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Case Study Infographics

What is a Case Study Infographic?

A case study infographic is a visual representation of a case study that uses graphs, charts, images, and other visual elements to present information about a particular project or experience. It aims to provide a quick and engaging overview of the key information and insights from a case study.

Why are Case Study Infographics Important?

Case study infographics are important because they help communicate complex information in a more easily digestible and visually appealing format. They can also help make a case study more memorable and shareable, which can be especially important for marketing or educational purposes.

How are Case Study Infographics Best Used?

Case study infographics are best used in situations where you want to quickly communicate the key information and insights from a case study. They can be shared on social media, included in presentations, or used on a website to highlight the success of a particular project or experience.

What is Included in a Case Study?

A case study typically includes an in-depth analysis of a particular individual, group, or situation, with a focus on a particular problem or issue. The purpose of a case study is to provide a detailed account of the problem, its context, and the potential solutions, often using a combination of quantitative and qualitative research methods.

In general, a case study will include the following elements:

• Introduction: An overview of the case, including the background information, research question or problem statement, and objectives of the study.
• Literature Review: A summary of relevant literature or prior research related to the case study, highlighting the key concepts and theories that will inform the analysis.
• Methodology: A description of the research methods used to collect data, such as interviews, surveys, observations, or document analysis, as well as the criteria for selecting the sample.
• Results: A detailed presentation of the findings, including both quantitative and qualitative data, and an explanation of how they relate to the research question or problem statement.
• Analysis: An interpretation of the results, including an assessment of the strengths and limitations of the study and any alternative explanations that may account for the findings.
• Conclusion: A summary of the key findings, implications for practice or policy, and recommendations for future research.
• References: A list of sources cited in the study, using a standardized citation style.

In addition to these core elements, a case study may also include additional sections or appendices, such as detailed descriptions of the data collection instruments or supplementary tables and figures.

3 Tips for Creating a Case Study Infographic

First, you need to set the stage by showing your audience why you conducted this case study. What were you trying to learn? What were your hypotheses? The audience needs to understand the overall purpose for this case study before you show them the results.

Next, show them the meat of the study. Display your tests, population, and results. What exactly do these results indicate? What was surprising and what was expected? What were some possible issues that could affect data on your case study?

Lastly, show your audience the actionable steps derived from your case study. Based on what you've learned, what are your moves? How can you improve your process or business with the data and conclusions acquired from the case study? Make sure your audience is clear on what your next steps are.

Frequently Asked Questions About Case Study Infographics

How do i choose which information to include in a case study infographic.

Choose information that is most relevant to your target audience and that best illustrates the impact of the project or experience being studied.

How long should a case study infographic be?

A case study infographic should be long enough to effectively communicate the key information and insights, but not so long that it becomes overwhelming or difficult to read. Typically, a case study infographic should be between one and three pages long.

How should I present my case study infographic?

Presenting a case study infographic can be a great way to share information in a visually appealing and engaging format. Here are some tips to help you present your case study infographic effectively:

• Start with a clear message
• Choose a simple and easy-to-read design
• Use data visualizations
• Keep it concise
• Provide context
• Make it shareable
• Practice your presentation

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How to Present Research Findings in an Infographic

You might not realize it, but infographics are one of the main ways we absorb information.

If you start to look for them, you’ll notice them everywhere. From school textbooks to brochures to public information leaflets, infographics are a concise way of sharing facts and opinions.

They’re also handy for conveying research results, as the graphical format with limited text is much easier to absorb than your average research paper.

This guide will take a closer look at research infographics and how you can share your findings through this specific infographic type.

Table of contents

• What is a research infographic

Why you should use infographics to present the results of your research

How to present research findings in an infographic, tips to help you properly convey data in your infographic.

• Beyond research: Other popular infographic uses 

Takeaways on how to create infographics for research

  Get a free Piktochart account  for access to our online infographic maker and free infographic templates.

What is a research infographic?

A research infographic aims to present research findings in a digestible format. They often include bar graphs, pie charts, and other graphical data .

This type of infographic tends to highlight significant figures and statistics with brief supporting texts so that the most important takeaways are clear.

If you’re still unclear on what we mean, here’s an example of what a market research infographic might look like. It shows the most important facts and figures, the headlines of your research. Of course, your full results will probably go a lot deeper than these key points. 

You don’t need to limit yourself to a single image. If we continue with this example, we can see more detailed graphs and information further down the infographic. 

This is a fairly standard infographic template for research findings. Notice the simple, consistent color choices, complimentary images, and minimal text. These are important elements of the visual design.

Infographic designs aren’t just for fun. There are well-established psychological reasons for pairing data and information with relevant images. 

1. Visual processing is important for absorbing information

The UK psychologist Richard Gregory theorized that  perception relies on top-down processing . That means what we expect to see is as important as what we actually see. 

That is to say, when we see something, we form an image based on what is there. But, it’s also informed by our past experiences. We contextualize what we see without even thinking about it. Gregory created an experiment using a hollow mask to demonstrate the effect. 

As the mask rotates, we can see the hollow back. Yet, when the mask is fully rotated, the brain takes the image of the hollowed-out face and fills in the details. It looks to us as though the features are protruding. 

2. Color and typography can affect memory

Gregory’s work is far from the only research that backs up the need for infographics. In 2011, Sanocki and Sulman studied the relationship between color patterns and memory. Among their conclusions were two points that are highly relevant here.

First, they found it easier for us to remember complementary color patterns . That means colors that work together rather than clashing. We also remember patterns with fewer colors better than those with many. 

If you remember the infographic example above, you can see this color theory in action. There are only a few colors, they work together and the content is contrasted by its background. It uses everything that Sanocki & Sulman found to affect retention positively. 

Further research has backed up their findings. Color isn’t the only factor affecting our retention though; even the typography type of your text can make a difference. Increasing font size can help pick out important information, and proper typesetting increases reader engagement.   

You can see that there are many good reasons to use infographics. Follow this step-by-step guide to making research infographics.

• Step 1: Start with a good foundation of data
• Step 2: Create an outline with the data gathered
• Step 3: Translate data into icons, graphs, and other visual elements
• Step 4: Write a structure

Step 5: Lay a basic design for your infographic.

Step 6: refine the colors, fonts, and visual elements.

These will help you create a research infographic that leaves a lasting impression.

Step 1: Start with a good foundation of data.

The first part of creating an infographic is getting the info. The information is what you’re trying to convey, so your research comes first. Having a good foundation of data will let you reinforce your main point with more granular detail later. 

The density of data is important to a good infographic. As we showed in the example earlier, you can extract your main talking points and present these up-front. Then, use your more detailed graphical data to provide a comprehensive backup.

Not all the information you want to present will necessarily be based on hard figures. For example, you may need to provide some background information, or you may need to present more qualitative findings. 

This will be determined by your research and your audience. Qualitative research infographics will use more text and non-data-based imagery. 

You’ll often find that research infographics need to balance both qualitative and quantitative findings. That’s the case for infographics based on descriptive research that is used to describe a population, circumstance, or phenomenon.

Let’s say you’re researching electronic signature software. On the one hand, you’ll have figures from researching your options, like DocuSign pricing . Yet, your reasons for choosing a certain provider might not be entirely financial. 

Factors like business relationships or reliability might come into play. These are much harder to measure with numbers, so you need to balance the figures with supporting text and images to illustrate these points.      

