persuasive essay activities

Teaching Argumentation and Persuasion: 6 Engaging Activities Beyond the Argumentative Essay

There are many engaging activities to use when teaching argumentation and persuasion beyond the classic essay. While the argumentative essay can certainly be effective, try something new with one of these 6 engaging activities. Your students will be excited and eager to apply argumentation and persuasion in the classroom and beyond.

When it comes to teaching argumentation and persuasion, I’m like a kid on Christmas morning. I’m eager, excited, and full of energy. Yet, over the years, I’ve found that my students don’t always meet me with the same enthusiasm. Instead, they roll their figurative eyes at the thought of writing yet another essay.

I had to do something to save my favorite holiday– I mean unit– of the year.

I’ve spent more hours than I’d like to admit, wracking my brain for activities that would make teaching argumentation and persuasion, dare I say, fun! But the time and effort paid off. When I started implementing activities beyond the argumentative essays, my students were engaged and active participants. It was a win-win.

Lucky for you, I’ve done the work (and put in the time) so you don’t have to. Instead, simply keep reading to uncover some of my secret weapons for teaching argumentation and persuasion. The following activities can be used instead of or in conjunction with the classic argumentative essay. It’s totally up to you and what will best suit your students’ needs. Regardless, you don’t have to spend the hours brainstorming from square one. You can thank me later. In the meantime, read on, my teacher friends!

Laying the Foundation for Teaching Argumentation and Persuasion

Before jumping into one of the activities below, you need to set your students up for success. Therefore, be sure to teach the essential concepts for effective argumentation and persuasion. Afterall, both argumentation and persuasion are cornerstone communication skills in the 21st century.

So, not only do you want to do these topics justice for the sake of your classroom. But, they’re also some of the most transferable skills your students will use in the real world.

Note: if you’re just looking for the activities, no problem! Keep scrolling– I promise they’re there.

Understanding the Difference Between Argumentation and Persuasion

While these two topics are often taught together, it’s important for students to know that they aren’t exactly synonyms. Instead, you could argue (see what I did there) these two concepts act as compliments to one another. In many cases, persuasion can strengthen an argument, and vice versa. But again, they’re not exactly the same when it comes to speaking or writing. (However, I find it useful to remind students of one of the most important aspects they do share: there has to be at least two sides.) You can clarify the major differences between the two by looking at the main goal for each type of writing or speech:

• The goal of argumentative writing is to get the audience to acknowledge your stance on a topic. Moreover, a strong argument shows the reader your viewpoint is valid and deserves consideration. Therefore, argumentative writing is heavily rooted in logic and facts and addressed counterclaims.
• Goal of persuasive writing is to get the audience to agree with you and your stance on a particular topic or viewpoint. While logic most certainly strengthens persuasion, there is also a heavy emphasis on emotional elements as well.

The truth is, the two are often used hand in hand in the real world with everything from marketing and public service campaigns to politics and law. And, in most cases, persuasive writing is more personal and passionate for students. Therefore, I strive to teach the two together to increase student engagement and real word application. Talk about a dream duo for students and teachers alike!

Rhetoric and Rhetorical Appeals

I absolutely love comparing persuasion and argumentation to art. Why? Because it’s a true craft. Do I explain it that way to my students? Abso-freakin-lutely. Why? Because they need to understand that presenting a sound and persuasive argument is a skill. That these writing and speaking skills take time and effort to develop.

Enter: Rhetoric. I always begin this unit by defining argumentation, persuasion, and rhetoric, explaining how the latter literally means the art of persuasion. Then, I introduce the three main rhetorical appeals (shout out Aristotle). Rather than simply giving the students the definitions of ethos, pathos, and logos, I begin by asking questions to help reveal the definitions. Here are some of the questions I use– and that you can most certainly steal for your own classroom:

• To introduce ethos , I ask, “Who would you trust to give advice about toothpaste? Why?”
• To introduce logos , I might ask, “If you wanted to learn how to build a successful business, what is the benefit of a successful entrepreneur giving you step-by-step guidance?”
• To introduce pathos , I ask, “Think about a time where you got emotional during a commercial, song, or movie. What was it that made you so emotional?”

The Power of Words

Once students have an understanding of these essential definitions, it’s time to move on to a more abstract, yet highly significant, concept: the power of words. This is where I introduce the importance (and power) of diction. This is the perfect time to explain how words impact reader/audience experience.

One of the simplest examples to make a case for this claim is asking students to analyze the difference between the terms house and home. I’ve never had a class not come to the conclusion that a house is a structure and place of living, where a home is a place filled with love.

To round out the discussion on why and how words have an impact on the audience, introduce connotation and denotation. Spending a handful of minutes explaining the emotional meaning behind words (connotation) can be a game changer. It reminds students that there is, in fact, emotional power in the words we use. To drive the point home, you can ask them to compare times when they were upset vs. angry vs. furious.

A Fun and Engaging Warm-Up Activity for Teaching Argumentation and Persuasion

What tween or teen doesn’t like arguing with adults? (Trust me. They’re far and few between.) In other words, students will eat this activity up. Rather than focusing on deep and heavy topics that require a great deal of research and unpacking, this activity is a lighthearted warm-up. The goal is to get students to start thinking about what goes into a sound and persuasive argument.

• Arguing with “Adults”

Working independently or in small groups, students will pick a “silly” or lighthearted topic. Encourage them to think of things they’d like to convince their parents, teachers, or other adults. Since these topics are light hearted and often come from a place of passion, students will have no problem coming up with reasons why their curfew should be extended by an hour or two or why homework should be abolished. They’re excited to argue why their parents should buy them a car or why a puppy is a must-have addition to their family.

Next, allow students five minutes to choose a topic and brainstorm their argument. Then, give them 10-20 minutes to write their argument. (The timing of this activity is flexible, so you can adjust it based on the structure of your class.) After they write out their argument, it’s time to share– and let the discussion unfold. As each student (or group) shares their argument, have fun playing devil’s advocate. Challenge them to push their arguments and reasoning further.

While you might want to guide the students through the discussion, let them really come to terms with the idea of what makes a sound and persuasive argument. And if you really want to play up the fun? Challenge the other students to play that role! Have your students in the audience play the role of the adults to whom the argument is targeted. This will challenge students to find holes in the arguments, brainstorming ways to make an argument even stronger. Additionally, it challenges them to think about the importance of audience perspective , looking beyond their own interests, blind spots, and biases. The end result? Develop a list of student generated “check-points” for an argument that is both powerful and persuasive.

