dissertation topics on branding

Home » Blog » Dissertation » Topics » Marketing » Branding » Branding Dissertation Topics List (30 Examples) For Academic Research

Branding Dissertation Topics List (30 Examples) For Academic Research

Mark Nov 5, 2019 Jun 5, 2020 Branding , Marketing No Comments

In the field of business, branding dissertation topics are based on the concept and area of branding. Branding is a process of developing an innovative and unique name for the product in the mind of consumers. The project topics on branding reflect the vast area of branding and its importance in the field of marketing and business. The research topics in the branding field are presented below and our writers can provide a quality dissertation on the selected branding dissertation topic.

A list Of branding dissertaton topics

Branding techniques and approaches in the era of sustainability.

Role of branding in attracting and influencing consumer purchasing decisions.

B2B branding strategies in the developing markets.

Building brand reputation in the digital age.

Impact of branding management on the business performance.

A systematic literature review on place marketing and place branding.

To evaluate the impact of nostalgia marketing towards brand management and advertising engagement.

Relating Instagram and brand management in the case of fast food business.

The brand meaning co-creation process on Facebook and Twitter.

Importance of social networking on the brand building and development.

Conceptualising, measuring and managing the customer-based brand equity in the context of food businesses.

Strategic brand management to achieve profitability and a competitive advantage.

Manging the process of customer brand engagement by utilising innovative ideas.

Role of brand identity development and the role of marketing communications.

Impact of personality on brand selection and satisfaction.

Consumers and brands across the globe: cultural perspectives.

Creating and promoting the meaning of brands on social networking sites.

Strategic management of branding to influence the perceptions and beliefs of consumers.

Strategic advantage of advertising on social media to manage the brands and its success.

Developing a purposeful brand as a driver of consumer preference.

The interactive context in the process of customer brand engagement.

Examining the cultural meaning of brands.

Relationship between brands, emotions, and self.

History of brands and the evolution of branding.

Experiential brand meaning and the internal brand co-creation.

Destination branding and the review of city branding.

Relationship between brand and marketing mix.

Emerging concept of brand alliances in the social media context.

Semantic analysis and the evolution towards participative branding.

A study of evolution of nature and narration of brands.

Topic With Mini-Proposal (Paid Service)

Along with a topic, you will also get;

An explanation why we choose this topic.
2-3 research questions.
Key literature resources identification.
Suitable methodology with identification of raw sample size, and data collection method
View a sample of topic consultation service

Get expert dissertation writing help to achieve good grades

Writer consultation before payment to ensure your work is in safe hands.
Free topic if you don't have one
Draft submissions to check the quality of the work as per supervisor's feedback
Free revisions
Complete privacy
Plagiarism Free work
Guaranteed 2:1 (With help of your supervisor's feedback)
2 Instalments plan
Special discounts

Cannot Find Any Exciting Branding Dissertation Topics?

Table of Contents

Branding Dissertation Topics

Branding is a major part of marketing courses and a rather challenging one. Many students even get stuck with the assignments before writing a single word. This is because they struggle to find a branding dissertation topic that is attractive yet trending. Finding a good branding dissertation topic is essential because it gives you the direction of the paper. However, if you have trouble generating a good branding dissertation topic yourself, you can always rely on MyAssignmenthelp.com for help. MyAssignmenthelp.com is a leading academic website that specialises in writing top-notch branding dissertations.

How To Find A Topic For A Branding Dissertation?

Students need to remember a few things to decide their ideal branding dissertation topic. First, students need to determine the requirements specified by the professors and the broad field of research they want to conduct. After finalising that, students can research for content availability and decide the type of research they want. Finally, check with the professors to find out if it’s plausible and approve the topic. Alternatively, students can consult MyAssignmenthelp.com experts to find the best branding dissertation topic for them.

What Are The Best Branding Dissertation Topics?

Dissertation topics are important since they guide the students in writing their papers. Finding the best branding dissertation topic for your branding dissertations can be a hassle. If you are running out of ideas, you can check these topics in the below-mentioned categories: –

Functional Branding:

The role and functions of Influencer Marketing in promoting sales
The psychology of customers, its assessment, and the function it has in the field of digital marketing
What are the influence of leadership style and team process in terms of innovation and performance in functionally heterogeneous teams?
Define the functions and relationships among the strategic orientations, international diversification, performance of organisations and cultural intelligence
Is there a need for corporations to emphasise corporate diplomacy to enhance negotiation skills for executives functioning in a volatile business environment?
Compared to the individual charismatic form of leadership, does organisational leadership offer leadership functions to an organizationally beneficial degree?
10 Importance of functional brand strategy
The elements of functional branding in an SME
Functional branding vs Symbolic branding
The qualities and perceived value of functional branding in a corporate environment

Visual Branding:

The elements of the visual branding
The 10 essentials of the visual branding
Explain in detail the 4 components of the visual branding
How many visual branding elements are there, and how do they affect the customer’s mind?
How to create a strong visual brand – A detailed insight
How to captivate your audience with visual branding
Creating visual identity: How to use the key visual branding elements like a pro?
Logo vs Fonts: Which elements are more crucial in visual branding?
Disadvantages of using too flashy imagery in visual branding
Ranking the different types of the visual branding
Role of fonts in visual branding

Symbolic Branding:

Brand Symbol – how to choose one
Importance of brand symbolism
Symbolic brands vs Functional brands
How brand symbols can help a business grow
Effect of brand symbols on customer minds
4 Elements to create a strong brand
8 types of branding and how they are used in creating brand
Branding ideas – How to generate the best ideas in a corporate
De-branding and the decline of symbolic branding
Symbolic branding and the 12 brand archetypes
Importance of timing while creating brand symbols

Brand Positioning:

7 brand positioning strategies
Purpose of writing brand positioning statements
Value proposition vs Brand positioning
Core elements of strategic brand positioning
How brand positioning changes according to the target audience?
Co-relation between Brand promise and Brand positioning
Role of vision boards to create brand positioning strategies
How brand positioning helps businesses to differentiate from others
Brand positioning and brand values – The underlying relationship
Brand positioning and how it affects customer perception?
Relation between brand positioning and inflation

Benefits Of Branding

Branding – why it matters the most?
Advantages of a strong branding campaign
Disadvantages of over-branding a product
5 types of branding – Explaining the branding elements
Can a company have too many brands? – Effects of having multiple brands
A 10-step brand development strategy that every small business can apply
Creating a brand – 20 questions to consider
Benefits of creating a niche brand
Benefits of creating a brand for the masses
Benefits of hiring ad agencies for creating brand campaigns
How managers decide the budget to get optimum benefits from branding

Individual Branding

Individual branding vs family branding
Differences between individual branding and umbrella branding
Advantages of individual branding strategies
Individual branding – All you need to know
Individual branding strategies – The dark side of it
5As of individual branding
10 golden rules of personal branding
Individual branding tips to boost business
Why and how choosing a theme is crucial for personal branding
4 pillars of individual branding

Brand Extension Branding

Brand extension – definition, how it works, and examples
Role of brand extension in marketing
Causes of brand extension in big companies
Effects of brand extension on boosting brand image
Pros and cons of brand extension
The most successful brand extension strategies in the corporate world
Brand extension is ideal for stable companies – explain
Comparative analysis of the five extension strategies
Importance of ad campaigns in a new brand extension strategy
10 most infamous debacles during the brand extension campaign

Attitude Branding

Attitude Branding and its importance in marketing
How does the attitude of a brand change?
How can companies improve brand attitude?
What causes customers to incline or move away from products?
Key features of brand attitude
10 Brand strategy examples and what do we learn from them?
Brand attitude and its role in deciding the success of the brand
Key elements to identify brand attitude?
How 7 components of branding strategy affect brand attitude?
How do the 4Cs of branding affect brand attitude?

What Is A Brand Dissertation?

A brand dissertation is a literary work to help you get detailed knowledge about different types of branding and how they affect an organisation’s profitability.

How Do I Write A Dissertation For The Brand?

Explain why you choose the topic
Ask a couple of research questions
Identify the best methodologies using sample size and data.
Write the dissertation. Take the help of samples if needed.

What Is The Best Topic For Brand Research?

There are many trending topics on brand research. According to the surveys, the most popular essay topic on branding is “Social Media Marketing: The end user’s attention and factors affecting the popularity of brand posts.”

What Is The Best Thesis Title For A Brand?

There are no specific titles that are ideal for any brand thesis. Instead, you need to understand the thesis questions and audience needs and make up a title accordingly.

Lachlan Nguyen

Hi, my name is Lachlan Nguyen. I have been an English writing expert for myassignmenthelp.com for the past seven years. I have loved English and Literature all my life. That’s the reason I pursued a PhD in English and made a career in the same. I’ve written a couple of blogs on English writing for some of the most prominent academic websites. You can find some of my write-ups published on sites like ABC, LMN, and VFX. There’s one more thing that excites me just like English and Literature - Photography. When I am not working, you can probably find me clicking at some breathtaking destination.

Get original papers written according to your instructions and save time for what matters most.

Click here to place an order for topic brief service to get instant approval from your professor.

Crafting Identity: Exploring Novel Branding Dissertation Topics

Table of Contents

How do I find a unique dissertation topic on branding?

Are you a student of marketing and looking for branding dissertation topics ? Do you want to research some interesting dissertation topics related to branding? We have this list of interesting branding dissertation topics. You can use any of these for your undergrad and master’s programs. Our experts compile a list of branding dissertation topics below you can pick any one of your choices. We can also help you with your research.

Here is the best list of Branding dissertation topics and brand management topics for master’s and undergraduate students

Go through the list of branding dissertation topics and select anyone for your dissertation writing .

The Impact of Visual Branding Elements on Consumer Perception : Explore how visual branding elements, such as logos, color schemes, and typography, influence consumers’ perceptions of a brand.
Luxury Branding in Emerging Markets : Investigate the strategies and challenges associated with luxury brand expansion and marketing in emerging markets.
Sustainability and Branding : Analyze the relationship between sustainable practices and a brand’s reputation, examining how eco-friendly branding affects consumer choices.
Brand Identity and Political Correctness : Examine how brands navigate the challenges of political correctness in their branding and the potential consequences for their image.
Global Branding Strategies : Study the strategies employed by multinational companies to adapt and maintain a consistent brand image across diverse cultures and markets.
Brand Storytelling in the Digital Age : Investigate how brands use storytelling techniques in their digital marketing efforts to connect with consumers and build brand loyalty.
Co-Branding and Collaborations : Explore the effectiveness of co-branding and collaborations between brands, considering the impact on both brands involved.
Counterbranding and Activism : Analyze the use of counterbranding and activism as tools for challenging and reshaping established brand narratives.
Personal Branding in the Influencer Era : Investigate the rise of personal branding among social media influencers and its impact on traditional brand-consumer relationships.
Brand Resilience in Crisis Management : Study how brands manage and recover from crises, examining case studies of brand crises and their responses.
Brand Localization vs. Globalization : Compare and contrast the strategies of brands that adapt to local cultures versus those that maintain a global image.
Ephemeral Branding in Pop-Up Shops : Explore the concept of ephemeral branding and the use of temporary pop-up shops to create buzz and brand loyalty.
Neuroscience and Branding : Investigate the application of neuroscience in understanding consumer responses to branding elements and how this knowledge is leveraged by marketers.
Rebranding and Corporate Image : Analyze the challenges, risks, and rewards associated with corporate rebranding initiatives, considering both successful and unsuccessful cases.
Brand Authenticity in a Post-Truth Era : Explore the concept of authenticity in branding, especially in the context of the “post-truth” era and the challenges it presents for brands.
How do the segmentation and marketing of consumers influence the luxury retail industry?
How effective has the marketing of Black Friday been in terms of driving sales?
What are the main features of a brand that are crucial to maintaining its reputation in the market?
Is it possible for a newbie to compete with a brand in the too-old market and have a good reputation among the people?
What are the things that are judged by the customers while choosing branded products among so many brands?
The brand manager is responsible for the popularity of a specific brand in the market, both in negative and positive aspects.
To what extent has COVID-19 resulted in the marketing shift in the retail industry?
What are the most successful branding strategies and approaches that benefit in breaking through a strong monopoly?
What are the important things associated with the marketing of a brand among its customers in the market?
How is the marketing of a branded product different from that of the local production of a business firm?
Is there any significance of online marketing and delivery of things regarding brand marketing?
What are the features of online brand marketing, and how does it differ from conventional marketing through pamphlets?
Describe the role of media and television in brand marketing among the people.
What are the sentiments of women in terms of comparison branding and advertising?
A study showing the impact of advertising on consumer behavior
What are the latest technologies and tracker sites that are helping the business management team to know customers’ behavior regarding the consumption of a branded product?
How do you do consumer behavior analysis to manage your brand according to the requirements of your target customers?
Which are the best things that must be known to the brand manager about consumer behavior?
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
How does the co-creation process on Facebook and Twitter help in effective branding?
What is the impact of social networking on brand building and development?
The role of attractive advertisements on the purchase decision of consumers for luxury restaurants in the UK.
How do the 4 Ps for marketing translate into the marketing strategies for luxury brands?
The importance of color psychology in driving the purchase decision of luxury brand consumers.
To what extent does Instagram help in the brand management of fast food businesses?
What is the impact of cultural perspectives on consumers and brands across the globe?
How does strategic management of branding influence the perceptions of consumers related to a brand?
What is the brand-building process of a luxury fashion brand?
A literature review on the issues and opportunities in brand portfolio management
What is the impact of consumer empowerment on engagement and brand loyalty?
How has LinkedIn become a platform for employer branding?
How does employer branding benefit the long-term success of the brand?
To what extent does employer branding influence employee performance?
What is the impact of FMCG food packaging on branding strategies?
The impact of sales funnels on the revenue streams for high-end luxury brands in the UK. A case study on Rolls Royce.
Effect of innovation on the brand’s value. A case study on apple
How are countries focusing on branding cities for tourism?
What is the impact of brand sound elements on consumer behavior?
A literature review on the appropriation of brand extension
Studying the concepts of brand identity and positioning?
The impact of the 4 P’s on the buyer personas of the high-end bag manufacturing businesses in the UK.
The effect of celebrity endorsement on the brand image of the fragrance industry in the UK
The relationship between brand equity in increasing prices and altering consumer behavior
A systematic literature review on the concepts and strategies of brand management
How does the branding of FMCG goods change according to the economic conditions?
What is the effect of color packaging on consumer perceptions?
To what extent does branding affect consumer behavior and attitude toward a product?

Are you still looking for branding dissertation topics? If you have not found the dissertation topics on branding or still looking for branding research topics you may contact us below for our customized topics and dissertation writing service on branding.

Paid Topic Mini Proposal (500 Words)

You will get the topics first and then the mini proposal which includes:

An explanation why we choose this topic.
2-3 research questions.
Key literature resources identification.
Suitable methodology including raw sample size and data collection method
View a Sample of Service

Note: After submitting your order please must check your email [inbox/spam] folders for order confirmation and login details. If the email goes in spam please mark not as spam to avoid any communication gap between us.

Get An Expert Dissertation Writing Help To Achieve Good Grades

By placing an order with us, you can get;

Writer consultation before payment to ensure your work is in safe hands.
Free topic if you don't have one
Draft submissions to check the quality of the work as per supervisor's feedback
Free revisions
Complete privacy
Plagiarism Free work
Guaranteed 2:1 (With help of your supervisor's feedback)
2 Instalments plan
Special discounts

Marketing Dissertation Topics

Mark Bradford

When it comes to picking a topic for your marketing dissertation, it's a pretty big deal. You want something that's not only interesting but also relevant to what's happening in the marketing world right now.

