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• Resume and Cover Letter
• Do Hiring Managers Actually...

Do Hiring Managers Actually Read Cover Letters?

5 min read · Updated on March 10, 2022

Even if a hiring manager doesn't read your cover letter, writing one will still help you stand out from other candidates.

Congrats — you've found a job that looks like a fit, and you've taken the time to craft a specialized resume for the role. But do you really have to spend more time writing a cover letter as well? Do recruiters even read cover letters anymore?

The short answers are “yes” and “sometimes.” However, it's the “sometimes” that can keep your interview chances alive, all other things being equal.

As a start, it's good to know some specific situations where you must write a cover letter.

When are cover letters necessary?

There are four very specific situations that will always require a cover letter.

You're applying directly to a specific person in the company, not through the general application system.

Someone has referred you for the position that you can mention in your cover letter.

It's requested in the job application.

The employer's hiring manager or recruiter specifically asks for it.

These all make sense, but what if none of those apply to your particular job application process?

Write a cover letter anyway.

Remember your mother telling you to always have an extra of whatever you need because it's better to have it and not need it than need it and not have it? That's a broad rule of thumb for cover letters; it's always better to submit one that might not be read versus a recruiter or hiring manager looking for one that's not there.

You can also find incentive for writing a cover letter once you understand the specific ways it helps you stand out as a candidate.

How does a cover letter help you get hired?

It's a tie-breaker.

Full disclosure: In my work as a recruiter, I barely glanced at cover letters — unless I had two equally qualified candidates and needed a deciding factor, or I was interested in a candidate, but their resume didn't tell me enough of what I wanted to know.

It shows you're serious about the job

Preparing a cover letter when one isn't formally required shows that you're willing to take the extra time and energy to show just how much you want the job.

Two recent studies by CareerBuilder also confirm that a cover letter never fails to impress. About 53 percent of employers feel a resume alone is not enough to get noticed, while 49 percent of HR managers said that including a cover letter is the second-best way to call attention to your resume, behind customizing that resume for the job.

The data also showed that cover letters made a strong impression whether the job was full-time, part-time, or an internship.

It can explain employment gaps and career changes

Sticking to a two-page resume means you can't clarify or explain that gap in your employment or why you went into a new career; this is the role of the cover letter. 

Instead of a hiring manager tossing your resume due to that employment gap, they can refer to the cover letter to better understand the circumstances surrounding it.

It has a big impact at small companies

Smaller companies often hire fewer people at a time, so their hiring managers will likely take the time to look for and read a cover letter to better understand each candidate.

It shows some of your personality

A cover letter can also help a recruiter or hiring manager see a bit of your personality to assess how you would fit with their company culture, so make sure you show off your personality in a way that is effective and professional .

Does anyone actually read cover letters?

As mentioned above, the best answer is “sometimes” — and it also can depend on who you ask.

TopResume's expert Amanda Augustine shares a good example of this:

“According to the 2016 Recruiter Nation Report by recruitment software provider Jobvite , 74 percent of recruiters do not consider cover letters important in their decision to hire an applicant. However, a poll from recruitment firm Robert Half found that 90 percent of executives consider cover letters to be invaluable when assessing candidates.”

The paradox is that even though they might not always read cover letters, most hiring managers always want them. 

The benefit for you is that whether it's read or not a cover letter always makes a good impression . Also, if the hiring manager for your job is someone who actually will read a cover letter, you want it to be there — your future career is too important to leave to chance.

What's in a good cover letter? 

Writing an effective cover letter is a topic in itself, but this is the basic information to include:

Introduce yourself and how you learned about the job.

Show how you would add value to the company.

Offer a solution for a pressing issue at the company.

Provide your contact information and availability for an interview.

Cover letters take time and energy to create, which makes it tempting to just not write them at all, but don't give in.

Whether you're applying online or through an email, the simple act of including a cover letter is impressive enough for employers to take notice. Even if no one reads it, a cover letter is worth the effort if it helps you score the job. 

Not feeling confident in your job search right now? It's tough out there — but we can help with a free resume review . 

Recommended Reading:

9 Cliches to Cut From Your Cover Letter Right Now

5 Things to Say in Your Cover Letter If You Want to Get the Job

How Do I Write a Great Cover Letter?