Engaging Activities for Teaching Argumentation and Persuasion

Watching TV. Driving down the highway. Scrolling through social media. The art of argumentation and persuasion are everywhere . So, why not bring some of those real-life examples to your classroom? Because the truth is, persuasion and argumentation comes in all shapes and sizes. Therefore, it might be time to look beyond the traditional argumentative essay. And with these activities, you can.

An oldie but a goodie. In fact, discussing teaching argumentation and persuasion wouldn’t feel right without some sort of debate. So, to begin this student-centered activity, select (or have students choose) a topic to argue. This can be a murder or crime– and you can even have fun with historical topics like the Salem witch trials if it’s around Halloween or you’re reading The Crucible . Alternatively, you can root your debate in an ethical dilemma or an essential question. Generally speaking, you can look toward real life events or literature for inspiration. You can even head to your state bar association website for mock trial resources and cases– like these from the state of NH . As long as there is evidence to be found and a case to make, you should be good to go.

Before really diving into the mock trial, spend time reviewing the basics of the justice system and trials. Then, once you choose your topic, divide students into teams of prosecution and defense. Once the teams are determined, students can dive into researching and crafting their arguments. However, be sure to emphasize the need for evidence based claims while also discussing the power of persuasion in the courtroom. (There are plenty of video clips you can show and analyze to see these two elements in action.) Each group, both the prosecution and defense, are responsible for crafting an opening statement, a claim, a rebuttal, and a closing statement. For smaller classes, you can serve as the judge and jury. For larger classes, you can run several trials, letting the other groups act as the jury if they’re not presenting. Either way, students will be far more eager to win the jury over with their evidence than they are to write a paper.

There’s no better way for students to show off their new persuasive skills and knowledge of ethos, logos, and pathos than to craft their own arguments. And a mock trial allows them to do so in a way other than the classic essay. But with a verdict on the line, there’s a lot at stake. Therefore, this activity amps up eager participation.

Mock Trial Teacher Tip. Mock trials make debating more exciting– especially if you really play up the trial theme. (Have an old graduation gown? Use it as the judge’s robe! A wig? Yes please! A gavel? A must.)  So, grab your gavel and give this engaging activity a try!

• Students Do Shark Tank

This activity brings the worlds of business, marketing, and advertisements into the conversation. Talk about real world connection! Most older students will be familiar with this show. However, it’s always fun to show a clip for an episode or two just in case. Plus. Who doesn’t love watching videos in class? (Teachers and students alike.) Shark Tank is all about the pitch. So, have fun replicating this idea in your classroom! And instead of presenting to the likes of Mark Cuban, students will present to you . If you’re able, try getting a few other guest sharks on the “show”.

Before diving into the project, in addition to watching a few clips of the show, take some time to analyze the world of advertising. Encourage students to find connections between argumentative and persuasive writing and real-life commercials, social media campaigns, and print advertisements. Then, put students in small groups and together they will create their own product. Alternatively, you can have them pick an existing product they’re passionate about. Then, the fun begins.

Using their new knowledge of persuasive language techniques and argumentation, students must convince the sharks to invest in their product! For a fun twist that gets everyone involved, let the audience in on the investments. Print out a set amount of “money” for each student. After all the presentations, allow them to “invest” in their favorite products. As for the presentations themselves, I like to require a visual advertisement– like a poster– and a written component– like an elevator pitch. Students can then display their visuals as they give their speech. Later, students can view all of the visuals as they decide where to “invest” their money.

Shark Tank Teacher Tip. Looking to beef up the argumentative writing side of things? You can have students submit a short research-based argumentative paper that supports the need for their product. Regardless of the specifics, students will be eager to dive into this activity with such real world application.

• Speech Remix

From Abraham Lincoln’s  “The Gettysburg Address” and Martin Luther King Jr.’s “I Have a Dream,” history has its fair share of powerful speeches. And they’re great examples of argumentation and persuasion as well. So, begin this activity by analyzing a mentor text as a class. Then, turn it over to the students to showcase their knowledge on their own.

Have students choose a historical speech (you can refer to this bank of speeches here ) to analyze. They can turn in annotations or a short response analyzing the rhetoric of their chosen speech. Here’s the twist. After analyzing the speech, they then use it as a mentor text, implementing its sentence structure, tone and rhetorical techniques as they write their own speech. This is where student choice really kicks up a notch. Allow students to choose a topic, cause, or issue they feel passionate about. However, I always recommend having a list of potential topics on hand for students who need a little more guidance.

Additionally, it might be useful to encourage a backwards design approach. Have students select their topic first, and then find a speech that is a good match. For example, a social justice issue might pair well with Martin Luther King Jr.’s “I Have a Dream” speech. However, be sure students choosing unique and more modern topics are not dissuaded if they can’t find the perfect match. Regardless, in the end, this activity pays homage to great speeches of the past while allowing students to take ownership as they apply the argumentative and persuasive techniques to modern day.

Speech Remix Teacher Tip. Why limit yourself to the four walls of your classroom? This activity is a perfect opportunity for cross-curricular collaboration. Consider reaching out to the history teachers and focus your class study on a speech that lines up with the social studies curriculum. This will allow students to have a more in depth background knowledge, giving them more context for the speaker’s rhetorical approach. Similarly, a speech of this caliber might be less intimidating if they understand the context, allowing them to really focus on the rhetorical approach.

• #Influencer

In the age of social media, companies make a pretty penny using influencer campaigns. And it’s really quite fitting. Afterall, argumentation and persuasion is all about influence . So, to kick off this activity, spend some time looking at social media ads and influencer accounts. Be sure to analyze everything from photos to captions to hashtags.

After looking at real word examples, it’s time for students to take on the role of an “influencer” – they can be themselves or create an influencer persona. The next step is for them to choose which product of service they are “fit” to promote and, ideally, sell. Students should pick something they have experience with or knowledge about, from video games to make-up. Then, have students write a letter to the “company” (aka you) to convince them that they are capable of being an influencer. This is where they really need to tap into ethos. They should clearly explain why they are a reputable source and should be trusted to sell “your” product. If they’ve convinced you, then they can sign a “contract” (aka the assignment requirements) that outlines the agreement.

Here’s where the fun and creativity happens. While you can determine the specific requirements, students should create a portfolio of campaign materials to promote their chosen product. This is where you can determine how in depth or brief you want the assignment to be. The portfolio can include artifacts like a series of social media posts, youtube videos or scripts, an email funnel, or even blog posts– or a portfolio combining various types of artifacts.

#Influencer Teacher Tip. If you’re looking to amp up the requirements and turn this into a unit-long assignment or a full blown summative assessment, you totally can. Consider adjusting the assignment to be a multigenre project of sorts. Present students with a list and overview of various genres they can include as part of their project. Then, let them select the ones they wish to include in their multigenre portfolio.