Your dissertation is your chance to dig into the ins and outs of marketing, from how people buy things to all the latest digital trends. So, choosing the right marketing dissertation topics means keeping up with what's going on in the industry, spotting new ideas, and finding something fresh that can contribute to the conversation.

If you need help with your project, use our marketing essay writing service to save time and produce a classier paper.

How to Choose a Marketing Dissertation Topic?

Choosing a marketing dissertation topic is a significant decision that can shape the direction of your academic and professional journey. Here are some steps gathered by our human essay writer to help you navigate the process:

Steps	Details
Identify Your Interests	Start by reflecting on your interests within the broad field of marketing. What topics or areas intrigue you the most? Consider your passions, experiences, and career aspirations.
Conduct Background Research	Explore recent literature, journals, and industry reports to get a sense of current trends, emerging issues, and areas of debate in marketing. Pay attention to gaps in research or areas that warrant further exploration.
Consider Practical Relevance	Think about the practical implications of potential topics. Is there a specific challenge or problem that businesses are facing? Are there opportunities to contribute new insights or solutions?
Consult with Advisors or Mentors	Seek guidance from your academic advisors, professors, or industry mentors. They can offer valuable perspectives, suggest relevant literature, and help you refine your ideas.
Narrow Down Your Focus	Once you have a broad idea of your interests and potential topics, narrow down your focus. Consider the feasibility of conducting research within a specific timeframe and resource constraints.
Define Your Research Questions	Formulate clear and focused research questions that will guide your investigation. Your questions should be specific, relevant, and aligned with the objectives of your dissertation.
Evaluate Methodological Approaches	Determine the appropriate research methodologies to answer your research questions. Consider whether qualitative, quantitative, or mixed methods approaches are most suitable for your study.
Assess the Academic Contribution	Evaluate the academic contribution of your proposed topic. Aim to advance existing knowledge, challenge conventional wisdom, or fill gaps in the literature.
Consider the Accessibility of Data	Assess the availability and accessibility of data sources relevant to your chosen topic. Ensure that you have access to sufficient data to support your research objectives.
Stay Flexible and Open-Minded	Be prepared to adapt and refine your topic as you progress through your research. Stay open to new ideas and insights that may emerge during the process.

Marketing Dissertation Topics List

Branding dissertation topics.

Branding encapsulates creating a distinct and memorable identity for a product, service, or company, encompassing its values, attributes, and perceptions to foster recognition, differentiation, and loyalty among consumers.

Social media and brand perception.
Digitalization and brand loyalty.
Branding's consumer impact.
Building brand equity strategies.
Brand storytelling for engagement.
Brand identity in markets.
Brand extensions: risks and rewards.
Trust and brand authenticity.
Talent and employer branding.
Emerging markets branding.

Digital Marketing Dissertation Topics

Digital marketing involves utilizing online channels such as websites, social media, email, and search engines to reach and engage with target audiences, promote products or services, and drive desired actions or conversions.

The evolution of digital marketing trends.
Social media marketing effectiveness.
Search engine optimization strategies.
Mobile marketing for on-the-go consumers.
Email marketing for engagement and conversion.
Influencer marketing impact and challenges.
Data analytics in digital marketing.
E-commerce strategies for sales optimization.
Virtual reality and augmented reality in marketing.
Personalization in digital marketing campaigns.

If you have already found a topic, message us, ‘ write my dissertation ,’ and human experts will fulfill your project from scratch without any AI tools.

MBA Marketing Dissertation Topics

Marketing and MBA are interconnected as business programs often include comprehensive courses in marketing strategy, consumer behavior, and market analysis.

Consumer behavior in modern marketing.
Marketing for competitive advantage.
Branding and customer loyalty.
Digital marketing: Trends and challenges.
Market segmentation strategies.
Product innovation.
Pricing for profitability.
International marketing strategies.
Building customer relationships.
Marketing ethics and responsibility.

Social Media Marketing Dissertation Topics

Social media marketing involves leveraging social media platforms to promote products or services, engage with target audiences, and build brand awareness.

Influencer marketing effectiveness and ethics.
Social media advertising trends and strategies.
User-generated content and brand engagement.
Social media analytics for marketing insights.
Impact of social media on brand perception.
Community management in online spaces.
Social media crisis management strategies.
Social commerce: merging social media and e-commerce.
Social media and customer relationship management.
Social media marketing for small businesses.

Buy dissertation online right now to have one of our most skilled writers handle your graduation paper.

Fashion Marketing Dissertation Topics

Fashion marketing encompasses the strategic planning and implementation of promotional activities and brand strategies tailored to the fashion industry.

Fashion branding and identity.
Digital challenges in fashion retail.
Luxury fashion marketing strategies.
Fast fashion's consumer impact and sustainability.
Influencers in fashion marketing.
Trends in fashion advertising.
Ethics in fashion consumer perception.
Experiential marketing through fashion events.
Merchandising strategies for fashion sales.
Globalization and fashion marketing.

Ethics in Marketing Dissertation Topics

Ethics in marketing refers to the moral principles and standards that guide advertising, promotion, and consumer interactions.

Ethics in marketing profitability.
CSR in marketing practices.
Consumer privacy in digital marketing.
Truth in advertising compliance.
Ethics in influencer marketing.
Sustainability in green marketing.
Fair trade in marketing.
Targeted marketing ethics.
Brand communication transparency.
Ethical decision-making in marketing.

Consumer Behaviour Dissertation Topics

Consumer behavior refers to the study of how individuals, groups, or organizations make decisions about what to buy, use, or discard.

Social media's influence on consumer decisions.
Brand loyalty versus price sensitivity.
Packaging design impact on perception.
Impulse buying behavior in e-commerce.
Cross-cultural consumer behavior analysis.
Emotions in consumer decision making.
Environmental consciousness and consumption.
Online reviews and consumer choices.
Gender differences in buying behavior.
Celebrity endorsements and consumer attitudes.

Short-form compositions prevent you from focusing on a bigger project like dissertation? Use our essay writing services to put the finger on this situation.

Mark Bradford , a passionate and talented artist, utilizes his innovative spirit to support academic pursuits. In partnering with EssayHub, he leverages his artistic insights to assist students as a professional essay writer, helping them navigate and complete their academic assignments at every level of difficulty.

https://srmus.ac.in/view/governance/naac/1.3.4/Supporting%20Documents/MCOM/Saurab%20Gurung%2020MC204001.pdf
Open Access Institutional Repository of Georgia State University - Marketing Dissertations | Department of Marketing | Georgia State University . (n.d.). https://scholarworks.gsu.edu/marketing_diss/

Plagiarism Report
Unlimited Revisions
24/7 Support

45,000+ students realised their study abroad dream with us. Take the first step today

Here’s your new year gift, one app for all your, study abroad needs, start your journey, track your progress, grow with the community and so much more.

Verification Code

An OTP has been sent to your registered mobile no. Please verify

Thanks for your comment !

Our team will review it before it's shown to our readers.

Dissertation Topics in Marketing

Updated on
May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.

What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
To what degree does Caffe Nero’s app foster consumer allegiance?
How and why can communication marketing be employed to entice new clients through social elements?
How does production variety influence policy patriotism among high and low-contact producers?
Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
How do entrepreneurs grapple with polygamous behaviour among users?
Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
Growing policy support through long-value distribution management–an event study of UK health brands.
What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

Involving communal systems when seeking different markets and developing the market interest.
Systems companies use acting on customer boycotts.
The job of joint buy in a poor industry.
Are modernisations useful in building up the number of clients?
The relationship between the geographic position and the nature of a system.
The benefits groups get from the customisation of their works.
Mobile commerce: its powers and shortcomings.
The change in prices on offline and wire markets of properties.
How serious is the job of branding in the progress of a business?
Are there proper limitations in brand selling plans?
What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

Altering the Marketing Management. What are the new models, functions, processes, and techniques?
Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
Evaluating the power of vision brands’ direct selling via YouTube.
How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
Customer loyalty – Behaviour or attitude? A mixed-method analysis.
The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
A case study: Using digital methods to increase brand salience.
Using social media marketing to attract customers to brands of small companies.
The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

Want to study abroad but are worried about expenses? Let Leverage Finance help you.

As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Using social media to reduce the cost of direct marketing
Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

Native advertising: Exploring its effectiveness in the UK, China, and the US.
The effect of culture on marketing communications: The case of Coca-Cola in India
How do supermarket chains overcome language differences in Switzerland?
Effects of social media on organisational culture in the UK’s fashion industry.
How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

The case of Apple: How can firms customise their products?
The impact of digital marketing innovation on Apple’s performance
Pop-up advertisements: Hit or a miss
Celebrities and influencers: Have they changed the game of online marketing?
Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

The impact of product information availability and persuasive advertising on consumer behaviour.
Advantages and disadvantages of online advertising in international marketing.
The Importance of Marketing mix on non-profit organisations.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
Case of iTunes: Can an overt international pricing strategy negatively affect the brand image?

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

What drives customers to buy things from Amazon?
What are the benefits and advantages of customer internet reviews?
What impact do marketing intelligence and planning have on sports marketing?
How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
What do customers think about green marketing?
What are customers’ feelings about Burberry’s digital marketing efforts?
What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

A content analysis of Food brands Instagram posts.
The impact of social media marketing on brand loyalty.
Instagram, influencer marking and trust – a critical analysis.
Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

How have spam laws improved marketing ethics online?
What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
The influence of local culture on business ethics of immigrants- A case study of the UK
Vegan vs cruelty-free: the politics of labelling and why it matters
What factors distinguish a consumer’s choice of most and least socially responsible firms?
Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

Analysis and determination of consumer buying behaviour for Coca-Cola
Critical research on how AI will help make better marketing decisions
Brand advertising and political campaigns: a possible interwoven impact?
Analysis of how brands exploit impulsive buying
Marketing budgets included by BREXIT
The effect of COVID-19 on the global economy
The decline in organic reach on social media platforms
Do people appreciate being click baited into sponsored posts?
How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

Grab the expert assistance of Leverage Edu student counsellors to kickstart your admission and application process to study in the UK in 2023. Call us immediately at 1800 57 2000 for a free 30-minute therapy consultation.

Team Leverage Edu

8 Universities with higher ROI than IITs and IIMs

Grab this one-time opportunity to download this ebook

Connect With Us

45,000+ students realised their study abroad dream with us. take the first step today..

Resend OTP in

Need help with?

Study abroad.

UK, Canada, US & More

IELTS, GRE, GMAT & More

Scholarship, Loans & Forex

Country Preference

New Zealand

Which English test are you planning to take?

Which academic test are you planning to take.

Not Sure yet

When are you planning to take the exam?

Already booked my exam slot

Within 2 Months

Want to learn about the test

Which Degree do you wish to pursue?

When do you want to start studying abroad.

September 2024

January 2025

What is your budget to study abroad?

How would you describe this article ?

Please rate this article

We would like to hear more.

Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

Do you have topic on insurance industery ? Specifially on the role of sale’s agents? Or some thing relates the AI rolls in insurance agents

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Print Friendly

How it works

Useful Links

How much will your dissertation cost?

Have an expert academic write your dissertation paper!

Dissertation Services

Get unlimited topic ideas and a dissertation plan for just £45.00

Order topics and plan

Get 1 free topic in your area of study with aim and justification

Yes I want the free topic

Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On April 16, 2024

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research question , aim and objectives, literature review , and the proposed research methodology conducted. Let us know if you need any help in getting started.

Check our dissertation example to get an idea of how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics complete list.

2024 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption. of It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2023

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim: The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read: Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read : Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read: How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering , construction , law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured dissertation can help students to achieve a high overall academic grade.

A Title Page
Acknowledgments
Declaration
Abstract: A summary of the research completed
Table of Contents
Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation can also be added to this chapter.
Literature Review : This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of research questions to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy .
Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs , charts, and tables in this chapter to identify meaningful trends and relationships.
Discussion and Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
References: This should be completed in accordance with your University’s requirements
Bibliography
Appendices: Any additional information, diagrams, graphs that were used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

About ResearchProspect Ltd

ResearchProspect is a UK-based academic writing service that provides help with Dissertation Proposal Writing , Ph.D. Proposal Writing , Dissertation Writing , Dissertation Editing and Improvement .

For further assistance with your dissertation, take a look at our full dissertation writing service .

Our team of writers is highly qualified. Our writers are experts in their respective fields. They have been working in the industry for a long time. Thus, they are aware of the issues and the trends of the industry they are working in.

Free Dissertation Topic

Phone Number

Academic Level Select Academic Level Undergraduate Graduate PHD

Academic Subject

Area of Research

Frequently Asked Questions

How to find dissertation topics about marketing.

For marketing dissertation topics:

Study recent industry trends.
Explore consumer behavior shifts.
Investigate digital marketing innovations.
Analyze branding or market strategies.
Consider social and ethical aspects.
Select a topic resonating with your passion and research goals.

Branding Dissertation Topics and Ideas

Get full help in disseration with 50% off.

Dissertation Dissertation Topics Dissertation-Abstract Dissertation Proposal Dissertation- Analysis Chapter Dissertation- Conclusion Chapter Dissertation- Introduction Chapter Dissertation- Literature Review Chapter Dissertation- Methodology Chapter Dissertation Editing and Proof Reading Essay Admission Essay Scholarship Essay Case Study Annotated Bibliography Assignment Book Report/Review Case Analysis Course Work Information and Communication/ Computer Technology Reaction Paper Research Paper Research Proposal Statistics Project Term Paper Thesis Thesis Proposal Laboratory Report Movie Review Multiple Choice Questions Power Point Presentation Article Speech Other

Marketing Dissertation Topics >
Branding Dissertation Topics and Ideas >

Branding Dissertation Topics For College And University Students!

Branding is a sub-category of marketing that is undergoing significant growth during the pandemic. As more and more businesses are moving online, they need brand managers to maintain their digital reputation. In this case, it is best to choose a branding dissertation topic for your graduation. However, if you can’t decide on a topic, then take one from our list.

Best Branding Dissertation Idea That Is Well Structured

An idea is the first step towards topic generation. Ideation acts as a base for all your creativity. If you have a strong branding dissertation idea, then your topic generation would revolve around it. Moreover, it would serve as a barrier that would let you know when you are straying away from the main point. A dissertation idea is merely highlighting a problem in your field of research and finding relevant information on it.

The contribution of online reviews in creating a positive brand image of a physical store

The brand is a baby. It grows with time and develops a complete personality. Because of this, people can relate to a product or service. In actuality, consumers are relating to the brand image instead of the product or service. This is the power of branding that can make people feel a connection. However, do online reviews contribute to building or destroying a brand image?

The scope of the study

The aim of this topic is to address the importance of online reviews for physical stores. There are many ways to review services online. You can give a Google review or Facebook rating. However, the main question is whether online reviews affect the brand image of a physical store? Moreover, if the brand image is jeopardized, the sales would go down. Therefore, it is crucial to analyze whether there is a relationship between online reviews and physical store brand image and sales.

Get An Immediate Response

Discuss your requirments with our writers

Get Free Customize Topics Now!

Select Your Academic Level Undergraduate Masters PhD Other

List Of Branding Dissertation Topics That Grabs Attention

The branding dissertation topic you choose for your graduation must be catchy. All the requirements from your instructor set aside, an attention-grabbing topic always sells! That is why a student with enticing topics are the ones who score the highest grades. If you can’t come up with a thrilling topic, here is a list of spectacular topics for you.

