research proposal for mass communication

Mass Communication Theory

Mass communication theory: from theory to practical application, beginners guide to the research proposal.

Don’t know how to write or where to start when writing a research proposal? Here is a simple guide to get you thinking in the right direction: I heartily recommend that you cut/paste the sections into your document and use this post a reference in crafting each section.

Success Keys: Overall Quality of the Study

• Good research question (Read the in-depth article on writing qualitative research questions here )
• Appropriate research design
• Rigorous and feasible methods
• Qualified research team

Success Keys:  Quality of the Proposal

• Informative title
• Self-sufficient and convincing abstract
• Clear research questions
• Scholarly and pertinent background and rationale
• Relevant previous work
• Appropriate population and sample
• Appropriate methods of measurement and manipulation
• Quality control
• Adequate sample size
• Sound analysis plan
• Ethical issues well addressed
• Tight budget
• Realistic timetable

Quality of the Presentation

• Clear, concise, well-organized
• Helpful table of contents and subheadings
• Good schematic diagrams and tables
• Neat and free of errors

Research Proposal Elements

• Study Problem
• Relevance of the Project

Literature Review

• Specific Study Objectives
• Study design
• Inclusion/exclusion criteria
• Recruitment plans
• Method of assignment to study groups
• Variables: outcomes, predictors, confounders
• Measures/instruments
• Sample size
• data analysis

Ethical Considerations

Bibliography

A critical summary of research on a topic of interest, generally prepared to put a research problem in context or to identify gaps and weaknesses in prior studies so as to justify a new investigation.

Be sure to:

• Be thorough and complete
• Present a logical case
• Include recent research as justification
• Propose original research (or if duplicating, note that)
• Include primary sources
• Include a critical appraisal of your study
• Build a case for new study

Study Problem (Study Purpose)

Broad statement indicating the goals of the project. This was commonly called the “who gives a shit?” question in my grad program. Ask yourself that simple question and address it. If the answer is “no one,” rethink your study. In your answer be:

Objectives/Research Questions/Hypotheses

Identifying the research problem and developing a question to be answered are the first steps in the research process. The research question will guide the remainder of the design process (read the in-depth article on writing qualitative research questions  here ).

Research Objectives A clear statement of the specific purposes of the study, which identifies the key study variables and their possible interrelationships as well as the nature of the population of interest.

Research Question The specific purpose stated in the form of a question. You study will be the answer to this question.

Hypotheses A tentative prediction or explanation of the relationship between two or more variables. A prediction of the answer to the research question is usually a hallmark of a quantitative study, qualitative studies are usually have far more open ended and don’t always contain predictions.

• Provide reviewers with a clear picture of what you plan to accomplish.
• Show the reviewers that you have a clear picture of what you want to accomplish.
• Form the foundation for the rest of the proposal.
• Will be used to assess the adequacy/appropriateness of the study’s proposed methods.

Keys to Success

• Clear and consistent.
• Key concepts/constructs identified.
• Includes the independent and dependent variables (if applicable).
• Measurable.
• Hypotheses clearly predict a relationship between variables.
• Relevant or novel

Research/Study Designs

The overall plan for obtaining an answer to the research question or for testing the research hypothesis.

Will have been chosen based on:

• Research question/hypothesis.
• Strengths and weaknesses of alternative designs.
• Feasibility, resources, time frame, ethics.
• Type of study: Qualitative, quantitative, or mixed.
• Quantitative/qualitative
• Cross-sectional/longitudinal
• True Experiment/Quasi-Experiment
• Variables, instruments
• Participants: sampling frame, sample size, selection procedures
• Timing of testing/intervention
• Use a diagram
• Must be consistent with objectives/hypotheses.
• Appropriate choice to answer question
• Lack of bias/validity
• Precision/power

Participants

Obviously based on your type of study you may or may not have participants. A content analysis, for example, wouldn’t include this section.

• Who will be studied?
• How will they be selected?
• How will they be recruited?
• How will they be allocated to study groups?

1. Who Will Be Studied:  Specify eligible participants

• Target population: demographic characteristics
• Accessible population: temporal & geographic characteristics
• Inclusion/Exclusion Criteria

2. How Will They Be Selected:  Sampling

The process of selecting a portion of the population to represent the entire population.

Types of Sampling

• Simple random sampling
• Stratified random sampling
• Cluster sampling
• Systematic sampling
• Convenience sampling
• Snowball sampling
• Judgmental sampling
• Clear description of study population.
• Appropriate inclusion/exclusion criteria.
• Justification of study population and sampling method (bias).
• Clear description of sampling methods.

3. How Will They Be Recruited?

Describe what methods will be used to recruit participants. Important to document that the study will be feasible and that there will be no ethical problems.

4. How Will They Be Allocated To Study Groups?

Random Allocation: The assignment of participants to treatment conditions in a manner determined by chance alone.

Goal of Randomization: to maximize the probability that groups receiving differing interventions will be comparable.

Methods of randomization

• Drawn from a hat
• Random number table
• Computer generated

Data Collection

Variables: Characteristic or quality that takes on different values.

In Research Identify:

• Dependent or outcome variables (the presumed effect).
• Independent or predictor variables (the presumed cause).
• Note: Variables are not inherently independent or dependent.
• In descriptive and exploratory studies, this distinction is not made.

Measures/Instruments Questionnaire: A method of gathering self-report information from respondents through self-administration of questions in a paper and pencil format (Read the in-depth article on crafting a good survey questionnaire here ).

• Are the words simple, direct and familiar to all?
• Is the question as clear and specific as possible?
• Is it a double-barreled question?
• Does the question have a double negative?
• Is the question too demanding?
• Are the questions leading or biased?
• Is the question applicable to all respondents?
• Can the item be shortened with no loss of meaning?
• Will the answers be influenced by response styles?
• Have you assumed too much knowledge?
• Is and appropriate time referent provided?
• Does the question have several possible meanings?
• Are the response alternatives clear and mutually exclusive (and exhaustive)?

Scale: A composite measure of an attribute, consisting of several items that have a logical or empirical relationship to each other; involves the assignment of a score to place participants on a continuum with respect to the attribute.

Examples of Scales

• Quality of Life
• Customer Satisfaction
• Source Credibility
• Social Economic Status

Criteria for Instrument Selection

• Objective of the study
• Definitions of concept and measuring model
• Reliability: degree of consistency with which an instrument or rater measures a variable (i.e., internal consistency, test-retest reproducibility, inter-observer reliability).
• Validity: degree to which an instrument measures what it is intended to measure (i.e., content validity, concurrent validity and construct validity).
• Sensitivity: ability to detect change.
• Interpretability: the degree to which one can assign qualitative meaning to an instruments quantitative scores.
• Burden or ease of use
• Always pretest questionnaires.
• Always indicate if a questionnaire has been pretested.

Manipulation In experimental research, the experimental treatment or manipulation.