• PSA – The Passion Project

The name alone screams engagement, right? Even better, this activity is engaging.  Instead of assigning a list of overused (and sometimes outdated) argumentative prompts, let students take the reins by choosing a topic that matters to them . So, after teaching your students about rhetorical appeals, the appropriate use of persuasion, and the basics of argumentative writing, let students showcase their newfound skills with the PSA Passion Project. In this project, rather than simply writing an essay for the sake of getting grades, students are diving into an issue of their choice in hopes of raising awareness.

Begin by having students select a social or environmental issue that is important to them. These can range from animal testing in the beauty industry to the impact of social media on mental health. In other words, there’s a wide variety of topics out there, so your students are bound to find something that matters to them. Then, they must plan, develop, and create a public service announcement campaign around the issue. This is where you can really drive home the idea of call to action with persuasion. The challenge with the PSA assignment is crafting an argument that is applicable and persuasive for a mass audience. Afterall, when it comes to wide-spread change, there is power in numbers. (This activity can serve as its own unit or work in conjunction with the study of classic essays like “On The Duty of Civil Disobedience” by Thoreau or “A Letter From Birmingham County Jail” by MLK Jr..

This activity has plenty of room for creativity and student choice. However, that doesn’t mean you have to give up a writing component. Instead, require students to complete a minimum of two items: a written piece and a visual or media element. The writing pieces can range from a more traditional argumentative essay to back up their media component. Alternatively, they can write a speech, persuasive letter, or educational blog post. Then, for the media components, they can create a poster, a video, a social media post, or an infographic– just to name a few. Now, if you’re really looking to diversify the elements of this project, consider turning the PSA Passion Project into a full blown multigenre project!

PSA Passion Project Teacher Tip. Despite your best efforts, some students will claim they can’t find a topic they’re passionate about. (Teenagers.) That’s why I always come prepared with a list of topics students can choose from. Even students eager to choose their own topic might like to see a list for inspiration. Save yourself some time by giving them ideas from this list of engaging argumentative writing prompts!

A Final Note on the Art of Teaching Argumentation and Persuasion

Remember, I’m not saying traditional essays are bad. But I think it’s worth looking beyond the traditions and asking ourselves, how can we make this better ? Better for the students. More reflective of and applicable to the world we live in. If there’s some fun to be had along the way, so be it! (In fact, I encourage it!)

So, as you go one to try any one (or all!) of these activities in your classroom, feel free to make adjustments as needed. And If you’re still looking for a more traditional essay to be your summative assessment, that’s A-OK too! In fact, the activities above can be shortened and adjusted to serve as a mini-lesson or formative assignments before writing a more traditional argumentative essay.

The bottom line is this…

Ever since I changed my approach to teaching argumentation and persuasion, it’s become something my students and I enjoy together . Imagine that!

1 thought on “Teaching Argumentation and Persuasion: 6 Engaging Activities Beyond the Argumentative Essay”

awesome advice and ideas. My semester just got a lot better!!!

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How to Write a Persuasive Essay: Tips and Tricks

By Allison Bressmer

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

• “In my essay I will show why extinct animals should (not) be regenerated.”
• “The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

• What arguments support your thesis?
• What is the best order for your arguments?
• What evidence do you have?
• Will you address the opposing argument to your own?
• How can you conclude convincingly?

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

• Choose an issue you truly care about
• Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

• You show you’ve done your research: you understand the issue, both sides
• You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

Find out more about ProWritingAid’s Plagiarism checks.

Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

• You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
• You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

Try ProWritingAid with a free account.

How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

• How is that advertisement working to convince you to buy a product?
• How is a political candidate arguing for you to vote for them?
• How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
• How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at linkedin.com/in/allisonbressmer.

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How to teach persuasive writing

How do you teach students to write a great persuasive text.

It’s easy to fall into the trap of thinking that all persuasive writing sounds the same – that formulaic five-paragraph essay that most of us learned at school – but it’s so much more than that!

With the right techniques, a persuasive text can hook the reader and engage their emotions, surprise them or make them laugh, and leave them feeling inspired to take action or change their opinion.

Teaching your students to write a persuasive piece involves training them on the skills and techniques authors and writers use. You’ll need to help them understand what great persuasive writing looks like and the skills writers use to create the biggest impact.

The Seven Steps chunking and skilled-based approach will help any new learner to improve and become masters of persuasion.

Free Persuasive Writing Resources

Writing samples and exemplars

See the difference the Seven Steps can make with student samples and discover how professionals use the Seven Steps techniques in persuasive texts.

View persuasive writing samples >

Planning for persuasive writing

Explore ready-made lesson plans, activities and planning exemplars to discover how to teach the key concepts behind each Step.

Each lesson plan includes relevant links to the Australian Curriculum and NAPLAN marking criteria, plus a learning intention and success criteria to assist with planning and assessment.

View lesson plans and activities >

Persuasive picture writing prompts

Fun and quick writing practice to develop your students’ writing and to get students’ creative juices flowing.

Use them daily or weekly to build students’ confidence in their persuasive writing and as a fun way to practise one Step at a time.

View writing prompts >

Comprehensive step-by-step resources.

Transform persuasive writing

Persuasive Writing Manual

Packed with practical, time-saving classroom resources, this manual makes planning and implementing the Seven Steps just as fun as learning it!

Includes a user-friendly digital file, plus a photocopy and intranet licence for your entire school.

Teacher Hub: Persuasive Writing Course

Step-by-Step teaching modules to guide your implementation process. The Persuasive Writing Course in Teacher Hub gives you a clear pathway to learn, teach, apply and assess persuasive writing.

Discover how to get the creative juices flowing in your writing lessons and create unique persuasive texts.

Teaching tips for Persuasive writing

Explore more! Make persuasive writing fun with tips and expert insights.

Explore more of Seven Steps

5 Top Persuasive Writing Lesson Plans for Students and Teachers

The purpose of any persuasive writing text is to persuade the reader of a particular point of view or to take a specific course of action. Persuasive texts come in many different forms, including, but not limited to, essays, editorials, letters, advertisements, and reviews. While persuasive texts come in many shapes and sizes, they all share standard features.

Persuasive texts employ a wide variety of different rhetorical strategies and techniques to achieve their ends. For example, they’ll use emotive language and rhetorical questions. Images are sometimes used to entice or appeal to the reader or viewer. 

Advertising is one key form of persuasive writing . It makes vigorous use of all the tools in the persuasive writing toolbox as it strives to sell goods or services to the reader.

In this article, you’ll learn how to take your students from reluctant salespersons to master marketers in a lightning-fast five days. 

Students will first learn how the various persuasive strategies work before incorporating them into their advertisements. We have comprehensive guides to persuasive writing and advertisements you should explore also.