	Impact of brand image in affecting consumer behavior in the UK.
	An investigative study about brand colors and how it triggers an emotional appeal
	The significance of brand voice in helping consumers relate to the brand.
	An in-depth study of brand psychology. Is it ethical to pursue customers on an emotional level?
	An analysis of the challenges faced in building a brand reputation in the digital age.
	Evaluating the difference in branding for B2B business and B2C. Which is easier?
	An investigation of the 4 P’s of marketing and how they facilitate the branding process.
	An in-depth analysis of nostalgia and how brands sell it to consumers.
	The impact of brand management in the fast-food industry.
	The significance of socializing and building relationships that assist It cultivating a brand image.
	The effects of the brand manager’s personality on the brand image of a newly established organization.
	The significance of branding for small scale businesses in the UK.
	An analysis of the impacts of branding mistakes on the sale of an organization. A case study on Marlboro
	The impacts of choosing the wrong brand ambassador and its effect on brand identity. A case study on MRF.

Custom Branding Dissertation Topics Exceptionally Designed For You

A customized topic is designed exclusively for the buyer. Our approach in handling custom branding dissertation topics is to follow your requirements. With our custom package, you will get an exceptional topic, justification, research objectives, and scope of the study. So what are you waiting for? The best time to order our services is now!

Frequently Asked Questions

Dissertation Queries
Order Queries

Is my payment safe?

Absolutely! Our payment gateways are secured with top of the line software. All payments are first validated, and then our writers start working on your project.

Can I pay through Paynote?

Of course, you can. Our payment procedure is straightforward. You can pay through PayPal, Bank transfer, and via debit/credit card as well.

What is the qualification of your writers?

Our hiring criteria for writers is stringent. We only select candidates with at least a Master’s degree with 5+ years of experience in the academic writing industry.

What is a brand?

A brand is like a baby that grows with time. It is an artificial human that has personality and preferences. A brand has its own set of colors and voices. Organizations build brands to help their target audience build a connection and relate to the product or service.

What is the difference between a marketing dissertation topic and a branding dissertation topic?

Since branding is a part of marketing, students can’t differentiate between them. However, it is crucial to understand that branding is a subset of marketing. So, a branding dissertation topic would cater to the techniques and strategies involved in creating a brand image.

What is the best approach to choosing a branding dissertation topic?

A branding dissertation topic should be enticing. It should be creative and address the issues that exist within the market. A brand topic can also be an analysis of different branding techniques used in the top organization of your country.

Disclaimer: Kindly note that the work we provide is not the final version, it is research based work which you have to incorporate and edit according to your university requirements.

Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
Are switching costs effective barriers to customer retention in the airline industry?
How can Amazon.com charge a premium price by using its diverse set of services and products?
What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
To what extent does Café Nero’s app foster customer loyalty?
How and why can relationship marketing be used to attract new customers through social media?
How does product quality affect customer loyalty among high and low contact products?
Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
How do retailers cope with polygamous behaviour among consumers?
How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
How can companies adopt social media for successful development of relationship marketing with customers?
What are the challenges for small companies when adopting social media for increasing customer loyalty?
Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
Exploring the efficacy of customer service chatbots – helpful or frustrating?
Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
How does the relative importance of tangible and intangible brand values vary across product types?
Using digital methods to increase brand salience – a case study approach.
Do leading brands need to have the products which attract a large number of customer segments?
How is brand image affected by product availability for SME?
Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
How can innovations sustain brands through the use of social media marketing?
Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
Using social media marketing to attract customers to brands of small companies.
How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

How does innovation and culture influence the market performance of SMEs in China?
Native advertising: Exploring its effectiveness in the UK, China, and the US.
What are the effects of social media on organisational culture in the UK’s fashion industry?
How is globalisation affecting the organisational culture of Toyota’s global operations?
How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
How does culture affect the marketing of automotives? The Case of Toyota in China.
What effect does culture have on marketing communications? The case of Coca Cola in India.
How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
How do supermarket chains overcome language differences in Switzerland?
How can banks use pricing strategy to boost customer satisfaction and profitability?
How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

What motivates consumers to purchase products from Amazon?
What are the uses and gratifications associated with consumer online reviewing?
How does marketing intelligence and planning affect sports marketing?
How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
What are customers’ perceptions towards green marketing?
What are customers’ attitudes towards digital marketing activities of Burberry?
What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
What are the effects of negative word-of-mouth communications on organisational performance?
How does gender effect information processing among consumers of luxury goods?
What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
How does gender effect selective distortion among luxury goods buyers?
What role does learning play among functional online advertisements?
Does the importance of beliefs and attitudes vary across low and high involvement products?
How does gender influence online purchase behaviour of luxury goods?
How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

How can firms customise their products? The case of Apple.
What are the effects of a successful digital marketing campaign on Dior’s brand performance?
What are the benefits and challenges of using social media to market luxury goods?
How does using web analytics for digital marketing enhance brand performance?
What is the impact of digital marketing innovation on Apple’s performance?
What are the benefits and challenges faced by Burberry in using digital marketing?
How can firms personalise their products? The case of Nike.
An assessment of the value of assortment to customers: The case of Dell Computers.
How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
How does visual constituency affect site identity and product attitude?
How does gender affect online consumption behaviour?
How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
How can brand image be conveyed in a mobile marketing environment?
Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push and pull mobile marketing strategies?
How can mobile marketing be used as a viral marketing tool?
How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
How can marketing managers drive consumer acceptance of mobile marketing?
What impact does brand personality have on purchase intentions in the context of mobile marketing?
What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

How do price adjustment strategies vary in online and offline environments? The case of music sales.
Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
The impact of product information availability and persuasive advertising on consumer behaviour.
Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
Advantages and disadvantages of online advertising in international marketing.
Can point-of-purchase promotions be as effective in an online environment as they are offline?
How important is location to customer choice in the UK’s airline industry?
How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
How important is the Marketing mix for non-profit organisations?
The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

What uses and gratifications are provided by beauty brands’ social media content?
A content analysis of Food brands Instagram posts.
An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
Does traditional customer loyalty apply to consumer behaviour in social media networks?
How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
Can firms measure the ROI of their social media marketing?
An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
Usage, barriers and measurement of social media marketing: Implications for marketing managers.
The impact of social media marketing on brand loyalty.
How do firms use social media marketing to encourage customers’ purchase behaviours?
How do vegan brands use social listening to enhance their marketing strategy?
Instagram, influencer marking and trust – a critical investigation.
Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
Exploring Patagonia’s marketing strategy – Green or Greenwashing?
The impact of FairTrade labels on consumers’ purchase behaviours?
Vegan vs cruelty-free: the politics of labelling and why it matters.
What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
How have spam laws improved marketing ethics online?
What factors distinguish a consumer’s choice of most and least socially responsible firms?
How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
The role of trust in building company reputation and brand equity through CSR initiatives.
Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

Dissertation Proofreading and Editing
Dissertation Service
Dissertation Proposal Service
Dissertation Chapter
Dissertation Topic and Outline
Statistical Analysis Services
Model Answers and Exam Notes
Dissertation Samples
Essay Writing Service
Assignment Service
Report Service
Coursework Service
Literature Review Service
Reflective Report Service
Presentation Service
Poster Service
Criminal Psychology Dissertation Topics | List of Trending Ideas With Research Aims
Cognitive Psychology Dissertation Topics | 10 Top Ideas For Research in 2024
Social Psychology Dissertation Topics | 10 Latest Research Ideas
Top 10 Clinical Psychology Dissertation Topics with Research Aims
Educational Psychology Dissertation Topics | 10 Interesting Ideas For Research
Customer Service Dissertation Topics | List of Latest Ideas For Students
15 Interesting Music Dissertation Topics
Business Intelligence Dissertation Topics | List of Top Ideas With Research Aims
Physical Education Dissertation Topics | 15 Interesting Title Examples
15 Top Forensic Science Dissertation Topics with Research Aims
Islamic Finance Dissertation Topics | List of 15 Top Ideas With Research Aims
Dissertation Examples
Dissertation Proposal Examples
Essay Examples
Report Examples
Coursework Examples
Assignment Examples
Literature Review Examples
Dissertation Topic and Outline Examples
Dissertation Chapter Examples
Dissertation Help
Dissertation Topics
Academic Library
Assignment Plagiarism Checker
Coursework Plagiarism Checke
Dissertation Plagiarism Checker
Thesis Plagiarism Checker
Report Plagiarism Checke
Plagiarism Remover Service
Plagiarism Checker Free Service
Turnitin Plagiarism Checker Free Service
Free Plagiarism Checker for Students
Difference Between Paraphrasing & Plagiarism
Free Similarity Checker
How Plagiarism Checkers Work?
How to Cite Sources to Avoid Plagiarism?
Free Topics
Get a Free Quote

Report Generating Service
Model Answers and Exam Notes Writing
Reflective or Personal Report Writing
Poster Writing
Literature Review Writing
Premier Sample Dissertations
Course Work
Cognitive Psychology Dissertation Topics
Physical Education Dissertation Topics
15 Top Forensic Science Dissertation Topics
Top 10 Clinical Psychology Dissertation Topics
Islamic Finance Dissertation Topics
Social Psychology Dissertation Topics
Educational Psychology Dissertation Topics
Business Intelligence Dissertation Topics
Customer Service Dissertation Topics
Criminal Psychology Dissertation Topics

Literature Review Example
Report Example
Assignment Example
Coursework Example

Coursework Plagiarism Checker
Turnitin Plagiarism Checker
Paraphrasing and Plagiarism
Best Dissertation Plagiarism Checker
Report Plagiarism Checker
Similarity Checker
Plagiarism Checker Free
FREE Topics

Get an experienced writer start working

Review our examples before placing an order, learn how to draft academic papers, branding dissertation topics | 15+ top ideas for students.

Family Law Dissertation Topics | 15 Interesting Ideas with Research Aims

Event Management Dissertation Topics | List of 15+ Ideas with Research Aims

Branding refers to the process of establishing a distinct identity for an entity. Branding is crucial for business growth. It connects businesses with consumers through the virtual space. Research in branding has become essential to know its significance. Thus, students must look for fascinating branding dissertation topics for their dissertation modules.

Find Out the Full List of Fashion Dissertation Examples

Premier Dissertations has prepared an up-to-date list of various exciting dissertation topics in branding for 2024.

If you would like to choose any topic from the list below, simply drop us a WhatsApp or an Email .

3-Step Dissertation Process!

Get 3+ Topics

Dissertation Proposal

Get Final Dissertation

List of latest branding thesis topics for 2024, top trending research topics in branding, prime branding research topics 2024, how does it work .

Fill the Form

Writer Starts Working

3+ Topics Emailed!

Importance of research in branding .

Engaging in research on branding project topics is crucial as it provides a deeper understanding of consumer behaviour, market trends, and effective brand strategies. Project topics on branding allow researchers to explore innovative approaches, analyze successful case studies, and contribute innovations to the diverse field of branding. Research in branding is essential for businesses aiming to build strong brand identities, connect with their target audience, and stay competitive in ever-evolving markets.

Review Our Full List of Latest Dissertation Topics

For more branding project titles, please keep visiting our website as we keep updating our existing list of topics.

Get 3+ Free Branding Dissertation Topics within 24 hours?

Your Number

Academic Level Select Academic Level Undergraduate Masters PhD

Area of Research

Get an Immediate Response

Discuss your requirements with our writers

WhatsApp Us Email Us Chat with Us

Discover More:

admin farhan

110 Best GIS Project Ideas for Developers in 2024

140 Creative DNA Model Project Ideas for Students

150 SAE Project Ideas for Students

Comments are closed.

Customer Reviews
Extended Essays
IB Internal Assessment
Theory of Knowledge
Literature Review
Dissertations
Essay Writing
Research Writing
Assignment Help
Capstone Projects
College Application
Online Class

Dissertation Topics in Marketing: The Complete List

by Antony W

July 7, 2022

Marketing is an art and a science in a proportionate mix, an area that combines a variety of subjects such as business, psychology, and sociology.

Given that marketing is a dynamic filed often subject to numerous changes, there will always be gaps in marketing studies that you have to identify and fill.

And it all starts with choosing the right dissertation topics in marketing.

Unfortunately, thinking of a topic to explore from off the top of your head is often a wrong approach that yields poor results. More often than not, you have to do some research and brainstorming, but that also takes a lot of time.

We’re to help you save time that you would have otherwise have to spend researching your topics by giving you some ideas that you can base your research on right now.

Whether you’re into direct marketing, branding, relationship marketing, consumer psychology, marketing mix, social networks, or online marketing, here are 50+ dissertation topics that you can explore.

20+ Dissertation Topics in Marketing

The following is a list of 50+ marketing dissertation topics that you can start exploring right away:

Branding Dissertation Topics

Branding is a body of literature, which examines the approach or strategies that brands can use to pursue competitive advantages.

The primary focus of branding is a business’ promise to its consumer base through effective management, equity, and brand extensions. Some of the topics worth exploring in your dissertation are as follows:

How does the relevance of physical and intangible brand values differ across product types?
How can social media marketing be used to maintain businesses via innovation?
What impact does unethical behavior have on brand image? Shell, Nike, and Starbucks are three examples.
Targeting ethnic markets: The instance of Indian food clients in the UK grocery industry
A case study approach to using digital tools to promote brand salience.
How can businesses utilize smartphone applications to boost brand equity?
Do customers truly comprehend a company’s brand values?
Using social media marketing to attract clients to small business brands.
An investigation into the link between perceived risk and brand equity: A comparison of supermarkets in the United Kingdom.
Do leading brands need to offer items that appeal to a diverse range of client segments?
What effect does innovation have on customer brand resonance? A case study of hospitality firms having to innovate because to COVID-19.
For SMEs, how does product availability effect brand image?

Also Check: Sociology Dissertation Topics

Relationship Marketing Dissertation Topics

The primary focus of relationship marketing is to ascertain long-term customer engagement with a business.

Instead of depending on transactional means, businesses invest in means that build customer relationship and loyalty, making this an important area to focus on. Some dissertation topics in this area include:

What are the motives and expectations for firms to use loyalty programs to acquire customers in the end?
How does Waterstone’s use its online shop and smartphone apps to increase client loyalty?
When compared to clients of Amazon.com, how does customer loyalty at Waterstone’s vary when they shop online rather than in-store?
In today’s competitive business climate, what are the obstacles for Tesco’s loyalty card scheme?
How does the quality of a product effect consumer loyalty in high and low touch products?
How does Amazon.com justify charging a premium for its varied assortment of services and products?
In the airline sector, are switching fees significant impediments to client retention?
How do merchants deal with polygamous behavior among their customers?
Can luxury goods companies keep clients from switching by offering a one-of-a-kind collection of services and products?
Relationship marketing can be used to attract new customers via social media, but how and why?
How much does Café Nero’s app encourage client loyalty?
Analyzing the value of personalization and customization in digital relationship marketing in the age of COVID-19.
How can businesses use social media to establish customer relationship marketing?

Also Check : Management Dissertation Topics

Direct Marketing Dissertation Topics

Direct marketing is all about bringing products and services directly to a wide range of consumers through advertising.

Marketers depend on media such as magazines, newspapers, TV, and radios to create awareness and acquire new customers.