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From Bland to Beautiful: How We Made This Professional's Resume Shine

7 Signs Your Resume is Making You Look Old

See how your resume stacks up.

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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What Is a Cover Letter? Definition, Purpose, and Types

In the tough world of job searching, the materials you submit are your first chance to impress potential employers.

Resumes give a brief look at your skills, but cover letters let you show off your personality , explain your experiences in detail, and prove why you’re the best fit for the job.

Even though cover letters are super important, a lot of job seekers find it hard to grasp what a cover letter really is, why it matters, and how to write one well.

I will take you through everything about cover letters, including what they are, their purpose, and the different types you might encounter.

We’ll also share tips on how to create an engaging cover letter, steer clear of common mistakes, and tailor your writing for various industries and today’s job application trends.

Whether you’re a new graduate stepping into the job market or an experienced worker wanting to switch careers, getting good at writing cover letters can really help you land the job you’ve always wanted.

What is a Cover Letter? 

A cover letter is a formal document that goes along with your resume when you apply for a job.

It introduces your application, giving more context to your resume and letting you highlight the qualifications, skills, and experiences that are most important for the job you want.

Usually just one page long, a cover letter is like a written sales pitch that tries to grab the attention of hiring managers and persuade them to look at your resume and invite you for an interview .

It’s your chance to make a great first impression, show off your writing skills , and express your excitement for the job and the company.

A cover letter is different from a resume because it lets you write in a more storytelling way instead of just using bullet points.

It gives you the chance to share your professional journey, showcase your accomplishments, and explain why you want the job.

You can also highlight how your unique skills and experiences make you a great match for the position and the company.

The Purpose of a Cover Letter

The main goal of a cover letter is to support your resume and improve your job application. Here are the important things a good cover letter should do:

Introduce Yourself:

A cover letter helps you present yourself to the employer in a more personal and interesting way than a resume can. It’s your opportunity to make a great first impression and set the mood for your application.

Express Interest:

In your cover letter, you can show your real interest in the job and the company. This tells the employer that you’re not just applying randomly but are genuinely excited about their opportunity.

Highlight Relevant Qualifications:

While your resume lists all your qualifications, a cover letter lets you pick out the most important skills and experiences for the job and explain how they make you a strong candidate.

Address Potential Concerns:

If there are gaps in your work history, a change in your career, or anything else that might raise questions , a cover letter gives you the chance to address these issues directly.

Show Your Research:

When you include specific information about the company or the job in your cover letter, it proves that you’ve researched and are truly interested in the position.

Highlight Your Communication Skills:

A cover letter that is well-written showcases your ability to communicate in writing, which is an important skill for almost any job.

Explain Your Situation:

If you’re moving to a new area, coming back to work after some time off, or changing careers, a cover letter gives you the chance to share your story and reasons for applying.

Differentiate Yourself:

In a pile of resumes, a strong cover letter can help you stand out from other applicants who may have similar qualifications.

Encourage Action:

A cover letter usually ends with a prompt for the employer to look at your resume, reach out for an interview , or take the next step in the hiring process.

Types of Cover Letters

All cover letters aim to support your job application, but there are different types for various situations:

Application Cover Letter:

This is the most common type, written in response to a specific job opening, highlighting how your skills and experiences fit the job.

Prospecting Cover Letter:

This letter is sent to companies you want to work for, even if they don’t have job openings. It shows your interest in the company and asks about possible job opportunities.

Networking Cover Letter:

This type is used when you’re contacting your professional connections for job leads or advice. It’s more casual and focuses on your relationship with the person you’re writing to.

Value Proposition Letter:

This approach is more direct, where you identify a specific problem the company has and suggest how you could help solve it.

Career Change Cover Letter:

This letter is used when you want to switch to a different job or industry. It highlights the skills you have that can be useful in the new role and shares why you want to make this change.

Relocation Cover Letter:

If you’re planning to move to a different city or even a new country, this letter talks about your plans to relocate and shows how dedicated you are to making the move.

Referral Cover Letter:

When someone recommends you for a job, this letter starts by mentioning that referral and explains how you know the person who referred you.

Short Email Cover Letter:

Nowadays, many cover letters are included in the email itself. These letters are usually shorter but still cover the important points you want to make.