So, let’s get started!

Persuasive Writing Lesson Plan 1: Identify the Key Features of Adverts

Before your students will be able to produce their own well-written advertisements, they’ll need to be well-versed in all the tricks up the skilful salesperson’s sleeves.

One of the most productive ways for students to do this is through reverse engineering.

Organize your students into small groups or pairs and distribute print advertisements gleaned from various sources such as magazines, newspapers, and posters. You could also show projections of some sample advertisements projected onto the whiteboard to facilitate this exercise.

Now, ask the students to examine the advertisements and answer the following question: 

What techniques do the advertisers use to get our attention?

Challenge the students to go beyond the pretty obvious features of advertisements, e.g. branding, slogans, and testimonials, to also look at more subtle techniques such as the use and interplay of images and various other effects created by language choices and figurative devices. 

When the students have finished their discussions, give them feedback as a whole class and use their responses to compile a master list of the various features they have identified. 

Some features suggested by the class might include:

• Emotive language
• Exaggeration
• Appealing adjectives
• Powerful verbs
• Strong adverbs
• Contact details
• Alliteration
• Rhetorical questions
• Testimonials

Once you have compiled a master list of persuasive strategies and techniques used in advertising, these can handily be turned into checklists that the students can use when producing their own advertisements later.

Persuasive Writing Lesson Plan 2: Analyze an Advert

Now, the students have a solid understanding of the different features of advertisements and a checklist to work from; it’s time for them to analyze an advert in more detail. 

Not only will this prove a valuable exercise to help prepare your students for producing their own advertisements later in the week, but it will also serve as an excellent task to improve your students’ media literacy skills. It may even help to innoculate them from media manipulation in the future.

To get started on their advertisement analysis, they’ll need to source a suitable advertisement to look at in detail. 

Older and higher-ability students may be fit to make their own choices regarding which advertisement to analyze. If this is the case, perhaps they can choose an advert for a product they like or a product or service in a category that interests them greatly. 

Allowing your students some say in the ads they analyze will help fuel their interest and enthusiasm when creating their own advertisements later.

However, it might be best to choose a sample advertisement for younger students and those of lower ability – or at least offer a pre-vetted, limited choice. They will most likely have enough to contend with already!

When students have a suitable advertisement to hand, please encourage them to use their checklist from yesterday’s lesson to explore how the ad works. The students should then write a paragraph identifying the various techniques used in the advertisement and their effect.

Challenge the students to write another paragraph or two, considering what makes the advertisement work – or not, as the case may be. Ask them to consider where the advertisement could be improved. Could the slogan be catchier? How about the logo? Does it convey the brand’s identity appropriately? Are the images used in the advertisement optimal?

When the students have finished their paragraphs, they can display their advert and their analysis and share their thoughts with the class.

Persuasive Writing Lesson Plan 3: Plan an Advertisement

At this stage, your students should have a good understanding of many of the main features of advertisements and had plenty of opportunities to see examples of these in action. Now it’s time for them to begin to plan for writing their own advertisements. Here are some areas for your students to think about when starting the planning process.

The Purpose and Audience

Like any other writing type, students will need to identify both the purpose and the audience for their advertisements bef ore putting pen to paper.

The purpose of any advertisement is to sell goods or services. Precisely what goods or services are being sold is the first question that needs to be answered.

Students might like to focus on the goods or services advertised in the adverts they’ve been exploring over the previous two days. Or, if they prefer, they might like to choose something new entirely.

Once they’ve chosen what they’re selling, students will need to identify who they will sell it to. Scattershot advertisements that attempt to sell to everyone often end up selling to no one.

One effective way to help focus an advert is to define a ‘buyer persona’ first. This is a profile of the hypothetical buyer who the ad will target.

Students can consider the following characteristics to help them develop their buyer’s persona:

• Education level
• Marital status
• Likes/Dislikes
• Who they trust
• What they read/watch

The Brand Name

The next stage is for the student to decide on a name for their company. This should usually be something relatively short and memorable, and appealing to the target audience.

Generally, the student will need to come up with at least four or five ideas first. They can then choose the best. 

It can be a helpful practice for the student to look at the brand names for companies selling similar goods and services. A little internet research will be beneficial here.

Now it’s time for students to jot down ideas for their brand’s slogan. Slogans are short and punchy phrases that help make brands more memorable for customers. 

Slogans often employ literary devices such as alliteration, puns, or rhyme. They don’t always have to be the most meaningful things in the world; it’s more important that they’re memorable. Think Nike’s Just to Do It or McDonald’s I’m Lovin’ It – not the most meaning-rich phrases in the world but instantly recognizable!

The Body Copy

This part of the advertisement will contain the bulk of the writing. It’s where the students will get to use the various techniques and strategies they’ve explored in the previous activities.

Despite containing most of the ad’s text, advertising copy is usually concise and to the point. Student’s should strive to get the main points across in the fewest words possible. Nothing turns readers off faster than impenetrable walls of text.

To help organize the text, students may use bullet points and subheadings. They should be sure to include any specific information or specifications that they want the reader to know about the product or service. 

The language chosen should also be appropriate for speaking to the audience that they have defined earlier.

The Call to Action

The Call to Action – commonly referred to as the CTA , usually comes at the end of an advertisement.

The CTA typically comprises a few sentences that invite the reader to take a particular course of action. Normally, to buy the advertised goods or service.

However, not all CTAs focus on getting the reader to make an immediate purchase. Some, for example, aim to get the reader to provide their contact details so they can be sold to later. 

Students need to first define what their Call to Action will invite readers to do. They will then need to choose a strong imperative that will call on the reader to take that specific action. Commonly used verbs that urge readers to take action include subscribe, join, buy, etc.

The CTA must be clear and specific; the reader should be in no doubt about what the advertisement is asking them to do. 

Often, the CTA will create a sense of urgency by limiting special offers by time. 

As part of the planning process, students should use some of their time in today’s session to think about and make some notes on options they might like to include in the final drafts of their Call to Action.

Persuasive Writing Lesson Plan 4: Create the Advertisement

Day 4, already! This is the day students will try to bring all the elements together. They’ll work to complete their advertisements by the end of today’s session.

You may like to have the students collaborating to produce their ads or working individually. Either way, reinforce the importance of attention to detail in their work. 

The main focus for persuasive texts of any kind, advertisements included, shouldn’t be length but, instead, it should be on how effectively it persuades the reader to take the desired action.

Students should incorporate their planning from yesterday and refer to their checklists as they create. As precise language is so essential to effective marketing, encourage students to use thesauruses to help them find just the right word for their copy.

When students have had a chance to draft their advertisements, they can then get into small groups and compare their work. This is an opportunity for students to provide each other with constructive criticism. 

