tips for a business presentation

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love , and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Understand Yourself Better:

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

Tell a story they can't ignore these 10 tips will teach you how, how to make a presentation interactive and exciting, 3 stand-out professional bio examples to inspire your own, how to write a speech that your audience remembers, reading the room gives you an edge — no matter who you're talking to, your guide to what storytelling is and how to be a good storyteller, 18 effective strategies to improve your communication skills, writing an elevator pitch about yourself: a how-to plus tips, how to disagree at work without being obnoxious, the importance of good speech: 5 tips to be more articulate, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, how to not be nervous for a presentation — 13 tips that work (really), 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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• Presentations
• Public Speaking

The Complete Guide to Making Great Business Presentations in 2024

Introduction

Are you ready to consume a comprehensive treasure trove of the best presentation ideas and techniques for 2024? 

This ultimate guide is over 16 thousand words with nine full chapters of helpful and up-to-date information. 

It takes you through the complete presentation process from start to end. It includes good PowerPoint presentation examples you can easily follow.

It's packed with comprehensive easy-to-implement steps on making powerful business presentations quickly. It includes expert tips, great presentation design examples, actionable takeaways, and more. 

Download a FREE PDF Copy of Our New eBook on Making Great Business Presentations in 2024

Be sure to bookmark this page now, so you can quickly return to this epic business presentation guide.  Or   download this FREE guide  as a convenient 69 page eBook PDF with quick-action checklist (for easy offline use).

Table of Contents

Jump ahead to any part of this tutorial guide from this Table of Contents. Start learning the specifics on how to make a great business presentation in 2024:

• How to Make a Great (Highly Effective) Business Presentation  
• How to Prevent 18 Common Business Presentation Mistakes (Fails)  
• 25+ Best Business Presentation Tips From the Experts (For Great Results in 2024)
• How to Plan (+Write) a Powerful Business Presentation Quickly
• How to Choose the Best Business Presentation Software for 2024 (+Quick Start Tips)
• How to Design a Killer Business Presentation Like a Creative Professional
• Get Maximum Audience Impact: Give (Deliver) Great Business Presentations
• 7 Creative Ideas That’ll Add Extra Oomph to Any Business Presentation
• 2024 Business Presentation Checklist: To Prepare for Your Next Business Presentation (Step by Step)

Conclusion: Take Action & Make a Great Presentation (Start Now!)

Chapter 1. how to make a great (highly effective) business presentation.

Your business presentation represents an investment. You've invested time in creating it, and you'll invest even more time in giving it. That's why you want to get it right.

In this guide, you'll learn tips and techniques that'll help you give a successful business presentation—a presentation that people remember and that changes minds.

We've gathered together a comprehensive set of business presentation tips and techniques you can really use. Learn from the experts how to make a great presentation. Study these good PowerPoint presentation examples. Follow the step-by-step instructions and you can put together an effective presentation fast. 

In this guide, you'll learn how to:

• Prevent Common Presentation Mistakes.  Learn how to avoid common mistakes that could derail your presentation. If you're new to giving presentations, or if you haven't given a presentation in a while, you'll want to review this section carefully before you start working on your next presentation.
• Plan and Write an Effective Presentation . If you're one of those people who struggle to write the content for your presentation, this is for you. We'll take you through the writing process from finding the right topic to creating a written presentation. All you need to do is follow these seven simple steps.
• Design a Presentation With Impact. Discover the techniques that creative professionals use to build truly eye-catching slides that your audience will remember long after your presentation. Learn how layout, font choice, and color impact how your presentation is received. We'll also discuss how to properly use graphics, media, and other special effects in a business presentation.
• Deliver Your Business Presentation Powerfully . If giving a business presentation is the part you dread the most, you're not alone. We've got you covered. The public speaking hacks you'll learn will help you give your next presentation ( and future business presentations too ) with confidence.
• Add Those Creative Presentation Extras ( Oomph ) . Don't miss this special section that's chock full of interesting ways to help your presentation stand out. The information here is especially useful if your audience will be listening to more than one presentation, such as at a business conference.  

This guide is designed so that you can work throughout from Chapter 1 to Chapter 9 for complete business presentation training. Or, use the jump links in the Table of Contents to go directly to an area you're struggling with.

Download this FREE guide now  as a convenient  69 page eBook PDF with quick-action checklist. You can use this handy PDF set  even when you're not connected to the internet.

Chapter 2. How to Prevent 18 Common Business Presentation Mistakes (Fails)

Nothing’s worse than a presentation that fails. It’s embarrassing and, even worse, it can undermine your message and damage your business brand.

The question is: How can you prevent your business presentation from failing?

We’ll show you exactly what to do to sidestep the most common presentation mistakes. Read this chapter to learn what to do ( and not do ) to avoid a hard fail:

1.  No Research

For a successful presentation, you’ve got to do your homework. Planning and research make the difference between a great business presentation and a bad one.

Your audience can tell if you’re not current on the relevant facts. Not being familiar with your topic undermines your credibility.

Try This: Before you start writing your business presentation, study for it as you would a test. Identify two to three key sources of information. Read each and take notes. Highlight key facts and points.

2.  Reading Your Speech

Too many speakers read their presentation directly from their speaker notes or, even worse, from index cards. Reading a presentation leads to an unnatural speaking style and interferes with your audience rapport.

Try This: Practice your speech so you can say it without looking at your speaker notes. That way you can recall it from memory and deliver naturally. ( It’s okay to have your speaker notes on hand in case you get stuck though .)

3.  Not Enough Practice     

Practice makes the difference between a so-so business presentation and a great business presentation. Too many business professionals are tempted to skip the practice because they're too busy. Don't make this mistake! 

Fortunately, there are ways to work practice into your busy schedule.

Try This : A week before your business presentation, start practicing your speech three times a day. Practice first thing in the morning, once at lunch, and again in the evening. Give at least one of those speeches in front of a friend or family member who can provide constructive criticism.

We'll share more techniques about how to do a good job presenting your presentation later. In the meantime, learn more about how to effectively practice your speech in this tutorial:

4.  Going Over Your Time

For most presentations, you’ve got a set amount of time to give your speech. Going over your assigned time is annoying for your audience. It’s also upsetting for the speaker who comes after you and doesn’t have enough time to finish.

One of the most common causes of going over your allotted time is trying to cover material that’s not really related to your core message.

Try This : Unleash your inner editor. Read through your presentation with a critical eye. Delete anything that’s not part of your core message.

5.  Bad Body Language

When you give your presentation, you’re speaking with your words. But there’s another way you’re communicating to your audience that you may not even be aware of.

A UCLA study  shows that what you say through your body language is as important as the actual words you say. Research shows that over half of your message is conveyed through non-verbal communication. 

A stiff, nervous posture or awkward, nervous gestures can signal that you’re not confident about what you’re saying.

Try This : Smile during your speech. Smiling does more than just make you look friendly. According to Psychology Today , smiling releases neurotransmitters that’ll help you relax. The more relaxed you are, the more natural your body language will be.

6.  Failure to Make Eye Contact

Speakers who make regular eye contact with audience members are perceived as being more trustworthy.

Unfortunately, many speakers are too nervous and forget to make eye contact . Or they’re too shy.

Try This : Does the idea of looking at someone in the audience make you nervous? No worries. This trick will get you through. Choose three points on the wall behind the audience. Take turns looking briefly at each point as you speak.

7.  Lack of Conviction

If you don’t believe or care about what you’re talking about, how do you expect to convince your audience that it’s important?

When it comes to credibility, sincerity and conviction are important.  Make sure that you're confident about the truth and importance of your information.

Try This: It’s time to get honest. Review your presentation carefully and ask yourself: " Do I really care about this?" If your answer is “ no ,” you’re presenting the wrong message.

8.  Bad Design  

A poor presentation design is just as distracting as poor delivery. You don't want your audience spending so much time focusing on how awful, cluttered, or sloppy your presentation looks that they don't hear what you’ve got to say.

How your presentation looks is important. It should appear polished and professional—a look you can’t easily get from free presentation templates.

Try This : Check out the great professional presentation templates available on Envato Elements and GraphicRiver . Each template is carefully created by a professional designer to take advantage of the latest presentation design tools and trends.

9.  Not Enough Visuals

According to BrainRules by John Medina, you’re far more likely to remember information presented with a graphic or photo.  After three days, most listeners only retain about 10% of what they’ve heard. But when a visual is added, the percentage of information retained increases dramatically—to 65%.

Try This : When you can use an image (such as a graph, chart, or photo), do it. If you’re short on professional images, Envato Elements is a good source for professional photos  and other types of high-quality  graphics .

10. Too Much Text on a Slide

The fewer words you use, the better. Your audience isn’t going to read (or remember) long blocks of text. So, keep it brief.

What's even worse: presenters often make their text smaller to get more on a slide—making the slide even less readable. You want to avoid this in your presentation slides. 

For a problem example of what I mean, take a look at this slide below:

Note: This presentation slide example uses  The X Note – PowerPoint Template  from Envato Elements. (You can readily cut the text down in this slide.)

Try This: Keep the total number of words per slide to under 25. If there are more than 25 words, edit the text until you get the number of words on the slide down below 25.

11. Slide Text Too Small to Read

How small is too small? Most experts agree that body text of less than a 24-point font for a business presentation is too small to read.

Look at the difference in readability in the two PowerPoint presentation examples below. Now imagine looking at those slides from across a crowded room.

Take a look at the problem presentation slide above. The headings are done in a 24-point font, and the body text is in a 14-point font. That's hard to read.

In contrast, the headings below use a 48-point font, and the body text uses a 24-point font. It's quite a bit larger and easier to read.

Note: These presentation slide examples use  The X Note – PowerPoint Template from Envato Elements.

Try This : Choose a 28- to 32-point font for your body text, and 32 to 48 points for your headings and subheadings. That way, your audience can read your slides from across a large room.

12. Not Using a Legible Font

The most readable fonts for presentations are sans serif, such as these:

Avoid script and novelty fonts at all costs as they're extremely hard to read. Look at the PowerPoint presentation example below. Which example is easier to read?

Script Font Example

Readable (Sans Serif) Font

Note : These presentation slide examples use  The X Note – PowerPoint Template  from Envato Elements.

A sans serif font appears simpler and easier to read on projection screens. It lacks the extra serifs (small lines at the ends of characters) that are typically added to print font designs.

Try This : Replace novelty fonts in your business presentation with more readable sans serif font types. If you’re not sure whether the fonts on your slides are readable, ask a friend or colleague for their opinion.

13. Too Many Lists

Many presentations have too many lists: both bulleted and numbered. Yet  studies show that lists don’t work well.

In a 2014 study on visualization versus text from The International Journal of Business Communication ,  subjects who were shown a graphic recalled concepts more easily than those shown a bulleted list.

Try This : Use lists sparingly. Shorten lists or create a single slide for each list item. Better yet, use a graphic to explain a presentation idea instead of words.

14. Technical Problems

If your equipment fails, you'll have a tough time giving your presentation.

The best time to find out that your equipment isn’t working isn’t the day of the presentation. You won’t have adequate time to make alternate arrangements.

Try This: Go to your speaking venue the day before your presentation. Hook up your laptop (or other device) to the presentation system. Notice anything that doesn’t work and arrange to get backup equipment. Also, test any equipment you’ll be using during your speech.

15. Not Relating to Your Audience

A huge presentation mistake many speakers make is addressing their business presentation to the wrong audience. The only way to really be sure that your presentation is geared to your audience is to find out as much as you can about them.

You can't engage your audience or hold their attention if you don't really know who you're going to be speaking to.

Try This : If the presentation is for an organization you don’t normally attend, arrange to attend a meeting before the one in which you’ll give your presentation. Get to know your audience as well as possible before presenting.

16. No Next Steps

You’ve finished your presentation, but your audience is left hanging. What should they do next?

The next step may seem obvious to you, but your audience hasn’t made the connection—so they do nothing.

Try This: Be blunt. Tell the audience exactly what action to do next and how to go about doing it. Provide any details they need to take the next step.

17. Poor Choice of Content

Another common presentation mistake is including content that isn’t right for a presentation. The topic may be too broad to cover in the time that’s allowed, or your audience may not have the background needed to understand the topic.

Or you may be using terms your audience doesn’t understand.

Try This : Review your business presentation text carefully. Explain abbreviations or technical terms you plan to use.

18. Unrealistic Expectations

Having the right expectations is important. To start, you should have a clear and attainable goal. What do you expect to achieve with your presentation?

If you don't know what to expect from your presentation, it's already in trouble. Another unrealistic expectation is thinking that your listeners will remember all, or nearly all, of the material you present.

Try This : Decide on the purpose of your speech. Is your purpose to convince investors to take a chance on your startup? Or is it to persuade customers to buy your product? Include what you need to achieve your goal and leave out the rest.

3 Newsworthy Public Business Presentation Mistakes (With Real Examples)

You’ve just learned how to avoid the most common presentation mistakes. And in case you’re thinking that these types of presentation mistakes don’t happen often—think again.

Business presentation failure is much more common than you might imagine. Here are three common (and even famous) business presentation mistakes:

1  Unexpected Equipment Failure

This famous presentation example just goes to show that equipment failure can happen to anyone.

Former Microsoft executive Steven Sinofsky was giving a speech to launch the new Surface tablet—when suddenly the equipment stopped working.

Sinofsky did try to get through the situation gracefully, quickly swapping the non-working device for another. You can see the presentation here:

2  Too Much, Too Small

It looks as if this presenter had a lot of great data to share. It’s too bad that they felt compelled to put 14 bullet points (in a small font) on a single page.

Hopefully, the audience was interested enough in the topic to stay engaged:

3 Forgetting What to Say

You’ve seen this common presentation mistake on television a dozen times. A celebrity or public figure is giving a speech, and suddenly they stop.

What happens next makes all the difference in the world. A good tactic when you forget part of your speech is to simply admit it to the audience and take a minute or two to recover.

Even experienced speakers sometimes forget what to say. Watch the news clip below as a news reporter forgets their lines, and notice how they handle it:

Admitting you made a presentation mistake makes you seem relatable to the audience. So, what’s the worst thing you can do when you forget what to say next? According to most experts, your audience will see right through it if you try to pretend nothing is wrong.

What's Next?

You've just learned about 18 common business presentation mistakes and how to avoid them. Learn even more here:

You might be wondering: 

Are there other presentation tips I can use to make my business presentation more effective?

That’s what I’m going to cover next in this guide. You’ll learn more presentation tips and techniques to help you create a great business presentation. We’ll also explain how to avoid business presentation mistakes in more depth.

Chapter 3. 25+ Best Business Presentation Tips From the Experts (For Great Results in 2024)

You want to learn how to give an effective presentation, and you want to learn fast!

The best way to learn something is from someone who’s already doing it successfully. That’s why we’ve gathered over 25 great presentation tips from public-speaking experts from around the world. Look no further for winning presentation ideas.

Get unique insights from the business presentation tips for public speaking that we’ve gathered here. Discover presentation tips on how to prepare yourself and presentation skills tips for what to do on the day of your presentation and beyond. 

I’ve divided these presentation tips into:

• Tips for Before Your Presentation
• Tips for During Your Presentation
• Tips for After Your Presentation

Are you ready to start learning from these effective presentation (skills) tips?

Let’s get started…

Effective Business Presentation Tips for Before Your Speech

Get started quickly with these expert tips for a good presentation:

1. Pay Attention to Your Introduction & Closing

Pay extra attention to how you begin and end your business presentation. Your beginning and ending make the biggest impact on your audience.

Textbook author and speaking instructor Mark Powell points out the importance of the opening and close as follows:

“Research shows that audiences remember the first and last few minutes of a presentation long after they’ve forgotten most of what was said in the middle.”

For Powell’s whole lesson on how to effectively open and close a presentation, view the video (including business presentation examples):

Find even more effective presentation tips about starting and closing a presentation here:

2. Stand Up When You Practice

If you're practicing your presentation from the comfort of your armchair, you're doing it wrong.  Jennefer Witter , the CEO/Founder of the Boreland Group Inc., explains: 

"Most of us are seated when rehearsing. However, I strongly suggest you do at least one rehearsal standing up. Most speaking engagements require you to stand. Get comfortable talking on your feet."

Read the rest of Witter’s advice on how to prepare for a presentation in this article on the  Ellevate Network .

This Envato Tuts+ tutorial provides more excellent presentation skills tips for rehearsing your business presentation:

3. Don’t Underestimate the Importance of Public Speaking

To succeed in business,   communication skills—speaking and writing—are key.  Don’t make the mistake of overlooking these vital areas.

Indra Nooyi, board member at Amazon and former PepsiCo executive, said:

“You cannot over-invest in communication skills—written and oral communication skills...”

Read more about what Nooyi had to say about the importance of investing in communication skills in this  Forbes  article. 

4. Write a Presentation That Sounds Good

You may be used to writing business papers and reports that are meant to be read. But what works for a written report won’t work for a live audience .

Senior communications executive Karen Addis puts it like this: 

“Write for the ear, not for the eye. What reads fine on paper may be a mouthful when spoken.”

You’ll find more effective business presentation tips from Addis on the GuideStar blog . We'll also share  exactly how to write an effective presentation later in this guide.

5. Use an Outline

An outline is a key element to help you get started. A good outline helps you organize your speech. It also helps ensure that you don't leave any presentation ideas out.

2001 Toastmasters world champion speaker Darren LaCroix calls an outline: 

"The second most important step in the process of creating a great speech."

Today, LaCroix trains others on how to speak successfully through the Stage Time University training program . For more on what LaCroix has to say about outlines, watch the YouTube video here:

6. Your Presentation Is About Your Audience

Too many speakers focus their presentation on themselves. They make the speech about what they’re trying to say or how they feel.

Your presentation isn't about you. Author and blogger Seth Godin points this out: 

“The members of the audience are interested in themselves. The audience wants to know what they can use, what they can learn, or at the very least, how they can be entertained.”

Read Godin’s entire blog post to discover more  about speaking in public.

7. Know Your Message

Your audience won’t get your message unless you’ve focused in on it. Figure out what your message is before you give your presentation.

Speech and message coach Michelle Mazur explains:

"My one piece of advice is to get clear on the ONE and only one message that you want your audience to remember. Research shows that most audiences forget 80%-90% of what they hear a speaker say within 24-hours of hearing that speaker. If you want to be memorable, get clear on that one core message and drive that point home in your speech."

Mazur is the author of several books on speaking and thought leadership. Mazur also founded a company that helps speakers and businesspeople become thought leaders.

8. Don’t Underestimate the Power of a Story

Storytelling is a powerful way to get your audience’s attention—and keep it. Learn how to tell a good story, and your presentation will be better for it.

Lisa Bloom is a  consultant, trainer , and author of  Cinderella and the Coach - the Power of Storytelling for Coaching Success! Bloom also has an extensive background in training and development in large, multinational organizations.

Here’s what Bloom’s got to say about the importance of storytelling: 

"Using story in your presentation awakens your creativity while providing a refreshing perspective to re-energize and engage your audience and move them to action. If you want your presentation to have impact, you need to tell powerful stories."