• Careful description of treatment/manipulation
• Be aware of unintended manipulations

Data Analysis

Detail your planned procedures for:

• Recording, storing and reducing data
• Assessing data quality
• Statistical analysis

Step 1: Descriptive statistics

• Describe the shape, central tendency and variability
• Looking at variables one at a time: mean, median, range, proportion
• Summarize important feature of numerical data
• Pick up data entry errors: i.e. 3 genders, age 150
• Characterize participants
• Determine distribution of variables

Assess assumptions for statistical tests: Some statistical tests, such as a t test, are only valid if certain assumptions about the data hold true. For the t test, the assumptions are that the data for the two groups are from populations with a Normal distribution and that the variances of the two populations are the same. Inherent in these two assumptions is that the study sample represents a random sample from the population. These same assumptions hold for tests such as analysis of variance and multiple linear regression. When these assumptions can not safely be believed to be true than alternate, distribution-free, methods can be used. These are called non-parametric tests. Examples of these are the Wilcoxon signed rank test and the rank sum test.

Step 2: Analytic/inferential statistics

• Example: Looking at associations among two or more variables
• Estimate pattern and strength of associations among variables
• Test hypotheses

Sample Size

To make a rough estimate of how many participants required answering the research question. During the design of the study, the sample size calculation will indicate whether the study is feasible. During the review phase, it will reassure the reviewers that not only the study is feasible, but also that resources are not being wasted by recruiting more participants than is necessary.

Hypothesis-based sample sizes indicate the number of participants necessary to reasonably test the study’s hypothesis. Hypotheses can be proven wrong, but they can never be proven correct. This is because the investigator cannot test all potential patients in the world with the condition of interest. The investigator attempts to test the research hypothesis through a sample of the larger population.

• Justify sample size
• Provide data necessary to calculate and state how the sample estimates were obtained, including desired power, Alpha level, one/two-sided tests, estimated effect size.

Many time you’ll need to certify your study with your school’s approval board for research on human subjects, pretty much so you don’t repeat the Stanford Prison Experiment .

• Respect for persons (autonomy)
• Non-maleficence (do not harm)
• Beneficence (do good)
• Justice (exclusion)
• Scientific validity – is the research scientifically sound and valid?
• Recruitment – how and by whom are participants recruited?
• Participation – what does participation in the study involve?
• Harms and benefits – what are real potential harms and benefits of participating in the study?
• Informed consent – have the participants appropriately been asked for their informed consent?

Getting funded is the primary reason for submitting a grant application.

• Read instructions (i.e., overhead, issues not covered, if in doubt call the person in charge of the grants)
• Personnel (salary and benefits)
• Consultants (salary) – Equipment
• Supplies (be complete, include cost per item)
• Other expenses
• Indirect costs
• Do not inflate the costs
• Justify the budget
• Enquire about the granting agency’s range
• Review a successful application
• Start early, pay attention to instructions/criteria
• Carefully develop research team
• Justify decisions
• Have others review your proposal

Present a Works Cited list at the end of your proposal (i.e.: a list of only the works you have summarized, paraphrased, or quoted from in the paper.)

This basic information was available at http://www.ucalgary.ca/ in a sub-page, obviously I’ve added my own editorial and information throughout. But I’ve been unable to locate it, so it’s here for your enjoyment & enlightenment. If you know where I can attribute it please contact me and I’ll be happy to do so.

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6 thoughts on “ Beginners Guide to the Research Proposal ”

Reblogged this on adamkolo's Blog .

Thanks so much. This is very helpful. I am a doctoral student at Capella University and this is very concise.

Glad to help! As a doctoral student if you’d ever like to contribute to the blog please let me know!

Thanks for this info,your post has been of help to me.

Thank you for pulling this information together! I’m in the process of writing my first research proposal and I’m finding your post quite helpful.

Glad to hear it. Always happy to be of help!

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Research M.A.

The Research M.A. focuses on developing tools in mass communication research and typically leads to enrollment in a doctoral program. Coursework should provide background and training in an appropriate mixture of communication theory and analytical tools; solid grasp of theory and methods should be evident in the student’s M.A. thesis. The student defends the thesis before a three-person certification committee in an oral examination at the end of the program.

Degree Requirements

• Minimum of 30 graduate credits (courses numbered 300 and above). Students must earn at least 16 credits at UW–Madison.
• Students must maintain a 3.25 cumulative GPA in all graduate work and successfully defend a master’s thesis.

The program must include:

• Two 800- or 900-level courses in journalism and mass communication
• Twelve graduate credits (minimum) in journalism and mass communication
• Six graduate credits (minimum) outside of journalism and mass communication

Suggested Timeline

• Thesis proposal at end of second semester of coursework
• Proposal meeting with committee before research begins
• Defense of thesis at end of fourth semester after admission

Criteria for Satisfactory Progress

• Master’s students must earn a minimum 3.25 cumulative grade point average by the end of the second semester in residence and must maintain that GPA for the duration of the degree program. Grades in courses numbered 300 and above count toward the GPA.
• Master’s students who earn grades of “incomplete” must remove those grades in the semester following their occurrence. A request for a waiver of this rule may be granted in rare cases. Waiver requests should be submitted to the Journalism and Mass Communication Graduate Committee.
• Master’s students must maintain steady progress toward completion of the degree. Full-time master’s students can expect to spend 1.5 to 2 years earning the degree. The time to degree completion varies for part-time students.
• Master’s students must satisfy all  Graduate School degree requirements .

The Review Board

The Journalism and Mass Communication Graduate Committee constitutes the review board for the M.A. degree. The review board is charged with all final decisions as to satisfactory progress. A review of each student’s progress is made at the end of each semester and, in cases where student performance has not met satisfactory progress criteria, a letter is sent to the student and faculty advisor. Students who receive such a letter have a maximum of four weeks to provide a written response concerning any special reasons or circumstances relevant to their failure to meet the satisfactory progress criteria. The Review Board will examine all cases involving lack of satisfactory progress to determine appropriate action. A finding of “unsatisfactory progress” by the Review Board may be grounds for a one-semester probation, suspension of funding (if applicable) or dismissal from the graduate program, at the Review Board’s discretion.

Please review the  M.A. Handbook  for specific policies and procedures.

Graduate School Degree Requirements

M.A. Handbook (PDF)

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1st Edition

The Illustrated Guide to the Mass Communication Research Project

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Description

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project ’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.

Table of Contents

Patricia Swann , former Dean of the School of Business and Justice Studies, is a Professor of Public Relations and Management at Utica University, USA. She is the Executive Director of the Raymond Simon Institute for Public Relations and Journalism and the former head of the Public Relations Division of the Association for Education in Journalism and Mass Communication. She is the author of Cases in Public Relations Management and The Illustrated Guide to the Content Analysis Research Project .

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Research Topics & Ideas: Journalism

50 Topic Ideas To Kickstart Your Research Project

If you’re just starting out exploring journalism-related topics for your dissertation, thesis or research project, you’ve come to the right place. In this post, we’ll help kickstart your research by providing a hearty list of journalism-related research ideas , including examples from recent studies.