Some direct marketing topics that can fit in a marketing dissertation include:

How does the relevance of variables influencing online selling differ by product category in the UK services industry?
Do customers understand how to defend themselves from dubious direct marketing practices employed by social media marketing firms?
Connecting with clients via SMS and email: Direct marketing has both advantages and disadvantages.
Evaluating the efficiency of direct marketing by cosmetics businesses on YouTube.
Using social media to minimize the expense of direct marketing: A case study of small businesses in the United States.
What are the differences between online and offline prospecting methods?
What effect does message length have on the effectiveness of direct marketing messages? A contrast between internet and traditional media.
What effects do free online chat rooms have on customers’ reactions to direct sales pitches in social media environments?
Is it possible for online marketing to be as effective as a group-oriented instrument as it is as an individual-oriented one?
How do Tesco and Body Shop use loyalty programs to market directly to customers?
Is it possible to utilize direct internet and social media marketing to establish customer connections, or is it merely a transactional medium for acquiring new consumers in the short term?
In an increasingly diversified international selling environment, how does telemarketers’ country (accent) impact client response?
Social media marketing as a strategy for targeting premium customers: advantages and disadvantages for small businesses

Also Read: Engineering Dissertation Topics

Interesting Marketing Dissertation Topics

In our guide to choosing dissertation topics, we recommend that you focus on the topics that you find interesting to explore. That way, it becomes easier for you to start, focus on, and complete your dissertation project on time.

Here are some interesting topic ideas to explore:

What are brand values in digital marketing, and how may they influence customer decisions?
Increasing sales by combining online and offline marketing strategies.
What are the most essential factors that customers consider before making a purchase?
Is family orientation a factor in purchasing decisions?
The function of standardization in global marketing.
Does innovation have an impact on client retention?
How does customization effect sales?
How have political marketing tendencies changed over the previous decade?
SMS marketing has both advantages and disadvantages.
How does market segmentation effect sales channels?

About the author

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

Branding and Brand Image Dissertation

To find inspiration for your paper and overcome writer’s block
As a source of information (ensure proper referencing)
As a template for you assignment

A preliminary literature review

The detailed research methodology, reference list, introduction.

Branding has emerged as one of the most important issues of modern world. In fact, it influences a multitude of spheres, including marketing, society, and even psychology. First, it is worth mentioning that nowadays creating a brand image has become of a paramount importance for the international market in general and for the major companies in specific.

Secondly, branding influences the consumers as well: even though the brands are being designed and developed for people, this phenomenon also has a reverse process. For instance, while the brand products need buyers, the consumers need the products with a good brand image.

The better the position of a certain brand in the international market, the greatest is the demand for it, and visa versa. Finally, brands are now proved to have a great impact on the psychology and subconsciousness of people.

Thus, there is an evident interdependence of the two main components of marketing, the seller and the consumer. Our task is to study this interdependence, its main tendencies, processes and rules.

In order to get the basic knowledge in the field of branding, we will familiarize ourselves with the theoretical ground of the topic. In addition, we will try to analyze the elaborated material critically in order to form our personal opinion about all the issues, which would be as objective as possible.

Before analyzing the main problems in the field of branding, it is worth defining the brand. There are several approaches to defining the brand; however, no universal definition had been yet accepted. Therefore, we should consider several definitions of brand that are used nowadays. One of the simplest paraphrasing of brand is probably given by Keller (2003a).

The author states that “technically speaking, whenever a marketer creates a new name, logo or symbol for a new product, he or she has created a brand”. On the other hand, it should be mentioned that the most common tendency is defining a brand as “the name associated with one or more items in the product line that is used to identify the source of character of the items.” (Kotler 2000, p.396).

The American Marketing Association gives another definition of the brand. Namely, they refer to a brand as to “a name, term, sign, symbol or design or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.” (Kotler 2000, p.404).

Having summarized the found definitions of brand, we need to point out that in this work we are going to analyze brand as a much broader notion. Taking into consideration the complex nature of brand and its role in today’s society, we cannot state that a logotype or a name is enough to be called a brand.

Brand is associated with products and packaged goods and thinking processes and business strategies of a certain firm; it also denotes both the product manufacturing and service organizations. Thus, judging objectively, we should note that brands also refer to a certain quality of the product or service, its position in the market, its target consumer etc.

A successful brand is the one that has a memorable and positive brand image. In contrast to the previously given definition of brand, there is a statement that “brand is a sign – therefore external – whose function is to disclose the hidden qualities of the product that are inaccessible to contact.” (Kapferer 2004, p.28) In other words, brands are not simple names; brands are names with individuality.

Nowadays the major challenge for all organizations is creating a powerful and distinctive image for both the product and the company. Thus, Aaker (2000) denotes that the goal for a traditional model is to build up a brand image and frame a tactical element that helps in achieving the short term results.

If earlier branding was considered as an offhand fashion that is a part of the product, today branding is referred to as the major issue that is related to the product strategy (Kotler 2000). It is worth mentioning that Kapferer (2008) ironically differentiates between two approaches to branding.

One is “customer based and focuses exclusively on the relationship customers have with the brand (from total indifference to attachment, loyalty an willingness to buy and rebuy based on beliefs of superiority and evoked emotions)”, and the other “aims at producing measures in dollars, euros or yen”(p.9).

In any case, for a company to be successful at creating a positive brand image it is important to consider the key brand factors, which include:

Assets and capabilities
Innovation perceived quality for the customers
Local and global orientation
Good company vibes
The size and performance of the corporate

Working on the mentioned points will enable a company to create a positive brand. This, in turn, will allow differentiating an organization’s products and services from those of others, and increasing the companies’ efficiency in their marketing expenditures and the activities associated with it.

What is more, one should consider developing a viable brand strategy, creating brand awareness, and studying the market. All these points will be covered by our study.

Brand Management and Brand Strategy

Once a brand has been created, it needs a lot of work to be done in order to obtain a proper reputation and leading place in the market. The measures, which are taken in order to promote brand and develop its improvement, are referred to as brand management. With the words of Reeves, “the art of creating and maintaining a brand is called brand management” (Reeves, 1).

On the contrary, Aaker (2004) as a rather pragmatic approach to the issue, arguing that brand management refers to applying various marketing techniques to a certain brand (Aaker, 2004, p.47). Indeed, there is a multitude of techniques that can be used for promoting different kinds of products and services. That is why it can be stated that brand management is strongly related to the brand strategies.

Correspondingly, a brand strategy is the thought of translation of the business strategy for a particular market place. It denotes the way in which the company is delivering its product to the market where it is intended and this, in turn, will influence the target customers in creating an image in their mind about the product.

There are various branding strategies. They include:

hybrid branding, which is integrating two or more brand names and the products correspondingly;
umbrella (also called “family”) branding, which lies in providing different services and products by one company;
corporate branding, which is offering one kind of benefit to the customers by different organizations;
distinct (sometimes referred to as “individual”) branding, which is creating “sub-brands” for different services and products of one organization, and many others (Worsham, 2009).

All these strategies are to be applied in different specific situations.

Besides the mentioned strategies, there are also others, which can combine several approaches. As an example, we can mention the cobranded ingredient branding strategy, offered by one of the authors. The essence of this strategy lies in the fact that “the attribute ingredients are supplied by another firm” (Kaushik, 2002, p.80). Such strategies can be successful in certain situations.

Aaker (2009) explains the traditional model for brand management, where the team of brand management is in charge of creating and coordinating the program of brand management within an organization.

Thus, according to the author, an important objective behind the building of brand management team is coordination between the manufacturing and sales department, the main task of which is to derive solutions for the problems that are arising out of the sales and market shares.

This strategy suggests that the marketing department is the matter of concern in the branding activity. In our opinion, this scheme is rather viable in today’s market, where most of the companies started focusing on the tactical aspect rather than on strategic and visionary aspect.

Another point of view was expressed by Steve Manton, who suggests that the intellectual asset strategy is one of the most successful for positive brand image design. To be precise, the author states that “intellectual asset strategy should address issues, such as:

How intellectual assets underpinning the organization’s key differentiating and enabling capabilities are to be managed;
Whether the organization will seek to generate revenue from its intellectual assets via licensing, and if so, how opportunities are to be realized;
How the organization will use trademarks to protect, develop and exploit its brand.” (Manton, 2005, p.38).

Another author, Kapferer, analyzes the issue of brand management from another point of view. The author discovered that the key feature of brand management is designing its identity (Kapferer, 1995, p.47). Indeed, developing a unique identity for a brand is the major task of brand management, which is important for the companies as well as for the consumers.

What is more, there is an idea expressed by Leslie de Chernatony, who argues that the brand identity should coincide with its manager and employee identity. In other words, the author says that the workers and the brand should have a single spirit; the values and ideas of a certain brand image should be shared within the circle of people involved in the brand management (de Chernatony, 1999, p.184).

Indeed, such correlation between the personnel and the brand can help to create a successful trademark. The author also performs a view that the homogeneous brand identity leads to development of strong brand, while changing the image of a trademark can be harmful in the long run.

Overall, there are various brand strategies, and the choice of a certain brand strategy has to be motivated by such factors as target consumers’ needs and possibilities, product or service orientation, the current situation in the market, etc. In any case, choosing an appropriate branding strategy is a key to its intensive promotion and prosperity of the company.

Importance of Branding

As it was already mentioned, branding plays an outstanding role in today’s society and economy. To clarify the notion a bit, it is worth saying that branding denotes the process of producing and delivering the brand name of the products and services. Branding is applied to the whole organization’s identity and the products and services as well.

For the various companies, starting with the smallest firms and finishing with world famous monopolies, branding has become the major subject of concern. Today branding is both the aim and the means. It is extremely important for a company to design and maintain their own brand. As Keller has noted, branding guarantees a manufacturer (Keller, 2008, p.41):

Legal defense of the product’s uniqueness;
Identification of the product or service with its specific features and qualities;
Recognition and financial benefits;
The advantage of competition in the market.

Choosing a suitable branding strategy creates a positive image for the company, which depicts its efficiency and compatibility in the market. One of the most important benefits of branding for organizations is that their production or services correspond to the needs and values of a certain type of customers.

With the growth of brand popularity, the cooperation between the company and consumers increases, making the marketing process more prolific for both sides.

According to one Jean Kapferer, branding is a never-ending process, which needs to be constantly supported by the owners of the companies. As far as the modern economy is rather instable, branding should be efficiently planned in order to bring financial satisfaction for both the organization and the customers.

What is more, the changing environment of the market demands a high compatibility level and ability of a firm to satisfy the needs of different types of consumers. According to the author, branding is definitely a factor which helps to realize all the mentioned tasks.

Kapferer states that “the most prospective brand managers are looking for potential opportunities and free places on the market through the increasingly spread process of branding” (Kapferer, 2009, p.12).

On the other hand, besides the importance for the company, branding also conveys essential benefits for the consumers. Specifically, a branded product can guarantee to the customer a certain level of quality, which is stable throughout the years.

Moreover, branding is important for the customers because of its definite source and numerous levels of control, which eliminates the risk of not qualitative production selling or dissatisfactory service providing. Another advantageous feature of branding is that due to its popularity the customers gain not only certain things, but also a positive image created by the brands.

The same feature allows consumers finding the things of their level and their style quickly and effectively, with no need to spend time and money on searching for what they need. Furthermore, comparing to the common production, branded one conveys the manufacturer’s responsibility for their production and its quality.

Finally, branded products and services give a moral satisfaction to their consumers, as knowing that the surrounding things are of a good quality and well-recognized all over the world makes us feel more chick and comfortable.

However, in order to be objective, we need to take into consideration all the aspects of the studied issue. Thus, we found it important to mention that some authors have noted that branding is not always possible to plan; some unexpected problems can occur. This proves that branding takes some risks.

For instance, David Aaker believes that “A brand can take some risks. A strong brand is resilient and can stand some extension…, especially if the extension has some degree of separation.” (Aaker, 1995, p.138). As it can be seen from this quotation, creating a brand can only be safe when the owner of a company is sure about his perspectives and tools for brand promotion.

If the brand is not developed enough, it can be consumed by larger corporations, or simply left aside by competing organizations. In order to avoid these risks, it is important to constantly promote a product or service and develop brand awareness.

For society, branding can also have some negative consequences. In fact, branding is one of the major reasons of prejudice occurrence. People judge each other and the surrounding by the trademarks, not with some other qualities. This leads to the annihilation of moral values and subjects humanity to support the materialistic concepts.

What is more, branding increases the gaps between the different social groups, suggesting that luxury brands are available only for those who can afford them. This in turn causes social inequity and leads to deprivation of rights of some people.

As we can see, branding has a lot of positive features; its importance for both the manufacturers and consumers is hard to overestimate. However, together with the benefits, branding brings some problems like social inequity and risks for companies.

Creating Brand Awareness

Brand awareness denotes the primary and prerequisite dimension of the brand knowledge system in the consciousness of the customer. Basically, brand awareness reflects the ability of consumers to identify a certain brand in different situations among the production of the other manufacturers.

In other words, in case of high brand awareness a customer would think of a certain brand in a real buying situation. Brand awareness can also be referred to as a number of associations and images related to a certain trademark.

Brand awareness should be constantly developed in order to make a brand competitive in the conditions of changing modern world and its economy. The activities related to creating brand awareness are aimed at increasing the product’s recognition among consumers. However, there are two approaches to this point.

The first approach is based on developing an ultimately positive image of the product and promoting it by selling this image. This approach is rather successful, as one of the most important tasks of any campaign is making people want something. A nice wrapping is often preferred to an ordinary one, even if it is empty inside. Another approach suggests that a brand can be promoted through permanent good quality.

This approach is most appropriate for the long-term relationships between the company and the buyer, and relies on the experience customers have with the product or service.

Concerning this issue, Aaker notes that “most important contributing factor to the success of a licensed brand is the quality of the manufacturer, which is why it is absurd for brandowners to limit their options to only the most persistent courtiers.” (Aaker, 2004, p.14).

Indeed, the companies, which focus on gaining a good reputation for their brand through working on its quality, are more likely to obtain the preference of a number of customers in the future. This approach is aimed at developing trust and confidence in the customers rather than imaginary feeling of superiority.

Brand awareness is an important factor that facilitates the buying decisions process of the consumers. It is important to organize branding in a way that would enable the consumers to recall the branded product in a certain product category. The only way to achieve this is increasing the awareness among customers. The awareness increases the possibility of being a member of the consideration set of a brand.

In order to create brand awareness, the company should first analyze its potential stakeholders. This analysis should include such information that answeres the next “3 general questions about stakeholders” offered by Frooman:

Who are they? (this question concerns their attributes)
What do they want? (this question concerns their ends)
How are they going to try to get it? (this question concerns their means) (Frooman, 1999, p.193)

Answering the offered questions will allow an organization study the field of their occupation and organize their activities in accordance with the needs of stakeholders. After all, the success of a certain brand depends on its relationships with consumers.

Due to this, analysis of buyers’ behavior has become one of the most important fields in the sphere of marketing. At this point, every detail matters. “Buyers maximize the utility consisting of deterministic and stochastic components”, states one of the authors (Carpenter, 1989, p. 1029).

The studies of brand awareness development also investigate the weak points of the process. For instance, Alina Wheeler argues that the image of the company is one of the most important issues for the brand. According to the author, every detail matters, including the form, color, general design, logotype etc. In case of inappropriate match of these elements there is a risk of losing the customers (Wheeler, 2006, p.72).

Overall, it is necessary for a company to realize the importance of creating brand awareness. The high brand awareness means that the consumers prefer and trust a certain brand more than others, which increases its market share and contributes to its development.

In order to increase the brand awareness, numeral tools can be used. One of the most effective techniques for brand awareness development are those of marketing communication mix.

Marketing and Communication Mix

For a successful brand promotion, it is important to choose a proper marketing communication mix strategy. Marketing mix is a set of activities used for brand promotion. These activities are aimed at creating a viable and competitive campaign that can successfully deliver a certain message to the public and, as a result, increase the brand selling rates.

In addition, an appropriate marketing and communication mix plays a significant role in building the effective relationships with the customers, stakeholders, and also helps in leveraging these relationships for creating brand equity.

