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10 business plan examples for students.

best business plan for students

Are you thinking of starting a business? Let’s take a look at some business plan examples for students. 

Starting a business as a student is exciting. But, like anyone else, students need support when venturing into entrepreneurship. One of the most important things to start with is learning how to create a strong business plan.

A business plan helps you set clear goals, strategies, and the necessary steps to succeed in the business world. However, not all business plans are the same. There are different types to consider, and choosing the right one depends on your specific business and goals.

In this guide, we'll walk you through the process of creating a solid business plan and introduce you to different plan types. So, let's get started and explore the world of entrepreneurship with a well-structured plan for success.

Writing the Business Plan

Crafting a business plan is a crucial move when you're starting or expanding your business, whether you’re working on a business plan project for students or a fully-fledged business person. 

It helps you navigate your journey while also catching the attention of potential investors or lenders. In this guide, we'll break down every part of a business plan and share helpful tips.

What Goes in a Business Plan?

A good business plan typically has several important sections, each with its own job to do.

  • Business Overview : Introduction and executive summary.
  • Market Analysis : Understanding your target market and competition.
  • Marketing and Sales : Strategies to reach and convert customers.
  • Product/Service : Description of what you offer.
  • Operations and Team : How your business operates and key team members.
  • Financial Projection s: Future financial estimates and funding needs.
  • Appendix : Supporting documents, if needed.

Now, let’s get into what these sections look like. 

Develop a Business Plan Worksheet

Before you start writing your business plan, it's a good idea to start with a business plan worksheet. Think of it as the foundation for your plan—a tool to gather information and get your thoughts organized. 

This worksheet will help you come up with your business vision, understand your target market better, and lay out your financial projections. It's the first step to building a solid plan that sets your business on the right track.

The Executive Summary

The executive summary is your business plan's attention-grabbing headline. It's a concise preview of your plan's most critical elements, designed to engage your reader. Here's what to include:

  • Mission Statement : Clearly state your business's mission, describing the problem you solve and why your business exists. Define your core values and goals.
  • Product/Service Description : Provide a brief, compelling description of your offering, emphasizing its unique features or benefits that set it apart.
  • Leadership and Team : Introduce key team members and their qualifications, showcasing their expertise and their role in your business's success.
  • Financial Information : Give an overview of your current financial status. Mention revenue and profits if your business is running. If you seek financing, explain how much you need and where you'll invest it.
  • Growth Plans : Share your strategy for growth and long-term goals, outlining how you'll expand and achieve profitability.

The executive summary sets the stage for your business plan, making a strong first impression and sparking excitement for what follows.

The Products/Services 

In this part, we'll dig deeper into the heart of your business—your products or services. We're going beyond the basics to look at three crucial aspects:

  • Benefits to Customers : Discuss how your products or services help your customers. Explain how they solve specific problems or fulfill the needs of your target market. What makes them stand out? What's the unique value they bring compared to what competitors offer?
  • Product Lifecycle : Every product or service has a journey. Tell us about the expected lifecycle of yours. Are you planning updates, new versions, or related offerings in the future? Knowing this helps us understand how your business will evolve.
  • Intellectual Property : If it applies to your products or services, include any intellectual property rights you have. This might include copyrights, trademarks, or patents. These rights protect your creations and can be valuable assets.

Remember, this section is all about offering the essence of what you're offering and why it's special.

Target Market

Knowing your target market is a cornerstone of business success. Let's simplify:

Who Are Your Customers?

  • Demographics : Basic info like age, gender, income, and location helps you target effectively.

What Makes Them Tick?

  • Psychographics : Understand their interests, lifestyle, and buying habits to connect personally and tailor your marketing.

Market Trends

  • Stay Updated : Keep an eye on industry trends and market shifts. Adapt to capitalize on opportunities.

Why does it matter? Think of it like knowing the weather—it helps you plan. Understanding your target market is your key to getting ahead. 

students working together at coffee shop

The Marketing Strategy

Your marketing and sales strategies are crucial for attracting and retaining customers.

Marketing Mix

Here, we'll break down each element of your marketing mix—product, price, promotion, and place (distribution). 

  • Product : Describe your product offerings in detail. What are their unique features and benefits? Why would your target customers choose your products over others in the market? Be clear about what sets you apart.
  • Price : Explain your pricing strategy. Will you compete on price, offering lower costs than competitors? Or will you position your products as premium and charge a higher price? Detail any discounts, bundles, or special offers you plan to implement.
  • Promotion : Outline your promotional tactics. How will you create awareness and interest in your products? This can include advertising, public relations, content marketing, social media campaigns, and more. Specify your marketing budget and the platforms you'll utilize.
  • Place (Distribution) : Describe your distribution strategy. How will your products reach your customers? Will you sell directly to consumers, through retailers, or online? Highlight your distribution channels and logistics. Explain how you'll ensure your products are readily available where your customers want them.

Sales Process

Now it’s time to discuss how you plan to turn potential leads into paying customers.

  • Direct Sales : If your strategy involves direct sales, explain how your sales team will engage with potential customers. Provide insights into your sales force, their training, and how they will approach prospects.
  • Online Sales : If online sales are a significant part of your strategy, detail your e-commerce platform. Discuss the user experience, payment processing, security measures, and any online marketing tactics to drive traffic and conversions.
  • Conversion Strategy : Highlight how you plan to convert leads into paying customers. Will you offer free trials, consultations, or samples? Describe your approach to closing deals and fostering customer loyalty.

By going beyond the surface and addressing these elements in detail, you'll have a marketing and sales strategy that can effectively attract and retain customers for your business.

Discuss Your Distribution Strategy

Your distribution strategy is how you get your products or services to your customers effectively:

  • Distribution Channels : These are the paths your products or services take, like physical stores or online platforms.
  • Logistics and Transportation : This is how your products move, whether you do it yourself or use other companies.
  • Inventory Management : It's about keeping the right amount of stock without having too much or too little.
  • Geographic Reach : It's where your customers are, whether nearby, across the country, or worldwide.
  • Efficiency and Costs : It's about being fast and not spending too much money.
  • Customer Convenience : It means making it easy for customers to buy from you.
  • Technology and Automation : Using tools and systems to make things work smoother.
  • Scaling and Adaptation : It's about being ready for more customers or changes in the market.

Having a good distribution strategy helps make sure your products or services reach the right customers the right way.

The Competition

It's essential to have a solid grasp of your competitors and strategically position your business to thrive. 

Competitive Analysis

To stay ahead of the game, make sure to conduct a thorough competitive analysis. This means rolling up your sleeves and diving deep into the strategies and operations of your rivals. 

  • In-Depth Examination : Start by examining your competitors meticulously. Look into their products or services, pricing strategies, marketing tactics, and customer base. The goal is to gain a comprehensive understanding of what they do and how they do it.
  • Strengths and Weaknesses : Highlight your competitors' strengths and weaknesses. What are they exceptionally good at, and where do they fall short? Identifying these aspects will help them identify opportunities to capitalize on their weaknesses and leverage their strengths.
  • Success Insights : Share your insights into what makes your competitors successful. Understand their unique selling propositions, customer engagement strategies, and market positioning. This knowledge will provide you with a foundation for your own strategies.
  • Outperforming Plans : Once you've dissected your competitors, outline your plan to outperform them. Whether it's through innovation, superior customer service, or better pricing, make it clear how you intend to gain a competitive edge.

Competitive Advantage

Every business has something that sets it apart from the rest – these are your competitive advantages. In this section, it's time to highlight why customers should choose you over the competition.

  • Expert Team : If you have experts on your team, let people know. Customers trust businesses with knowledgeable professionals who offer excellent products or services. If you're new, focus on any relevant experience to build trust as your business grows.
  • Unique Partnerships : If your business has forged unique partnerships or collaborations that give you an edge, make it known. These alliances can lead to exclusive offerings, cost advantages, or increased visibility in the market.
  • Ideal Location : If your business benefits from an ideal location that attracts foot traffic or serves a specific target demographic, this can be a powerful competitive advantage. Explain how your location enhances your business prospects.

By underlining your competitive advantages, you're essentially telling your audience why you're not just another player in the market. 

business plan on laptop screen

The operations section is your day-to-day business plan. It helps your team understand how to make your business run smoothly. Here are the key parts:

  • Objectives and Goals : State what you want to achieve, both short and long-term. Ensure they align with your overall plan.
  • Procedures and Processes : Explain how things will get done, from making your product to customer service.
  • Timeline and Milestones : Set dates and goals to track your progress.
  • Resource Needs : List what you need to run your business, like equipment and people.
  • Supply Chain : Describe how you'll get what you need and manage it.
  • Quality Control : Detail how you'll ensure quality, whether through checks or testing.
  • Regulations : Mention any rules you need to follow, like permits or licenses.
  • Risk Planning : Identify potential problems and your backup plans.
  • Growth Strategy : Explain how you'll handle growth, like hiring more people or expanding to new markets.
  • Costs : Break down your expenses, both fixed and variable, and how you'll manage them.

By laying out these details, you'll be well-prepared to handle the challenges and growth opportunities that come your way.

The Management Team

In this section of your business plan, you'll want to cover a few key areas:

1. Personal Background : Start by introducing the key people in your management team, if there are any. If it’s just you—don't worry! Give some basic details like names, ages, where they live, their interests, and their educational background. Also, mention any special skills they bring to the table.

2. Business Experience : Talk about their history in the business world. Have they been involved in other businesses? Have they held important positions before? Share their past achievements and roles in previous companies.

3. Track Record : Highlight their successes, the responsibilities they've handled, and their capabilities. Show how their previous experiences have prepared them for the roles they'll play in your business.

4. Education : Mention their formal and informal education, like degrees, certifications, or courses they've taken that are relevant to your business.

5. Financial Standing : Include personal financial statements and supporting documents to demonstrate their financial stability and ability to contribute to the business if necessary.

6. Work History : Detail their direct experience in similar businesses and how it aligns with your current venture.

7. Roles and Responsibilities : Clearly define who does what on the management team. Explain why they're the right fit for their roles and who makes the final decisions.

8. Organization Chart : Create a simple chart that shows how your team is structured and lists each person's responsibilities.

9. Compensation and Benefits : Outline the pay and bonuses each management member will receive. Also, mention any benefits like health insurance or life insurance.

10. External Resources : Tell about any outside resources you can tap into, like lawyers, accountants, or support from organizations that help small businesses.

11. Board of Directors : If you have a board, introduce them and explain how they'll help guide your business.

12. Online Resources : Mention any useful internet resources you'll use for research and networking.

Including these details paints a picture of your team's qualifications and their role in making your business a success.

In this part of your business plan, focus on who will be working with you.

  • Current and Future Needs : Start by saying how many people you have on your team right now, if any. Then, talk about how many team members you think you'll need in the near future (like the next year or two) and in the longer term (three to five years from now).
  • Skills Required : Describe what skills your team members should have. Think about what makes them good at their jobs and what special skills might be needed for your business.
  • Job Descriptions : Explain what each person on your team will be responsible for. This will help everyone better understand their roles. Keep in mind that your roles might change as your business grows.
  • Finding People : Discuss how you plan to find and hire the right people. As students, you might use your school's resources and online job platforms or work with other students who have the skills you need.
  • Pay and Benefits : Clarify if you'll be paying salaries, hourly wages, or both. You can also mention any extra rewards or bonuses based on performance. Since you're a student, you may not offer extensive benefits initially.
  • Extras like Overtime : Say if you'll pay extra for overtime work and when that might happen. Being students, you'll want to manage your workload efficiently, especially during busy times.

By covering these points, you'll show that you've considered your team's needs and are ready to manage your business's human resources effectively, even as students.

Focused blogger working on project at home

Financial Analysis

Think of this section as the pulse of your business plan. It gives you a detailed look at your business's financial health and sustainability. This part is crucial for students because it helps them make informed decisions and attracts potential investors or lenders.

Balance Sheet

Get a certified public accountant (CPA) to help you create a balance sheet. This document paints a picture of your business's financial situation at a specific moment. It has three main parts:

  • Assets : What your business owns ( cash, equipment, or inventory).
  • Liabilities : What your business owes (such as loans or outstanding bills).
  • Owner's Equity : The owner's stake in the business, which is assets minus liabilities. It's basically your business's net worth.

Break-Even Analysis

This is significant because it tells you when your business will start making money. It determines the minimum amount of sales revenue needed to cover both fixed costs (like rent and salaries) and variable costs (like materials and utilities). It's based on info from the income statement and cash flow projections.

Income Statement (Profit and Loss Statement)

The income statement gives you the lowdown on your business's financial performance over a specific time frame, usually monthly or annually. It shows how much money you made and how much you spent. Subtract the expenses from the income, and you've got your profit or loss. It's all about how well your business handles its cash.

Cash Flow Statement

Cash is king in business, and this statement forecasts how money will move in and out of your company. It predicts all cash coming in and going out, helping you ensure you have enough to cover day-to-day costs and investments and pay off any debts. A strong cash flow is crucial to keeping your business going.

As student entrepreneurs, having a CPA set up your accounting system is a smart move for accuracy. When you present these financial documents in your business plan, make sure they're clear and detailed. 

These numbers prove the worth and profitability of your business idea, which can be a big draw for potential investors or lenders. So, be thorough and get the figures right. 

Supporting Documentation 

You'll also want to include various documents that back up the information you've presented in the main part of your plan. Keep in mind that this list might change depending on how far along your business is. Here's what to include:

  • Resumes : Put in resumes of the people who are key to your business. Show off their qualifications and experience to give confidence to potential investors or lenders.
  • Credit Information (appendix) : If relevant, add credit reports for yourself or your team members. This will prove that you're financially responsible.
  • Quotes or Estimates : Include any quotes or cost estimates you've received from suppliers or service providers. This helps prove that you've done your homework on expenses.
  • Letters of Intent from Prospective Customers : If you have letters from potential customers saying they want to use your products or services, toss those in. It shows there's a demand.
  • Letters of Support from Credible References : If you have supportive letters from mentors, professors, or industry experts, add those. They can vouch for your idea.
  • Leases or Buy/Sell Agreements : If you're renting space or buying equipment, include the agreements. It proves you have the physical assets and responsibilities in place.
  • Legal Documents Relevant to the Business : If there are any legal papers like incorporation documents, partnership agreements, or licenses, include them. It shows you're following the rules.
  • Census/Demographic Data : If your business relies on specific data about people, include statistics or reports from trustworthy sources. This information will support your market analysis and target audience information.

Remember to keep these documents well-organized in the appendix. This list covers the basics, but tailor it to your specific student business plan's needs and stage of development.

Business Plan Program

Creating a strong business plan is essential for any entrepreneur, and with the help of business plan programs and tools, you can make it more effective.

  • LivePlan : LivePlan is a user-friendly business planning software that guides users through creating business plans and offers financial forecasting.
  • Bizplan : Bizplan focuses on startups and small businesses, providing step-by-step planning, financial tools, and pitch deck creation.
  • Enloop : Enloop automates business plan writing using data inputs and offers financial projection tools.
  • PlanGuru : PlanGuru is for in-depth financial analysis and creating detailed financial projections.
  • Upmetrics : Upmetrics offers customizable templates, financial forecasting, and collaboration features for various business stages.
  • Tarkenton GoSmallBiz : Tarkenton GoSmallBiz provides business planning tools, legal resources, and marketing guidance.
  • Bplans : Bplans offers free business plan templates and samples for those starting from scratch.
  • Canva : Canva provides pitch deck templates and design tools to enhance presentations.
  • QuickBooks : QuickBooks aids in financial tracking and management, complementing business planning.

best business plan for students

14 Types of Business Plans with Examples

In this section, we'll explore 10 types of business plan examples for student entrepreneurship.

1. Traditional Business Plans

These classic business plans , often prepared on paper, provide a comprehensive overview of the business, detailing its identity, goals, and strategies for success.

2. Standard Plans

Similar to traditional plans, standard business plans are created digitally, typically using software like Microsoft Word or Excel, making them easier to edit and share.

3. One-Page Business Plans

Incredibly concise, these plans condense all crucial information onto a single page, often using bullet points for clarity and brevity.

4. Annual Business Plans

Tailored for a specific year, these plans outline a business's objectives and actions for that particular period, providing a focused strategy. 

5. Lean Plans

Lean business plans are streamlined versions, intentionally omitting some details to protect confidential information while offering a concise yet informative summary.

6. Business Plans for Start-ups

Specifically designed for new ventures, these plans may incorporate surveys, customer insights, and visual aids to support their customized approach.

7. Feasibility Studies

These plans investigate the viability of new product or service ideas, helping businesses make informed decisions about their implementation by analyzing their potential success.

Understanding these various types of business plans is essential for your business management studies, as they serve different purposes and contexts within the business world.

8. Strategic Plans

Concentrating on marketing and branding strategies, these plans often involve extensive market research and prioritize effective brand promotion.

9. Operational Plans

Emphasizing practical steps, operational plans use data, charts, and graphs to guide a business's actions toward its goals, with a strong focus on execution.

10. Internal Plans

Highly detailed and meant exclusively for the company's internal team, these plans contain sensitive information and strategic insights for team members' use.

11. What-If plan

This type of plan explores various scenarios and their potential impact on the business. It helps a company prepare for unexpected situations by outlining strategies for different outcomes.

12. Expansion plan

An expansion plan outlines strategies for growing a business, whether through opening new locations, entering new markets, or diversifying product lines. It details the steps and resources needed for expansion.

14. Business Acquisition Plan

When a company intends to acquire another business, this plan outlines the acquisition strategy, financial considerations, and integration plans. It helps ensure a smooth transition and maximizes the value of the acquisition.

These plans cover a range of scenarios and goals, each serving a unique purpose in the world of business strategy. Hopefully, you can choose a business plan template for high school students that suits your needs. 

Final Thoughts

Starting and running a business as a student is a journey. A well-structured business plan is essential for success, helping you define your goals and strategies. To create one, feel free to use these business plan examples for students as a source of inspiration.

It’s your tool to guide your entrepreneurial journey and increase your chances of success. So, get started, create your plan, and get started on your path to entrepreneurship with confidence.

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The Best 36 Business Ideas for Students on a Budget 2024

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When you are a high school or college student, you generally have huge batches of free time. There's no better way to spend them than becoming a student entrepreneur...

In the past decade, the world has seen many incredible businesses being started by college students (Facebook, just to name one).

Is it Possible to Start a Business While Being a Student?

The internet has removed many barriers that once prevented students from starting businesses. These days, there are no legal, financial, or knowledge restrictions holding you back from launching a side hustle while in school.

School and university demand many of your hours, but if you stay organized and make the best use of your hours, you will find time to both study and run your startup.

Best 36 Business Ideas for Students

1) sell used books.

Sell Used Books

Difficulty : Low

Investment : Low

Description : You finished your academic year, congratulations! Now check your desk… you have a pile of used books, right? In many cases, they end up in your house’s trash bins. However, there’s something better to do with them: sell them to younger students at a cheaper price than what a new copy is.

You'll probably, at least, make enough money to purchase the books needed for your next semester. The best of this idea is that it doesn’t require either any investment or much time.

Resources : Here’s an article on the 6 best places to re-sell old books and some tips on how to do it.

2) Flip Websites

Difficulty : Medium

Investment : High

Description : You buy websites that are exiting for a low price, grow them in 6 months to 2 years, and sell them at a much higher price for a profit. There are people who work full-time on this and make millions per year with their sites.

The key here is to buy a high-quality website at a low price. There’s a ton of information on what you should consider and check when doing it. At the same time, there are all kinds of free digital marketing courses that you will find useful if growing one of these websites.

Resources : Flippa , Empire Flippers, and Micro Acquire are three website marketplaces. Besides that, you should check out this article on how to find, evaluate and buy websites , as well as this review we've written about Micro Acquisitions course , which goes all about buying, growing, and selling sites.

3) Re-Selling

Investment : Medium

Description : There’s an ethical unresolved issue around re-selling sneakers, tickets, or whatever, but I’ve personally seen many people make loads of money buying items at a low price and selling them at a higher one. Re-selling works best with limited items (such as the mentioned tickets and some exclusive sneakers), as those who haven’t been able to purchase them are willing to pay more than their original price to have them once the item is out of stock.

The key when re-selling is understanding the market and anticipating which items will people be more willing to pay for once they run out. Note that it can be pretty risky; I know of a guy who bought 10 tickets for a concert and couldn’t re-sell them. He ended up inviting all of his friends for free with a huge loss.

Resources : This is a really inspirational article on how to re-sell sneakers and make a profit.

4) Writing Services

Description : Start a website that offers all kinds of writing services to students or businesses. It could be anything from sales & marketing copy, SEO content, essay writing, academic papers, or even simple proofreading.

There are already many trustworthy services online, and before starting out your own writing service, it is a good idea to work as a professional essay writer for a top website. After you have gained some valuable experience doing this, you can move on to creating your own essay-writing service. You could charge per hour or project.

+1 if the website invites other fellow students to offer such writing services and you charge a fee ;)

Resources : This article will help you decide whether you should or should not start freelance writing. If yes, make sure to check this one, which teaches you how to do it.

5) Play Cupid

#5 business idea for students

Description : Set up a website or an app, exclusively for your college campus or local area, to let the singles meet. This will be much appreciated by the community and, with a small fee, the app could kick-off and be the Tinder of your campus or neighbourhood.

The app could, instead, be focused around networking. People could use it to meet other people and make new friends.

Alternatively, the app could also be focused around professional networking.

Resources : This Bubble template is a great and cheap point to start a dating app.

6) Motivational Apps

#6 business idea for college students

Difficulty : Hard

Investment : Medium 

Description : Motivational apps have a broad scope range. They could be for anything from academics to mental health.

Consider academics. The app could show events, seminars, or lectures and let the user log the attendance to these, getting award points in exchange. Such apps encourage improved productivity among students in a positive and fun way.

These rewards could be in the form of vouchers, coupons, or deals for any local service. For the sponsors, this would be a worthwhile advertisement option among the clientele too.

Similar apps could be designed for fitness, gym attendance, and other activities too.

The easiest way to monetize such an idea would be through ads.

Resources : There are many tools out there to build apps cheaply and fastly (even without coding). Check our Tools page .

7) Babysitting

#7 startup idea for students

Description : There will always be demand for babysitters and nannies. With both parents working and maternity and paternity leave shrinking in length, the market for this is only widening. If you have a knack with babies and have a pleasing personality, you are already good to go.

Resources : Here is a detailed article on how to properly set up your babysitting business and make the most of it.

8) Babysitting Network

Babysitting Network Business Idea

‍ Difficulty : Medium

Description : You can create a sort of marketplace for babysitting. Other prospective babysitters could sign up for it and offer their babysitting services. Parents could select between the available babysitters and hire them through the platform. You could keep a commission.

Even if you are not able to do the babysitting job due to lack of time, you'll still make a commission from fellow babysitters who have signed up for the program.

Resources : Here is a long article on how to build and grow a nanny app.

9) Pet Sitting

#9 business to start in college

Description : What’s better than babysitting? Pet sitting! Who doesn’t want to spend the whole day playing with dogs? There are busy workers and families taking holidays who need someone to take care of their loved pets.

There are two main ways to face this business idea. The most common one is to take pets for a one/two-hour walk every day/every two days. The second one would be to take care of pets of people taking holidays, for one to four weeks.

Resources : The Balance Careers has a huge series of resources for pet sitters.

10) Local Reviewer

#10 business for students

Description : Every time we want to buy a product, the first thing we do is to look online for product reviews. Sure enough, all big cities have their own dedicated websites for such reviews from multiple sources. But what about small places or even campuses? There’s a huge opportunity there.

Start a website that reviews the local accommodations. You can make this exclusive for the campus itself or other accommodations in the area that students could rent out. This would work as a credible source rather than just word of mouth. There could also be options added to include listings and discussion forums. You can monetize this through advertising.

Resources : WPBeginner has a long article on how to build a review site using WordPress, which would probably be the cheapest and fastest way to do it.

11) Swap Website

Description : Swap websites are used to swap, sell, and borrow goods and services. For example, if a person needs something but only for a single use, it is best to rent it out rather than buy one.

On campus, there is more than one person who is willing to do that, but it is lacking a way to find that person. Such a website would simplify this while enabling people to save a few bucks.

Call it a new age barter system; especially on campus, there would be a lot of demand for this. Start this locally and then expand it later. There are loads to borrow and exchange from academic services, bikes, books, and even clothes. You can monetize it through advertising.

Resources : Here’s a list of 36 bartering and swapping websites to get some inspiration. We’ve also interviewed the founder of a shutdown swapping site who shared all the mistakes he made throughout his journey.

There are loads to borrow and exchange from academic services, bikes, books, and even clothes. You can monetize it through advertising.

12) Design Services

Description : All kinds of businesses have design tasks. So, you can create a site that offers different types of design services, such as logos, flyers, packaging, or even websites, and niche down to local businesses or even other students starting their own startups. This is a great startup idea for students and you could charge per hour or per project.

When you are a student, it can be hard to get businesses to trust you. There are many ways to achieve it, such as showing them previous high-quality work, offering one free project, and connecting them with your previous clients.

Resources : You may be asking how to build a portfolio if you’re just starting and have never had clients, right? Here’s a tool that generates fake client briefs for you to design and showcase in your site.

13) Digital Marketing Services

Digital Marketing business dea

‍ Difficulty : Hard

Description : Digital marketing has grown a lot in the last decade, with the emergence of eCommerce and online businesses. The businesses that don’t digitalize themself and ignore working on their internet profile and presence are missing a huge percentage of clients.