PS – This is just the start…

We know it’s exciting to run through a list of research topics, but please keep in mind that this list is just a starting point . These topic ideas provided here are intentionally broad and generic , so keep in mind that you will need to develop them further. Nevertheless, they should inspire some ideas for your project.

To develop a suitable research topic, you’ll need to identify a clear and convincing research gap , and a viable plan to fill that gap. If this sounds foreign to you, check out our free research topic webinar that explores how to find and refine a high-quality research topic, from scratch. Alternatively, consider our 1-on-1 coaching service .

Journalism-Related Research Topics

• Analyzing the impact of social media on news consumption patterns among millennials.
• Investigating the role of investigative journalism in combating political corruption.
• The impact of digital transformation on traditional print media business models.
• Examining the ethical challenges of undercover reporting in investigative journalism.
• The role of citizen journalism in shaping public opinion during major political events.
• Analyzing the effectiveness of fact-checking platforms in combating fake news.
• The impact of smartphone journalism on the quality of news reporting.
• Investigating the representation of minority groups in mainstream media.
• The role of photojournalism in humanizing the impacts of climate change.
• Analyzing the challenges of maintaining journalistic objectivity in conflict zones.
• The impact of artificial intelligence on newsroom operations and reporting.
• Investigating the influence of media ownership on editorial independence.
• The role of journalism in shaping public policy on environmental issues.
• Analyzing the portrayal of mental health issues in news media.
• The impact of live streaming technology on broadcast journalism.
• Investigating the challenges faced by freelance journalists in the digital era.
• The role of journalism in promoting government accountability in emerging democracies.
• Analyzing the effects of sensationalism in news reporting on public trust.
• The impact of virtual reality technology on immersive journalism.
• Investigating the role of press freedom in protecting human rights.
• The challenges of reporting on science and technology in mainstream media.
• Analyzing gender representation in sports journalism.
• The impact of media consolidation on diversity of perspectives in news.
• Investigating the ethical implications of drone journalism.
• The role of independent media in fostering democratic processes.

Journalism-Related Research Ideas (Continued)

• Analyzing the portrayal of immigration in national news outlets.
• The impact of censorship and media regulation on journalistic practices.
• Investigating the role of podcasts in the future of journalism.
• The challenges and opportunities of bilingual reporting in multicultural societies.
• Analyzing the dynamics of news reporting in authoritarian regimes.
• The impact of audience analytics on news content and presentation.
• Investigating the implications of deepfake technology for journalistic integrity.
• The role of local journalism in community engagement and development.
• Analyzing the effects of journalism on public health awareness campaigns.
• The impact of economic pressures on investigative journalism.
• Investigating the challenges of reporting in a polarized political climate.
• The role of media literacy in fostering critical thinking among audiences.
• Analyzing the influence of celebrity journalism on cultural values.
• The impact of cross-platform journalism on audience reach and engagement.
• Investigating the effects of social media algorithms on news distribution.
• The role of data journalism in enhancing transparency and public understanding.
• Analyzing the impact of crowd-sourced journalism on news authenticity.
• The challenges of balancing speed and accuracy in digital news reporting.
• Investigating the role of international correspondents in the digital age.
• The impact of public relations practices on journalistic independence.
• Analyzing the representation of LGBTQ+ issues in mainstream journalism.
• The role of journalism in addressing societal issues like homelessness and poverty.
• Investigating the effects of editorial bias in shaping public perception.
• The impact of journalism on political activism and social movements.
• Analyzing the challenges of maintaining journalistic standards in entertainment reporting.

Recent Journalism-Related Studies

While the ideas we’ve presented above are a decent starting point for finding a research topic, they are fairly generic and non-specific. So, it helps to look at actual studies in the journalism space to see how this all comes together in practice.

Below, we’ve included a selection of recent studies to help refine your thinking. These are actual studies,  so they can provide some useful insight as to what a research topic looks like in practice.

• Imagination, Algorithms and News: Developing AI Literacy for Journalism (Deuze & Beckett, 2022)
• Evaluation of the Effect of a Live Interview in Journalism Students on Salivary Stress Biomarkers and Conventional Stress Scales (Roca et al., 2022)
• Professional and Personal Identity, Precarity and Discrimination in Global Arts Journalism (Sharp & Vodanovic, 2022)
• The Impact of Information and Communication Technologies on Journalism in the Digital Ara A Descriptive and Critical Approach (Chettah et al., 2022)
• Women in Mass Communication (Creedon & Wackwitz, 2022)
• Newsgames: Experiential Reality, Ludenic News Reading, Conflict of Purposes and Norms (Cengi̇z & Kaya, 2022)
• Deep Journalism and DeepJournal V1.0: A Data-Driven Deep Learning Approach to Discover Parameters for Transportation (Ahmad et al., 2022)
• A View From the Trenches: Interviews With Journalists About Reporting Science News (Anderson & Dudo, 2023)
• Understanding Journalisms: From Information to Entertainment by Persuasion and Promotion (Bernier, 2022)
• Role of educational institutions in promoting medical research and publications in Pakistan (Aslam, 2022)
• Ethics for Journalists (Keeble, 2022)
• “I Felt I Got to Know Everyone”: How News on Stage Combines Theatre and Journalism for a Live Audience (Adams & Cooper, 2022)
• Newsafety: Infrastructures, Practices and Consequences (Westlund et al., 2022)
• The Golden Age of American Journalism (Alent’eva et al., 2022)
• Advancing a Radical Audience Turn in Journalism. Fundamental Dilemmas for Journalism Studies (Swart et al., 2022)
• Mcluhan’s Theories and Convergence of Online and Papers’ Newsrooms (Barceló-Sánchez et al., 2022)
• Scientific communication after the COVID-19 crisis: TikTok publishing strategies on the transmedia board (Neira et al., 2023)

As you can see, these research topics are a lot more focused than the generic topic ideas we presented earlier. So, for you to develop a high-quality research topic, you’ll need to get specific and laser-focused on a specific context with specific variables of interest.  In the video below, we explore some other important things you’ll need to consider when crafting your research topic.

Get 1-On-1 Help

If you’re still unsure about how to find a quality research topic, check out our Research Topic Kickstarter service, which is the perfect starting point for developing a unique, well-justified research topic.

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Digital Commons @ USF > College of Arts and Sciences > Mass Communications > Theses and Dissertations

Mass Communications Theses and Dissertations

Theses/dissertations from 2024 2024.