At the level of branding, the marketing outcomes and efforts are considered, and they are essential to the organization’s decisions related to the marketing activity. There is a multitude of approaches to communication mix; different companies may apply the tools of communication mix differently in accordance with their specific situation. Among the promotion activities of marketing communication mix there are:

advertising
sales promotion
personal selling activities
public relations
direct marketing

Without a doubt, it is extremely important to choose the appropriate elements of the marketing mix for successful brand promotion. Thus, it is worth analyzing all of the communication mix strategies. Advertising is the promotion of a brand through the mass media and all the possible visual and audio agents, such as big boards, radio messages, and many others.

Advertising is considered one of the most powerful tools of communication mix, as it has the greatest impact on customer’s purchasing decision. This tool suggests that customers become a active partners in the economic cycle; therefore, while advertising companies should adopt an appropriate advertising strategy through which the message can be conveyed to the customer correctly.

Another technique, which is sales promotion, can be most fully defined as “sales-stimulation achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, etc.” (Sales promotion, 2010). This technique is also rather effective, as it gives the customers a chance to economize and feel the prerogative of getting the same quality for a lower price.

Another aspect included in the marketing communication objective is personal selling. This technique is not aimed at the publics in general; this communication strategy is often used with a narrow circle of some specific consumers. Personal selling is most often applied by the owners of small companies, which are serving a limited number of people.

According to one of the explanations, “unlike advertising, a personal sales message can be more specifically targeted to individual prospects and easily altered if the desire behavior does not occur” (Business glossary: personal selling, 2010). Contrary to personal selling, public relations are aimed at creating a totally positive image of a brand for all its potential users.

Public relations mean managing the flow of information between the company and its stakeholders, partners, consumers, competitors, etc. Public relations are becoming more and more important in the modern market, as it contributes to the brand promotion and positive brand image creation.

The last tool of marketing communication mix is direct marketing. This tool is familiar to everyone, as it is based on direct propositions to the consumers, such as brochures, mail messages, television commercials, online stores, etc.

This communication mix element is used to develop a campaign through the years, and is thought to be rather effective. However, from your personal experience you can recall the drawbacks of the tool: the consumers rarely take it seriously, calling the mentioned materials of the tool “spam”.

In contrast to the mentioned views on communication mix, Jean Kapferer expresses a different idea about the essence of branding. The author argues that “Brands are rejuvenated by new products matching new needs, not by advertising.” (Kapferer, 2009, p.6)

In fact, this opinion is rather critical and should definitely be considered when analyzing the importance of brands in today’s world. Indeed, even though advertising is thought to be one of the most successful tools of communication mix, it can barely work for a long time with the condition of unacceptable quality or uselessness of the product.

As a result, it can be stated that one of the main criteria of brand promotion should be the underlying importance of the product for society. As one of the authors noted, “Just because it sells well doesn’t mean it’s good for the brand in the long term.” (Neumeier, 2006, p.8).

Obviously, a well-advertised and promoted space-suit will have less chances to become popular, than a toothpaste, as far as their value for the society in everyday life is different.

In our point of view, marketing communication mix is strongly related to the studying of consumers’ psychology. For instance, the promotion activities are based on the manipulation strategies, which allow influencing the buyer’s consciousness and subconsciousness in order to make them give preference to this or that brand.

Thus, successful branding demands knowledge of customers’ psychology in order to influence it properly. There are a number of ways to manipulate people, in specific – buyers. This point of view is developed by Eric Soares in one of his books. The author discusses the role of planned events in the marketing communication mix, proving that the buyers’ behavior is rather predictable.

Soares mentions such details as visual signs, audio motivators and other agents, which can subject a person to buy a certain product of a certain brand (Soares, 1991, p.178). Thus, this dissertation is going to be conducted from the point of view on branding as a range of tools for influence on consumers.

In this section, we have analyzed the main tendencies and problems in the field of branding. We studied such notions as brand management, brand strategy, communication and marketing mix, which allowed us embracing the major studies in this sphere.

As a result of the literature analysis, we have learned about the techniques for creating brand awareness, analyzed the major activities of communication mix, and proved the importance of branding for both the manufacturers and consumers.

In addition, we have noticed some gaps in the literature; for instance, the negative influence of branding is not being studied at all, and brand management techniques are not defined clearly.

Having analyzed a number of sources, we can now form more specific objectives of our study. Thus, the objectives of this dissertation are:

to analyze the theory of branding
to design a proper branding strategy for the Academy of Arts
to create brand awareness among the potential customers of the Academy

In order to achieve the mentioned objectives, a proper research methodology is to be chosen.

Identification of research methodologies is of paramount importance in dissertation writing. As it was already mentioned, our dissertation concerns the issue of branding and branding image. To be more specific, it is relevant to mention the research objectives of our study:

Thus, it is necessary for us to analyze what issues and matters are to be considered in such kind aof research. It is being widely accepted that a research on branding answers the question “How do people perceive your product, service, or personality?” (Branding research to manage perceptions, 2002).

Indeed, all the branding activities are aimed at creating a positive branding image, which will serve for making people think good of a certain brand. What is more, in some cases it does not matter what people think about this or that brand, but it is important of what brand they think at first when recollecting a range of specific products.

As it was already mentioned in this paper, the effectiveness of a product or service in reaching the target market and even others is greatly influenced by the use of various branding strategies. Thus, it is important to have a critical analysis on the matter of methodologies used in conducting research on this topic.

As one of the sources denotes, “a dissertation’s methodology consists of four parts: participants, instruments, procedures, and data analysis” (Dissertation & research methodology help self-help articles for dissertation students & researchers, 2007). That is why, in this section we are going to consider all of the mentioned elements and choose the most appropriate out of the range of available units. Concerning the problems that are to be analyzed, we are going to address the issues of:

proper branding strategy choice
the peculiarities of the organization and its target consumers
design of the tools for our research

As to the chapter organization , we will first decide how to organize our research in a proper and efficient way and define the criteria, which will point to the right methodology. In addition, we will analyze the possible variants for the choice of a certain methodology and try to find out which approach is the most suitable for this paper. Finally, we will try to justify our choice of a certain methodology.

Choosing research type

First, it is important to decide whether our research has to be primary or secondary. In case of primary research, we need to work with new data, and gain absolutely new results. In case of secondary research conducting, we can consult the already written works, compare and analyze different sources and draw our own conclusions.

The contribution of the primary research is obvious, as it opens a new door in the field of brand studying. Therefore, we will try to express our own ideas and explore the gaps in the sphere of brand image creation. However, a primary research can be a task, which can be hard to implement.

Indeed, the sphere of branding is being studied for a century, and there is barely an opportunity to write a work with completely new ideas and views. On the contrary, secondary research is based on elaborating the available sources of different authors, among whom there are professors, journalists, and specialists in the sphere of branding.

This gives a researcher a solid ground for developing the already existing ideas and summarizing the results of the works. As far as there is a multitude of works on branding, it is apparent that for our work the secondary research is the most suitable option. Thus, this dissertation is going to be based on secondary research with some elements of primary research where it is possible.

Choosing research methodology

(Dissertation & research methodology help self-help articles for dissertation students & researchers, 2007)

Among the range of available methodological approaches, we have selected the two that can be useful for our dissertation. These two approaches are qualitative and quantitative. The first research method implies application of case studies, organizing observations, use of secondary data, conducting informal interviews etc.

The other method, quantitative one, includes content analysis, experiments conduction, surveys carrying, use of secondary data, etc. As it can be seen, the both methods offer a range of tools for the material to be collected and managed. However, our task is to define which approach is more suitable for our dissertation with its specifications. To do this, we have to analyze the two research methods more deeply.

Comparing the two approaches, we need to differentiate the situations in which either of them is used as a rule. The most explicit contrast between them is that “Quantitative research is generally better at answering the “how much/many” questions, while qualitative research is better at answering the “why” questions” (Qualitative research, 2009).

Judging from this quotation, we can see that quantitative research usually deals with analysis of a certain amount of people, information, material, etc., while qualitative research is seeking for the essence of things, trying to find the reason for different phenomena happening.

At this point it becomes clear that the choice of a certain research method has to be motivated by the stakeholders we are going to deal with. Thus, it is worth to narrow down and analyze the topic of our dissertation.

Our objective is to identify branding and creating brand image for Academy of Poetry in the Gulf region and Arab world. Working on this topic requires identifying the main stakeholders, their needs and the means by which they can get what they want.

As far as all the people that might be interested in the branding process of the Academy can be called its stakeholders, they will supposedly include the Academy’s sponsors, stuff, students, and government.

Concerning the needs of the mentioned stakeholders, it is clear that all of them are interested in the Academy’s prosperity, development, cooperation with international institutions, high level of qualification, proper image, etc. In order to gain the mentioned points, the stakeholders are probably going to invest in the Academy, become its members, and try to realize their intellectual potential.

As we can see, during the general analysis of the Academy’s stakeholders we were trying to find out why some sort of people might or might not be interested in the Academy’s development, what they expect from this institution, and why are they going to support the Academy. All these questions relate to the qualitative research method.

In contrast, there were no numbers in the analysis; neither did we try to count either the stakeholders or their contributions to the Academy. Therefore, the questions of the quantitative research methods were not used. With this simple example, it becomes clear that the qualitative research method is optimal for this kind of dissertation.

Choice justification

Having chosen one research method among the two available, we need to analyze the chosen method thoroughly, and justify our choice. As it was mentioned, qualitative research requires case studies, observations, informal reviews, and use of secondary data.

Case studies allow analyzing the current situation in the market, exchanging experiences with other brands and learning how to manage a branding process. Concerning observation, it can be done directly or indirectly, or in either participant or non-participant manner; in addition, each of the observation techniques has overt and covert approaches. Observation is monitored, and the results serve as a basis for company’s orientation.

The use of secondary data helps to get accurate official statistics. Informal reviews are also of a great importance, as they allow analyzing the true situation among the consumers and competitors. As it can be seen, all the tools are helpful for our topic.

In order to be more adequate, we decided to find out, whether the qualitative research method is often used with the particular topic. As a result of our searching, it is being recognized that academic researches, including those on the topic of branding, are strongly connected to qualitative method rather than quantitative method.

We consulted one of the sources, where it is said that “in the case of brand management research, most studies are of the case-study type (Stake, 1994), where one, or a few, successful companies’ branding strategies are described in detail” (Belk 2006, p.92). As we analyzed the qualitative research tools, we mentioned case studies as one of the key elements for this method.

Taking into consideration this fact, it can be concluded that researches on branding in most cases are realized with the help of qualitative approach. That proved once more that the qualitative approach is the optimal methodology for our dissertation.

What is more, another source argues that “qualitative research is used when more in depth or perceptual data is required, and where it is less critical to elicit generalizable results as you would in large scale surveys.” (Qualitative market research, 2000). If to follow this rule, we urgently need this research methodology to be implemented in our study, as far as our topic is rather narrow and is focused on a concrete institution.

That is why, there is no need to make a large scale survey, but it is essential to have an individual approach to every issue occurring in the studied object. Indeed, the qualitative research method is capable of the precise analysis of the branding image creation at the Academy of Poetry and its main components.

Another reason for the selection of qualitative research for our dissertation is the fact that it is an understandable research method for a student working on dissertation. This method can guarantee an accurate plan for writing the work, effective tools, and, what is of the greatest significance, simplicity of work conducting.

The qualitative research methodology allows a student opening their intellectual potential and being involved in the study, which is often exiting. What is more, this method helps students to achieve a better pace in research development and interpretations.

Indeed, as one of the authors denotes, “Qualitative research is exploratory in nature” (The qualitative debate: The qualitative – quantitative debate, 2006). As far as working on our dissertation involves a lot of exploration, the use of qualitative methodology can be justified.

Interview guide design

Our next task is developing the stages of using the chosen approach consecutively. We decided to follow the suggestion of one of the sources, which notes that it is best to “use a combination of focus groups, one-to-one interviewers with business investors and the trade as well as future scenario workshops” (Morgan, Pritchard & Pride 2002, p.60).

Thus, the tool of the qualitative research methodology, which we have chosen as the key one, is an informal interview.

While initiating steps in branding strategy, we identified the target groups. We already concluded that the stakeholders of the Academy of Poetry include its stuff, sponsors, students and other groups of people of the same interest. That is why we find it relevant to interview these people in order to familiarize ourselves with their needs, views, ideas of the further development of the Academy and its policy, etc.

Therefore, we are intended to interview individuals as well as groups of people, which can be helpful while drawing conclusions about the current situation in the field.

In addition, there can be numerous workshops conducted with the purpose of recognition, development and utilization of the potential state of affairs. The combined applications of above mentioned tools are expected to yield the most prolific results for this dissertation.

The interviews for qualitative research serve as an effective technique of providing the paper with the illustrations and conclusions. While working on the interview design, one should bear in mind the methodological grounds. For instance, contrary to the quantitative research methodology, where the strictly structured interviews are demanded, qualitative research methodology uses informal interviews.

Their advantage is that the questions are to be of a certain issue, but can change their form in accordance with the interviewed person. This feature is rather beneficial, as it suggests that the different age groups, and people of different status and occupation are given different questions, which in fact answer the same issue.

Despite the informal character of the interview, there are still some restrictions to forming questions for it. Specifically, the selection of questions for an interview is to be made after analyzing what is required and what is to be met.

In other words, it is important to define the major issues, problems, fields of interest of the company that are going to be clarified by the questions. In addition, all the questions from the range should be relevant; otherwise, the interviewed person might be confused or distracted by unimportant details.

It is important to create an interview which will make people who answer its questions feel that their point of view is crucial for the organization. Such interviews will encourage people to give sincere answers and evaluate the situation critically, and will guarantee truthful results of the interview. Another essential point is that the interview questions are to be designed prior to arranging the interview sessions.

Indeed, the spontaneous character of the interview is unacceptable, as it cannot cover all the necessary issues once it is not well prepared. That is why in this section we are going to develop the examples of questions, which can serve as a basis for our further study.

So far, we have decided that some questions need to be composed for our interview. However, it is important to decide what type of questions is most suitable in case of our dissertation. The theoretical background of the interview structure suggests that the questions can be related to a certain issue, or can be used as a method of inspiring the interviewed people to make their own ideas.

In other words, there are two types of questions; namely, divergent and convergent. The divergent questions are those which demand from an interviewed person their own opinion about the matter. These questions usually ask how, why, when, what for something is done, etc. Divergent questions are sometimes referred to as “open”, as far as they do not restrict the individual perception of a person.

In contrast, convergent questions are those which give a person an opportunity of choosing among several available variants. This type of questions is rather limited, and suggests that an interviewed person has to decide whether they have a positive or negative attitude towards a particular issue. Convergent questions are often answered with either “yes” or “no”.

Thus, when choosing the type of questions for our interview, we were motivated by the exploratory nature of our work. In fact, a dissertation about brands and brand image demands an accurate analysis of individual needs of the consumers, as they are the target point of branding itself.

That is why in our opinion in case of working with this dissertation the use of open questions will be the most suitable. Our choice can be explained by the fact that the open questions give an interviewed a chance to express all the relevant ideas he or she has regarding a certain issue.

At this point, we have analyzed the stakeholders, research methodology; we have chosen interviewing as the main tool for our research, and also we have chosen between the two available kinds of questions. Now, in order to show how the discussed theoretical basis can be applied in practice, we will try to compose some of the questions for the interview.

As it was already mentioned earlier in this paper, our dissertation is aimed at creating a positive brand image for the Academy of Poetry in the Gulf region. In order to implement a proper branding strategy for this institutions, we have to define its needs first. In fact, the needs of institution derive from the needs of its stakeholders.