There probably are many local businesses looking for help on their digital marketing strategies. You can reach their owners and provide them with a free consultation to show you know about the subject. You could help them with local SEO , social media management , and Google Ads / Facebook Ads campaigns, among other strategies.

Resources : Make sure to check out Acadium , a tool connecting businesses looking for digital marketing work to be done, and students who are willing to learn and do that work. They provide great free digital marketing courses on different topics.

14) Development Services

Description : Having a website is a must for any kind of business, and most local ones tend not to have one. There’s a huge opportunity there.

Learning to code is super accessible for everyone. There are thousands of free development courses, books, articles, and videos, so “I don’t know how to code” is definitely no longer an excuse. And if you don’t want to learn, you can even build a website without coding. This site was built with Webflow , a powerful visual web design tool.

Resources : Google “free web development course” and you will get 3.2B results… I think that’s enough ;) You should also check this complete guide on web development freelancing.

15) Cleaning Services

#15 business ideas for students in university

Description : Publish an online ad offering cleaning services in your neighborhood. Do a great cleaning job and build trust with your clients. Ask your clients for a referral and you will soon be cleaning the houses of all your neighbors.

That’s actually what Kisten Hadeed did and the origins of Student Maid, a really successful cleaning company in Florida. You can charge per hour and keep initial investment really low by asking clients to supply you with the needed equipment. 

Resources : This article from Entrepreneur.com teaches how to get started in this industry.

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16) Pool Cleaning Services

#16 business ideas for students without investment

Description : Cleaning pools is an alternative to the already mentioned cleaning neighbor’s houses business idea. It’s definitely not as easy, as it requires to be educated on what you’re doing. You might even need legal permissions to work on it, depending on where you are based. On the side, it requires some investment in equipment and products to be able to carry out the job.

Both the difficulty and investment issues come with a big chance of making great money. You can easily get paid $40-60/hour. Note that the business would mainly run during the summer seasons.

Resources : This article provides detailed information on how to set up and grow a pool cleaning business.

17) Moving Service

#17 business ideas for students in school

Description : Both neighbors and students need moving services eventually, whether it's because the academic year has finished and the student is moving back to their homes, or because a neighbor has rented a new house. You can make money (at least $200/moving) if you find it easy to pack items and move boxes.

Resources : Here’s a long article on how to start a moving company, some tips for growing it, and the recommended price you might want to charge.

18) Transcription Services

Transcription services business idea

‍ Difficulty : Low

Description : Transcription services are needed in all kinds of fields, such as law, medicine, and businesses. It also doesn’t require either fixed hours or many skills. On the side, there are many forms of transcription, including video podcasts and recorded lectures, so you will probably be able to select the niche that interests you.

No formal training is needed in order to be able to do transcription services. Good listening abilities, great knowledge of English grammar rules, and fast typing skills would be a perfect combination to get high-quality work done fast.

Resources : Here’s a motivational story on how Benjamin Walker grew a transcription business to +$1M/year.

19) Translation Services

Translation services business idea

‍ Difficulty : High

Description : Offering translation services isn’t as easy as offering transcription ones. You will need to be bilingual in both languages and know the grammar rules of the two of them. Businesses may not be really willing to offer advanced translation work to students, but they might be if it is basic and unimportant translations.

You could start by translating lectures, books, and articles for professors. There’s a ton of high-quality content in other languages - professors might want to share it with their students but they can’t as it isn’t in the student’s native language. That’s where you can help and charge per word translated.

Resources : Here’s a whole content site dedicated to the business of translation.

20) Photography Services

Description : If you love taking photographs, you can take your hobby and talent into a photography freelancing business. Both students and local businesses may need your services whether because they want to update their Tinder profiles or because they are looking to promote their recently-launched products.

In the beginning, you can start offering all kinds of services, but as you grow the business, you will probably realize there’s a ton of competition and you will need to niche and focus on one segment or one specific photography service in order to be different than the rest.

The biggest issue for this kind of business is the cost of the photography equipment, which, if you’re moving from one place to another, can break and make it even more expensive.

Resources : Make sure to check this guide from Bplans on how to start a successful photography business.

21) Photography Portfolios

Description : Good photography skills need to be appreciated before they get lost in that Instagram page. Any campus will have a few fellows with exceptional skills in photography and videography. It would be easy to make a database of students who are interested in and create a platform to sell their work to others.

The platform could charge a fee to either the photographer or the customer. On the side, it could also work hand in hand with a photography club giving more chances and connections to both sellers and buyers by offering more exposure.

Resources : Here’s a no-code template to build such an app.

22) Food Delivery Services

#22 business ideas for students at home

Description : Create a platform to deliver quick eatables, like sandwiches and smoothies, made by local businesses. Start by targeting firms with employees in younger age groups, who often go out to grab a meal during lunch breaks. This is a gold mine, with food deliveries for simple items that don't break their wallet, the business would be exponential. With options to schedule deliveries made earlier to arrive at lunchtime, this could actually be a problem solver for the firms.

Take a step further and make these homemade too. This way, it is not necessary to rely on multiple third-party services. The food will be authentic, tasty, and have a personal touch to the service.

Resources : Steven Long was the founder of Chowdy, a Toronto-based food delivery startup making $110k/month which had to shut down due to some legal issues. Ali Jiwani is the founder of MealSurfers, a Canadian food startup that made an exit when it was making $7k/month. Make sure to check those two stories and learn from both the wins and mistakes of each.

23) Deliver Food Hampers

#23 startup business ideas for college students

Description : How often have you thought about that mac and cheese your mom makes so deliciously. Or even wondered when you are finally going to eat something healthy?

Well, the lack of time or will to go to a grocery store and cook something is in the least probable category. And the parents are well aware of this too. So design an app where parents can make such orders for kids that would be delivered to them. 

This will have the personal touch and love of a package coming from home itself. You could monetize it by taking a shipping fee.

Resources : Entrepreneur.com has a complete article about food hamper businesses. You should check it out!

24) Blogging

#24 small business ideas for students

Description : Is there anything you really enjoy talking about? Are your friends tired of listening to you talk about it? Then start a blog about that topic, build an audience, and monetize it through ads and premium content.

 The startup costs of building a blog are super low nowadays (with a domain and hosting would be enough, so less than $50/year) and the information to grow such a site is free all over the internet.

When we started this site, we had 0 knowledge of how to grow it. Nowadays, it receives +150k users every month from all over the world. Note that it took us 3 years to build such an audience. Consistency is key when blogging.

Resources : GrowandConvert is a content marketing agency that has an amazing blog related to creating and publishing content on the internet. Backlinko is another blog that publishes content-related articles, particularly about the search engine optimization of these. 

25) Video Classes

#25 business ideas for students

Description : Visual media often makes things easier. That is precisely the reason why we are all so hooked up on Youtube, without having a clue why we are watching a cat playing piano at 3 am. The thought is simple, won’t lectures be so easy to understand with such visuals? With a creative mind and some graphic design skills, it could be put to use for this.

The idea is to make a visual representation of any lectures and offer them to tutors and students. It would make studying so much better and more straightforward. You could monetize it by pricing every video or through a monthly subscription.

Resources : Here’s a great guide on how to make videos look professional without investing much money.

26) Class Notes

Description : We all know those students who are pretty lazy to actually take notes or those others who tend to miss classes under any kind of excuse, right? Those students would be your niche market if you set up a class note business.

There are some people who are really great at taking lecture notes, being able to summarize the information in a nice-looking and concise way. If you are that kind of person, you should consider re-selling your notes to other students. You could sell them independently per class or in packages of all the notes related to one exam or to one semester.

Resources : Make sure to check this well-known book , in which Sönke Ahrens shares his unique technique to take smart notes that are easy to study and learn from.

#27 business plan ideas for students

Description : Where there are students, there are tutors. If you stand out in one subject, you can probably teach it to someone else who struggles to understand it. A common trouble-maker subject is Maths, but note that there are many math tutors as well.

Schools and professors tend to be helpful with students starting their tutor businesses. Some schools even have a database of tutor students, so make sure to check if there is one in your school. The monetization model would be per hour; you can charge anything between $10-$100, depending on the subject, the concepts taught (how advanced they are), etc.

Resources : This article is super inspiring for anyone starting a tutoring business. The writer shares how he is making $1,000/week as well as lots of recommendations and mistakes you should avoid.

28) Organize Trips

#28 innovative business ideas for students

Description : It is a known fact that most of the group plans for a trip but never happens. The WhatsApp groups have seen hundreds of failed plans. It is the time that someone takes responsibility and get things done.

Organize trips to various destinations which could be for events, festivals, or even just weekend trips. You can charge a commission or a fixed amount for an all-inclusive deal.

Resources : Here’s a detailed guide from Bplans on how to start a travel agency.

29) Event Organizer

#29 innovative business ideas for students

Description : Lots of students enjoy parties and socializing, so why not capitalize on it? Everyone is willing to spend $10, $30, or even much more on a great party. These can take all forms and shapes, from organizing a small meetup at a nightclub to running Project X 2.

What will you need? Excellent communication skills to convince everyone they can’t miss such a party (social media is a MUST to promote it!) and advanced organization abilities to make sure everything is in the right place at the right time.

Resources : Here’s a long article from Capterra explaining how to turn those small parties/events you have maybe carried out in the past, into a profitable business.

30) Campus Newsletter

#30 business idea for students

Description : This is quite a unique business idea for students. If your campus doesn't have a newsletter already, it is time to start one. The source of money from this could come from advertisements from local businesses or even other student startups.

The newsletter could be sent as emails rather than printed versions or both. As a third party, a student can even make a deal with the college to create brand awareness among potential students using the letter. It could be used for promotional purposes, branding, and lead generations outside the campus too.

Resources : Here’s an article on 7 tips to create a school newsletter.

31) Campus Podcast

#31 ideas for college students

Description : Instead of a campus newsletter, you could do a podcast. It could be an interview podcast, talking with students and professors, or more like a solo podcast, talking about the news, events, and things going on in the campus.

The equipment needed is pretty cheap, with the possibility of recording even with your phone. As for monetization, it could be done through sponsorships from local businesses or premium content for those who love the podcast.

I haven’t personally seen this on many campuses, which makes me think this is one of the most innovative and unique business ideas for students on the list.

Resources : Here’s an article on the 5 steps required to start a school podcast.

32) Language Course

Description : Do you excel in any language? Do you enjoy teaching other people? Then you should set up a Skype language course and sell classes to people from anywhere in the world while staying in your home. You could easily charge $20-$60/hour and work part-time on it.

Growing your client base is all about building an online presence and getting referrals from your existing customers. In the beginning, you could boost your initial customers by providing them with a free 1-hour call.

Resources : Here’s a long guide for beginners on how to make $30/hour teaching languages and 6 places to get your first clients.

33) Bookkeeping

#33 business ideas for students

Description : You don’t need to have a finance degree in order to be able to manage a local business’s bookkeeping records. An online course or even just some Youtube videos would be more than enough to start with. As all businesses require such work to be done, you probably won’t have big issues finding your first customers.

The initial investment costs are super low, as you can ask the business owner to supply you with the needed tools. As for monetization, most bookkeepers charge per hour and the amount depends on the complexity of the tasks ($30-$100 or more).

Resources : Here’s a detailed video on how to start a bookkeeping business in 2021.

34) Jewelry Business

#34 business ideas for college students

Description : This is a great startup idea for students because jewelry making isn’t as hard as it sounds. You can easily learn about it through online courses and Youtube tutorials. You will then need to practice a lot until you start getting great results. Profit margins can be really high when you achieve a nice looking product.

There’s a ton of competition in the jewelry space so you will have to identify a niche. Social media (particularly influencers) are among the most usual strategies carried out by this kind of businesses.

Resources : Shopify has a detailed guide on how to start such businesses. Besides that, a few years ago we interviewed , on this site, the founder of a jewelry business that shut down and then emerged again with a new business model just to start making +10k/month.

35) Baking Business

#35 businesses to start in college

Description : Selling cakes, cookies, bread or other baked goods can be another startup business idea for students. You can easily post an online ad or some leaflets around your campus. Make a client happy, and you will have 3 new ones. The food industry works a lot with word of mouth.

There are two main ways to monetize this. The first would be to prepare the goods based on requests from customers. The second could be to produce 100 cookies, rent a bike, and wander around the campus and neighborhood looking for hungry people. The chosen price for the cookies would be cheaper than if it’s a requested job.

Resources : Here’s a detailed article on how to set up and grow such a business. You should also watch this video from the founder of a “late-night cookie delivery service” in his college city.

36) Youtuber

#3 business ideas for students

Description : Becoming a YouTuber looks like a easy and lucrative career. Many see it as a great business plan idea for students because you make videos on a niche that you enjoy and then make money off them through ads and sponsorships. But the reality is that becoming a well-known YouTuber is not an easy feat. 

Behind every famous one, there is a long, painful journey of hard work. Start by creating content and keep iterating from there with the help of your audience. It won't be an overnight success, but if you keep going for some time, you'll see amazing results.

Resources : Here’s an article about a checklist to become a successful Youtuber.

How Can a Student Start a Business?

Or in other words, how do you become a student entrepreneur?

The list of business plan ideas for college students mentioned above is nonsense if you don’t now take action toward the chosen business.

If you are a Business student, you probably have an idea of what are the steps that involve setting up and launching a business. However, all kinds of students read this article, so here are some common steps that entrepreneurs carry out:

1) Decide on the idea

All of the business ideas for college students on the list are really interesting ways of making money, but you definitely can’t work on them all.

To decide which to focus on, make sure to think about what you enjoy doing in your free time, what you excel in, and what would you be willing to keep doing even if it doesn’t bring money (or it means negative numbers). We have compiled a list of both online business ideas and offline business ideas so you can pick the one that best suit your needs and skills. We hope we came up with some innovative startup business ideas for students that you would have never imagined.

Make sure to also consider your initial investment. Some featured in the list are business ideas for college students without investment or little resources, while some others will require a few hundred or thousands to start.

Note that some of the above are business ideas for students in university (or would work better with them) and others are business ideas for students in school (those that don’t require much money and getting physically involved).

2) Decide on a niche

Nowadays, there are businesses of all sizes and shapes. Building one has become so easy that the internet is full of websites, millions of videos are uploaded to Youtube every second, and thousands of LLCs are formed every day.

This means that there’s a lot of competition in any industry. The best solution for students who don’t have enough resources to invest in research and development and build a unique product or don’t have the capital required to set up a huge factory and win over competitors through economies of scale (= low pricing), is to focus on a niche.

A common niche could be to geographically limit the business so that you just focus on people within your neighborhood or your college campus. Another could be to focus on people with certain interests and likes.

3) Choose a name and a brand style

Here’s a detailed article on how to choose a name for your startup. The key is to brainstorm many, evaluate each option, and ask for feedback from your partners.

As for branding, here’s another article on how to build the brand of a business. There are free tools to do it. Don’t spend much money/time on it, at least at the beginning.

4) Launch the business

It’s now time to push the LIVE button for your business.

This needs to happen as fast as possible so that you quickly validate whether it is worth it to keep pushing towards that business idea or it’s better to move to a new one from the above list of entrepreneurship ideas for students.

There’s a common issue entrepreneurs face when launching new startups that’s called “ paralysis by analysis ”. They keep improving the product, adding features, changing the design, etc, and spend months and months without launching it.

This is exactly what you need to avoid, especially if this is your first business. 90% of startups fail (I’m sorry to be the one to tell you this), so you need to launch fast, validate early, and move to another business if it didn’t work.

5) Market your business

You pushed the LIVE button and you didn't get any sales, right?

The “build it and they will come” phrase is a completely unreal myth . It will take you blood, sweat, and tears to get your first clients.

Do some advertising, go outside your home and deliver leaflets (there actually are some unique business ideas for students at home above, in case you’re too lazy), knock on your neighbor’s doors, send cold messages to potential customers that you found on Facebook groups, etc.

6) Make sure your customer is happy

Many of the college business ideas tend to market themselves by word of mouth and referrals. That is why it’s essential to make sure that each of your clients is happy with the results.

Interact with your customers, ask them what they think you could do better next time, provide them with a discount if any parts of the job were done incorrectly… there are so many ways to make your client happy, even if the price of the service is high or the quality of the work wasn’t the best.

If the business is going well, you will soon find yourself with many tasks under your belt and little time to work on them, along with studies and extracurricular activities.

That’s when you might start considering hiring your first employee. In order to avoid the risks of going into negative numbers during a bad month, you can work on a commission-based wage.

In this stage, the selection of new team members is essential. Remember that word of mouth can be a key way of promotion and marketing. If you hire someone who has zero knowledge of the tasks they are required for, delivers low-quality work, or mistreats clients, you will soon find yourself ceasing operations.

Now It’s Your Turn!

There is no direct and simple answer to the question of how to start a business in college.

As smooth as the above startup ideas for students may sound, they will all inevitably require a lot of dedication and perseverance.

There is an abundance of resources at your fingertips, from valuable classes to school technologies, and access to professors. So make use of them in the best way possible, and if the idea still doesn’t seem feasible, lay the groundwork for it.

You would be getting practical knowledge and work experience before finishing the course. Even if it fails. Remember that college is the time to blossom and experiment, and it is only the beginning of your life journey.

If you have any questions, have other small business ideas for students you think we’re missing, or want us to help you with your new startup, make sure to reach us at [email protected] !

Which Business is Best For Students?

Here are some of the best businesses: flip websites, re-sell sneakers or tickets, baby or pet sitting, deliver writing, design or development services, start a blog, sell your class notes, become a tutor, organize others’ trips, organize parties, and create a campus newsletter or podcast.

What Kind Of Business Can a Student Start?

Students can start all kinds of businesses, but it’s really common that they start a service-based one, such as house cleaning, pool cleaning, food delivery, content writing, content transcription, graphic design, and website development, among others.

First, decide your business idea and choose the segment of the market that you’ll be serving. Then, choose a business name and design your business’ brand. Once it is launched, market your business in your neighborhood or campus. Finally, hire employees and scale it!

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31 Best Business Ideas for Students 2024 (Combine with Studies)

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Navigating college is an adventure. For many, it's a time of learning, growth, and exploration. But it can also be a time for innovative thinking and entrepreneurial action. Yes, college students can start their own businesses and make serious money!

Welcome to the world of student entrepreneurship! This guide will provide you with the 31 best business ideas for students in 2023. You don't need to wait until graduation to lay the foundation for a successful future.

Whether you have a knack for creating viral content on social media platforms or simply have a burning passion, there are countless profitable business ideas.

Not only will these ventures potentially earn you income, but they also teach invaluable skills, enhance your resume, and perhaps transform into a full-time career post-graduation. Buckle up and get ready to explore!

Benefits of Starting a Business as a Student

In between juggling classes, extracurriculars, and social life, you may wonder why on earth a college student would want to start their own business. The answer lies in the benefits that come with running your own show, especially while still in college.

Let's unpack the potential rewards of a student launching their own business.

Real-World Experience

By translating a business idea into action, students can gain hands-on experience in the business world.

You'll learn to manage resources, understand the market, and enhance your negotiation skills. In other words, you're receiving a real-world MBA while still pursuing your degree.

Financial Independence

Let's not overlook the appeal of making money. Many college students feel the pinch of financial constraints. Having a profitable business idea not only paves the way for financial independence but also reduces reliance on student loans or part-time jobs.

Entrepreneurial Skills

Student entrepreneurship cultivates essential entrepreneurial characteristics and skills like leadership, strategic thinking, and problem-solving. These skills are transferable to future career endeavors and can set you apart in the job market.

Utilize Free Time

College often offers more free time than a 9-5 job. This flexibility allows for the pursuit of innovative startup business ideas. And remember, many of today's biggest companies were born out of college dorm rooms.

Building a Network

Running a business gives students opportunities to interact with diverse groups, helping them build a strong network. This can open up more opportunities down the line, both for their business and for their future careers.

Best Business Ideas for Students

1. online tutoring.

Global Online Tutoring MArket

Ah, the classic tutoring business. But this time, with a modern twist. As a college student, you have a treasure trove of knowledge that can be turned into an online business idea.

What and Why?

Online tutoring is one of the most approachable business ideas for students. You get to share your academic strengths, be it math, science, languages, or essay writing, with learners worldwide.

With the shift to remote learning, the demand for online tutors has spiked, making it a potentially lucrative endeavor.

Where and How?

Get started by identifying the subject areas you excel in and are passionate about teaching. You could offer services through established platforms like Chegg or start your own website. Don't forget to advertise your services on social media platforms and student forums, and use the best online teaching tools .

Practical Takeaways

  • Research online platforms where tutors are needed.
  • Identify your strengths and the subjects you can teach.
  • Build a schedule that balances your tutoring with academic commitments.
  • Network on social media pages and student forums to find potential students.

2. Proofreading and Editing Services

Another business idea where you can cash in on your academic skills is proofreading and editing. It's a niche market, but it's always in demand, especially among your fellow students.

The hustle and bustle of academic life often leave students struggling to proofread their papers thoroughly. Offering a fresh pair of eyes and a knack for grammar, you can provide editing services for your peers and even academic staff.

Just like online tutoring, you can start offering these services on platforms like Upwork and Fiverr or create your own website . Again, the social media accounts of your fellows are your best friends when it comes to promotion.

  • Brush up on your grammar and style guides.
  • Determine a fair but profitable pricing structure.
  • Promote your services through all available channels.
  • Deliver high-quality work to build a good reputation and attract repeat clients.

3. Social Media Consultancy

Social Media Consultancy

While college students are known for their social media savvy, local businesses often struggle to maintain an active online presence. This disparity creates a prime opportunity for you to step in and offer your services.

By offering social media consultancy services, you can help businesses expand their online presence and engage with their customers more effectively. With more businesses turning to online platforms, the demand for social media consultancy is on the rise.

Start by identifying local businesses in your area that could use a social media boost. Offer to manage their social media pages or provide consultancy on their online strategy. Tools like Hootsuite and Buffer can help you manage multiple social media accounts efficiently.

  • Develop a comprehensive understanding of various social media platforms.
  • Identify businesses in need of social media services.
  • Master the tools that will help you manage social media accounts efficiently.
  • Keep up-to-date with the latest social media trends and stats to offer relevant advice.

4. Website Development

Let's talk digital, shall we? Web development – it's like constructing buildings but in cyberspace. With more and more businesses going digital, the need for well-crafted websites is ever-growing.

Website development is one of the most lucrative online business ideas that aligns with the digital age. If you're tech-savvy and know how to code, this is your opportunity to make serious money. Every business, big or small, needs a website, and they're willing to pay for a job well done.

This is one of the profitable online business ideas that can be launched right from your dorm room. You can start by using website builders like WordPress or Wix to provide simple websites.

As you grow, you can move on to more complex coding languages like JavaScript or Python to offer custom solutions.

  • Learn basic and advanced coding languages.
  • Create a portfolio website to showcase your work.
  • Stay updated with the latest web design trends and stats .
  • Network with local businesses and online communities to find potential clients.

5. Graphic Design Services

Graphic Designer Facts & Stats

Picture this – using your creativity to help businesses visually communicate with their customers. Yes, we're talking about graphic design .

If you have a knack for aesthetics and know your way around design software, offering graphic design services could be your golden goose. From logo design to marketing collateral, businesses need a multitude of graphics and are ready to pay for quality work.

You can offer your services on freelancing platforms such as Fiverr and Upwork. Alternatively, you could create your own website to showcase your portfolio. Social media platforms are excellent places to promote your work and attract clients.

  • Learn to use design software like Adobe Illustrator or Canva.
  • Develop a diverse portfolio showcasing your design skills.
  • Understand the needs and preferences of your target audience.
  • Stay updated with the latest design trends.

6. Freelance Writing

If you're the kind who can paint pictures with words, then freelance writing could be your canvas.

Freelance writing service is a flexible and profitable business idea that can be pursued right from your college dorm. Businesses, bloggers, and various online platforms are always in search of original, high-quality content.

You can offer writing services on platforms like ProBlogger or start a blog . Besides, academic writing platforms, like EssayShark and Writers Labs, always welcome writers who can assist with essay writing. Promote your services via social media to attract more clients.

  • Polish your writing skills and learn different writing styles.
  • Identify your niche – tech, fashion, academic writing, etc.
  • Create a portfolio showcasing your writing prowess.
  • Network with potential clients on social media platforms.

7. Virtual Assistant

Business Functions Delegated to Virtual Assistants

Stepping into the digital arena once more, let's explore the world of virtual assistance. Picture a personal assistant operating in the cloud, and you've got a virtual assistant.

What and Why? Being a virtual assistant is a great business idea for students. With more small businesses going digital, the demand for remote assistance is on the rise.

As a VA, you can offer services ranging from email management to social media scheduling. If you're organized and love helping others, this gig could be your ticket to making extra money.

Where and How? Kickstart your VA journey right from your laptop. Begin by identifying the tasks you're skilled at—it could be anything from managing calendars to handling customer service. Promote your services on social media platforms and freelancing sites like Upwork and Fiverr.

  • Identify your skills and package them into services.
  • Use project management software like Asana or Trello for organization.
  • Master employability skills , like communication and learning, to elevate your chances of being hired.
  • Develop a strong online presence, especially on platforms like LinkedIn and Twitter, to attract potential clients.

8. E-commerce Store

Imagine owning a store without the hassle of a physical space. Welcome to the world of e-commerce .