No Change No Gain: A Comparative Framing Analysis of the NFL’s Inspire Change Campaign , Kia K. Cannon

Comparative Analysis of Abortion Coverage in CNN and Fox News from the Perspective of Agenda Setting Theory , Xinyu Chang

From the Patient’s Perspective: Understanding the Colorectal Cancer Patient Experience Portrayed in Edutainment Television , Allison M. Fisher

Influence of Merck Gardasil 9 Advertisements on Male Vaccination Behavior Through a Health Belief Model Framework , Lauren Kierpa

Lights, Camera, Recruitment: Analyzing DoD-Hollywood Synergy and its Effects on Attitudes and Behaviors Towards the Military , Jose-Andres Leon-Gil

Corporate Social Responsibility and Social Media Influencers: Effectiveness of CSR Brand-Endorsed Messaging on Consumers , Hannah Sarmiento

Theses/Dissertations from 2023 2023

An Experimental Analysis of the Effect of Crisis Response Message Strategies on Consumer Emotions, Perceptual Beliefs and Intended Behavior , Valentina Ahumada

How the Taiwanese podcast Bailingguo News framed the 2019 Hong Kong movement: A framing analysis of the anti-Extradition Law Amendment Bill , Yu-Fei Chiu

Advocating for Diversity, Equity, and Inclusion: A Study of the NHL’s #HockeyIsForEveryone Campaign on Twitter , Jessica Martinez

Theses/Dissertations from 2022 2022

An Analysis of International Soccer Fans’ Knowledge of Qatar, Perceptions of Qatar’s Country Image, and Intention to Support the 2022 FIFA World Cup , Taleb Al-Adbah

Analysis of Prescription Drug Brand Mentions in Music: Prevalence and Consumer Perceptions , Lisa A. Blake

Elements of Instagram Influencer Posts that Drive Follower Engagement , Yishan Li

Communicating Breast Cancer Awareness: Using the Health Belief Model to Develop Mass Communication Themes to Influence Early Detection Behaviors , Srisai Kamakshi Ramya Harika Pucha

The European Super League (ESL): A Political Economy and Media Framing Analysis , Patrick Sidwell

Inaugural Addresses, Framing Theory, and the Impact on American Perceptions of the Presidency , Kalin Meagan Velez

The Use of Social Media by Leaders in Times of Crisis: 2020–21 United States Election Protests , Cagdas Yuksel

Theses/Dissertations from 2021 2021

The Influence of Hate Speech on TikTok on Chinese College Students , Tengyue Chen

Cultivating Courage: Medical Dramas and Portrayals of Patient Self-Advocacy , Alyssa H. Harrell

The Media Reproduction of Racial Violence: A Content Analysis of News Coverage Following the Death of George Floyd Jr. , Keylon Lovett

Credibility of Spokespersons and E-cigarette Prevention Messages: Elaboration Likelihood Model and The Moderating Role of Perceived Risk , Emmanuel Maduneme

An Examination of COVID-19 Health Behaviors and Public Health Messaging Using the Health Belief Model and Organization-Public Relationship Quality , Aaron L. Nichols

The Extended Parallel Processing Model (EPPM) and Risk Perceptions of Twitter messages related to COVID-19 , Muhammad E. Rasul

Framing #MeToo movement in China A Content Analysis of China Women’s News Coverage , Wenminzi Wu

Theses/Dissertations from 2020 2020

Super Bowl Ads and the Donald Trump Culture War , Jessica Barron

A Case Study on Black Twitter’s Reactions to the Framing of Blacks in Dove’s 2017 Facebook Advertisement , Shereena Farrington

The Roles of Emotional Cues and Purchasing Incentives in WeChat Commerce: A Content Analysis , Xuezhu Hao

People with Parkinson’s and Care Partners of PwPs’ Uncertainty Management Through Information Strategies , Amy Haywood

Asian Male Stereotypes: An Investigation of Current Beliefs About Asian Males and Stereotypes Perpetuated by U.S. Modern Cinema , Noelle Knopp

Developing Design Elements for a Parkinson’s Disease Informative Website: A Social Marketing Approach , Emilie R. Madsen

Evaluation of Native Advertisement though Third Person Effect Theory: An Experimental Design , Inga Nafetvaridze

EPPM and Its Effectiveness in Advertisements of Colorectal Cancer Screening among Young Adults , Anh T. Nguyen

The Role of Threat and Efficacy in Anti-Vaping Ads: A Test of the Extended Parallel Process Model , Ryan Noone

An Experimental Investigation into the Impact of Crisis Response Strategies and Relationship Management in the Pharmaceutical Industry , Nikoletta Pappas

Media Fandom: Social Media Use and Collective Identity in China: A Case Study of Z.Tao’s Weibo Fandom , Mier Sha

'Golden Spike': Examining Atlanta United FC Communications During the Launch of the Team , Maria Tsyruleva

The Role of Influencer Endorsement in Consumer Brand Engagement on Sina Weibo , Xiaofan Wei

One News Event, Three Media Frames , Le Xin

Applying the Situational Theory of Publics to Children's Sex Education in China , Baoyi Zeng

Theses/Dissertations from 2019 2019

The Role of Social Media Journalists in TV News:Their Effects on the Profession and Identity of TV Journalism, the Quality of News, and theAudience Engagement , Yousuf Humiad AL Yousufi

Relationship Management Communications by NHL Teams on Twitter , Kelsey M. Baker

2018 China-United States Trade War: Framing Analysis of Online News Coverage in the United States and China as portrayed by the New York Times and the People’s Daily , Jiangling Huang

The Research on the Determinants of Users' Willingness to Pay for Chinese Paid Sports Model Based on Use and Gratification Theory , Jing Li

Online MMORPG Games in China: Player Motivations and the Mediating Role of Flow , Jiaxin Liu

The Hostile Media Effect and Its Potential Consequences: Examining the Influence of Presumed Influence of International Media Coverage , Zhennan Liu

Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand , Michelle N. Nuñez

Objectification of Women in Bollywood Item Numbers , Zahabia Z. Slatewala

A Research on eSports Users’ Motives and Satisfaction in China The Case of League of Legends , Qianyin Sun

An Analysis of the Language and the Relationship of the President of the USA Related Twitter Accounts toward the National Media , Sait Serif Turhan

Theses/Dissertations from 2018 2018

Perception of Kazakhstan in the U.S through the New York Times Coverage , Tursynay Alikhanova

The Influence of Instagram Selfies on Female Millennials’ Appearance Satisfaction , Diliara Bagautdinova

Women’s Body Image in the Media: Fitspiration on Instagram , Brook M. Bryant

Political Talk Shows in Taiwan: First- and Third-Person Effects, Their Attitudinal Antecedents and Consequences , Shou-Chen Hsieh

An Examination of Image Repair Theory and BP’s Response to the Deepwater Horizon Oil Spill , William Anthony Korte Jr.