They can use their checklists as a basis to provide this criticism. Students can then revise their advertisements in light of the advice they’ve received in their groups.

Persuasive Writing Lesson Plan 5: Further Practice in the Art of Persuasion

In the process of comparing their work with each other, with reference to the criteria they’ve worked on earlier in the week, students will no doubt identify areas they are strong in and other areas where they are weaker.

Day 5’s activities should offer students an opportunity to practice those areas identified as needing further work to bring them up to par.

For example, students can practice their persuasion skills by moving their focus from printed ads to other types of marketing endeavours that utilise the arts of persuasion.

Where students struggled to employ literary devices in their advertising copy, they may benefit from creating a radio jingle or radio ad for their product or service. As this type of ad can contain no visual imagery to support, writing a radio jingle or ad will force the student to pay particular attention to verbal imagery, rhyme, alliteration, etc. 

If the testimonials used in the first advertisement were unconvincing, perhaps the student will benefit from isolating this strategy to focus exclusively on effective testimonial writing. They should spend some time researching testimonials and how to write them effectively. 

For example, testimonials should usually be:

• Short and to the point
• Conversational in tone
• Authentic (use a name, photo, job title, etc.)
• Specific about the benefits
• Directed at overcoming objections.

Once students have a good handle on how these work, they should put their new-found knowledge into practice and get writing as soon as possible.

This research-then-practice model can help the student improve in whatever particular area of persuasion that needs work – as identified in yesterday’s activity.

Getting good at persuasive writing demands our students to develop their knowledge and abilities with a broad range of skills and strategies. 

Advertising copy is a highly concentrated form of persuasive writing and, therefore, an excellent means for our students to gain lots of practice in a short space of time. 

And, as the saying goes, a good start is half the work, so set your class of creative copywriters on the road to marketing mastery today!

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Persuasive Writing

Use these worksheets to supplement your persuasive writing unit. Includes a variety of worksheets and writing prompts for students.

Persuasive Writing Topics

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101 Interesting Persuasive Essay Topics for Kids and Teens

Use your words to sway the reader.

Persuasive writing is one of those skills that can help students succeed in real life.  Persuasive essays are similar to argumentative , but they rely less on facts and more on emotion to sway the reader. It’s important to know your audience so you can anticipate any counterarguments they might make and try to overcome them. Try reading some mentor texts to show kids great examples of opinion writing. Then use these persuasive essay topics for practice.

School and Education Persuasive Essay Topics

Life and ethics persuasive essay topics, science and technology persuasive essay topics, sports and entertainment persuasive essay topics, just for fun persuasive essay topics.

• Do you think homework should be required, optional, or not given at all?

• Students should/should not be able to use their phones during the school day.
• Should schools have dress codes?
• If I could change one school rule, it would be …
• Is year-round school a good idea?
• Should we stop giving final exams?
• Is it better to be good at academics or good at sports?

• Which is better, private schools or public schools?
• Should every student have to participate in athletics?
• Do you think schools should ban junk food from their cafeterias?
• Should students be required to volunteer in their communities?
• What is the most important school subject?
• Are letter grades helpful, or should we replace them with something else?

• Is it ever OK to cheat on homework or a test?
• Should students get to grade their teachers?
• Do you think college should be free for anyone who wants to attend?
• Should schools be allowed to ban some books from their libraries?
• Which is better, book smarts or street smarts?

• Should all students have to learn a foreign language?
• Are single-gender schools better or worse for students?
• Is it OK to eat animals?
• What animal makes the best pet?
• Visit an animal shelter, choose an animal that needs a home, and write an essay persuading someone to adopt that animal.
• If you find money on the ground, should you try to find the person who lost it, or is it yours to keep?

• Who faces more peer pressure, girls or boys?
• Should all Americans be required to vote?
• Is it better to be kind or truthful?
• Which is better, giving or receiving?
• Is it OK to keep animals in zoos?
• Should we change the minimum driving age in the United States?

• Which is more important, happiness or success?
• Is democracy the best form of government?
• Is social media helpful or harmful?
• Should parents be punished for their children’s mistakes or crimes?
• Should kids have set bedtimes or just go to bed when they’re sleepy?
• Do you think the government should find a way to provide free health care for everyone?

• Is it better to save your allowance or spend it?
• Should we ban plastic bags and bottles?
• Which is better, living in the city or in the country?
• If I could make a new law, it would be …
• Is Pluto a planet?
• Should human cloning be legal?
• Should vaccines be mandatory?
• Is it right for countries to still maintain nuclear weapon arsenals?

• Should testing on animals be made illegal?
• Will expanded use of artificial intelligence be good for humanity?
• Should all people have free Internet access in their homes?
• Is there intelligent life on other planets?
• Does technology create more jobs than it eliminates?
• Should parents use their children’s cell phones to track where they are?
• Should scientists try to develop a way for people to live forever?

• What’s the best type of smartphone: Android or iPhone?
• Which is better, Macs or PCs?
• Do people rely too much on technology in the modern world?
• Should cryptocurrencies replace cash?
• Should there be a minimum age requirement to own a smartphone?
• Is it important to keep spending money on space exploration, or should we use the money for other things?

• Should kids under 13 be allowed to use social media sites?
• Should we ban cigarette smoking and vaping entirely?
• Is it better to be an animal that lives in the water or on land?
• Should kids be allowed to watch TV on school nights?
• Which is better, paper books or e-books?
• Is the current movie rating system (G, PG, PG-13, etc.) effective?
• Are video games better than board games?
• Should we allow little kids to play competitive sports?

• Which is better, reading books or watching TV?
• Does playing violent video games make people more violent in real life?
• Are graphic novels just as valuable as traditional fictional books?
• Should everyone play on the same sports teams, regardless of gender?
• Choose a book that’s been made into a movie. Which was better, the movie or the book?

• Who is the world’s best athlete, present or past?
• Are professional athletes/musicians/actors overpaid?
• Which is better, fiction or nonfiction?
• The best music genre is …
• What is one book that everyone should read?
• What new sport should be added to the Olympics?

• What’s the best video game system?
• Does playing video games make you smarter?
• Does reality TV actually depict real life?
• Should all neighborhoods have free parks and playgrounds?
• What’s the best holiday?
• The very best food of all time is …
• Which is better, artificial Christmas trees or real ones?

• What’s the best season of the year?
• Should you put ketchup on a hot dog?
• Is a taco a sandwich?
• Does fruit count as dessert?
• Should people have to go to school or work on their birthday?
• Are clowns scary or funny?
• Which is more dangerous, werewolves or vampires?