"Let’s say you have a high-stake opportunity; you need to make a very specific impression—to close a deal or secure funding. You may not get a second chance. By using the right story at the right time, you can access your authentic, inspired self while learning to creatively articulate your vision & ideas. This means you get to connect deeply, contribute widely and inspire the people that matter."

9. Know What You’re Selling

If you're giving a business presentation, you're likely selling something. Do you know what it is? If not, your presentation is already in trouble.

Marissa Mayer, CEO of Lumi Labs (formerly CEO of Yahoo) puts it this way:

“Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience."

Find more inspiring Marissa Mayer quotes at Inc.

10. Your Purpose as a Speaker

You may think you know the purpose of your business presentation. But there’s one purpose to your business presentation that’s the same no matter who's giving it.

Chris Anderson is the curator of  TED  (the organization that gives us TED Talks) and also a TED speaker. Here’s Anderson’s insight on what all great speeches have in common:

“Your number one task as a speaker is to transfer into your listeners’ minds an extraordinary gift, a strange and beautiful object that we call an idea.”

Watch Anderson explain the importance of sharing ideas and other TED Talk presentation tips below:

11. Tell Your Audience What to Do Next

You've almost finished your speech, but you're not done yet. Don’t assume your audience knows what to do after your presentation. You’ve got to tell them what to do next.

Digital Content Strategist and international speaker  Donna Moritz  helps businesses leverage the power of visual storytelling and content strategy. Moritz advises that speakers provide the audience with actionable takeaways:

"Ensure that you focus on key, actionable takeaways that your audience will remember and can easily implement. This means one key point per slide - even eliminate dot points altogether - and use stories to bring home those key points. We remember well-told stories way beyond any slide or speaker, so match the power of storytelling with powerful, visual slides. It will make you a more memorable speaker. And more importantly it will make your message so memorable that your audience will take action!"

Excellent Presentation Skills Tips to Use During Your Speech

When it’s time to make your presentation, turn to these excellent presentation skills tips for public speaking.

12. It's Okay to Be Silent

You don't have to talk all the time. Being quiet connects you with your audience.

Here's what veteran speaker Dan Pallotta has to say about the value of silence:

"Be silent and look at the audience. Five seconds. Seven seconds. Just taking them in. Connecting with them. But never do it for effect. Do it to get intimate with your audience."

You’ll find more of Pallotta's effective presentation tips in this  Harvard Business Review article .

13. Care About Your Topic

If you don’t care about your topic, your audience will pick up on that. And if you don’t care, they’re likely to wonder why they should care.

Author and motivational speaker Simon Sinek discusses the importance of caring about your topic:

"I’m often asked, “How did you become such a good presenter?” and I like to joke that I cheat. I only talk about things that I care about, and I only talk about things that I understand. You can’t manufacture passion. You can manufacture energy. You can bounce on the stage and scream and yell. That’s not passion; that’s too much caffeine."   (Source:  YouTube )

Sinek’s TED Talk , “How Great Leaders Inspire Action,” is one of the most popular talks of all time. 

14. Be Authentic

In a recent interview with the Rotarian , award-winning speaker Dananjaya Hettiarachchi addressed the need for speakers to be authentic during their presentations: 

“One of the most important elements is to be authentic. Your voice is as unique as your fingerprint. Your voice, tone, rate, pitch, and volume tell who you are. People need to buy in to you before they buy in to what you’re saying or selling.”

Most audiences can spot it if you’re being insincere. And you’ll lose their interest.

Hettiarachchi is the CEO and founder of an HR company. He’s also the 2014 Toastmasters World Speaking Champion. Read the complete interview transcript on Hettiarachchi’s blog, I See Something In You .

15. It’s Normal to be Nervous

If you’re nervous about giving your presentation, know that you’re not alone. Even the rich and successful get nervous about public speaking.

According to The Times , British Royal Prince Harry suffers from stage fright. Here’s what that feels like in the prince’s own words:

"My secret is -- believe it or not -- I get incredibly nervous before public speaking, no matter how big the crowd or the audience and, um, despite the fact that I laugh and joke all the time I get incredibly nervous, if not anxious, actually, before going into rooms full of people when I'm wearing a suit... And now that I've confessed that, I'll probably be even more worried that people are looking at me."

16. Let Your Nerves Empower You

Are you nervous about your business presentation? You’re in good company. Even celebrities and public figures get nervous in front of crowds.

A former NFL player for the Houston Oilers, Bo Eason today coaches people to become better presenters and storytellers. Eason describes how nerves can actually be helpful:

"Back when I was performing my play, “Runt of the Litter”, my hands would shake like crazy every time I stepped on stage. My coach at the time would say, “That’s not nerves, it’s love. You want to be good. You love and honor the audience. That’s called love, not nerves. It’s okay." "Eventually… my nerves became fuel and the shaking did stop. But sometimes, even now, they’ll still shake. It’s just how it is; I care. I like when people care. Nerves are your jet fuel. Don’t try to pretend you don’t have them." ( YouTube )

17. Avoid Dry Mouth

Here’s a very real challenge many speakers face, but seldom talk about. Dry mouth.

Dry mouth happens when your mouth doesn’t produce enough saliva. And it can be triggered by stress.

John Zimmer, attorney and accomplished public speaker, has ten effective presentation tips to help you avoid dry mouth. Here’s our favorite from the list:

“Chew citrus-flavoured gum or a lozenge before speaking, but don’t forget to spit it out before going on stage!”

I like this tip because of how practical it is. You might not always have access to water, but it's easy to slip a pack of gum into your pocket before giving a presentation. 

Explore the complete list of Zimmer’s great presentation tips for dealing with dry mouth on the blog, Manner of Speaking.

18. Lean on Your Slides

Every speaker dreads forgetting what they’re talking about. But Rand Fishkin offers an effective business presentation tip for just that situation:

“Lean on your slides. If you have trouble remembering a story perfectly and telling it well, lean on your slides to help guide you through with visuals to convey each part of the story. “

Fishkin is best known as the founder and former CEO of the popular Moz  site and more recently the host of Whiteboard Friday . Fishkin is also an accomplished public speaker.

Read the complete interview with Fishkin at the Wistia for Marketing blog . 

Later in the guide, you'll learn how to create eye-catching slides that'll capture your listener's attention.

19. Your Voice Is Important

You may not think about your voice, but your voice is an important tool for your presentation. Learning how to use it properly will make you a more effective speaker.

Vocal coach  to celebrities and one of the world’s leading authorities on voice, Roger Love talks about the importance of your voice:

"Start thinking about what you SOUND LIKE. Your voice is the most powerful communication tool you possess. A 2017 Yale study proved that we have learned to lie with our words and our body language, but the sounds of your voice reveal authenticity and truth.

Learn how to use melody, volume, pitch, and pace to create sounds that move people emotionally. When you find your voice, you find your self-confidence, your storytelling ability, your charisma, and your influence. Only then can you create effective and outstanding business presentations."

20. Move Wisely

When you give your presentation, make your movements count . If you look aimless or awkward, it’ll make your audience uncomfortable.

The 2018 winner of the Toastmasters World Championship of Public Speaking agrees. Ramona Smith explains how paying attention to movement helped:

"I used to pace for no reason," Smith told Business Insider. "My movements weren't on purpose. I didn't have intentional movement. But I learned that you need to move with each point. So plant your feet, say what you have to say, move on to your next point."

You can find more of Smith’s public speaking advice on Business Insider .

21. Relax and Be Natural

Too many business speakers stand stiffly, making unnatural gestures. Or they fill their speech with flowery words they’d never use in real life.

Famed entrepreneur Sir Richard Branson favors a different approach. Here’s the public speaking advice Branson gave (via Inc .).

"Picture yourself in a living room having a chat with your friends. You would be relaxed and comfortable talking to them, the same applies when public speaking."

Effective Presentation Tips for After Your Speech

The tips below help you make the most of something most business presenters forget to think about. What happens after a presentation?

Here are some business presentation tips for what you should do when you're done speaking.

22. Ask for Feedback

One of the biggest questions most speakers have after their business presentation is whether it went well. Author and speech coach Suzannah Baum shares one presentation idea to find that out:

“When my presentation was done, I sought out the event planner immediately to get her feedback, put in terms of 'Did the content meet your objectives?'"

You’ll find more of Baum’s insights on the blog, Bring Power to Your Words .

23. Don’t Skip the Q&A Session

At the end of your presentation, give your listeners a chance to ask questions . A question and answer session lets you address any concerns members of your audience have. The right answers to an important question may even close the deal.

Professional communicator and author  Stacey Hanke  regularly gives keynote speeches and conducts workshops. Hanke highlights the importance of having a Q&A session as follows:

“Answering a question provides an opportunity for you to bond with those asking, even if the question is challenging. Questions allow you to clarify misunderstandings and set the record straight.”

Discover more of Stacey Hanke’s effective presentation tips in this article, The Best Way to Respond to Questions After a Presentation or Meeting .

24. Questions Are Good

If you think of questions after your presentations as a negative, think again. If the audience is asking questions, that's actually positive, according to former executive and presentation coach  Theodore May .

May puts it this way:

“But questions are not only good, they are essential. The successful presenter wants to be asked questions. …good and even difficult on-topic questions are what you want as a presenter.”

May offers even more tips for creating a great presentation in this article in the CIO digital magazine . 

25. Reconnect With Prospects

You’re not done when your business presentation ends. This is especially true if you made a sales presentation.

Following up with key prospects after a presentation is the important step many business professionals skip.  Follow-up may feel awkward, but it doesn't have to be that way.

Author and sales coach Jill Konrath provides this presentation tip for connecting with prospects:

“Your prospects want to work with someone who's constantly thinking about how they can improve their business. Be that person.”

Read more of Konrath’s presentation follow-up advice in the article, 3 Sales Follow-Up Strategies to Replace “Touching Base” .

You’ll also find follow-up is easier if you’ve got something your prospect is interested in to talk about.

26. Get Feedback

To improve your presentation skills, ask for feedback. Then listen to it.

Feedback lets you know how you did with your presentation. It also tells you what you should do differently the next time.

Founder of Global Public Speaking and Harvard lecturer  Allison Shapira  provides some practical presentation skills tips on how to get feedback. Here’s one of the most useful tips:

“You’ll be tempted to respond with, “yes, but…” and be defensive when receiving the feedback. Simply listen and learn from someone else’s interpretation of your speech.”

If you’re open to it, feedback will help you improve your presentation skills. 

Get Started on Your Presentation

You've just gotten business tips for making effective presentations from over 25 experts. Now it's time to start creating your own great business presentation. 

For more business presentation tips that work and inspiring presentation quotes, study these Tuts+ tutorials:

Next, we’ll share what you need to know about planning and writing great presentations. 

Stay tuned to learn more about how to make (plan and write) a great presentation...

Chapter 4. How to Plan (+Write) a Powerful Presentation Quickly in 7 Simple Steps

Preparation equals success. Planning and writing are your secret weapons for giving a powerful presentation. 

Let’s dive into the presentation writing process.

7 Simple Steps to Plan & Write Your Presentation

The presentation planning/writing process isn’t hard. It can be summed up in seven easy-to-follow presentation writing steps.

Many presenters skip important steps and pay for it when they give a poor presentation. Don’t be one of those underprepared presenters.

Here are the seven steps to follow to plan and write a great presentation:

• Discover Your Purpose
• Study Your Business Presentation Topic
• List Your Main Ideas
• Create a Presentation Outline
• Plan a Presentation Format
• Focus on the Opening & Closing
• Create the Written Presentation

These seven presentation writing steps will help you write a killer business presentation. Let’s look at each one:

Step 1. 5 Easy Questions to Discover Your Presentation’s Purpose

Your presentation’s purpose is what you want to get from your presentation when you’re done. Determining this is the first step in how to give a good presentation. Skip this and you might as well not give a presentation at all.

There are tools you can use to help you pinpoint your purpose. To start, ask yourself these questions:

• Why am I giving this talk?
• What does my business want from this presentation?
• Is the presentation informative?
• Is it a sales presentation?
• Do I want to rally people to my cause?

Once you’ve answered these questions, set a goal. It needs to be specific, and it needs to be measurable. If you’re unsure how to set effective goals, review this Envato Tuts+ tutorial:

The presentation writing process for setting goals for your speech is similar.

Now that you’ve set your goal, focus on it. It’s the reason you’re giving this presentation, after all. Everything in your presentation should advance your goal—especially your business presentation topic.

So how do you choose a presentation topic?

Here’s a Common Scenario

You’re invited to give a presentation at a conference. Your company, a public relations agency, wants five new clients as a result of your presentation. You choose the business presentation topic: How PR Will Help You Find a Winning Brand Identity .

In the example above, you could have chosen to cover all the benefits your PR company offers. But having a topic that broad would mean:

• You don’t cover any one point with enough detail.
• Your presentation runs too long.
• You lose your audience’s attention.

Try This: You should be able to cover your topic in 18 minutes or less. Why is this important? Attention span research from TED Talks shows that audiences can’t pay attention past 18 minutes. More on presentation length later.

Once you’ve discovered your presentation’s purpose, you’re ready to do your research.

Step 2. Be the Expert: Study Your Topic

Not understanding your topic or not getting to know your audience well is a recipe for presentation failure. Even worse—it’ll make you look foolish. Effective speakers study their topic and their audience.

Business Presentation Topic Research Questions

• Is the content accurate?
• Is the information current?
• Are there other sources for the information?

Audience Research Questions:

• What do they already know?
• What will be new information for them?
• What terms do they understand?

If you’ve been asked to speak for an external organization, ask that organization who your audience is and what they already know. Your company should also have some information on prospective customers.

Try This : Use demographic and psychographic studies to learn more about your audience. Facebook Audience Insights  and Google Trends can provide helpful information. Learn more about how to target an audience in these Envato Tuts+ tutorials:

Once you’ve finished your research, it’s time to choose your speaking points.

Step 3. Choose Your Main Points

During your research, you’ve gathered a lot of information. You’ve likely got more than you need.

Narrow it down to the main points that you want to present. Choose the information that’s most important to your audience and to meeting your goal.

List the information you've gathered. Now, review it. Cut anything:

• your audience already knows
• your audience doesn’t need to know
• that doesn’t advance your goal

Think of this presentation writing process as a funnel. You pour information into one end. Only the information that advances your goal comes out the other end. This keeps you from bogging your audience down with too much information.

Now, divide all the information into similar categories. You should start to see a natural grouping.

In the PR agency example above, the speaker finds that statistics on the importance of brand identity are important. They also find a case study where a redesigned brand identity led to increased customer awareness.

How many points should your presentation have? Many speech experts recommend having three main points (the so-called Rule of Three). The Rule of Three isn't a hard and fast rule. It depends on how much you say about each point.

It’s better to have fewer points that are well supported than a lot of barely supported points that your audience won’t remember anyway.

Remember: The ideal presentation length for most listeners is 15 to 20 minutes.

Try This:  If you’re scheduled to speak for more than 18 minutes, break your presentation into sections. Each section should be 18 minutes long or less. Use extra time to answer questions.

Example : Break a 45-minute presentation into two 18-minute speeches. Put a four-minute break in the middle and a five-minute question and answer session at the end.

Pro Secret: Get around the 18-minute attention span limit by planning a series of shorter presentations. ( Just make sure they’re not scheduled back to back .) This strategy works best if you’ve got more than one goal.

Step 4. Get Organized: How to Write a Presentation Outline

Once you know what your main points are, create an outline. You may wonder: how do you write an outline for a presentation?

Here’s what to do:

A presentation outline is like the outline for any other document. It sets the order of the information you’ll present.

At its most basic, a short presentation outline includes:

• introduction
• first point
• second point
• third point

Fill out these general headings with titles specific to your own presentation.

That basic outline works for a short presentation. Your presentation outline will vary with your audience and subject matter. A longer presentation outline could look like this:

• first main point
• support for point
• second main point
• third main point
• questions and answers

You've just created the outline for your presentation. Now you’re ready to plan a presentation format.

Step 5. Looks Count—Plan Your Presentation Format

Once you’ve selected your topic and main points, it’s time to plan your presentation format. For most business situations, a slideshow is the most effective presentation format you can use.

There are some significant advantages to using a slideshow format:

• It adds a visual component.
• You can easily integrate other media, such as audio or video.
• There are plenty of tools to help you create a slideshow.
• There are thousands of professionally designed templates to make your slideshow look good. ( We’ll take a closer look at how to use a professional presentation template later. )
• You control the pace of the presentation.
• You can leave a copy of the presentation with your audience when it’s over.

While there’s plenty of negative chatter about slideshows in general, and PowerPoint specifically, the truth is that they’re wildly popular. According to the BBC , there are more than 500 million PowerPoint users worldwide, and over 30 million presentations are given each day.

There’s a reason slideshows are so popular. They’re effective.

If you look closely at the complaints people make about slideshows, they’re really about the way the presentation software is used. Common complaints include:

• The presentation was poorly organized.
• The slides were poorly designed.
• The text was too small to read.
• The presentation went too long.

But these aren’t problems with the slideshow presentation format or any specific slideshow tool. There are two words for these problems: USER ERROR . And user error is exactly what you’ll avoid by following the advice in this guide.

Step 6. Write the Start and Finish of Your Presentation

The opening and conclusion of your presentation are important. The opening is where your listeners get their first impression of you. The closing is your last chance to get your message across.

For an effective presentation, take the time to get your start and finish right.

9 Presentation Writing Tips for a Successful Opening

The opening sets the tone for your presentation. Use the presentation writing tips below to grab your listeners' attention right from the start:

• Make a bold claim. This could be an astounding or even a shocking statement.
• Contradict expectations. Say the opposite of what the listener expects here.
• Stimulate curiosity. Start by presenting something curious or unusual that you’ll proceed to explain.
• Ask questions. Involving the audience right from the beginning is an effective way to engage them.
• Spin a surprising story. Storytelling is an effective presentation technique.
• Quote a well-known personality or a famous proverb. Starting with a quote is overused, but if done right can pull your audience in.
• Tell a joke. If you know your audience well enough to know what they’ll find funny, a joke can be a good opening.
• Show a video. A short but powerful video can make a huge impact on your audience.
• Reference a current event. If something momentous is happening, don’t try to compete. Instead, begin your presentation by briefly talking about what’s going on.

Towards the end of your intro, tell your audience what to expect from the presentation. Share your presentation structure. For example, if there’s a break in the middle of the presentation or if you'd like them to save all their questions until the end, tell them so in your opening.

Conclude Powerfully

Your presentation conclusion is your last chance to point out what you want your audience to take with them when they leave.

If you’re giving a sales presentation , appeal to your audience with a call to action . Many presentations omit this vital piece, yet it can mean the difference between success and failure. A call to action tells the audience what to do next.

Other options for closing your presentation include:

• a vision of the future
• a contrarian example
• a question and answer segment

Learn more about how to start and close a presentation:

Step 7. How to Write a Great Presentation

You've completed a presentation outline. You’ve worked on your introduction and conclusion. You’re now ready to create your written presentation.