What and Why? Starting a profitable online store is one of the best business ideas for students. The e-commerce industry is booming, and there's a world of products you could sell. From handmade crafts to imported goods, the online marketplace is vast and varied.

Where and How? E-commerce platforms , like Shopify or Etsy, make it easy to set up your own e-commerce store. To start an e-commerce business from scratch , you need to identify your niche, source products, set up your online shop, and start selling.

  • Research to find a profitable niche that aligns with your interest.
  • Excellent product photography is key to attracting customers.
  • Invest in good customer service.
  • Use social media platforms to promote your store.

9. Dropshipping Business

Global Dropshipping Market Size

Now, what if you could run a store without dealing with inventory? Sounds great, right? That's dropshipping.

What and Why? Dropshipping is a lucrative online business idea where you sell products without handling them. You purchase the item from a third party after a customer makes an order and have it shipped directly to them. It's a fantastic way to start an e-commerce business with minimal upfront costs.

Where and How? You can start dropshipping on an e-commerce platform like Shopify, which integrates with dropshipping providers like Oberlo. You select the products, set up your store, and start marketing.

  • Choose products with high demand and low competition.
  • Create an appealing website to attract customers.
  • Excellent customer service is still a priority.
  • Use social media and SEO strategies for marketing your business.

10. Translation Services

In the modern globalized world, language has never been more important. This is where offering translation services can come into play for multilingual students.

What and Why? Translation services are an excellent business idea for students fluent in more than one language. With businesses expanding internationally, the demand for translators is high.

Offering translation services can help bridge language gaps and enable effective communication. Plus, it's an online business idea with low startup costs .

Where and How? This business can be operated from anywhere. You can offer your services on freelancing platforms like Upwork or Fiverr. Moreover, targeting industries like legal or medical can fetch higher rates due to the specialized language used.

  • Identify the languages and industries you want to focus on.
  • Develop your translation skills and stay updated with linguistic changes.
  • Network with businesses that may require your services.
  • Create a profile on freelancing platforms.

11. Digital Marketing Agency

How big is the Digital Marketing Industry

With businesses going digital, having an online presence has become a necessity. And guess what? You could be the one to help them establish that presence.

What and Why? Starting a digital marketing agency is a perfect business idea for students well-versed in the digital world. From SEO to social media management, businesses are willing to pay for help in navigating the online marketplace.

Where and How? Digital marketing services can be run from home with your laptop and an internet connection. You could start with a specific area, like SEO or social media, and expand your offerings as your agency grows.

  • Stay updated with the latest digital marketing trends and stats .
  • Identify your niche and excel at it.
  • Build a portfolio to showcase your skills.
  • Network and build relationships with potential clients.

12. Mobile App Development

Got a knack for coding? Mobile app development could be your ticket to a thriving business.

What and Why? With everyone glued to their smartphones, apps have become indispensable. Mobile app development is an excellent business idea for students with coding skills. There are different kinds of mobile apps out there. Whether it's a game or a productivity app , if you can create such an app, there's a market for it.

Where and How? Developing apps can be done from your dorm room or home. All you need is a computer, relevant development software, and a great idea. Once your app is ready, you can publish it on app stores and start generating income either through in-app purchases or advertising.

  • Stay updated with the latest app development technologies.
  • Identify a problem that your app can solve.
  • Invest time in designing an intuitive and attractive user interface.
  • Market your app effectively on social media platforms and app stores.

13. Online Coaching

Online Coaching Platform Market Size

Do you have skills or knowledge that others are eager to learn? If so, online coaching is an excellent business idea that lets you capitalize on your expertise while helping others grow.

What and Why? Online coaching is all about imparting your knowledge, skills, or experiences to others via digital means.

Whether you're an academic wizard, a business guru, or even a sports coach, you can reach and impact a global audience. With the rise of remote learning, this online business idea has gained immense popularity.

Where and How? You can operate an online coaching business from the comfort of your home. Platforms like Zoom or Google Meet can be used to conduct sessions, and social media platforms can help market your services.

Additionally, creating a YouTube channel to share snippets of your coaching sessions can attract potential clients.

  • Identify your area of expertise and the target audience.
  • Design a structured curriculum or course.
  • Market your services through social media.
  • Deliver high-quality, engaging sessions to retain and attract more clients.

14. Stock Photography

Do you have a keen eye for aesthetics and a decent camera? Then stock photography can be a lucrative business idea for you.

What and Why? Stock photography involves selling your high-quality photos through platforms that supply images to businesses, websites, and individuals.

With businesses' growing online presence, the demand for unique, quality images is on the rise, making it an excellent business idea for students.

Where and How? You can start your photography business from anywhere, shooting images that interest you or align with market demand.

Once you have a collection, you can upload these photos to stock image websites like Shutterstock or Getty Images, where users can purchase them.

  • Invest in a good quality camera and learn basic photography skills.
  • Understand the market demand and trends in stock photography.
  • Regularly upload your photos to stock image websites.
  • Ensure your images are clear, well-composed, and high-resolution.

15. Podcast Production

U.S Market Podcast Revenue Growth Projections

Podcasting is taking the digital world by storm. With a unique concept and excellent production, you can join the podcasting wave.

What and Why? Podcasting involves creating digital audio files on various topics that can be streamed or downloaded by users. If you have a knack for storytelling or expertise in a specific field, podcasting can be an engaging way to share your knowledge and ideas.

Where and How? Starting a podcast doesn't require a fancy studio. You can start recording from your own room with a decent microphone and editing software. Once your podcast is ready, distribute it on platforms like Apple Podcasts, Spotify, or your own website.

  • Identify a unique topic or niche for your podcast.
  • Invest in decent recording and editing equipment.
  • Promote your podcast through social media and collaborate with other podcasters.
  • Engage with your audience by asking for feedback and topic suggestions.

16. Fitness Instructor

For those students passionate about health and wellness, becoming a fitness instructor is a rewarding way to transform your passion into profit.

What and Why? As a fitness instructor, you'll provide workout routines and health advice to clients. With the increase in health consciousness, this business idea for students allows you to empower others to lead healthier lives while maintaining your own fitness.

Where and How? You can conduct classes virtually using video conferencing platforms , like Zoom or Skype, or in person if you have your space.

Initially, you can provide services for a small fee or even free to build a client base and reputation. Gradually, as you gain more clients and experience, you can increase your rates.

  • Gain fitness certification to enhance credibility.
  • Identify a fitness niche – yoga, aerobics, weight training, etc.
  • Market your services on social media platforms and through word of mouth.
  • Maintain a high level of personal fitness and continually update your knowledge.

17. Home Organizing Service

Home Organizing Service

If you have a knack for decluttering and organizing, starting a home organizing service can be the right business idea for you.

What and Why? A home organizing service helps clients declutter and organize their living spaces, leading to a more functional and aesthetically pleasing environment.

With the rise in popularity of minimalistic living and decluttering trends, this is one of the more practical small business ideas for students.

Where and How? This business can be started in your local area, targeting homes and even offices. You'll physically visit the client's location, assess the situation, and provide organizing services. You can promote your services through social media platforms, local advertising, and word of mouth.

  • Learn basic organizing principles and trends.
  • Start with small projects and gradually take on bigger ones.
  • Build a portfolio of your work to showcase to potential clients.
  • Provide excellent customer service to build a solid reputation.

18. Pet Care Service

For animal-loving students, a pet care service can be an enjoyable way to earn extra money.

What and Why? A pet care service includes pet sitting, dog walking, and even grooming. As people's lives become busier, the demand for reliable pet care services is on the rise, making this a profitable business idea for students.

Where and How? You can start a pet care service in your neighborhood. Promote your services by distributing flyers or posting on community notice boards.

You can also leverage the online business model by creating a simple website optimized for SEO or using social media platforms to attract customers.

  • Learn basic pet care skills, including first aid.
  • Determine competitive rates for your services.
  • Promote your services both offline and online.
  • Provide a caring, reliable service to build trust with clients and their pets.

19. Gardening Services

Global Landscaping And Gardening Services Market

As greenery is the need of the hour, a gardening service might be the best business idea for students with a green thumb.

What and Why? Gardening services can range from lawn maintenance to plant advice and landscaping. It's a business idea for students who enjoy gardening and have knowledge about different types of plants and their care.

Where and How? You can start this service within your local community. Advertise your services at local events, community centers, or online platforms. As you gain experience, you can expand your client base through word of mouth and positive customer feedback.

  • Brush up your knowledge about different types of plants and their care.
  • Invest in basic gardening tools.
  • Offer personalized garden design services.
  • Consider offering related services like composting advice or garden installations.

20. Handmade Crafts

If you have a knack for creating handmade items like jewelry or home decor, turning your hobby into a business could be a lucrative idea.

What and Why? Creating and selling handmade crafts allows you to express your creativity while making money. From jewelry making to knitted products, the possibilities are endless, and the demand for unique handmade items is growing.

Where and How? You can sell your handmade crafts at local craft fairs or online platforms like Etsy. Also, sell them on social media platforms like Instagram, where you can reach a larger audience. Word of mouth among other students is a powerful way to expand your business too.

  • Identify a niche market and create products that appeal to that market.
  • Invest in high-quality materials for your crafts.
  • Learn about basic business principles like pricing strategies and Marketing Mix .
  • Take high-quality photos of your products for online listings.

21. Online Courses

Global eLearning Market Size by Year

With the rise of the internet, sharing knowledge has never been easier. If you're knowledgeable about a specific subject, offering online courses can be a million-dollar business idea .

What and Why? Online courses can be about anything, computer coding, music, art, science, you name it. If you're passionate and knowledgeable about a topic, you can teach it to others. This is an ideal business idea for college students, as they can target their peers or those in lower grades.

Where and How? You can create your courses and host them on online course platforms like Udemy, Skillshare, or even your website. Promote your courses through your social media platforms, within your college, or through email marketing.

  • Identify a topic that you're both knowledgeable about and that has demand.
  • Design the course to be engaging and comprehensive.
  • Invest time in creating high-quality course materials.
  • Utilize SEO to ensure your course is discoverable on online platforms.

22. Influencer

Nowadays, being a social media influencer isn't just about posting photos on a beach. It's a business idea ripe with potential for enterprising students with a knack for online communities.

What and Why? “ Influencer” is a broad term spanning across various social media platforms like Instagram, YouTube, TikTok, and more.

It's all about building an audience by sharing engaging content and working with brands to promote their products or services. This is an excellent business idea for students with a flair for creativity and a strong social media presence.

Where and How? To start, choose a niche you're passionate about. Popular niches include finance, beauty, business, and marketing.

Then, create and share content that reflects your interests and personality. As you gain followers, you can collaborate with brands for sponsored posts or affiliate marketing .

  • Consistency is key. Regular posting and interaction with your audience are crucial.
  • Collaborate with other influencers to expand your reach.
  • Quality content is critical. Ensure your posts are unique and engaging.
  • Leverage your influence to collaborate with brands for sponsored content.

23. Videography Services

Market Size Outlook

If you're adept at capturing the world through a lens, offering videography and photography services online could be an exciting business venture .

What and Why? Videography services can cover a range of events – weddings, corporate events, music videos, or social events. With the growing demand for high-quality video content, this can be a profitable venture for students skilled in filming and editing videos.

Where and How? Start by creating a portfolio showcasing your work. These could be videos you've made for school, for friends, or for personal projects. Promote your services through social media platforms, and as you build your client base, request referrals and testimonials to build your reputation.

  • Invest in high-quality filming and editing equipment.
  • Attend videography workshops or online courses to enhance your skills.
  • Build a solid online portfolio using a website builder for videographers and promote it on social media platforms.
  • Network within your local community and offer competitive pricing for your services.

24. Data Analysis

In today's data-driven world, businesses are continually looking for insights to help them make informed decisions. This presents an opportunity for students skilled in data interpretation.

What and Why? Data analysis involves processing data sets to extract meaningful insights. These could be market trends, customer behavior, or operational efficiencies.

This business model is suited for students with a strong analytical mindset and familiarity with data analysis tools.

Where and How? You can offer your services to online businesses that need help analyzing their customer or operational data. Start by identifying a niche, such as e-commerce or finance, and market your services to businesses in that industry.

  • Master popular data analysis tools like Excel, SQL, or R.
  • Stay updated with the latest trends and stats in data analytics .
  • Start a blog or website to showcase your expertise and case studies.
  • Understand the needs of your clients and customize your analysis accordingly.

25. eBook Author

Global E-Book Market

Weaving words into stories or sharing knowledge on a subject of your interest can now earn money, thanks to the revolution of digital publishing.

What and Why? As an eBook author, you can write books and publish them digitally on platforms like Amazon Kindle, Apple Books, or Google Play Books. This is an ideal student business if you have a knack for writing and want to share your expertise or creativity with the world.

Where and How? Start by identifying a niche you're passionate about, write the eBook, format it, design a cover, and publish it online. Promote your book on social media platforms and through your personal network to reach a wider audience.

  • Research popular niches to find a potential market for your book.
  • Consistently write, edit, and revise your work for the best outcome.
  • Promote your eBook aggressively on various platforms.
  • Collect reviews and ratings to increase your eBook’s visibility and credibility.

26. Budgeting Advice

Many university and college students struggle with managing their finances. If you're good with numbers and budgeting, this business idea for students is a match.

What and Why? As a budget advisor, you can help fellow students understand their finances better and manage their money effectively. This can be rewarding and beneficial, especially when most high school students and university freshmen have little to no knowledge about budgeting.

Where and How? Begin by offering your services to other students in your college or university. You can conduct one-on-one sessions or organize workshops. Utilize social media and school bulletin boards to advertise your services.

  • Stay informed about personal finance trends and advice.
  • Develop a simple, effective budgeting system that's easy to follow.
  • Build trust by maintaining the confidentiality of your clients' financial information.
  • Market your services effectively to reach a wider audience.

27. SEO Consultant

State of SEO in Business

If you understand the importance of SERPs and know how to optimize them, becoming an SEO consultant could be one of the best startup ideas.

What and Why? As an SEO consultant, you help businesses improve their online presence by optimizing their website and content for search engines. In the digital era, every business seeks to rank higher in search engine results, creating a demand for SEO experts.

Where and How? You can start by offering your services to small businesses in your local area or online. Keep updating your SEO knowledge, as search engine algorithms change frequently. Use SEO tools for audits and propose data-driven strategies to clients.

  • Stay updated with the latest SEO trends & stats and algorithm changes.
  • Gain practical experience by working on different projects.
  • Obtain SEO certifications to enhance your credibility.
  • Develop strong communication skills to convey your strategies to clients effectively.

28. Virtual Reality (VR) Game Development

Embracing the newest technological trends can lead to unique business ideas for college students. If you're intrigued by the immersive world of VR, this business idea might be just right for you.

What and Why? Virtual Reality (VR) game development involves creating interactive, engaging gaming experiences using VR technology. The VR gaming market is booming, with more players seeking thrilling, immersive experiences.

Where and How? Starting this business would require knowledge of game development and VR technology. You can learn these skills from numerous online courses and tutorials.

Start by creating simple games, get feedback from players, and continuously improve your games based on the feedback.

  • Acquire VR game development skills and stay updated with VR trends.
  • Choose a game genre that aligns with the interests of your potential customers.
  • Use feedback to refine your games for a better user experience.
  • Market your games on various gaming platforms and forums.

29. Transcription Services

Global Business Transcription Market

In an era of content explosion, transcription services have become a sought-after solution for many businesses and professionals.

What and Why? Transcription involves converting audio or video content into written text. It's a business idea with a low startup cost that can generate consistent income. Universities, businesses, podcasters, and researchers are among those who often require transcription services.

Where and How? You can start this business right from your dorm room. All you need is a computer, a reliable internet connection, and good listening and typing skills. Market your services on freelance platforms and reach out to potential clients directly.

  • Invest in high-quality headphones and transcription software to increase your productivity.
  • Be accurate and detail-oriented to ensure high-quality transcripts.
  • Learn to transcribe in different formats and styles to cater to various client needs.
  • Market your services actively on freelance platforms and social media channels.

30. 3D Printing Service

If you are tech-savvy and enjoy creating physical products, a 3D printing service could be one of the great business ideas for students.

What and Why? A 3D printing service provides customized objects made using 3D printers. The demand for this service is increasing as more people discover the benefits of 3D printing, from custom gifts to practical everyday items.

Where and How? You would need to purchase a 3D printer and supplies and learn how to use design software. Alternatively, you can skip the upfront cost of investing in a 3D printer and simply outsource the work and charge the client a premium.

You’ll get business by marketing your services to local businesses, younger students for their school projects, or individuals looking for personalized items.

  • Learn how to operate a 3D printer and use 3D printing software .
  • Identify a niche market like custom gifts or school project models.
  • Advertise your service locally and online to reach potential customers.
  • Offer a range of products to cater to different customer needs.

31. Personalized Gift Service

Personalized Gifts Market

The world of personalized gifts can be a fertile ground for student business ideas. Your imagination is the only limit.

What and Why? A personalized gift service is all about crafting unique presents tailored to the recipient's tastes and interests. As a university student, this business idea allows you to blend your creative talents with the opportunity to earn money.

Where and How? You can run this business from your dorm room or home. Simply get started with a few art supplies and a dedicated workspace.

Later, you can explore technologies, like 3D printing, for more complex designs. Promote your service online, leveraging social media platforms to showcase your creations and reach potential customers.

  • Identify a niche market after conducting market research . Personalized gifts for birthdays, weddings, or anniversaries are popular choices.
  • Offer a broad range of personalization options to attract different customers.
  • Showcase your creations on social media platforms to attract potential customers.
  • Provide excellent customer service to ensure repeat business and referrals.

32. Online Book Club

If you're a university student who loves reading, an online book club could be the perfect startup idea for you.

What and Why? An online book club provides a platform for book enthusiasts to discuss and share their views on various books. It can generate income through membership fees, sponsored content, or affiliate marketing.

Where and How? You can start by creating a website or a social media group for your book club. Decide on a book to read each month, and organize weekly or bi-weekly discussions. Engage your members by encouraging them to share their thoughts and opinions.

  • Pick a variety of interesting books to attract a diverse audience.
  • Engage your members through polls, debates, and live chats.
  • Monetize your book club through membership fees, sponsorships, and affiliate marketing.
  • Promote your book club on various platforms to reach a larger audience.

33. Language Lessons

Global Online Language Learning Market

If you're fluent in more than one language, offering language lessons could be a great way to leverage your skills and earn extra income.

What and Why? Providing language lessons involves teaching a second language to students or adults. With the rise of global communication, the demand for learning new languages is continually growing.

It's one of the viable business ideas for students, especially for those who have mastery over a high-demand language.

Where and How? You can offer these lessons either face-to-face or online. If you choose the online route, you can take advantage of various virtual meeting tools . Develop a curriculum, start marketing your services, and adapt your teaching methods to fit different learning styles.

  • Determine what languages are in demand through market research.
  • Develop a structured curriculum that caters to different proficiency levels.
  • Be patient and adaptable to cater to different student learning styles.
  • Leverage social media and online language learning platforms to reach potential students.

How To Start a Business as a Student

Initiating a business venture as a student is a bold step towards financial freedom and practical learning. But where does one start? What are the considerations, and how do you manage it with academic commitments? I will break it all down for you.

Identify Your Interest and Skill Set

The first step in starting a student business is to identify what interests you and where your skills lie. Business ideas stem from a keen interest and a set of relevant skills.

For example, if you're a fast typist and have a keen ear, offering transcription services might be your calling. Similarly, if you are proficient in a foreign language, offering language lessons could be a great fit.

Perform Market Research

Once you've identified your potential business venture, the next step is to conduct market research. It's a crucial step that often differentiates a successful business from a failed one.

This research helps you understand the demand for your product or service, identify your target audience, and determine competitive pricing strategies .

Create a Business Plan

A solid business plan acts as a roadmap for your venture. It outlines your business goals, strategies for achieving them, and the resources you need. It also helps you understand the financial aspects of your business, including your costs and potential revenue.

Start Small and Scale Gradually

One of the advantages of being a student entrepreneur is the ability to start small. With minimal financial risk, you can test your business ideas and adapt based on feedback.

Starting small allows you to learn the ropes, make mistakes, and refine your business model before you scale up.

Balancing Business and Academics

Juggling a business venture and academic commitments can be challenging. Time management and organization skills become critical.

It's essential to allocate specific hours to your business without hampering your studies. Remember, your education is a priority that you shouldn't neglect.

  • Explore your interests and identify a business idea that aligns with your skills and passion.
  • Conduct thorough market research to understand your potential customers and competitors.
  • Draft a clear, comprehensive business plan to guide your venture.
  • Start on a small scale, learn from the experience, and refine your business model.
  • Learn to balance your academics and business to ensure success in both areas.

In a nutshell, starting a business as a student can be a rewarding experience. It's an opportunity to apply what you learn in your studies, develop new skills, and earn money.

So, why wait? Dive into these business ideas, unleash your entrepreneurial spirit, and start building your empire today!

Explore Further

  • 21 Recession-Proof Small Town Business Ideas 2023
  • 30 Best Tech Startup Ideas for Beginners in 2023
  • 13 Best Countries to Start a Business in 2023
  • 21 Best Small Business Ideas to Make Money Online in 2023

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Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.

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Sample Business Plan for Students: A Comprehensive Guide

Sample Business Plan for Students: A Comprehensive Guide

When students embark on the journey of creating a business plan, they take a significant step towards understanding the intricacies of building and managing a business. This process not only provides invaluable hands-on experience but also equips them with critical thinking and strategic planning skills. A meticulously crafted business plan acts as a blueprint, guiding students through the myriad aspects of business development and helping them gain insights into market dynamics, operational strategies, and financial planning. By working on a business plan, students can transform theoretical knowledge into practical expertise, enhancing their preparedness for real-world challenges.

The importance of understanding how to develop a business plan cannot be overstated. A well-structured business plan is essential for securing investment, identifying potential risks, and setting clear objectives for growth and sustainability. This article aims to provide a comprehensive guide on the key components of a business plan, tailored specifically for students. By familiarizing themselves with these components, students can craft a compelling and cohesive business strategy. Ultimately, mastering the art of business planning empowers students to turn their entrepreneurial dreams into tangible realities.

Business Plan Sample for Students: Key Components and Importance

Creating a business plan is an invaluable exercise for students aspiring to become entrepreneurs or enter the corporate world. A robust business plan serves not just as a roadmap for business initiatives, but also as a critical learning tool. It helps students thoroughly analyze their business ideas and develop essential skills. When students understand the key components of a business plan, they can craft their own effective business strategies with clarity and confidence.

First, it’s crucial to grasp the essential elements that comprise a comprehensive business plan. Each component plays a significant role in not only defining the business but also in persuading potential investors or stakeholders. Here are the key components students should consider:

  • Executive Summary: This is a snapshot of the business plan, summarizing the key details. It should be engaging and clearly explain the business goals and objectives.
  • Business Description: This section provides an overview of your business. Details about the industry, the structure, and the vision should be included here.
  • Market Analysis: Understanding the target market is vital. Conducting thorough research about market trends, customer demographics, and competitor analysis forms the backbone of this component.
  • Organization and Management: In this section, students should outline the business structure. Who will manage the business? What roles will be assigned? Clear definitions help in understanding team dynamics.
  • Products or Services: Explain what you’re selling or the service you’re offering. Discuss how your products solve problems or fulfill customer needs.
  • Marketing Strategy: This outlines how you plan to attract and retain customers. Discuss branding, promotions, and advertising in this section.
  • Funding Request: If applicable, clearly specify how much funding is needed and how it will be used. Be specific about future financial plans.
  • Financial Projections: Include forecasts for income, expenses, and profitability. Providing a clear financial picture helps build credibility with investors.
  • Appendices: Any additional information that supports the plan can go here. This could include charts, graphs, and detailed analyses that reinforce your business case.

Understanding the importance of each section enables students to think critically about their business ideas. A well-structured business plan not only builds clarity but also enhances creativity. Students can take a broader view, assessing various aspects of their concept that they may not have previously considered.

Moreover, working on a business plan cultivates essential skills applicable in any professional environment. Here are some reasons why creating a business plan is crucial for students:

  • Enhances Research Skills: Writing a business plan requires extensive market research. Students learn to gather and analyze data effectively.
  • Improves Critical Thinking: Crafting a plan challenges students to evaluate their ideas’ viability, requiring them to think logically and strategically.
  • Boosts Communication Skills: As they articulate their business ideas, students refine their writing and presentation skills, essential for conveying concepts clearly.
  • Encourages Financial Literacy: Students learn to budget and project revenues, which builds their understanding of financial management.
  • Recognizes the Value of Feedback: Sharing business plans with peers or mentors teaches the importance of constructive criticism and adaptability. Feedback can lead to significant improvements.

In educational settings, becoming proficient in creating a business plan can be a key differentiator. Whether students aim to enter a startup environment or a corporate structure, the insights gained from this process can pave the way for success. Such experiences can prepare them for real-world challenges, making them more competitive candidates in the job market.

To summarize, students who put the time and effort into drafting a business plan gain not just insights about their specific business idea, but skills that will be beneficial throughout their careers. Providing a rich learning experience, a well-thought-out business plan empowers students with the knowledge to navigate the complexities of entrepreneurship and corporate strategy, aligning passion with practical knowledge.

Understanding Market Research: A Student’s Guide

Market research is a cornerstone of successful business planning, especially for students gearing up to enter entrepreneurship or any business-related field. Understanding market research equips students with the skills to analyze their target market, enabling them to make informed decisions. It’s not just about collecting data; it’s about understanding customers, competitors, and industry trends.