• The best pizza topping is …
• What would be the best superpower to have?
• Should everyone make their bed every day?
• Which came first, the chicken or the egg?
• Should you put pineapple on a pizza?
• Should you eat macaroni and cheese with a spoon or a fork?

• Describe the world’s best ice cream sundae.
• Is Monday the worst day of the week?
• Would you rather travel back in time or forward in time?
• Is it better to be too hot or too cold?
• Are there aliens living among us here on Earth?

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Persuasive Writing Teaching Resources

Explore persuasive writing topics, activities and more — aligned to the Common Core curriculum and created by teachers for your elementary or middle school classroom!

Whether you're introducing this text type for the first time to your kindergarten or 1st grade, or you're teaching upper elementary students to build their powers of persuasion, this collection of teaching resources will help you save time on your lesson plans so you have more time to spend doing what you really love — engaging with your students!

Best of all, each printable worksheet and interactive game has undergone careful review by a member of the Teach Starter team to ensure it's ready for your classroom and your students!

Are you new to teaching persuasive writing, or are you just looking for fresh ideas and tips on the topic? Read on for a primer from our teacher team!

What Is Persuasive Writing? A Kid-Friendly Definition

If you're introducing this type of writing to your students, a definition may come in handy. Try this one from our teacher team!

Persuasive writing is a type of writing that we use to convince a reader to adopt a particular viewpoint or do a certain thing.

This writing type uses persuasive techniques to present the reader with logical arguments, supporting evidence and emotional appeals to help convince them.

Persuasive Writing Examples for Kids

Examples of persuasive writing from some of their favorite children's books can also be helpful when you're launching your writing unit.

Some of our teacher team's favourites for doing just that include

Popular children's books often provide excellent examples of persuasive writing perfect for young kids. Here are a few examples:

• Click, Clack, Moo: Cows That Type by Doreen Cronin — The cows on a farm use persuasive writing techniques to demand electric blankets from the farmer by leaving notes in this silly book from author Doreen Cronin. The cows argue that they deserve the blankets for their comfort and better milk production.
• The Three Little Pigs — This classic fairy tale is a great example of persuasive writing that many students will already know, even if they don't realize it contains persuasive devices.
• Click, Clack, Peep! by Doreen Cronin — Yes, it's another book from Cronin that works well for teaching persuasive writing! Instead of cows writing, however, the persuasive arguments in this tale come from ducklings who convince the farm animals to join them in disrupting Farmer Brown's sleep. The story showcases the ducks' ability to influence and rally others.
• My Lucky Day by Keiko Kasza — In this silly story, a clever pig uses persuasive tactics to convince a hungry wolf that it would be a better meal if it were fattened up first.
• I Can't Believe You Said That! by Julia Cook — This book focuses on the importance of using persuasive language in a respectful manner and makes a great example for teaching your class how to express their thoughts and opinions without hurting others' feelings.

Persuasive Writing Structure

Students will need to learn the basic persuasive writing structure to give shape to their arguments. While there can be some variation,  persuasive writing typically follows a clear and organized framework in order to effectively present arguments and convince the reader.

The most popular structure is typically as follows:

Persuasive Writing Techniques

Are you looking for some strategies to share with your students to make their writing more convincing and compel the reader? Let's take a look at some of the persuasive writing techniques they can use!

• Appealing to the Reader's Emotions — Using language and storytelling techniques to evoke strong emotions in the audience — such as fear or empathy — can be a strong way to  persuade a reader to act.
• Using Repetition — Repeating key phrases or ideas throughout an essay or letter will help reinforce their importance and make them memorable.
• Asking Rhetorical Questions — Asking questions that lead the audience to a desired conclusion can make them think about the topic and engage with the argument.
• Relying on Authority — Citing credible experts or sources is a technique that lends credibility and support to the writer's claims, making it more appealing for a reader.

Fun Persuasive Writing Activities for the Primary Classroom

This collection of ELA resources is full of fun activities to engage your students with persuasive writing, but we didn't stop there.

Take a look at some more fun activities to do with your class!

• Create persuasive posters with your 2nd grade class that include simple slogans and visuals to convince others to join a school extracurricular activity or club.
• Set up a debate for your 3rd grade students, brainstorming an either/or concept that students feel strongly about (such as a type of fruit). Split the class in two, and have the two groups of students debate the topic, attempting to convince the others. This could also be done in small groups or even in pairs.
• Challenge your 4th grade students to write a letter convincing you to wear a silly costume to school. If you have a school or classroom mascot, they might try to convince you to dress like the mascot!
• Ask students to take a stand on which season is better: summer or winter.
• Pretend you have $1 million to give away, and challenge your 6th graders to a quick write, explaining why they deserve the money.
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Emotive Language Cloze Passage Worksheet

Get students using emotive language examples in their persuasive essays with this differentiated cloze passage worksheet.

Monthly Writing Prompt Calendars - Lower Grades

Encourage your little learners to write with fun writing prompts for kids in early elementary school.

Persuasive Writing Planning Template

A planning template to use when writing a persuasive or opinion text.

Persuasive Words – Modality Word Wall with Information

Immerse your students in high, medium and low modality words with this set of 56 word wall cards.

Emotive Language Task Cards

Get students exploring emotive language examples with this set of task cards perfect for your persuasive writing unit.

Rhetorical Devices Word Search

Familiarize your students with the most common rhetorical devices with a fun word search.

Exaggeration and Hyperbole Interactive Activity

Explore hyperbole examples with your students using this digital game perfect for lesson warm-ups or lesson wrap-ups.

Modal Language Interactive Activity

Explore the language of modality with your students using this digital game perfect for your persuasive writing lessons.

Persuasive Techniques Interactive Activity

Explore persuasive technique examples with your students using this digital game perfect for your persuasive writing lessons.

Using Rhetorical Devices Worksheet

Use this rhetorical devices worksheet to help your students create rhetorical device examples based on a specific topic.

Design a Donut Persuasive Writing Interactive

Explore persuasive writing with this fun donut-themed interactive activity.

Persuasive Writing Graphic Organizer Pack

Help students gather their thoughts during persuasive writing with this differentiated set of graphic organizers.

Rhetorical Devices Sorting Activity

Explore rhetorical devices with your students using this set of sorting cards.

Rhetorical Device Examples – Cut and Paste Worksheet

Match the persuasive writing techniques with the correct examples using this simple cut-and-paste worksheet perfect for your persuasive writing unit.

Persuasive Techniques Worksheet Pack

Explore persuasive techniques with your students using this nine-page worksheet pack perfect for your persuasive writing unit.

Free Opinion Writing Bulletin Board Banner

Create a fun persuasive writing classroom display with these fun looking display banners.

Persuasive Vocabulary Word Wall

Help your students enhance their persuasive writing skills with a set of 40 persuasive vocabulary word cards.