So in general our task is to ask different groups of people, involved in the Academy of Poetry, what is their vision of the institution, what expectations they have about its work, and what changes they would like to implement in the Academy’s policy. However, as far as the informal character of our interview gives us an opportunity to use various forms of questions, we need to use this feature.

Having a need for working with different age groups, we can make several variants of one question related to the same issue. The implementation of this strategy will be later illustrated by some questions. One more point that has to be taken into consideration is the sequence of questions. Indeed, one of the most prominent questions is “how to organize a range of different questions in a way that would seem logical and consecutive?”.

The easiest solution for this problem is a deductive organization of the questions. In other words, we suppose that it would be rational to put the general questions first, and then consecutively complete them with questions about some specific notions, which have to be followed by the questions about details. In this way, there will be an opportunity to build up a “hierarchy” of questions, which will not confuse the interviewed.

Here we present a sample informal interview for the stakeholders of the Academy of Poetry:

What comes to your mind when you think of the Academy of Poetry?/What essence do you think is of the Academy of Poetry?
To what extent do you treat the Academy of Poetry to be a successful institution?/In a percentage proportion, how much per cent would you give to the advantages of the Academy’s activity, and how much to its failures?
Among the other institutions of this type, which ones would you prefeto the Academy of Poetry?/In the hierarchical list of the institutions of this type, on what place would you put the Academy of Poetry?
What are the main fields of the Academy’s work?/What issues do you think are the most important in the work of the Academy of Poetry?

As we can see from the given example, the questions in the interview may not necessarily be of a standard structure; the level of formality and the approach to questioning depends on the concrete type of stakeholder.

For instance, the second question, part one, can be given to a sponsor, as it demands abstract thinking and critical evaluation. The second part of the question can be given to a student, as it is easier for them to express their opinion in percentage, even if they do not have any preparation for the interview.

All in all, in this chapter we analyzed the research methodology for our dissertation. We have chosen the secondary research as a basis for our study; we also have compared the quantitative and qualitative research methods and chosen the latter as the basic method for our work.

We also concluded that interviewing is an effective tool for developing a proper branding strategy for the Academy of Poetry. Now, when all the previous points are discussed, it is high time for us to plan the dissertation’s structure. With this purpose, we will devote the next chapter to providing an outline for this paper.

Aaker D., 1995 Building Strong Brands. Free Press.

Aaker D., 2004 Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. Free Press.

Brand image, 2010. Business Dictionary. Web.

Branding research to manage perceptions, 2002. Steiner Marketing. Web.

Brands-types . Tutor2u. Web.

Business glossary: Personal selling , 2010. All Business. Web.

Carpenter G. 1989, ‘Perceptual position and competitive brand strategy in a two-dimensional, two-brand market’, Management Science vol. 35, no. 9, pp. 1029.

Chernatony L. 1999, “Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation” Journal of Marketing Management Vol. 15, No 1-3, pp. 157-179.

Davies, G., & Tutor, L., 2008. Lead tutor article: Customers and their needs. ifs School of Finance, p.2. Web.

Dissertation & research methodology help self-help articles for dissertation students & researchers, 2007. Research Consultation. Web.

Frooman J. 1999, ‘Stakeholder influence strategies’, Academy of Management Review, vol. 24, no. 2, pp. 191-205.

Healthy branding+ healthy marketing = healthy institutions, 2003. The Edge on Education. Web.

Kapferer J. 1994, Strategic Brand Management . Free Press.

Kapferer J., Bastien V. 2009, The The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands . Kogan Page.

Kaushik K. and Keller K. 2002, “The Effects of Ingredient Branding Strategies on Host Brand Extendibility” The Journal of Marketing , Vol. 66, No. 1, pp. 73-93.

Keller K. 2008, Strategic Brand Management, 3rd edition, Upper Saddle River . NJ: Prentice-Hall.

Lake, L., 2010. Brand identity . About: Marketing. Web.

Neumeier M. 2006, The Number-one Strategy of High-performance Brands .

Launching Best Buy in Russia
Brand Image and Brand Association
Islamic Branding and Reputation Management
Writing Dissertation: Personal Development Plan
H&M Branding Research Proposal
How athletes play an important role in the advertisement world
Factors influencing successful buyer–seller relationships
Nanophase Technologies Marketing Mix
Definition of Strategic Leadership
Autoliv QB: A Proposed Joint Venture
Chicago (A-D)
Chicago (N-B)

IvyPanda. (2019, May 27). Branding and Brand Image. https://ivypanda.com/essays/branding-and-brand-image-dissertation/

"Branding and Brand Image." IvyPanda , 27 May 2019, ivypanda.com/essays/branding-and-brand-image-dissertation/.

IvyPanda . (2019) 'Branding and Brand Image'. 27 May.

IvyPanda . 2019. "Branding and Brand Image." May 27, 2019. https://ivypanda.com/essays/branding-and-brand-image-dissertation/.

1. IvyPanda . "Branding and Brand Image." May 27, 2019. https://ivypanda.com/essays/branding-and-brand-image-dissertation/.

Bibliography

IvyPanda . "Branding and Brand Image." May 27, 2019. https://ivypanda.com/essays/branding-and-brand-image-dissertation/.

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

Basic site functions
Ensuring secure, safe transactions
Secure account login
Remembering account, browser, and regional preferences
Remembering privacy and security settings
Analyzing site traffic and usage
Personalized search, content, and recommendations
Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Cookies and similar technologies are used to enhance your experience by:

Remembering general and regional preferences
Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy .

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy .

Top Colleges
Top Courses
Entrance Exams
Admission 2024
Study Abroad
Study in Canada
Study in UK
Study in USA
Study in Australia
Study in Germany
IELTS Material
Scholarships
Sarkari Exam
Visual Stories
College Compare
Write a review
Login/ Register
Login / Register

70+ Dissertation Topics in Marketing 2024

Princi Rai ,

Mar 4, 2024

Share it on:

Dissertation topics in marketing include crucial topics such as marketing ethics, advertisement and branding techniques on various social media platforms and e-commerce platforms and sustainability of brand value.

70+ Dissertation Topics in Marketing 2024

Table of Contents

What are Dissertation Topics in Marketing?

A study effort or academic paper that focuses on a particular facet or subject within the discipline of marketing is called a marketing dissertation. In marketing or similar fields, it is usually a significant piece of work that is needed for undergraduate, graduate, or doctorate degrees.

Through original research, data analysis, and intellectual presentation of findings, a marketing dissertation seeks to advance the area of marketing by bringing fresh perspectives, ideas, or information to the table.

The top 10 general dissertation topics in marketing revolve around data privacy and successful e-commerce experience; a few of them are listed below for students' reference:

Artificial Intelligence's Effect on Personalized Marketing
Data Privacy and Digital Marketing
Ethical Considerations Influencer Marketing in the Metaverse
Functions of Voice Search in Content Strategy and SEO
Digital-era sustainability marketing
Consumer Behaviour after the Cookie Revolution
The Effect of Social Commerce on the Success of E-Commerce
Cross-Channel Attribution Models in Marketing
Strategies for Niche Markets in Digital Marketing
Augmented Reality's (AR) Function to Improve User Experience

Also Check : Career Options after MBA Marketing: Highest Paying Jobs, Top Recruiters

In this category, all the techniques associated with binding audience engagement and creating brand awareness are included. Dissertation topics in marketing associated with branding and advertising are listed below:

Storytelling's Place in Brand Development
Customer Views on Authenticity in Marketing
Social Media Advertising's Effect on the Sustainability of Brand Images
Marketing Tactics and Customer Reaction
Celebrity Endorsements' Effect on Brand Equity
In the Age of E-commerce, Brand Loyalty
The Effectiveness of Humour in Advertising
In the Market for Luxury Goods and Branding
Brand Recognition and Advertising
Effects of Visual Identity on Consumers in the Metaverse

Topics focusing on consumer behavior and their point of view towards any brand are critically analysed. Dissertation topics in marketing on consumer behaviour are listed below:

Online Reviews' Effect on Consumer Purchase Decisions
Consumer Conduct in the Retail Environment Following the Pandemic
Consumer Behaviour Across Cultures in International Marketing
Consumer Reactions to Ethical and Sustainable Branding
Purchase Patterns in Internet Retail
The Mentality Behind Pricing Techniques
Social Influence's Significance in Consumer Behavior
Price sensitivity vs. brand loyalty
Customer Conduct for Subscription-Based Services
Consumer Behavior in Shopping Using Augmented Reality (AR)

Also Check: 70+ Architecture Dissertation Topics in 2024

Social media marketing primarily focuses on creating brand value on social media platforms; a few dissertation topics in marketing on social media are listed below:

Social Media Influencers' Function in Promoting Brands
Utilising Augmented Reality (AR) Filters for Social Media Promotion
The Impact of Social Media Advertising on Consumer Intentions to Purchase
Crisis Management on Social Media and Brand Image
User-Generated Content (UGC) and Its Place in Social Media Marketing
Social Media Algorithms' Impact on Content Visibility
Social Media Marketing Techniques and Customer Conduct
Privacy Concerns' Effect on Social Media Marketing
Marketing Using Social Media in the Metaverse
Chatbot's Application in Social Media Customer Support

Exploring multinational brands, adapting their branding strategies and investigating the challenges and opportunities faced by international companies in dissertation topics in marketing are listed below:

International Branding Approaches and Cross-Cultural Consumer Views
Approaches to Entering Emerging Markets
Political and Economic Aspects' Effects on International Marketing
Cross-Border Electronic Commerce and Global Consumer Trends
Cultural Modification of Marketing Messages for International Campaigns
International Marketing: Global Supply Chain Management and Sustainability
Localization's Significance in Global SEO
In International Marketing, Market Segmentation
Strategies for International Influencer Marketing
The Effect of Consumer Perceptions Across Cultures on Product Localization

Also Check: Thesis Vs. Dissertation - Meaning, Differences and Similarities

Topics associated with all the marketing ethics and moral values are included in the dissertation topics in marketing ethics and are listed below:

Targeted Advertising's Ethical Consequences
Sustainability and Ethical Marketing Strategies
Data security and consumer privacy in electronic advertising
The Importance of Moral Leadership in Marketing Companies
Influencer Marketing Ethics
Fair Trade Promotion and Virtuous Consumer Conduct
Moral Issues in Cause-Related Advertising
Principles in Social Media and Accountability of Influencers
Challenges of Ethics in Cross-Cultural Marketing

All the techniques associated with marketing strategies are listed in the dissertation topics in marketing strategies below for student's reference:

Marketing's Digital Evolution Strategies
Agile Strategies for Marketing in a Changing Setting
Difference and Competitive Positioning Approaches
Strategies for Entering and Expanding
Markets Worldwide Brand Repositioning
Creative Techniques for Product Launches
Strategies for Content Marketing in the Digital Age
Strategies for Customer-Centric Marketing
Social Media Techniques for Engagement and Creation of Brands
Sustainable and Corporate Social Responsibility (CSR) Marketing Strategies

Also Check: 100+ Dissertation Topics in Education in 2024

Product development is a significant aspect, and dissertation topics in marketing based on product development are listed below for students:

Open Innovation and the Creation of New Products
Agile Methods for Product Development
Designing Sustainable Products
Product Innovation and User-Centred Design
Multifunctional Groups in the Creation of New Products
Networks of Development and Product Innovation
Technology's Place in Product Development
Verification and Testing of Markets for New Products
Co-creation with consumers and innovation in products
Discovery and Product Portfolio Planning

POST YOUR COMMENT

57 Branding dissertation topics ideas & examples

Click here to place an order for topic brief service to get instant approval from your professor.

Branding dissertation topics communicate with the domain of marketing in a well-versed manner. In fact, marketing and branding go side by side. Branding research topics focus on areas like brand marketing, brand management, brand building, and many others as well.

Branding is an essential aspect of any business and offers an excellent opportunity to explore a wide range of dissertation topics. Some possible branding dissertation titles include “The Impact of Brand Image on Consumer Behavior,” “The Role of Branding in Developing Brand Loyalty,” and “Creating a Strong Brand Identity: Strategies and Tactics.”

Other branding research ideas could include examining the impact of social media on branding, exploring the branding strategies of successful companies, or analyzing the influence of brand personalities on consumer decision-making.

Depending on the degree level and academic course the research topics vary in their all-inclusiveness of different sub-areas. Check our other related posts on marketing , advertising , MBA marketing , online marketing , and sports marketing .

Best Branding dissertation topics for college students

Branding thesis topics have been collected below in the form of an interesting list:

The impact of brand awareness on customer loyalty in the cosmetics industry
An analysis of the effectiveness of celebrity endorsements in brand communication
The role of packaging design in influencing consumer behavior towards luxury products
Brand differentiation strategies for small and medium-sized enterprises (SMEs) in a competitive market
The impact of brand consistency on brand equity in the hotel industry
Developing a brand personality for green products: a study of eco-friendly brands
The role of brand storytelling in creating emotional connections with customers
Investigating the impact of brand extensions on parent brand equity
The influence of brand personality on consumer engagement in social media
The impact of brand associations on consumer decision-making in the fashion industry
The role of sensory branding in enhancing brand experience in the hospitality industry
The effectiveness of brand repositioning strategies in reviving brand equity
The influence of brand trust on customer retention in the online retail industry
The impact of brand architecture on brand loyalty in the FMCG sector
The role of corporate social responsibility (CSR) in enhancing brand reputation and consumer loyalty
An investigation of the effectiveness of brand alliances in creating brand equity
The impact of brand personality congruence on consumer behavior in the luxury automobile industry
Investigating the role of brand equity in the success of franchising systems
Developing a brand identity for startups: challenges and opportunities
The role of brand authenticity in creating a sustainable competitive advantage.
Branding in the fashion industry: a descriptive approach.
Correlational analysis of brands, branding, and economic geographies of the world.
Studying the relationship between international branding and cross-cultural factors.
Investigating the role played by branding in the field of design management: a systematic analysis.
Promoting a healthy brand image: focus on marketing mix elements in the food industry.
Creating brand value in the social media world: focus on challenges and opportunities.
Studying the relationship between brand loyalty and co-branding: a descriptive approach.
Place branding: the emergence of a new field of human geography for the research and development domain.
Branding in political marketing: a review of the literature.
Historical analysis of branding in the international marketing domain: a descriptive approach.
Branding of the migration-related diversity: a quantitative study.
Understanding the relationship between place branding and urban planning in X country.
Studying the commercial issues and the legal issues in the field of branding: a review of the literature.
Comparative analysis of the branding strategies in five major fashion firms of the world.
Branding athletes: a focus on the challenges and opportunities.
Branding in the field of education: understanding the relationship.
Studying the relationship between corporate branding and corporate identity.
Investigating the impacts of internal branding on the brand promise delivery by the employees.
Focusing on the relationship between internal branding and employees’ brand supporting behavior.
Branding in the domain of banking: focus on UK banking sector.
Comparative analysis of organizational, individual, and institutional levels of journalists’ engagement in branding on Twitter.
Place branding and spatial planning: a descriptive approach.
Correlational analysis of branding, democracy, and politics in X country.
Ethical analysis of the domain of international branding: a review of empirical evidence.
Studying the effects of branding on student recruitment by universities of X country.
SME retail branding: a descriptive analysis.
Comparative analysis of local versus foreign branding in X country: a quantitative study.
Music branding campaigns in developed countries of the world: a review of the literature.
Global branding in the field of pharmaceuticals posts COVID-19 pandemic: a review of empirical evidence.
Correlational analysis of TV branding, passionate engagement, and tourism.
Branding journalism: focus on challenges, issues, and norms.
E-branding: focus on challenges and opportunities involved.
The role played by leadership in the field of international branding: a systematic analysis.
Studying the impacts of brand strength on global branding of IT organizations.
Geographic branding: focus on trade associations, operations, and production trends.