You don't need presentation software for this stage. We'll add that in the next step. For now, a good writing tool will do. Follow this presentation writing process :

• Start with your presentation outline.
• Create presentation slide text for the introduction, each main point, and the conclusion.
• Write about your most compelling points in the first few slides.

To be effective, use short sentences and phrases to write your presentation. Review your content more than once to cut out wordiness and reduce unnecessary information.

Don’t put too much information on each individual slide. If a slide contains too much information, your audience won't grasp everything you’re sharing. Divide slides with too much material into several slides.

Learn more about writing a business presentation here:

Try This: Use planned pauses and transitions such as audience participation, videos, or other devices to divide a long presentation into smaller segments.

Caution : Humor can affect how your presentation is received. Humor lightens the mood and breaks up your material. But not everyone finds the same things funny. If you're not sure how a particular joke will be received, leave it out.

Want to access to this comprehensive guide for offline use.  Download this guide now (for FREE)  as a convenient 69 page eBook PDF with quick-action checklist. 

Keep reading to learn how to choose your presentation software…

Chapter 5. How to Choose the Best Business Presentation Software for 2024 (+Quick Start Tips) 

You’ve planned and written your presentation. Now, it's time to build it. Before you can do that, you've got to choose the best business presentation software for you to use.

We’ll help you make the right choice for your presentation. We’ll give you the information you need. Let’s take a close look at the best (and most popular) presentation software options:

Take the Quiz! What Business Presentation Software Is Right for You?

It helps to know as much about your presentation needs as possible. That’s why we’re including this presentation software quiz:

• What presentation software (if any) do you use now?
• What software requirements (if any) does your business have?
• What hardware and operating system do you use?
• What presentation tools do you have experience with?
• What's your budget for presentation software?
• How often will you work on the presentation with a team?
• Do you need to use special effects like animation?
• Do you need to import audio or video files?
• Will you be exporting your presentation to another file type?
• Do you often forget to save your files?
• Do you use a Mac or a PC?
• Do you ever need to work offline?

Remember your answers to these questions. We’ll revisit this quiz at the end of the chapter to help you find the right software tool for you.

Now let’s compare three of the most popular business presentation software packages. Let’s examine PowerPoint vs. Google Slides vs. Keynote .

Take a look at this  Google Trends chart for a quick look at how these three tools compare. The chart measures how many searches there were for each of the three major tools worldwide:

Let’s explore the differences between Keynote, PowerPoint, and Google Slides. Let’s look at each software tool independently.

1. Microsoft PowerPoint (Popular With Companies)

Estimates place the number of Microsoft PowerPoint users at over 500 million (via  BBC News ). PowerPoint is, without question, the most popular business presentation software.

If you work for a company, your business likely uses PowerPoint. If you’re required to use PowerPoint, your decision is already made.

You may already be somewhat familiar with PowerPoint. Maybe you’ve even already created a business PowerPoint presentation. That familiarity means you’ll be able to learn to use this powerful presentation tool fast.

Are you new to PowerPoint? Learn more about what PowerPoint is and how to get started quickly here:

Study the Envato PowerPoint Ultimate Tutorial Guide to learn even more about using PowerPoint.

Try This: If you created your outline in Microsoft Word and saved it on your PC, you can import it directly into PowerPoint. With PowerPoint open, click Open > Browse . Go to the file where your outline is stored. To the right of the File name field, switch from All PowerPoint Presentations to All Files . Click on your outline file and then click Open . PowerPoint creates a new presentation, with each paragraph of your outline in the title field of a new slide.

Advantages of Microsoft PowerPoint

Now, let’s look at the advantages of Microsoft PowerPoint and its disadvantages .

Even though it’s popular, its popularity isn't all there is to PowerPoint. Here are some of the many advantages of Microsoft PowerPoint: 

• It's part of Microsoft Office 365 (works with Office productivity tools like Word, Excel, and more).
• It can export PowerPoint files to over a dozen different file types, ranging from .pdf to .rtf.
• It can import (embed) audio and video files .
• It includes 50 animations and special effects.
• Collaboration is possible through OneDrive.
• Offline access is possible in PowerPoint.
• It's got free iOS and Android mobile apps.

Disadvantages of Microsoft PowerPoint

Now that we’ve looked at the advantages of Microsoft PowerPoint, it’s time to look at the disadvantages. One disadvantage is that it can be difficult to collaborate with others.

Recently, PowerPoint has improved the ability to collaborate in real-time. But there are still more steps than with Google Slides. To work with another user, you must save the presentation to OneDrive and invite the people you want to collaborate with.

Professional Microsoft PowerPoint Templates

One final advantage of Microsoft PowerPoint is the number of professionally designed presentation templates available. Here are some great business PowerPoint templates to help you create great presentations, as well as info on how to customize them quickly:

2. Google Slides (Great Collaboration & Great Price)

Do you need professional productivity tools? Is real-time collaboration part of your job? Is your budget limited?

Consider using Google Slides. It’s a readily available presentation software tool that’s part of Google’s productivity suite, which includes Sheets and Google Docs. Best of all, it’s free when you create a Google account.

Are you new to Google Slides? Learn more about what Google Slides is and how to get started quickly here:

Study the Envato Google Slides Ultimate Tutorial Guide to learn even more about Google Slides.

Try This: Did you know that you could copy a Google Slides slide from one presentation to another? To do this, open the Google Slides business presentation with the slide design you want. Click the desired slide and click Control-C to copy the slide to your clipboard. Open a second business presentation that you want to copy the slide to. Click the slide before where you want to insert the copied slide. Click Control-V to paste the copied slide into the second presentation.

Now, let’s look at the advantages and disadvantages of Google Slides .

Advantages of Google Slides

• It's free with a Google account.
• Share online for real-time editing and collaboration.
• Your work is saved automatically in Google Slides.
• It keeps a revision history, making it possible to go back to an earlier version.
• It's part of Google Drive (works with Google Drive’s productivity tools like Google Docs, Sheets, and more).
• Export Google Slides files to several different file types (although not as many as with PowerPoint).
• You can insert audio or video  files.
• Includes animation and special effects (although not as many as PowerPoint).
• Free iOS mobile app.

Disadvantages of Google Slides

One of the disadvantages of Google Slides is that you must have a Google account to use it. And there are also fewer choices for effects and themes.

Professional Google Sides Templates

Discover professionally designed Google Slides templates and learn how to quickly create a great business presentation with them:

3. Apple Keynote (Great for Mac Users)

You may be wondering: what is Keynote? Keynote is Apple’s presentation software tool. It’s part of Apple’s iWork productivity suite that includes Pages and Numbers.

To choose between Keynote and PowerPoint, read on to learn the difference between them.

If you’ve got a Mac, remember that Keynote already comes with your computer. Learn what Keynote is and how to get started quickly here:

Study the Envato Apple Keynote Ultimate Tutorial Guide to learn how to use Keynote.

Try This: Did you know you can stream a Keynote presentation using Keynote Live? Click the Keynote Live button on the menu at the top of the screen. You’ll be prompted to save your presentation to your iCloud account. Then, click the Continue button. Send the URL to the viewers you want to share your presentation with. Press Play to start streaming your presentation.

Now, let’s look at  Apple Keynote advantages and disadvantages .

Keynote Advantages

• It comes with your Mac computer.
• Keynote is part of the iWork productivity suite (works with productivity tools like Pages, Numbers, and more).
• Export Keynote files to several different file types (including Apple-specific file types like QuickTime).
• Insert audio or video files.
• Share and collaborate through your iCloud drive.
• Includes about 30 animation and 40 special effects (although not as many as PowerPoint).
• Work on the files offline.

Keynote Disadvantages

Keynote also has some disadvantages, the main one being that it’s for the Mac only. PC users can’t work on Keynote files.

Professional Keynote Templates

Create great presentations using Keynote with these great business Keynote templates and helpful tutorial:

Your Final Decision—Choose the Right Presentation Software for You

Let’s revisit the Business Presentations Software Quiz. Your answers to the questions on the quiz reveal which presentation software you’ll like.

PowerPoint May Be the Right Business Presentation Software for You If:

• You answered “PowerPoint” to questions 1, 2, and 4.
• You answered “PC” and “Windows” to question 3.
• For question 5, you had over $150 in the budget for a single user.
• For question 6, you answered “occasionally” or “rarely”.
• For questions 7, 8, 9, or 12, you answered “yes”.

PowerPoint is ideal for businesses that use the Microsoft Office productivity suite. It's also great for companies whose workers create business presentations independently.

Google Slides May Be the Right Business Presentation Software for You If:

• You answered “Google Slides” to questions 1, 2, and 4.
• For question 5, you had little to nothing in the budget.
• For question 6, you answered “often”.
• For questions 7, 8, and 10, you answered “yes”.

Google Slides is ideal for businesses that use the Google Drive productivity suite. It's also great for companies whose workers rely on real-time collaboration.

Keynote May Be the Right Business Presentation Software for You If:

• You answered “Keynote” to questions 1, 2, and 4.
• You answered “Mac,” “Apple,” “macOS,” or “iOS” to question 3.
• For question 11, you answered “Mac”.

Keynote is ideal for businesses that work on Macs and use the iWork productivity suite.

For a more in-depth comparison of these three software presentation tools, look at:

For even more software presentation tools, look here:

Now that you’ve selected a presentation software tool, read on to learn how to design your business presentation.

Chapter 6. How to Design a Killer Business Presentation Like a Creative Professional

You know your message. You’ve researched your topic and your audience. You’ve created your outline. And you’ve chosen a presentation software tool.

But for an effective business slideshow that moves people to action, you need a visually appealing presentation. Want a presentation your audience will remember? A good presentation design makes the difference.

The presentation slide design tips here will show you what to do (complete with PowerPoint presentation examples).

Get the Right Kind of Attention With These 6 Presentation Design Basics

Pay attention to these six presentation design basics as you design your presentation:

• Slide Layout
• Font Choice
• Special Effects

Let’s look at each element individually:

1. Slide Layout

A slide's layout is the organization of your content and the visual elements on each slide. Think about your presentation content as you design the layout of each slide of your presentation.

Look at what you've written. Imagine what type of slide design would be effective for each point. Some points may fit naturally on a slide with text alongside an image. Other points may be best shown through a slide with a chart or graph.

Keep each slide design as simple as possible. A cluttered design will draw attention away from your content. Also, for complicated points, you may need more than one slide. And that’s okay.

Try This: Draw thumbnails or create a storyboard to show a visual picture of the type of slide designs you need. ( Don't confuse these thumbnails with the Thumbnail view in many software presentation tools. ) These thumbnails are simply rough sketches of what various slides in your presentation will look like. You don't have to be an artist. A simple drawing will do. 

2. Font Choice

When choosing a font , think about both font type and font size .

Font type refers to the look of the font. Some fonts work for casual use, but not for a professional presentation. Choose a font that’s easy to read. San serif fonts like Tahoma or Gil Sans work well, especially for headings.

Font size is also important when creating a presentation. The font needs to be large enough for an audience to read from across the room. Use at least a 24-point font.

Don’t use too many different fonts in your presentation. Fonts should coordinate with each other and not be distracting.

Learn more about fonts here:

Try This : Pull out your branded business materials such as stationery, brochures, and business cards. List the fonts used. (If you’re not sure, ask your marketing department.) Replace the current fonts in your slide presentation with these fonts if they work well on screen.

Learn how to change your presentation fonts here:

3. Color Choice

Color plays a big part in any presentation. Colors send powerful visual messages. Choose the colors for your slide background, fonts, and accent text carefully.

The wrong colors will give listeners the wrong idea about your brand or message. Too many colors or clashing colors make your presentation appear garish and amateurish.

Color also lets you brand your presentations. When designing your presentation, think about your business color and design scheme.

Re-examine your branded materials (your website, stationery, and business cards). Compare them with the colors you plan to use for your presentation. It should all work together.

Learn all about color in the Envato Tuts+ tutorial:

4. Graphics

To help your listeners remember your main points, make wise use of graphics. Remember that the right visuals can help your listeners retain up to 65% of what you say (according to  Brain Rules ).

Consider using these types of graphics to give your business presentation a visual edge:

• illustrations
• infographics

It's important to use graphics wisely, though. Putting too many images on a slide or using unprofessional graphics will actually leave listeners with a negative impression.

Try This: If you've got an Envato Elements  subscription, you've got unlimited access to various design resources. Browse through the  photos , illustrations , infographics , and icons to find professionally designed visuals that meet your needs.

5. Media Choice

Embed a short video or audio into your presentation to provide some variety for your audience.

But be careful. Too many videos or audio messages will overpower your presentation and distract your audience. Limit your use of embedded media.

The media you choose should be professionally produced. Don’t embed sloppy, amateurish video or audio into your presentation.

Also, keep the embedded video or audio short. Under a minute is best, but don’t let it go longer than two minutes.

Find the best media to enhance your business presentation by asking these questions:

• Is this media related to my goal?
• Is the media professional?
• Does the media fit our company’s image?
• How long is it?

Try This : Play a royalty-free soundtrack on a loop before your presentation starts. Download professionally produced royalty-free music files with your Envato Elements subscription or for a single low fee from  AudioJungle .

6. Special Effects

Use the special effects that come with most presentation software to add extra interest to your presentation design.

The two types of special effects are:

• transitions

Animations are used to move the elements of your slide. Animations can move the slide body text, images, and other objects of your slide design. 

Transitions are a specialized type of animation that are used between slides.

Don't overuse special effects. Too many special effects distract from your main message. But sprinkling in a few special effects can add interest to your presentation.

Learn how to use animations in your presentation here:

How to Use a Presentation Template: 3 Easy Steps to Follow

A professionally designed business presentation template gives you a head start at making visually appealing presentations. Some of the other advantages of using a professional presentation template include:

• makes the most of your presentation software
• includes a ton of presentation design options
• updated often to current standards and trends

Are you wondering how to use a template? Here are three easy steps to get you started:

1. Search for a Pro Presentation Template Design

Find a professionally designed template at Envato Elements, which has thousands of presentation templates available. Use the Search bar and filters to find the right template for you, whether that's for PowerPoint, Google Slides, or Keynote.

If you're having trouble finding the right presentation template, there are some great PowerPoint presentation template choices in these articles:

No matter what presentation software you're using, you'll find visually appealing presentation choices in these curated lists.

2. Download a Great Presentation Template Design

When you’ve found the right presentation design template for you, download it.

In this example, we’re using The X Note PowerPoint Template . This template has a dark and light version. It also has 43 unique presentation slide designs included.

3. Customize Your Template

You’ll receive a zip file containing a presentation folder. Extract the files. Use your presentation software to open the template.

You’re now ready to customize the presentation slide design template with your own details. You can quickly add your presentation content, photos, and graphics, change the colors, and fully customize it to your needs. 

Learn more about customizing a PowerPoint template:

5 Top Business Presentation Examples (With Powerful Visual Designs)

Let’s look at how using a professional template design can quickly transform your presentation material from dull to interesting. Here are five before and after business PowerPoint presentation examples:

1. The Our Story Slide

In most business presentations, there’s a slide that tells the audience what a company is about. Here’s a before example of this type of slide using one of the standard basic templates included in PowerPoint:

As you can see, it’s very basic. It tells the story, but it’s not a visually appealing design.

Now let’s look at the same information, but this time we’ve used slide #4 from  The X Note PowerPoint Template  (dark version) . We’ve also added  an image from Envato Elements  to grab the viewer’s attention.

Try This : Make your company story come to life. Add a photo of your product or service in action to your slide design. 

2. The Our Services Slide 

Businesses use the Our Services Slide (or Our Products Slide) to explain what they've got to offer. Here’s a before example of this type of slide using the same standard template as before:

This time, we’ve used the light version of The X Note PowerPoint Template , slide #16,  to redo the slide design. Look at what a difference the template makes in this after example:

The icons we added here to the professionally designed slide came with the template. They dramatically transformed our presentation content!

3. The Timeline Slide 

Many default presentation slide templates lack a timeline graphic. Without a graphic, a bulleted list is often the best you can do.

But premium templates give you the option to display your timeline data visually. Here’s a look at the same timeline using  slide #14 from the dark version of The X Note PowerPoint Template :

4. The Awards Slide 

If your business has received awards, you’ll want to show those off in your presentation. Without many graphic options for showing your data, you may be forced to resort to bullets again. Here’s a before example using a default PPT template:

Look at the difference that a creative slide design can make (based on slide #15 of the light version of The X Note PowerPoint Template ) :

5. The Pie Chart 

Reading a list of statistics is dull. But if your slideshow template design is limited, a list may be all you’ve got to show your listeners. Here’s a before example of some key data using a standard template design:

A chart, like a pie chart, brings boring data to life. (Based on slide template #25 from the dark version of  The X Note PowerPoint Template .) :

For more PowerPoint presentation design techniques, review:

Should You Hire a Designer? (Handy Checklist)

You've just learned the key design elements for creating an effective presentation.

Professional presentation templates make it easy for nearly anyone to create an attractive and impactful presentation. But there are times when hiring a designer to create your presentation might be best.

Use the list below to decide whether you need to hire a professional designer to create your presentation:

• You’re too busy to create a presentation.
• You’re in the middle of branding. You want the designer to create a unique presentation look you’ll use again and again.
• You’ve got a generous budget for presentations.
• You don’t know how to use presentation software (and don’t have time to learn).
• The stakes for this presentation are high.
• You’re not confident in your ability to communicate your message to your audience.
• You need someone to provide professional input on what you’ve done so far.

A professional designer can create a unique presentation theme that fits well with your branding. A presentation designer also has experience and graphic design training to draw upon. They can present you with great design options.

Chapter 7. Get Maximum Audience Impact: Give (Deliver) Great Business Presentations

You want your business presentation to make a difference. You want your audience to remember it. You want them to act on what they hear.

You may think you can’t control this aspect of your speech. But you can. Stay tuned to learn how to give a great presentation with the most audience impact.

Let’s start with a look at the art of giving a good presentation.

6 Top Tips for Giving a Good Presentation

Use these powerful public speaking techniques to deliver a presentation that makes a difference . In this chapter’s tips for giving a presentation, you’ll learn how to:

• Project confidence through body language.
• Manage your speaking voice.
• Captivate your audience by telling a story.
• Have a good start (and killer close).
• Use strategic pauses for effect.
• Win your audience over with a smile.

Let’s examine each tip separately:

1. Project Confidence Through Body Language

Your body language (also known as non-verbal communication) tells your audience as much as your words. What your audience sees needs to match what you’re saying.

Most experts agree that non-verbal communication is as important as ( if not more important than ) the words you say (Source: The Nonverbal Group ).

The body language you use as you give your presentation includes your:

• expressions
• eye contact

Standing stiffly before your audience, reading from cards or a computer screen—as so many speakers do—doesn’t inspire confidence in your message.

Instead, stand naturally. Don’t be afraid to move. It’s okay to make hand gestures or move across the stage. Don’t overdo it, though. Keep your movements natural and relaxed.

Your expressions also play a big role in your non-verbal communication. If your expression makes you look uncomfortable, your audience will feel uncomfortable too. 