Persuasive Planning Template – Castle

Plan a persuasive text with this castle planning template.

Assorted Writing Prompts Grid

A writing grid with 20 writing prompts.

Identifying Persuasive Language Worksheets

Explore persuasive language with your students using this set of five persuasive texts on a variety of age-appropriate topics.

Opinion Prompt Cards – Set 1

Practice writing opinion or persuasive text with this set of 20 topic cards.

Opinion Prompt Cards – Set 2

Rhetorical Devices Crossword

Familiarize your students with the most common rhetorical devices with an engaging crossword puzzle.

Analyzing Persuasive Techniques Worksheets

Get students analyzing persuasive techniques and their effects on audiences with this set of three texts with accompanying questions.

Exaggeration and Hyperbole Sorting Activity

Explore examples of hyperbole with your students using this set of 24 sorting cards perfect for your reading centers.

Modal Language Sorting Activity

Explore examples of modal language with your students using this set of 24 sorting cards perfect for your persuasive writing unit.

Modal Language Matching Activity

Have students explore high modality and low modality language with this matching game to use during your persuasive writing unit.

Rhetorical Questions Sorting Activity

Explore examples of rhetorical questions with your students using this set of 28 sorting cards perfect for reading centers.

Rhetorical Questions Interactive Activity

Explore rhetorical questions with your students using this digital game perfect for your persuasive writing lessons.

List of Rhetorical Devices

Download this list of rhetorical devices for your students to refer to when writing a persuasive essay.

Rhetorical Device Definitions – Match-Up Worksheet

Have students match the rhetorical devices with their definitions using this simple one-page worksheet.

Change My Mind - Thanksgiving Turkey Craft and Write

Explain why you still need to eat turkey on Thanksgiving with a fun Thanksgiving Turkey Craft and persuasive writing prompt.

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Persuasion Map

About this printout

Use this graphic organizer to develop a persuasive stance for an essay, speech, poster, or any type of assignment that incorporates persuasion.

Teaching with this printout

More ideas to try, related resources.

Examples of persuasion surround our lives, and the ability to persuade others is a powerful asset. We can persuade people to act in our favor, help them to see our point of view, and sway their opinion to that of our own. The power of persuasion is far reaching, and it is a technique that students will use throughout their lives. This tool helps students formulate ideas for a persuasive argument by helping them determine their goal or thesis, identify three reasons to support it (with three facts or examples to support each reason), and restate the thesis in a conclusion statement. Before your students use this tool independently, model its use for them. Choose a simple topic (such as, “Sixth Grade is the Best Grade” or “Why Our Lunch Period Should be Longer”). Then, fill in the Persuasion Map while discussing the process  aloud, displaying the tool so that all students can see it. Review students’ completed maps prior to having them continue with the persuasion assignment. This will provide you with an opportunity to check students’ understanding of persuasion and help those who need extra instruction.

• Have students analyze a persuasive piece (for example, an advertisement or editorial in a newspaper or magazine) by filling in the map and discussing the authors’ strategies of persuasion.
• Encourage older students to create propaganda-based assignments by having them incorporate deceptive language in some of the “reasons” or “examples” on their maps. (Propaganda is a form of persuasion that uses deceptive language to exaggerate, distort, or conceal information.) Upon completion, have students read their maps orally and/or display them for their peers. Have students identify the deceptive language in their peers’ maps to create a class list of the examples used. As an additional follow-up, students can view and read advertisements, newspaper editorials, and other text that contain propaganda to search for use of the examples on the class list and to add additional ones.
• Have students complete two maps based on the same goal but with two different targeted audiences in mind. Attention to audience is an essential element of effective persuasion. For example, students might create maps to market a particular children’s toy; one map could target children as the audience, and the other could focus on parents as the audience. After they have completed their maps, have students read them to the class without identifying the intended audience. Ask the rest of the class to determine the intended audience and identify the specific clues that prompted their deductions. Finally, as a class, compare and contrast the language and words used for each intended audience.
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Through a classroom game and resource handouts, students learn about the techniques used in persuasive oral arguments and apply them to independent persuasive writing activities.

The Persuasion Map is an interactive graphic organizer that enables students to map out their arguments for a persuasive essay or debate.

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Persuasive Essay Outline – Examples, Templates & Structure

Amanda Green was born in a small town in the west of Scotland, where everyone knows everyone. I joined the Toastmasters 15 years ago, and I served in nearly every office in the club since then. I love helping others gain confidence and skills they can apply in every day life.

Writing a good persuasive essay can help convince others of a point that means a lot to you. It can be anything from an environmental crisis to something as simple as the importance of ebooks to the modern reader. But how do you write a persuasive essay? Where do you even start? Right here! I’ll explain everything you need to know and even show you an example of a persuasive essay.

What Is a Persuasive Essay?

Persuasive essays are meant to convince someone or a group of people to agree with you on a certain topic or point of view. As the writer, you’ll use definitive evidence, simple reasoning, and even examples to support your argument and persuade them to understand the point of the essay.

Why Write a Persuasive Essay?

Believe it or not, you’ll have to form convincing arguments throughout real life. This could be in the form of college essays or academic essays, speeches for debate club that requires a valid argument, or even presenting an idea for change to your town council.

Argumentative vs. Persuasive Essay

An argumentative essay presents an argument on a specific topic and tries to persuade people to accept that argument as valid. It uses evidence, logic, and sometimes counterarguments to support the main point.

A persuasive essay is similar but presents an argument and focuses more on appealing to the reader’s emotions and values to convince them of your point of view. Think of it as convincing vs. persuading. And, yes, persuasive essays can also use evidence, but they often rely more on personal anecdotes and moral appeals to plead their case.

Let me give you an example. I’m a content writer, but I’m also a published author. If I were going to write an argumentative essay, I’d probably choose a topic like “Do you think authors should self-edit their work?”

But if I were doing a persuasive essay with a similar angle, the topic would look more like “The benefits of self-editing for authors.” Make sense?

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Basically, the main difference between argumentative and persuasive essays is all in the emphasis placed on logic and emotion.

How Many Paragraphs in a Persuasive Essay?

A decent persuasive essay should be around five or six paragraphs with double line spacing, depending on the topic, and can range from 500-2000 words in length. This includes your introduction and conclusion.

Introduction of a Persuasive Essay Example

Our world is facing a crisis, and that crisis is plastic pollution! Every day, a disgusting amount of plastic waste is just dumped into our oceans, killing and harming innocent marine life and ultimately affecting the entire food chain, including us.

Even though there is a clear and present danger that plastic presents, there are still a lot of people and corporations that continue to use single-use plastics with zero regards for their impact on our environment. It’s time for people to really look around and take some responsibility.