What is Market Research?

Market research involves gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and the industry as a whole. It provides insights into customer preferences and helps businesses comprehend what drives purchasing decisions.

Types of Market Research

There are two primary categories of market research: primary and secondary.

  • Primary Research: This is original research conducted to gather firsthand data. Techniques include surveys, interviews, focus groups, and observations. Primary research can be tailored to address specific issues or questions the student may be exploring.
  • Secondary Research: This involves analyzing existing research and data. It includes studying reports, industry news, academic papers, and statistics available online. Secondary research is often less time-consuming and can provide a broader context.

The Importance of Market Research for Students

For students, engaging in market research offers several benefits:

  • Informed Decision-Making: By understanding market dynamics, students can make better decisions regarding their business ideas or projects.
  • Identifying Opportunities: Research helps in spotting gaps in the market, which can lead to innovative business ideas.
  • Understanding Customer Needs: Knowing what customers desire allows students to tailor their products and services effectively.
  • Competitive Analysis: Evaluating competitors provides insights into what works and what doesn’t, potentially influencing strategy.

Steps in Conducting Market Research

Students can follow these steps to execute effective market research:

  • Define the Purpose: Clearly outline what you want to achieve. Are you looking to determine feasibility, explore customer preferences, or assess competition?
  • Identify Target Audience: Understand who your potential customers are. Create profiles based on demographics, interests, and behaviors.
  • Choose Research Method: Decide whether to conduct primary or secondary research based on your defined purpose and available resources.
  • Collect Data: Execute your research method. If conducting surveys, ensure questions are clear and unbiased. If utilizing secondary data, ensure sources are credible.
  • Analyze Data: After gathering data, analyze it for patterns, trends, and insights. This might involve statistical analysis, visualization techniques, or simply coding qualitative data.
  • Draw Conclusions: Based on the analysis, ascertain what the data indicates about the market. This helps in informing business strategies.
  • Communicate Findings: Prepare a report or presentation summarizing your findings clearly and concisely for stakeholders or peers.

Tools and Resources for Market Research

Numerous tools and resources can aid students in their market research endeavors:

  • Online Survey Platforms: Tools like SurveyMonkey or Google Forms can facilitate primary data collection.
  • Market Research Reports: Websites like Statista and IBISWorld provide access to an array of reports and data that can be utilized in secondary research.
  • Social Media Analytics: Analyzing social media trends can reveal customer interests and sentiment.
  • Competitor Analysis Tools: Tools like SEMrush and Moz can help students understand competitor strategies and performance metrics.

Strong market research into a business plan transforms ideas from mere concepts into viable opportunities. Students who master this essential skill will significantly enhance their future career prospects and entrepreneurial success. By developing a thorough understanding of market research, students position themselves to navigate the complex business world effectively.

Financial Projections: How to Create a Viable Business Model

Creating a viable business model hinges significantly on the development of accurate financial projections. Financial projections serve as a roadmap for a business, offering insights into future earnings, costs, cash flow, and the overall financial health of the organization. They help in making informed decisions, attracting investors, and ensuring that the business remains on a sustainable path.

Understanding Financial Projections

At its core, financial projections are predictions about a business’s future financial performance. These projections can take the form of income statements, balance sheets, and cash flow statements. Essentially, they allow entrepreneurs to envision the finances of their business and plan accordingly. Here are key components to consider:

  • Revenue Forecasts: Estimate how much money your business will generate over a specific period. Take into account market size, pricing strategy, and competition.
  • Expense Projections: Identify fixed and variable costs. This should include everything from salaries and rent to marketing expenses and operational costs.
  • Cash Flow Statements: Prepare projections that detail how cash will flow in and out of your business. This is essential for ensuring liquidity.
  • Balance Sheet Projections: Estimate what your assets, liabilities, and equity will look like at a specific time in the future.

Steps to Create Financial Projections

Executing financial projections requires meticulous planning and a systematic approach. Below are some steps that can guide you through the process:

1. Gather Historical Data

If your business is already operational, analyze financial data from previous years. Look for trends in revenue, expenses, and cash flow to inform your projections. If you’re starting from scratch, conduct market research to estimate potential figures based on industry standards.

2. Set Realistic Assumptions

The validity of your projections hinges on the assumptions you set. These could include market growth rates, pricing strategies, and sales funnels. Ensure these assumptions are grounded in data and are realistic given the current economic environment.

3. Use Appropriate Financial Models

There are various financial models you can choose from, such as the discounted cash flow (DCF) model or the break-even analysis. Each has its pros and cons, and you can select one that best fits your business type. For instance:

  • Break-even analysis: Identify when your business will start to generate profit.
  • Scenario analysis: Assess how different scenarios (optimistic, pessimistic, most likely) could impact your business.

4. Create Multiple Projections

A single projection can be misleading. Instead, generate multiple financial scenarios based on various assumptions. This will enable you to prepare for uncertainties and adjust your strategies accordingly.

Monitoring and Adjusting Projections

Once financial projections are in place, monitoring their accuracy is vital. Regularly compare projected figures to actual financial performance. If discrepancies arise, analyze the cause and adjust your projections as needed.

1. Revisit Your Assumptions

If projections deviate significantly from actual performance, revisit your original assumptions. Are they still valid? Market conditions can change rapidly, impacting your projections.

2. Stay Flexible

Your business environment may evolve, requiring you to pivot or adjust your strategy. Stay adaptable and don’t hesitate to revise projections based on new insights, whether from market trends or internal changes.

Utilizing Financial Projections for Strategic Planning

Financial projections can also play an integral role in strategic planning. When presenting to potential investors or partners, these projections demonstrate the viability and growth potential of your business. Clarity in your financial outlook builds trust and credibility. Additionally, having solid financial projections can help secure funding or loans, as they illustrate that you have thought through the financial aspects of your venture.

Financial projections are crucial for establishing a viable business model. By understanding their components, employing a methodical approach, and being open to adjustments, entrepreneurs can enhance their chances of success and foster long-term sustainability.

Writing an Effective Executive Summary: Best Practices

An executive summary serves as a crucial overview of a business document, providing readers with a concise snapshot of the main points without delving into excessive detail. Crafting an effective executive summary requires a blend of clarity, brevity, and engagement. By following a series of best practices, individuals can significantly enhance the impact of their executive summaries.

The Importance of an Executive Summary

Often the first thing stakeholders and decision-makers read, an executive summary can set the tone for the entire document. It helps busy executives quickly grasp the essence of a proposal, report, or business plan. A well-written summary can lead to better decision-making and prompt further reading of the full text.

Key Components of an Effective Executive Summary

To write an effective executive summary, ensure that you include these vital elements:

  • Purpose: Clearly articulate the goal of the document. What problem does it address? What opportunities does it uncover?
  • Key Findings: Summarize the main discoveries or analyses conducted. This should be data-driven and relevant.
  • Recommendations: Present actionable suggestions that stem from the analysis. This section directs the reader to the intended actions.
  • Call to Action: Encourage the reader to take specific steps based on the insights provided.

Best Practices for Writing an Executive Summary

Understanding how to compile these components effectively can enhance your executive summary. Here are some advanced strategies to consider:

1. Keep it Concise

A good rule of thumb is to keep your executive summary between 10% to 15% of the length of the full document. This ensures that it remains digestible, prompting readers to engage with the complete piece.

2. Use Clear and Direct Language

Avoid jargon and overly complex sentences. Instead, opt for straightforward language that communicates ideas simply. This will help readers easily comprehend the purpose and significance of your summary.

3. Tailor to Your Audience

Always keep your target audience in mind. Consider what information is most relevant and impactful for them. For example, when summarizing a business plan for potential investors, focus more on financial forecasts and market opportunities.

4. Follow a Logical Structure

Present information in a coherent order. Start with a brief introduction that outlines the document’s purpose, followed by the key findings and gauge your recommendations. Ending with a call to action effectively closes the discussion.

5. Write in Active Voice

Active voice makes your writing livelier and easier to understand. Instead of saying “The project was successfully completed by the team,” say “The team successfully completed the project.” This slight change transforms the dynamic of the writing.

6. Utilize Visual Elements

Charts, graphs, or bullet points can make complex information more accessible. Visual aids help highlight critical data and make your summary visually appealing.

Avoid Common Pitfalls

Here are a few pitfalls to avoid when crafting your executive summary:

  • Being Vague: Ambiguity can confuse readers. Ensure each statement is specific and informative.
  • Overloading with Details: Don’t include unnecessary details. Focus on the most critical information that drives your core message.
  • Ignoring the Review Process: Always revise and seek feedback before finalizing. Fresh eyes can catch errors and suggest improvements.

Segmentation of Information

Consider segmenting your executive summary based on themes or sections present in the full document. This structure can enhance flow and comprehension. If you deal with various topics, sectioned summaries can help delineate ideas clearly.

Ultimately, an effective executive summary not only encapsulates essential information but also engages the reader, motivating them to explore the complete document. By employing these best practices, you can craft compelling executive summaries that resonate with your audience and propel your proposals forward.

Utilizing SWOT Analysis in Student Business Plans

Creating a compelling business plan is critical for students who aspire to launch their own ventures. One of the most effective tools to assess the viability and strategic approach of a business is the SWOT analysis. By identifying the Strengths, Weaknesses, Opportunities, and Threats associated with a business idea, students can develop a more robust plan that stands out in both academic and professional settings.

To begin with, a SWOT analysis offers a structured framework to understand internal and external factors affecting a business. Students can utilize this analysis at various stages of their business planning process. It helps not only in honing their business concept but also in preparing them for potential challenges they may encounter.

The first section of the SWOT analysis focuses on strengths, which are the positive attributes that a business possesses. For students, identifying strengths is essential as it allows them to leverage these advantages effectively. Some common strengths may include:

  • A unique product or service offering
  • Strong academic background or technical skills
  • Access to a network of mentors or industry contacts
  • Ability to operate with lower overhead costs

When students recognize their strengths, they also need to think about how to communicate these advantages effectively in their business plans. Engaging storytelling techniques can help to present these strengths compellingly.

On the opposite side of strengths are weaknesses, which tell students where improvements are needed. Acknowledging weaknesses can often be overlooked due to fear of criticism. However, this is an integral part of a solid business plan. Common weaknesses for students might include:

  • Lack of experience in management or entrepreneurship
  • Limited access to funding
  • Shortage of industry knowledge
  • Insufficient customer base or brand recognition

By facing these weaknesses head-on, students can work on developing actionable strategies to overcome them. This could involve seeking internships, attending workshops, or partnering with more experienced individuals to help bridge the gaps.

Opportunities

Opportunities are external factors that a business can capitalize on to promote growth and success. For students, spotting viable opportunities can pave the way for innovation and differentiation in a crowded marketplace. Key opportunities might include:

  • Emerging market trends affecting their niche
  • Technological advancements that enhance service delivery
  • Potential collaborations with established firms or brands
  • Government grants or programs aimed at young entrepreneurs

Students should take time to research and validate potential opportunities. Crafting well-researched plans that align with these opportunities can significantly elevate their proposals.

The last element of the SWOT analysis examines threats. Understanding external challenges is crucial as they can directly impact the viability of a business. For student entrepreneurs, threats might include:

  • Intense competition in the same sector
  • Economic downturns affecting consumer spending
  • Regulatory changes impacting industry practices
  • Market saturation with similar products or services

By identifying threats early on, students can create contingency plans that prepare them for potential disruptions. This proactive stance often impresses reviewers and stakeholders, demonstrating a forward-thinking approach.

Integrating SWOT Analysis into the Business Plan

When integrating the results of a SWOT analysis into a business plan, students should ensure that each section clearly outlines the implications of their findings. A cohesive narrative connects these sections, showing how strengths can mitigate weaknesses, how opportunities can be seized in light of threats, and vice versa.

A well-executed SWOT analysis can make a significant difference in the quality of a business plan for students. By methodically outlining their strengths, acknowledging weaknesses, discovering opportunities, and evaluating threats, they’ll create a comprehensive strategy that speaks to both their entrepreneurial vision and their understanding of the market landscape.

Ultimately, the goal is for students to feel empowered and informed about their business ventures. Through a careful and thoughtful SWOT analysis, they pave the way for successful entrepreneurship, all while honing vital skills that will serve them in any future endeavors.

Pitching Your Business Plan: Tips for Success

Pitching a business plan effectively can be the determining factor in the success of your venture. Whether you’re talking to potential investors, stakeholders, or even team members, conveying your ideas clearly and convincingly is essential. Here are some valuable tips to ensure your pitch resonates with your audience.

Understand Your Audience

Before stepping into any pitch, it’s crucial to understand who you’re presenting to:

  • Demographics: Know the age, profession, and background of your audience. This helps tailor your language and examples.
  • Interests: What are they passionate about? Align your pitch with their interests to grab attention.
  • Concerns: What challenges do they face? Address these issues directly to create relevance.

Structure Your Pitch Clearly

A well-structured pitch helps maintain clarity. Consider outlining your plan in a straightforward manner:

  • Problem Statement: Start with a compelling problem. What gap does your business fill?
  • Solution: Clearly present your solution. How does your business solve the problem?
  • Market Opportunity: Illustrate the size and potential of your market. Show why now is the right time for your business.
  • Business Model: Explain how you plan to make money. What is your pricing strategy?
  • Marketing Strategy: Briefly cover how you intend to reach your target audience.
  • Financial Projections: Provide a snapshot of your financial forecasts. What are your revenue expectations?
  • Call to Action: End with a strong call to action, encouraging your audience to take the next step.

Tell a Story

Humans are naturally drawn to stories. Use narrative techniques to make your pitch more engaging:

  • Anecdotes: Share your journey or experiences that led you to start this business.
  • Customer Testimonials: Incorporate real feedback that illustrates the impact of your product or service.
  • Visuals: Use images or infographics to represent your narrative visually. Pictures often speak louder than words.

Practice, Practice, Practice

Even the best ideas can fall flat without expert delivery. Here’s how to ensure your pitch is polished:

  • Rehearse Thoroughly: Go through your presentation multiple times. Familiarity breeds confidence.
  • Seek Feedback: Present to friends or mentors and ask for constructive criticism.
  • Use Technology: Practice with the technology you will use during the actual pitch to troubleshoot potential issues.

Be Passionate but Realistic

Your enthusiasm can be infectious, but it’s crucial to balance it with realism:

  • Be Honest: Don’t overpromise. Investors appreciate transparency about risks and challenges.
  • Show Preparedness: Be ready to answer tough questions. This demonstrates that you’ve thoroughly researched your field.

Encourage Engagement

Keep your audience engaged throughout your pitch. Here are some techniques:

  • Interactive Questions: Pose questions to the audience to stimulate discussion and keep their attention.
  • Invite Feedback: Encourage questions during or after your presentation. This opens up a dialogue.
  • Be Approachable: Maintain eye contact and use positive body language. This fosters a connection.

After your pitch, don’t just walk away. A follow-up can greatly increase your chances of success:

  • Thank You Notes: Send personalized messages thanking your audience for their time.
  • Additional Information: Provide any extra materials or answers to questions that arose during the pitch.
  • Stay Engaged: Keep the lines of communication open for future discussions.

Successful pitches begin with preparation and end with connection. Following these tips can increase your chances of compelling your audience with your business plan. Remember, it’s not just what you present—it’s how you present it.

Real-Life Success Stories: Students Who Turned Plans into Profits

In recent years, several students have transformed their innovative ideas into thriving businesses, showcasing how dedication and strategic planning can lead to real-world success. Below are inspiring stories of students who seized opportunities and turned their academic business plans into profitable ventures.

Innovating with Technology

One noteworthy example is Ryan, a college student who developed a mobile app aimed at helping users manage their daily tasks better. While studying computer science, Ryan recognized a pain point in existing productivity tools—many were either too complex or lacked essential features. He decided to create an app that combined simplicity with effective task management.

Ryan’s journey began with a detailed business plan that outlined his target audience, marketing strategies, and revenue model. He used his school’s resources, including mentorship from professors and support from fellow students, to refine his idea. After launch, his app gained traction, climbing to the top of productivity charts on app stores. Today, it boasts thousands of active users and generates substantial revenue through premium subscriptions.

Crafts and Creativity

Another inspiring success story comes from Emily, a high school student who turned her passion for crafting into a lucrative online store. Emily started making handmade jewelry in her spare time and, encouraged by her friends and family, created a detailed business plan to launch her own e-commerce website. She researched her competition and identified a specific niche—affordable, customizable jewelry for teenagers.

With the help of online platforms like Etsy and social media marketing, Emily promoted her products effectively. She leveraged her talent for storytelling to share her creative process on Instagram, attracting a loyal following. Before she knew it, orders began rolling in, and her part-time venture turned into a full-fledged business, allowing her to save for college.

Food Industry Ventures

Some students have also succeeded in the food industry. Take the example of Alex, a college sophomore who started a food truck business on campus. Noticing a lack of diverse food options available to students, Alex wrote a comprehensive business plan focused on offering gourmet yet affordable meals. He approached local vendors for supplies, ensuring his ingredients were fresh and locally sourced.

Launching the food truck was no small feat. Alex utilized crowdfunding to gather initial capital and offered “early bird” discounts to generate buzz. His business quickly became a hit, drawing in long lines of hungry students each lunch hour. Today, his food truck not only serves a loyal customer base but also provides job opportunities for his fellow students.

Social Impact Initiatives

Then there’s Maya, a student who noticed the challenges faced by low-income families in her community. Driven to make a difference, she developed a business plan for a non-profit organization focused on providing free tutoring services to children in need. Maya applied for grants and partnered with local schools to recruit volunteer tutors, effectively turning her vision into a reality.

Through her meticulous planning and community outreach, Maya’s initiative gained traction and attracted donations from local businesses. Today, her organization not only helps students academically but also empowers volunteers by providing them with leadership training, creating a ripple effect of positive change within her community.

The Role of Education

Each of these stories emphasizes the importance of education and planning. Students who take the time to create or refine their business plans often set themselves up for success. They gain valuable insights—like market trends and customer preferences—that can dramatically increase the chances of building a profitable business.

For aspiring entrepreneurs, these real-life examples serve as a reminder that with the right mix of creativity, strategic planning, and persistence, transforming a business idea into a successful endeavor is within reach. Education, mentorship, and leveraging available resources play a crucial role in the entrepreneurial journey of students.

The stories of Ryan, Emily, Alex, and Maya illustrate that success can start from humble beginnings. Their experiences remind us that anyone with a strong business plan, a passion for their idea, and a commitment to executing it can turn their dreams into successful realities. These students are living proof that a good business plan is not just a piece of paper; it can be a roadmap to profit and impact in the real world.

The journey of crafting a business plan as a student is both challenging and rewarding, serving as a critical springboard for future entrepreneurship. Understanding the key components of a business plan is essential; the depth and clarity you bring to elements like the market research, financial projections, and executive summary can profoundly influence the plan’s effectiveness. A well-articulated plan doesn’t just outline your vision; it demonstrates your understanding of potential obstacles and your strategy to navigate them successfully.

Market research forms the backbone of any effective business strategy. For students, recognizing the target audience and understanding market dynamics can be enlightening and, more importantly, essential for tailoring their products or services to meet real demands. This foundational work ensures that students aren’t merely dreaming but are strategically oriented towards the target market.

Financial projections deserve special attention as well. They compel students to go beyond just ideas, confronting the reality of budgeting and revenue generation. Learning how to create a viable business model not only sharpens financial acumen but also enhances overall business insight, which will be invaluable in the real world.

An effective executive summary distills the essence of your plan, compelling stakeholders to want more. Its importance can’t be overstated—this is often the first impression investors and mentors receive, and a strong summary can open doors to further discussions. Adding value through methods like SWOT analysis adds depth and analytical credibility, highlighting both the strengths and weaknesses of your approach.

When it comes to pitching your plan, honing presentation skills becomes paramount. It’s not enough to have a solid plan; you must also effectively engage and persuade your audience. Learning how to pitch enhances not only your business acumen but also your communication skills, preparing you for varied professional environments.

The real-life success stories of students who transitioned from plans to profits provide inspirational case studies that reinforce the path of serious planning. Their journeys serve as testimony that with hard work, a well-formulated business plan, and tenacity, students can turn dreams into lucrative realities. This reinforces a crucial lesson: business plans are not just academic exercises; they are practical tools that can lead to successful enterprises. The potential for success is real, necessitating critical thinking and creativity, traits that will serve students well throughout their entrepreneurial journeys.

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BUSINESS STRATEGIES

12 business ideas for students to start at college

  • Nirit Braun
  • Dec 10, 2023
  • 10 min read

business ideas for students

A student business idea is an entrepreneurial endeavor initiated by a college student. College students may start businesses for various reasons and these ventures can range from small side hustles to full-fledged startups.

Learn more: How to choose a business idea

Why might students need to start a business?

There are many reasons why college students might choose to start a business . Some of the main ones include:

College students often face financial challenges, including high tuition fees, living expenses and student loan repayments. Starting a business can provide an additional income source and financial stability. Read more about how to make money as a student or how to make money as a teenager .

Entrepreneurship allows students to gain real-world job experience and build their resumes or portfolios. This practical experience and gained expertise can be valuable when seeking employment after graduation.

Running a business can offer flexibility in terms of work hours, which can be beneficial for students with irregular class schedules or other academic commitments.

Students may have unique talents, skills, or interests they want to pursue as a business. Entrepreneurship allows them to turn their passions and college studies into profitable ventures.

12 best business ideas for students to start while at college

Students at college can explore a range of business opportunities that fit into their busy schedules. Ideas like freelancing, dropshipping, tutoring, blogging and others offer them the chance to earn and learn simultaneously. Service businesses like pet care, landscaping and cleaning are great for part-time ventures that can accommodate academic commitments.

Freelancing

Dropshipping

Craft business

Start and monetize a blog

Marketing services

Pet sitting and care

Landscaping

Bookkeeping

Delivery services

01. Freelancing

Freelancing involves offering your skills and services to clients or businesses on a project-by-project basis. Freelancers work independently, often remotely and may provide services such as writing, graphic design, web development, social media management or digital marketing.

Learn more: Freelance ideas , how to make money as a graphic designer

Why is freelancing a good business idea for students?

Freelancing offers students the flexibility to work around their class schedules and other commitments, much like other side business ideas do. Students can leverage their skills and expertise to earn income in areas they are passionate about. Freelancing allows students to gain real-world experience, build a portfolio and network with potential clients. All of which can help them in their professional careers post-graduation.

What are some good freelancing businesses for students to start?

Content writing : this could be writing blog posts or freelance copywriting services for businesses.

Graphic design : creating logos, infographics or marketing materials for clients.

Web creation and development : build websites for individuals or businesses. You can use a website builder like Wix to easily build websites for clients.

Social media management : manage and grow social media profiles for small businesses. This can include creating posts and content, tracking users and building engagement.

02. Dropshipping

Dropshipping is an eCommerce business model where students can set up online stores and sell products without holding inventory. When a customer places an order, the products are shipped directly from the supplier to the customer.

Learn more: eCommerce business ideas , Dropshipping business ideas

Why is dropshipping a good business idea for students?

Dropshipping requires minimal upfront investment, making it accessible to students on a tight budget.

Learn more: Low-cost business ideas , How to sell online

The e-Commerce industry is continuously growing and dropshipping allows students to tap into this market without the hassles of inventory management. In 2022 global retail m-commerce sales topped $431.4 billion and are expected to top $511.8 billion in 2023.

Learn more: How to start a dropshipping business

What are some good dropshipping businesses for students to start?

Online clothing store: sell clothing, accessories, or niche-specific fashion items. Learn more: How to start a clothing business .

Electronics and gadgets: offer a range of tech gadgets and accessories.

Home decor: sell decorative items, furniture or interior design products.

Health and wellness: focus on products like supplements, fitness equipment or eco-friendly products.

03. Reselling

Reselling involves buying products at a lower price and reselling them at a profit. This can be done through various channels, including online marketplaces, thrift stores, or even college flea markets.

Why is reselling a good business idea for students?

Reselling can be started with a small investment, which is suitable for students. It provides students with valuable experience in sales, marketing and negotiation all of which are important professional skills to learn. Students can engage in reselling part-time or during breaks so it doesn’t conflict with their studies.

Learn more: Best businesses to start with little money

What are some good reselling businesses for students to start?

Thrift store finds: sell vintage clothing , collectibles or antiques.

Online bookstore: sell used or rare books through online marketplaces.

Tech accessories: offer phone cases, chargers, or tech gadgets.

Home decor: resell furniture, artwork or other decorative items.

04. Craft business

Selling crafts online involves creating and selling handmade crafts and products. This can include jewelry , candles , artwork, hand-knit scarves or personalized gifts.

Why is crafting a good business idea for students?

Craft businesses allow students to express their creativity and turn their hobbies into income. Operating from a dorm room or small workspace minimizes overhead costs.

Learn more: Home-based business ideas

Handcrafted items have a unique, artisanal appeal that can attract regular customers. Learn how to sell crafts online .

Learn more: Unique business ideas

What are some good crafting business ideas for students to start?

Handmade jewelry: create custom jewelry pieces or unique designs.

Candle making : craft scented or decorative candles.

Art and illustrations : sell original artwork, prints, or digital designs.

Personalized gifts : offer custom-made gifts, such as mugs, t-shirts or home decor.

05. Tutoring

Tutoring involves providing educational support to students or learners in specific subjects or skills. This can be done in person or online and subjects can range from math and science to languages and test preparation.