A quick fix for an uncomfortable expression is a smile. Try a friendly smile just before you start your speech and after you pause. We’ll talk more about the importance of a smile later.

For more detailed information on body language, study this Envato Tuts+ tutorial:

Try This : Once you’ve learned your speech, practice presenting a “dry run” in front of a friend or colleague. Ask them to notice the impression your body language leaves rather than the actual words you’re saying. Also, ask whether you’re slouching or standing stiffly. They can also tell you whether your movements are distracting or effective.

2. Manage Your Speaking Voice

How you sound also makes a huge impact on your audience. If you’re going to deliver a presentation that makes an impact, you need to pay attention to the way you speak.

Common speaking mistakes include:

• speaking too quickly
• speaking too softly
• speaking in a monotone voice
• mumbling or otherwise not speaking clearly
• overusing unnecessary interjections like “um,” “like,” and “you know”

Your voice leaves a big impression on your listener. It also determines whether they can understand what you’re saying . If your listener must work too hard to understand you, they’ll give up. You’ve lost their attention.

Managing your voice improves with practice. But first you’ve got to know what to work on.

Try This : Use a webcam, smartphone, or other device to record you practicing your presentation. As you play it back, look for problem areas where you need to improve. Take notes on the tone of your voice, how fast you’re speaking, and the volume of your voice. Also, notice how often you use interjections. These are all details you can work on improving.

3. Captivate Your Audience: By Telling a Story

It’s a scientific fact that people love stories. Studies show that messages with a story are 35% more effective than messages without a story. (Source: Inc. ) The same source indicates that the most popular TED Talks are over half narrative.

According to a study from neuroeconomist Paul Zak , we love stories because they cause our brains to produce:

• oxytocin, a neurochemical associated with empathy
• cortisol, a neurochemical that helps us focus

This is particularly true for stories with a dramatic arc. Learn more about Zak’s work and about how stories affect behavior in this YouTube video:

If your product or service has dramatically changed someone’s life, tell that story. Your presentation will be more effective because of it.

4. For a Presentation That Sticks: Have a Good Start (And Killer Close)

How you begin and how you end your presentation means the difference between a talk that sticks with your audience and one they forget.

The opening of your business presentation sets the tone for the rest of the presentation . Like it or not, the audience decides within seconds whether they want to pay attention or not. This Time magazine article puts the human attention span at less than ten seconds.

And once you’ve lost your audience’s interest, you’ll have to work twice as hard to capture it. In fact, you may never get their interest. Here are five effective ways to start a business presentation:

• Be bold. A bold statement, spoken with confidence, will capture your listener’s attention.
• Be contrary. Get people to pay attention by saying the opposite of what most people expect.
• Make them wonder. Curiosity is a powerful way to get your audience to focus on what you say.
• Ask questions. Questions are a great way to engage your listeners.
• Use storytelling. You just learned about how effective stories are. A good story makes a good opening.

Just as the beginning of your presentation is important, so is the end. If your audience is still listening at the end of your speech, that means they’re interested. Don’t blow it with a weak ending!

Three great ways to end your business presentation powerfully include:

• A call to action. Tell your audience what to do next.
• A vision of the future . Leave them with a dream of what could be.
• Close loops. While your presentation opens with a story or sparking imagination, your conclusion is where to pull all those open threads together into a killer ending.

For a detailed lesson on how to start and end a presentation powerfully, turn to this Envato tutorial:

5. How to Use Strategic Pauses for Effect

Using pauses to give a presentation may seem illogical. After all, you’ve got a limited amount of time to talk, and you want to say everything you need to say.

Yet, used correctly, pauses work. Some of the most effective bits of your speech are when you’re not talking. If you want to know how to give a killer presentation, learn when and how to pause.

Some of the advantages of strategically placed pauses:

• Audience connection . Remember what Dan Pallotta said about the power of silence and audience intimacy in Chapter 3 .
• Refocus listeners . Pauses give listeners a chance to gather their thoughts and refocus on your presentation.
• Better pace . A pause helps you control the pace of your presentation.
• Human needs . It’s good to give your audience a chance to stand up, stretch, and so on.

So, when should you pause? Here are some great times to pause:

• You’ve just made a major point.
• You’ve just asked a question.
• Your audience is laughing or otherwise making noise.
• For dramatic effect when telling a story.

Most pauses don’t need to be long. A few seconds to a minute is often all it takes to be effective.

A longer pause can serve as a transition to break a long speech into chunks your viewers can appreciate and are more likely to retain. 

6. Win Your Audience Over With a Smile

Facial expressions are a specific type of body language. And one facial expression is more important than the rest. Enter the smile.

Smiling during your presentation makes a difference for you and for your audience.

Smiling can help improve your mood and relieve stress (Source:  Psychology Today ). If you start your presentation with a smile, you’re less likely to be anxious.

A sincere smile is also catchy. If you smile, your audience is more likely to smile back. Also, a genuine smile is perceived as positive. People who smile are seen as friendly and more trustworthy.

Learn more about the power and benefits of smiling in this YouTube video from Ron Gutman.

Another secret to delivering an effective presentation is learning to deal with your nerves.

Get Comfortable: Deliver a Presentation With Confidence (And Without Anxiety)

It’s no secret that many people hate giving presentations. Even experienced speakers get presentation anxiety.

If you’re one of the many, many people who struggle with a fear of public speaking (also known as glossophobia), you’re not alone. You can still give an effective presentation.

Occasionally, your speaking anxiety will be so obvious that it distracts from your message. But most of the time your listeners will understand that you’re nervous. They’ve likely given speeches themselves, so they know what it feels like.

Your listeners will forgive you if you make a few mistakes.  They know that you’re only human and that humans make mistakes.

In fact, you’re probably more critical of your speaking ability than your audience is.

Here’s your go-to list of tips for giving a presentation with confidence :

• An hour or so before the presentation, imagine that your speech is already over, and you nailed it. Repeat the visualization of a successful outcome several times.
• A half hour or so before, plan on doing some light exercise. A brisk walk fits the bill perfectly.
• As you begin speaking, focus on various audience members. But don’t stare at any one person for too long. (If looking at people makes you uncomfortable, look at various spots on the wall directly behind your audience.)
• If you do happen to make a mistake, pause. Take a deep breath and collect your thoughts. Sip some water if you’ve got some. Then, keep going. Don’t make a big deal about the mistake.
• Some public speakers find that glancing at a friendly face in the audience helps. If this is you, make a mental note of where your friendly face is located before you begin speaking.

For more information on how to overcome the fear of public speaking and how to speak confidently, study these Envato tutorials:

One Final Tip : Practice works! The more you practice, the easier giving a presentation will be for you. Organizations like Toastmasters International and professional meetups can help you to practice and improve your speaking skills.

Not only is speaking confidently to your audience important, but so too is choosing the right venue to present in and getting familiar with it.

Use This Checklist to Find the Perfect Venue for Your Business Presentation Quickly

Where you give your presentation does make a difference. Choosing the right speaking venue means a better experience for both you and your audience.

As soon as possible, learn everything you can about the facility where you’ll give your presentation. If you can, pay a pre-presentation visit. Find out what’s available at the speaking location and what you need to bring with you.

To choose a good speaking venue, use the following bullets as a checklist:

• The facility is easy for audience members to find.
• There are enough chairs for all the members of your expected audience.
• Audience members can hear (and see) your presentation regardless of where they’re seated.
• There are restrooms convenient to the main speaking area.
• Get a specific list of provided equipment.*
• Make sure there are enough electrical outlets.
• The room has a place for you to project your slideshow (either a screen or a blank wall).
• The room will be heated (or cooled) to a comfortable temperature.

* Provided equipment can include cables, computer with keyboard and mouse, microphone and other sound equipment, a remote, a video adapter, and a working projector.

If you’ve got any questions about the facility before the date of your presentation, ask. Most venues are happy to work with you.

On the day of your presentation, bring any equipment that won’t be provided by your venue. Also, bring a laptop or phone charger.

You’ve just learned the best way to deliver a presentation with the most impact. Next, we’ll discuss those extras that can add something special to your presentation.

Chapter 8. 7 Creative Ideas That’ll Add Extra Oomph to Any Business Presentation

For a truly impactful presentation, you need to go above and beyond the expectations of your audience. Here are seven creative presentation ideas you can put to good use right away to make your presentation more memorable.

1. Give Away Some Swag

People love getting free stuff. A swag bag full of branded items means they’ll remember your organization each time they pick up that branded pen or pencil, keychain, folder, or other branded item.

Here’s a list of easily branded items, perfect for a swag bag:

• pens and pencils
• coffee mugs

Make sure that each swag bag item displays your company name and phone number. If you’re wondering how your logo would look on a promotional item, you can create mockups using Placeit .

Try This : Put together a book or pamphlet of tips related to your product or service. Give it away to audience members as part of your swag bag, or by itself.

2. Use an Infographic in Your Slides

Infographics present facts, figures, and other concepts in an attractive, visual way. Keep your listeners interested while you present data that might otherwise seem boring.

Notice how the colorful infographic below catches your eye:

Learn more about infographics in these Envato Tuts+ articles:

3. Add a Human Element to Your Presentation

Adding a human element is another creative presentation idea for extra oomph. People love stories, and they’re especially drawn to stories about people.

We’ve already talked about how effective storytelling can be. Learn more about storytelling in these Envato Tuts+ articles:

Try This : Poll your top 20 customers. Ask each one whether your product or service has made a difference in their life. Also ask whether they’d be willing to share their story. Contact the customers who said “yes.” Use their responses to create a powerful human impact story for your presentation.

4. Involve the Audience: Try a Q&A

Many presentation software packages include a question and answer tool. For example, with Google Slides you can let audience members ask questions online. This can be helpful for large audiences or if some of your audience members are remote.

Here’s a peek at how the Google Slides Q&A tool works. First, the audience is provided with a URL where they can ask questions:

If an audience member clicks on the link, they’re prompted to ask their question:

Learn more about the Google Slides Q&A feature in this article:

Here are more ways to involve your audience:

• Ask for a show of hands if the audience agrees or can relate to your question.
• Ask for an audience volunteer for a visual representation.

5. Show a Compelling Image

They say a picture is worth a thousand words. The right image can speak volumes.

Images are powerful when they:

• Stir an emotion.
• Stimulate the imagination.
• Capture an important moment.

The most effective images are those that tell a story. Look at the image below:

When you see this image, you realize this person has run out of gas for their car. You may wonder:

• How long have they been walking?
• How far do they have to go?
• Why are they alone?

The image can also be used symbolically to illustrate concepts like:

• the need to be prepared
• hitting a road bump in a journey
• dealing with the unexpected

Try This : When you use a compelling image in your presentation, pause for a moment to let your audience absorb the image. Then, move on to your point.

6. Add a Video or Animation

An animation or video can add interest to a presentation. Be sure to add an animation or video that’s professionally done and relevant to your presentation.

Be careful about letting your video take over your presentation. The video you choose should enhance your message, but not overpower your presentation.

To learn more about using videos and animations, study these Envato Tuts+ articles:

7. Be Available

A valuable extra you can add to your business presentation is to be available after it’s over. 

If the speaking venue permits, stick around for at least 30 minutes. Use the time to network with audience members and answer questions that didn’t come up during the question and answer session.

Those who approach you after the presentation are more likely to be serious prospects for your product or service.

Remember This: Don’t Add Too Much Oomph!

Adding one or two of these creative elements to your presentation will help capture your listener’s attention. Yet using an 'oomph' element on every slide in your presentation will most likely just overwhelm your audience. Apply these enticing elements judiciously.

You’ll find even more creative presentation ideas in these Envato Tuts+ articles:

Remember, one of the best ways to add 'oomph' to your business presentation is to be prepared. And being better prepared is what this guide is all about.

Chapter 9. 2024 Business Presentation Checklist: To Prepare for Your Next Business Presentation (Step by Step)

To help put all these presentation tips and techniques into practice, we've created a handy PDF checklist attachment that'll walk through everything you've learned. 

You can download this checklist as part of a FREE PDF set . This free download includes the 69 page Making Great Presentations eBook and quick-action Checklist. 

Download it now, then simply use it to check off each item as you prepare your next presentation. 

You've just learned about all about business presentations. You've discovered how to make great presentations and how to avoid common business presentation mistakes. It's time to act on what you've learned. The next step is up to you.

Do you want to learn more about presentations? You'll find many more helpful tutorials about making great presentations and using top presentation tools at Envato Tuts+ .

Also, be sure to grab a copy of The Complete Guide to Making Great Business Presentations in 2021. Download this FREE guide now  as a convenient 69 page eBook PDF with quick-action checklist.

For a truly effective presentation, you'll want to use a professionally designed business presentation template . Download the templates you need from Envato Elements or Envato Market .

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

• Informative
• Persuasive 
• Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

• Team briefings presentation 
• Annual stakeholder report 
• Quarterly business reviews
• Business portfolio presentation
• Business plan presentation
• Project presentation

Helpful templates from SlideModel:

• Business plan PowerPoint template
• Business review PowerPoint template
• Project proposal PowerPoint template
• Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

• Pitch deck/investor presentations
• Sales presentation  
• Business case presentation 
• Free business proposal presentation
• Business proposal PowerPoint template
• Pitch deck PowerPoint template
• Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

• Roadmap presentation
• Project vision presentation 
• After Action Review presentation 
• Standard operating procedure (SOP) PowerPoint template 
• Strategy map PowerPoint template 
• After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

• Introductory slide 
• Agenda/purpose slide
• Main information or Content slides
• Key Takeaways slides
• Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples !). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

• Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
• Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
• Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

• The topic of your presentation — a one-sentence overview is enough. 
• Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
• Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

• Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
• Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
• Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
• “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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14 effective presentation tips to impress your audience

Get your team on prezi – watch this on demand video.

Anete Ezera July 15, 2022

An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don’t come naturally to everyone. In this blog post, you’ll find 14 effective presentation tips you can implement in your next presentation to make it a success. 

Whether you’re preparing for an important presentation at work or school, or you’re looking for ways to generally improve your presentation skills, you’ll find these presentation tips useful. We’ve gathered a list to help you impress your audience from the get-go. You’ll find tips for creating and presenting your slides, talking in front of an audience, and other effective presentation techniques to help you stand out. 

Most common presentation mistakes

Before we list our top effective presentation tips, let’s explore the most common presentation mistakes. If you’ve made one or more mistakes in this list, you’re not alone. Most people have made at least one mistake. However, what’s important is to be aware of these errors and try avoiding them next time.

#1 A poor start

One of the most common mistakes people make is undermining the importance of the first few minutes or seconds of their presentation. 

Let’s say you’ve practiced your key talking points meticulously and gone over your slides a million times, but when you’re in the spotlight and need to say your first line, do you know exactly what to say to wow the audience? 

The start of your presentation is crucial. Not only because how you start sets the tone for the rest of your presentation, but also because people generally require around 8 seconds to decide whether they find the subject interesting enough to keep listening. Starting your presentation with a captivating intro is even more important than you think. To ensure you start off right, read our guide on how to start your presentation . 

#2 Lack of preparation

Yes, even though it’s clear that you should prepare before giving a presentation, it’s still a common mistake amongst presenters. Preparing content and talking points is an obvious start, but there are other steps that you might be overlooking.

Before you even join a meeting or walk into a room where you’re going to present, consider the technical requirements and get familiar with the equipment. If you’re presenting online, make sure to test-run your presentation and the visual aids you’re going to use. The last thing you want is a broken video link, poor audio, or a weak connection when you’re presenting. 

Also, consider the questions your audience might want to ask you about the topic. Think about how you’d answer those questions, or do even further research to really impress the audience with your answers. 

Explore other ways to prepare for a presentation to feel even more confident when presenting.

#3 Losing track of time

It’s great to feel passionate about your topic. However, you’ll have to consider your audience’s level of interest and knowledge. Some details might seem fascinating to you, and you’d like to talk about them for hours, but for your audience, too much information will drain their energy and lose their attention. 

Therefore, make sure to keep track of time. Also, consider your audience’s interests. A concise presentation is always better than a long one with a ton of information. Plus, you’ll have a higher chance of keeping your audience’s attention throughout the presentation. 

Effective presentation tips

Now that we’ve looked at some of the most common presentation mistakes – let’s dive into effective presentation tips that’ll help you excel in future presentations. 

#1 Tell a story

Stories connect, inspire, and empower people. Telling a story can entice action, help understand an idea, and make people feel connected to the storyteller. It’s also one of the most effective presentation tips. A study by organizational psychologist Peg Neuhauser found that a well-told story is easier to remember than facts, which makes it a highly effective learning technique. 

With that in mind, telling a story when you’re presenting can engage your audience and make it a more memorable experience. You can either share a personal story or a historical event, just make sure to have a clear connection between the story and the topic you’re presenting. 

#2 Work on your body language

Body language can make a huge difference in how your presentation is perceived. It’s one of the presentation tips you definitely shouldn’t overlook. 

Body language says a lot about a person’s confidence level, emotions, state of mind, and even credibility. For the audience, it’s a way to understand what the person is saying and how interested they are in the topic. 

Therefore, work on your body language to better convey the message you’re trying to communicate. Practice in front of a mirror before your presentation and be conscious of your hand gestures and facial expressions. 

#3 Understand your audience

Before crafting your presentation, you must know who you’re speaking to. Understanding the interests, demographics, professional background, and other valuable information of your audience is crucial in making your speech successful. 

If you’re speaking at an event, contact the organizers to get more information about other speakers and the audience. If you’re presenting at work, you may already know your audience fairly well. Use this information to your advantage and create content you know they’ll resonate with.

#4 Use high-quality visuals

What’s one of the most effective presentation techniques? Use of visuals. They play a crucial role in your presentation. However, only high-quality visuals will make a good impression and effectively communicate your message. Use high-quality visuals like images, videos, graphs, maps, and others to really land your point. 

Using visuals is a great way to convey your ideas as they’re easier to process than text. If you’re not sure where to find great visuals, check out our blog post on presentation visuals for five free resources.

P.S. the Prezi library holds a variety of images, videos, GIFs, stickers, and other visuals, including different charts and maps to spice up your presentation. It’s all available in your dashboard .

#5 Use data visualizations

Do you want to showcase statistics or other datasets in your presentation? Use data visualizations to make your data stand out and impress your audience. 

There’s nothing more boring than a bunch of data presented in a flat way. If you want to tell a story with your data, use interactive infographics or slides enriched with eye-catching visuals. Showcasing data will make your ideas appear more trustworthy and credible. 

Prezi Design offers a range of templates to choose from. You can start creating data visualizations from scratch or choose a template and edit the data there. 

#6 Make it engaging with interactive elements

It’s not easy to deliver an engaging presentation. People can easily get distracted or try to multitask, especially in the virtual environment. Sometimes, it’s difficult to focus on the speaker and the written text. Other times, the content just isn’t impressive enough to hold the audience’s attention. But it doesn’t have to be this way.

You can make your presentation more engaging for everyone by including interactive content like graphs and charts. With interactive data visualizations, you’ll make the data discovery process more engaging and exciting for your audience. 

Your audience will be able to hover over data points and click on certain icons or datasets to discover information on their own. Interactive visualizations will make the presentation more memorable and impressive. 