An Analysis of Organ Donation Presentations on Weibo , Shengfei Li

Gender Sexualization in Digital Games: Exploring Female Character Changes in Tomb Raider , Jingjing Liu

Shithole Countries: An Analysis of News Coverage in the U.S. , Murewa O. Olubela

Self-esteem, motivation, and self-enhancement presentation on WeChat , Xiao Qiu

The Portrayal of Women in the Oldest Russian Women’s Magazine “Rabotnitsa” From 1970-2017 , Anastasiia Utiuzh

Cultural Adaptation and Maintenance: Chinese International Students' Use of Facebook and WeChat , Mengni Wang

The Understanding of Absolute Right to Freedom of Expression in the Case of Hate Speech , Qinqin Wang

Body Image, Self-Esteem and Eating Disturbance among Chinese Women: Testing the Tripartite Influence model , Weiwei Wang

I’m Your Fan – Engaging in Celebrity’s Social Media Page with the Mediation of Parasocial Interaction and Parasocial Relationship , Jiahui Zhuang

Theses/Dissertations from 2017 2017

Household Food Waste Prevention in Malaysia: An Issue Processes Model Perspective , Syahirah Abd Razak

Countering the Questionable Actions of the CPD and FEC , Brian C. Cole

“You Know Who I Am, Don’t You? I’m the One They’re Writing About in the Newspapers and on TV” , Casey Killen Crane

To Tell the Truth: The Credibility of Cable News Networks In an Era of Increasingly Partisan Political News Coverage , Christopher Jadick

Political Media Bias in the United States: Immigration and the Trump Administration , Bryce Josepher

Social Media Use and Political Participation in China: The Mediating Role of Political Efficacy , Bingyang Liu

Framing Genetically-modified Foods Communication in China: A Content Analysis of News Coverage of People’s Daily and Southern Metropolis , Linqi Lu

Conceptualizing Social Wealth in the Digital Age: A Mixed Methods Approach , Kristina Oliva

The Road to the White House: A Correlational Analysis of Twitter Sentiment and National Polls in the 2016 Election Cycle , Melissa G. Pelletier

Using Green Messages to Cue Recycling Tendencies , Danielle Quichocho

Traversing Privacy Issues on Social Networking Sites Among Kuwaiti Females , Shahad Shihab

Chinese National Identity and Media Framing , Yufeng Tian

Smog Pollution in China: News Framing and Issue-Attention Cycle per the , Yingying Zhang

Theses/Dissertations from 2016 2016

Corporate Social Responsibility Communication: Beliefs in Motives, First- and Third-Person Effects and Behavioral Consequences , Nianyuan Cheng

Crimean Referendum: Annexation VS Reunification. Framing Analysis of Online News Coverage in Russia and the U.S. , Anna Dedova

Investigating the Determinants of Recycling Behavior in Youth by Using Theory of Planned Behavior. , Tejaswini Gadiraju

Media Perceptions on Sexual Assault on College Campuses , Maggie M. Hall

The Impact of Emojis and Emoticons on Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, and Purchase Intent. , Jayme Hill Hill

Media Multitasking and Memory: The Role of Message Modalities , Le Nguyen

Cultivating Philanthropy in Community Colleges: A Dual-Model Approach , Rachel Faith Pleasant

Avatar Self-Identification, Self-Esteem, and Perceived Social Capital in the Real World: A Study of World of Warcraft Players and their Avatars , Melissa Watts

The Effects of Mission Statement Design on Behavioral Intention , Jonathan David West

Impact of a Brand Crisis on Nation Branding: An Analysis of Tweets about VW’s Emissions Crisis , Kara Julie Whytas

Theses/Dissertations from 2015 2015

Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes , Bo Breuklander

Crisis Communication and Celebrity Scandal: An Experiment on Response Strategies , Leah Champion

Speaking Their Language: Textisms in Today's Communication , Adam Lloyd Drum

Direct-to-Consumer Messaging: A Phenomenological Examination of DTC Best Practices , Nicholas Dominick Fancera

Examining Endorsement and Viewership Effects on the Source Credibility of YouTubers , Stephanie Fred

The Cultivation of Eating Disorders through Instagram , Kendall O'Brien

Online Game Advertising and Chinese College Students: Attitudes, First- and Third-Person Effects , Yan Tang

On the Convergence of Cinema and Theme Parks: Developing a Predictable Model for Creative Design , Ryan Luke Terry

I Threw My Pie for You: Engagement and Loyalty on TV Show Facebook Pages , Tracy M. Wisneski

First- and Third-Person Effects of Alcohol Advertising on Chinese College Students , Dong Xue

Framing Occupy Central: A Content Analysis of Hong Kong, American and British Newspaper Coverage , Mengjiao Yu

Theses/Dissertations from 2014 2014

Climate Change, Situational Theory of Problem Solving, and Issue Framing Effects , Michael Eddie Burch

British Cultural Narrative in Winston Churchill's Political Communication , Andres L. Faza

Communication Behavior Study of Support in the Arts Using the Situational Theory of Publics and the Theory of Reasoned Action , Ashleigh Gallant

A Comparison Study on Violent Video Games: Explained by the Gamers Themselves , Christopher John Kneifer

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Thesis Proposals

All students should give serious consideration to electing to write a thesis. A thesis involves original research and is a proven method for developing specialized knowledge and skills that can enhance an individual’s expertise within a substantive area of study. A thesis is recommended for students who intend to continue study toward the PhD degree or plan research-related employment. If the thesis option is elected, the student must write the thesis and pass an oral examination on a report of research initiated by the student under the guidance of the major professor. A faculty committee, chaired by the major professor, will evaluate the written report and conduct an oral examination of the candidate.

Thesis Proposal Outline

This sample outline may not be appropriate for some studies. You should decide, in consultation with your major professor, whether to follow the sample outline below or modify it to suit the needs of your particular study. Proposals from former students are available on the department website and can be reviewed to assist you in developing your proposal.

• General background of the subject area
• Specific background for the topic of investigation
• Review of the literature
• Definitions of all key terms
• The hypotheses or questions to be addressed
• Identify and justify the choice of general approach and specific research method
• Subjects (if applicable; describe them and your rationale for their selection)
• Limitations
• Outline of Projected Results
• Potential Conclusions and Implications
• “Working” Bibliography of Sources & Materials

Sample Thesis Proposals

•   Sample 1
•   Sample 2
•   Sample 3

Mass Communication Research: An Introduction

Journal title, journal issn, volume title, description, collections.

Preparing a proposal

Although your proposal will be assessed by subject specialists, please bear in mind that non-specialists are also involved in the admissions process and that decisions about studentship awards are likely to be taken by academics from different disciplinary backgrounds.

You should ensure, therefore, that the aims, structure and outline content of the proposed research are comprehensible to a broad academic audience.

Proposals should up to 5000 words long (at least 5 -7 double-spaced pages). You will be expected to situate your research within relevant scholarly literatures and to provide a full reference list. In particular, the proposal should include:

1. A statement of aims

These should outline the purposes of the research with reference to the general field and/or problematic you wish to examine.

2. The contribution

The contribution that the research intends to make to existing knowledge.

3. Rationale which demonstrates why the contribution is valuable

A rationale for the research which demonstrates why the intended contribution is interesting or valuable – if similar research has been done, why is a new approach necessary; if your research fills a gap in the literature, why should it be filled?

4. Discussion of the theoretical approach and/or the conceptual framework or analysis

You should indicate here what the primary structure of the research will be and what issues/concepts/ideas/policies or events will be discussed or analysed within it. If you intend to work to a hypothesis, you should state what this is.

5. Reflection on methodology

A reflection on methodology which shows how the assumptions of the research will be addressed in the analysis and why they are appropriate to it.

6. Discussion of the sources

A discussion of the sources – eg. interviews/published or unpublished data/archival or policy documents. If you intend to conduct field work you should give details. In all cases you should be as specific as you can and assess the possibility of access to relevant sources.