Learn more: How to start a tutoring business

Why is tutoring a good business idea for students?

Students can leverage their knowledge in subjects they’re passionate about and in turn, share them with other students. Tutors can schedule sessions around their class schedule and availability which makes this a flexible business idea to start. It can also be a great business idea for students looking to enter teaching or lecturing as a professional post-graduation.

Learn more: Business ideas for teachers

What are some good tutoring businesses for students to start?

Academic tutoring: offer assistance in subjects like math, science, or history.

Language lessons : teach foreign languages or provide English as a Second Language (ESL) lessons.

Test prep: help students prepare for standardized tests like the SAT or GRE.

Music or art lessons: provide music instruction or art lessons to aspiring learners.

06. Start and monetize a blog

Blogging involves creating and regularly updating an online platform where you share information, opinions, or expertise on a specific topic or niche. Monetizing a blog means earning income from it through various methods like advertising, affiliate marketing, sponsored content or selling digital products.

Learn more: How to start a blog

Why is a blog a good business idea for students?

Blogging allows students to work on their own schedules, making it easy to balance with classes. All you need to blog is a computer and an internet connection, making it possible to do from anywhere. It's an opportunity to express ideas, passions and knowledge. These are all important skills for a college student. Over time, a well-monetized blog can generate passive income.

Learn more: Passive income ideas .

What are some good blog ideas for students to start?

Travel blog : share travel experiences, tips and affiliate links to booking platforms.

Fitness blog : Discuss fitness nutrition and promote related products.

Tech blog: write reviews and recommendations for tech products.

Finance blog : offer financial advice, budgeting tips and promote financial tools.

Get started with the Wix blog maker and make your own blog.

07. Marketing services

These services encompass a wide range of activities, such as social media marketing, content creation, SEO and advertising, to help businesses reach and engage their target audience.

Learn more: How to start a marketing business

Why is marketing a good business idea for students?

Students often possess digital marketing skills, either from their studies or from their own use of social media and can leverage them to help businesses improve theirg online presence. Marketing is essential for businesses and there's a consistent demand for marketing services that students can tap intoStudents can offer marketing services on a freelance basis, which provides flexibility around their studies and extracurricular commitments..

What are some good marketing businesses for students to start?

Social media management : help businesses grow and manage their social media profiles.

Content creation : provide blog posts, articles or video content for companies.

Email marketing: helping to create the assets and strategy for email marketing campaigns.

08. Pet sitting and care

Pet sitting and care services involve taking care of pets when their owners are away. This includes pet sitting, dog walking, feeding and providing companionship or even boarding.

Why is pet care a good business idea for students?

Students who love animals can earn income doing what they enjoy. Pet sitting can be done part-time, at the weekend, in the evenings or during breaks. Minimal investment is needed for pet sitting and dog walking which suits most students' budgets.

What are some good pet-related businesses for students to start?

Dog walking: offering daily dog-walking services for pet owners.

In-home pet sitting : care for pets at the owner's home while they're away.

Pet boarding: provide boarding services for pets in your home or a rented space.

Pet grooming: offer grooming and spa services for pets.

09. Landscaping

Landscaping services involve tasks like lawn maintenance and gardening. This can include mowing, weeding, planting and landscape design.

Why is gardening a good business idea for students?

Landscaping provides a physical workout, which can be appealing to students who want to keep fit as part of their business. Landscaping can be seasonal, allowing students to work during breaks and avoiding conflict with their studies. The startup costs for basic landscaping services are relatively low, some lawn care services can be done with the lawn owner's tools or equipment.

Learn more: Business ideas for teens , Recession-proof business ideas

What are some good landscaping-related businesses for students to start?

Lawn care: offer services like mowing, edging and lawn treatment.

Gardening and planting: assist homeowners with garden design and planting.

Tree care: prune, trim and care for trees on residential properties.

Landscape design: create landscape plans and implement them for clients.

10. Cleaning services

Cleaning services involve cleaning and maintaining residential or commercial spaces. This can include house cleaning, office cleaning and specialized cleaning services.

Why is cleaning a good business idea for students?

Cleaning businesses can start with basic cleaning supplies, keeping initial costs low for students. Cleaning can be scheduled around classes and other commitments, a flexibility that is ideal for college students as a part-time business idea .

What are some good cleaning businesses for students to start?

House cleaning: offer regular house cleaning services for homeowners.

Office cleaning: provide cleaning services for small businesses or offices.

Specialized cleaning: focus on niche cleaning services like carpet cleaning, window washing, or post-construction cleaning.

Janitorial services: offer cleaning and maintenance services to commercial properties.

11. Bookkeeping

A bookkeeping business involves maintaining financial records and ensuring the accuracy of financial transactions for businesses. This includes tasks like data entry, reconciling accounts and preparing financial reports.

Why is bookkeeping a good business idea for students?

Students with accounting or finance knowledge can offer bookkeeping services to businesses who need it, this can be done on a freelance basis, providing flexibility for students. It’s also a great way for students to learn how to manage a business themselves.

What are some good bookkeeping businesses for students to start?

Small business: assist small businesses with their financial record-keeping.

Virtual services : provide remote and online bookkeeping services to clients.

Tax preparation : expand services to include tax preparation and filing.

Financial consulting: offer financial advice and consultation in addition to bookkeeping. Make sure you understand the risks and liabilities involved in providing businesses with financial advice that they may then act on.

12. Delivery services

Delivery services involve transporting goods or packages from one location to another. This can include food delivery, courier services or package delivery.

Why are delivery services a good business idea for students?

Delivery services can be scheduled around class hours and student availability. Basic delivery services can be started with a vehicle or even a bicycle, meaning minimal startup costs.

What are some good delivery services for students to start?

Food delivery: partner with local restaurants for food delivery services.

Package delivery : delivering parcels for courier companies or retailers.

How to turn a student business idea into a successful business?

Choose a business idea that aligns with your skills, interests and market demand. For example, if you have a special talent for animation, then you can learn how to make money as an animator . Conduct market research to identify unmet needs or niches within your target industry. You can also consider choosing from recession-proof business ideas , to ensure no matter what you're able to maintain your business.

Create a detailed business plan outlining your business goals, target market, competition, financial projections and marketing strategy.

Explore funding options, such as personal savings, grants, loans or crowdfunding, to finance your business.

Effectively manage your time to balance coursework, business operations and personal life. Create a schedule that accommodates your class schedule and business needs.

Build a network of mentors, peers and potential clients. Networking can provide valuable guidance and opportunities for collaboration.

Establish a strong online presence through a business website , social media and e-Commerce platforms (you can do this by making an eCommerce website of your own) if applicable. Online visibility is essential for attracting customers and clients via an eCommerce model.

Prioritize the quality of your products or services and provide excellent customer service. Satisfied customers are more likely to return and refer your business.

Ensure your business complies with all relevant laws and regulations. This includes registering your business and applying for business licenses, permits, taxes and intellectual property considerations.

Develop effective marketing strategies to reach your target audience. Consider digital marketing, social media, content marketing and traditional advertising methods too.

Be prepared to adapt to changes and challenges in the business landscape. Flexibility and the ability to pivot when necessary are key to success.

Keep accurate financial records and budget your expenses wisely. Monitor your business's financial health regularly.

Seek feedback from customers to identify areas for improvement. Be open to making necessary changes and enhancements to your business.

Consider seeking mentorship from experienced entrepreneurs or professors who can provide guidance and support. They can provide invaluable advice, such as this from Anegl Gregorio, Founder of the Spice Suite , "The best advice that I give to people is always 'Start now, perfect later,'” she says. “I never got so tied up in the need to perfect it all. I'm here to say, 'Just start it. You can fix it along the way. If you build your tribe and your community, they will go along the journey with you.’"

Explore more business ideas

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Beauty business ideas

Reselling business ideas

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best business plan for students

Small Business Trends

18 business ideas for college students to consider and pursue.

business ideas for college students

For many, college is a time of learning and growth. Yet, it’s also an ideal period to explore business ideas for college students.

The drive to earn extra money and the entrepreneurial spirit can align perfectly in these years. Starting a business during this phase can significantly expand opportunities and empower students to immediately apply what they’ve learned.

Read on to discover some prime ideas tailored for those eager to embark on college business ventures.

Here’s a word from Adam Erhart about the “7 Best Businesses for Beginners to Start in 2023.” Some will look familiar, like pet sitting, but the ones like honeybee and goat rental services are truly unique! It’s a good watch and supplement to the article:

Why Should College Students Start a Business?

If you’re a college student, here are some benefits you can obtain by starting your own business:

  • Earn extra money: What college student couldn’t earn extra money? Starting a business can help you cover tuition, books, or living expenses. With a particularly profitable business idea, you could even save serious money for graduation when you’re on your own.
  • Get a head start on your career: Many people start their careers once they’ve graduated from college. But if your dream is to start a business, jumping into entrepreneurship during college means you’re even closer to your goals upon graduating.
  • Build an impressive resume: If you’re interested in a more traditional career path, acting on startup ideas during college still holds many benefits. Potential employers may notice your ambition, creativity, and leadership, giving you a better chance of scoring your dream job.
  • Take advantage of networking opportunities: You have access to lots of help while in school, from other students and teachers to business centers and student organizations. Connect with others who have connections to your industry to share ideas or partner on a new venture.
  • Start in a low-risk environment: Many college students have loans or parental assistance covering living expenses during college. Once you graduate, you may have extra expenses, a mortgage, or a family that makes you risk-averse. Starting young allows you to really jump in without doing any major harm to your future.

Read more: A College Student’s Guide to Launching a Startup

business ideas for college students

Our Methodology: The Best Business Ideas for College Students

In guiding college students towards successful entrepreneurial endeavors, we employ a specific set of criteria tailored to their unique needs and constraints. Each criterion is rated on a scale from 1 to 5, where 1 denotes the least importance and 5 indicates the highest importance in our review process:

  • Importance: 5
  • We prioritize business ideas that require minimal initial investment, considering the budget constraints typical for college students.
  • The business should offer flexibility to accommodate a student’s class schedule and academic commitments. Ideas that require less time commitment or allow for variable working hours are preferred.
  • Importance: 4
  • Business ideas that provide students with valuable skills and experience, contributing to their resume and professional growth, are highly valued.
  • Importance: 3
  • We assess whether the business idea has the potential for growth and scalability, either during the college years or after graduation.
  • The idea should cater to a genuine market need or demand, and it should be feasible for a student to implement with limited resources.
  • The business idea should have a clear path to generating income, even if it might not be immediate, to ensure it’s financially worthwhile for the student.
  • Given the digital proficiency and online engagement of most college students, business ideas that leverage digital platforms or online marketplaces are considered advantageous.
  • Importance: 2
  • Ideas that incorporate ethical practices and potentially provide a positive social impact resonate well with the values of many college students.

By applying these criteria, we aim to help college students identify business ideas that are not only feasible and flexible for their unique lifestyle but also provide opportunities for personal and professional growth.

Ideas for Local Businesses Founded by College Students

There are many startup business ideas you can run in your college town. If you’re looking to serve others in person as a university student, here are some small business options.

1. Tutoring Business

If you excel in a particular subject, help your fellow students as a tutor. You can charge for Expanding your knowledge is a great way to both help others and earn. If you’re proficient in a particular subject, why not share your expertise?

By offering tutoring sessions, you can charge either per session or establish packages for longer periods. Don’t limit yourself to just college peers; high school students can also benefit from your insights, broadening your client base. This business has a low startup cost and can be a great way to help others.

2. Cleaning Business

business ideas for college students - cleaning business

Every space, whether a home or an office, requires regular cleaning. If you’re seeking a venture that’s evergreen, a cleaning business might be your answer.

Start by investing in essential cleaning equipment, and then promote your services to homeowners and businesses in your locality. With consistent service quality, you can establish a steady client roster and scale over time.

3. Essay Writing

For the eloquent writers out there, a business opportunity awaits. Students constantly face challenges in crafting the perfect essay. While you shouldn’t write assignments for them, providing templates, outlines, or even just guidance can be invaluable.

Moreover, offering editing services ensures their work is polished and ready for submission, adding another potential revenue stream. There’s almost no startup cost, and you can scale with additional services.

4. Delivery Service

business ideas for college students - scooter with food backpack for delivery on back

The modern world thrives on convenience, and delivery services are in vogue. If you have access to a car or even a bicycle, start your own delivery business, with high market demand in many areas.

Deliver meals, groceries, or essential items around the campus or the local town. While apps can be useful partners, a more personalized approach with posters and word-of-mouth can also yield customers.

5. Plan Local Events

For those who find joy in bringing people together and orchestrating memorable events, an event planning service is a viable business. From birthdays to corporate gatherings, events are numerous and varied.

While much of your organizational work might be digital, being present on the ground, especially on event days, ensures everything aligns with your vision.

6. Personal Trainer

Physical well-being is on everyone’s list, making personal training a sought-after service. If you’re passionate about fitness and health, leverage that to help others in their fitness journey.

By collaborating with local gyms or offering specialized sessions at clients’ homes, you can craft unique workout plans catering to individual needs.

business ideas for college students

7. Photography Business

The world of photography is vast and constantly evolving. If you possess a quality camera and have a knack for capturing moments, this business might be for you.

Whether it’s covering local events, offering portrait sessions, or even landscape photography, the possibilities are vast. Additionally, the digital space provides avenues like online galleries or stock photo platforms to monetize your work further.

8. Food Delivery Services

business ideas for college students - food delivery service

In today’s fast-paced world, convenience is a key selling point, and food delivery taps into this need. If you wish to zero in on this niche, establish collaborations with local eateries that lack a delivery component.

Instead of just being the middleman, establish a business framework, either contracting with the restaurants directly or setting up a personalized delivery service where you charge customers a specific fee per delivery. There’s tons of demand for this service, and many digital platforms can support your growth.

9. Sports Coach

Sports play a pivotal role in many students’ lives, providing both physical fitness and discipline. If you possess athletic skills and a knack for teaching, consider venturing into coaching.

Local schools often seek skilled individuals to enhance their teams. Alternatively, offering private coaching sessions to student-athletes can provide a more tailored experience, improving their skill set significantly.

10. Pet Sitting Business

Pets are cherished family members for many, and ensuring their well-being is paramount, especially when owners are away. If you share a deep affinity for animals, this business avenue can be both emotionally and financially rewarding.

By providing a trustworthy and loving environment, you can watch over dogs, cats, or other pets in the comfort of their homes, providing owners with peace of mind during their travels. There are even digital platforms you can use to market this service and connect with clients.

business idea for college students

Summary Table

This table provides a concise summary of local college business ideas:

Business IdeaBrief DescriptionInitial InvestmentTarget Market
Tutoring BusinessAssisting students with academic topics; sessions can be per hour or packages.LowCollege & High School Students
Cleaning BusinessOffering cleaning services for homes and offices.ModerateHomeowners & Local Businesses
Essay WritingProviding essay templates, outlines, and guidance.LowCollege Students
Delivery ServicePersonalized deliveries of meals, groceries, or items.Low to ModerateLocal Residents & Students
Plan Local EventsOrganizing and executing events from birthdays to corporate functions.ModerateLocal Businesses & Residents
Personal TrainerCrafting individualized workout plans and sessions.Low to ModerateFitness Enthusiasts
Photography BusinessOffering event coverage, portrait sessions, and selling photos online.ModerateAnyone & Local Businesses
Food Delivery ServicesPartnering with local eateries to provide food delivery.Low to ModerateLocal Residents
Sports CoachCoaching student-athletes in specific sports; can be group or individual sessions.LowStudent Athletes & Schools
Pet Sitting BusinessTaking care of pets when their owners are away.LowPet

Initial Investment :

  • Low : Minimal financial outlay (like just promoting services online or using skills and tools you already have).
  • Moderate : Some investment is needed for equipment, renting space, or initial inventory.

Target Market : A general classification of the primary audience that the business aims to serve.

Online Business Ideas for College Students

Online small businesses often allow college students to serve a niche market for a low initial investment. Here are some opportunities to consider if you’d like to start a business online.

11. Develop Online Courses

The e-learning industry is booming, with many individuals seeking knowledge online. If you have expertise in a particular subject or skill, consider structuring it into an online course.

Whether you’re conducting live classes or creating pre-recorded modules, the flexibility allows students globally to benefit at their convenience, all while you generate revenue.

12. Social Media Platform

The power of social media is undeniable in today’s interconnected world. If you possess technical skills, consider developing a niche social platform tailored for your university or a specific interest group.

Such a platform could operate on subscription models or rely on advertising, depending on your target audience and the value proposition.

13. Web Design

business ideas for college students - web design

In this digital age, a strong online presence is crucial for businesses and individuals alike. If you have a flair for design combined with technical prowess, web design can be a lucrative avenue.

By offering customized website solutions, either charging per project or on an hourly basis, you can cater to a wide array of clients, from local entrepreneurs to larger corporations.

14. Sell Online

E-commerce is a dynamic sector with immense growth potential. If you have unique products or can source them, establish an online storefront. Whether you’re leveraging existing marketplaces or designing your own website, ensure efficient inventory management.

For those with limited space, drop-shipping or partnering with print-on-demand services can streamline operations, letting you focus on marketing and customer service.

15. App Developer

With the proliferation of smartphones, apps have become an integral part of our daily lives, presenting an incredible business opportunity. If you have coding skills and a unique idea, consider developing your own app.

This can either be a standalone product where users pay a fee or a freemium model with in-app purchases. Always ensure that your app brings significant value to encourage users to invest.

For those who might not want to launch an independent app, there’s a thriving market where businesses seek developers to bring their digital visions to life through contractual arrangements.

business ideas college students

16. Market Research

In today’s competitive market landscape, businesses are in constant need of insights to tailor their strategies effectively.

By offering research services, you can assist them in gathering crucial data. This could range from online surveys that gauge consumer sentiment to in-depth focus groups that dive deep into product feedback or usability studies to optimize products.

Position yourself as a trusted intermediary between companies and the information they seek, and monetize this essential service.

17. Translation Services

business ideas for college students - man using smartphone and translation service app

In our globalized world, bridging language barriers is invaluable. If you’re proficient in multiple languages, leverage that skill by offering translation services. This could involve translating business documents, marketing materials, or even literary works.

As businesses expand internationally, there’s an increasing demand for professionals who can accurately and effectively communicate messages across diverse linguistic landscapes.

18. Transcription Services

The digital age has seen an explosion in audio and video content, from corporate webinars to podcast episodes. This surge has concurrently increased the demand for transcription services.

Whether for accessibility reasons, content repurposing, or detailed analysis, turning spoken words into written text is an invaluable service. If you possess keen listening skills and a fast typing speed, this venture could be a perfect match.

Ensure accuracy and timeliness in your transcriptions to build a reputation in this expanding sector.

business ideas for college students

This table provides a concise summary of online college business ideas:

Business IdeaBrief DescriptionInitial InvestmentTarget Market
Develop Online CoursesCreating and selling courses in a specific domain or skill.Low to ModerateGlobal Learners & Professionals
Social Media PlatformDeveloping a niche platform tailored for a specific audience or interest.Moderate to HighSpecific Interest Groups
Web DesignOffering tailored website designs for businesses and individuals.Low to ModerateLocal Businesses & Individuals
Sell OnlineE-commerce ventures, selling unique products, possibly through drop-shipping.Low to ModerateGlobal Consumers
App DeveloperDesigning apps, either standalone products or contractual development for businesses.Low to HighSmartphone Users & Businesses
Market ResearchProviding insights via online surveys, focus groups, or other research methods.Low to ModerateLocal & Global Businesses
Translation ServicesOffering language translation for documents, marketing materials, etc.LowGlobal Businesses & Authors
Transcription ServicesTranscribing audio and video content into written text.LowPodcasters, Businesses, Media
  • Low : Minimal costs, primarily relying on skills, online platforms, and minimal tools.
  • Moderate : Some investment in specialized tools, software, advertising, or initial inventory.
  • High : Significant financial outlay, particularly for development-heavy projects or infrastructure.

Target Market : Gives an overview of the primary potential clientele or user base for the specific business.

Local vs. Online Business Ideas for College Students

To assist college students in understanding the potential opportunities available, here’s a table showing the differences between local and online business ideas:

Business TypeLocal Business IdeasOnline Business Ideas
ServiceTutoring, Cleaning, Personal TrainingWeb Design, Transcription Services, Translation
Goods/ProductFood Delivery, PhotographySell Online, App Developer
Event-BasedEvent PlanningOnline Courses
Tech-RelatedDelivery Service (with an App)Social Media Platform, App Development
CreativePhotography, Event PlanningGraphic Design, YouTube Channel
EducationalTutoring, Sports CoachOnline Courses, Market Research
SpecializedPet Sitting, Essay WritingTranslation Services

What Business Idea is Best for College Students?

The best college business ideas vary based on each student’s skills and goals. However, some options that can be both fun and profitable include web design, managing social media platforms, tutoring younger students, and running a writing service.

Read more: Small Business Ideas for Beginners

What Business is Most Profitable for Students?

The profitability of a student business idea can vary widely based on the market, business plan, and startup costs.

However, online businesses tend to be inexpensive to start, and thus can be quite profitable. Popular ideas include digital marketing, graphic design, and running a YouTube channel.

Image: Envato Elements

business ideas for seniors

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With all–in–one spreadsheet–free forecasting and pitching tools–students can use LivePlan to build a realistic business plan with accurate projections and compelling pitches. Analyze scenarios. Track progress. Set goals. All in LivePlan.

Works seamlessly with your classroom setup

Works seamlessly with your classroom setup

With LivePlan you can simplify syllabus creation. LivePlan can also be used alongside classroom tools such as Blackboard and Canvas. LivePlan's optional instructional resources can enhance your syllabus with materials that introduce lean planning principles, growth metrics, financial forecasting, and more.

Instructors looking for a great tool to help students develop business plans need to look at Live Plan. The step–by–step process walks students through the entire process from Pitch to Financials. As the Instructor you can also have online access to their plan and provide feedback and comments as the plan develops.

Mike Allen

Mike Allen Business Instructor, North Idaho College, Coeur d'Alene, ID

Bring out the best in every student

LivePlan's business plan examples help students turn ideas into top–notch business plans for class projects and startups. The tools, features, and instructional content allow you to focus on bringing out the best in your students for every plan and project.

Before using LivePlan, my students were intimidated by the business planning process. LivePlan breaks it down into manageable steps and takes the mystery out of developing a business plan.

Amy Schulz

Amy Schulz NACCE Vice President of Education, Membership and Associate Faculty, Feather River College, Quincy, CA

I used LivePlan to develop a business plan for a class project. Turns out, the project became part of a business plan competition where I placed second out of over 200 entries.

Sheila Austin

Sheila Austin Student

LivePlan provides your students with the tools to

Know the competition

Know the competition

No business operates in a vacuum. LivePlan incorporates real–world industry data, so students can better understand competitors, plan businesses around industry realities, and confidently execute data–driven strategies.

Build business dreams together

Build business dreams together

From sharing feedback and engaging in discussions, to simultaneously working on different parts of the plan, students can easily collaborate in groups using LivePlan.

Create a plan that fits their needs

Create a plan that fits their needs

Whether small or big, LivePlan can build out the right–sized business plan for your classroom projects. In LivePlan, students can develop a simple lean plan that focuses their ideas, or create a full business plan with all the details and steps necessary to persuade investors, attract partners, and turn their idea into a profitable reality.

Save time

With so much happening in the classroom, you need a tool that works with you, not one that makes you do extra work. Used by educators, consultants, entrepreneurs, and students all around the world, LivePlan has been regularly improved and streamlined so it's easy to use.

Develop confidence in their plan and themselves

Develop confidence in their plan and themselves

It's one thing to plan a business. It's another thing to know how to talk about a business plan. Students can develop talking points and practice their pitch in LivePlan so they can discuss their enterprise with confidence and authority.

With LivePlan your students exceed expectations

With LivePlan, students create business plans that:

  • Guide them from concept to actionable plan
  • Build the confidence necessary to be entrepreneurs
  • Combine pitching, forecasting, and collaboration

LivePlan streamlines projects for educators

LivePlan eases project management in the classroom, so instructors can:

  • Pinpoint feedback and suggest improvements
  • Monitor project progress
  • Teach business planning instead of managing multiple apps

Go beyond business plan examples

LivePlan easily integrates into business courses, includes all materials and curriculum to support classroom business projects, and comes with free phone, email, and chat technical support.

The students very much appreciate the guidance the LivePlan program offers. I love the ability to act as a contributor to their plans. The help resources are phenomenal and easy to navigate.

John Shaw

John Shaw Assistant Professor of Management, Davis College of Business – Jacksonville University, Jacksonville, FL

See how LivePlan can upgrade your student's education

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Teachers and students love LivePlan

LivePlan really facilitated communication between students who were in a team on the business plan project. Students could comment on sections of their business plan and collaborate on what to change in their plan without having to meet face–to–face.

Amy V

Amy Valente Assistant Professor of Business, Cayuga Community College, Auburn, New York

LivePlan helped us easily set up the business plan for our startup during our MBA. As soon as the other students saw it, they also wanted LivePlan. The time we saved on planning we could use for operational tasks. It was the ideal solution for us.

Christina

The product we produced by using Live Plan was exceptional, far exceeded our expectations, and came out so much better than we could have ever done on our own.

Ms. Bay

This product is a game-changer. It allows the non–MBA founder to unleash their potential through strategic planning and beautiful design. Highly recommended.