As you can see in the example below, you can discover different data by engaging with the infographic. 

#7 Stay consistent with fonts and color styles

You want your presentation to look visually appealing and highlight essential information. To make that happen, stay consistent with font styles and color schemes throughout your presentation. 

Use one or two fonts max to make the text easy to read and understand. Also, use a carefully selected color scheme that’s not too distracting. If you’re using Prezi Design, you can easily copy and paste styles by right-clicking on your data visualizations and selecting “copy styles.” This makes it easier to stay consistent and saves time when picking matching colors. 

#8 Structure your presentation properly

Before creating your presentation, think about its structure. What’s the main idea you want to convey? Use that as your starting point, and only include information that adds value to the narrative. 

Plan out the first topics carefully to properly introduce your argument. Add the essential information in the middle part of your presentation. Lastly, close your presentation with a summary of the main points and leave your audience with an afterthought. Also, plan when you’re taking questions and for how long. 

For more insight, watch this tutorial on how to structure your presentation:

#9 Practice your public speaking skills

Public speaking may not be your forte, but you can get better with practice. Don’t decline a great opportunity to share your ideas with a larger audience just because you feel nervous speaking in front of a group of people. 

One of the best ways to improve your public speaking skills is to practice in front of your family or friends – people you feel comfortable with. Also, focus on the topic you’re presenting and get excited about the idea you want to convey. This way you’ll appear more confident and feel less nervous about public speaking. 

Explore other public speaking tips from Jessica Chen, the founder, and CEO of Soulcast Media: 

#10 Show your slides next to you on-screen

If you’re presenting on Zoom or in a virtual meeting , think twice before you share your screen. The days of hiding behind slides are over. People want to see and connect with other people, not sit through another run-of-the-mill screen share. To do that, use Prezi Video to showcase all your content right next to you in your video feed. 

As a result, your presentation will look more engaging than a traditional virtual presentation . Also, your audience will have the chance to read your body language and follow along with what you’re saying even better. 

If you already have your slides prepared, don’t worry – you can easily integrate them into Prezi. 

See Prezi Video in action and check out our video templates to get started.

#11 Calm down before presenting

Being in front of an audience can feel nerve-racking. However, there are ways to calm down before presenting that will make you feel more centered and confident. The last thing you want is all your hard work to go to waste just because of stress. 

Try breathing exercises or a five-minute guided meditation before presenting. The trick is to remove all distractions and focus on the present moment so you’re not overthinking right before starting your presentation. Also, be fully prepared and know exactly what to say and when which will help you feel more collected. If you want to discover other ways to feel and look more confident, read how not to be nervous before a presentation . 

#12 Use transitions and animations 

Add movement to your slides with transitions and animations. You’ll make your presentation more visually appealing and engaging. However, be careful not to overwhelm your audience with your choice of transitions and animations. 

Choose a transition that matches your presentation visually and use it throughout your presentation. Consider what animations will be relevant to your audience and select a few to add to your slides. Don’t overdo it. Keep the focus on the message you’re trying to convey, and use animations to only support that message. 

#13 Be enthusiastic 

When you’re in a room with a positive and enthusiastic person, you can’t help but feel uplifted as well. High-energy people have this effect on others. Most importantly, a lot of people tend to mimic people’s behavior and mirror their energy when they feel a connection or relate to them. That’s called the chameleon effect . 

When you’re presenting, you want your audience to feel curious about what you’re presenting. You may also want to leave your audience feeling uplifted, interested to know more, or inspired. To have that effect on others, try to convey those emotions when presenting. Practice your speech, slow down your narration at times, or take a pause after you’ve delivered a statement, and use different presentation techniques to present your project and really drive your points home. 

#14 End your presentation in a memorable way

The first few minutes of your presentation are crucial for captivating your audience’s attention. However, don’t underestimate the importance of ending your presentation as powerfully as you started it. 

The way you end your presentation will play a crucial part in how your audience will remember it. You want to make a memorable impression by closing your presentation with a summarizing statement, a rhetorical question, a call to action, or another impactful way. Discover 10 ways you can end your presentation in our guide.  

There are a lot of factors to consider when creating and delivering a presentation. You want your slides to look professional and visually appealing while conveying your main points. You also want to look and sound confident even if you’re nervous about public speaking. Whatever your concerns may be, remember that preparation is essential. Practice and dedication are the keys to giving a successful presentation . Make sure to follow these effective presentation tips to excel in your future presentations. If you’re interested in creating a captivating presentation with Prezi, contact us to learn more or try it for free . 

Elevating presentations with Prezi AI

Embrace the innovation of Prezi to bring your presentations to life. With its unique platform, Prezi AI offers more than just visually appealing templates; it provides an immersive narrative experience, engaging your audience with a story-driven approach. By integrating Prezi AI , our platform’s capabilities are further enhanced, offering intelligent design suggestions and optimizing content layouts to ensure your presentations are not only beautiful but impactful. This integration is a perfect example of effective presentation techniques in action, using technology to create a more engaging presentation.

Interactive elements: transforming passive listening into active engagement

Prezi revolutionizes the way information is presented by incorporating interactive elements that invite audience participation. With Prezi AI, these features become even more accessible, suggesting ways to make your presentation more engaging through clickable areas, zoomable images, and dynamic visualizations. This level of interaction encourages exploration, making your message more memorable and transforming a standard presentation into an effective presentation.

Adding a personal touch in digital presentation with video

Prezi Video stands out by seamlessly integrating your content alongside your video feed, bridging the gap between traditional presentations and personal engagement. This feature is crucial for those looking to follow presentation tips that emphasize the importance of connecting with your audience on a more personal level. Prezi AI enhances this experience, ensuring your content is displayed in the most effective way possible, making your virtual presentations feel as though you’re directly conversing with your audience.

Mastering presentation artistry with Prezi

The journey to becoming a skilled presenter involves continuously refining your approach and embracing tools that elevate your ability to communicate effectively. Prezi, enriched with Prezi AI, is one such tool that transforms ordinary presentations into captivating experiences. By leveraging these advanced features, you can deliver presentations that are successful, memorable, and truly unforgettable, embodying the essence of tips for presentation mastery.

Whether you’re an experienced speaker or preparing for your first presentation, Prezi equips you with the tools to succeed. Engage your audience, tell compelling stories, and deliver your message with confidence and creativity. Following effective presentation tips and exploring how Prezi AI can transform your next presentation is a step towards mastering the art of impactful communication. Delve into the features and begin your journey to presentation mastery today.

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How to Make a Business Presentation (12 Easy Tips)

Jul 25, 2022

Whether over online or in the conference room, there’s a lot to consider when making a business presentation. Finding your unique presentation style that balances humor, confidence, approachability, and professionalism is no easy feat. Above all, capturing and retaining your audience’s attention is the most important and often the most difficult thing to juggle.

In this blog, we’ll share how to make a business presentation that’s compelling, engaging, persuasive, and memorable. Feel free to skip ahead to our 12 tips or start creating your own business presentation with a professional template

How to Give a Business Presentation: Guide, Tips and Examples

Consistently nailing business presentations can be challenging, with recurring obstacles often popping up to scupper your chances. While some factors are beyond our control, many are not. Discover here how to consistently excel in preparation, creation, and delivery to boost your chances of ongoing success.

James Moffatt

April 23, 2024

It is inevitable that at one point in your professional life, you will be tasked with giving a business presentation. Making this presentation powerful and effective is something someone in this scenario would aspire for, and therefore the ability to deliver a business presentation well is an invaluable skill. Today, we will master this skill by honing in on the art and science behind crafting and delivering outstanding presentations, backed up by examples and tips that have proven effective in the corporate world from some of the most reputable businesspeople.

What are Business Presentations?

A professional’s tool for communicating new ideas and inspiring, persuading audiences or investors, and kicking off discussions, the business presentation is a collection of information that is prepared and shared in a business setting. Traditionally occurring solely within a boardroom or in-person workplace, recent developments in working styles and setups have meant that more business presentations than ever are being carried out remotely.

Common within both formats is a range of supporting content such as data visualizations, text, images, and other multimedia, that can be shown on slides, different tabs, or a pitch deck. To give a good presentation, the vocal and visual aspects have to be faultless individually, but must also intertwine seamlessly. Achieving this often poses challenges, whether presenting in-person or online, but the root of this challenge is poor preparation, or ineffective use of presentation software. By following the advice within this guide, you will unearth this root, replacing it with a new and improved seed containing invaluable information on top-tier business presentations and how to consistently deliver them.

On the note of ineffective presentation software use, and before we get stuck into our full guide for creating great business presentations, this seems like an apt place to give our first tip. 

Tip 1: Use Bubbles for Online Presentations

If you are in a position where you need to give a presentation remotely, you don’t want to fall into that trap of misusing or entirely neglecting software that can elevate your presentation and its aftermath. By using Bubbles, you are able to either present using just video recording software if a PowerPoint presentation isn't necessary, or present using screen recording and video recording, to get the best of both worlds.

This is the view you will see before starting your presentation. Working within an asynchronous team, there have been countless times where I have had to record a presentation to share with my teammates. Often, my presentations involve going through and sharing various sets of data, all recorded in different areas. The beauty of Bubbles is that the transition between tabs, pitch deck slides, or PowerPoint slides is super slick and easy, meaning no focus is taken away from the content or the verbal element of the presentation. Try using Bubbles for free, and start to drive some positive change into your online presentations.

Now, let's get our teeth into the presentation itself, and how you can set yourself up for success.

Crafting an Effective Business Presentation

1. planning and preparation.

• What are the Objectives: You don't want to meander along without a clear central idea for your business presentation, so begin the whole process by clearly defining the purpose of this presentation. What do you want to achieve by doing it? Who is the audience and how can you cater to them? Without realizing, you will go a long way towards shaping the future content and delivery of the presentation here. 
• Research: You want to be seen as reputable! Even if you find it boring, you need to research thoroughly to make sure every claim in your presentation is backed up by accurate, up-to-date data, stats or information. This can be especially useful for persuasion in a pitch or presentation where the audience are highly experienced and knowledgeable.

2. Structuring Your Presentation

• Create an Outline: As I said, your objectives will mostly ghost-write this for you, at least mentally. The next stage is to jot the outline of your presentation down and draft it into a blueprint. Get an introduction down in a brief but attention-grabbing format, then bulk out the presentation's main body and arguments, before drafting how you want to conclude. By outlining, you will make any necessary PowerPoint slide design a quicker and easier process, and your presentation slides will be more coherent from start to finish by establishing a structure.
• Develop a Script: When it comes to the business presentation itself, you won't want to be sticking to this verbatim, and you wouldn’t see that in the presentation examples we will look at later, but it helps elsewhere. Having a script will help you practice and will help you to create a presentation template at a later stage, with prompts that you can use to prompt yourself in the presentation.

Read on for the final 3 stages in our guide, more tips, and interesting examples of great business presentations.

Make your meetings matter

Use AI to record, transcribe, and summarize meetings into actions. Bubbles is your home for after-meeting collaboration.

3. Designing Your Slides (Where Applicable) ‍

• Choose the Right Template:  As we know at this stage, the spoken element of the presentation is not the only important element. A good PowerPoint template or Google Slides template can, and will set the tone for your entire presentation. Unless you’re a lone wolf, make sure your slide design aligns with your company’s branding.
• Effective Use of Visuals: Visuals should always be quality over quantity, as you don't want presentation design to be too busy. Incorporate some charts, graphs, and infographics if they are needed to explain complex data or add context. Also, throw in images and videos where it makes sense, to break up the monotony of text and to give yourself a break from speaking.
• Consistent Style: Match the style you choose throughout for your presentation to be as professional as possible, whether that be fonts, color schemes, or the frequency of non-text elements like videos.

4. Delivering the Presentation

• Practice Makes Perfect: Rehearse until you can't handle more rehearsing. A good presentation doesn't just happen overnight, and you need to practice to find areas that should be improved before the big moment. If you struggle with presentation anxiety, you will be doing yourself a favor by committing to rehearsing. Bubbles is great for practicing presentations, as you can record yourself presenting, before watching it back and analyzing the areas that need more work.
• Engage with Your Audience: Eye contact, natural hand gestures, varied voice tones... all of the above with help the maintain interest in your presentation. Try to involve the audience by putting questions within your presentation template and inviting guest participation.
• Handle Questions Intelligently: Questioning comes with a territory. Make sure you are prepared to answer the questions that you anticipate being asked.

5. Using Technology and Tools

• Presentation Software: You don't want to look like a rookie when it comes to handling your PowerPoint presentation, for example, so familiarize yourself with your chosen tool and make sure you know how to troubleshoot any common issues (slide transitions etc).
• Remote Presentation Tools: It's more common than ever before to present virtually, so pay equal attention to your virtual meeting platform, and make sure you know how to record a Zoom meeting, for example. Luckily for you, this is quick, easy, and free with Bubbles Notetaker.
• Asynchronous Presentation Tools:  It might also be required for you to present asynchronously before sending it to whoever needs to hear. You can use the same tactic as you did for practicing here, and record your presentation with Bubbles. By doing so, you will allow yourself to invite the audience to comment and offer their input.

Examples of Effective Business Presentations

1. steve jobs' iphone launch (2007).

Overview: In 2007, Steve Jobs introduced the iPhone in a landmark presentation that would set the standard for product launches in the technology industry. The presentation was not only about revealing a new product but about introducing a revolutionary idea. Below, you can see how Bubbles can be used to record presentations, and you can also watch Steve Jobs' presentation in the bubble!

Why It Was Great: Steve Jobs excelled in creating a narrative that was both simple and compelling. He used clear, concise language and presented the iPhone as a revolutionary combination of three devices: a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communicator. This approach helped the audience easily grasp the uniqueness and value of the iPhone without overwhelming technical details.

Key Elements: Jobs' presentation was highly effective due to his impeccable timing, use of suspense, and the staged reveal of each iPhone feature. He connected with the audience on an emotional level, making them feel they were witnessing the start of a new era. His minimalist slide design and charismatic delivery focused attention on the message, making the technology both relatable and desirable.

2. Mary Barra at CES 2021 (General Motors)

Overview: Mary Barra, CEO of General Motors, delivered a pivotal presentation at the Consumer Electronics Show (CES) in 2021, where she outlined GM's vision to transition to an all-electric future. The presentation marked a significant shift for the automotive giant, traditionally known for gas-powered vehicles.

Why It Was Great: Barra’s presentation was notable for its clear commitment to sustainability, a critical issue that resonated well with contemporary global concerns. She effectively communicated GM's long-term goals, including launching 30 new electric vehicles globally by 2025 and aspiring for carbon neutrality by 2040.

Key Elements: The use of high-quality visuals and futuristic video demonstrations helped illustrate GM’s forward-thinking approach. Barra presented complex technological and environmental plans in an accessible manner, which helped stakeholders understand and align with GM's strategic direction. The presentation was also successful in reinforcing GM’s image as a leader in innovation and environmental responsibility.

3. Simon Sinek’s “How Great Leaders Inspire Action” (TED Talk 2009)

Overview: Simon Sinek’s TED Talk, where he introduced his concept of the "Golden Circle" and explained why "people don’t buy what you do; they buy why you do it," remains one of the most viewed TED Talks. It's effectively a presentation on how to present.

Why It Was Great: Sinek’s presentation stands out due to its insightful analysis of successful leaders and organizations. His core idea—that people are inspired by a sense of purpose or 'why' behind actions—helped many viewers rethink their business strategies and leadership approaches.

Key Elements: The simplicity of Sinek’s Golden Circle model, which starts with 'Why,' then moves to 'How,' and finally 'What,' made a complex concept easy to understand and apply. His engaging storytelling and use of real-world examples like Apple and Martin Luther King Jr. helped illustrate his points vividly. The talk’s clear, thought-provoking message combined with Sinek’s passionate delivery made it a transformative experience for many leaders and entrepreneurs.

These examples showcase not just the content of the presentations but also the strategies and delivery methods that made them stand out. Each presentation was tailored to its specific audience and designed to drive home a compelling message in a memorable way.

Tips for Giving Presentations Well

Storytelling.

Weave your data and statistics into a narrative that relates to your audience's experiences or challenges.

Interactive Elements

‍ Use polls, live demos, or interactive slides to involve your audience actively.

Psychological Engagement

‍ Techniques like the 'rule of three' or strategic pauses can enhance understanding and retention.

Delivering compelling business presentations requires careful preparation, thoughtful content organization, effective slide design, and engaging delivery. By integrating these elements, and staying on top of the latest technology that can help with presentations, such as Bubbles, presenters can captivate their audiences and achieve their communication objectives. Remember, the key to success lies in your ability to connect with your audience and convey your message powerfully and persuasively.

⚡️ Supercharge your meeting productivity Learn how in under 2 mins:

Collaborate better with your team.

Get your point across using screen, video, and audio messages. Bubbles is free, and offers unlimited recordings with a click of a button.

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How to Make a Business Presentation in 7 Easy Steps [Free Business Presentation Templates]

Updated: May 02, 2022

Published: September 11, 2019

There’s a reason many people despise public speaking. Defining your presentation style , putting together engaging slides, getting your point across clearly, handling unexpected questions, and squeezing a laugh out of the audience is a lot to consider.

Still, nearly all of us have to give business presentations every so often — especially salespeople . And the most daunting part of preparing for any presentation is that there’s always room to improve. 

Even the most seasoned speakers headlining at conferences or reps who top the leaderboard every month can improve their storytelling, deliver their message more clearly, and perfect their physicality. And so can you.

There are an infinite number of presentation tips out there, so we’ve distilled the vast pool of tips down to what will make the biggest impact on your presentation — and we’ve left you with actionable takeaways you can apply to your presentations today.

How to Make a Business Presentation

1. make a plan.

Things won’t go according to plan if you don’t even have a plan in the first place. Before building your slide deck , create an outline that includes the main points and pieces of evidence you want to get across.

This outline will act as your anchor while you build a slide deck and give your presentation, pointing you toward the key arguments you know you need to touch on.

I like to start with the bare bones: introductory remarks , the three points I hope my audience remembers from my talk, and concluding remarks. Then, I add sub-points to each of those three points that comprise the meat of my presentation.

These bullet points become helpful later, too, when I’m putting together my slides. They show me how much material I have on each takeaway, which allows me to split my content into the appropriate number of slides.

A well-delivered, memorable introduction and conclusion are essential ingredients of a presentation. Don’t overlook them in your outline.

Even a couple of quick bullet points on exactly what you plan to cover in each will help you set an engaging, confident tone at the start and wrap up in a way that helps your material stick in your audience’s mind.