Above is the list of dissertation topics in branding . Fill out the form below and get the dissertation topic mini proposal in your detail. Click here to place an order on branding dissertation at a 25% discount.

Paid Topic Mini Proposal (500 Words)

Undergraduate.

You will get the topics first and then the mini proposal which includes:

An explanation why we choose this topic.
2-3 research questions.
Key literature resources identification.
Suitable methodology including raw sample size and data collection method
View a Sample of Service

Get An Expert Dissertation Writing Help To Achieve Good Grades

By placing an order with us, you can get;

Writer consultation before payment to ensure your work is in safe hands.
Free topic if you don't have one
Draft submissions to check the quality of the work as per supervisor's feedback
Free revisions
Complete privacy
Plagiarism Free work
Guaranteed 2:1 (With help of your supervisor's feedback)
2 Instalments plan
Special discounts

Branding Dissertation Topics

Home » Ideas » Marketing Dissertation Topics » Branding Dissertation Topics

Updated: December 5, 2023

It's fast and risk-free

1. The Impact of Brand Loyalty on Consumer Behavior focusing Repeat Purchase.

The key aspect of this dissertation aims to examine the relationship between customer purchasing behaviour and brand loyalty, taking into account elements such as brand engagement, trust, and emotional attachment.

To examine the relationship between brand loyalty and customer lifetime value (CLV) and determine the cost implications of repeat business on a company’s revenue and profitability.
To determine the difficulties and impediments that consumers may experience in forming and sustaining brand loyalty, such as shifting preferences or aggressive competition.
To analyse new developments in brand loyalty initiatives and their possible effects on consumers’ propensity for repeat purchases in the digital era.

2. Brand Equity Measurement and Management: An exploration of Brand Association, awareness and loyalty

The key aspect of this dissertation aims to determine the techniques for determining brand equity as well as tactics for managing and developing it through time.

To analyse the methods that businesses use to increase brand recognition, awareness, and loyalty, such as marketing campaigns, product development, and customer involvement programmes.
To examine the tools and methods used by businesses to gauge and track brand association, awareness, and loyalty, including surveys, sentiment analysis of social media, and consumer feedback systems.
To investigate how brand equity as demonstrated by brand association, awareness, and loyalty relates to financial performance indicators like profitability and shareholder value.

3. Brand Metrics and Key Performance Indicators: Impact on Brand Recognition

The key aspect of this dissertation aims to analyse the metrics and KPIs, then assess their performance in gauging the success of branding plans and campaigns.

To analyse the list of brand recognition measures and key performance indicators (KPIs) that are utilised by organisations in a variety of industries.
To explore the methods and tools used by businesses to gauge and monitor consumer awareness of their brands, including surveys, social media monitoring, web analytics, and brand tracking software.
To examine the methods that companies use to increase brand recognition, such as sponsorships, content marketing, public relations, and advertising.

4. The Impact of Celebrity Endorsements on Brand Perception

The key aspect of this dissertation aims to examine the impact of celebrity endorsements in influencing consumer attitudes and perceptions of brands.

To identify how celebrity endorsements affect a brand’s image and how well its values line up with those of the target market.
To analyse whether the brand’s perceived personality has changed as a result of celebrity endorsements.
To examine how celebrity credibility affects a brand’s ability to win over customers. Analyse the impact of trust on consumer perception of brands and buying patterns.

5. Brand Storytelling in the Digital Age: A case analysis of Nike

The key aspect of this dissertation aims to analyse how companies use narrative methods in their online marketing to engage with consumers and promote brand loyalty.

To determine how Nike tailors its brand messaging to its digital audience and leverages customer personas to do so. Examine the characteristics, pursuits, and conduct of Nike’s online customers.
To analyse the methods used by Nike to create content, including the usage of multimedia (videos, photographs, articles), as well as the techniques for distributing it on various digital channels.
To identify how Nike’s digital storytelling initiatives affect how customers perceive the company, taking into account elements like brand loyalty, trust, and emotional connection.

6. The Role of Branding in Luxury Fashion Markets

The key aspect of this dissertation aims to look at the methods that high-end fashion labels use to attract customers and foster exclusivity.

To analyse the number of high-end fashion labels that represent various facets of the luxury industry (such as haute couture, high-end ready-to-wear, and accessories) to serve as case studies.
To examine the branding tactics used by the luxury fashion brands that you have chosen, paying particular attention to elements like brand identity, brand image, brand heritage, and brand communication.
To investigate the effects of branding on consumer perceptions, purchasing behaviour, and brand loyalty in the luxury apparel sector.

7. The Influence of Branding on Consumer Behavior in E-commerce: A case analysis of Amazon Trust and Convenience:

The main purpose of this dissertation aims to analyse how branding is used by online businesses to affect customer loyalty, trust, and purchasing decisions.

To examine how Amazon’s branding efforts, which cover topics like data security, dependability, and customer reviews, help to build consumer trust in the company.
To identify how Amazon’s branding relates to user convenience, taking into account things like product availability, quick shipping alternatives, and the website’s user-friendliness.
To analyse the factors that Amazon’s reputation affects consumer buying behaviour, taking into account things like brand loyalty, repeat purchases, and the kinds of products that people tend to buy on the website.

8. Brand Authenticity in the Age of social media: A review of Warby Parker’s Vision:

The main purpose of this dissertation aims to examine the idea of brand authenticity and how customers view it in relation to social media marketing.

To examine the factors how the social objective of Warby Parker to provide accessible eye care and inexpensive eyewear aligns with the brand’s authenticity.
To investigate how users interact with Warby Parker’s social media posts, including any user-generated content that is relevant to the company.
To analyse how Warby Parker’s social media presence affects how customers view the company and its products, particularly in terms of their sense of authenticity, dependability, and social responsibility.

9. The Effect of Packaging Design on Brand Perception: A case study of Apple’s Minimalist Packaging

The main purpose of this dissertation aims to investigates the impact of how packaging design on consumer perceptions of brand personality and product quality.

To analyse how people react to Apple’s simplistic packaging to determine how they view the company as a brand. Examine the feelings, associations, and ideals that customers associate with Apple products as a result of the packaging style.
To illustrate how each element of Apple’s packaging design, including the color palettes, typography, material selections, and product presentation, fits with the company’s mission and core values.
To examine how elements including product desirability, perceived value, and brand loyalty, as well as Apple’s simple packaging design, affect consumers’ decisions to make purchases.

10. Cultural Branding: The Case of Global Brands in Local Markets: A case study of Starbucks in China:

The main purpose of this dissertation aims to analyse how multinational companies modify their branding tactics to appeal to regional consumers and cultures.

To examine how Chinese cultural quirks, customs, and values affect consumer behaviour, tastes, and opinions of international brands like Starbucks.
To analyse the factors how Chinese consumers’ opinions of Starbucks as a culturally relevant brand affect their behaviour, including their choice of products to buy and their brand loyalty.
To identify how Starbucks uses Chinese social media platforms and celebrity endorsements in their marketing and communication strategies there.

Branding Research Topics

11. luxury brand counterfeiting and brand protection strategies: impact of rfid technology and block chain technology:.

The main purpose of this dissertation aims to analyse examine the difficulties faced by premium brands due to fake goods and the precautions taken to preserve brand integrity.

To analyse the use of RFID technology for product monitoring, authentication, and anti-counterfeiting procedures in the protection of luxury brands.
To examine the use of blockchain technology in the luxury industry to produce transparent and impenetrable records of product provenance, authenticity, and supply chain information.
To illustrate the effects of RFID and blockchain technology adoption on consumer perceptions and faith in the legitimacy of high-end goods.

12. Brand Collaboration and Co-Branding Strategies: An exploration of Food and Beverage Co-Branding

The key aspect of this dissertation aims to determine the effects of effective brand collaboration and co-branding initiatives on brand equity and consumer engagement.

To analyse customer attitudes and perceptions towards co-branded food and drink goods while examining the variables that affect consumer choice and brand preferences.
To identify the effects of co-branding programmes on the brand equity of participating companies, taking into account factors such as brand recognition, associations, perceived value, and loyalty.
To determine case studies of effective food and beverage co-branding partnerships to understand the tactics, marketing philosophies, and results of these alliances.

13. Corporate Social Responsibility (CSR) and Brand Image: Impact of Environmental Sustainability Initiatives

The key aspect of this dissertation examine how CSR programmes affect brand perception, particularly how customers view socially conscious companies.

To identify the type, extent, and success of environmental sustainability efforts implemented by a few select businesses as part of their CSR strategy.
To determine how a company’s environmental sustainability efforts impact how customers view its brand, including brand trust, brand loyalty, and brand image as a whole.
To examine how a consumer’s brand preferences and purchase behaviour are influenced by their attitudes towards environmental sustainability and eco-consciousness.

Get 15% Discount On Your First Order

Email Address

Services —Please choose an option— Dissertation Dissertation Topics Dissertation-Abstract Dissertation Proposal Dissertation- Analysis Chapter Dissertation- Conclusion Chapter Dissertation- Introduction Chapter Dissertation- Literature Review Chapter Dissertation- Methodology Chapter Dissertation Editing and Proof Reading Essay Admission Essay Scholarship Essay Case Study Annotated Bibliography Assignment Book Report/Review Case Analysis Course Work Information and Communication/ Computer Technology Reaction Paper Research Paper Research Proposal Statistics Project Term Paper Thesis Thesis Proposal Laboratory Report Movie Review Multiple Choice Questions Power Point Presentation Article Speech Other

12+ 256 Reviews

85945 296 Reviews

98.7% 567 Reviews

14. B2B Branding and Relationship Marketing: Role of Customer Relationship Management (CRM) Systems

The key aspect of this dissertation analyse the significance of branding in B2B interactions by learning how these brands foster loyalty and trust.

To examine the capabilities and features of CRM systems used in B2B contexts, paying particular attention to how they support relationship-building and branding initiatives.
To analyse the selection, implementation, and integration of CRM systems into the business-to-business sector’s operations and marketing plans.
To examine the role CRM systems, have in creating and sustaining a dependable and favorable brand image in B2B relationships.

15. The Effect of Packaging Design on Brand Perception

The key aspect of this dissertation emphasizes the impact of packaging design on consumer perceptions of brand personality and product quality.

To examine how packaging functions as a crucial component of brand identity and uniqueness.
To investigate the relationship between packaging design and brand positioning and values.
To examine customer behaviour in relation to packaging, such as how aesthetics in packaging affect buying choices.

16. The Role of Brand Collaborations and Co-Branding: A case analysis of Starbucks x Spotify

The key aspect of this dissertation aims to analyse the impacts of effective brand alliances on customer engagement and brand awareness.

To examine the objectives, such as enhancing brand image, expanding reach, and boosting sales, of brand collaborations and co-branding initiatives.
To analyse various new perspectives to the literature can help advance academic knowledge of brand alliances and co-branding as a marketing tactic.
To evaluate the relationship between Starbucks and Spotify’s potential for long-term sustainability and its capacity to remain effective over time.

17. Brand Crisis Management:

The key aspect of this dissertation aims to examine the effectiveness of crisis communication techniques in protecting brand reputation and how brands react to crises.

To investigate the opinions and responses of customers during the crisis.
To determine crisis management’s shortcomings and potential improvement areas.
To analyse the crisis’ potential effects on the brand’s reputation.

18. Corporate Branding and Reputation Management: A Case Study of The Walt Disney Company

The key aspect of this dissertation aims to analyse how a company’s reputation and stakeholder perceptions are affected by corporate branding efforts.

To examine Disney’s efforts to build its brand, paying particular attention to its mission, values, and messaging.
To analyse how well Disney’s corporate image fits with the company’s operations.
To investigate the Disney’s efforts to engage stakeholders, including its community programmes and employee involvement initiatives.

19. Brand Extensions and Brand Dilution: A case analysis of Apple

The key aspect of this dissertation aims to seek out the advantages and disadvantages of brand extensions as well as how they affect the equity of the main brand.

To analyse how well brand extensions adhere to Apple’s basic brand principles and identity.
To investigate consumer perceptions of Apple’s extensions and how they might affect the company’s main image.
To analyse the factors for improving Apple’s brand extension tactics while reducing the danger of brand dilution.

20. Rebranding Strategies: A comparative case analysis of Microsoft, Starbucks and Uber

The key aspect of this dissertation aims to analyse the factors that influence both successful and failed rebranding initiatives by companies.

To analyse how changing your brand would affect important performance measures like market share, revenue, and customer loyalty.
To examine the rebranding’s visual components, including logos, color schemes, and design decisions.
To seek out multiple challenges and unfavorable effects encountered during or after rebranding.

Cite this post

Branding Dissertation Topics. (2023, December 29). Retrieved from DissertationHelpServices website: https://dissertationhelpservices.uk/branding-dissertation-topics/.

Branding Dissertation Topics. (2023, December 29). DissertationHelpServices. https://dissertationhelpservices.uk/branding-dissertation-topics/

Works Cited

“Branding Dissertation Topics.” DissertationHelpServices, 29 Dec. 2023, dissertationhelpservices.uk/branding-dissertation-topics/.

Bibliography

DissertationHelpServices. “Branding Dissertation Topics,” December 29, 2023. https://dissertationhelpservices.uk/branding-dissertation-topics/.

“Branding Dissertation Topics.” 2023. DissertationHelpServices. December 29, 2023. https://dissertationhelpservices.uk/branding-dissertation-topics/.

Reference list

DissertationHelpServices. (2023). Branding Dissertation Topics. [online] Available at: https://dissertationhelpservices.uk/branding-dissertation-topics/.

Have Any Question in Mind Let’s Discuss Together

Be advised that this service is completely legal and does not infringe any college/university law. The paper received from our company may be used as a source for a deeper comprehension on the subject, or as a source for your own academic research. Please be also aware on how to cite any taken insights. To review rules on rephrasing please refer to your institution plagiarism policy. Site management.