Knowing about these different types of cover letters helps you customize your application to fit your situation and make a stronger impression when applying for jobs.

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Important Parts of a Great Cover Letter

A great cover letter usually has these important parts:

Write down your contact details, the date, and the employer’s contact details.

Salutation:

Try to address the letter to a specific person. If you can’t find a name, use a general greeting like “Dear Hiring Manager.”

Opening Paragraph:

Kick off with a strong sentence that grabs attention and clearly mentions the job you’re applying for.

Body Paragraphs:

Use 1-2 paragraphs to showcase your relevant skills and explain why you want the job and like the company.

Closing Paragraph:

Reiterate your interest, thank the reader for their time, and suggest a follow-up.

Formal Closing:

Finish with a professional sign-off like “Sincerely” or “Best regards,” followed by your name.

Steps to Create an Engaging Cover Letter

Creating an engaging cover letter involves a few steps:

Learn About the Company and Job:

Before you start writing, do some research on the company and the job. This will help you customize your letter.

Make It Personal:

If you can, address the letter to a specific person. Try to avoid using general greetings like “To Whom It May Concern.”

Start with Impact:

Open with a strong statement that catches attention and clearly states your goal.

Emphasize Relevant Accomplishments:

Focus on your most important skills and experiences, using specific examples to show what you can do.

Show Excitement:

Make sure to express your real interest in the job and the company. Share what makes you thrilled about this specific opportunity.

Highlight Cultural Fit:

Prove that you understand and connect with the company’s values and culture.

Try to keep it to one page, using simple and clear language .

Check Your Work:

Make sure there are no spelling, grammar , or formatting mistakes.

Keep a Professional Tone:

Stay professional while also letting your personality shine through.

Finish with a Call to Action:

Wrap up by showing your interest in an interview and mention how you plan to follow up.

Common Cover Letter Mistakes to Avoid

Even people who really want a job can make some common mistakes when writing cover letters.

Here are some things to watch out for:

Using a One-Size-Fits-All Template:

Don’t send the same cover letter for every job. Customize each letter for the specific job and company.

Repeating Your Resume:

Your cover letter should add to your resume, not just repeat it.

Talking Too Much About Yourself:

While it’s good to mention your skills, also think about what you can offer the employer.

Being Too Humble:

This is your moment to shine. Don’t hesitate to highlight your accomplishments.

Adding Unrelated Information:

Stick to details that are important for the job you want.

Making It Too Long:

Keep your cover letter to one page, focusing on the key points.

Forgetting to Proofread:

Spelling mistakes and grammar errors can quickly turn off some employers.

Avoiding Clichés:

Steer clear of common phrases like “I’m a team player” or “I think outside the box” that everyone uses.

Not Personalizing:

Always remember to change the details, like the company name and job title, for each job you apply to.

Missing a Call to Action:

Make sure to include a clear next step, like asking for an interview .

Cover Letter vs. Resume:

Knowing the Differences

Both cover letters and resumes are important parts of a job application, but they have different roles:

Cover Letter:

– Introduces you and explains your reasons for applying – Highlights a few important qualifications – Written in a story-like format – Shows off your writing skills – Reflects your personality and excitement – Usually one page long

– Gives a detailed look at your work history – Lists all your relevant skills, qualifications, and experiences – Uses a more organized, often bullet-point style – Focuses on facts and accomplishments – Can be one or two pages, depending on how much experience you have

Knowing these differences helps you make each document work to its strengths, creating a strong application.

Digital Cover Letters and New Trends

As job applications go more online, the way we write and send cover letters is changing:

Email Cover Letters:

Now, cover letters are often included in the email itself, with the resume attached. These are usually shorter and to the point.

Applicant Tracking Systems (ATS):

Many companies use ATS to filter applications. To get past these systems, make sure to use important keywords from the job description in your cover letter.

Video Cover Letters:

Some companies ask for video cover letters, which let candidates show their personality and communication skills in a visual way.

1. When you use LinkedIn’s Easy Apply feature, you might not be able to send a regular cover letter. In these situations, a brief personal message can work just as well.

2. For creative workers, having a personal website that displays your projects can sometimes take the place of a standard cover letter.