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2. Choose a slide deck

Select a slide deck that matches the tone of your presentation. There are three primary factors that can influence your deck style:

• The formality of your workplace . A good litmus test is your company’s dress code. For example, if you wear business formal attire to work, stick with a slide deck with neutral colors like navy, white, grey, and black, and keep your fonts sharp. If your workplace is more casual or prizes creativity over ceremony, consider a more colorful deck, but keep it to two to three complementary colors to avoid creating slides that are too busy.If you’re looking for a slide deck that’s creative but not overwhelming, consider something like this ( you can download this slide deck template for free here ):

• The content you’re presenting. Serious research and financial data, for example, are suited for more professional decks. Informal recaps, brainstorms, and planning sessions may give you more bandwidth to use brighter colors.Here’s an example of a slide that would be well-suited for data:

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• Your personal brand . If you’re known at work for your sense of humor or your GIF reaction time on Slack, you’ll be able to get away with a more friendly font and colorful template. If you lean into professionalism and want to express rigor in your analysis or ideas, select a deck with few distractions — keep the colors neutral.

We had our designers here put together a set of free business presentation templates that you can start using today. 

3. Lead with a story and a laugh

One of the reasons it’s so easy to get wrapped up in TED Talks for hours on end is that nearly every presenter begins with a compelling story.

Whether it’s the harrowing tale of a near-death experience or a heartwarming recap of the speaker’s daughter’s first day of preschool, a great story engages the audience’s attention. It should also allow the speaker to build a personal connection with listeners and serve as a memorable cornerstone of the presentation.

When possible, begin your presentations with a story. The key, once you’ve shared your story, is to succinctly tie its main point back to the focus of your presentation.  

Don’t feel you must tell a story that’s groundbreaking or unique — in fact, relatable stories will be most effective at breaking through to your audience.

For example, a marketing director at HubSpot recently began a presentation about her team’s redesign project by sharing a personal anecdote about her struggles clearing weeds in her garden.

Finally, add humor where it feels natural. Getting a laugh out of your audience within the first minute will put them at ease and set a positive tone for the information they’re about to take in. 

4. Add verbal signposts

One of the best pieces of presentation advice I’ve ever gotten came from a college professor who believed our brains needed what he called “signposts”: verbal cues that could stick in an audience’s mind even as the details slipped away. 

He challenged us to distill our presentations down to three key takeaways and come up with one-to-three-word phrases that represented each point. Then, we were to reference those three cues or signposts in our introduction — just before diving into their details — and once again at the end.

If there were slides involved, he also had us select a simple image for each signpost that would be repeated throughout the deck.

Here’s an example: if you were giving a presentation pitching a website redesign, you might talk about all of the benefits a redesign would bring. Your website would be more visually consistent with your brand, the user experience would vastly improve, and you’d improve loading time to boost your search rankings.   

The signposts for this presentation might be: 

• Brand Consistency
• Improved UX

Even if the audience forgot the mechanics of how each of these areas would improve with the redesign, they would walk away with three easy-to-remember phrases that summarized the value of your proposed project.

Since taking that professor’s class, I’ve watched and created presentations completely differently. I always look for a speaker’s signposts and incorporate my own into every presentation I build. Signposts help me retain more material and communicate my points more directly.

5. Rely on images and charts rather than text and tables

Humans process images faster than text. And, as a speaker, it’s a disconcerting experience to see your audience squinting their eyes as they try to make out a hundred tiny words or numbers on your slides, scribbling down as much information as they can before you skip to the next section.  

To avoid this issue, rely on images whenever possible. Keep the attention on you, the expert, by selecting an image or two to drive home your point. Don’t try to squeeze all of your information on a single slide.

6. Incorporate audience interaction

We all dread sitting through boring presentations. And no matter how experienced a speaker you are, there’s inevitably going to be a low-energy point of your talk during your first dry run.  

To keep the energy up, add in a quick moment of audience interaction. There are many different ways to re-engage listeners with participation:  

• Quiz them and have them raise their hands to vote on options.
• Ask a question.
• Have them turn to a neighbor and share one reaction to what they just heard.
• Have people stand up momentarily if they agree with a given statement.

Movement will engage attention in a new way and refresh the energy of the room, carrying you through to the end of the presentation.

7. Hold a couple of non-essential data points until the Q&A at the end

You will always want to use adequate data to make a business case and provide a meaningful, truthful presentation. However, it’s okay if you’re not able to fit every detail into your presentation. 

In fact, if you intend to hold a question and answer session at the end of the presentation , leaving a couple of interesting but non-essential data points out during the presentation can give you impressive material to work with during the Q&A.

Anticipate several questions you’re likely to get or have a colleague watch a practice run-through and come up with three questions for you. Then, choose a couple of pieces of evidence not included on the slides themselves and have them in your mental back pocket to support your answers. 

Data always speaks more loudly than statements that don’t have a specific piece of evidence behind them. Remember, you’re an expert on your presentation topic — and additional, specific points can only help you when it comes to demonstrating your expertise.

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13 Tips for a Powerful Business Presentation

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If you are an entrepreneur, a business owner or a marketer you definitely held or will deliver a business presentation. May it be to your employees, your senior managers or to venture capitalists, your presentation must be the support of your ideas.

As scary as it sounds for some of us, preparing a powerful business presentation can differentiate you from the other speakers that your audience has already seen.

From the business presentations that we encountered and designed we recommend following these 13 tips:

When dressing for a presentation, it’s important to wear something you’re comfortable in, and something that makes you feel confident.

Lauren McGoodwin, founder and CEO of Career Contessa

1. Tell the story of your business

Storytelling is a very powerful tool these days. It is so much easier for your audience to follow a story and relate to something real that has happened to you. There is a high chance that they have had the same problems as you or went through similar hard times.

Tell your audience how you got here and what makes you believe in your business.

2. Be enthusiastic

The level of energy in the room depends on you. If you come to deliver the presentation and you are bored or tired, so will your audience be. 

Are you passionate about the subject you are presenting? Then use this passion when presenting, people are going to listen to you with more interest.  

Get energised before the presentation with some music or with inspirational quotes, do some easy exercises or vocal preparation. This way you will catch their attention from the beginning.

3. Establish your credibility

It’s not a moment to just present your career, but it’s a moment to show that what you say is credible and that you are entitled to be there and give out those informations. You can do this by sharing an experience, or reveal the work that you put in getting to the informations you have now.

This is an important point when you hold a presentation in front of your managers or to venture capitalist. They will immediately know if you have a solid background in the domain. 

4. Know your presentation

Even if you created it yourself or you were helped by a designer or agency, you must go through the presentations at least 10 times before going in front of your audience. The presentation is just a visual support of what you are saying, not otherwise.

Public speaking experts advocate for the 10:1 ratio rule where you practice 10x the amount of time you would be presenting (so for a 1-hour workshop, you should practice 10 hours). This is ratio was adapted from the 18th century American philosopher, Wayne Burgraff, who is credited of saying: “It takes one hour of preparation for each minute of presentation time.”

Review your information before the presentation and think of all the questions that you can receive. Make sure you can back up any number or statistic that you might show, as investors will often tear into any kind of projection.

5. Make an analog plan

Visualize how you want your presentation to go, create a map of the presentation. People nowadays are always on a device, laptop, phone or tablet and keep losing the focus of the bigger picture. The best way to start planning your presentation is grabbing a pen and paper and writing down exactly what you want to happen. Tools like notepad, pencil, sticky notes and flash card help you build an outline that you follow after in designing the presentation.

Draw the map, where do you start, where are the stops on the way and where do you want to get the audience. Make sure you have a logical flow of presentation.

Build your arguments around the stopping points, they are the key takeaways of your presentation. This way you will know how long the presentation is going to and how to prepare for it.

6. Speak naturally 

This is a business presentation and you should use adequate business language and technical terms, but this should also come to you naturally. If some terms don’t sound right for you should not use them

Think of the goals as hooks for your audience, what is that will attract their interest to follow you through the entire presentation.

The goal is to communicate clearly with your audience.

7. Share your goals for the presentation

Everybody loves achieving goals. Keep your audience attention by setting a few specific goals at the beginning of your presentation that you can achieve during it. The goals are also reminders of your main points. 

This will set a sense of effective communication that will after transfer to your way of working. 

8. Connect with your audience

There are more ways through which you can connect with your audience. You can do this by talking from a collective point of view, it is a high chance that your audience were in a similar situation.

I know that we all went through this

Another way to keep your audience from any distraction is to ask a startling question, to which you will answer next with your presentation. Or you can engage them with a simple raise of hands if they agree or not with some points of your presentation.

9. Express your ideas visually

A business presentation is longer than most of the presentation, and if all your slides are covered in text, nobody is going to remember it. Impactful images and relevant graphics are easier to follow and don’t distract your audience from what you are saying. 

Find creative ways to express your idea with images, videos, art or just a blank slide. With or without presentation skills, this is the best way to get your message across the room.

A lot of speakers use photography to illustrate their ideas. So when everyone uses great photos, how can you make yours stand out and have an impact on your audience? I recommend choosing photos that all use a similar style, subject, or other theme in common.

Jonathon Colman, senior design manager for Intercom 

10. Separate your ideas with transition slides

For more impact introduce your next idea with a transition slide. The transition can be either an image or a powerful quotation to evoque the topic. It will also break your presentation in more chapters, making your audience focus on your points one at a time. 

11. Personalise your presentation template

How important is the presentation? Do you want to show that you care about the topic? Go to your marketing department or ask a designer to help you tailor a design for your presentation. The right design is like the right pair of shoes.

If you want to go with an existing template look for one that matches the presentation topic. Put some effort into changing the colors to your brand colors.

12. Ask for feedback before the presentation

Working too much or too hard on a presentation can get you so involved that you won’t be able to see the bigger picture. It will make sense to you, but ask for an outsider opinion to see if they can also understand what you present.

Since you already know everything that is in the presentation, let somebody else take a look to check for mistakes or for misplaced words, images, numbers.

13. End your presentation with Next steps

When you finish the presentation the audience is still processing all the information that you just gave. Help them figure out what to do with all of these with the next steps you can make together. 

End with a strong call to action and invite them to talk personally about it. 

It is a challenge to prepare all of this on your own. Business presentations are complex and need time for preparing. We know it and we can help you prepare it. 

Are you ready to take your presentations to the next level?

Our team can help with everything from researching your project, writing the content, designing and building your slides, and even creating handouts.

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8 Ways to Deliver a Great Presentation (Even If You’re Super Anxious About It)

• Joel Schwartzberg

Know your point, always.

Feeling anxious about a presentation? It’s likely about a fear of public humiliation rather than of public speaking.

• Shift the spotlight from yourself to what you have to say.
• Reject the voice in your head trying to destroy your confidence.
• Knowing what matters – and what doesn’t – will help you succeed.

I recently worked closely with a 24-year-old client — let’s call him Martin — who was tapped to deliver a five-minute presentation at his company’s annual town hall meeting. Martin had never given a public speech in his professional life, but his accomplishments impressed his supervisors, and they wanted Martin to share his success with the rest of the organization.

• JS Joel Schwartzberg oversees executive communications for a major national nonprofit, is a professional presentation coach, and is the author of Get to the Point! Sharpen Your Message and Make Your Words Matter and The Language of Leadership: How to Engage and Inspire Your Team . You can find him on LinkedIn and X. TheJoelTruth

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Best practices for virtual presentations: 15 expert tips that work for everyone.

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In today’s COVID-19 world, virtual meetings and presentations have become the norm. While many presentation skills and best practices apply to both in-person and virtual presentations, expert virtual presenters understand the importance of adjusting their approach to match the medium. With in-person presentations, you more or less have a captive audience — you still need be engaging, but your audience is kind of stuck with you for the duration. But with virtual presentations, your audience has a greater opportunity to stray. You now have to compete for their eyes, ears, hearts, and minds against diminished attention spans, increased home and work life distractions, and conflicting priorities. 

Here are 15 expert tips to set you up for success in your next virtual presentation:

1.     Get the Lighting Right:  As a presenter, it is essential that people can see you well. Make sure you have good front light—meaning the light shines brightly on your face. If your back is to a window, close the shades. While natural light is often the best choice, if your home office doesn’t have natural light and you do a lot of virtual presentations, consider purchasing supplemental lighting to enhance your image.

2.     Choose the Right Background:  Try to use a background that enhances your professional image and is aligned with your message. Avoid a cluttered background or anything that can be distracting. Learn whether your presentation platform enables you to use virtual backgrounds (like Zoom) or whether you can blur your background (like Microsoft Teams). Your background can either add to your professional presence or detract from it.

3.     Know the Technology:  Nothing kills a presentation faster than a presenter who fumbles with the technology. This is a performance, so make sure you know how to make it work. A dry run is essential so that you’re comfortable with the platform features. It’s best to have a co-host (or producer or moderator) assist you with the technology so that you can focus on your presentation. Make sure you practice with the same technical set up (computer and internet connection) that you will use when you deliver the presentation.

4.     Play to the Camera:  When you are the one speaking, look directly into your computer’s camera , not on the screen or at the other participants. This takes some practice, but it makes the viewer feel as if you are looking right at them. Some presenters turn off their self-view so that they aren’t distracted by their own image. Put the camera at eye level . Try not to have your camera too far above or below you. If it’s too low, then you run the risk of creating a double chin. A camera too high makes it difficult to maintain eye contact, as you may find your gaze dropping as you speak. If you are part of a panel or a team of presenters, make sure you are aware of when your camera is on. If you are not speaking but your camera is on, make sure you look like you are paying attention! Powerful presenters understand the importance of making eye contact with their audience, so this means you have to simulate the same effect virtually.

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5.     Get Close (But Not Too Close).  You want the camera to frame your face, neck, and shoulders. People are drawn to faces, so you don’t want to lose that connection by being too far away, but you also don’t want your face to take over the whole screen like a dismembered head because, well, that looks weird. Practice your positioning and distance.

6.     Stand Up:  If possible, use a standing desk or position your laptop so you can stand at eye level with your computer. Standing up provides a higher energy level and forces us to put our body in a more presentation-like mode. If you have to sit, lean forward as you would if you were presenting at a real meeting or as if you were a TV news anchor. Avoid slouching away from the camera, as that sends a signal that you are disconnected from the audience.

7.     Be Animated:  Just like in a live presentation, you want to present with a little energy and animation. Too slow or too monotone in your voice makes it easy for folks to disengage and tune out. Keeping people engaged virtually requires you to actually be engaging.

8.     Pace Yourself:  Without real-time visual audience feedback cues, getting the pacing right can be difficult. Even though you want to infuse some animation and energy into your presentation don’t pump up the speed too much. If you tend to be a fast talker in real life, practice slowing down just a bit. If you’re a slow talker, you may want to speed up just a bit.

9.     Do A Sound Check:  If your sound is garbled, people will tune out. While people may forgive less than perfect video, if they can’t clearly hear you, they will leave. Practice with someone on the other end of the presentation platform. Make sure your sound emits clearly. Sometimes headphones or external microphones work better than the computer audio, sometimes not. Every platform is different, so make sure your sound quality is excellent every time. And again, you should practice with the same technical configurations and location that you will use for your presentation.

10.  Plug into Your Modem:  If possible, plug your computer directly into your modem using an Ethernet cable. This will give you the strongest signal and most stable internet connection. The last thing you want to happen during your presentation is to have a weak or unstable internet signal.

11.  Incorporate Redundant Systems.  If using slides, make sure someone else (another webinar co-host or producer) also has a copy of the slides just in case your internet goes wonky and you have to present by calling in. If you are using slides, make them visually appealing. Use high-quality graphics and limit the amount of text on each slide. It’s your job as presenter to deliver the content. The slides are meant to enhance your spoken words, not replace them.

12.  Engage Your Participants. Just as if you were doing an in-person presentation, craft your presentation to engage the audience. Incorporate chats, polls, raised hand features, etc. Try not to speak for more than ten minutes without some sort of audience engagement. Use the participant list to interact with your participants by name. Have people chat or raise a hand if they want to speak. Keep track of the order of people and then call on them to invite them to turn on their mics or cameras. 

13.  Let Someone Else Check the Chats.  Don’t get sidetracked by the chats during your presentation. You’ll be shocked at how distracting it is to your train of thought if you attempt to read the chats while speaking. Instead, have your co-host or producer monitor the chats. If you ask people to chat you answers or comments to a question you’ve posed, then pause your talking and engage directly with the chats by acknowledging them, reading them out loud, and commenting on them. 

14.  Evaluate and Enhance:  If possible, record the session and take the time to play back and look for areas that worked well and areas that you might want to improve upon. Great presenters, whether virtual or in person, understand the value of continually honing their craft. Be sure to acknowledge your strengths as well as your areas of improvement.

15.  Be Yourself and Have Fun:  Again, just like in face-to-face presentations, audiences connect to authenticity, so be yourself! Let your personality show through. Have fun. If you look like you’re enjoying the presentation so will others. Research shows that happy people retain information better than bored or disinterested people, so model the energy that you want to create. The audience takes its cue from you.

Remember, whether you are presenting in-person or virtually, all presentations are performances. And all performances are in service to your audience. Their time is valuable, so honor that time by delivering the best presentation you can. No matter what kind of presentation you are giving, you must find ways to create authentic audience connection, engagement, and value.

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How to Resize an Image in PowerPoint Without Distortion

Last updated on August 14th, 2024

When designing a PowerPoint presentation, it’s common to insert images to enhance your message visually. However, resizing images without distorting them can be tricky. Distortion occurs when the aspect ratio of the image is not maintained, resulting in a stretched or squished appearance. This article will guide you through the steps to resize images in PowerPoint while preserving their original proportions and quality.

First step is to insert the image you want to show in the presentation slide. As soon as you insert the image, it will be placed in the slide, and if you have PowerPoint Designer activated, it will suggest possible enhancementes on the layout.

Understanding Aspect Ratio

The aspect ratio is the relationship between the width and height of an image. To avoid distortion, it’s crucial to maintain the original aspect ratio of the image when resizing.

If the aspect ratio is altered, the image may appear stretched or compressed, which can detract from the professionalism of your presentation.

How to Resize the Image in PowerPoint Using the Corners

After inserting the image, click on it to select it.

To resize the image without distortion, drag from the small corner handles (the small circles or squares located at the corners of the image in the PowerPoint slide).

Pro Tip: Hold down the Shift key while dragging a corner handle. This ensures that the aspect ratio is locked, keeping the image’s proportions intact.

Resize the Image in PowerPoint Using the Format Picture Pane

Another method to resize an image without distortion is through the “Format Picture” pane.

Right-click on the image and select “Format Picture”. In the Format Picture pane, click on the “Size & Properties” icon (it looks like a square with measurements).

Ensure the “Lock aspect ratio” checkbox is checked.

Enter the desired height or width in the respective fields. The other dimension will adjust automatically to maintain the aspect ratio.

Adjusting the Image for Specific Sizes in PowerPoint

If you need the image to fit specific dimensions (e.g., within a certain area of the slide), follow these steps:

First, determine the maximum height or width your image should occupy.

With the “Lock aspect ratio” option enabled, adjust one dimension (either width or height) to the desired size.

The other dimension will scale accordingly, ensuring the image fits within the specified area without distortion.

Cropping Instead of Resizing

Sometimes, resizing alone may not give you the result you want, especially if the image is still too large or small after resizing.

In such cases, consider cropping the image:

Select the image and click on the “Crop” tool in the “Picture Format” tab.

Drag the black cropping handles to remove unwanted parts of the image.