Step 2: Create an outline with the data gathered.

Organizing your data should be your next priority. Consider what your primary and secondary information is and use this to create an outline of your infographic. Think of your outline as the story you want to tell with your research results. 

Consider the following key points to help create your outline :

• Plan your heading & subheadings. 
• Determine the key takeaways you want to leave with your readers.
• Match your data to your relevant headings.
• Finish with a brief conclusion reinforcing your key takeaways.

You’ll need to fill this in with more detail later on. For now, this should give you a good idea of how your infographic will flow.  

Step 3: Translate data into icons, graphs, and other visual elements.

Take your data points and create interesting visual representations. You can use graphs and charts , but these aren’t always the most interesting way to illustrate a point. You can also make use of supporting imagery for a more creative effect. 

Take a look at this example:

The key facts and figures are all present but the visual design encompasses much more than just the pie charts and percentages. Having someone experienced in graphic design for business  to work on your infographic can be a big help.

Step 4: Write a structure.

Now you need to combine your visual data points with your outline and fill in the details.

This is where you’ll create all of the text for your infographic. Remember that all text should be clear and concise, don’t write out anything you can show instead. 

If you’re not using an infographic template , then you’ll also need to consider the formatting of your text. This means how your headings, subheadings, and paragraphs will be aligned on the page. You’ll also need to consider how this fits with your images and graphics. 

Don’t stop with your first draft. Treat this like you would if you were creating any other written content. Refine your draft, remove anything unnecessary and work on phrasing and clarity. 

Don’t forget to have the document edited, either. Having another pair of eyes will help you eliminate minor errors. It can also be useful for gaining an outside perspective on your text, letting you know whether your points are easy for a reader to grasp. 

Now it’s time to set out your final design. If you’re not into graphic design, then this part can be tricky. 

Luckily, there are plenty of ready-made templates to refer to. There are even tools that can take statistical data from programs like Excel and  create infographics for you . 

Keep your structure handy. This will help you finalize the design as you integrate all the important data, infographics, and supporting text and images. 

Once you have your final design, all that’s left is the polish. You’ll need to coordinate your color palette carefully. 

Remember that complimentary colors work best. If you want your audience to retain the information, less is more. Don’t add too much color variation. 

You’ll also need to ensure that your imagery supports the color choices. Avoid visual clutter and try to favor clean designs. Take some time at this stage to show your design to a small audience group and collect feedback. 

What you’re aiming for is a graphic that conveys information clearly. Pay special attention to what your audience retains from your graphic. If the points they are taking away aren’t the points you wanted to reinforce, then you need to work on the layout and flow. 

Recommended reading : 4 Steps to Choosing Good Color Combinations for Your Infographic

While you’re in the process of designing your research infographic, keep these tips in mind to make your content clear and concise. 

1. Focus on the message 

What are you telling your audience? Your infographic should have a clearly defined message. 

You set what the audience expects with your title, back up your point with data, then finish with a short conclusion that reinforces that message. 

2. Only write the main idea and focus 

Stay away from lengthy paragraphs and explanatory text. Keep your infographic focused on the visual data points that you’re presenting. 

Simple and easy-to-read fonts and contrasting backgrounds for texts are good practices to get a few sentences across. 

3. Use short sentences 

Use as few words as possible. Keep your content minimal because the right sentence phrasing and word choice can make all the difference. 

Cutting down on specific jargon can work well for a pre-educated audience. For example, If you’re talking to developers, you could use “programming APIs” instead of differentiating the Spark, Python, and  PySpark data type . 

Beyond research: Other popular infographic uses

Presenting research findings isn’t the only use for infographics. We often see examples of infographics at work and in our day-to-day lives.

For example, education has embraced the infographic for everything from  curriculum planning  to mapping course schedules. 

The process infographic is another type we see a lot. These infographics chart a process from start to finish. They’re usually set out in a number of steps like a flow chart. This can be a useful visual aid for explaining a process and works as reference material. 

In marketing, infographics are often used as an engaging way of sharing facts and figures about a product or business. They can be a valuable form of customer education, too. Take a look at this example. 

The infographic covers business storytelling in a simple and concise way. It’s possible to get the gist of the graphic at a glance, but key information is highlighted and expanded upon. 

In summary, infographics are the most effective way to present your research results. This is especially true if you’re presenting findings to a wider audience. 

With research infographics, you can convey information simply and clearly and help your audience focus on what your research findings mean.

Keep in mind the six steps for creating your infographic for sharing research results:

• Visualize your data.

The specifics will be down to you. 

To stay on track, keep in mind your research objectives. Ask yourself your desired outcomes and how your infographic will help you achieve that.  

Whatever your goal for your research infographic, designing an infographic is a breeze with Piktochart’s infographic maker. You can create a custom infographic in under 30 minutes without prior design skills, just like in the tutorial below. Try it for free .

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Case Study Infographic Templates

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Conveying the depth and insights of a case study requires a balance of storytelling and data. Yet, navigating the space between detailed explanation and engaging narrative is often a challenge. How can you present your case studies in a way that captures attention, demonstrates value, and drives your message home? Enter the realm of Case Study Infographic Templates. These templates are expertly designed to help you articulate the complexities and successes of your case studies in a visually stunning and coherent format. Whether you're showcasing client success stories, illustrating product effectiveness, or sharing a transformative business solution, these templates frame your narrative in a way that resonates with your audience. Compatible with PowerPoint and Keynote, these templates offer a degree of flexibility that ensures your presentations retain their impact and clarity across all platforms. Their design is sleek yet informative, providing a visual flow that guides your audience through the journey of challenges, solutions, and results. Customization is at the heart of these templates, allowing you to adjust colors, fonts, and graphics with ease. This ensures your case study presentation aligns perfectly with your branding and communicates the intended message in every detail. Simply insert your content, and you're equipped with a compelling, ready-to-present case study. Perfect for marketers, consultants, educators, and business leaders, the Case Study Infographic Templates transcend traditional presentations. They're not just a means of displaying information; they're a storytelling tool designed to highlight success, underscore value, and persuade through relatable narrative. Move beyond the confines of text-heavy case studies. With the Case Study Infographic Templates, you're not just presenting data; you're weaving a powerful story that engages, convinces, and inspires your audience to action.

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Case Study Infographics

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Let's make work easier for you: with these infographics, you'll be able to describe the different stages of a case study visually and clearly. Some designs are presented in steps, and others are in the form of timelines or diagrams. Customizing them is easy as pie!

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• Include information about how to edit and customize your infographics

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Infographic Case Study

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Our brains process images faster than text. Visualization of research findings, which can be full of scholarly texts, is a big help in communicating case studies. Case studies are extensive analyses of a chosen subject over time. Comprehensive research such as these can become too technical that the people who are not involved will tend to avoid reading the study entirely. Information graphics aids in the reproduction of one’s research into intelligible and straightforward language for the rest of the community’s consumption.

6+ Infographic Case Study Templates

Communication can come in multiple formats. It can be as simple and direct as “Roses are red.” The difficulty increases when you are supposed to hold the audience’s attention while discussing technical details. And you will not always be presenting your study to people in the same field as you. You might be asked to present in a corporate meeting . Maybe you are to talk in a public convention with people from different walks of life attending. How do you translate statistical data and jargon into something an ordinary person without extensive background about your study can understand easily? This is where infographics come in. Infographics are used in presentations to reduce lengthy, complex findings into bitesize information in a format that the audience are used to. Learn why infographics should be your next medium in communicating your research findings with the following tips.

1. Residential Construction Timeline Template

• Google Docs
• MS Powerpoint
• Editable PDF

Size: A4 & US Letter Sizes

Symbolism is present around us. People associate shapes and images with what these represent. The meaning of each symbol is recognized and understood by most people, which makes symbolism a useful tool for communication. Even each letter in this text signifies an abstract concept. An “a” can be anything when taken outside context. You can incorporate the same idea into your media presentations. For example, your market research aims to track how much a small group of early professionals spends for housing in urban areas. Instead of unnecessarily writing “House Repair” or “Bills,” you can place icons that represent these subheadings. Symbolism, with the use of icons and vectors, makes navigation through your infographic easier for people because they already recognized the image in the context provided. As a plus, the use of templates like the Simple Infographics Template (shown above) also saves you space for your results.

2. Kindergarten Flyer Template

• Illustrator

Size: (US) 8.5×11, (A4) 8.23×11.69 inches + Bleed

People can forget that over 76,000 deaths in the US were attributed to diabetes last 2014 . However, they will remember that diabetes can be fatal, and they should live a healthier life. Your presentation should be more than a barrage of facts and figures. No matter how hard we try, humans aren’t good at recalling long lists and numbers without context. In fact, 3x memory sports world champion Alex Mullen admitted to having the same challenge. Instead, he paints a mental image of something which he can recall later on. It is easier for people to remember things when these are told in a more memorable convention, such as in stories. Visual cues and references?—photos, icons, or illustrations?—add the speed element to the narrative that will drive home the point. The next time you present your study, tell a memorable story with this Creative Infographics Template .

3. Outline Company Organizational Chart Template

Maybe you have already mastered how to simplify your study into an organized presentation. How do you turn it into an appealing infographic that will draw in an audience? You should cash in on the fact that the eyes are naturally drawn to warm colors and illustrations. It is the hook that will attract an audience into reading your infographic. You can refer to a color chart or a color wheel that tells you which colors you can use. Even if your design is very colorful, it can be an eyesore when the colors are warring. If you have no time to study color theory, download and stand out for all the right reasons with the Infographic Organizational Chart Template  embedded above! Is there an increase in the tendency of people to buy the marketed product when it is being sold online? Place an icon showing an increasing trend in the circle and the summary statistics at the bottom. You can also modify this template to suit your needs.

4. Production Timeline Template

With the rise of technology and the Internet, we have a canteen of infinite resources that we can utilize for our purpose. With this option to do it yourself, people, wanting to save on design costs, tend to do their graphics-centered projects. We often see poorly-conceived graphic designs that do not make sense if we don’t analyze the entire thing. Usually, that’s because of how the layout is presented. That defeats the purpose of visual aids. People often read from left to right then up to down. However, using visual cues, we can redirect and influence how the audience views the entire design, even though that’s not the natural way of reading. Take the  Process and Development Template  (shown above) as an excellent example. It is a general understanding that most plants grow vertically, with the apex of the stem being the newest part and the bottom the oldest. You can use it to illustrate a process or development in your infographic. The earliest step or finding would be nearest the base. If you are going to depict growth and progression, you will find this downloadable template handy for your presentation.

5. Free Project Flow Chart Template

Size: A4 & US Sizes

Slide presentations can contain a lot of information distributed per slide. However, infographics do not give you as much liberty. Since you are condensing a large amount of information into one page only, you should make sure that the key details are there. A well-structured infographic presents the highlights of the study while, at the same time, efficiently guides your audience from beginning to end. The entire thing can be bold and attractive in the right way, but if the content design is all over the place, you will lose your audience. The  Free Project Infographic Template  (pictured above) exemplifies an attractive design that does that not leave the eyes of the audience to stray anywhere in the infographic. Instead, it allows the viewer to follow a fixed system from start to finish that will make them understand the content of the study better. You can use this to present the progression of events, the history of a subject, or what you deem suitable. In any case, you can be sure that the viewers will appreciate the easy-to-follow format of your infographic.

6. Modern Infographic Template

Size: 14.53 MB

The rise in popularity of infographics shows that people prefer fast and easy consumption of information. We can point to smartphones, computers, social media, and the Internet as the root of this phenomenon. The strategic use of colors and typography , fast-paced and uncomplicated material structure and the bottomless pit of content keep us hooked to our screens. We cannot duplicate the last element into our infographics, but we can abide by the same principles that keep people absorbed in websites and other digital content. Keep your illustrations look professionally designed and sorted. The design of the icons must be friendly to the eyes. You can provide color contrasts to make the content pop, but the colors should contribute to a coherent big picture. You should also skip on the cursive and the playful, decorative fonts for now. They might look good when used for large text, but they can become unreadable. Keep the text simple and concise. It is called “information graphics” for a reason. The illustrations should help deliver the message. Your infographic is a visual translation of the important ideas in your research presented in a way that people can readily understand and appreciate. Templates like the  Modern Infographic Template (shown above) allows you to incorporate vectors, icons, and images that will rightly serve your project’s purpose.

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Case Study: Why an Infographic agency is your report’s best friend

Reports are notoriously dull – just pages and pages of text and a few dry statistics. It makes watching paint dry look like an exciting pastime.  Don’t panic here is where a creative agency can turn things around.

Humans are visual learners , which is why infographics work so well . Visualising statistics helps us understand what they mean far better than seeing them on an excel spreadsheet.

The visual-ness (shh, it’s a word) of infographics make them perfect for company reports too, because they naturally engage the reader and encourage people to remember the information being presented.

And because infographics each tell a story, they can be shared both as part of a report or on their own – allowing you to make the most of all the hard work that goes into a well-designed report.

Here are some examples of just how infographics agencies in the UAE can change your report and how to make them really stand out:

Think visually

Use iconography

The use of blank space also breaks up the page and makes it really pleasing to look at. Which brings us onto my next tip…

Use blank space

Good design is all about simplicity and that means not cramming loads of information onto one page. Simplicity is key and simplicity means leaving negative space .

Be selective

Before, important and interesting stats were put in long bits of text and badly-made charts. We picked out the most important, interesting and relevant ones and transformed them into an infographic that tells a story that people want to read!

If you need help putting together a report or infographic, contact us to see how we can work together.

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Infographic Examples. What is an infographic? Examples and templates

Business | Marketing | Nonprofits | Students | Teachers

By kai tomboc - august 19, 2020.

What is an infographic? We admit that there’s a lot written out there about this topic , it isn’t hard to find infographic examples out there .

However, we’d like to share our thoughts and tips on infographic creation from the perspective of a team behind an infographic maker tool and as a provider of infographic design services since 2015. Now, let’s get to it!

If you’re an educator or student, you’re probably wondering how infographics fit into the picture for your school curriculum or lesson plans.

Meanwhile, if you’re running a business or heading a marketing team, you’re curious about using infographics to share your brand story.

Are infographics expensive and time-consuming to create? Is it even worth pursuing?

What kind of infographic format is ideal for the data that you want to highlight?

In this guide, you’ll find answers to these questions (and more!) as we dive deeper into infographic creation — from its history to design best practices to downloadable infographic templates that you can use right away.

What is an infographic?

Infographic is a combination of the words “information” and “graphics”.

Merriam-Webster defines infographics as “a chart, diagram, or illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way”.

On the other hand, Oxford Learners’ Dictionary describes infographics as information or data that is shown in a chart, diagram, etc. so that it is easy to understand.

So what do we learn from these definitions?

Authors Ekaterina Walter and Jessica Gioglio said it best in their book The Power of Visual Storytelling — infographics, in a nutshell, bring together the best of data and visuals to craft a story .

Here’s an excellent example of an infographic that combined both data and visuals to make the content more striking, shareable, and easy to understand.

The beauty of infographics is that they’re versatile.

You can share infographics on Instagram , embed them on your website, or print them out as a brochure or poster.

Do you need quantitative data to make infographics?

Not necessarily.

You can make an infographic based on qualitative information like when you want to explain a process, define an idea, or highlight differences and similarities between two or more concepts. The possibilities with infographics are endless!

You will learn more about the different ways to use infographics later in this guide.

Why use infographics

Whether it’s for your social studies class or your rebranding efforts , adding visuals to texts (like infographics) has been shown to improve learning and memory recall.

Case in point — an experiment by the Department of Computer Science at the University of Saskatchewan showed that participants prefer embellished charts over plain (minimalist) charts in terms of aesthetics. Also, there was zero difference in the participants’ accuracy in interpreting both charts’ data.

And for the most significant finding?

Here’s an excerpt from the experiment’s conclusion:

We found that people’s accuracy in describing the embellished charts was no worse than for simple charts and that their recall after a two-to-three week gap was significantly better for the embellished charts.

Watch the 3-minute video below to discover why you should use infographics for persuasive business communication , better learning, and stronger memory recall.

Sure, we might be slightly biased, but we made sure to stick with the facts, latest findings, and most reliable insights that we can find.

History of infographics

If you’ve wondered what the first infographic looked like, historians believe that cave images, rock art, and maps are the early versions of infographics. 

Watch the video below to learn about the evolution of infographics.

The spray-shaped images discovered at the Chauvet-Pont d’Arc Cave in France at around 37,000 BC were thought to depict the nearby volcanoes that erupted and expelled lava into the sky. 

Rock art specialists are proposing that the rock art of Serra Da Capivara in Brazil, dating as far back as 36,000 years ago, are the origins of infographics. 

And then there were maps. 

Discovered in the Czech Republic, the earliest-known map was created around 25000 BC. 

Aside from visualizing the land around them, the ancients also mapped the skies.

One of the oldest graphics, the Dunhuang star atlas, dates back to 649 and 684 AD. This ancient Chinese atlas has more than a thousand stars depicted. 

It wasn’t until the 18th century that scientists and scholars started to visualize knowledge and information. 

In 1764, British polymath Joseph Priestley produced a “Chart of Biography”, illustrating the lives of roughly 2,000 historical figures on a timeline. 

Two decades later, William Playfair plotted the price of wheat against labor costs in the UK. His chart revealed that wages were rising much more slowly than the cost of wheat. 

Playfair, considered the father of modern-day infographics, also published The Commercial and Political Atlas and Statistical Breviary , where he introduced line graphs, bar charts, and pie charts to statistics.

The 1830s saw the birth of data-based social science. 

In France, lawyer André-Michel Guerry illustrated maps showing moral statistics with Venetian geographer, Adriano Balbi. Guerry’s work was controversial because it challenged conventional wisdom at the time. French social critics believed that illiteracy led to crime, but the lawyer’s maps suggested otherwise.

By 1857, English nurse Florence Nightingale used the coxcomb chart to convince Queen Victoria to improve military hospital conditions. Her graphic showed the number and causes of deaths during each month of the Crimean War. 

Two years later, French engineer Charles Joseph Minard created a map of Napoleon Bonaparte’s 1812 Russian campaign. 

In 1933, Harry Beck made the first map of the London Tube. It was a milestone in infographic history since it proved that visual diagrams could be used for everyday life.

In 1972, Otl Aicher created a set of pictograms for the Munich Olympics. Aicher’s pictograms inspire today’s public signs and generic stick figures. 

By 1975, Edward Tufte, considered the father of data visualization, developed a statistical graphics seminar alongside John Tukey. 

As a pioneer in information design , Tufte developed the concept of data-ink ratio. For Tufte, the best graphics present their message and information as simply as possible.

In 1983, Tufte later self-published The Visual Display of Quantitative Information.

Tufte argues that any visual elements that do not communicate specific information should be omitted. He called it chart-junk. 

Meanwhile, British graphic designer Nigel Holmes’ work was gaining popularity in 1979.

Holmes’ visualizations were the complete opposite of Tufte’s desire for simplicity. He supported the heavy use of graphical decoration to embellish information. 

From the 1990s onwards, the terms infographic and information graphics are used interchangeably.  According to the authors of The Power of Visual Storytelling , there is no threshold at which something “becomes” an infographic. Infographics can range from simple road signs to complex charts about the global economy. 

Types of infographics: Choosing the right format for your message

Before you start making infographics, it’s essential to understand which infographic type will most effectively communicate your idea, information, or data.

The video below highlights the different types of infographics and when to use them.

It’s worth noting that one infographic can have the components of another infographic type. For example, a list infographic can also have elements of a statistical infographic.

Let’s take a closer look at each infographic format below.

Visual infographic

An informational or visual infographic makes a piece of writing more interesting and engaging for the audience. As a result, your readers are more likely to share the infographic on social media and similar platforms.

A list of a veterinary hospital’s services is transformed into an eye-catching infographic in the example below.

Meanwhile, the infographic template below lets you know if you’re a free thinker, optimist, or an adrenaline junkie based on your film viewing habits.

List infographic

A list infographic highlights a series of steps. You can add images, numbers, or icons to illustrate each step or point in your list.

The Internet loves lists (next to cats, of course!), so this infographic format is likely to get shared as they’re usually engaging and fun to read.

Map infographic

A map infographic presents data or information based on location.

This format is perfect for highlighting geographic trends or information like the travel Australia infographic template below.

Comparison infographic

A comparison infographic compares two or more ideas or objects. Also known as versus infographic, this format highlights differences or similarities.

You can also use a comparison infographic to show how one option is superior or inferior to the other.

Flowchart infographics

If you want to explain an answer to a question or   showcase how multiple scenarios will pan out, consider flowchart infographics.

The infographic template below describes the steps it would take to make french-pressed coffee. 

Data visualization or statistical infographics

Data visualization or statistical infographics are used to simplify complex data. Graphs, charts, and pictograms are often used for this infographic format.

Take a look at the templates below and use them to make your data and figures stand out!

Timeline infographics

Timelines in your infographic are suitable if you want to show how one thing leads to another or highlight how something has changed over time.

You can also use this infographic format to take the reader on a journey, whether it’s your company’s history or your dog’s daily routine as illustrated in the templates below.

Infographic resumes

Make yourself hireable with infographic resumes .

An infographic resume transforms text-based CVs into a stunning visual story of your skill sets, educational background, and unique personality.

This infographic type is best used to help you stand out from the rest and get noticed during the recruitment process. This is particularly true in non-traditional industries or positions that are looking for creative and out of the box thinking!

Plus, using infographic resumes on your next job hunt will likely get more employers engaged and intrigued by the value that you have to offer.

Watch the short tutorial below for a quick lesson on making infographic resumes using Easelly.

Process infographics

Would you like to share your super moist banana bread recipe with your coworkers? Or are you looking for visuals to help explain the science behind GMOs to your class?

A process infographic is the right infographic format you’re looking for. Use this infographic type to simplify a complex process by breaking down each step with stunning visuals.

Animated infographics

If you’re looking for something more engaging than a standard infographic, try animated infographics!

Animated infographics add motion to plain infographics so you can capture and hold your readers’ attention when you want it.

Motion and movement also make your infographic come to life. Another added benefit of animated infographics is they’re less expensive to produce than videos.

With Easelly, you can have one of our designers make your animated infographic, or you can add animated objects to your infographic using our Animations feature .

Now that you’re aware of the different infographic types, your next step is to understand the infographic creation process.

How to create an infographic for non-designers

Infographic creation can sometimes be a challenge, particularly if you don’t have a design background.

Fortunately, you’re about to learn how to get started with infographic creation even if you’re new to the craft.

In this section, you’ll learn about:

• The importance of an infographic brief and how to make one
• The basic infographic structure
• How to collect reliable information for your infographic
• How to pick the right color scheme for your infographics
• How to write compelling infographic content
• Why you need a call-to-action in your infographics
• White space in infographic design
• The standard infographic sizes for online and offline use

What makes an effective infographic

• How to improve an infographic in 5 easy steps

How to write an infographic brief

An infographic brief sets the vision, clarifies objectives, and determines your infographic project’s direction. What if you don’t need an infographic after all?

Your infographic brief should include the following:

• Your objective
• Your target audience
• Your big idea
• Your infographic content
• Your visual specs

Whether you’re using infographics for lead generation or as visuals for your eLearning class, learn how to make an infographic design brief in the short video below. It’s easier than you think!

What does an infographic include

The best infographics have a structure — a catchy introduction, a meaty middle, and a satisfying end (just like a good story).

Download the infographic on the basic infographic structure below or print it out as a quick reminder before starting your infographic adventures.

How to nail your infographic research with trustworthy information

Informational honesty is a must to make relevant and useful infographics .

When presenting data, statistics, or information in your infographics, consider the following steps:

• Check for relevance
• Check the intent
• Check for opinion versus fact
• Check the source links
• Check for accuracy
• Go old school by visiting the the library to find vetted, reliable information

The infographic below explains each step in detail.

How to choose the right infographic colors

Your infographic color of choice captures your audience’s attention for the first few seconds. It can also impact your infographic’s readability.

Here are seven best practices when choosing the right color combination for your next infographic. The video below also discusses each tip in detail.

• Match the infographic’s color to the overall mood that you want to convey in the infographic.
• Get to know the basics of color theory and psychology.
• Draw inspiration from interior design’s 60-30-10 rule.
• Use your brand colors.
• Stick to 2-3 colors.
• Be mindful of color contrast.
• Take white space into account.

How to write compelling content for your infographics

Writing infographic content is like packing light.

You don’t have to take every favorite piece of clothing with you. You discover how to nail the right balance between function and aesthetics.

The same principle applies when making infographic content.

You can’t put a whole essay in your infographic, yet you have to make sure that you’re not missing essential information.

The 3-minute video below highlights how you can ensure that every word in your infographic is keeping your reader engaged rather than distracting them from your core message.

Why your infographic needs a call-to-action

When you’re done with your infographic content, your next step is to make your infographic work for you with the right call-to-action statements.

The video below summarizes the different ways to add a call-to-action in your infographics.

White space matters in infographics too

Apart from infographic colors, white space also matters in creating infographics.

White space, also known as negative space, is the space between texts, images, icons, illustrations, and other infographic elements.

Learn more about white space in the short video below.

Get your infographic size right

As you put the finishing touches of your infographic, don’t forget to get your infographic sizes correctly to ensure readability and improve reader engagement.

The standard infographic size varies depending on the platform you’re planning to use in promoting your infographic. Perhaps you’re planning to make an infographic poster and would like to print it out.

Bookmark or download the infographic below to help you pick the right infographic size.

Before you share and promote your infographics, ask yourself if the infographic brings value to your audience?

Nielsen Norman Group user experience specialist Lexie Kane wrote an  insightful piece  on designing effective infographics.

The video below summarizes her tips and suggested best practices to ensure effective data representations in your infographic. 

How to improve your infographic in 5 easy steps

If you’re secretly hoping that your new infographic will bring tons of new visitors to your website or social media page,  hoping isn’t enough!

You have to execute tactics and strategies to make your infographic stand out. 

Watch the short video below for ways to improve your infographic quickly!

Make your infographic stand out with this complete infographic checklist

As you create your infographic, check off each of the following points along the way in the checklist below. You can also use this PDF version  here . 

You’re all set

Now that you know how to make infographics, you’re all set in making infographics for your classroom or business! If you’re part of a philantrophic organization, consider making one as successful nonprofits also use infographics !

At Easelly, there’s more than one way to skin a cat with infographics.

One option is to choose a template from our infographic template collection and edit it with your information. Or you can ask one of our infographic design pros to make one for you.

Are you looking for an in-depth guide with more video tutorials about infographic creation?

Head on over to our step-by-step guide in creating infographics from scratch or subscribe to our infographic design channel on YouTube .

More to learn from the blog…

Infographic design basics: the simple infographic structure.

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Crash Course In Infographics Live! Webinar Recap!

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Video: Laying Out Content Blocks For Better Communication

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What Is The Business Case for Infographics?

How you prove the value in better communication, information design & reporting.

Your business has data and information. And your business needs to communicate it. Whether that be to internal stakeholders, the media, your customers, members, or even to the general public. You need to be able to communicate effectively to a range of demographics.

Reaching Your Audiences and Reaching Your Business Goals

Maybe you want to release a snapshot of your organization’s progress over the last year to help gather more funding. Or maybe you want to explain your product or service and have it be memorable enough that prospective clients don’t get lost to your competition. Maybe you just want to add something memorable to your website for the same reason. How about that Annual General Meeting (AGM) presentation coming up? Will your investors be impressed … or underwhelmed. Is there a new HR process getting rolled out that your staff needs to understand? We could go on listing more reasons businesses need to communicate, but I’d really like to be home in time for dinner tonight.

The common denominator in all these scenarios is simple. The business is trying to achieve an outcome based on communications. Funding, conversions, streamlined staff procedures, and investor retention. These are all measurable indicators of your business’ bottom line. So if you really want to achieve these outcomes, it’s time to change things up a bit and address the varying needs of your audience. It’s time to actually engage them with your comms.

Marketing Hat On, Jazz Hands Ready

Yes, it’s inevitable that corporate business reports, presentations, and a lot of other communications content will be heavy on details and numbers. But it shouldn’t sacrifice engagement levels or a decent design.

Nobody wants to be bored with dull and complex statistics and information. And, keeping in mind the tiny attention span of people these days ( now less than that of a goldfish, apparently ), you really need to put your marketing hat on to get any message across. You need to ‘jazz it up’. Heard the saying, ‘a picture is worth a thousand words’?

By re-creating and re-organizing typically dry data into visually compelling formats, infographics take the “show, don’t tell” technique into a whole new level of modernized communication. And let me tell you, infographics aren’t just for the tweens on social media. Infographics mean business. Don’t believe me?

Here Are 12 Solid Reasons Why Infographics Should Be a Part of Your Business Communication Strategy:

1. infographics stand out and attract your audience..

Presented with supporting graphics, the information within infographics is more noticeable and more compelling for your audience. Humans, after all, are visual creatures. People need the ‘optic nerve’ activated in order to process the information that floods into one’s mind, and more than 90% of that is visual information. Hence, infographics are likely to immediately attract and capture your audience’s attention. Try throwing the same information in report-form at your audience and see if they take it as well.

2. Infographics simplify and help your audience understand complex information

If you can’t explain it simply, you don’t understand it well enough.

– Albert Einstein

Written English (with a seemingly infinite number of word combinations) can be extremely dry, difficult to understand, and can easily confuse and disengage your readers – well before they get to the end of your report. Cut the guff and leverage imagery that holds meaning so your message becomes clear and intuitive, without your audience feeling like they’ve just read a Game of Thrones novel (no offense to those who really enjoyed reading about every single platter of food on the table at the King’s Feast – Hint: there was a lot). One of the main aims of infographics is to explain things simply. Combining interesting, relevant graphics with minimal, yet well-written text helps to avoid information overload while adding valuable context to the piece for quick understanding.

And so infographics become a very powerful tool. Suddenly, your audience can more easily digest your complex data and core messages. And the level of literacy required to comprehend it is drastically reduced, so your message also becomes more accessible to a range of demographics.

3. Infographics engage your audience for longer

You’ve got their attention and they’re understanding your message – so you’re on the right track. But what’s to stop your audience from deciding they’ve had enough before they even reach your ‘business punchline’? Remember that goldfish attention span we mentioned earlier? By nature, infographics are a lot more interesting to look at. The imagery throughout an infographic also helps to substitute and break up dense information. So there’s less text to read and there are more appealing graphics that add an element of entertainment sprinkled through. In short, your audience is far more likely to finish absorbing an infographic than your typical text and table reports.

4. Infographics leverage imagery to increase reader retention

The goal of infographics is to turn cluttered text and statistics into a clear, streamlined format. More than that, those ‘pretty pictures’ add context and affirmation to the information at hand and ultimately allow the reader to retain it for longer. How? With their informative and memorable visuals, infographics help your audience to firstly understand the information. Proper understanding alone helps to increase the longevity of its memory. Though the real contributors are those accompanying graphics. The brain can relate information to images and images to information (and likewise with smells and other senses). Therefore, there is a much higher chance of your audience being able to recall and retain the information – and retain it for longer.

5. Infographics can increase your brand awareness and even go viral

Infographics get noticed more easily, hold your audience’s attention, get retained for longer, and are highly shareable. Not to mention that if you design the infographic in your company branding, your business becomes more easily distinguishable. Design a really great infographic (with good content, of course), push it online, and there’s some very real potential for it to go viral. So if that infographic mentions or attributes your business, you’ve just increased your brand awareness – as well as credibility – in a really, really effective way. Go on, give yourself a pat on the back, and the afternoon off.

6. Infographics can increase your search marketing results

Search engines don’t just index pages, they also index images. Some people specifically search for images. There’s a basic increase there, but much more than this, infographics are great for sharing and embedding across social and other online platforms. Essentially, your infographic is being featured on other websites. And this generates a marketer’s dream: precious back-links to the source, aka your website. These inbound links allow you to build links, drive traffic to your site, and improve your site’s overall ranking for search engine visibility. TIP: don’t forget to name the image file with effective keywords for SEO purposes. They’ll have a better chance of being found online (and for the right reasons, too) and therefore increase your traffic and views.

7. Infographics can build your social presence and increase your subscribers and followers

8. Infographics aid the discovery of relationships and insights into data

By arranging and mapping data into visuals, infographics encourage stories and relationships between data to be surfaced. When you can physically see previously disjointed facts and figures in a simple and orderly visual, comparative analysis becomes much easier. Reports can present the facts – but a good infographic will present those same facts and imply other conclusions, simultaneously. So your data becomes a lot more meaningful.

9. Infographics can help you reach audiences who don’t speak your language

Images have no language and can be interpreted by any person who sees them. Infographics harness relevant images and diagrams to aid the explanation of information. Some infographics barely use any text and still effectively communicate key messages. Design your infographic well and you, too, can end up with a communications piece with no, or minimal, language barrier. And no language barrier paired with the awesome distribution powers of the Internet means your infographic has the potential to have a global reach.

10. Infographics expand far beyond digital marketing

Ok, ok – enough about online digital and social. While there are many online formats and platforms for an infographic, their reach and potential don’t stop there. Infographics can be used in print posters, brochures, educational material, corporate documents, disposable tray liners in a fast-food diner, even! Not to mention the digital, but offline formats such as PowerPoint presentations, PDF documents, and digitally packaged learning content. The same communication principals that infographics champion so well in the online realm are just as effective on paper. And if you have a particularly long piece of content, adding infographics here and there can be a great strategy for effectively summarizing chapter content, explaining more complex topics, and simply keeping your reader engaged.

11. Infographics can be tailored to target specific demographics with ease

It’s a basic principle of marketing – you need to know your audience. But, of course, there could be several demographics within your audience. That’s where infographics can really help, using their high versatility. Infographics can easily be tailored to deliver information effectively to your target audience. A simple change of imagery can help engage a different audience. And breaking down your infographic into formats that are optimized for different platforms will increase the chances of engaging different audiences across those platforms. Target marketing helps businesses save money in their marketing efforts as they can focus their marketing spends on the audience who are most likely to read or buy their information, products and services, rather than spending on a generic marketing piece with a generic aim.

12. The possibilities are virtually endless

Automation, reproduction and increased distribution are all possible once you create an infographic.

The mic drop

If you’re still not convinced that infographics are truly one of the most effective business communication tools, it’s likely because this is a 2,000-word article and not an infographic (ba doom chhhh). Though all jokes aside, infographics are powerful. Will other communication formats allows you to extend your audience, capture their attention? Will they hold their attention, allow them to understand complex information with ease, retain it for longer, engage them, entertain them. And will they increase your own brand awareness, reach and credibility and creating a consistent campaign for a bundled price on a range of formats?

Reflect on your current communications strategy. If it’s not working, I think you now know what will.

Infographic Examples

Long Infographic Report Example

Ready to communicate beautifully and effectively with an infographic?

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Case Report and Review Study Reveals Cranial Neuropathies in the Acute Phase of Chronic Inflammatory Demyelinating Polyneuropathy

A 28-year-old patient initially diagnosed with Guillain–Barré Syndrome presented with multiple cranial neuropathies and was later rediagnosed with chronic inflammatory demyelinating polyneuropathy.

Mansoureh Mamarabadi, MD

(Credit: Penn State University)

A case report of a 28-year-old woman and a review study newly published in the Journal of Clinical Neuromuscular Disease showedthat one-fourth of patients with chronic inflammatory demyelinating polyneuropathy (CIDP) and cranial nerve (CN) neuropathy had CN involvement occur in the acute phase. These results suggest the need to consider CIDP among differential diagnoses of patients with CN involvement and polyneuropathies which may help clinicians counsel patients regarding potential redirection of diagnosis and long-term treatment. 1

In the case report portion of the study, investigators identified a 28-year-old woman at the Penn State Hershey Medical Center who presented with progressive weakness and had repeated brain MRI that was suggestive of multiple CN enhancement. Based on the clinical history of symptoms’ fluctuating progression and evidence of acquired sensorimotor demyelinating polyneuropathy, clinicians made the diagnosis of CIDP. The patient underwent plasmapheresis and was discharged with daily prednisone 30 mg and mycophenolate mofetil 500 mg twice daily, which resulted in significant, durable improvement of her symptoms.

“Our case report and review of the literature suggested that among patients with CIDP and CN involvement, 25% present their CN symptoms within the acute phase. Historically patients with neuropathy and CN palsy involvement in the early phase were primarily diagnosed as [Guillain–Barré Syndrome],” lead author Mansoureh Mamarabadi, MD, assistant professor in the department of neurology at Penn State University, and colleagues wrote. 1 “As GBS and CIDP share many clinical characteristics, but vary in their response to different therapies, considering A-CIDP among differential diagnoses for patients with acute CN palsy alongside polyneuropathy is crucial and guides ongoing surveillance and treatment.”

In addition to the case presentation, investigators conducted a literature review of 59 patients with CIDP who showed symptoms of CN impairment with available patient-level data. 2 Authors presented findings as a proportion of patients with positive results—N (%) and had continuous variables with nonparametric distributions presented with a median and interquartile [Q1–Q3]. Furthermore, researchers performed a subgroup analysis on the timing of CN involvement. Investigators noted that instances where CN palsy manifested in the onset of the disease were defined as acute-phase presentations. Inversely, cases of CN involvement reported in subsequent relapses were identified as delayed presentations.

READ MORE : Combination Therapy of Corticosteroids and Immunosuppressants Shows Efficacy in Rare Case of Overlapping CIDP and NMOSD

Top Clinical Takeaways

• One-fourth of patients who had CIDP with cranial nerve involvement show symptoms in the acute phase, which challenges conventional diagnosis patterns.
• Acute-phase cranial nerve involvement in patients with CIDP often leads to plasmapheresis treatment, with a higher frequency compared to those with delayed presentations.
• There is a lack of universal diagnostic criteria for CIDP when cranial nerves are involved, creating the potential for misdiagnosis with other neuropathies like Guillain–Barré Syndrome.

“In this review, we attempted to present the associated biomarker panel reported in patients with CIDP and CN involvement. Our findings demonstrate marked heterogeneity among the reports in what testing they performed. This may reflect shifting practice over time, the absence of universal guidelines, and the unavailability of much of the more recent immunologic testing given that only half of the studies reported in our review were published after 2000,” Mamarabadi et al noted. 1

In the literature review, authors reported that in 10 out of 43 patients (23.3%), CN impairment was present in the acute phase of polyneuropathy and it took a median of 7.7 years [Q1-Q3; 3-13] for other patients to present with CN palsy. Researchers noted that in sensitivity analysis, there was no difference in patients with acute-phase presentation of CN symptoms (N = 11) compared with those with delayed CN palsy (N = 33) in terms of demographics, patterns of CN involvement, associated diminished sensorimotor results, or relapse. Despite this finding, investigators observed that patients with acute presentation of CN palsy experienced plasmapheresis approximately 4 times more compared with those who had delayed CN presentations (45.5% vs. 12.1%; P = .02, respectively).

“As discussed in the body of the literature, despite multiple reports of CN palsy in patients with CIDP, diagnostic criteria of CIDP lack any insight into CN involvement,” Mamarabadi et al wrote. 1 “The introduction of CN involvement in CIDP can prevent misdiagnosis of this pathology with other neuropathies such as GBS and diabetic neuropathies. In addition, there is no consensus on biomarkers to support the clinical findings or management of choice.”

REFERENCES 1. Shahjouei S, Calmet M, Grogan J, Mamarabadi M. Acute Multiple Cranial Neuropathies in Chronic Inflammatory Demyelinating Polyneuropathy: A Case Report and Scoping Review of the Literature. J Clin Neuromuscul Dis. 2024;26(1):32-41. doi:10.1097/CND.0000000000000495 2. Anderson S, Allen P, Peckham S, Goodwin N. Asking the right questions: scoping studies in the commissioning of research on the organisation and delivery of health services. Health Res Policy Syst. 2008;6:7. Published 2008 Jul 9. doi:10.1186/1478-4505-6-7

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Infographic Templates

Create stunning infographics in a matter of minutes, not hours. Choose from a wide selection of beautifully designed infographic templates and customize them to make it your own. Visme gives you the design flexibility to bring your best and boldest infographic ideas to life. Once you’re done, share it online or download it as a high resolution image or PDF file.

Statistical See All

Green Endorsement Infographic

Show your professional commitment to the planet with this attractive, environmentally-friendly infographic template.

Strategic Vision Infographic

Summarize your strategies and illustrate them in a visually comprehensive way using this strategic-vision infographic template

Weekly Jobs Infographic

Present facts and figures in a visually comprehensive manner using this weekly-jobs infographic template.

How to Use Videos in Emails Infographic

Illustrate fun facts and highlight important points from your how-to articles using this how-to-use-videos-in-emails infographic

Informational See All

Company Profile Infographic

Tell a compelling story about your business with this company profile infographic template.

Startup Credential Infographic

Use this startup credential infographic template to summarize processes and steps that are essential for launching a startup. 

Necessity of Blogging Infographic

Use this necessity of blogging infographic template to illustrate the importance of tasks related to your business.   

Education Choice Infographic

Use this education choice infographic template to present guidelines and ideas visually.

Timeline See All

Website Design Project Timeline Infographic

Guide businesses through the typical timeline of a website design with this elegant infographic template.

Voyager Mission Milestones Timeline Infographic

Create a timeline of the Voyager Mission milestones with this bright timeline template.

Launch an Online Store Timeline Infographic

Visually present business plans to your team or investors using the launch-an-online-store timeline infographic template. 

Paper Company History Timeline Roadmap Infographic

Take stock of your company’s history with this dazzling roadmap infographic template.

Process See All

Share strategies for achieving goals with this color-coordinated strategic vision template.

Radial Matrix Infographic

Bring your business ideas and processes into one single document using this radial matrix infographic template.

The Reality of My Creative Process - Infographic

Explain what lies behind your stories with this clever the-reality-of-my-creative-process template.

Free Infographic Templates by Visme

Infographics are one the best ways to grab your audience’s attention without overwhelming them with too many details. Use clean and simple designs to keep readers engaged with your content rather than glossing over it.

Visme’s infographic maker is designed to help you create infographics in a fraction of the time traditional ways of designing would.

With its drag-and-drop solution you can create and customize layouts without needing years of design experience.

Decide what you want your infographic layout to look like, choose a color scheme and insert your content. Go step-by-step to find the perfect workflow for you and your team.

You can also access thousands of design assets like animated charts or graphs, 3D characters, vector graphics, stock images, icons and so much more, to add personal touches to your design.

Create Your Infographic Now

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Blog Beginner Guides 20+ Business Infographic Examples (for Planning, Blogging, Social Media & More)

20+ Business Infographic Examples (for Planning, Blogging, Social Media & More)

Written by: Bronwyn Kienapple May 14, 2020

Each day, there are about 2 million blog posts published, 95 million photos added to Instagram and 35 million status updates on Facebook.

But, not all of that content is created equally. Some content is more engaging and more shareable—like infographics.

Infographics can help you tell stories, visualize data and summarize information effectively.

In this guide, we’ll look at business infographic examples to help you map internal processes, promote your ai   development   companies online, visualize data,  add visuals to your presentations and more.

New to creating infographics? This video tutorial is the perfect primer:

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Related Reading: our post on what is an infographic is another great primer.

Let’s get started!

1. Social media business infographic examples

Want to promote your business on your social media channels (or on a partner’s channel)?

This business infographic example can be customized to show your services or competitive advantage–it’s the perfect way to try brand storytelling.

Or it can be used as thought leadership to show your expertise in a certain topic to help your followers, a great way for a small business to stand out from the crowd:

You can also use your infographic to inspire people to join a cause, or to contribute to a movement. This can also be used for your sales page (see the next section):

Sharing an entire infographic on a social media feed can look a little odd, depending how big it is. Especially with how Twitter and Facebook optimize and crop images.

Wishpond has a guide to social media image sizes. And all of our social media image templates are optimized for size by channel, too.

Otherwise, you might get stuck with something like this, from the World Economic Forum :

Half of the title is cut off, you can barely read the information and you have no idea what you should be focusing on.

If you crop the image down to only include the header, you have an eye-catching social media image. Like in this example:

All you had to do was click a few things, instead of designing a whole new graphic!

Another tip: you know how big numbers and shocking statistics make for great clickbait in article titles ?

Well, infographics are no different.

Don’t believe me? What is your eye drawn to instantly in the example below:

Were your eyes drawn to the big, colorful numbers?

Here’s another example, this time using statistics as section headers:

2. Business infographics for guest posting

Infographics aren’t just tools that you can use to make your content more engaging.

Small businesses can use infographics as a low-cost tactic to drive traffic to other pages , to increase conversions , and to grow your audience. Try pitching guest posts to news sites or relevant company blogs. Make the offer even more enticing by offering to make an infographic to go along with the post. 

Here’s a simple business infographic example you can repurpose to highlight the tips in your guest post:

Include a clear CTA (call to action) at the end of the infographic.

The CTA needs to tell readers exactly what you want them to do next. For example, your CTA could be as simple as telling them to visit your site for more information:

Telling them to download an ebook:

Or a call to action for a wider movement, like this plea to stop using hashtags:

If you don’t include a CTA, there’s a good chance readers are going to just bounce after they’re done reading the infographic. This is especially pertinent if your company infographic is going to be used on other sites or social media platforms.

Make it incredibly easy for them engage further with your company, no matter where they see it, by including an irresistible call to action.

3. Business infographics for sales pages

Include infographics on your website’s sales page to highlight your services, past successes or testimonials. This is a simple way for small businesses to use brand storytelling to make a bigger impact on visitors. Imagine, managing a restaurant as a small business, the use of templates will make attraction and conversion a lot easier.

Icons can be used to improve any design project, especially when it comes to company infographics. They represent an idea or concept in one small vector graphic.

To make your icons pop, use a background shape or border. This will help your icon stand out from the other visual elements, like in this business infographic example:

In the left-hand infographic, the icons fade into the background and are no longer a great focal point.

But when you add the background circle and border, like on the example on the right, the icons are brought front and center. Each of the sections now has a strong visual component drawing your attention directly to it.

If you want to highlight different options or sections of your business infographic, you can use different colored backgrounds for your icons:

4. Data visualization business infographics

Often, there will be a particular number that you want readers to notice (for example, if you want to highlight a month with particularly high sales), like in this business infographic example:

A simple way to draw attention to a section of your infographic is to use a font or color that stands out from the rest. This is particularly useful when you want to highlight one particular data point or section of a chart.

For example, this business infographic uses green to highlight one bar on the chart, while the rest use a dark grey:

This helps readers quickly spot which data point you want them to notice.

You can also use colored shapes to emphasize particular sections of a chart, like in this example:

The infographic also includes a label that explains why that section is highlighted. In cases where the significance of a data point may not be obvious to readers, it’s a good idea to include a brief description.

Guide your readers to the information you want them to know by emphasizing the most important data points in your corporate infographic.

5. Business infographics to visualize internal processes

Maybe there’s a specific order in which you want people to read your company infographic (for example, if you’re summarizing a process ). Or maybe there’s a particularly important statistic you want them to notice.

In both cases, directional cues like arrows and lines can guide readers’ eyes to where you want them to look, like in these business infographic examples:

Take a look at how confusing the business infographic example below looks without lines to guide your vision:

It’s significantly harder to follow the process, isn’t it?

But by using lines and arrows, you can create a simple  timeline or map for readers to follow.

Here’s another example: in this business goals infographic, arrows are used to guide readers from the goals to the steps to achieve them:

It may seem like a somewhat small addition, but small visual cues make all the difference.

6. Business infographics for internal communications

Whether your company’s completely remote or not,  it’s a good idea to clarify new processes, guidelines or expectations with a visual that you can share via different communication channels like these Slack alternatives , in a presentation, via email or even through the internal directory.

You can use this business infographic example to set goals or assign responsibilities to different members of your team:

This template works for new company guidelines or a new skillset you want your team to learn:

Our crisis communications guide has more templates and corporate infographics for internal communications.

If you want to communicate or reiterate your Diversity and Inclusion code of conduct, you can use a simple informational infographic:

7. Business infographics for PowerPoint and presentations

Infographics are great additions to your presentations, whether you make them in PowerPoint or Venngage (you can now export our presentations in PowerPoint format too!).

This market report infographic example could be customized for any kind of data you need to showcase in your presentation:

Lists and  processes can easily be made into an infographic too, are often easier to follow if you number each point or step. Numbers make it clear that there is a specific order you should follow, which can clear a lot of potential confusion for your readers.

For example, this corporate infographic doesn’t really need numbered sections:

But you could easily get lost in the process if the numbers were taken away. As well as in this one, because the second point is actually below the first one, instead of to the right:

Numbers can also help differentiate between points, like in this infographic template:

The numbers help highlight each individual point. People skimming the infographic will know there are four key points that they can take away.

Plus, like we saw with the arrows and lines, numbers can be strong visual cues that direct readers to specific parts of your infographic. Their mind will likely jump from one number to the next almost without thinking!

Business infographic examples: further resources

Just remember that a great design is only one part of the equation. You also need a great infographic topic and solid data .

Put all of that together and you will have an engaging business infographic that you can use over and over again.

Here are some more resources to help you create and market your infographic:

• Tips to Create a Process Infographic
• Marketing Infographic Templates + Tips
• Tips to Create Comparison Infographics + Templates
• 7 Leadership Infographic Ideas
• 31 Consulting Proposal Templates
• 19 Consulting Report Templates
• 10+ Case Study Infographic Templates That Convert

Want to learn more about creating great visual content? I would recommend checking these articles out:

How to Make an Infographic in 5 Steps

How to Pick Colors to Captivate Readers and Communicate Effectively

The ultimate guide to designing epic graphics.

How to Choose Fonts That Make (Not Break) Your Infographic

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