3. Make sure your professional social media accounts match the details in your cover letter and resume.

Different industries have different expectations for cover letters:

1. In creative fields like advertising, design, or writing, people might like more imaginative cover letters, and you could even include links to your portfolio.

2. In more traditional fields like finance, law, or government, employers usually want formal and classic cover letters.

3. The tech industry often prefers short cover letters that focus on your skills and show how you can solve problems.

4. For academic jobs, cover letters, often called “letters of interest,” tend to be longer and go into detail about your research and teaching background.

5. In the non-profit sector, cover letters usually highlight your passion for the cause and how you connect with the organization’s mission.

6. For sales and marketing positions, cover letters might be more persuasive, showing how you can market yourself just like a product.

Cover Letter Questions and Answers

Q1: Is a cover letter really necessary?

A: Even though it’s not always a must, a good cover letter can really boost your application and help you stand out from other applicants.

Q2: What’s the ideal length for a cover letter?

A: Try to keep it to one page, which is about 250-400 words .

Q3: Should I talk about salary in my cover letter?

A: It’s usually better to skip salary discussions unless the employer specifically asks for it.

Q4: Can I use the same cover letter for different job applications?

A: It’s a good idea to tailor your cover letter for each job, even if they are similar.

Q5: What should I do if the job ad doesn’t have a contact name?

A: If you can’t find a specific name after looking, you can use a general greeting like “Dear Hiring Manager” or “Dear [Department] Team.”

Q6: Should I mention gaps in my employment in my cover letter?

A: If the gap is recent or important, it can be helpful to briefly explain it in your cover letter.

Q7: How do I write a cover letter for a job within my current company?

A: Highlight your contributions to the company and explain how your experience makes you a great fit for the new position.

Q8: Is it acceptable to use bullet points in a cover letter?

A: While cover letters are usually written in paragraphs, using bullet points can be a smart way to showcase important qualifications.

Q9: Should I include references in my cover letter?

A: Typically, you don’t need to mention references unless the employer specifically asks for them.

Q10: How can I get the right tone in my cover letter?

A: Try to keep it professional but friendly. Your letter should sound formal without being too stiff or boring.

Bottomline:

A great cover letter can really help you in your job search.

It’s your chance to make a fantastic first impression, highlight your best skills, and show how excited you are about the job and the company.

By knowing what cover letters are for, the different types, and what makes a good one, you can write letters that really stand out and improve your job applications.

Always remember that the best cover letters are personalized for each job and company.

Make sure to do some research and adjust your letter for every application.

Keep an eye on what’s expected in your industry and stay updated on the latest trends in job applications.

Even though writing a strong cover letter takes some work, the reward of getting your dream job makes it totally worth it.

Use this guide to help you as you look for jobs, and don’t hesitate to let your true personality show in your writing.

With some practice and determination, you can become really good at writing cover letters and open up exciting new job opportunities.

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The Best Cover Letter I Ever Received

• David Silverman

In my last post I talked about how to make your résumé more likely to catch the attention of a hiring manager. As a follow up, I’d like to discuss cover letters. Here’s my basic philosophy on them: don’t bother. That’s because the cover letters I see usually fall into one of three categories: The […]

In my last post I talked about how to make your résumé more likely to catch the attention of a hiring manager . As a follow up, I’d like to discuss cover letters. Here’s my basic philosophy on them: don’t bother.

• David Silverman has had ten careers so far, including entrepreneur, executive, and business writing professor. He is the author of Typo: The Last American Typesetter or How I Made and Lost 4 Million Dollars and of the April 2011 HBR article, Synthesis: Constructive Confessions .

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The 46 Best Cover Letter Examples: What They Got Right

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

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Click this link to access this resource at any time.

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

17. Nonprofit Referral Cover Letter Example

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

More From Forbes

I've read more than 300 cover letters, and this is how i decide if they're good or bad within three minutes.

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I’ve read a lot of cover letters throughout my career. When I was a fellowship program manager, I reviewed them in consideration for more than 60 open positions each year. So I saw it all—the good, the bad and the standout examples that I can still remember.

As a result, I’ve become the go-to friend when people need feedback on their job applications. Based on my own experience putting people in the “yes” (and “no”) pile, I’m able to give these cover letters a quick scan and immediately identify what’ll turn a hiring manager off.