You can also crop to a specific shape if desired, while still maintaining the aspect ratio.

Resizing Multiple Images in PowerPoint

If you have multiple images on a slide and want them to be the same size without distortion, follow these steps:

Select all the images by holding down the Ctrl key and clicking on each image.

You can follow the same approach and select all the images to resize, then drag the corner of the image.

Right-click and choose “Size and Position.” In the “Size and Position” pane, make sure “Lock aspect ratio” is checked. Enter the desired size for one image, and all selected images will resize proportionally.

Extra Tips for High-Quality Images in Presentations

Always start with high-resolution images. Resizing low-quality images can result in pixelation or blurriness.

Avoid excessive resizing. It’s better to use images close to the desired size to minimize quality loss.

Resizing images in PowerPoint without distortion is essential for maintaining a professional and polished look in your presentations. By using the methods outlined in this article—resizing from the corners, locking the aspect ratio, and cropping when necessary—you can ensure that your images retain their original proportions and quality. Remember to use high-resolution images and avoid excessive resizing for the best results. Happy presenting!

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• Presentation Ideas for Students: Easy and Unique Topics

Presentations at school are not just an everyday task: they are your chance to show you are a bright student and demonstrate your vision. Adding some creativity and your personal touch to your presentations will provide an extra level of interest and help your presentation remain in people’s memories.

You don’t need to be a techie, either. Software packages such as PowerPoint, Google Slides, and Canva are easy to use and provide many colorful devices to make your ideas visually striking.

To create this article, we invited experienced presentation designers and effective presenters to share tips and original ideas for presentations that will help students succeed. So, choose an interesting topic from our list and create a presentation using the tips from our experts!

List of Topic Ideas for Different Categories

As you already know, the right topic needs to appeal to you, fit the occasion, and hold the interest of your audience. Here's a more detailed checklist of the characteristics of the best presentation topics:

• Engaging: Captures and holds the audience’s interest throughout the presentation.
• Relevant: Relates to trends and topics in your field of study or work.
• Researchable: Information and resources are available to support your claims and arguments.
• Brief and Concise: Easily understood by the target audience with no convoluted ideas or overused terminology.
• Original: Offers a fresh perspective or approach, distinguishing it from common topics.
• Appropriately Scoped: Well-suited for the allotted presentation time; not too broad or too narrow.

Thus, when selecting presentation topics for students, consider these factors to create an excellent presentation. You can also explore what a good essay topic looks like to get more inspiration and ideas for your presentation.

So, check out our list of 100 PowerPoint presentation topics for students, which has been thoroughly structured to make it easier for a school or university student to choose a topic!

10-Minute Presentation Ideas

You must pick your subject carefully if you have 10 minutes to make an impression. It has to be brief and compelling. Here are ten short and memorable ideas for presentation topics:

• The Future of Renewable Energy Sources
• The Psychology Behind First Impressions
• The Rise of Artificial Intelligence in Everyday Life
• Minimalism: More Than Just Decluttering
• The Impact of Social Media on Mental Health
• Brief History of the Internet
• How to Start a Small Business
• The Basics of Personal Financial Management
• The Importance of Voting in Democratic Societies
• The Benefits of Daily Physical Activity

If you need help creating a great topic, consider consulting expert writers. The PowerPoint presentation writing service can provide engaging presentation examples for students. Moreover, experienced authors will help you with any part of your presentation if required.

Good Higher School Presentation Ideas

School presentations for high school students can be a perfect way to introduce exciting topics and help them broaden their educational horizons. Here are ten PowerPoint presentation topics for higher school students:

• The Effects of Global Warming on Our Planet
• The Evolution of Pop Music
• Understanding the Stock Market
• The Science of Habit Formation
• Exploring Career Options in Technology
• The Role of the United Nations in World Peace
• The Influence of Advertising on Consumer Behavior
• Teenage Mental Health: Understanding and Support
• The History and Impact of Comic Books
• Cybersecurity: Protecting Yourself Online

Business Topics for Presentation at University

Business presentations must be informative, explaining industry trends, strategies, and innovations. Here are the ten most impressive business slideshow ideas for students:

• The Impact of E-commerce on Traditional Retail
• The Role of Social Media in Modern Marketing Strategies
• Startup Culture: Evolution and Impact
• Corporate Social Responsibility: Examples and Outcomes
• The Future of Work: Remote vs. In-Office
• Blockchain Technology in Business
• Global Economic Trends and Their Impact on Local Businesses
• Customer Relationship Management: Best Practices
• Business Ethics in the Age of Technology
• Mergers and Acquisitions: Strategy and Outcomes

>> Find more business research paper topics  for presentation  at StateOfWriting!

Medical and Nursing Topics for Presentation

Medical and nursing presentations usually focus on today's issues, innovations, and new or best practices. This list covers ten interesting topics for presentation for healthcare professionals and students:

• The Role of Telemedicine in Modern Healthcare
• Advances in Robotic Surgery
• The Impact of Mental Health on Physical Well-being
• Ethical Dilemmas in Nursing Practice
• The Importance of Patient Education in Chronic Disease Management
• Breakthroughs in Alzheimer's Disease Research
• Handling Medical Emergencies in Remote Areas
• The Evolution of Nursing Roles in Healthcare
• Strategies to Combat Antibiotic Resistance
• Patient Safety and Quality Improvement in Hospitals

Unique Management Topics for Presentation

Good management is at the heart of a successful enterprise. The following ten creative presentation ideas explore leadership, strategy, and operational effectiveness:

• Leadership Styles and Organizational Impact
• Change Management: Strategies for Successful Implementation
• The Importance of Emotional Intelligence in Leadership
• Project Management Techniques for Efficient Workflow
• Cross-Cultural Management and Its Challenges
• Corporate Governance and Accountability
• Managing Remote Teams: Tools and Tips
• Innovation Management in Companies
• Crisis Management: Case Studies and Lessons Learned
• Performance Management and Employee Development

Interesting Psychology Topics for Presentation

Psychology is a human science that seeks to understand the mechanics of our minds and behaviour. Here are ten topics to do a presentation on psychology that are sure to captivate and educate any audience:

• The Psychology of Motivation and its Impact on Success
• Cognitive Biases and Decision-Making
• The Effects of Stress on Mental and Physical Health
• Child Development: The Role of Nature vs. Nurture
• The Influence of Personality on Lifestyle Choices
• Psychological Techniques in Pain Management
• The Impact of Social Media on Teen Self-Esteem
• Memory Formation and the Mechanisms of Forgetting
• The Role of Therapy in Treating Anxiety Disorders
• The Psychological Effects of Color on Mood and Behavior

Best Biology Topics for Presentation

Life comes in many forms, and biology is the science that explores them all. Here are ten easy topics for presentation on biology:

• The Genetic Basis of Inherited Diseases
• The Role of Microbiomes in Human Health
• Conservation Strategies for Endangered Species
• The Process and Implications of CRISPR and Gene Editing
• Plant-Animal Interactions and Their Ecological Impact
• Marine Biology: Deep Sea Ecosystems and Their Mysteries
• The Biology of Aging and Longevity
• Biotechnology in Agriculture: Innovations and Ethics
• Behavioral Ecology and Animal Communication

Good Physics Topics for Presentation

Physics helps people understand the general laws of the Universe. Here are ten unique topics for presentation in college:

• The Theory of Relativity and Its Applications
• Quantum Mechanics: Principles and Paradoxes
• The Physics of Black Holes and Neutron Stars
• Advances in Particle Physics and the Large Hadron Collider
• The Role of Physics in Renewable Energy Technologies
• Nuclear Fusion: The Future of Energy?
• The Science of Thermodynamics and Its Modern Applications
• Astrophysics: Exploring the Composition of the Universe
• The Physics of Sound and Music
• Fluid Dynamics in Nature and Technology

Chemistry-Related Topics for Presentation

Chemistry is central to many innovations around us and our daily experiences. Let’s explore ten presentation topic ideas explaining chemistry from practical applications and theoretical research:

• The Chemistry of Everyday Life: Soaps and Detergents
• Organic Chemistry and Pharmaceutical Development
• Nanotechnology in Chemistry: Materials and Applications
• The Role of Chemistry in Environmental Conservation
• Catalysis and Its Importance in Industrial Processes
• The Future of Materials Science with Polymers and Composites
• Biochemistry: Proteins and Enzymes at Work
• The Chemistry of Food and Flavor
• Electrochemistry and Its Applications in Energy Storage
• Chemical Safety and Toxicology in the Modern World

Tips for Creating Powerful Presentations

Shaping the perfect presentation is vital to persuade the audience to listen. Mastering the art of presentation can impact your success. Our experts have kindly provided basic advices for a successful presentation:

• Know your Audience: Match the content to your audience's interests, level of knowledge, and expectations.
• Lead with a Hook: The story or compelling start that helps you capture attention and achieve the tone you want for your presentation.
• Use Visuals Wisely: Relevant visuals can support and enhance your message – but must never overshadow it.
• Practise Makes Perfect: Rehearse your speech beforehand many times to deliver it more fluently and confidently.
• Make Your Presentation Interactive: Add questions, interactions, and active engagement with your audience to keep them interested.

To be effective with presentations, you must know your audience, have a killer beginning, use stage-appropriate visuals, practice, and use a strong engagement hook.

Elevate Your Presentation to Leave a Lasting Impression

To sum up, picking interesting presentation ideas for students and adding a touch of creativity to them can turn school assignments into memorable experiences. You can also use visual aids or UK writing service to make your presentation eye-catching and showcase your unique perspectives and insights. Your efforts will impress and inspire those who listen.

• How to Write a Lab Report: Tips from Academic Researchers
• 6 Tips For Finding The Best Essay Topics
• Business Research Topics: Selected by Experts
• Unique Discursive Essay Topics To Try In 2024

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10 creative ideas for presentations

December 8, 2022

Ready to step up your presentation game? Let’s talk about creative ideas for presentations so you can deliver killer presentations every time. Whether you’re preparing a pitch deck for potential investors or onboarding new hires, you’ll need an engaging presentation to keep your audience interested. That’s right: even if you’re already a pro at public speaking, creative Powerpoint presentations can instantly upgrade your next meeting.

So, what’s the secret to creative presentations? You don’t have to spend hours on every slide, but you should design your slides to impact your audience. Well designed slides can add more power to your words, and they can make you feel more confident during presentations.

Why should you make presentations?

Creative ideas for presentations might not be easy to come by, but they’re important. Why? Presentations are all about storytelling. From business ideas to online classes, presentations offer a unique opportunity to inspire, educate, and persuade your audience.

At the same time, they’re an incredibly flexible (and cost-effective!) communication tool. Even if you’re using presentation design templates , you’ll have the flexibility to tweak the design based on your needs. This way, you can create presentations for different audiences—all while easily adding and removing information to pique your listeners’ interest.

Types of presentation slides

There are all kinds of creative ideas for presentations, but they ultimately serve a few similar purposes. Before diving into presentation design, you’ll need to choose the right slides. Remember: you need well designed slides to leave a lasting impact on your audience. Not only that, but your slides should be visually impactful, easy to understand, and convey key information in just a few words.

So, how can you choose the best slides for your next presentation? Here are some of the most common slides to inspire your presentation design.

Informative presentations

Informative presentations are educational, concise, and straight to the point. While other presentations might entertain or inspire their audience, informative presentations share information to educate their audience.

For example, you might create informative slides during an onboarding program. During new hire onboarding, HR needs to explain what benefits employees will receive, how to file complaints, where employees can find information, and other important hiring details.

Educational presentations

While informative presentations are typically used in the business world, educational presentations are usually used in academics. They’re a great communication tool for sharing ideas, detailing study results, or presenting a hypothesis.

In both in-person and online classrooms, teachers give educational presentations daily. Using beautiful presentation slides, eye-catching visuals, and fun design elements can help keep students interested while conveying key information.

Progress reports

Your business builds a new marketing strategy to achieve its long-term goals. After the newest marketing campaign starts driving results, it’s time to report on the campaign’s progress. Progress report presentations share updates, progress toward deadlines, collected data, and potential areas of improvement.

Inspirational presentations

One of the biggest examples of inspirational presentations? TEDTalks. During TEDTalks, motivational speakers inspire people to rethink their approach or change their behavior.

Most inspirational presentations aren’t as life-changing as TEDTalks, but they keep their audience engaged. For example, a company overview presentation might present information about a company, from its origins to values. Most importantly, it tells the company’s story to show listeners what the company stands for.

Infographic presentations

Whether you’re reporting marketing stats or presenting study results, infographics can be your MVP.

Simply put, an infographic is a multimedia graphic that helps you share information through beautiful designs. It’s an amazing tool for highlighting key statistics, visualizing data, and flexing your creative muscles to spark your audience’s curiosity.

Top 10 unique presentation ideas

Right, so let’s get to our creative ideas for presentations section. Most people tune out of presentations within the first 10 minutes . You need an engaging presentation that keeps your audience hooked, but finding creative ideas for presentations isn’t always easy.

The good news? Whether you’re presenting your master thesis or marketing analytics, it’s possible to create exciting presentations that don’t put your audience to sleep. Here are the best creative Powerpoint ideas to upgrade your next presentation.

1. Channel your inner minimalist

When it comes to unique presentation ideas, minimalism is one of the best ways to make an impact. The key to minimalist design is including just enough information and visual detail to keep your audience engaged. When done right, minimalist presentation slides can make your audience feel relaxed and focused.

2. Use a monochrome color palette

A monochrome color palette uses a single hue with different strengths. For example, you might create a presentation with different shades of orange. For the best results, change the background color to the palest shade, and use the strongest shade for the title. You can even make your photos match by adding an orange-tinted filter.

3. Tell an amazing story

If you want to leave a lasting impact on your audience, storytelling is the tool you need to create a memorable presentation. Sharing personal stories, whether they’re funny or inspirational, can help you connect with your audience and make your presentation more meaningful.

4. Make an impact with bold fonts

Want to draw your audience’s attention to the slide title? Use a bold, chunky font to make your title stand out (bonus points if your title is short, sweet, and straight to the point). The best presentation fonts are easy to read with minimal visual decorations and sharp corners.

5. Experiment with different textures

Mix up your presentation design with different textures, like scrunched paper or textile backgrounds. Here, you might experiment with different types of backgrounds to match your topic. For example, if you’re creating a back-to-school presentation , use notebook paper to match your student’s note-taking style.

6. Use a geometric background

A geometric background can add a pop of color to your presentation without distracting your audience. If you’re feeling bold, use dynamic titled polygons to create movement. Meanwhile, if you’re looking for a softer vibe, use circular backgrounds to infuse your slides with creativity.

7. Explain complex concepts with mind maps

Presenting study results? Reporting marketing stats? Instead of playing it safe with snore-worthy slides, keep your presentation fresh with mind maps. By creating mind maps, you’ll be able to showcase complicated information in a visually impactful way.

8. Engage your audience with questions

Make your presentation more interactive by asking questions to your audience. For example, to keep your slides minimal, try displaying only the question on the slide. Once the audience has pitched in their opinions and answers, you can click to the next slide to reveal the actual answer.

9. Stay on brand

Once you’ve captured your audience’s attention, you need a consistent design to keep everyone on the same page. When designing your slides, use your brand’s style guidelines to choose the right color scheme, font styles, and design elements.

10. Replace bullet points with fun design elements

Let’s face it: bullet points can get boring, especially if you’re using them on every slide. Instead of using the same design over and over, create fun slides by replacing boring bullet points with fun designs, like icons, stickers, and pictograms.

Apply creative ideas for presentations through Picsart

Now that we’ve learned all about creative ideas for presentations, it’s time to put that knowledge into practice. An amazing presentation can bring your story to life, helping you keep your audience engaged with pro-grade slides.

Even if you’re not a seasoned designer, you can add fun design elements, bold color palettes, and attention-grabbing visuals with Picsart. Here’s how to bring your creative vision to life with a professional slideshow.

On the web:

1. Open the Picsart Slideshow Maker and start a new project.

2. Choose the desired size for your slideshow. Then, click Upload to upload your own photo or video.

Or, you can explore photos and videos from the Picsart library.

3. After you’ve picked your favorite design, click Text on the left panel sidebar to add text to your slide.

4. To add music, click Audio to explore our library of #FreeToUse music.

5. Click the + button on the right panel sidebar to add a new slide.

6. When you’re finished, click Export , choose the image quality and file type, and download your slideshow.

1. Open the Picsart app and tap on the plus sign (+) to start a new project. 2. Scroll down to Video and choose Slideshow . Then, choose the pictures you’d like to include in your slideshow. Or, you can tap Search to explore the Picsart photo library. 3. After you’ve picked your photos, tap Next .

4. Choose your desired slideshow size and add transition effects to your slides. 5. Upgrade your slideshow with fun effects, music, text, and stickers to engage your audience.

Create at the Speed of Culture

Picsart is a photo and video editing platform and creative community. A top 20 most downloaded app worldwide with over 150 million monthly active users, its AI-powered tools enable creators of all levels to design, edit, draw, and share content anywhere. The platform has amassed one of the largest open-source content collections in the world, including photos, stickers, backgrounds, templates, and more. Used by consumers, marketers, content creators and businesses , Picsart tools fulfill both personal and professional design needs. Picsart has collaborated with major artists and brands like BLACKPINK, Taylor Swift, Lizzo, Ariana Grande, Warner Bros. Entertainment, iHeartMedia, Condé Nast, and more. Download the app or start editing on web today, and upgrade to Gold for premium perks!

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How to Create a Successful Project Presentation

Written by: Unenabasi Ekeruke

You’ve spent time working on a project that could be a potential game-changer for your company or client. Now you’re buzzing to present it to your team, investors and other key stakeholders.

Creating and delivering project presentations can be nerve-racking and you probably have one question running through your mind.

How do you get the decision-makers to understand your project or secure their buy-in?

Considering that some companies have had about 12% of failed projects in the past year, you want to create presentations that are not only convincing but memorable.

With the right project presentation deck, you can win and keep your audience’s attention long enough to explain project details and why it’s sure to succeed.

Not sure how to create successful project presentations? We’ve got you covered.

This article will show you how to set project goals and create winning presentations that take your project to the next level.

Here’s a short selection of 8 easy-to-edit project presentation templates you can edit, share and download with Visme. View more templates below:

Let's get to it.

1 Set Goals for Your Project

Before you dive into the main details of your project presentation, you want to answer these questions:

• What is your project set out to achieve?
• Why is it important for you and your team to achieve your set goals?
• How do you plan to communicate your goals to your audience?

If you have to make long guesses before answering these questions, you’ve got a lot of work to do.  

Here’s what you should know. Beautiful or well-articulated project presentations aren’t a substitute for project planning. Without clear goals, your project is already set up to fail. And your investors might think, “why bother listening?” 

Many project managers tend to rush through the goal-setting phase, but we don't recommend this. That’s because you could be setting yourself up for failure.  

Once you clearly define your project goals, you can get stakeholders to buy into them. 

Now the question is, how do you set goals for your project and achieve them? One way to do that is by using the SMART goal setting method. 