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Answers Neuroscience

LivePlan is simply awesome.

Amit Agrawal

Amit Agrawal

Business Plan Template for Students

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Thinking of starting your own business as a student? We've got you covered! ClickUp's Business Plan Template for Students is the ultimate tool to help you turn your entrepreneurial dreams into reality.

With this template, you can:

  • Develop a strategic and detailed plan for your business idea
  • Outline your objectives, marketing strategies, and financial projections
  • Structure your organizational hierarchy for effective management
  • Impress potential investors and stakeholders with a professional and well-thought-out plan
  • Stay organized and focused on your goals throughout the entire business development process

Don't let your student status hold you back from achieving your business goals. Get started with ClickUp's Business Plan Template for Students today and pave the way for your future success!

Business Plan Template for Students Benefits

When students use the Business Plan Template, they gain a competitive edge and set themselves up for success by:

  • Structuring their business ideas and goals in a comprehensive and organized manner
  • Presenting a professional and well-thought-out plan to potential investors or stakeholders
  • Creating a clear roadmap for their business, ensuring they stay on track and achieve their objectives
  • Developing a solid understanding of key business components like marketing strategies and financial projections
  • Gaining valuable experience in business planning and management, setting them up for future entrepreneurial endeavors.

Main Elements of Students Business Plan Template

When it comes to creating a solid business plan, ClickUp's Business Plan Template for Students has got you covered. Here are the main elements you'll find in this template:

  • Custom Statuses: Track the progress of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do, ensuring that every step is accounted for and easily manageable.
  • Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add important details to your business plan, keeping everything organized and accessible in one place.
  • Custom Views: Explore different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide, enabling you to visualize your plan in various formats and dive deep into specific areas of your business plan.
  • Collaboration: Collaborate seamlessly with your team by assigning tasks, leaving comments, and attaching files directly within ClickUp, streamlining the entire business planning process.
  • Integrations: Integrate with other tools such as Google Drive, Dropbox, and Slack to streamline your workflow and ensure all relevant documents and communication are easily accessible.

With ClickUp's Business Plan Template for Students, you'll have all the tools you need to create a comprehensive, well-structured business plan that will impress potential investors and set you on the path to success.

How To Use Business Plan Template for Students

Creating a business plan as a student can be a daunting task, but with the help of ClickUp's Business Plan Template, you can break it down into manageable steps. Follow these six steps to create a comprehensive business plan that sets you up for success:

1. Define your business idea

Start by clearly defining your business idea. What product or service will you offer? Who is your target audience? What makes your business unique? Use the Docs feature in ClickUp to brainstorm and outline your business concept.

2. Conduct market research

Next, conduct thorough market research to understand your industry, competitors, and target market. Analyze market trends, customer preferences, and potential demand for your product or service. Use the Table view in ClickUp to organize and analyze your research data.

3. Outline your business structure

Determine the legal structure of your business and outline its organizational structure. Will you operate as a sole proprietorship, partnership, or corporation? Define the roles and responsibilities of key team members and any necessary partnerships. Utilize the Board view in ClickUp to visualize and assign tasks related to your business structure.

4. Develop a marketing strategy

Create a comprehensive marketing strategy to promote your business and attract customers. Identify your unique selling propositions, target marketing channels, and budget for marketing activities. Use the Calendar view in ClickUp to plan and schedule your marketing campaigns.

5. Create a financial plan

Develop a financial plan that includes projected revenue, expenses, and profit margins. Determine your startup costs, pricing strategy, and sales projections. Use custom fields in ClickUp to track and calculate financial data accurately.

6. Set goals and milestones

Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for your business. Break them down into smaller milestones and create a timeline to track your progress. Utilize the Goals feature in ClickUp to set and monitor your business goals.

By following these six steps and utilizing ClickUp's Business Plan Template, you can create a comprehensive and well-structured business plan that will guide you towards success in your entrepreneurial journey.

Get Started with ClickUp’s Business Plan Template for Students

Students who are aspiring entrepreneurs or learning about business management can use the ClickUp Business Plan Template to develop a comprehensive and structured plan for their business idea.

First, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you'd like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a solid business plan:

  • Use the Topics View to organize your plan into different sections such as Executive Summary, Market Analysis, Marketing Strategy, Financial Projections, etc.
  • The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do.
  • The Timeline View will allow you to set deadlines and milestones for each section, ensuring you stay on track.
  • The Business Plan View will give you an overview of the entire plan, allowing you to see how each section fits together.
  • The Getting Started Guide View will provide you with step-by-step instructions on how to use the template effectively.

Customize your business plan further by utilizing the three custom fields: Reference, Approved, and Section. These fields will help you keep track of external resources, approval status, and the specific section each task belongs to.

Monitor and analyze your progress using the various views and custom fields to ensure your business plan is comprehensive and well-structured.

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10 Business Plan Examples for Students (2024)

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Written by   Peter Keszegh

Starting a business isn’t just for the established entrepreneurs. If you’re a student with a great business idea, or if you’re just looking to earn extra money on the side, you can set up your own business with the right steps and preparation, too!

In this article, we’ll list some business plan examples for students and how you can turn your business ideas into reality.

Opened notebook with white blank pages and pen on table

What is a business plan?

In simple terms, a business plan is a detailed document that  explains everything you need to know about your business idea .  It includes your goals for your business and how exactly you plan to achieve them.

A business plan should be able to explain why your product or service is valuable, your target market for your business, and your future plans for the business.

Having a well-written business plan is important, especially if you’re looking at seeking external funding from investors. Even if you’re planning to use personal funds for your business, the business plan will help outline all your operational and management strategies.

Tailoring your plan to your business

While business plans have some standard sections used by all industries, it’s best to tailor your business plan depending on what your market is. For instance, if you’re planning to sell food products, you need to write sections on sourcing ingredients and quality control.

Think about what’s special about your business, and make sure to incorporate that in your business plan. Put yourselves in the shoes of an external investor – what would they want to know about your business? Don’t be afraid to think outside the box, too.

Document on a Clipboard

Parts of a business plan

You might be wondering – how should we structure a business plan? Here are some key sections you might want to include when writing your business plan:

Executive summary

An executive summary is exactly that – a summary of what your business is all about and your goals for the future. Make sure to include what your product or service plans to do, your target market, and key milestones you’d like to achieve. If you have plans to source external funding, mention this here, too.

Company description

You can use this section to expound on what you plan to achieve and what your business vision is . Use this section to highlight what makes your business unique , and why your product or service offers an innovative solution.

Market analysis

If you’re looking to start a business, you need to have a good understanding of the market and who your competitors are. Do the research to make sure there’s a real need for your product or service , and make sure you know what sets your business apart from competitors.

Organizational structure

If you’re working with a team and you all have different responsibilities, make sure to put that into writing. This doesn’t have to be too formal – all you have to do is make sure everyone’s tasks are clearly delineated so there’s no overstepping.

Product line or services offered

Talk about what you plan to sell or offer as a business. What exactly does your product or service do? What makes it so special, and what can your product or service do that isn’t already offered by your competitors?

Marketing and sales strategies

How do you plan to promote your business to attract customers and secure sales ? You can talk about where you plan to sell your products or offer your services, and how you plan to advertise your business.

Financial projections and funding requests

Set financial goals for your business and identify when your business will likely break even . If you need to secure external funding, make sure to mention this here, and mention how much money you’ll be needing and how you’ll be spending it.

Relevant documents that you mentioned earlier in your business plan should be included here. For instance, if you conducted market research via a survey, put your survey data here.

Of course, don’t be limited by the sections listed here. If there are other relevant details you’d like to talk about in your business plan, don’t be afraid to explore them. For instance, if you’re looking at using new technologies and tools for your product or service, you can write a relevant section in your business plan as well.

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Why students need to master business plans

Businesses aren’t just for more seasoned entrepreneurs – starting a business can prove to be useful for students who want to hone their skills and become more business-minded.

Here’s how business plans can help students:

Enhancing strategic decision-making

You’ll have to make a lot of decisions when running a business, and business plans will force you to make smarter decisions. You don’t want to make things unnecessarily difficult for you and your team only to get mediocre results – you want to make sure you make the most out of your resources!

This kind of strategic decision-making isn’t something you learn in the classroom. Hands-on business experience will be useful for you to make wise decisions, even if it means learning from mistakes.

Improving market research and analysis skills

As students, you already do a lot of research for different school projects. When setting up a business, you’ll have to do research of your own to get a better understanding of the market your business plans to work in.

Having a good understanding of the market will also improve your analysis skills. For instance, doing enough research on the retail industry will give you a better idea of who the average retail customer is, allowing you to tweak your marketing and sales strategies to capture that target market.

Honing financial literacy and forecasting

Discussions about money and numbers can get pretty confusing. When you’re setting up a business and dealing with real, tangible figures, you’ll gain a better understanding of how finances work, how profitable your business might be, and what you’ll likely be spending money on.

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Business plan examples for students

If you need a little help in thinking about the kind of business you want to set up, here are 10 business plan examples for students that you can use as inspiration:

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Tu toring services

Some students will understand subjects better than others, which means there are a number of students who’ll need a little bit of help when it comes to their academic requirements and upcoming exams.

If you’re academically gifted and have a talent for teaching, you might want to consider offering tutoring services in your school.

  • Executive summary : Mission, services offered, and target client demographic.
  • Business description: Subjects covered, and technologies used (if applicable).
  • Services provided: Individual tutoring, group workshops, and ongoing support options.
  • Market analysis: Demographic trends, existing offerings, and unmet needs.
  • Marketing strategy: Flyers, community center partnerships, and word-of-mouth referral programs .
  • Operational plan: Scheduling system, session formats (in-person, online), and materials preparation.
  • Management and organization: Tutor recruitment, training programs, and operational leadership.
  • Financial summary: Basic costs, session pricing, financial goals, and sustainability plan.

Delivery Man Wearing a Face Mask and Holding a Bicycle

Campus delivery service business

Especially during finals weeks, students can get pretty busy and can often forget to take care of themselves. How many all-nighters have you pulled as a student, and how many times have you skipped a meal to work on a deadline?

If this sounds like the kind of culture in your university, you might want to consider setting up a campus delivery service to cater to busy students. Here’s how you can set up your business plan:

  • Executive summary: Service overview, mission, and objectives.
  • Company description: Origins, campus focus, and service differentiation.
  • Service offering: Types of delivery services offered (e.g., food, groceries).
  • Market analysis: Campus demographics, needs assessment, and competitor analysis.
  • Marketing strategy: Promotional tactics targeting students and staff, partnerships with local businesses.
  • Operations plan: Delivery logistics, technology use (e.g., apps, GPS tracking), and hours of operation.
  • Management and organization: Team roles, volunteer vs. paid staff, and management hierarchy.
  • Financial plan: Start-up costs, pricing strategy, revenue projections, and break-even analysis.

Woman Wearing Pink and Black Sports Bra Holding Towel

Campus fitness and wellness programs

Another way you can help students in your school become healthier is to offer services that focus on fitness and wellness . If there’s a need for students in your school to become more physically active or to just take better care of their overall wellness, you could offer relevant programs on campus.

  • Executive summary: Concept, target audience, and objectives of the fitness programs.
  • Business description: Range of services (classes, personal training, wellness workshops).
  • Market analysis: Campus health trends, competitor offerings, and student wellness needs.
  • Services: Detailed look at program offerings, schedules, and customization options.
  • Marketing plan: Engagement strategies, campus events, and partnership with student health services.
  • Operational plan: Instructor qualifications, equipment needs, and location logistics.
  • Management and organization: Structure of the team, roles, and experience in health and wellness.
  • Financial overview: Initial setup costs, pricing strategy, revenue streams, and financial projections.

Shallow Focus Photo of Woman Using a Laptop

Student freelance platform

Freelancing is a popular way for students to earn extra income on the side, in the middle of their busy class schedules. If you have enough know-how when it comes to setting up websites or apps, you might want to consider launching a portal where student freelancers can conveniently find more freelance gigs.

  • Executive summary: Platform purpose, target market, and value proposition.
  • Business description: Niche focus (e.g., design, tutoring, programming), platform features.
  • Market analysis: Demand for freelance work among students, analysis of existing platforms, gap identification.
  • Service description: User interface, service categories, payment processing system.
  • Marketing and sales strategy: Campus outreach, online presence, and user acquisition strategies.
  • Technology plan: Website architecture, user security measures, and scalability.
  • Operations plan: Customer support, dispute resolution process, and freelancer vetting process.
  • Financial summary: Funding requirements, monetization strategy, and financial forecasts.

Positive young diverse students surfing smartphone in hallway

Mobile app for campus services and networking business

Maybe you’ve got an enormous campus that boasts a lot of helpful activities and services that most students might not already be aware of. If you want to promote these services in an innovative way, you could think about setting up a mobile app that students can use as a one-stop-shop for all their campus service needs.

  • Executive summary: Introduction to the app, its core functionalities, and target user base.
  • Business description: Insight into how the app facilitates campus life, services offered, and networking features.
  • Market analysis: Current apps in the market, student needs analysis, and potential for growth.
  • Product description: Detailed functionalities, user interface design, and privacy features.
  • Marketing plan: Strategies for app launch, user acquisition, and partnerships with university departments.
  • Technology plan: Development roadmap, platform compatibility, and maintenance plan.
  • Management and operations: Team structure, developer roles, and operational milestones.
  • Financial projections: Budget for app development, marketing costs, monetization strategies, and revenue forecasts.

Leaves and a Flower on a Person's Socks

Eco-friendly apparel brand

Everyone’s becoming more eco-conscious nowadays, and brands who often highlight their environmentally-friendly practices do get a good reputation. If you want to tap into that market and mix it with a bit of fashion design, you can choose to set up an eco-friendly apparel business.

  • Executive summary: Brand mission, product range, and sustainability goals.
  • Company background: Inspiration behind the brand, target demographic, and brand story.
  • Products and services: Description of apparel line, materials used, and production process.
  • Market analysis: Trends in sustainable fashion, target market behavior, and competitive landscape.
  • Marketing strategy: Branding, social media campaigns, and collaborations with eco-conscious influencers.
  • Operational plan: Supply chain management, ethical sourcing, and online versus physical sales approach.
  • Management team: Roles, responsibilities, and background of team members.
  • Financial plan: Initial investment, cost structure, sales forecast, and profitability analysis.

Set of natural nonpolluting toiletries on marble table

Sustainable campus living products

Maybe you’re not too keen on selling apparel, but you’d still like to tap into the market of students who prioritize sustainable brands and products. 

If you also share the same passion for sustainability and have ideas on how to cater to students’ needs, you might want to consider selling sustainable products instead that dormers and other students will find useful for everyday life.

  • Executive summary: Mission statement, product line overview, and sustainability goals.
  • Company overview: Background on the inspiration for eco-friendly products targeted at students.
  • Market analysis: Trends in sustainability, potential campus markets, and niche opportunities.
  • Products offered: Description of eco-friendly living products (reusable containers, biodegradable goods).
  • Marketing and sales strategy: Campus-based initiatives, eco-friendly partnerships, and social media.
  • Operations: Sourcing of materials, product manufacturing, and logistics.
  • Management team: Founder’s background, operational management, and advisory board.
  • Financial projections: Cost analysis, sales forecast, funding requirements, and profitability timeline.

People at Event in Town

Student event planning service

A big part of student life is all about events and getting to meet new people. Not only is event planning a big thing for official student organizations, it’s also helpful for smaller communities who want to organize events to meet like-minded people.

If events are a popular thing in your school, you might benefit from setting up a student event planning service.

  • Executive summary: Overview of services, unique selling points, and business goals.
  • Company description: Types of events covered (e.g., academic, social, sporting).
  • Service offering: Full event planning, day-of coordination, and consultation services.
  • Market analysis: Campus event culture, demand for event planning services, competitor overview.
  • Marketing plan: Outreach strategies, partnerships with campus organizations, and promotional materials.
  • Operational strategy: Event logistics, vendor relationships, and event execution checklist.
  • Management structure: Leadership team, volunteer opportunities, and staffing needs.
  • Financial projections: Pricing model, expected expenses, revenue estimates, and growth potential.

Selective Focus Photography of Woman Holding Camera

Campus event photography service

Every big event needs good documentation to go with it. Even if your school isn’t big on events, you can choose to offer photography services to groups of friends who want cute little photoshoots in the most Instagrammable parts of your campus.

If you have a knack for photography, here’s how you can start offering photography services on campus:

  • Executive summary: Concept and goals for providing photography services for campus events and personal photoshoots.
  • Company description: Insights into the types of events covered (e.g., graduations, parties, portraits).
  • Services offered: Packages available, including event coverage, individual portraits, and group sessions.
  • Market analysis: Demand for photography services on campus, existing offerings, and unique selling points.
  • Marketing strategy: Portfolio development, social media presence, partnerships with event organizers.
  • Operational plan: Booking process, event execution, post-processing, and delivery of images.
  • Management team: Background of the photographer(s), roles in business management, marketing, and customer service.
  • Financial plan: Pricing strategy, cost of equipment and travel, revenue projections, and growth potential.

Woman Looking At Paintings Displayed On The Wall

Student art gallery and workshop space

Maybe you’re from an art school, or your campus boasts a rich and talented artistic community. If your school’s artists are looking for a space to display their art, setting up a gallery and workshop space might be a profitable and sustainable business opportunity.

  • Executive summary: Vision, goals, and unique aspects of the art gallery and workshop space.
  • Company overview: Concept behind promoting student art, workshop themes, and community benefits.
  • Market analysis: Interest in local art, campus cultural activities, and potential for art sales.
  • Services and products: Exhibition schedules, workshop offerings, and art sales.
  • Marketing strategy: Promotions through campus channels, local art scenes, and social media.
  • Operations: Gallery setup, workshop logistics, and artist collaboration processes.
  • Management team: Backgrounds in art management, curation, and education.
  • Financials: Start-up expenses, pricing for art and workshops, expected revenue, and growth potential.

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Common mistakes to avoid for student businesses

Setting up a business is no walk in the park, especially for young and inexperienced students. Here are some common mistakes that you can avoid when planning your own business, so you can steer clear of bigger problems down the road:

Lack of a well-defined business plan

It should go without saying that insufficient planning will make it difficult to get your business off the ground. Make sure you put down all important details in writing , and consult experts and get insights from successful small businesses if you need to.

Underestimating the importance of market research

You’ll need more than just a cool idea to start a business. There needs to be a real need or demand for your product or service, and if there’s another business already offering the same thing, you need to make sure your product or service is different or unique.

Familiarize yourself with the existing market and what the market gaps are. Once you identify what that market needs, you can tailor your business plans to try to fill in that gap.

Overlooking legal and financial regulations

Being a student doesn’t exempt you from following standard business regulations. Double check with experts and do extra research to make sure your business complies with all necessary regulations. For instance, you may need to officially register your business, or secure necessary permits.

Inadequate financial planning and management

Your business needs to be on financially stable ground for it to stay sustainable. Make sure you know if you’re in good financial standing to launch your business , and make sure you aren’t spending more than what you can actually afford.

Ignoring the importance of a strong team

It’s tempting to do everything yourself, especially if you lack funds or the ability to delegate tasks. However, you might benefit from having a team of members with various skills. A strong team will bring in more ideas to the table , and will be helpful in managing heavy workloads.

Overlooking customer feedback

You need to listen to what your customers are saying to adapt to their needs and wants. Are your products too expensive? Are people looking for different colors of your products? Engage with your customers so they can let you know how you can improve your business.

Neglecting online marketing

Social media is everything in today’s digital age! You’ll be able to reach a wider audience if you set up social media accounts on different platforms to advertise your services or products.

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Future steps for student business owners

So you’ve made your business plan – congratulations! But where do you go from here?

If you want to know whether or not your business is taking off and what future opportunities you can secure, here are some ideas:

Evaluating business performance

Regularly review how well your business is performing by checking product sales, total profits, and how wide your customer base is. If you’ve been earning a good amount of money and are selling popular products or services, that’s a great sign!

Make sure to listen to customer feedback , too, as your customers might give you helpful insights that you might not immediately be aware of. You can do this via informal chats with your customers, or via more formal means like customer surveys.

Exploring growth strategies

Once you’ve evaluated how well your business is performing, you might want to consider growing your business if there’s a demand for a product or service you aren’t already offering, or if there’s an adjacent market you can tap into.

For instance, if you’re offering tutoring services for basic algebra classes, you might want to offer sessions for more complicated math subjects if your tutees need them. If you’ve set up an art space that can also be used as a venue for student events, you can consider expanding your offerings.

Scaling the business

Maybe your business has really taken off and has hit a point that you can no longer meet the customer demand with your tiny team. If that’s the case, you might want to consider scaling.

You can scale your business by adding more people to your team , or ramping up your production efforts.

Building a brand

Don’t be afraid to make a name for yourself! Explore how you can create a brand for your business. This is where you can let your creative juices flow – do you want to appear like a sophisticated and professional brand, or are you going for a more quirky approach?

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Takeaways for business plan examples for students

The opportunities are endless if you want to set up a business as a student. Let your imagination run wild and look through business plan examples for students if you want to start selling or offering something new to your school’s community.

Don’t be intimidated by your lack of expertise or resources just yet – with the right mindset and enough determination, you’ll be able to set up your business for success and start your journey as a solid business owner!

18 of My Favorite Sample Business Plans & Examples For Your Inspiration

Clifford Chi

Published: July 01, 2024

I believe that reading sample business plans is essential when writing your own.

sample business plans and examples

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

So what does a good business plan look like? And how do you write one that’s both viable and convincing? I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Types

Business plan format, sample business plan: section by section, sample business plan templates, top business plan examples.

Ultimately, the format of your business plan will vary based on your goals for that plan. I’ve added this quick review of different business plan types that achieve differing goals.

For a more detailed exploration of business plan types, you can check out this post .

best business plan for students

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1. Startups

Startup business plans are for proposing new business ideas. If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

A strategic business plan is another business plan that's often shared internally. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

I’m going to focus on a startup business plan that needs to be detailed and research-backed as well as compelling enough to convince investors to offer funding. In my experience, the most comprehensive and convincing business plans contain the following sections.

Executive Summary

This all-important introduction to your business plan sets the tone and includes the company description as well as what you will be exchanging for money — whether that’s product lines, services, or product-service hybrids.

Market Opportunity

Information about gaps in your industry’s market and how you plan to fill them, focused on demand and potential for growth.

Competitive Landscape Analysis

An overview of your competitors that includes consideration of their strengths and how you’ll manage them, their weaknesses and how you’ll capitalize on them, and how you can differentiate your offerings in the industry.

Target Audience

Descriptions of your ideal customers, their various problems that you can solve, and your customer acquisition strategy.

Marketing Strategy

This section details how you will market your brand to achieve specific goals, the channels and tactics you’ll utilize to reach those goals, and the metrics you’ll be using to measure your progress.

Key Features and Benefits

This is where you’ll use plain language to emphasize the value of your product/service, how it solves the problems of your target audiences, and how you’ll scale up over time.

Pricing and Revenue

This section describes your pricing strategy and plans for building revenue streams that fit your audiences while achieving your business goals.

This is the final section, communicating with investors that your business idea is worth investing in via profit/loss statements, cash flow statements, and balance sheets to prove viability.

Okay, so now that we have a format established, I’ll give you more specific details about each section along with examples. Truthfully, I wish I’d had this resource to help me flesh out those first business plans long ago.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. It is essentially an overview of and introduction to your entire project.

Write this in such a way that it grabs your readers' attention and guides them through the rest of the business plan. This is important because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary: your company description and your products and services.

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front. This is a great opportunity to showcase your impact.

Need some extra help firming up your business goals? I’d recommend HubSpot Academy’s free course to help you set meaningful goals that matter most for your business.

Products and Services

Here, you will incorporate an overview of your offerings. This doesn’t have to be extensive, as it is just a chance to introduce your industry and overall purpose as a business. I recommend including snippets of information about your financial projections and competitive advantage here as well.

Keep in mind that you'll cover many of these topics in more detail later on in the business plan. The executive summary should be clear and brief, only including the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template . What makes this executive summary good is that it tells potential investors a short story while still covering all of the most important details.

Our Mission

Maria’s Gluten Free Bagels offers gluten-free bagels, along with various toppings, other gluten-free breakfast sandwich items, and coffee. The facility is entirely gluten free. Our team expects to catch the interest of gluten-free, celiac, or health-conscious community members who are seeking an enjoyable cafe to socialize. Due to a lack of gluten-free bagel products in the food industry currently, we expect mild competition and are confident we will be able to build a strong market position.

The Company and Management

Maria’s Gluten Free Bagels was founded in 2010 by Maria Jones, who first began selling her gluten-free bagels online from her home, using social media to spread the word. In 2012 she bought a retail location in Hamilton, MA, which now employs four full-time employees and six part-time employees. Prior to her bagel shop, Maria was a chef in New York and has extensive experience in the food industry.

Along with Maria Jones, Gluten Free Bagel Shop has a board of advisors. The advisors are:

  • Jeni King, partner at Winding Communications, Ltd.
  • Henry Wilson, president of Blue Robin, LLP.

Our Product

We offer gluten-free products ranging from bagels and cream cheese to blueberry muffins, coffee, and pastries. Our customers are health-conscious, community-oriented people who enjoy gluten-free products. We will create a welcoming, warm environment with opportunities for open mic nights, poetry readings, and other community functions. We will focus on creating an environment in which someone feels comfortable meeting a friend for lunch, or working remotely.