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While I can’t give you insight into every person’s head who’ll be reading your materials, I can share with you the feedback that I give my own loved ones.

1. The Basics

First things first, I skim the document for anything that could be disqualifying. That includes typos, a “Dear Sir or Madam” or “ To Whom It May Concern ” salutation, or a vibe so non-specific that it reeks of find-replace. I know it seems harsh, but when a hiring manager sees any one of these things, she reads it as, “I didn’t take my time with this, and I don’t really care about working here.” So, she’s likely to pass.

Another thing I look for in this initial read through is tone. Even if you’re applying to your dream company, you don’t want to come off like you think someone entertaining your candidacy is the same as him offering you water at the end of a lengthy hike. You don’t need to thank the hiring manager so incredibly much for reading your application—that’s his job. If you align considering your application with the biggest favor ever, you’ll make the other person think it’s because you’re desperate .

So, skip effusive thanks and demonstrate genuine interest by writing a cover letter that  connects the dots between your experience and the requirements of the position. Telling the reader what you’ve accomplished and how it directly translates to meeting the company’s needs is always a better use of space than gushing.

2. The Opening Sentence

If your first line reads: “I am writing to apply for [job] at [company],” I will delete it and suggest a swap every time. (Yes, every single time.) When a hiring manager sees that, she won’t think, “How thoughtful of the applicant to remind me what I’m reading!” Her reaction will be much closer to, “boring,” “meh” or even “next!”

Compare it to one of these statements: ‌ ‌•  “I’ve wanted to work in education ever since my third grade teacher, Mrs. Dorchester, helped me discover a love of reading.”

‌•  “My approach to management is simple: I strive to be the kind of leader I’d want to work for.”

‌•  “In my three years at [prior company], I increased our average quarterly sales by [percentage].”

See how these examples make you want to keep reading? That’s half the battle right there. Additionally, it makes you memorable, which’ll help when you’re competing against a sea of applicants.

To try it out for yourself, pick a jumping off point. It could be something about you or an aspect of the job description that you’re really drawn to. Then, open a blank document and just free write (translation: write whatever comes to mind) for 10 minutes. Some of the sentences you come up with will sound embarrassing or lame: That’s fine—no one has to see those! Look for the sentence that’s most engaging and see how it reads as the opening line for your cover letter.

3. The Examples

Most often, people send me just their cover letter and resume, so I don’t have the benefit of reviewing the position description. And yet, whenever a letter follows the format of “I am skilled at [skill], [skill], [skill], as evidenced by my time at [place].” Or “You’re looking for [skill], and I am a talented [skill], ” I could pretty much recreate it. Surprise : that’s actually not a good thing.

Again, the goal isn’t just to show you’re qualified: It’s to make the case that you’re more qualified than all the other applicants. You want to make clear what distinguishes you, so the hiring manager can see why you’re worth following up with to learn more. And—again—you want to be memorable.

If you write a laundry list, it’ll blend into every other submission formatted the same way. So, just like you went with a unique opener , do the same with your examples. Sure, you might still include lists of skills, but break those up with anecdotes or splashes of personality.

Here’s a real, two-line excerpt from a cover letter I’ve written before:

If I’m in a conference room and the video isn’t working, I’m not the sort to simply call IT and wait. I’ll also (gracefully) crawl under the table and check that everything is properly plugged in.

A couple lines like this will not only lighten up your letter, but also highlight your soft skills. I got the point across that I’m a take-charge problem solver, without saying, “I’m a take-charge problem solver.” Plus the “(gracefully)” shows that I don’t take myself too seriously—even in a job application. If your submission follows the same list-type format all the way through, see if you can’t pepper in an example or anecdote that’ll add some personality.

You want your cover letter to stand out for all the right reasons. So, before you click submit, take a few minutes to make sure you’re putting your best (and most memorable) foot forward.

"I've Read Over 300+ Cover Letters And This Is How I Decide If It's Good Or Bad Within 3 Minutes" was originally published on The Daily Muse .

Sara McCord  is a Staff Writer/Editor for The Daily Muse.

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Write an ATS Cover Letter Recruiters Actually Read

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What’s an ATS cover letter? It’s a cover letter that’s been optimized for application tracking systems , or ATS.