We can make a change by learning and using environmentally friendly alternatives in our everyday lives. So, in this essay, I’ll argue that using reusable bags, water bottles, and containers is not only necessary for the health of our precious planet but also a simple and effective way to make a real difference.

A Persuasive Essay Structure

As persuasive essay writers, you can write it however you like, but to follow a traditional persuasive essay structure, use this basic layout to get an effective paper:

• An Introduction: You need a good hook to grab the reader’s attention, a thesis statement presenting the main argument, and a roadmap of the essay, so they know what to expect.
• The Body Paragraphs: 2-3 paragraphs should suffice to provide strong evidence, examples, and any reasoning to support the thesis statement. Each paragraph should focus on a single main idea. 
• The Counterargument: This section acknowledges and refutes the opposing viewpoint, strengthening your argument but still without being as forward as an argumentative essay.
• A Conclusion or Closing Statement: Here is where you would summarize the main points of the essay and a restatement of the thesis, including a call to action for the reader and/or a final thought.

In the end, a persuasive essay usually consists of 5-6 paragraphs and needs to be clear, concise, and logically structured to really persuade the reader on the point.

Tips for Persuasive Writing

• Choose a strong, clear thesis statement that presents your argument well.
• Know your audience and tailor your language and arguments to them. You’ll need a different approach if you’re speaking to a group of teenagers versus a team of adults.
• Use credible and reliable sources to support your argument so no one can second guess your point.
• Expect that people will have counterarguments and prepare a few talking points to address them.
• Use strong pieces of evidence and back them up with facts, statistics, examples, and personal anecdotes. Putting a personal touch on it helps ground the essay and lets people know you’re serious about the topic.
• Use an emotional appeal to engage the reader and make a personal connection to your argument. Basically, tug at their heartstrings and play into their guilt.
• Use clear and concise wordage. Try and avoid confusing technical jargon that might confuse people, and maintain a consistent tone throughout the essay.
• Make sure you’re confident and use an assertive tone but avoid being overly aggressive or confrontational. That will just spark a fight.
• Finish up with a powerful call to action or a final thought that leaves a lasting impact on the reader or listener.
• Use the same font throughout your essay, even for headings and titles. Go with easy-to-read fonts like Calibri, Times New Roman, or Garamond.
• Proofread and edit your essay for clarity, grammar, and style. I cannot stress this one enough. If you’re not confident, use programs like Grammarly to help spot typos and inconsistencies.

Persuasive Essay Topic Ideas

If you’re stuck on some ideas of what to form your essay around, here’s a list of some popular topics to inspire you.

• Importance of recycling and reducing waste in today’s climate.
• The need for stricter gun control laws all over the world.
• A paper on abortion rights in today’s age.
• Benefits of alternative energy sources over fossil fuels and how we can be using them.
• How social media has negative impacts on mental health in kids.
• Key benefits of a vegetarian or vegan diet and how it can help the planet.
• The value of a college education.
• Rise of plastic pollution on the environment and sea life and how it is affecting us.
• Why physical exercise and leading an active lifestyle are important.
• The dangers of texting while driving.
• How our public schools need better funding.
• Benefits of a diverse and inclusive workplace both online and in-person.

Any of these could be used as logical arguments. Still, to make a persuasive argument from either of them, just follow the basic persuasive essay outline examples I’ve given you.

Example of a Persuasive Essay

Introduction.

In today’s age of ever-changing technology, the way we consume and experience books have changed dramatically in just a short time. While physical books were once the only option, ebooks have grown increasingly popular in recent years. In my essay, I’ll argue that, while we all still love paperbacks and hardcovers, ebooks offer so many benefits over physical books, making them the number one choice for most readers today.

Body Paragraph 1: Convenience

Ebooks are convenient; there’s just no denying it. They’re easily accessible through devices like smartphones, tablets, and e-readers, and they allow readers to carry hundreds of books with them at all times. This makes them perfect for traveling or heading to work, or even going to the gym. Readers can now have an entire library with them without the added weight of physical books. Plus, ebooks are easily bought online with just the click of a button, further adding to their convenience.

Body Paragraph 2: Customization

Ebooks offer a level of customization that physical books just can’t match. For one, the font size can be adjusted for easier reading, which is great for those who have eyesight problems. The background color can also be changed from light to dark to reduce eye strain. Personally, as someone who suffers from Meniere’s disease, this is a great feature. All of these options make ebooks a great choice for people with visual impairments, neurological disorders, or reading difficulties.

Body Paragraph 3: Affordability

Ebooks are often far cheaper than physical books, especially when purchased in bulk. You can get an entire series for a fraction of the cost of one paperback. This makes them a more accessible option for budget-conscious readers and people who simply don’t have the disposable funds for books. Also, tons of ebooks are available for free, which is a great option for readers that are looking for ways to save money but keep up with their reading habits.

Body Paragraph 4: Environmentally Friendly

626,000 tons of paper is used to produce all the books we see published every year. That’s a scary number when you consider the rate of deforestation and the state of our world in terms of global warming. We simply can’t afford to move ahead at a rate like that. Ebooks help tackle the issue because they require zero trees to produce.

In conclusion, ebooks offer endless benefits over physical books, including convenience, customization, and affordability. While physical books will always hold a special place in our hearts, you have to admit that the benefits of ebooks just can’t be ignored. For modern, busy, on-the-go readers, ebooks are the preferred choice. It’s time to embrace the digital age and make the switch to ebooks.

Now Write Your Persuasive Essay!

I hope this guide has helped you figure out persuasive essay writing and how to put together powerful arguments. Just stick to the facts and ease the reader into your point with gentle arguments that continue to prove your point. Don’t be afraid to get personal if it can help the essay and convince the reader.

Writing a Thesis Statement – Template & Examples

Intrigue Your Classmates: 9 Unique Ways to Commence Your Class Presentation

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Eap persuasive essays worksheet - reading and writing: matching, essay outline, gap-fill, essay writing, peer review - speaking activity: discussion - group work - upper-intermediate (b2) - 90 minutes.

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Eap persuasive essays worksheet - reading and writing exercises: matching, writing sentences, identifying, paraphrasing, writing an outline and essay, peer review - upper-intermediate (b2) - 90 minutes.

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Persuasive Writing

Kids can be very convincing at times, but they still need lots of practice when it comes to persuasive writing! Here are effective writing lessons and practice pages, model texts, worksheets, assessment and planning tools, and vocabulary-building activities.

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Creating Persuasive Attention Catchers

In this persuasive writing activity, students practice creating persuasive leads that immediately push the reader toward their side of the argument. Find this persuasive writing activity on this page: persuasive essay worksheets .

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