7. Research methods

A discussion of the research methods you will use to analyse your sources – eg. sampling, survey or interview design, data collection, discourse analysis.

8. Indication of study skills

An indication of your study skills: necessary language competence, familiarity with interview techniques/data processing etc.  

9. Chapter plan

A provisional chapter plan which shows how you intend to develop the argument of the thesis.

10. Research plan

A provisional research plan which indicates how you intend to schedule necessary research methods training/field or archival work/data design or collection.

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178 Communication Research Topics For Your Paper

Imagine what the world would be without communication! How would we get along? I guess there would be no sense in existing after all. That is just a tiny snippet of how important communication is in everyday life. Exchanging information is a key component of coexistence as it creates order and a sense of satisfaction in the end.

However, communication as a discipline cuts across all other niches in the academic world. Students from an Engineering course would also take up communication as a unit of study. Students delve into the transmission, representation, reception, and decoding of information communicated to a greater extent.

Situations When You May Need To Write A Communication Paper

Various scenarios call for a communication paper either as an assignment or a research project in college. The communication papers needed for every situation vary in format and outline. Here are some of the cases when communication papers are necessary:

When writing a resume or cover letter In presentations and reports Internal or external communication in a company Writing a thesis statement

When writing communication papers in these different scenarios, students can develop the following aspects:

Understand the various communication phenomena Ability to direct communication messages towards accomplishing individual and organizational goals Understand various types of communication such as rhetoric, interpersonal or organizational

Such an assignment is peculiar because it deals with students’ communication processes. Therefore, the student can easily relate a communication assignment to the real-world environment.

You will have to conduct extensive digging before writing your paper like any other research project. In writing a communication research paper, you will benefit from the importance of communication in general, such as building better relationships and finding the right solutions to various problems.

It takes a lot of time to create a high-quality writing, so you have all the right to ask dissertation writers for hire to help.

Guidelines On Structure And Step By Step Tips On Writing

To have an award-winning communication paper, you need to understand that structure is always at the heart of it all. A great communication paper follows the structure below:

Solid intro : Begin by presenting a captivating introduction by highlighting the facts, questions, or problems that you will explore in the body. The reader should find more than a million reasons to proceed with your essay by reading the first two lines. A strong thesis statement is also necessary for the introduction. An insightful literature review : It shows the theoretical basis of your research project, thus giving it validity. An in-depth literature review will give room for exploration and further research. Main body : This is where we expect to find all your findings, methodological steps, concepts, analyses, and the outcome. Discussion and conclusion : Depending on your professor’s instructions, you can divide this into two parts or put it as one. In either case, this section will consist of the strengths and weaknesses of your research and any future development or improvements. You could also compare the results found in your research with what other authors have discovered.

Provided you have all your facts at hand, a communication research paper will be the easiest you will ever handle in college. Nonetheless, you can order a custom paper from various online writing experts.

If you want to make an impression with your communication research paper, here are some tips to consider:

Select a thought-provoking and captivating research topic Have a working outline with all the arguments and examples/evidence in place Ensure that you exhaust reading all the possible research materials on your topic Such papers are always in the first person except in unique cases

You can review some of the samples on our essay writer to familiarize yourself with the structure and outline of a communication research paper.

Let’s now explore 178 of the hottest communication research topics to ace your project:

Top Interpersonal Communication Research Topics

• Evaluate the different relational patterns of interaction theory
• How to achieve coordinated management of meaning
• Discuss the fundamentals of pedagogical communication
• How does technology relate to interpersonal communication?
• Key constructs of openness and closeness
• Establishing identities in the identity management theory
• Evaluate the contribution of interpersonal communication scholars
• How mental representations influence how people interpret information
• Conceptualizing the process of social interaction
• Discuss the various behavioral interaction patterns among siblings
• Why do individuals modify their communicative behavior?
• Describe why new environments present a challenge for most people to communicate effectively
• The role of eye contact and gestures in interpersonal communication
• Varying effects of nonverbal and verbal acts of interpersonal communication
• Effects of different cultures on interpersonal communication strategies

World-Class Communication Research Topics For College Students

• Understanding the historical research methods in communication
• Discuss the relationship between technology, media, and culture
• Evaluate the various revolutions in human communication
• Discuss the developments made in the invention of human speech and language
• The role of image-making, cinema, and media entertainment in communication
• How to overcome communication barriers among students
• Steps in encouraging participation in meetings
• How employees contribute to the information flow in organizations
• How to evaluate a report based on its findings
• Sources of error during nonverbal communication
• How the media can match the channels of communication to their audience
• Ensuring audience attention during a presentation
• The impact of graphics in communication strategies
• How to interpret non-verbal signals
• Developing communication methods that match a given purpose

Possible Topics For Communication Research

• How to develop realistic communication strategies
• Discuss the economics of finance in communication processes
• How exposure to radio and TV impacts communication
• How to manage controversial issues in communication
• Why speaking with confidence is still difficult for many people
• The effectiveness of communicating with words and body language
• Why defining your purpose is key in any communication process
• Why explanatory communication is more difficult than informative communication
• The place of communication in long-distance relationships
• Communication strategies that influence people
• How to use communication effectively for conflict resolution
• Developing your self-esteem for effective communication
• Effects of redundancy in communication processes
• The place of responsibility in developing communication messages
• How to acquire effective communication skills in college

Latest Communication Topic For Research

• The role of persuasive dialogue in negotiations
• Why everyone must learn proper expression strategies
• Effects of emoji and other characters in enhancing textual conversations
• The role of propaganda in shaping communication tones
• Evaluate the unique political language used in America versus Africa
• The continuing impact of the internet on interpersonal communication
• How images are enhancing communication
• Discuss the effects of gender victimization on communication
• Evaluate the development of modern digital communication
• How to effectively communicate during a war or crisis
• How hacking is transforming communication of encrypted messages
• Effects of stereotyping in developing communication messages
• Is virtual reality ruining effective communication?
• Evaluate language as a barrier in communicating messages
• The role of empathy in communicating to victims of a disaster

Top-Notch Communication Research Paper Topics

• The role of diplomacy in fostering better relations among countries
• Why aided communication may not achieve the intended purpose
• Effects of using a translator in the communication of critical messages
• Evaluate the development of audio-visual devices for communication
• The dangers of failing to notice barriers to communication
• How stigma and prejudice impact effective communication
• Discuss the impact of having a common language in a country
• How social classes affect communication messages
• Factors that hinder communication between fighting political sides
• How to develop strong communication skills in a marketplace
• Why opinions may prevent one from seeing the true picture
• Discuss the role of fantasy and exaggeration in communication
• Differences between oral and verbal messages in conveying information
• The role of attitude and mood in enhancing effective message delivery
• How the media sets the communication pattern of a given society

