presentation skills harvard

Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Harvard ManageMentor: Presentation Skills

By: Harvard Business Publishing

In this course, students will learn how to analyze an audience and their setting (whether in-person or remote) to more effectively prepare for and deliver a presentation. They will discover how to…

• Length: 2 hours, 44 minutes
• Publication Date: Aug 27, 2019
• Discipline: General Management
• Product #: 7178-HTM-ENG

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Harvard ManageMentor helps students develop the skills they need to thrive in the workforce. These online courses combine the latest in business thinking from management experts with interactive assignments to empower students with the skills employers seek.

In this course, students will learn how to analyze an audience and their setting (whether in-person or remote) to more effectively prepare for and deliver a presentation. They will discover how to gather and use facts, evidence, stories, and media (including visual aids) to support their main messages. As well as explore tactics for rehearsing and managing challenges that can arise while presenting, whether it's "stage fright" or provocative, tough questions from the audience. They will have the opportunity to learn strategies and best practices from business leaders, authors, and coaches like Brad Holst, Nancy Duarte, Eddie Yoon, Nick Morgan, Liz Keever, and Amy Cuddy.

Students have the option to view the content in English, Spanish, French, Portuguese, and Chinese. This online course has been designed and developed with the intention of complying with WCAG 2.0 AA standards. Explore all Harvard ManageMentor courses at https://hbsp.harvard.edu/harvard-manage-mentor/

Learning Objectives

Clarify your objective, identify your audience, and consider the setting for your presentation

Identify the single key point of your presentation

Construct a presentation that hooks your audience and communicates your message

Use visuals and other media in a presentation to support and enhance your words

Create an engaging remote presentation

Practice, refine, and prepare effectively for your presentation

Keep your audience engaged during a presentation

Objectively evaluate the style and substance of your presentation

Aug 27, 2019 (Revised: Nov 4, 2014)

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General Management

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7178-HTM-ENG

2 hours, 44 minutes

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Presenting with Confidence (Online)

How Great Leaders Craft and Deliver Persuasive Presentations That Sell Ideas, Inspire Teams, and Build Brands

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Associated Schools

Harvard Graduate School of Design

What you'll learn.

Learn the unbreakable laws of communication that will make your next presentation engaging, attractive, and actionable.

Identify the most effective types of stories to connect with your audience.

Learn the science behind emotional, engaging, and persuasive storytelling.

Discover the three most important tactics for developing confident body language to help you present authentically in front of any type of audience.

Build a message map to pitch your idea in as little as 15 seconds (elevator pitch), or create the outline for a longer, well-crafted presentation.

Explore methods for how to make data instantly memorable.

Course description

Ideas are the currency of the 21st century. The ability to communicate your ideas persuasively is the single greatest skill you can learn to succeed in a globally competitive world. Through stories, videos and case examples, this program offers an actionable, step-by-step method anyone can adopt to create and deliver inspiring in-person or virtual presentations that are engaging, persuasive and memorable.

Key topics include: applying storytelling methods, creating presentation headlines, utilizing the rule of three, building multi-sensory experiences, making statistics instantly memorable, delivering authentic presentations with confidence, creating a message map around your story; learning practice methods for seamless delivery in-person or virtually. This online program includes an optional private one-on-one consultation via phone or remote video with the instructors following the program dates.

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