Our Competitive Advantages

While there are other coffee shops and cafes in the North Shore region, there are none that offer purely gluten-free options. This restricts those suffering from gluten-free illnesses or simply those with a gluten-free preference. This will be our primary selling point. Additionally, our market research [see Section 3] has shown a demand for a community-oriented coffee and bagel shop in the town of Hamilton, MA.

Financial Considerations

Our sales projections for the first year are $400,000. We project a 15% growth rate over the next two years. By year three, we project 61% gross margins.

We will have four full-time employees. The salary for each employee will be $50,000.

Start-up Financing Requirements

We are seeking to raise $125,000 in startup to finance year one. The owner has invested $50,000 to meet working capital requirements, and will use a loan of $100,000 to supplement the rest.

Example 2 :

Marianne and Keith Bean have been involved with the food industry for several years. They opened their first restaurant in Antlers, Oklahoma in 1981, and their second in Hugo in 1988. Although praised for the quality of many of the items on their menu, they have attained a special notoriety for their desserts. After years of requests for their flavored whipped cream toppings, they have decided to pursue marketing these products separately from the restaurants.

Marianne and Keith Bean have developed several recipes for flavored whipped cream topping. They include chocolate, raspberry, cinnamon almond, and strawberry. These flavored dessert toppings have been used in the setting of their two restaurants over the past 18 years, and have been produced in large quantities. The estimated shelf life of the product is 21 days at refrigeration temperatures and up to six months when frozen. The Beans intend to market this product in its frozen state in 8 and 12-ounce plastic tubs. They also intend to have the products available in six ounce pressurized cans. Special attention has been given to developing an attractive label that will stress the gourmet/specialty nature of the products.

Distribution of Fancy's Foods Whipped Dream product will begin in the local southeastern Oklahoma area. The Beans have an established name and reputation in this area, and product introduction should encounter little resistance.

Financial analyses show that the company will have both a positive cash flow and profit in the first year. The expected return on equity in the first year is 10.88%

Tips for Writing Your Executive Summary

  • Start with a strong introduction of your company that showcases your mission and impact, then outline the products and services you provide.
  • Clearly define a problem, explain how your product solves that problem, and show why the market needs your business.
  • Be sure to highlight your value proposition, market opportunity, and growth potential.
  • Keep it concise and support ideas with data.
  • Customize your summary to your audience. For example, you might emphasize finances and return on investment for venture capitalists, whereas you might emphasize community benefits and minimal environmental impact for progressive nonprofits.

For more guidance, check out our tips for writing an effective executive summary .

2. Market Opportunity

This is where you'll detail the opportunity in the market. Ask and answer: Where is the gap in the current industry, and how will my product fill that gap?

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, SOM analysis , a SWOT analysis , and perform market research on your industry to get some insights for this section. More specifically, here’s what I’d include.

  • The size of the market
  • Current or potential market share
  • Trends in the industry and consumer behavior
  • Where the gap is
  • What caused the gap
  • How you intend to fill it

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Example: The market for Doggie Pause is all of the dog owners in the metropolitan area and surrounding areas of the city. We believe that this is going to be 2/3 of the population, and we have a goal of gaining a 50% market share. We have a target of a 20% yearly profit increase as the business continues.

Tips for Writing Your Market Opportunity Section

  • Focus on demand and potential for growth.
  • Use market research, surveys, and industry trend data to support your market forecast and projections.
  • Add a review of regulation shifts, tech advances, and consumer behavior changes.
  • Refer to reliable sources.
  • Showcase how your business can make the most of this opportunity.

3. Competitive Landscape Analysis

Since we’re already speaking of market share, you‘ll also need to create a section that shares details on who the top competitors are. After all, your customers likely have more than one brand to choose from, and you’ll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover the following:

  • Industry trends that other brands may not be utilizing.
  • Strengths in your competition that may be obstacles to handle.
  • Weaknesses in your competition that may help you develop selling points.
  • The unique proposition you bring to the market that may resonate with customers.

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan shows a clear outline of who the top competitors are. It also highlights specific industry knowledge and the importance of location. This demonstrates useful experience in the industry, helping to build trust in your ability to execute your business plan.

Competitive Environment

Currently, there are four primary competitors in the Greater Omaha Area: Pinot’s Palette Lakeside (franchise partner), Village Canvas and Cabernet, The Corky Canvas, and Twisted Vine Collective. The first three competitors are in Omaha and the fourth is located in Papillion.

Despite the competition, all locations have both public and private events. Each location has a few sold-out painting events each month. The Omaha locations are in new, popular retail locations, while the existing Papillion location is in a downtown business district.

There is an opportunity to take advantage of the environment and open a studio in a well-traveled or growing area. Pinot’s Palette La Vista will differentiate itself from its competitors by offering a premium experience in a high-growth, influential location.

Tips for Writing Your Competitive Landscape

  • Complete in-depth research, then emphasize your most important findings.
  • Compare your unique selling proposition (USP) to your direct and indirect competitors.
  • Show a clear and realistic plan for product and brand differentiation.
  • Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
  • Outline growth opportunities from a competitive perspective.
  • Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience? I’d recommend building a buyer persona to get in the mindset of your ideal customers and be clear about why you're targeting them. Here are some questions I’d ask myself:

  • What demographics will most likely need/buy your product or service?
  • What are the psychographics of this audience? (Desires, triggering events, etc.)
  • Why are your offerings valuable to them?

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

The Audience

Recognize that audiences are often already aware of important issues. Outreach materials should:

  • Emphasize a pollution-prevention practice
  • Tell audience a little about how to prevent pollution
  • Tell audience where they can obtain information about prevention.

Message Content

  • Focus the content for outreach materials on cost savings, such as when and where pollution prevention is as cheap as or cheaper than traditional techniques. Include facts and figures.
  • Emphasize how easy it is to do the right thing and the impacts of not engaging in pollution prevention.
  • Stress benefits such as efficiency or better relations with government, for businesses not primarily concerned with public image.

Tips for Writing Your Target Audience Section

  • Include details on the size and growth potential of your target audience.
  • Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
  • Describe your targeted customer acquisition strategy in detail.
  • Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
  • Add case studies, testimonials, and other data to support your target audience ideas.
  • Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you‘ll discuss how you’ll acquire new customers with your marketing strategy. I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier. I’d suggest including these details:

  • Your brand positioning vision and how you'll cultivate it.
  • The goal targets you aim to achieve.
  • The metrics you'll use to measure success.
  • The channels and distribution tactics you'll use.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler. In my opinion, it works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Screenshot of sample marketing plan

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

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best business plan for students

The 7 Best Business Plan Examples (2024)

As an aspiring entrepreneur gearing up to start your own business , you likely know the importance of drafting a business plan. However, you might not be entirely sure where to begin or what specific details to include. That’s where examining business plan examples can be beneficial. Sample business plans serve as real-world templates to help you craft your own plan with confidence. They also provide insight into the key sections that make up a business plan, as well as demonstrate how to structure and present your ideas effectively.

Example business plan

To understand how to write a business plan, let’s study an example structured using a seven-part template. Here’s a quick overview of those parts:

  • Executive summary: A quick overview of your business and the contents of your business plan.
  • Company description: More info about your company, its goals and mission, and why you started it in the first place.
  • Market analysis: Research about the market and industry your business will operate in, including a competitive analysis about the companies you’ll be up against.
  • Products and services: A detailed description of what you’ll be selling to your customers.
  • Marketing plan: A strategic outline of how you plan to market and promote your business before, during, and after your company launches into the market.
  • Logistics and operations plan: An explanation of the systems, processes, and tools that are needed to run your business in the background.
  • Financial plan: A map of your short-term (and even long-term) financial goals and the costs to run the business. If you’re looking for funding, this is the place to discuss your request and needs.

7 business plan examples (section by section)

In this section, you’ll find hypothetical and real-world examples of each aspect of a business plan to show you how the whole thing comes together. 

  • Executive summary

Your executive summary offers a high-level overview of the rest of your business plan. You’ll want to include a brief description of your company, market research, competitor analysis, and financial information. 

In this free business plan template, the executive summary is three paragraphs and occupies nearly half the page:

  • Company description

You might go more in-depth with your company description and include the following sections:

  • Nature of the business. Mention the general category of business you fall under. Are you a manufacturer, wholesaler, or retailer of your products?
  • Background information. Talk about your past experiences and skills, and how you’ve combined them to fill in the market. 
  • Business structure. This section outlines how you registered your company —as a corporation, sole proprietorship, LLC, or other business type.
  • Industry. Which business sector do you operate in? The answer might be technology, merchandising, or another industry.
  • Team. Whether you’re the sole full-time employee of your business or you have contractors to support your daily workflow, this is your chance to put them under the spotlight.

You can also repurpose your company description elsewhere, like on your About page, Instagram page, or other properties that ask for a boilerplate description of your business. Hair extensions brand Luxy Hair has a blurb on it’s About page that could easily be repurposed as a company description for its business plan. 

company description business plan

  • Market analysis

Market analysis comprises research on product supply and demand, your target market, the competitive landscape, and industry trends. You might do a SWOT analysis to learn where you stand and identify market gaps that you could exploit to establish your footing. Here’s an example of a SWOT analysis for a hypothetical ecommerce business: 

marketing swot example

You’ll also want to run a competitive analysis as part of the market analysis component of your business plan. This will show you who you’re up against and give you ideas on how to gain an edge over the competition. 

  • Products and services

This part of your business plan describes your product or service, how it will be priced, and the ways it will compete against similar offerings in the market. Don’t go into too much detail here—a few lines are enough to introduce your item to the reader.

  • Marketing plan

Potential investors will want to know how you’ll get the word out about your business. So it’s essential to build a marketing plan that highlights the promotion and customer acquisition strategies you’re planning to adopt. 

Most marketing plans focus on the four Ps: product, price, place, and promotion. However, it’s easier when you break it down by the different marketing channels . Mention how you intend to promote your business using blogs, email, social media, and word-of-mouth marketing. 

Here’s an example of a hypothetical marketing plan for a real estate website:

marketing section template for business plan

Logistics and operations

This section of your business plan provides information about your production, facilities, equipment, shipping and fulfillment, and inventory.

Financial plan

The financial plan (a.k.a. financial statement) offers a breakdown of your sales, revenue, expenses, profit, and other financial metrics. You’ll want to include all the numbers and concrete data to project your current and projected financial state.

In this business plan example, the financial statement for ecommerce brand Nature’s Candy includes forecasted revenue, expenses, and net profit in graphs.

financial plan example

It then goes deeper into the financials, citing:

  • Funding needs
  • Project cash-flow statement
  • Project profit-and-loss statement
  • Projected balance sheet

You can use Shopify’s financial plan template to create your own income statement, cash-flow statement, and balance sheet. 

Types of business plans (and what to write for each)

A one-page business plan is a pared down version of a standard business plan that’s easy for potential investors and partners to understand. You’ll want to include all of these sections, but make sure they’re abbreviated and summarized:

  • Logistics and operations plan
  • Financials 

A startup business plan is meant to secure outside funding for a new business. Typically, there’s a big focus on the financials, as well as other sections that help determine the viability of your business idea—market analysis, for example. Shopify has a great business plan template for startups that include all the below points:

  • Market research: in depth
  • Financials: in depth

Your internal business plan acts as the enforcer of your company’s vision. It reminds your team of the long-term objective and keeps them strategically aligned toward the same goal. Be sure to include:

  • Market research

Feasibility 

A feasibility business plan is essentially a feasibility study that helps you evaluate whether your product or idea is worthy of a full business plan. Include the following sections:

A strategic (or growth) business plan lays out your long-term vision and goals. This means your predictions stretch further into the future, and you aim for greater growth and revenue. While crafting this document, you use all the parts of a usual business plan but add more to each one:

  • Products and services: for launch and expansion
  • Market analysis: detailed analysis
  • Marketing plan: detailed strategy
  • Logistics and operations plan: detailed plan
  • Financials: detailed projections

Free business plan templates

Now that you’re familiar with what’s included and how to format a business plan, let’s go over a few templates you can fill out or draw inspiration from.

Bplans’ free business plan template

best business plan for students

Bplans’ free business plan template focuses a lot on the financial side of running a business. It has many pages just for your financial plan and statements. Once you fill it out, you’ll see exactly where your business stands financially and what you need to do to keep it on track or make it better.

PandaDoc’s free business plan template

best business plan for students

PandaDoc’s free business plan template is detailed and guides you through every section, so you don’t have to figure everything out on your own. Filling it out, you’ll grasp the ins and outs of your business and how each part fits together. It’s also handy because it connects to PandaDoc’s e-signature for easy signing, ideal for businesses with partners or a board.

Miro’s Business Model Canvas Template

Miro

Miro’s Business Model Canvas Template helps you map out the essentials of your business, like partnerships, core activities, and what makes you different. It’s a collaborative tool for you and your team to learn how everything in your business is linked.

Better business planning equals better business outcomes

Building a business plan is key to establishing a clear direction and strategy for your venture. With a solid plan in hand, you’ll know what steps to take for achieving each of your business goals. Kickstart your business planning and set yourself up for success with a defined roadmap—utilizing the sample business plans above to inform your approach.

Business plan FAQ

What are the 3 main points of a business plan.

  • Concept. Explain what your business does and the main idea behind it. This is where you tell people what you plan to achieve with your business.
  • Contents. Explain what you’re selling or offering. Point out who you’re selling to and who else is selling something similar. This part concerns your products or services, who will buy them, and who you’re up against.
  • Cash flow. Explain how money will move in and out of your business. Discuss the money you need to start and keep the business going, the costs of running your business, and how much money you expect to make.

How do I write a simple business plan?

To create a simple business plan, start with an executive summary that details your business vision and objectives. Follow this with a concise description of your company’s structure, your market analysis, and information about your products or services. Conclude your plan with financial projections that outline your expected revenue, expenses, and profitability.

What is the best format to write a business plan?

The optimal format for a business plan arranges your plan in a clear and structured way, helping potential investors get a quick grasp of what your business is about and what you aim to achieve. Always start with a summary of your plan and finish with the financial details or any extra information at the end.

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best business plan for students

9 Business Plan Examples to Inspire Your Own (2024)

Need support creating your business plan? Check out these business plan examples for inspiration and guidance.

a stock of books on purple background representing business plan examples

Any aspiring entrepreneur researching how to start a business will likely be advised to write a business plan. But few resources provide business plan examples to really guide you through writing one of your own.

Here are some real-world and illustrative business plan examples to help you craft your business plan .

Business plan format: 9 examples

The business plan examples in this article follow this template:

  • Executive summary
  • Company description
  • Market analysis
  • Products and services
  • Marketing plan
  • Logistics and operations plan
  • Financial plan
  • Customer segmentation

1. Executive summary

Your executive summary is a page that gives a high-level overview of the rest of your business plan. While it appears at the beginning, it’s easiest to write this section last, as there are details further in the report you’ll need to include here.

In this free business plan template , the executive summary is four paragraphs and takes a little over half a page. It clearly and efficiently communicates what the business does and what it plans to do, including its business model and target customers.

Executive summary for Paw Print Post detailing the business model and target customers.

2. Company description

You might repurpose your company description elsewhere, like on your About page , social media profile pages, or other properties that require a boilerplate description of your small business.

Soap brand ORRIS has a blurb on its About page that could easily be repurposed for the company description section of its business plan.

ORRIS homepage promoting cleaner ingredients for skincare with a detailed description.

You can also go more in-depth with your company overview and include the following sections, like in this business plan example for Paw Print Post:

Business structure

This section outlines how you registered your business —as an LLC , sole proprietorship, corporation, or other business type : “Paw Print Post will operate as a sole proprietorship run by the owner, Jane Matthews.”

Nature of the business

“Paw Print Post sells unique, one-of-a-kind digitally printed cards that are customized with a pet’s unique paw prints.”

“Paw Print Post operates primarily in the pet industry and sells goods that could also be categorized as part of the greeting card industry.”

Background information

“Jane Matthews, the founder of Paw Print Post, has a long history in the pet industry and working with animals, and was recently trained as a graphic designer. She’s combining those two loves to capture a niche in the market: unique greeting cards customized with a pet’s paw prints, without needing to resort to the traditional (and messy) options of casting your pet’s prints in plaster or using pet-safe ink to have them stamp their ’signature.’”

Business objectives

“Jane will have Paw Print Post ready to launch at the Big Important Pet Expo in Toronto to get the word out among industry players and consumers alike. After two years in business, Jane aims to drive $150,000 in annual revenue from the sale of Paw Print Post’s signature greeting cards and to have expanded into two new product categories.”

“Jane Matthews is the sole full-time employee of Paw Print Post but hires contractors as needed to support her workflow and fill gaps in her skill set. Notably, Paw Print Post has a standing contract for five hours a week of virtual assistant support with Virtual Assistants Pro.”

Your mission statement may also make an appearance here. Passionfruit shares its mission statement on its company website, and it would also work well in its example business plan.

Passionfruit About page with a person in a "Forever Queer" t-shirt.

3. Market analysis

The market analysis consists of research about supply and demand , your target demographics, industry trends, and the competitive landscape. You might run a SWOT analysis and include that in your business plan. 

Here’s an example SWOT analysis for an online tailored-shirt business:

SWOT analysis chart with strengths, weaknesses, opportunities, and threats.

You’ll also want to do a competitive analysis as part of the market research component of your business plan. This will tell you which businesses you’re up against and give you ideas on how to differentiate your brand. A broad competitive analysis might include:

  • Target customers
  • Unique value proposition , or what sets the products apart
  • Sales pitch
  • Price points for products
  • Shipping policy

4. Products and services

This section of your business plan describes your offerings—which products and services do you sell to your customers? Here’s an example for Paw Print Post that explains its line of custom greeting cards, along with details on what makes its products unique.

Products and services section of Paw Print Post showing customized greeting cards with paw prints.

5. Marketing plan

It’s always a good idea to develop a marketing plan before you launch your business. Your marketing plan shows how you’ll get the word out about your business, and it’s an essential component of your business plan as well.

Business plan sample showing marketing plan for Paw Print Post.

The Paw Print Post focuses on four Ps: price, product, promotion, and place. However, you can take a different approach with your marketing plan. Maybe you can pull from your existing marketing strategy , or maybe you break it down by the different marketing channels. Whatever approach you take, your marketing plan should describe how you intend to promote your business and offerings to potential customers.

6. Logistics and operations plan

The Paw Print Post example considered suppliers, production, facilities, equipment, shipping and fulfillment, and inventory. This includes any raw materials needed to produce the products.

Business plan example with a logistics and operations plan for Paw Print Post.

7. Financial plan

The financial plan provides a breakdown of sales, revenue, profit, expenses, and other relevant financial metrics related to funding and profiting from your business.

Ecommerce brand Nature’s Candy’s financial plan breaks down predicted revenue, expenses, and net profit in graphs.

Bar chart illustrating monthly expenses and direct costs for a business from January to December.

It then dives deeper into the financials to include:

  • Funding needs
  • Projected profit-and-loss statement
  • Projected balance sheet
  • Projected cash-flow statement

You can use a financial plan spreadsheet to build your own financial statements, including income statement, balance sheet, and cash-flow statement.

Income statement template created by Shopify with sales, cost of sales, gross margin, and expenses.

8. Customer segmentation

Customer segmentation means dividing your target market into groups based on specific characteristics. These characteristics can be demographics, psychographics, behavior, or geography. Your business plan will provide detailed information on each segment, like its size and growth potential, so you can show why they are valuable to your business. 

Airsign , an eco-friendly vacuum cleaner company, faced the challenge of building a sustainable business model in the competitive home appliance market. They identified three key customer personas to target:

  • Design-oriented urban dwellers
  • Millennials moving to suburbs
  • Older consumers seeking high-quality appliances

The company utilized Shopify’s customer segmentation tools to gain insights and take action to target them. Airsign created targeted segments for specific marketing initiatives.

Put your customer data to work with Shopify’s customer segmentation

Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.

9. Appendix

The appendix provides in-depth data, research, or documentation that supports the claims and projections made in the main business plan. It includes things like market research, finance, résumés, product specs, and legal documents. 

Readers can access detailed info in the appendix, but the main plan stays focused and easy to read. Here’s an example from a fictional clothing brand called Bloom:

Appendix: Bloom Business Plan

Types of business plans, and what to include for each

This lean business plan is meant to be high level and easy to understand at a glance. You’ll want to include all of the same sections in one-page business plan, but make sure they’re truncated and summarized:

  • Executive summary: truncated
  • Market analysis: summarized
  • Products and services: summarized
  • Marketing plan: summarized
  • Logistics and operations plan: summarized
  • Financials: summarized

A startup business plan is for a new business. Typically, these plans are developed and shared to secure funding . As such, there’s a bigger focus on the financials, as well as on other sections that determine viability of your business idea—market research, for example:

  • Market analysis: in-depth
  • Financials: in-depth

Your internal business plan is meant to keep your team on the same page and aligned toward the same goal:

A strategic, or growth, business plan is a big-picture, long-term look at your business. As such, the forecasts tend to look further into the future, and growth and revenue goals may be higher. Essentially, you want to use all the sections you would in a normal business plan and build upon each:

  • Market analysis: comprehensive outlook
  • Products and services: for launch and expansion
  • Marketing plan: comprehensive outlook
  • Logistics and operations plan: comprehensive outlook
  • Financials: comprehensive outlook

Feasibility

Your feasibility business plan is sort of a pre-business plan—many refer to it as simply a feasibility study. This plan essentially lays the groundwork and validates that it’s worth the effort to make a full business plan for your idea. As such, it’s mostly centered around research:

Nonprofit business plans are used to attract donors, grants, and partnerships. They focus on what their mission is, how they measure success, and how they get funded. You’ll want to include the following sections in addition to a traditional business plan:

  • Organization description
  • Need statement
  • Programs and services
  • Fundraising plan
  • Partnerships and collaborations
  • Impact measurement

Set yourself up for success as a business owner

Building a good business plan serves as a roadmap you can use for your ecommerce business at launch and as you reach each of your business goals. Business plans create accountability for entrepreneurs and synergy among teams, regardless of your business model .

Kickstart your ecommerce business and set yourself up for success with an intentional business planning process—and with the sample business plans above to guide your own path.

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Business plan examples FAQ

How do i write a simple business plan.

To write a simple business plan, begin with an executive summary that outlines your business and your plans. Follow this with sections detailing your company description, market analysis, organization and management structure, product or service, marketing and sales strategy, and financial projections. Each section should be concise and clearly illustrate your strategies and goals.

What is the best format to write a business plan?

The best business plan format presents your plan in a clear, organized manner, making it easier for potential investors to understand your business model and goals. Always begin with the executive summary and end with financial information or appendices for any additional data.

What are the 4 key elements of a business plan?

  • Executive summary: A concise overview of the company’s mission, goals, target audience, and financial objectives.
  • Business description: A description of the company’s purpose, operations, products and services, target markets, and competitive landscape.
  • Market analysis: An analysis of the industry, market trends, potential customers, and competitors.
  • Financial plan: A detailed description of the company’s financial forecasts and strategies.

What are the 3 main points of a business plan?

  • Concept: Your concept should explain the purpose of your business and provide an overall summary of what you intend to accomplish.
  • Contents: Your content should include details about the products and services you provide, your target market, and your competition.
  • Cash flow: Your cash flow section should include information about your expected cash inflows and outflows, such as capital investments, operating costs, and revenue projections.

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12 Unique Business Ideas for Students

Business Startup Checklist

Business Startup Checklist

  • September 7, 2024

17 Min Read

12 unique business ideas for students

Starting a business can be one of the most challenging and opportunistic endeavors for any student.

Not only will this help you earn some money, but it will also help you gain real world experience.

So, what are the business opportunities a student can consider?

Well, anything that excites you and takes you closer to your ultimate professional goals. Something that’s flexible and allows you to focus on your education as well.

So let’s explore these possible business ideas in this blog post. We’ve compiled a list of 12 unique business ideas for students that are easy, convenient, and bode well with the current economy.

But before that…

Why should students consider starting a business?

Academics equips you with the skills essential to succeed professionally. However, there’s no way better than getting practical exposure to test and develop your skills.

We firmly believe that every student should start their own venture, no matter how small, to get a practical understanding of the business world.

This has numerous benefits, some of which include:

  • Gaining first-hand experience in the practical world and learning professionalism.
  • Learning soft and hard skills such as marketing, customer satisfaction, communication, empathy, risk assessment, and many more.
  • Adding an unignorable accomplishment to your resume.
  • Building a humongous professional network of mentors, professionals, and even potential business partners.
  • Helping you understand your likings and dislikes to determine the course of your career.
  • Lastly, helping you earn extra bucks to pay off the college loan or even bigger things.

That said, a business helps you learn the ropes of the professional world helping you make a soft launch to the real marketplace.

Criteria for choosing the right business idea for students

College students are bustling with exciting ideas to start their own business. However, you can’t invest your energy and resources in every idea that pops into your head.

You need to choose a business idea that’s right for you.

Here’s how:

  • Identify your interests and determine if you have adequate skills to turn them into a business venture.
  • Evaluate the competition for similar business ideas in your geography. You may want to cancel out an intensely competitive or saturated marketplace.
  • Research and understand the regulatory requirements for your business. The stricter the regulations, the more difficult your entry will be.
  • Determine how much time you can allocate to your business idea. Investing in a full-time venture when you have time limitations can cause chaos.
  • Lastly, how much can you invest to turn this idea into a profitable venture?