Highly Rated Mass Communication Research Topics

• Discuss the essence of social media among PR practitioners
• The role of mass media in rebranding a nation
• Challenges to media freedom and their impact on proper communication
• Discuss the effects of news commercialization and their credibility
• How TV advertisements impact children and their development
• Compare and contrast between animation and real-people adverts in mass media
• How the internet affects professionalization in news media
• How mass media messages contribute to the development of religion in Africa
• Evaluate the radio listenership patterns between men and women
• How does mass media contribute to an emerging democracy
• Discuss how the media enlightens the public on issues of concern
• The role of mass media in communicating development messages
• Why mass media is critical before, during, and after elections
• Assess the influence of community radio in remote areas
• How mass media contributes to national integration

Good Communication Research Topics

• What determines consumer preference patterns in the 21 st century?
• Effective communication strategies for creating awareness against drug abuse
• Prospects and challenges of local dialects in communication
• Evaluate the influence of television on public opinion
• Discuss the growing cyberactivism in the digital age
• How social media is contributing to misleading information
• Challenges facing teachers when communicating to pre-school students
• Discuss the impact of information overload on the credibility of information
• Evaluate communication patterns among the youth in the US
• Assess the effects of the Russia-Ukraine conflict on communication patterns
• How public perception influences communication strategies
• Explain how mothers learn to communicate with and understand their babies at such a tender age
• The role of music in shaping communication models
• How to overcome the challenge of top-down communication in companies
• Management of information on online media for effective use

Business Communication Research Paper Topics

• Discuss the increasing role of influencers on brand marketing
• Why company blogs are essential in attracting new clients
• Evaluate the differences between face to face and virtual business meetings
• The growing popularity of social media in business marketing
• Why every company should have a partner relations department
• Dealing with complaints in a relaxed and useful manner
• Why online project management is the future of business
• Discuss why it is necessary to have company retreats
• Explore the role of digital document sharing in speeding up business communication
• Effects of relying on online communication at the expense of physical meetings
• The role of effective business management in the performance of an organization
• How staff motivation improve the overall working environment
• Discuss the place of corporate social responsibility in a company
• Effective ways of handling crisis in a large company
• Explain why trust is important in any business partnerships

Intercultural Communication Research Topics

• Discuss how Muslims interact with Christians at a social level
• Evaluate the reception of instructions from a man to a woman
• How Americans interact with Africans at the basic level
• Discuss how an American Democrat would associate with a Chinese politician
• Discuss the impact of marginalization in developing communication messages
• How migration and immigration affect communication patterns
• Effects of social stereotyping in communication
• How do Western communication models differ from those of Africa?
• Impact of discriminatory communication messages
• How to organize an effective intergroup come-together
• How the media represents various groups in its communication
• Effects of the growing intercultural norms
• The role of language attitudes in inhibiting effective communication
• Evaluate how ethnographic perspectives affect communication messages
• Why it is difficult to solve intercultural conflicts

Additional Interpersonal Communication Topics For Research Paper

• The role of interpersonal communication in team member satisfaction
• How collaboration and teamwork enhances business success
• Discuss how interpersonal communication enhances problem-solving skills
• The role of trust in interpersonal communication
• Effects of confusion, negativity, and conflicts on interpersonal communication
• How to deal with workplace miscommunication effectively
• The role of personalizing information
• How to improve internal communication channels in a company
• Discuss the role of interests in communication patterns
• Challenges when implementing modern communication solutions
• Evaluate how jargon and inattention make internal communication difficult
• The role of feedback in interpreting messages correctly
• Discuss the influence of environmental factors in communication
• Why miscommunication may result in a disconnect among a group of people
• Discuss the role of skills and knowledge in effective communication among leaders

Interesting Communication Research Topics

• How can effective interpersonal communication be a catalyst for action
• Why a focused and intentional approach is necessary for effective communication
• Discuss why online dating is not successful in most cases
• Evaluate the role of non-verbal communication and customer satisfaction
• Why is it important to have a list of communication networks?
• Effects of lack of personal contact when it comes to communication
• Discuss the various forms of human interactions and their influence on communication
• The role of clear communication during an organizational change process
• Why online communication is not as effective as physical meetings
• Evaluate the roles and issues involved in a nurse-patient communication
• The role of TV shows in determining how people relate to each other in the society
• Effects of the digital divide in communication paradigms
• The relationship between quality leadership and effective communication
• Why is email still not yet an effective communication medium?
• Effects of integrating marketing communication

General Communication Studies Research Topics

• Discuss the differences in body language between male and female
• The role of communication in familiarizing with someone
• How online gaming communication affects one’s interpersonal communication
• Why a leader without proper communication skills may not succeed
• The role of communication in achieving an organization’s vision
• How mobile phone conversations are turning around interpersonal communication
• Discuss the role of different personality types in communication
• Is there a difference between language and communication?
• Discuss how communication in the military is different from that in a normal setting
• Compare and contrast between written and spoken forms of communication
• Why family communication is critical for a peaceful coexistence
• Shortcomings to understanding foreign languages
• Discuss the effectiveness of web-based communication

Professional Help On Research Paper Writing

If you are still unsure which writing idea to use for your project, your expert paper writing help might be what you need. Our service has a team of select paper writers who can crush any task in a snap. You can pay for dissertation today or request a writer to help you with your incomplete task.

Let us help you brainstorm great ideas that will turn your project into a world-class paper!

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Home of Mass Communication Project Topics in Nigeria

No.1 Mass Communication Research Topics and Materials

480+ Mass Communication Project Topics for Success

Explore a comprehensive collection of mass communication project topics and materials  designed to inspire and guide final year students. Our blog offers a wide range of research project topics in mass communication tailored to meet diverse academic interests and aspirations. Whether you’re searching for a research topic for mass communication or seeking free mass communication project topics, we have you covered.

Dive into our curated list of mass communication project topics with case study examples to enhance your understanding and analysis. for those preparing presentations, we also provide engaging mass communication seminar topics that capture current trends and issues in the field., each project topic for mass communication students is selected to align with the latest industry developments and academic standards, ensuring a meaningful and impactful research experience. whether you’re interested in advertising, public relations, broadcasting , or digital media , our collection includes simple project topics for mass communication that offer clarity and direction., our platform is dedicated to supporting your academic journey, helping you choose the right mass communication project that excites and challenges you. visit our project page to discover innovative topics that will set your research apart and contribute to your success in the field of mass communication., this is the list of our irresistible mass communication project topics for nd , hnd , bsc , pgd and msc students..

If you didn’t see any of our topic that caught your attention, you can explore further.

You may like to visit mass communication topics category

In conclusion, the exploration of mass communication project topics provides a comprehensive understanding of the dynamic and ever-evolving landscape of communication in the contemporary world. As we delve into the diverse facets of mass communication, it becomes evident that the field is not only vast but also crucial for shaping societies, disseminating information, and fostering a globalized exchange of ideas.

One prominent theme that emerges from these project topics is the transformative impact of digital technologies on mass communication. The advent of the internet and social media has revolutionized how information is produced, consumed, and shared. Projects addressing the role of social media in shaping public opinion , the spread of fake news, and the influence of digital platforms on political discourse shed light on the challenges and opportunities presented by the digital age .