Setting SMART Project Goals

SMART is an acronym that stands for S pecific, M easurable, A chievable, R elevant and T ime-Bound.  

SMART goals are a staple for planning and executing successful projects. It takes a deeper look into the finer details your audience care about, such as:

• Project plan and schedule,
• Project timelines,
• Milestones, 
• Potential roadblocks and more

For example, let's say your project aims to improve customer experience on web and mobile devices. Notice this example describes the end goal. But it doesn’t specify how you’ll work to enhance customer experience. 

Here’s how using SMART goals provides direction for your planned project. 

When setting your goals, be clear and specific about what you want to achieve in the end. 

A specific goal could be: “We want to build a responsive website and mobile app for our company to improve customer experience. This project will require inputs from our product design, software and marketing department”.

Measurable  

During your presentation, you'd have to answer questions like:

• What metrics will you use to determine if you meet the goal? 
• How will you know you’re on the right track? 

Having metrics in place will help you evaluate your project. Plus, you’d be able to monitor progress and optimize your project to achieve better results.

It doesn’t matter if you’re planning a short-term or long-term project. Ensure you set metrics and milestones that count towards your goal.

From our earlier example, a measurable goal could be to have: 

• Over 100,000 mobile app downloads on Google Playstore and Apple App Store. 
• A 20% bounce rate on your website and a 15% conversion rate on mobile and web. 

Attainable  

One of the most critical questions you want to ask during goal-setting is, “Can we achieve our set goal?” Do we have the resources to accomplish the goal within the available time frame? 

If the answer is no, then you’d have to consider what it would take to achieve those goals. This may require adjusting your goals or the resources needed to achieve your goal. 

Although it’s okay to be ambitious, you should also be realistic.  For example, getting 200,000 app downloads in one week could be overly ambitious if you’ve just launched your app. However, if you set out to achieve that goal in three months, that could make your project practicable. 

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Your project goals need to align with your broader business goals. Are your goals relevant to the growth and success of the company?  Are they worth allocating resources for?

For instance, if your company is B2B and doesn’t plan to expand to the B2C market, launching an e-commerce website would be an irrelevant goal. 

Time-Bound  

Regardless of your project type and size, you should set time frames. Setting target dates for deliverables creates a sense of urgency and motivates you to hit your goals. 

From our example above, a time-bound goal could be “We aim to achieve 100,000 mobile app downloads and a 15% conversion rate by the end of the fiscal year. Our company will launch the mobile app by Q3 with a robust marketing campaign that will run through the end of next fiscal year.”

Setting SMART goals doesn’t have to be a challenging task. Use the template below to set project goals that position your business for success. 

Communicate Project Goals to Your Team Members 

After you've set your goals, your team will play a key role in helping you achieve them. So you ensure they understand these things: 

• Why the project goals are in place
• What it's supposed to deliver for your business and customers
• How their role, team and department contributes to the success of the project

Unless you’re clear on this, the project can derail and move in all sorts of unwanted directions. 

Rather than slam the goals you’ve set on your team, make it a collaborative effort.  Spend time talking to your team and stakeholders about the project goals. 

Don't limit your communication to people within your department. You can reach out to people in other departments like sales, operations, finance, etc., to see how well your goals align with theirs. 

To give your team a better understanding, you can communicate your project goals in a variety of ways, including:  

• Visuals (videos, images, charts, infographics, etc.)
• Verbal presentation
• Documentations

By doing that, you’re sure to get their valuable feedback, buy-in and commitment to the project. Plus, getting your team on board with your project plan will up your chances of successful execution.

2 Lay Out Your Project Plan  

Once you’ve set your goals, the next big step is to outline how you'll achieve them. An excellent place to start is by organizing your project into an actionable plan and steps for execution. 

You might wonder why this step is important for creating a successful project presentation. 

Whether you’re planning a small or big project, writing a detailed plan, structure and layout puts everything into perspective. It eliminates vagueness and helps your audience grasp the project roadmap without missing the points.

Your project plan should contain the technical and non-technical project details. Therefore, you want to give yourself an edge by using a project presentation template that clearly explains all the activities and steps. 

Not only that, your presentation structure should be simple and easy to follow.

Depending on the project type, your plan could include key details such as:

• The goals and objectives you've outlined earlier
• Your project scope, methodology and framework
• Project milestones, deliverable and acceptance criteria
• Project schedule and timelines 
• Resources and budget estimates, etc. 

There's no hard and fast rule for laying out your project plan. However, if you want to create a memorable plan that will keep your audience engaged, you could break it down into three parts, including:

Introduction

• Conclusion and key takeaways

Your introduction should provide a brief overview of what you’re going to talk about and why it’s relevant to your audience. You could start by writing down the project name and the executive summary. 

Think of your executive summary as an abridged version of the project plan. 

If your audience read only your executive summary, would they have all the information they need about your project? If the answer is yes, your executive summary has served its purpose. 

The length of your executive summary will depend on what you intend to cover in your project plan.  However, we recommend keeping your executive summary one or two pages long.

You can include key information such as:

• Objectives of the project
• Key points of the project plan 
• Results, conclusions and project recommendations

Keep in mind that not everyone will have the time to dive into the details of your project plan.  

Having a snapshot of your project brings clarity to key stakeholders and collaborators. It also enables people who aren't actively involved in the project to understand it at a glance. 

Ready to create your own presentation in minutes?

• Add your own text, images and more
• Customize colors, fonts and everything else
• Choose from hundreds of slide designs and templates
• Add interactive buttons and animations

The body of your project plan is where you have the full project details and everything relevant to its success.

Here you can break your project into deliverables, tasks, milestones and schedules (start and end dates). 

Ensure you precisely define the resources you need to complete the project, including finances, team, time, technology, physical resources and more.

This is the part where you sum up your project plan with key takeaways. Your conclusion should include what you expect from your audience, including key action points and next steps.

Writing your intro, body and conclusion may sound like a lot of information. But instead of writing multiple pages of text, incorporating visuals can make your project presentations more effective.

By using images, videos, infographics and charts , you can capture all the vital information and help your audience understand your message better. 

Visme presentation templates are effective for visualizing different sections of your project plan. They are professionally designed and easy for anyone to craft high-quality project plans that keep their team on track. 

Use the project plan templates below to kickstart your project planning process.

3 Outline the Problem and Solution

You've just spent time crafting your project action plan. Now it’s time to communicate your project plan and goals with your audience.  

Project presentations are a lot like sales pitches. Whether you’re presenting your project plan to clients or creating a pitch deck for investors, your job is to keep your audience hooked right from the start till the end.

One of the most potent ways of grabbing your audience's attention is by highlighting their pain points. 

It’s not enough to have beautiful slides that showcase your amazing product features and project activities. 

Make sure you set up your project presentation to:

• Outline your audience pain points
• Emphasize how your project, product or service works to address their pain points
• Explain how they’ll benefit from using your product or investing in your project

In a nutshell, your audience should have a clear insight into how your project makes their life better. When they’re clear on this, they’ll most likely listen to the solutions you bring to the table and take the desired action.

Don’t make sweeping assumptions about your audience. 

If you’re looking to get them on board, dedicate a slide to discuss their problems and solutions. Make them understand how your project benefits them.

Not sure what your audience's pain points are? Go ahead and do these things:

• Run a persona survey or interview existing customers. This will help you build a data-driven user persona that you can use for all types of business and marketing decisions.
• Talk to your customer support and success team. They have close relationships with your customers, so they know their challenges and what they want. If they don’t know these things, do them a favor and create a customer success program . 
• Interact with your community, ask for feedback and involvement. The more you engage with your consumers, the more you understand their challenges, work toward solving and get them invested in your brand.
• Keeping an eye on relevant social media trends,  Twitter hashtags, Facebook trends 
• Join relevant online forums like Quora, Reddit, Stack Exchange, etc. 

RELATED: How to Write an Effective Presentation Outline

4 Keep Your Presentation Slides Short

When creating project presentations, prioritize quality over quantity. Be sure to keep your slides short and simple. When you do this, your audience will be glad you value their time. 

Remember, this isn’t the time to slam your audience with lengthy and irrelevant jargon. Instead, keep your slides on topics and hit the main points without the boring and unnecessary details.

Here’s why you need to keep your presentation brief:

• Concise presentation slides are not only powerful, but they are also memorable.
• Studies have shown that during project or business presentations, attention levels drop sharply after 30 minutes . By creating lengthy presentations, you risk losing your audience's attention halfway. 
• Nobody wants to sit and watch you flip tons of slides for hours. With shorter slides, you can capture your audience's attention and get them to focus on the message.
• Most people might have limited time or have short attention spans. So they’d want to quickly digest information and move on to the next best thing. 

How do you keep your project presentations short? 

• If your slide doesn’t add value to your presentation, it shouldn’t earn a spot on your deck.
• Supercharge your slide deck with captivating visuals that capture more information 
• Adopt proven methods for preparing your slide

For example, the 10/20/30 rule by Guy Kawasaki is one of the most popular methods used by experts. The rule recommends using ten slides for 20 minutes presentations (about two minutes per slide). It also specifies using a font size of at least 30 for text.

This will enable your audience to digest the messages on your screen while you’re talking. 

Keep in mind that this isn’t an iron-clad rule for presentation. There are other rules such as Pecha Kucha method , Takahashi method, Lessig method, etc. You can adapt any of these rules to suit your project presentation needs.

5 Use Less Text and More Visuals 

Another great way to keep your slides brief yet interesting is using less text and more visuals. 

Remember, your slide should aid your verbal presentation and not replace it. So you want to avoid crowding too much information on one slide. 

Cluttering your presentation with too much text could: 

• Overwhelm your audiences and bore them
• Shift your audience's attention to the text, making your presentation less effective.

Instead, use one slide to present each idea. Marketing guru Seth Godin recommends no more than six words per slide .

People retain more information when it’s presented in bite-size chunks and visuals. This applies to B2B, B2C audiences, project managers and corporate executives.

About 59% of business executives say they’d rather watch a video about a topic than read about it. Hence the need to supercharge your project presentation with compelling visuals that capture and bring your audience’s attention right where you want it. 

Steve Jobs’ MacWorld Keynote presentation in 2007 is an excellent example of how to enhance your presentation with compelling visuals. 

During the presentation, Steve Jobs used live and interactive visuals to show how the iPhone 1 works. 

Read on to learn more tips on creating engaging presentations that will wow your audience. 

With Visme's presentation maker , you can make stunning project presentations with a rich blend of text and compelling visuals. Hook your audience and inspire action with stellar project presentation templates like the one below. 

6 Use Quality Visuals, Diagrams and Presentation Aids

Visuals are important for making successful project presentations. Beyond grabbing the audience’s attention and keeping them engaged, viewers recall 95% of a message when presented in visual form. But when shared via text, they retain only about 10%. 

There are many types of visual aids you can use in your presentations, including:

• Graphs and charts
• Heat and choropleth maps
• Scatter plots 
• Screenshots and more

Using images and videos will up your chances of getting audience engagements and positive responses to your call-to-action (CTA).  

Gantt charts , whiteboard drawings and mind maps are ideal for visualizing early-stage project designs. You can use charts, diagrams, maps and trees to present the project architecture for technology-related projects. 

If you’re working on product development projects, consider adding sketches, flowcharts , models and prototypes to your slide. 

Pie charts are excellent for showing percentages. Vertical bar charts indicate changes over time, while horizontal bar charts help you compare quantities. 

Infographics are perfect for visualizing data and explaining complex information like market trends.

Here’s the interesting part. Visme has the tools you need for every job. The software allows you to add different visuals, infographics, charts and graphs to your deck and customize them to suit your needs. 

You can change design, text and background colors, add or remove legends, animate charts, etc. 

You can also use maps to represent geographic information. Or, use progress bars, thermometers, radials and widgets to visualize stats and figures as shown in the template below.

When adding visuals to your slide, don’t go overboard. Stick to a minimum of two images per slide. In addition, make sure your visuals are relevant to your project presentation.

While designing your presentation slides , always stick to high-quality visuals.  Blurry or low-resolution images or videos can be a major turn-off for viewers. 

With high-quality visuals, your presentations will be crisp and clear, even on large screens. 

The slide below is an excellent example of how to power your presentations with compelling visuals.

7 Pay Attention to Design 

Want to create impressive presentations that pop? If the answer is yes, you need to pay attention to your design details. Your design can make or break your project presentation. 

Whether you are an experienced designer or a novice, design tools like Visme give you an edge. You can create compelling presentation designs for your business in a few minutes.

The beautiful thing is that you don’t have to break the bank to make stunning project presentations. You'll find beautiful ready-made templates and millions of stunning royalty-free images for your slides. 

Here are tips you should consider while designing your slides.

Use the Right Color Combination 

If you want to make your presentations appealing, use color moderately. 

We get it; everyone loves color. But using too many colors can make your presentations look chaotic and unpleasant.

Your color choice can influence how your audience grasps and responds to your presentation. A general rule of thumb is to pick colors that evoke positive emotions in your audience. 

For example, warm colors like yellow, orange and red convey feelings of excitement and positivity. On the other hand, cool colors (blue, green and violet) reflect an aura of calmness. 

When combining colors, aim for a balanced color scheme. For example, if your slide or image background is dark, your text and design elements should have bright colors. This contrast will make your project presentation legible and visually appealing.

You can learn about color psychology and how to use it in your next presentation design by watching the video below. 

Use Clear and Consistent Typography 

Optimizing your typography can make a difference in how people perceive your message. So you want to make sure your slide looks organized, professional and sends the right message. 

Here’s how you can make this happen:

• Use fonts that embody the spirit of your brand
• Keep your text styles consistent throughout your presentation. We recommend you stick to a maximum of three fonts.
• Avoid fancy fonts and tiny text that strain the reader's eyes. Rather use fonts like Arial, Time News Roman, Calibri and other legible fonts suited for small and large screens. 
• Use a font size of at least 30 for the body text and 36 for titles.

In addition, remember to present your text using the color scheme we mentioned earlier. This will keep your text visible over your background. 

Take a look at this slide from one of our presentation templates. Notice how the design, fonts and color combination blends in to make the visuals pop. 

8 Start With a Presentation Template

Whether you’re a newbie or pro, creating project presentations that pack a punch can be time-consuming.

Let’s say you’ve got a deadline looming. You’d have to deal with writing your project outline, preparing your slide notes, designing your slides, sourcing and incorporating visuals and more. 

Handling these things from scratch could slow you down or make your presentations untidy. 

Using presentation templates could save you from all the stress. They help you make professional-looking project presentations fast and easy.

Since the slides are pre-designed, you’ll find a place to insert every possible piece of content you need. Be it a progress bar, chart, graph, table, video or image, the design is right there. 

All you need to do is type your content, input data or insert the image. And boom, your presentation is ready to go. 

In addition, using presentation templates offers brand consistency in terms of font, style, layout, colors and overall design. You can customize and share templates with your project team to keep your presentations uniform. 

The title and main body slide, image and chart layout and fonts are set in the template. Therefore formatting your slide becomes a breeze—no more messy or cluttered project presentations. 

Visme has a wide selection of templates designed to make your presentations shine. You’ll find millions of pixel-perfect graphics, icons, design elements and professionally designed templates for any purpose, industry and project type. 

Regardless of your skill level, you can customize your templates like the one below. Just add your content and your project presentations will be ready in a few minutes. 

9 Present Your Project Like a Pro

If you follow all the tips we shared above, you’ve probably got the perfect project presentation on paper.  Great stuff, but your job isn’t done yet. 

Your delivery is the final piece of the puzzle, and you’ve got to make it count. 

Here’s the thing. Your presentation could flop if the delivery isn’t convincing. Hence the need to plan your delivery and drive your message across with passion and enthusiasm. 

Here's how to deliver project presentations that leave an impact.

Practice Makes Perfect 

Did you know that Steve Jobs used to spend two days prepping for presentations? Yes, you read that right. 

Practice is one of the key steps to nailing your delivery. 

You can practice by reading out loud in your quiet space. While you’re at it, make audio and video recordings and watch them repeatedly.

Ask your friends and colleagues to serve as a test audience and give feedback on your presentation.

This run-through will help ensure your presentation captures the main points within the allotted time. It will also help you maintain the correct body posture during your project presentation. 

Make time to check if the equipment is working and get familiar with the settings and operations. This is especially important if you plan to use video or audio in your slides.

Start With a Strong Opening 

Your audiences could have short attention spans, so make those first moments count. With solid openings, you can hook your audience and set the mood for a successful presentation. 

Steve Jobs’ 2005 Stanford commencement speech at Stanford is an excellent example of having a solid opening. With over 4 million views on YouTube, it’s one of the most memorable and watched speeches in history.

Notice how he hooks the audience with powerful anecdotes about his life, beginning from dropping out of college. And then, he goes on to share the lessons he learned in his early days at Apple, losing his job in 1985 and reflections on death. 

Here’s how to make an excellent opening speech that grabs the audience’s attention and convinces them you’re worth listening to:

• Ask a question
• Tell a compelling story
• Share mind-blowing facts and statistics
• Show captivating video and visuals that spark curiosity 
• Open your presentation with humor 

Be sure to tailor your opening hook to your audience. To make this effective, it’d help to know about your audiences, including their likes, dislikes, cultural and ethical dispositions, etc.

If you want to learn more about making captivating presentation openings and more, read our guide on starting a presentation .

While presenting your project, focus on your audience’s needs. By doing this, you’ll build an emotional connection and drive action. 

However, don’t go overboard. Be genuine and focus on getting the points across to them. This way, you’ll gain their trust and build excitement about your project. 

Keep in mind that everything may not go as planned. It’s best to have backup materials and be flexible enough to make necessary adjustments. Preparing for unexpected events will give you more control over them.

End Your Presentation on a High Note

After you've delivered a fantastic presentation, make sure you wrap it up in a memorable way. Doing this will leave a lasting impression and nudge your audiences to take action. 

One way to end your project presentation is to use a powerful call to action. 

You can also tell memorable stories, summarize the main points and highlight compelling figures about the project. 

For example you can mention some really intriguing figures like: 

• Expected growth rate, return on investment and profit margin
• Potential company valuation in the next five to ten years. 
• Projected earnings and market position etc. 

The goal is to hype your audiences and stimulate them to take action.  

You can check out our other article to learn more about ending your presentation on a great note. 

Get To Work: Create Powerful Project Presentations With Visme

Creating a successful project presentation starts with setting your goals and having a clear plan to achieve them. It also requires crafting compelling content, paying attention to design and excellent delivery.  

If you’re going to close those deals, you need a solid pitch deck to explain your project details and why it will succeed. We recommend using an intuitive project presentation software like Visme . 

Visme is the perfect design tool for creating stunning and engaging project presentations .  With Visme, you’ll have access to a wide range of features and tools to help bring your project ideas to life.  

The tool has hundreds of presentation templates, design elements, font styles, built-in stock images and videos, data visualization tools and more to make your project presentation a hit.  You can download your design in different formats and share it across multiple social media channels. 

Now you have all the tips and tools for nailing your next project presentations. Go ahead and make it memorable with Visme's project presentation software.

Create beautiful presentations faster with Visme.

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About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.