Answering these questions will help you pick profitable business ideas most suited to your circumstances. This way you won’t overcommit or overburden yourself with the new responsibility.

12 unique business ideas for students

We’ve gathered a list of a few business ideas for college students that you may consider starting. The list includes a couple of offline and online businesses making them suited for almost anyone.

Let’s check.

1. Passion based businesses

Guiding the most successful businesses are the entrepreneurs who are extremely passionate about what they do.

As Steve Jobs once said, the only way to do great work is to love what you do.

So, as a college student looking for profitable business ideas, you must consider monetizing your passion. This can help you make money while doing what you love.

Now here are a few innovative startup business ideas to turn your passion into a money-maker:

Personal chef and catering services

There’s a huge demand for personal chefs by high-income busy professionals, celebrities, and families with specific dietary needs. More so for chefs specializing in vegan or high-nutrient diets.

If you fit this bill, consider turning your passion into a well-paying business.

Healthy foods startup

The market for healthy food items is growing rapidly all across the world. Whether it’s healthy snacking, no-sugar alternatives, easy-to-cook healthy meals, or sauces—there’s a lot to explore in this market segment.

Even on a tight budget, you can start your healthy food startup with a limited product line. Restrict your business geographically, at least, initially till you build a considerable customer base to beat local businesses.

Eventually, you can build a full-fledged competitive business out of it after you gain real world experience.

Live streaming

Love playing video games? Well, how about making money off of it?

All you need to do is broadcast the live footage of your game and build a considerable following base. Once you have a considerable follower base, you can start making money from different platforms.

Photography services

Have a knack for capturing unique frames? Well, better get paid for this talent as people across the world are willing to pay excellent amounts to photographers and videographers.

Depending on whether you specialize in wildlife, human portraits, nature, or landscape—build a brand and reach out to your target audience .

You may need to invest in photography equipment and editing tools to offer photography services of the highest quality.

But here’s what’s important to note: It’s a well-paying endeavor that may turn into your full-time profession eventually. This makes every penny of investment worth it.

Fitness coach

Individuals engrossed in health and fitness can start by offering coaching services to interested audiences.

This can be strength training, bodybuilding, pilates, yoga, HIIT classes, or anything that can gather an audience.

Now, you don’t need anything to start fitness coaching. However, getting a certification would indeed help build credibility. Then you start coaching online using video calling or social media platforms.

But if you’re planning to start a brick and mortar fitness center or franchise, you would require substantial investment and permits. In such cases, it’s better to get started with a business plan to validate your startup idea.

  • Blogging/Vlogging

Any passion of yours can be used to turn into a blog or vlog—be it baking, cooking, fashion, lifestyle, travel, gaming, or something of a niche market.

While these endeavors may not pay initially, once you build a significant audience, brand partnerships, and affiliations will bring significant money.

Now, turning passion into a business idea may seem exciting. While it indeed is, you need to upscale and skill yourself consistently to turn this passion into a sustainable business.

The above list was just a small part of passion-based businesses for college students. Now, you can choose any passion that interests you and build a business out of it.

2. Digital services

Another list of business ideas for college students revolves around digital offerings and services. Some of these include:

Freelance writing

There’s a very huge segment for witty, smart, crisp writers who can make copies, write blog posts, or ghostwrite. If you have that knack to be a brand’s voice, freelance writing is something you should explore.

It’s best if you can pair your freelance writing services with SEO knowledge. This will enhance your chances of landing clients quite significantly.

Graphic design services

Almost every business out there needs help with logos, brochures, product designs, invitations, and web designs. Depending on your skills and the accessibility to tools, you can start pitching clients for your graphic design skills.

This is one of the best ways to monetize your skills while working on your own timeline.

Web development and app building

You may not be a professional website or app builder currently. But you can learn the basics, and that’s enough to get started in this field.

Approach the clients that have basic requirements for web or app development and work on their projects during your free time.

However, if you have an advanced degree, certification, or knowledge of complex web and app development, you can start onboarding clients with complex requirements. Not only will it pay you well, but it will also build you a worthy portfolio to acquire high-ticket clients ahead.

Social media platform manager

Can you help build an online presence for brands on social media platforms like Instagram, LinkedIn, TikTok, Pinterest, and X? Social media management might be a perfect business for you.

You don’t need certifications to offer these services. Just your creativity and ability to keep up with trends can help you acquire clients. Offer them results and their recommendations will help you acquire more clients.

Virtual Assistant (VA)

Do you have management and organizational skills? Well, you can choose to be a virtual assistant for local businesses, busy entrepreneurs, and professionals.

All you need to do is line up their schedules, manage the meetings, maybe manage their social media, do some data entry, and offer customer service.

Well, the service offerings change depending on your skill and the requirements of the clients. However, it more or less remains within the same scope.

While this was just a gist, there are tons of other digital services you could be offering as a college student. Explore what you’re good at, market your services, and onboard a few clients to get started.

3. Pet care services

College students fond of pets can make a few extra bucks every month by offering pet sitting or pet care services.

This includes feeding, walking, playing, and bathing the pets. You may also be required to administer medication or take the pets to their regular vets and grooming appointments.

Now, if you’re from a small town where pet care isn’t easily accessible, you can consider starting your own small business. Even in a town or city where pet sitting or care services are accessible, you can start your own venture by recognizing your unique competitive edge.

For instance, you can build a brand offering pet care, grooming, and vet services along with a one-stop store offering everything for pets and pet owners.

4. Gardening and cleaning services

Another neighborhood service you could consider offering is cleaning and gardening.

All you need is a couple of equipment costing anywhere up to a hundred dollars to get your first cleaning gig.

The market demand for professional cleaning services is extremely high in metros and fast-paced cities. However, even in small towns, wealthy families, older individuals, and working professionals are looking for efficient cleaning and maintenance services.

If you can build a reputation and offer reliable services, you can build a competitive advantage geographically. Then you can consider scaling your business with advanced equipment and wider service offerings to beat other local businesses (your competition).

5. Dropshipping

Have great designing and marketing skills? Well, you can build a sustainable dropshipping business without getting bogged down in logistics complexity.

All you need to do is set up your online store, market it properly, and build relationships with suppliers. Now, whenever a client purchases through your site, the order would be directed to the supplier, and they would take care of the delivery.

Additionally, you may offer after-sales services to build credibility and trust for your business.

6. Handcrafted business

People are going crazy over handcrafted products and if you’re someone who could sell products that are quality handmade, you have a chance to build a financially sustainable business.

You could be offering anything from scented candles to handcrafted perfumes, frames, bags, and literally anything that might have a niche market.

Now, you can set up an online store, exhibit at a pop-up store, or simply choose to sell on an online marketplace like Etsy. You can limit this business geographically till you navigate the shipping and logistics to sell your products.

7. Moving company

No one likes moving and the complexities it involves. If you can figure out a way for people to move efficiently, this business is perfect for you.

You can start out small right in your local area or city. All you need is a rented truck to help move people’s belongings from one place to the other.

Hire a couple of people from your class or local community on an hourly basis, get insurance, and invest in safety materials to safeguard delicate items. Now, market your services personally (go door-to-door) or share the word on your social media platform. To stand a better chance, start with your immediate neighborhood.

8. Educational businesses

Academically bright students can undertake one of these educational ventures to start making money.

Language learning classes

If you’re proficient with a language that’s much in demand at your campus or in your geographic area, you can consider starting language classes.

You can set up an online class, pre-record the class, or offer private tutoring as well.

Online courses

Similarly, if you’re proficient in certain subjects, you can build online courses to ease the learning for other students.

Not only educational topics, you can build online courses around any passion and proficiency of yours and sell them on an e-learning platform. This can be baking, app development, language, content writing, musical instruments, photography, anything.

Market your online course to your intended audience, offer supported services, and grow your business sustainably.

Personal tutoring

If you’re good at academics, you can offer personal tutoring services to the junior students at your campus or even high school students. This will help you keep up with your skills and also make money.

Additionally, you can grow this venture by launching your own coaching classes. This way, you would make more money while catering to the large number of students—resulting in a full fledged tutoring business.

9. Translation services

While the easy accessibility to AI tools and automated translators has made the task easier for many companies, there’s still a thriving demand for sharp translators. Translators who could maintain the tone, context, and meaning of a text while translating.

If you’re someone with a solid grasp of language, you can start taking translation gigs. Most research institutions, law spaces, medical spaces, and international businesses would seek your services the most.

10. Flipping websites

Flipping websites is another exciting endeavor tech and marketing enthusiasts can undertake. Here, you take low-performing websites, revamp them in a few months, and sell them at higher profits.

People are making millions every year just by flipping websites. If you find a way to make this work, this could turn into a successful business venture.

You can even offer to maintain websites after selling as a marketing strategy or make a few extra bucks.

11. Bookkeeping

Small and medium-scale businesses prefer getting their accounting outsourced from freelancers and agencies. This is despite the easy accessibility of accounting and bookkeeping tools.

Well, college students who are good at numbers can consider this opportunity. By managing books for neighborhood businesses, you can take loads off the businesses and fill your pockets. Not only that, this could be a great experience for your professional career ahead.

Additionally, you can set up a website and increase the list of service offerings to expand the scope of your bookkeeping business.

Now, you don’t need a degree to manage books for people. However, certification from accounting tools and accredited institutions can help you get high-ticket clients a lot easier.

Are you someone great at organizing, managing, and bringing life to the parties? Well, starting an event management company is a great business idea.

Start locally. Approach people to offer you an opportunity to manage their corporate and personal events. Be it a birthday party, a press release for a local company, or organizing a pop-up show—the opportunities are endless depending on your locality.

Build a website or a social media page, promote your work, and market the services to give your event venture a kickstart.

These were just some business ideas for college students who want to start their own business. However, the list is in no way limited to these 12 ideas. Fellow students can explore, research, and identify the best business ideas suited to their skill sets.

How to get started with your business idea

When you make up your mind to pursue a business venture, the journey ahead gets less overwhelming.

Now, follow this step-by-step guide to turn your profitable business idea into a successful venture.

1. Choose a business idea

First thing first, choose a business idea that you want to execute.

However, don’t limit your choices to the list above. There are tons of small business ideas that you can explore.

Now, evaluate different startup business ideas and choose the ones that complement your strengths. Conduct some basic research to evaluate the market condition, startup costs, and feasibility of the launch. Additionally, ensure that you have enough resources, investment, and time to commit to this business venture.

Once you have such a business idea, it’s time to take things forward.

2. Validate with a business plan

Now, a business idea may sound fantastic in your head. But is it really a profitable and sustainable idea?

Well, you can only prove that through a business plan.

Writing a business plan won’t just help you validate the business idea. It will also help you think about your overall business model in great detail.

Business planning will help you find answers to questions such as:

  • What should be your product offering?
  • Who would be your target audience?
  • Who would you be competing against?
  • How will you market your business?
  • What sales channels will you use?
  • Will you hire people or run everything solely?
  • What are the startup costs to start this business idea?

Writing a business plan is an immersive and taxing exercise. However, it’s worth it for the benefits it offers.

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3. Launch your idea

Once you validate your idea, get essential licenses and insurance. Acquire essential resources and develop your product.

For instance,  if you’re planning to offer online courses, you must have your recorded classes ready before launching them.

Acquire essential funding and hire people if essential. Build a basic stock to serve your customers initially and outline a flow of operations in your business.

Lastly, ensure that your business is compliant with regulatory requirements.

4. Market the business

One of the most important parts of starting a business is marketing.

As college students, you may find this job intimidating. However, it will teach you practical lessons about dealing with people.

Depending on your business type and geography, you can choose to market your business through a website, social media, in-person meetings, or local advertising.

Fellow students can also advertise their services on campus newsrooms and blogs to get better coverage.

Dedicate considerable time initially to get the customers onboard. Thereafter, you can promote their testimonials to build creditworthiness for your brand.

5. Improvise and scale

Don’t wait for your product or service offerings to be perfect. Start catering to the customers and make essential changes to your approach with their reviews.

Consistently learn, innovate, and improve your business to solve customer’s pain points adequately. Once you acquire a sustainable base, consider scaling it with additional capital and service offerings.

While this list of business ideas is limited, the possibilities for you aren’t. Students can start literally any venture to grow their career professionally.

Starting a business helps you take the gears of your life in your hands. It gives you practical exposure and a money bank to fuel your future dreams.

What are you waiting for? Get an edge over your classmates by starting your own business.

Choose a business idea and build a business plan with Upmetrics to test its viability.

Launch your idea and let the real world experience your talent.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

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Frequently Asked Questions

What is the best business idea for college students.

Some of the best business ideas for college students include offering digital services, freelancing, tutoring, neighborhood services, and selling handcrafted products.

What are low-cost college business ideas?

Some of the best low-cost college ideas that involve minimum time commitment and investment are:

  • Dropshipping
  • Affiliate marketing
  • Freelancing designing and writing services
  • Cleaning services
  • Translation services
  • Pet care services
  • Web/App building
  • Photography business

How can students market their business ideas effectively?

Students must market their business ideas at their campus, college fairs, and local events especially if their target audience is other fellow students and neighborhood families. Additionally, they can experiment with social media, emails, print advertisements, brochures, websites, and paid ads to promote their business vigorously amongst their target audience.

How do I choose the right business idea as a student?

Students must evaluate their interests and skills to determine the type of business idea suitable for them. Additionally, time commitment, budget constraints, and regulatory requirements should also be considered before finalizing a business idea.

What are business ideas for students with low investment?

Some of these business ideas for students require zero or minimum investment: 

  • Tutoring business 
  • Freelancing (writing, designing, social media, VA)
  • Web and app development

Can students get funding for their business ideas?

Yes, students can get funding for their business ideas through grants and scholarships. Additionally, they can also win funding through pitch competitions and events. If your business idea promises significant potential, it stands a chance to win investments from VC firms and angel investors.

About the Author

best business plan for students

Riya Shah is a skilled content writer experienced in various areas of writing, currently working with Upmetrics. Fascination with reading led her to be a writer. Highly creative, focused, imaginative, and passionate. Read more

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Simple Business Plan Template (2024)

Krista Fabregas

Updated: May 4, 2024, 4:37pm

Simple Business Plan Template (2024)

Table of Contents

Why business plans are vital, get your free simple business plan template, how to write an effective business plan in 6 steps, frequently asked questions.

While taking many forms and serving many purposes, they all have one thing in common: business plans help you establish your goals and define the means for achieving them. Our simple business plan template covers everything you need to consider when launching a side gig, solo operation or small business. By following this step-by-step process, you might even uncover a few alternate routes to success.

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Whether you’re a first-time solopreneur or a seasoned business owner, the planning process challenges you to examine the costs and tasks involved in bringing a product or service to market. The process can also help you spot new income opportunities and hone in on the most profitable business models.

Though vital, business planning doesn’t have to be a chore. Business plans for lean startups and solopreneurs can simply outline the business concept, sales proposition, target customers and sketch out a plan of action to bring the product or service to market. However, if you’re seeking startup funding or partnership opportunities, you’ll need a write a business plan that details market research, operating costs and revenue forecasting. Whichever startup category you fall into, if you’re at square one, our simple business plan template will point you down the right path.

Copy our free simple business plan template so you can fill in the blanks as we explore each element of your business plan. Need help getting your ideas flowing? You’ll also find several startup scenario examples below.

Download free template as .docx

Whether you need a quick-launch overview or an in-depth plan for investors, any business plan should cover the six key elements outlined in our free template and explained below. The main difference in starting a small business versus an investor-funded business is the market research and operational and financial details needed to support the concept.

1. Your Mission or Vision

Start by declaring a “dream statement” for your business. You can call this your executive summary, vision statement or mission. Whatever the name, the first part of your business plan summarizes your idea by answering five questions. Keep it brief, such as an elevator pitch. You’ll expand these answers in the following sections of the simple business plan template.

  • What does your business do? Are you selling products, services, information or a combination?
  • Where does this happen? Will you conduct business online, in-store, via mobile means or in a specific location or environment?
  • Who does your business benefit? Who is your target market and ideal customer for your concept?
  • Why would potential customers care? What would make your ideal customers take notice of your business?
  • How do your products and/or services outshine the competition? What would make your ideal customers choose you over a competitor?

These answers come easily if you have a solid concept for your business, but don’t worry if you get stuck. Use the rest of your plan template to brainstorm ideas and tactics. You’ll quickly find these answers and possibly new directions as you explore your ideas and options.

2. Offer and Value Proposition

This is where you detail your offer, such as selling products, providing services or both, and why anyone would care. That’s the value proposition. Specifically, you’ll expand on your answers to the first and fourth bullets from your mission/vision.

As you complete this section, you might find that exploring value propositions uncovers marketable business opportunities that you hadn’t yet considered. So spend some time brainstorming the possibilities in this section.

For example, a cottage baker startup specializing in gluten-free or keto-friendly products might be a value proposition that certain audiences care deeply about. Plus, you could expand on that value proposition by offering wedding and other special-occasion cakes that incorporate gluten-free, keto-friendly and traditional cake elements that all guests can enjoy.

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3. Audience and Ideal Customer

Here is where you explore bullet point number three, who your business will benefit. Identifying your ideal customer and exploring a broader audience for your goods or services is essential in defining your sales and marketing strategies, plus it helps fine-tune what you offer.

There are many ways to research potential audiences, but a shortcut is to simply identify a problem that people have that your product or service can solve. If you start from the position of being a problem solver, it’s easy to define your audience and describe the wants and needs of your ideal customer for marketing efforts.

Using the cottage baker startup example, a problem people might have is finding fresh-baked gluten-free or keto-friendly sweets. Examining the wants and needs of these people might reveal a target audience that is health-conscious or possibly dealing with health issues and willing to spend more for hard-to-find items.

However, it’s essential to have a customer base that can support your business. You can be too specialized. For example, our baker startup can attract a broader audience and boost revenue by offering a wider selection of traditional baked goods alongside its gluten-free and keto-focused specialties.

4. Revenue Streams, Sales Channels and Marketing

Thanks to our internet-driven economy, startups have many revenue opportunities and can connect with target audiences through various channels. Revenue streams and sales channels also serve as marketing vehicles, so you can cover all three in this section.

Revenue Streams

Revenue streams are the many ways you can make money in your business. In your plan template, list how you’ll make money upon launch, plus include ideas for future expansion. The income possibilities just might surprise you.

For example, our cottage baker startup might consider these revenue streams:

  • Product sales : Online, pop-up shops , wholesale and (future) in-store sales
  • Affiliate income : Monetize blog and social media posts with affiliate links
  • Advertising income : Reserve website space for advertising
  • E-book sales : (future) Publish recipe e-books targeting gluten-free and keto-friendly dessert niches
  • Video income : (future) Monetize a YouTube channel featuring how-to videos for the gluten-free and keto-friendly dessert niches
  • Webinars and online classes : (future) Monetize coaching-style webinars and online classes covering specialty baking tips and techniques
  • Members-only content : (future) Monetize a members-only section of the website for specialty content to complement webinars and online classes
  • Franchise : (future) Monetize a specialty cottage bakery concept and sell to franchise entrepreneurs

Sales Channels

Sales channels put your revenue streams into action. This section also answers the “where will this happen” question in the second bullet of your vision.

The product sales channels for our cottage bakery example can include:

  • Mobile point-of-sale (POS) : A mobile platform such as Shopify or Square POS for managing in-person sales at local farmers’ markets, fairs and festivals
  • E-commerce platform : An online store such as Shopify, Square or WooCommerce for online retail sales and wholesale sales orders
  • Social media channels : Facebook, Instagram and Pinterest shoppable posts and pins for online sales via social media channels
  • Brick-and-mortar location : For in-store sales , once the business has grown to a point that it can support a physical location

Channels that support other income streams might include:

  • Affiliate income : Blog section on the e-commerce website and affiliate partner accounts
  • Advertising income : Reserved advertising spaces on the e-commerce website
  • E-book sales : Amazon e-book sales via Amazon Kindle Direct Publishing
  • Video income : YouTube channel with ad monetization
  • Webinars and online classes : Online class and webinar platforms that support member accounts, recordings and playback
  • Members-only content : Password-protected website content using membership apps such as MemberPress

Nowadays, the line between marketing and sales channels is blurred. Social media outlets, e-books, websites, blogs and videos serve as both marketing tools and income opportunities. Since most are free and those with advertising options are extremely economical, these are ideal marketing outlets for lean startups.

However, many businesses still find value in traditional advertising such as local radio, television, direct mail, newspapers and magazines. You can include these advertising costs in your simple business plan template to help build a marketing plan and budget.

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5. Structure, Suppliers and Operations

This section of your simple business plan template explores how to structure and operate your business. Details include the type of business organization your startup will take, roles and responsibilities, supplier logistics and day-to-day operations. Also, include any certifications or permits needed to launch your enterprise in this section.

Our cottage baker example might use a structure and startup plan such as this:

  • Business structure : Sole proprietorship with a “doing business as” (DBA) .
  • Permits and certifications : County-issued food handling permit and state cottage food certification for home-based food production. Option, check into certified commercial kitchen rentals.
  • Roles and responsibilities : Solopreneur, all roles and responsibilities with the owner.
  • Supply chain : Bulk ingredients and food packaging via Sam’s Club, Costco, Amazon Prime with annual membership costs. Uline for shipping supplies; no membership needed.
  • Day-to-day operations : Source ingredients and bake three days per week to fulfill local and online orders. Reserve time for specialty sales, wholesale partner orders and market events as needed. Ship online orders on alternating days. Update website and create marketing and affiliate blog posts on non-shipping days.

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6. Financial Forecasts

Your final task is to list forecasted business startup and ongoing costs and profit projections in your simple business plan template. Thanks to free business tools such as Square and free marketing on social media, lean startups can launch with few upfront costs. In many cases, cost of goods, shipping and packaging, business permits and printing for business cards are your only out-of-pocket expenses.

Cost Forecast

Our cottage baker’s forecasted lean startup costs might include:

Business Need Startup Cost Ongoing Cost Source

Gross Profit Projections

This helps you determine the retail prices and sales volume required to keep your business running and, hopefully, earn income for yourself. Use product research to spot target retail prices for your goods, then subtract your cost of goods, such as hourly rate, raw goods and supplier costs. The total amount is your gross profit per item or service.

Here are some examples of projected gross profits for our cottage baker:

Product Retail Price (Cost) Gross Profit

Bottom Line

Putting careful thought and detail in a business plan is always beneficial, but don’t get so bogged down in planning that you never hit the start button to launch your business . Also, remember that business plans aren’t set in stone. Markets, audiences and technologies change, and so will your goals and means of achieving them. Think of your business plan as a living document and regularly revisit, expand and restructure it as market opportunities and business growth demand.

Is there a template for a business plan?

You can copy our free business plan template and fill in the blanks or customize it in Google Docs, Microsoft Word or another word processing app. This free business plan template includes the six key elements that any entrepreneur needs to consider when launching a new business.

What does a simple business plan include?

A simple business plan is a one- to two-page overview covering six key elements that any budding entrepreneur needs to consider when launching a startup. These include your vision or mission, product or service offering, target audience, revenue streams and sales channels, structure and operations, and financial forecasts.

How can I create a free business plan template?

Start with our free business plan template that covers the six essential elements of a startup. Once downloaded, you can edit this document in Google Docs or another word processing app and add new sections or subsections to your plan template to meet your specific business plan needs.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

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    The primary objectives of the business plan for Cooper's Cup are below: To increase revenues by $36,000 or 5% in Year 2 and $73,000 or 10% by Year 3. Achieve a profit margin of 5.2% in Year 2 and 6.90% by Year 3. Be the Cafe of Choice in the Phoenix area and the recipient of the Best Coffeehouse Award.

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    10 Business Plan Examples for Students

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    The Best 36 Business Ideas for Students on a Budget 2024

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    Here are the key components students should consider: Executive Summary: This is a snapshot of the business plan, summarizing the key details. It should be engaging and clearly explain the business goals and objectives. Business Description: This section provides an overview of your business.

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    12 business ideas for students to start at college

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    Flexibility and Time Commitment. Importance: 5. The business should offer flexibility to accommodate a student's class schedule and academic commitments. Ideas that require less time commitment or allow for variable working hours are preferred. Potential for Skill Development and Resume Building. Importance: 4.

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    Creating a business plan as a student can be a daunting task, but with the help of ClickUp's Business Plan Template, you can break it down into manageable steps. Follow these six steps to create a comprehensive business plan that sets you up for success: 1. Define your business idea. Start by clearly defining your business idea.

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    While business plans have some standard sections used by all industries, it's best to tailor your business plan depending on what your market is. For instance, if you're planning to sell food products, you need to write sections on sourcing ingredients and quality control. ... Here's how business plans can help students: Enhancing ...

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  14. Business Plan: What It Is + How to Write One

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    Marketing plan: A strategic outline of how you plan to market and promote your business before, during, and after your company launches into the market. Logistics and operations plan: An explanation of the systems, processes, and tools that are needed to run your business in the background. Financial plan: A map of your short-term (and even ...

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    10 Easy Business Ideas for Student Projects. Starting a business as a student project doesn't have to be overly complex. Here are ten easy business ideas that can be executed with relative ease: Customized merchandise: Create and sell personalized merchandise, such as t-shirts, mugs, or stickers, through an online store.

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    2. Validate with a business plan. Now, a business idea may sound fantastic in your head. But is it really a profitable and sustainable idea? Well, you can only prove that through a business plan. Writing a business plan won't just help you validate the business idea. It will also help you think about your overall business model in great detail.

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