Another noteworthy aspect is the intersectionality of mass communication with various other fields such as psychology, sociology, and cultural studies. Projects that explore the psychological impact of media on individuals, the portrayal of gender and diversity in the media, and the cultural implications of globalized communication highlight the interconnected nature of mass communication with broader societal issues.

Ethical considerations also emerge as a recurrent theme in many project topics. The power wielded by media organizations and the ethical responsibilities associated with journalism, advertising, and public relations are subjects that demand critical examination. Projects that delve into media ethics, the responsibility of media in shaping public opinion, and the challenges of maintaining journalistic integrity in the digital era contribute to the ongoing discourse on ethical practices in mass communication.

Furthermore, the global perspective offered by several project topics underscores the interconnectedness of the world through mass communication channels. Cross-cultural communication , the impact of global media conglomerates on local cultures, and the role of international communication in shaping diplomatic relations are subjects that illuminate the complexities of a world where information knows no geographical boundaries.

As we reflect on the breadth of mass communication project topics, it is evident that the field is not only a subject of academic inquiry but also a reflection of the broader societal changes that define our era. The projects serve as a mirror to the challenges and opportunities presented by the rapidly evolving media landscape, prompting us to question, analyze, and adapt to the transformative forces at play.

In conclusion, the study of mass communication through these diverse project topics offers a multidimensional perspective on how information flows, influences, and shapes our world. It encourages us to critically engage with the evolving nature of communication, fostering a deeper understanding of its impact on individuals, societies, and the global community. As we navigate the intricate web of mass communication, these projects stand as valuable contributions to the ongoing dialogue that seeks to unravel the complexities of our media-driven world.

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Content Search

Request for proposal for a communication consultant.

• Aga Khan Foundation

Introduction

The Aga Khan Foundation (AKF), an AKDN agency, is a private, not-for-profit, non-denominational, international development agency established in 1967 by His Highness the Aga Khan. We bring together human, financial and technical resources to address some of the challenges faced by the poorest and most marginalized communities in the world. With an emphasis on women and girls, we invest in human potential, expanding opportunities and improving quality of life. In East Africa, AKF works with partners to improve the quality of life by promoting and developing innovative solutions to challenges of development in Kenya, Tanzania, and Uganda. Reflecting the complex and multi-faceted nature of development, AKF programmes in the region encompasses Education, Health and Nutrition, Early Childhood Development, Agriculture and Food Security, Climate Resilience, Economic Inclusion and Civil Society.

In partnership with AKU-IED, an agency of AKDN, AKF is implementing the Foundations for Learning (F4L) Project in Kenya, Uganda and Tanzania that aims to respond to challenges in the education sector identified in various government publications (BEST 2020, ESDP, INSET Framework, National Strategy for Gender Development, Tanzania Vision 2025, Sustainable Development Goals). By addressing these challenges, F4L equips a new generation of learners, teachers, school leaders, families, communities, CSOs, and government leaders with the knowledge, skills, attitudes, and values to lead more gender responsive and pluralist quality education systems that advance equitable, quality learning outcomes for all.

Background to the Assignment

AKF and AKU-IED recognize inequality in education as a persistent challenge to education in East Africa because of the combination of historical, cultural, economic, and structural factors. For instance, c ultural and traditional norms that are d eeply ingrained beliefs dictate gender roles in society leading to disparities in access to educational opportunities. Poverty and economic constraints can force families to prioritize education for boys over girls. The limited number of female teachers and role models in educational institutions can contribute to gender stereotypes and discourage girls from pursuing education while gender-based violence, including sexual harassment and assault at home, in schools and in the community, may discourage girls from attending school. Where policies promoting gender equality in education exist, effective implementation and enforcement is weak because of inadequate resources and the lack of political will hinders the execution of initiatives aimed at achieving gender equality. Finally, in rural areas such as coastal Kenya, west Nile and southern Tanzania where Foundations for Learning (F4L) Project has integrative interventions to promote gender equality, the lack of proper infrastructure for education exacerbates the challenges mentioned.

It is against this background that AKF, East Africa seeks the support of a Communication Consultant to develop products showcasing the gender equality and inclusion outcomes of the AKU-IED F4L project in Kenya, Uganda and Tanzania.

Overall objective and scope of work

Overall objective

The overall objective of this consultancy is to develop country-specific infographics and short videos on gender equality and inclusion for AKF and AKU-IED in Kenya, Uganda and Tanzania.

Scope of the assignment

The successful Communication Consultant will be required to carry out the following activities/tasks:

• Conduct visits and interviews in the F4L project sites to document primary school teacher / college tutor / headteachers stories on Gender Equality and Inclusion in Practice: The Successes and Lessons.
• Produce 6 short videos (2 per country) and 3 infographics (1 per country).
• Present the draft products (infographics and short videos) for feedback to the supervising and oversight team.
• Incorporate feedback and finalize the communication products.

Key Deliverables / Expected Outputs

The following are the expected deliverables during the consultation period:

Inception report, outlining the consultant’s understanding of these Terms of Reference including a proposed methodology, tools to be used, work plan and budget.

Production plan, scripts and list of interviewees

Draft products for review.

Final Products – infographics and short videos.

Raw files of infographics and footage from the videography

The task will take a minimum cumulative 60 days to complete.

Supervision and oversight

The Consultant will work closely with the AKF and AKU-IED Communications Focal Persons, Gender Coordinators and AKU-IED F4L Project Lead.

The budget includes the consultant’s day rates plus all incidental costs including but not limited to transport, accommodation, subsistence, stationery as well as related taxes and license fees.

Skills and Experience

• Master’s degree in communications or relevant discipline or the equivalent experience with at least 10 years’ relevant professional experience in a similar function within international development context.
• Demonstrable conceptual clarity on gender equality and inclusion.
• Regional experience an asset.
• Experience in editing videos and photos for humanitarian settings.
• Production team with bilingual skills ( English/Kiswahili ) is preferred.
• Work with Media Agencies, International Organizations, NGOs an asset.
• Availability and willingness to travel to different villages in selected locations within the East African region.
• Graphic design experience with NGOs proficient in producing communication pieces for humanitarian work.

Ethical Standards and Safeguarding:

The Communications Consultant must conscientiously abide by AKF’s Safeguarding Manual, and all members of the Consultant team must sign AKF’s Safeguarding Statement of Commitment upon contracting.

Requirements

Interested applicants will be required to:

• Develop a technical proposal ( not more than five pages ) outlining understanding of the TOR and demonstrating how you intend to deliver this assignment
• Links to sample work undertaken of a similar nature.
• CV of all key proposed team members ( max. 2 pages per CV )
• Budget, inclusive of all costs.
• Include three references from similar assignments previously undertaken
• Please note that AKF East Africa is not exempted from tax.
• Please note that With Holding Tax rates are applicable as per the Income Tax Act of Kenya unless a valid WHT exemption certificate is provided.

Any queries and clarity regarding this consultancy can be directed to: [email protected]

How to apply

Interested applicants should share all required documents by email to [email protected] with the subject line: “Communications Consultant’’ Proposals should be received not later than midnight of the 10th September 2024.

AKF is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence

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