Useful Links

Dissertation Services

Dissertation Writing Service
Dissertation Assistance Service
Dissertation Consulting Service
Buy Dissertation
Dissertation Abstract Writing Services
Dissertation Formatting Service
Buy Dissertation Methodology
Dissertation Case Study Service
Pay For Dissertation
Dissertation Chapter Writing Services
Dissertation Conclusion Services
Dissertation Data Analysis Services
Dissertation Discussion Writing Services
Dissertation Introduction Writing Service
Dissertation Outline Service
Online Dissertation Help
Write My Dissertation
Do My Dissertation
Help With Thesis Writing Service
Dissertation Writing England
Dissertation Writing Service London
Dissertation Writing Northern Ireland
Dissertation Writing Scotland
Dissertation Writing Wales
Personal Statement Writing Service

Dissertation Subjects

Marketing Dissertation
Digital Marketing Dissertation
Law Dissertation Help
Economics Dissertation
Accounting Dissertation
Business Management Dissertation
Nursing Dissertation
Psychology Dissertation
Social Media Marketing Dissertation
English Literature Dissertation Help
Finance Dissertation
History Dissertation
HRM Dissertation
IT Dissertation
Linguistics Dissertation Help
Supply Chain Management Dissertation Help
Health And Social Care Dissertation

Dissertation Levels

Buy Master Dissertation
MBA Dissertation Writing Service
Buy PhD Dissertation
Masters Dissertation Proposal Help
MBA Dissertation Proposal Help
PhD Data Collection Services
PhD Dissertation Proposal Help
PhD Qualitative Data Analysis Services
Master Thesis Help
PhD Thesis Writing Help
PhD Dissertation Editing
Finance Dissertation Editing
Digital Marketing Dissertation Editing
Accounting Dissertation Editing
Sociology Dissertation Editing
English Literature Dissertation Editing
Economics Dissertation Editing
Linguistics Dissertation Editing
Business Management Dissertation Editing
Psychology Dissertation Editing
Marketing Dissertation Editing
Academic Poster Designing Services
Dissertation PowerPoint Presentation Service
Dissertation Presentation Writing Services
Literature Review Writing Service
Primary Data Collection Service
Qualitative Data Dissertation Services
Research Data Collection Service
Secondary Data Collection Help
DISSERTATION SERVICES
DISSERTATION SUBJECTS
DISSERTATION LEVELS
Buy MBA Dissertation
PhD Dissertation Editing Services

Hire a Writer

Get an expert writer for your academic paper

Check Samples

Take a look at samples for quality assurance

Dissertation Topics

Free customised dissertation topics for your assistance

Branding Dissertation Topics
Accounting Dissertation Topics (8)
Banking & Finance Dissertation Topics (10)
Business Management Dissertation Topics (35)
Economic Dissertation Topics (1)
Education Dissertation Topics (12)
Engineering Dissertation Topics (9)
English Literature Dissertation Topics (3)
HRM Dissertation Topics (3)
Law Dissertation Topics (13)
Marketing Dissertation Topics (9)
Medical Dissertation Topics (7)
Nursing Dissertation Topics (10)
Other Topics (10)
Supply Chain Dissertation Topics (2)
Biomedical Science (2)
Business Management Research Topics (1)
Computer Science Research Topics (2)
Criminology Research Topics (1)
Economics Research Topics (1)
Google Scholar Research Topics (1)
HR Research Topics (1)
Law Research Topics (1)
Management Research Topics (1)
Marketing Research Topics (1)
MBA Research Topics (1)
Medical Research Topics (1)
How To (22)

Get a native to improve your language & writing

Enjoy quality dissertation help on any topic

Qualitative & Quantitative data analysis

Branding Dissertation Topics & Ideas in 2024-2025

Branding or brand management is a part of your Master’s or Ph.D. in Marketing. Although branding is a subcategory subject of Marketing, it is very crucial for your learning curve. The topic for a brand dissertation is restricted to the rules of brand management.

Generating branding dissertation ideas for a fantastic paper can be complicated. Many students have trouble getting their topics approved. This is because their instructor is looking for problems that specifically cater to the brand management side of marketing.

How “Dissertation Proposal” Can Help You!

Our top dissertation writing experts are waiting 24/7 to assist you with your university project, from critical literature reviews to a complete masters dissertation.

Here is the list of branding dissertation topics for your needs.

Majority researchers and students find it challenging to generate excellent dissertation topics. This is due to the lack of knowledge regarding topic selection for your dissertation. Here is our list of the best-unused dissertation topics for brand management.

TYPE	SUBJECT
Role Of Brand Voice In Creating Brand Loyalty Among Online Consumer Market
BBA	Impact of brand colors on consumer purchase decisions for makeup brands in the UK.
BBA	Effect of innovation on the brand's value. A case study on apple.
BA	Role of the internet in increasing brand reach. A case study of the fashion industry.
BA	Impact of branding on the consumer in the textile industry of the UK.
BS	Importance of aftersales services in building brand image among the customers of the automobile industry.
BS	How advertising creates brand recognition among consumers of dairy products.
MBA	Impact Of Sleeper Effect On The Brand Loyalty Of Clothing Brands In The UK.
MBA	Role of better brand experience in fighting against counterfeit products. A comparison between Chanel and Luis Vuitton.
MBA	Use of branding in increasing prices for small and medium businesses in the UK.
MBA	The power of brands to neglect business ethics. How top brands are manipulating customers.
MBA	Role of branding in overcoming injurious products. A case study on Coca-Cola.
MSC	How subliminal marketing helps in increasing sales of service, providing businesses in the UK.
MSC	Impact of brand persona in connecting with the customers of e-commerce stores.
Msc	The effect of celebrity endorsement on the brand image of the fragrance industry of the UK.
Msc	The relationship between brand equity in increasing prices and altering consumer behavior.
Ph.D.	Role of social media managers in changing the brand image of online businesses.
Ph.D.	Effectiveness of loyalty scheme programs in generating higher revenue for supermarkets in the UK.
Ph.D.	Impact of guerrilla marketing tactics on the overall brand image of high-end brands. A case study of Sony.
Ph.D.	Impact of message length in direct marketing. A comparison between online and offline channels.

Get Free Customize Topics Now

Academic Level Undergraduate Masters PhD Others

Branding Dissertation Ideas That Help In Generating Interesting Topics

Ideation is the first step to a fantastic dissertation topic. It becomes the center of your brainstorming session, and your thoughts should revolve around it.

TYPE	SUBJECT
How do brand colors change consumer perception?
BBA	Use of branding in social media and digital marketing. How is digitalization changing branding definitions?
BA	Role of brand recognition in developing a better relationship with consumers.
BS	The psychological trigger that helps gain online customers confidence while pitching your products.
MBA	How do Omnichannel businesses work? A case study on amazon and toy R us.
MSC	Consumer reaction to brand alliances. A study of Dolby digital and Sony.
PHD	The advantages and disadvantages of push and pull marketing strategies. How does this help in creating a sharper brand image?

Custom Branding Dissertation Topics Specific To Your Requirements

Many students are looking for customized dissertations for their final submission. In such situations, it is hard to brainstorm a unique dissertation that will satisfy your instructor. It requires extensive experience and knowledge to generate ideas that are industry-specific and unique. With our 8+ years of expertise, students can take advantage of our knowledge and have their dissertations written from our writers.

Although we have complete proficiency in various subjects, we believe in following our customer’s instructions because no one understands your requirements better than you.

Consult Our Writers to Discuss Your Needs

View different varieties of dissertation topics and samples on multiple subjects for every educational level

Frequently Asked Questions

Our highly qualified Marketing Ph.D. writers have the required knowledge necessary to produce a marvelous dissertation for your final submission. We understand that branding is a tough subject to overcome with many requirements from your instructor. Therefore, we follow your mentioned instructions and add our industry-based knowledge to create an outstanding dissertation for your submission.

Our esteemed writers are well versed in writing all sorts of dissertations on any topic. We have a vast library of secondary research data that helps our writers add authenticity in your conclusion part. Our reputation for delivering before your mentioned deadline is what sets us apart from our competitors, and we don't plan to lose it anytime soon. This is why our skilled writers are well trained in delivering your order within your specified deadlines.

Of course, you can pay us to do your branding dissertation. We provide,

Custom dissertation writing
Abstract writing
Table of Content
Bibliography

Our services are entirely legal and within ethical bounds of the UK law. If you are satisfied with our writers, you can place your order through live chat, email, call, or by clicking on the "order now" button.

We have an arsenal of highly qualified UK certified proofreaders and editors for your satisfaction. Our editors have vast experience in checking the quality of your dissertation. This has made our team sharp and agile enough to catch even the simplest of mistakes. Our broad exposure to many dissertations has made our editors capable of proofreading any topic you have been assigned.

IMAGES

15+ Top Branding Dissertation Topics
Branding Dissertation Topics List (30 Examples) For Academic Research
Branding Dissertation Topics
Branding and Brand Image
Branding Dissertation Proposal Free Essay Example
Brand: City

VIDEO

Marketing Your Agritourism Operation
Applying a brand to all parts of a business
m a 4th semester Home science imp // dissertation topics
5 Trending Project / Dissertation Ideas for Bsc & Msc Microbiology Students
The concept of personal branding
Branding, Marketing and Sales

COMMENTS

Branding Dissertation Topics & Thesis Ideas
Many topics can be covered in branding dissertations. You can use the following list of popular branding dissertation topics for your next paper. A comparison between brand equity and perceived risk. The positive and negative facets of a brand's marketability. A study of advertising's results during a recession.
Branding Dissertation Topics List (30 Examples) For Academic Research
A list Of branding dissertaton topics. Branding techniques and approaches in the era of sustainability. Role of branding in attracting and influencing consumer purchasing decisions. B2B branding strategies in the developing markets. Building brand reputation in the digital age. Impact of branding management on the business performance.
PDF Brand Management Capability and Brand Performance
This dissertation explored the direct effects among various components of brand. management capability (organizational culture, resources, and processes) and brand performance. Some researchers hold that the organizational culture leads to the development of resources, which. then lead to the development of processes.
100+ Branding Dissertation Topics Ideas for Students
Finding a good branding dissertation topic is essential because it gives you the direction of the paper. However, if you have trouble generating a good branding dissertation topic yourself, you can always rely on MyAssignmenthelp.com for help. MyAssignmenthelp.com is a leading academic website that specialises in writing top-notch branding ...
79 Best Branding Dissertation Topics
Here is the best list of Branding dissertation topics and brand management topics for master's and undergraduate students. Go through the list of branding dissertation topics and select anyone for your dissertation writing. The Impact of Visual Branding Elements on Consumer Perception: Explore how visual branding elements, such as logos ...
Marketing Dissertation Topics: 70 Great Writing Ideas
Emerging markets branding. Digital Marketing Dissertation Topics Digital marketing involves utilizing online channels such as websites, social media, email, and search engines to reach and engage with target audiences, promote products or services, and drive desired actions or conversions. The evolution of digital marketing trends.
Dissertation Topics in Marketing: Digital, MBA, Branding, B2B
Branding Dissertation Topics. In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand's products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building ...
Research Topics In Marketing (+ Free Webinar)
The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021) ... If you're still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below. 3 Comments. jabbie usman on May 21, 2024 at 10:02 pm amazing.
Marketing Dissertation Topics
Branding Dissertation Topics. Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.
Branding Dissertation Topics and Ideas
The branding dissertation topic you choose for your graduation must be catchy. All the requirements from your instructor set aside, an attention-grabbing topic always sells! That is why a student with enticing topics are the ones who score the highest grades. If you can't come up with a thrilling topic, here is a list of spectacular topics ...
Marketing Dissertation Topics for FREE
Branding Dissertation Topics. Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. ...
PDF Branding in Social Media and the Impact of Social Media on Brand Image
The topic of the thesis is branding in social media and the impact of social media on brand image. In the context of this thesis, branding is defined as the activities that aim to enhance brand equity. Brand image refers to consumers' perceptions of a brand. The purpose of the thesis is to examine how social media can be used for
15+ Top Branding Dissertation Topics
List of Latest Branding Thesis Topics For 2024. Topic 1: Analysing Consumer Perception of Brand Authenticity: A Case Study of UK Fashion Retailers. Topic 2: Examining the Impact of Influencer Marketing on Brand Equity: A Comparative Analysis in the UK Beauty Industry. Topic 3: Studying Brand Storytelling in the Digital Age: Evaluating ...
Dissertation Topics in Marketing: The Complete List
Branding Dissertation Topics. Branding is a body of literature, which examines the approach or strategies that brands can use to pursue competitive advantages. The primary focus of branding is a business' promise to its consumer base through effective management, equity, and brand extensions. Some of the topics worth exploring in your ...
(PDF) The Power of Visual Branding: the impact of visual branding on
This research deals with the impact of visual branding on consumer's perception. The purpose of this thesis is to study how visual branding affects consumer behavior and purchasing decisions ...
Branding and Brand Image
Identification of research methodologies is of paramount importance in dissertation writing. As it was already mentioned, our dissertation concerns the issue of branding and branding image. To be more specific, it is relevant to mention the research objectives of our study: to analyze the theory of branding.
70+ Dissertation Topics in Marketing 2024
Dissertation topics in marketing associated with branding and advertising are listed below: Storytelling's Place in Brand Development. Customer Views on Authenticity in Marketing. Social Media Advertising's Effect on the Sustainability of Brand Images. Marketing Tactics and Customer Reaction.
57 Branding dissertation topics ideas updated September, 2024
Branding is an essential aspect of any business and offers an excellent opportunity to explore a wide range of dissertation topics. Some possible branding dissertation titles include "The Impact of Brand Image on Consumer Behavior," "The Role of Branding in Developing Brand Loyalty," and "Creating a Strong Brand Identity: Strategies ...
Dissertations / Theses on the topic 'Brand/branding'
Consult the top 50 dissertations / theses for your research on the topic 'Brand/branding.'. Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver ...
Dissertations / Theses on the topic 'Branding strategy'
Video (online) Consult the top 50 dissertations / theses for your research on the topic 'Branding strategy.'. Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard ...
PDF Brand Management and Branding
thesis will examine brands on a theoretical basis and also the topic of branding on both a theoretical and practical point of view. The thesis will discuss the theory of creating a brand strategy for a company as a tool for managing a brand and developing it. A brand strategy will also be formed for ADcode, the case company, where research material
Best Branding Dissertation Topics and Ideas [2024 Updated]
The key aspect of this dissertation aims to determine the effects of effective brand collaboration and co-branding initiatives on brand equity and consumer engagement. Objectives To analyse customer attitudes and perceptions towards co-branded food and drink goods while examining the variables that affect consumer choice and brand preferences.
Branding Dissertation Topics
The topic for a brand dissertation is restricted to the rules of brand management. Generating branding dissertation ideas for a fantastic paper can be complicated. Many students have trouble getting their topics approved. This is because their instructor is looking for problems that specifically cater to the brand management side of marketing.

Branding Dissertation Topics List (30 Examples) For Academic Research

A list Of branding dissertaton topics

Topic With Mini-Proposal (Paid Service)

Get expert dissertation writing help to achieve good grades

Other Posts

Cannot Find Any Exciting Branding Dissertation Topics?

Branding Dissertation Topics

How To Find A Topic For A Branding Dissertation?

What Are The Best Branding Dissertation Topics?

Functional Branding:

Visual Branding:

Symbolic Branding:

Brand Positioning:

Benefits Of Branding

Individual Branding

Brand Extension Branding

Attitude Branding

Top Branding Dissertation Topics For 2022-23

Most Popular Questions Searched By Students

What Is A Brand Dissertation?

How Do I Write A Dissertation For The Brand?

What Is The Best Topic For Brand Research?

What Is The Best Thesis Title For A Brand?

Lachlan Nguyen

Related Post

Crafting Identity: Exploring Novel Branding Dissertation Topics

How do I find a unique dissertation topic on branding?

Other Marketing Posts

Here is the best list of Branding dissertation topics and brand management topics for master’s and undergraduate students

Paid Topic Mini Proposal (500 Words)

Get An Expert Dissertation Writing Help To Achieve Good Grades

Other Posts

Marketing Dissertation Topics

How to Choose a Marketing Dissertation Topic?

Marketing Dissertation Topics List

Digital Marketing Dissertation Topics

MBA Marketing Dissertation Topics

Social Media Marketing Dissertation Topics

Fashion Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Consumer Behaviour Dissertation Topics

45,000+ students realised their study abroad dream with us. Take the first step today

Dissertation Topics in Marketing

This Blog Includes:

Team Leverage Edu

8 Universities with higher ROI than IITs and IIMs

Connect With Us

Need help with?

Country Preference

Which English test are you planning to take?

When are you planning to take the exam?

Which Degree do you wish to pursue?

What is your budget to study abroad?

Research Topics & Ideas: Marketing

Overview: Marketing-Related Topics

How To Find A Research Topic

Research Ideas: Traditional Marketing

Research Ideas: Digital/Online Marketing

Marketing-Related Dissertations & Theses

Fast-Track Your Research Topic

Submit a Comment Cancel reply

Useful Links

Marketing Dissertation Topics

2024 Marketing Dissertation Topics

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Marketing Dissertation Topics for 2023

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Topic 6: The Impact of digital marketing on businesses throughout the world

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Relationship Marketing Dissertation Topics

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis