cover letter for your dream job

How to Start a Cover Letter That Gets You Your Dream Job

Published: May 22, 2024

Thousands of other job seekers are applying for your dream job. So, if you want to get hired, you must learn how to start a cover letter that makes you stand out from the crowd.

As someone who’s written several cover letters — including the one that landed me my dream job at HubSpot — I’ve found that a compelling cover letter introduction makes the hiring team excited to know more about you. That’s something a resume alone won’t do for you.

Today, I’ll show you how to start a cover letter that hooks employers at first glance.

Table of Contents

Cover Letter Opening Lines

How to start a cover letter for a job, contact information checklist for a cover letter.

I took some time to study the best cover letter examples , and one thing stood out to me: They all have compelling opening sentences.

To help you overcome writer’s block, I’ve put together some crisp cover letter opening lines so you can get your creative juices flowing.

• It’s uncanny how much the job posting describes me.
• Since [moment you were inspired], I have wanted to work in [company name].
• In [year], I generated [ballpark figure] in revenue, [figure] leads, and nearly tripled content marketing ROI for my previous employer.
• I knew I had to apply when I realized [company name] was hiring.
• I’m passionate about [industry]. That’s why I was thrilled to learn of [company name]’s incredible breakthrough on [breakthrough details].
• It’s likely that you don’t know me, but your client services team certainly does. Now, I’d like to join the vendor that made me a successful [type of profession].
• With my strong oral communication skills, I can effectively engage with clients to understand their needs and provide tailored solutions, ultimately driving customer satisfaction and retention for your company.
• I know you’re my current employer’s competitor. But why can’t we be friends?
• My role as a [current position] has given me a ton of experience in [relevant skill]. Accordingly, I’ve learned that the best way to achieve success is through [important lesson you learned].

Featured resource: 5 Free Cover Letter Templates

Start off your cover letter (and finish it) with a bang with 5 Free Cover Letter Templates . These fill-in-the-blank templates can help you impress recruiters and land your next job interview.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

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The Dos of Starting a Cover Letter

I used to think my writing was the secret sauce that made my cover letters stand out. But over time, I realized there were other elements that really brought them to life.

Based on my experience, here are some things I recommend doing:

• Indicate interest in the company. It’s obvious you’re interested in the job. But how interested are you in the company? I always go the extra mile by explaining why I’m drawn to the company — more on this later.
• Stand out from the crowd. Show the hiring team what makes you better than other applicants. Here’s where I highlight my skills, passion, and accomplishments.
• Dig into the company. Once you understand the company culture, goals, and values, you’ll know how to adjust your tone accordingly.
• Keep your sentences short. I get it — you have a lot to write about yourself. Aim for the least amount of words, though. Three to four paragraphs is the magic number. Always works for me!
• Address the hiring manager by name. Here’s your chance to cut through the “dear sir/ma’am” clutter in your salutation. LinkedIn and company websites always come in handy when I want to get a hiring manager’s name without contacting the company directly.

The Don’ts of Starting a Cover Letter

When writing a cover letter , here are some things to avoid if you want to land a job interview faster:

• Avoid information dumps. I know you’re proud of your skills and accomplishments, and you should be. But instead of overwhelming the hiring manager with loads of information, highlight the value you bring to the company.
• Don’t sound arrogant. There’s a thin line between confidence and arrogance. So, instead of making bold claims about your qualifications, quantify your accomplishments and present yourself as an enthusiastic team player.
• Don’t highlight your weaknesses. Instead of apologizing for a lack of specific qualifications, focus on your strengths and show how you’ll provide value to the company.
• Don’t forget to proofread. If your cover letter needs a second pair of eyes, go for it. Typos and grammatical errors can portray incompetence, so normalize asking your friends and family for help.
• Don’t copy and paste your resume. You shouldn’t list all your hard skills and experience in a cover letter — that’s what your resume is for. Instead, present unique selling points you wouldn’t include in your resume.
• Don’t be cliché. Avoiding clichés involves describing what makes you unique . For example, instead of writing, “I have excellent oral skills,” explain how you’ve used those skills to accomplish something in a previous role. For instance, “My excellent oral skills and unique storytelling abilities helped me close 40% more deals and bag the Salesperson of the Year Award in my previous role.”

• Share a quantifiable accomplishment.
• Mention something they don’t know.
• Start with facts or news about the company.
• Mention a mutual connection.
• Share a lesson you’ve learned in your career.
• Start with your mission statement.
• Express passion for what you do.
• State your unique value proposition.
• Start with excitement about the company.
• Start with an element of surprise.

A cover letter is a lot like a professional bio — it highlights your expertise and accomplishments. The difference is that while a bio is static, a cover letter is tailored to a specific role, which means you’ll need to impress the hiring manager from the get-go.

When starting a cover letter for a job, here are ten methods I recommend.

1. Share a quantifiable accomplishment.

It isn’t enough to mention you’re a “digital marketer with proven success in SEO strategies.” Proven success? Okay, where’s the proof?

Don’t expect the hiring manager to just take your word for it. Toss in some stats instead. How have you contributed to your company’s bottom line? Did your Facebook marketing campaign grow your social media following, or has your blog content increased organic traffic?

Unsurprisingly, while researching this topic, I found that I’m not the only one who believes in starting a cover letter with a quantifiable accomplishment.

Corissa Peterson , a certified resume writer at Resume Genius says, “When a candidate quantifies their accomplishments, it tells me that they get the importance of results and business impact. In our business, it’s all about the results.”

Sure, past success doesn’t guarantee future results, but employers love seeing numbers anyway — stats mean measurable performance.

“Over the past year as a digital marketing manager at [company name], I’ve generated over $25,000 in revenue, increased organic website traffic by 15%, and tripled our social media ROI.”

Why This Works

Employers want to see whether you’re capable of achieving long-term results. By including stats, this candidate goes straight to the point and gives employers just what they’re looking for.

Pro tip: Not all achievements are quantifiable. If you don’t have the work experience to report impressive numbers, I recommend a qualitative approach. Ever received positive feedback from your boss? That counts!

2. Start with something they don’t know.

Hiring managers are busy people. So, I wouldn’t waste their time when applying for a job. That’s why I never state the obvious. They already know I’m writing to apply for the open position at their company, and my resume highlights everything they need to know about my job history and educational background. Why waste my opener on something so boring?

In my years of experience, I’ve learned it’s an instant rejection. So, I start my cover letters by offering something new, expanding on what the employer already knows about me, and presenting new details about what I can bring to the company.

“My resume will tell you I’m a certified content marketer. Your records will tell you I’ve interviewed for a few different [company name] positions in the past. What neither of these will tell you is that I’ve been working with your customer success team to build a new campaign strategy for my company — one of your newest (and largest) clients.”

The candidate steals the show with a unique intro that demonstrates they’re not interested in wasting anyone’s time. Not even theirs. This impressive tactic effuses the kind of confidence that makes other cover letters pale in contrast to yours.

3. Start with facts or news about the company.

You can’t go wrong with company news and facts in your first sentence. These little add-ons show you’ve done your research about the company.

I love including company news in my cover letters because it allows me to incorporate my own values. For example, if a company I’m interested in wins an award for its high-tech solutions, I can sprinkle in a few words about how much I value technological advancements.

Besides facts and news, here are other things worth including in your opening sentence:

• Recently released studies, surveys, or reports.
• Prevailing challenges in the company.
• Technologies the company is currently using.

Let’s see how to start a cover letter by mentioning a newsworthy event.

“When I saw that [company name] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace — all while experiencing triple-digit revenue growth — I was inspired.”

Not many job applicants will even think of including newsworthy events in their cover letters, so this candidate is off to a great start by mentioning the company’s most recent wins.

4. Mention a mutual connection.

If an internal employee suggested you apply for a role at their company, don’t be shy to include this in your cover letter opening line. However, you’ll need to get their permission first. I find this helpful because it lets me build a sense of familiarity with the hiring manager.

According to Gitnux Marketdata Report 2024 , 70% of employers share my sentiments; they believe referred employees fit better with their company culture.

That being said, be tactful with your approach. When mentioning a mutual contact, I always make sure it’s more than just a name drop but something that adds value to my cover letter.

For instance, I provide context by highlighting how my relationship with the person has prepared me for the role. And if there are any shared values that make me an ideal candidate, I mention them as well.

According to Jess Munday , the people and culture manager of Custom Neon , “the risks of mentioning someone include the possibility that the connection might not have a positive relationship with the hiring manager or may not endorse the candidate as strongly as assumed.”

To mitigate these risks, Jess suggests confirming the connection has a good professional relationship with the hiring manager.

“At the suggestion of my former colleague, [colleague’s name], I’m submitting my resume for the graphic designer position and [company name]. I worked with [colleague’s name] at [previous company name]. She referred me to this job because she believes my proficiency in Adobe Photoshop and Illustrator makes me a great fit for the role.”

There was no beating around the bush here. The applicant seized the first opportunity to hook the hiring manager’s attention by mentioning a mutual contact. It’ll get them wondering how much of an asset the person is. That’s the kind of curiosity that gets you hired.

5. Share a lesson you’ve learned in your career.

Learned something noteworthy in your previous job? Let’s hear it. Employers expect some level of expertise from their employees. Well, unless you’re applying for an entry-level job.

If you want to impress employers, spice up your cover letter opening line with a lesson you’ve learned in your career. Let’s see an example of this tip in action.

“As a [previous job position] with high-level management experience in the [industry], I’ve learned that the best way to boost conversions was to [biggest lesson you’ve learned].”

Notice how this candidate demonstrates their ability to learn and adapt? They sure are committed to professional development. That’s a surefire way to stand out from the rest!

6. Start with your mission statement.

I’m a big advocate of applying for a role that aligns with my values. So, I wouldn’t want to work in an organization whose vision and mission I don’t share. Our goals must align to a great extent. It helps me strike a healthy work-life balance that contributes to my overall job satisfaction.

If you don’t already have a personal mission statement , you might want to take some time to create one. I’d recommend checking out personal brand statement examples or LinkedIn profiles of industry leaders for inspiration.

Bryan J. Driscoll , owner of Bryan J. Driscoll, JD, LLC , says, “Opening with a personal mission statement […] isn’t about grandiose declarations of intent but about succinctly aligning one’s professional purpose with the organizational mission.”

Bryan further provides an example of how to start a cover letter using a personal mission statement.

“Driven by a commitment to foster inclusive work environments, I’ve dedicated my career to developing HR policies that not only comply with legislation but celebrate diversity — reflecting the company’s core values.”

The candidate doesn’t stop at mentioning what motivates them. They take things one step further by linking their motivation to the company’s core values. They’re essentially telling the hiring manager, “I know the importance of this role, so I won’t slack off on it.”

7. Express passion for what you do.

When researching this article, I was surprised to find that companies spend almost $4,700 to recruit new talent. So, I don’t blame recruiters for using strict screening methods to choose the right candidate for each role. And part of what makes you suitable is your passion.

Passionate employees are more likely to be content with their jobs and stay longer in their positions than discontent employees. In my case, I’ve been a seasoned writer at HubSpot for over six years, and my passion for storytelling is one of the things that keeps me going.

So, if I want to express passion for what I do, I’ll include at least one of these things in my cover letter:

• What inspires me.
• What I enjoy doing.
• My career goals.

Then, I’ll link my passion to the role I'm applying for. The example below demonstrates how to achieve this.

“My proficiency in using design tools like Adobe Photoshop aside, what truly drives me is the power of telling stories through compelling visuals. I enjoy consuming complex information, breaking it down, and presenting it in a simple-to-understand, colorful visual that resonates with my target audience.”

Every job applicant will boast about their skills. Only a few, like this one, will truly express genuine passion for what they do. It’s a breath of fresh air that hiring managers will really appreciate.

8. State your unique value proposition.

Because hiring managers receive hundreds of job applications, they may spend less than 30 seconds reading each cover letter to find out how each candidate can provide value to the company. Why not make their job easier by writing your unique value proposition upfront?

It’s not enough to just state your hard skills. Instead, highlight how your skills, accomplishments, and experience make you a valuable asset to the organization.

George Moulos , managing director of Ecommerce Brokers , shares this sentiment. He says, “Simply listing skills in a cover letter can come across as generic and impersonal. Effectively highlighting skills involves connecting them to the specific needs and goals of the company.”

In the example below, George demonstrates how to start a cover letter by highlighting what you bring to the table.

“With my strong communication skills, I can effectively engage with clients to understand their needs and provide personalized solutions, ultimately driving customer satisfaction and retention for your company.”

I love how concise this intro is! Plus, the candidate shows they understand the requirements of the customer-facing role they’re applying for. Looks like a win to me.

9. Start with excitement for the company.

It makes sense to mention why you’re interested in the role you’re applying for. But to hiring managers, that’s just another bland section of a cover letter. Tell them why you’re excited to work for the company, and you’ll totally blow them away.

For instance, if I’m applying for a content writing role, I could say, “I’m excited to work at [company name] because I’m passionate about content writing, and I think my skills and experiences will be a good match.”

Sure, I’ve expressed my passion for the job, but I’ve done nothing to explain why the company specifically suits my interests. So, instead, I’ll want to highlight how my expertise relates to the company’s goals.

“When I discovered [company name] was hiring, I knew I had to apply. I’m excited to find a company where I can use my content writing expertise to generate organic traffic. I’ve gone through the feedback of past and current employees on Glassdoors, and your organizational culture is something I can seamlessly fit into.”

Employers want to hire people who are excited about working for them. I like how the candidate shows they appreciate the organizational culture, proving that it’s not just about the money — they’re genuinely interested in the company.

10. Start with an element of surprise.

Imagine if you had to flip through a hundred cover letters a day, and each one began with the same cliché phrase: “I’m writing to express interest in…”

Boring, right? It’ll be easy for such applications to get lost in the clutter. That’s exactly what you don’t want to happen in your job search.

Hiring teams need a break from cliché cover letter opening lines. So, you’ll be at an advantage if you quickly build intrigue from the first line. It spurs them to keep reading.

One thing I’ve learned, though, is that if you start your cover letter with an element of surprise, you need to follow it up with some concrete information.

“I like to think of myself as a round peg thriving in a square hole kind of world. What does this mean? It means that my diverse background makes me a well-rounded candidate who is able to comprehend, develop, and execute various functions in business.”

Finally, a cover letter where the job applicant’s personality shines through! That’s something you don’t see every day. When hiring managers feel like a real person is behind a job application, they’ll want to keep reading.

In some cases, you’ll submit your cover letter separately from your resume. So, you need to make sure the hiring manager can reach you if the need arises. That’s why I always double-check to confirm I’ve included my contact information and everything else that belongs in the header.

Here’s a checklist I swear by:

• Your full name.
• Your phone number.
• Your email address.
• Your location.
• Name of the recipient.
• Job title of the recipient.
• Company name.
• Company address.

After you’ve written a good cover letter, though, your resume can determine whether or not you make it to an interview. So, learning how to write a resume is just as important as polishing your cover letter writing skills.

If you want to boost your chances of getting your dream job , I’d recommend following our ultimate resume-writing checklist , straight from recruiters.

Crafting a Compelling Cover Letter

When making a career change, learning how to start a cover letter is a soft skill worth gaining. It can significantly boost your job search and help you land multiple interviews.

If you want to craft a great cover letter in half the time it’ll take to write one from scratch, the cover letter formats I provided earlier are all you need. Whether you want to write a skimmable cover letter or a data-driven one, you’ll find unique formats you can customize to get your dream job.

Remember the dos and don’ts I outlined? They’ll come in handy whether you write a cover letter from scratch or use a template. While there’s no hard and fast rule, following these tips will help your job application stand out from the rest.

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How to Write a Cover Letter (& Land Your Dream Job in No Time)

by Pat Blakely

on Apr 1, 2024

Looking to land your dream job?

It all starts with knowing how to write a cover letter that outshines the competition.

A great cover letter can be your ticket to catching the eye of a hiring manager and getting one step closer to your dream job.

In this post, we’ll provide you with hands-on strategies and examples that’ll make your cover letter a masterpiece.

And it’s a lot easier than you might think…

Crafting The Perfect Cover Letter in 6 Simple Steps

You’ve completed a job search, found the perfect job posting, and written your resume. So, you’re ready to submit your job application, right?

Not so fast.

You need an effective cover letter to accompany your job application.

So, first things first, let’s nail down the basic format of a cover letter…

Now, a cover letter isn’t just a free-form letter, it’s a structured piece of writing with distinct sections that is submitted with your resume. Think of it like a mini-story.

Here’s a handy structure to follow:

• Salutation : Address the hiring manager directly. If you can’t find their name, “Dear Hiring Manager” works too.
• Opening Paragraph : Hook the reader, convey your enthusiasm, and state the position you’re applying for.
• Second Paragraph : Dive into each relevant skill and experience.
• Third Paragraph : Show how you’ll bring value to the company and why you’re a great fit.
• Closing Paragraph : Thank the reader, express your eagerness to continue the conversation, and provide your contact details.
• Sign-off : Finish professionally with “Best regards,” “Yours sincerely,” or “Thank you,” and your name.

Seems like a breeze, right? Well, let’s get into the nitty-gritty of each part.

Step 1. Start Off With The Right Salutation

The salutation might seem like a small part of your cover letter, but it’s your first interaction with the reader.

Just think about it, how does it feel when you see your name written out? Feels personal, doesn’t it? Just like in a good conversation, using the hiring manager’s name shows you care enough to pay attention.

Use “Mr.” or “Ms.” followed by their last name to keep it professional.

For instance, if the hiring manager’s name is James Wright, you could start your letter with “Dear Mr. Wright,”.

If you can’t find a name after a diligent search, go for a generic but professional, “Dear Hiring Manager,”.

Step 2. Make an Entrance with Your Opening Paragraph

Your first paragraph is like the curtain rising on a stage.

You’ve got to grab the reader’s attention from the first line. Start with stating the role you’re applying for and where you found it, but spice it up a bit .

For instance, instead of writing, “I am applying for the marketing manager position I saw on LinkedIn,” try something like, “As a passionate and dedicated marketer specializing in [target company’s needs], your company’s LinkedIn request for a marketing manager caught my eye.”

See the difference? The latter shows enthusiasm and injects personality into the mix.

Step 3. Showcase Your Skills in the Second Paragraph

Here, you’re taking center stage.

Now, don’t just say you’re great — prove it. Give real-world examples of how you’ve used each skill to make an impact.

For example, if the job description states problem-solving skills, don’t just say you have them. Instead, tell a brief story about a specific time you solved a complex problem .

Like, “At my previous role, I used my problem-solving skills to navigate a critical software issue that threatened to delay our product launch. By thinking quickly and leveraging my technical skills, I resolved the issue, ensuring the launch proceeded as scheduled.”

Step 4. Prove That You Were Made for Them in the Third Paragraph

This part is about the harmony, the perfect fit.

Show that you’re not only enthusiastic about the job but also understand the company’s culture and vision.

If the company values sustainability, for example, mention how you led an eco-initiative at your previous job or volunteered for a green cause. This way, they’ll see you’re not just fit for the job, but also for their company culture.

Step 5. Close the Deal

This is the final stretch, the climactic ending.

Reiterate your enthusiasm for the role and express your desire to contribute to the team. Something like, “I am excited about the possibility of bringing my unique skills and experiences to your team, and I am confident that I could provide value from day one.”

And don’t forget to include your contact details! Make it easy for them to reach you when they want to extend that interview invite.

Step 6. Sign-off with a Cherry on Top

Just like a good dessert wraps up a meal, a strong sign-off concludes your cover letter.

Keep it classic with a “Best regards,” or “Yours sincerely,” followed by your full name. Adding your contact details below your name is a great touch.

Remember, your cover letter is your story . Each section, from the salutation to the sign-off, is an opportunity to show why you’re the best fit for the job. Make every word count!

Watch Out for These Common Cover Letter Pitfalls

Writing an effective cover letter can be nerve-wracking.

After all, there’s a lot riding on it!

But fear not, we’ve got you covered.

Here are some common mistakes you should steer clear of to ensure your cover letter hits the mark.

Addressing the Letter Incorrectly

Make sure you’ve got the right name and job title for your hiring manager.

A simple oversight here can come across as careless.

For example:

Addressing the letter to “Mr. Johnson” when the hiring manager’s name is “Ms. Johnson” shows a lack of attention to detail . 

If you can’t find a name, “Dear Hiring Manager” is a safe bet.

Being Too Generic

Personalization is the name of the game when it comes to cover letters.

Avoid generic phrases like “I am a hard worker” and tailor your cover letter to each job and company you’re applying to.

Instead of saying “I have good communication skills”, say “In my previous role as a content marketing manager , I used my communication skills to coordinate a successful product launch that led to a 25% increase in sales.” 

Remember, they’re hiring a person, not just a skill set.

Not Showcasing Your Skills Effectively

This isn’t the time for humility. You need to show the hiring manager what you’re made of. 

Instead of saying, “I’m good at project management,” provide a specific example, such as “As project manager at my previous company, I led a team that successfully completed a six-month project two weeks ahead of schedule.”

But be careful not to exaggerate — honesty is just as important.

Not Explaining Why You’re a Good Fit

It’s not enough to say you’d be great for the job. You need to explain why. 

Draw connections between your past work experience and the relevant skills needed in the job description.

Instead of saying, “I’m a great fit for this role,” say something like, “My experience in customer service and my ability to handle difficult situations make me an excellent fit for the role of Customer Service Manager.” 

And don’t forget to mention why you’re drawn to the company and its culture.

Making It All About You

Yes, you’re showcasing your relevant skills and experiences, but remember, the ultimate goal is to show what you can do for the company . 

So, instead of focusing solely on what you hope to gain from the work experience, highlight what you can offer.

Instead of “I hope to gain more experience in project management ,” say “I am eager to use my project management skills to contribute to your team’s ongoing success.”

Neglecting to Proofread

 This one might seem obvious, but it’s surprising how many people overlook it:

Make sure your cover letter is free of spelling and grammatical errors . 

A typo-free cover letter shows attention to detail and professionalism. 

For example: 

A statement like “I’m detail-oriented” has a clear spelling mistake that will likely lead to a negative impression. 

Ending on a Passive Note

Your closing paragraph is your last chance to impress the hiring manager. 

Maintain an enthusiastic tone and express your eagerness to move forward in the process. 

Instead of “I hope to hear from you soon,” use a more active and assertive phrase like “I look forward to discussing how I can contribute to your team.”

Using an Unprofessional Sign-off

Finally, remember to sign off professionally.

Use a traditional closing like “Best regards,” or “Sincerely,” followed by your name. Leave the “Cheers”, “Ciao”, and “Peace out” for your friends.

And Now You Know How to Write a Great Cover Letter

Hopefully you’ve figured out by now that this guide isn’t just about how to write a cover letter.

It’s about showcasing your story, your passion, and why you are a perfect fit for the perfect job.

A well-written cover letter is your golden ticket to the career and life you’ve always wanted, and now you know what it takes to create one for yourself.

So go ahead. Write that cover letter and submit that job application. Your dream job awaits!

Pat Blakely

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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The Mind Trick That Will Change the Way You Write Cover Letters Forever

Finally. You found it. The dreamiest dream job that ever waltzed into existence. And you're ready to apply.

You sit down to craft your cover letter, and the primary thought in your mind is: I hope they choose me. I really want this job.

Anxiety floods your body, triggering a rush of paralyzing thoughts and questions: Am I good enough? Do I have the right qualifications ? What if they've already found someone to hire? Am I just wasting my time? What if I sound too casual? Or too formal? Am I just kidding myself? Gah!

What pours out of your fingertips goes something like this:

Dear Sir or Madam,

I am writing to inform you of my interest in applying for the position of social media director at Save the Dolphins. I believe I am highly qualified and possess the necessary skills to meet the criteria you have outlined. Over the past several years, I have refined my ability to…

You stop mid-sentence, realizing that your cover letter sounds totally depressing and awkward. And no wonder! Trying to convince someone that you're "worthy" of respect and attention is—well, totally depressing and awkward!

The good news? There’s a very simple mind trick that changes your entire cover letter-writing approach in an instant.

Pretend that the person you're writing to already loves and respects you. Pretend that the person you're writing to already believes that you're worthy and valuable. Pretend that the person you're writing to doesn't need a big sales pitch.

This person already gets what makes you great. In fact, you're basically already hired! The hiring manager is just curious to learn a teensy bit more about you.

You could even pretend that you just received an email from your soon-to-be boss, saying:

Hey, since you're practically already part of the family, we'd all love to learn a little more about you!

So, tell us: What inspired you to apply for this position? (We're sure glad you did!) What are your big passions, dreams, and goals? Got any ideas on how we could do things even better around here?

We're so curious! We love your smart brain, we value your ideas, and we want to get to know you!

Return to your cover letter draft, start fresh, and see what pours out of your fingertips this time. Now that you’re “pretending,” I’m guessing it’ll be something like this:

To my friends at Save the Dolphins:

When I learned that you were seeking a new social media director, I was over the moon.

Because when I'm not geeking out about the latest Instagram filter or Twitter meme, you can usually find me at the beach—hunting for starfish and sea anemones or catching a wave on my longboard.

Social media and the sea: my two greatest passions. Using one to heal and protect the other? A total dream.

My current role as a marketing manager at Bubbly Cola Co. has been a blessing—for the past three years, I've learned from the best in the business. And while my current position is pretty close to perfect, my supervisor fully supports my desire to find a new role that brings together all of my passions—especially my passion for planet-saving activism. In fact, when I told her about the position at Save the Dolphins, she smiled and said, "You've got to go for this. I'll be furious if you don't."

This is the part where I'm supposed to request an interview and assure you that "references are available upon request." Which is true.

But what I really want to do is offer you a gift : a six-point plan to help your marketing team use social media even more powerfully, starting right now. You can download the plan here . I hope it's helpful and fun. (I certainly had fun creating it!)

Oh, and if you'd like to walk through the plan over coffee, chat more about the open position, or swap stories about swimming with dolphins—I'd be thrilled. Hope to hear from you soon.

Here's to a cleaner sea and greener world,

[Your name here]

The lesson here is this: The next time you need to sell yourself, just tell yourself: They already love and respect me. There’s nothing I need to prove.  

It doesn't actually matter if it's true. If pretending helps to pull the words out of your head and onto the page, then it's precisely what you need to do.

Plus, sometimes, fantasizing can lead to real-world results. Try it — and see if it works for you!

Want more tips on how to express what makes you great? Hop on Alexandra’s mailing list for positivity-charged scripts and writing prompts. And don’t miss her new book: 50 Ways To Say You’re Awesome .

Photo of woman writing cover letter courtesy of Shutterstock .

Every other Tuesday, you’ll get actionable tips to land your dream job.  Subscribe

• Cover Letters

10+ Cover Letter Examples (+ Different Types & Formatting Guide)

Whether you’re looking to land your first job, changing careers, or simply exploring new job opportunities, writing a great cover letter might seem daunting at first. However, once you read this comprehensive guide and check out our superb cover letter examples, you’ll be well on your way to becoming an expert cover letter crafter.

Cover Letter Examples (By Career Situation and Seniority)

Our resume cover letter examples are just what you need if you’re going to learn how to write one for yourself. Keep in mind that all cover letters have a similar structure that you should follow:

• Contact Info –  Add your name, address, phone number, and email address.
• Greeting – Always start with a professional greeting that addresses the hiring manager by name.
• Introduction – Grab your reader’s attention with a first paragraph in which you introduce yourself and state your intention to apply for the open role.
• Body paragraphs – Write one or two paragraphs that highlight your professional experience, achievements, skills, and education.
• Closing paragraph – Insert your call to action and ask the hiring manager to invite you for an interview. Don’t forget to sign your name at the end.

With this information in mind, let’s check out some of the best cover letter examples!

Cover Letter Example 1: Returning to Work after a Job Gap/Relocation

Dear Mr. Hennessy,  My name is John Young, and I’m applying for a software engineering position at your company. I’m excited about your organization’s mission to change the world, and I’m passionate about your tech stack that includes Scala, Java, React, and Python, all languages I’ve used in the past. 

Recently, I took a year-long hiatus to aid my friend who launched a startup accelerator. During that time, I learned quite a bit about business strategy and going from zero to one hundred while working on a very limited budget. I’m confident that I can turn those skills into new products for your company. 

I’m prepared to get back into the game and restart my career as a software engineer in your beautiful city. I’m positive that I’m the perfect person to lead your middle-out engineering team. I would love to schedule a meeting and discuss this further. 

Our Take: The candidate starts by expressing his excitement about the company’s goals and then seamlessly proceeds to highlight the programming languages that he excels in. This way, he showcased that he is the right person for the job. He then explains that the job gap that appears in his resume was due to working on a personal project that has taught him some valuable new skills.

Cover Letter Example 2: Changing Careers

Dear Ms. Garcia,

Blending a formal background in marketing with proven success in retail sales and customer service roles, I am looking to transition into public relations and believe I would make a great fit for the advertised position of Public Relations Specialist at your company.

Having both used and sold your products, I am already well versed in your brand and both present and past years’ offerings. I have followed with excitement as you launched in European and Asian markets and incorporated an international feel into your product line. I would bring both passion and expertise to championing your company with the press and public.

I am already trained in creating buzz and awareness through social media channels including Twitter and Facebook. When my sales team decided to participate in Walk for a Cure three years ago, we used social media to heighten our sponsorship support and raised more than $20K for the event.

Confident my transferable skills make me a solid candidate for this opening, I respectfully submit my resume for your review and request a meeting to discuss the opportunity further. I will make myself available at your convenience and look forward to your call to arrange a time. Thank you for your time and consideration.

Our Take: This candidate leads off with a strong statement about her career change goal and her fit for the specific position at hand. She uses the rest of the letter to discuss her interest in the company and some of her key transferable skills/experience.

Cover Letter Example 3: New Graduate/Entry Level

Dear Ms. Morris:

I am writing in response to your listing in the Memphis Gazette for a nurse’s aide. Please accept my enclosed resume for consideration.