An ATS is a computer software program that most companies use today to sort and filter job applications. When you submit your application, it doesn’t go to a hiring manager – it goes directly into an ATS database.

Hiring managers search the database for job candidates by typing keywords into the ATS search bar. These keywords are usually job titles or skills that are relevant to the job position.

If your cover letter doesn’t contain these specific keywords it won’t be found by the hiring manager. That’s why it’s so important to optimize your cover letter for the ATS.

This article will tell you everything you need to know about writing an ATS cover letter, including how to use an AI-powered cover letter generator to create one for you.

What should your cover letter include?

A cover letter is your first opportunity to convince hiring managers that you are the best candidate for the job.

Although not all companies require cover letters, sending a well-written letter along with your resume can increase your chances of getting an interview.

77% of recruiters give preference to candidates who include a cover letter even when it’s not required. ResumeLab

Your cover letter is a great way to sell yourself to potential employers. Think of it as your personal elevator pitch, where you concisely present your most compelling attributes and make a case for why you’re the best candidate for the job.

Here are some of the topics you can include in your cover letter:

• Your professional goals and objectives
• Reasons you applied for the position
• Your career changes
• Your employment history and gaps
• Professional accomplishments
• How you can add value to the company
• Your relevant skills, unique story, and values
• Your edge over other job candidates

Remember, while your resume lists your experience and qualifications, a good cover letter can bring them to life. It’s your chance to add a personal dimension to your application, which will help you stand out to potential employers.

Cover Letter Checklist

Here’s a quick rundown of what you need to include in your cover letter: 

1. Contact Details

• Address (or city, state, zip code)
• Phone number
• Email address

2. Greeting

• Whenever possible, address the hiring manager by name.
• Who are you?
• What are your relevant skills and accomplishments?

4. Body (1-2 paragraphs)

• What do you know about the company?
• Why are you applying for this job?
• What value can you bring to the company?
• Include measurable results when possible.
• Reiterate your interest.
• Add a call to action .
• Mention any attachments.
• Use a professional sign-off like “Best” or “Sincerely” before your full name.

Read more : Top 5 Strategic Cover Letter Formats to Get You an Interview Today

How to write an ATS cover letter

Now how exactly do you optimize your cover letter so that it gets past the ATS and gets you noticed by hiring managers?

Just follow these four steps:

1. Research the company and the position you are applying for

Understanding the company not only demonstrates your interest in the role but also allows you to tailor your message to align with the company’s vision.

How to research the company and desired role:

• Do your homework and read about the company and the specific industry. 
• Study the job you are interested in. Take note of industry-specific skills and competencies. 
• Identify how your skills and unique background and experiences align with what the company stands for. 
• Read the job description and understand what the role requires and what the company expects from you.

2. Add the right keywords to your cover letter

By incorporating the right keywords into your cover letter, you’ll make it easier for hiring managers to find.

How to add keywords:

• Write down the relevant keywords found on the job description. 
• Take special note of skills that are frequently mentioned since ATS considers keyword frequency.
• Incorporate as many keywords into your cover letter as possible but don’t overdo it.
• Don’t lie! Only incorporate skills and job titles that accurately represent you.

3. Highlight relevant experience

Highlighting your relevant experience is about pointing out your past roles and achievements that match what employers are looking for.

How to highlight your relevant experience:

• Study the job description to identify key responsibilities and qualifications. 
• Focus on your experiences and accomplishments that directly relate to the job.
• Use quantifiable achievements when possible, such as “increased sales by 20 percent” or “led a team of five members.”

4. Show your unique value

Remember, your goal is not only to make it past the ATS but also to impress the hiring manager. Do this by highlighting what sets you apart.

How to show your value:

• Explain why the company should pick you over other candidates. 
• Be authentic, creative, and professional.
• Don’t be afraid to let your personality shine.

How to use an AI-powered cover letter generator

Most job seekers don’t tailor their cover letters. There are two reasons for this:

• People hate writing cover letters.
• Tailoring cover letters takes too much time and effort.

This is why job seekers are increasingly turning to artificial intelligence (AI) to help them write their cover letters. Free tools like ChatGPT are a good place to start.

To use ChatGPT to write a cover letter , paste in your resume and the description of the job you’re applying to. Then tell ChatGPT to write a cover letter for that job.

The cover letter ChatGPT produces should be considered a first draft. You’ll still have to work on it to make it good enough to send out.

The biggest problem with using ChatGPT is that it won’t write an effective ATS cover letter. To do that, you’ll have to use a tool like Jobscan’s cover letter generator .

This AI-powered tool has been specifically designed to write tailored, personalized ATS cover letters with just a single click .

Watch this brief video to see how Jobscan’s cover letter generator works:

Read more : Should You Actually Use ChatGPT to Generate Your Cover Letter? (11 Pros and Cons)

Professional ATS cover letter example

Below is an example of a job listing followed by an ATS cover letter tailored for that job.

As you can see, this cover letter example uses the same language as the job listing. (The important keywords are highlighted in yellow).

By tailoring your cover letter like this, you’ll increase the chances that a hiring manager will find it during an ATS search.

Note : Only add skills and job titles to your cover letter if they accurately reflect your experience and qualifications. Don’t lie!

Job listing for a software engineer:

Tailored ATS cover letter for this job listing:

Key Takeaways

Here’s a quick review of some important points covered in this ATS cover letter article:

• Recruiters read your cover letter even when it’s not required since it gives them a deeper look into your unique story and experiences.
• An ATS cover letter that’s keyword-optimized to the job description increases your chances of beating the ATS and getting your application to a recruiter.
• Recruiters prefer a tailored cover letter over a generic one.

An ATS cover letter is just one part of the equation. You also need an ATS-friendly resume to land a job offer.

Make sure your resume is optimized for applicant tracking systems by using Jobscan’s resume scanner .

Make your resume stand out and get noticed

Upload your resume to see what’s missing and get a free match rate.

View full results and optimize your resume

Frequently asked questions (FAQs)

Is the cover letter dead.

No. The cover letter is not dead and it is still considered by HR professionals when making their hiring decisions.

What is an ATS?

An applicant tracking system (ATS) is a digital gatekeeper that sifts through hundreds of job applications, streamlines the hiring process, and saves recruiters valuable time.

Do cover letters go through ATS?

Although there are hundreds of ATS in the market, most ATS scan cover letters and match them against the job description.

Does Taleo scan cover letters?

Yes. Based on our research, Taleo , the most-used applicant tracking system, treats cover letters as searchable text like the resume.

What is an ATS cover letter checker?

An ATS cover letter checker or cover letter scanner is a tool that assesses how well your cover letter matches the job description of the role you are applying to.

Does Jobscan have a free cover letter checker?

Jobscan offers unlimited cover letter scans through our cover letter checker only to premium users. You can check our Plans page for more details.

How do you write an ATS cover letter?

Here’s how you write an ATS cover letter:

• Read the job description and learn about the company you are interested in.
• Understand how your experiences and skills align with what the company wants.
• Share about your expertise, key achievements, and the value that you can bring to the company. Include measurable results when possible.
• Take note of relevant keywords in the job description (especially those that are frequently mentioned.)
• Incorporate these keywords in your cover letter.
• Let your personality shine through.
• End with a Call to Action.

Read our full guide: What to Include in Your Cover Letter

Do companies scan cover letters?

Yes. Companies scan cover letters and recruiters read them. In fact, 83 percent of recruiters say that cover letters affect their hiring decisions.

Do you need a cover letter?

Yes. Even when it’s optional for some companies, including a cover letter will only raise your chances of getting interviews as they provide a deeper insight into who you are and what you can contribute to the company.

What do you include in your cover letter if you are changing careers?

Include key skills from the job description if you’re changing careers . If job-critical skills weren’t part of your past work experience , your cover letter must pick up the slack.

Demonstrate knowledge of the missing skills and highlight non-professional experience in your letter to help you get past the filters and show the hiring manager that you’re qualified for the job. Read the guide here: The Career Change Cover Letter: How to Get it Right

What are examples of editable cover letter templates?

You can download our free and editable cover letter templates here . 

More expert insights on this topic:

6 Common Mistakes Job Seekers Make When Using ChatGPT To Generate Cover Letters

To Whom it May Concern? How to Address and End a Cover Letter

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