As a CPR-certified lifeguard and an LPN student at Memphis Community College, I have the formal training necessary for this position. Additionally, with two years of experience in retail sales, I have excellent customer service skills that can translate well to patient relations.

After you have reviewed my resume, I hope to meet with you to discuss how I can be beneficial to your team. I look forward to hearing from you to schedule an interview at your earliest convenience.

Our Take: Nice concise approach for an entry-level candidate. She doesn’t have years of nursing experience to point to, so she highlights her training and how her non-nursing work experience has also helped to prepare her.

Cover Letter Example 4: Professional

Dear Mr. Carter,

As an Accounts Payable & Receivable Specialist , I offer a proven ability to accurately process invoices, payments, reimbursements, and tax reports. I quickly learn and adapt to software changes and updates and help team members resolve issues and problems they are having with data input and processing.

Examples of my accomplishments include:

• Handled biweekly accounts payable processing of checks and ACH payments; reconciled payments made to accounts payable software and addressed any discrepancies that arose.
• Created a spreadsheet that listed bank and routing numbers to expedite the processing of expense reports.
• Uploaded and reconciled monthly phone bills for approximately 200 branches and 4 operational centers; total billing amounts were coded for various departments and branches as required.
• Confident I will prove valuable to your company, I respectfully submit my resume for your review. I would also like to request a personal meeting to discuss your upcoming goals and how I can help you achieve them. I will make myself available at your convenience and look forward to your call. Thank you for your consideration.

Our Take: For an experienced candidate, a bit more detail is expected. This candidate customized the bullet points to specifically communicate his experience with the position responsibilities listed in the job description.

Cover Letter Example 5: Manager

Dear Ms. Nguyen,

As a Human Resources Manager with a strong customer service background, I offer expertise in employee relations, benefits administration, and generalist duties. I have made significant contributions to succession planning and workforce engagement as well as ensuring compliance with employment and labor requirements.

I am also known for my ability to help identify and implement key technology and process improvements. I am well-versed in Six Sigma methods and have led projects which produced significant and sustainable savings. Other examples of my work include:

• Creates positive employee engagement for 2,000+ personnel at Company XYZ via proactive communications, prompt issue resolution, and fair/equitable treatment.
• Led Six Sigma project related to FMLA administration and online orientation programs for Lean Belt training.
• Proved instrumental in the deployment of an E-recruitment system that serviced a Fortune 200 company; defined policies, procedures, and communication planning for the project.

Confident I will make a positive impact on your organization, I respectfully submit my résumé for your review. I would also like to request a personal meeting to discuss your goals for this position and my potential contributions. I will be available at your convenience and look forward to your call to arrange a time. Thank you for your consideration.

Our Take: This cover letter highlights the applicant’s relevant accomplishments as a leader and manager. It goes beyond stating familiarity with the required job duties and emphasizes results in key projects. Remember that you don’t want to copy and paste your whole resume into the cover letter. Think about the key selling points that you want to feature prominently. The goal is to make them excited to learn more about you.

Cover Letter Example 6: Senior-Level Executive

Dear Mr. Jones,

As a Senior-Level Finance & Operations Executive , I offer proven success in maximizing productivity and improving profit margins. My work spans companies and business units at various stages of growth, including start-up, established, and turnaround settings.

Believing profitability requires strong revenue generation and cost controls, I monitor budgets and sales performance closely to identify areas for improvement. I am known for enhancing overall performance through technology upgrades, advanced employee training, and implementation of best practices.

Examples of my work include:

• Drove successful launch of start-up company by hiring a talent team, defining product development plans, and leading go-to-market strategies to achieve $35M+ revenue and 50% margins within two years.
• Managed daily operations of a $150M subsidiary that provided a complete suite of manufacturing solutions in the US and Canada; improved profit margins on overall product line by 10%.
• Proved vital to reorganization leadership that cumulated in a 10% productivity improvement in the sales and service organization and a 20% improvement in support organizations.

As CPA and MBA, I am confident I will prove valuable to your company and respectfully submit my resume for your review. I would also like to request a personal meeting to discuss your upcoming goals and how I can help you achieve them. I will make myself available at your convenience and look forward to your call. Thank you for your consideration.

Our Take: This cover letter nicely distills years of experience into a concise overview that really “sells” achievements most relevant to the specific advertised role. Each bullet presents a compelling high-level overview of a specific position, complete with impressive data points. It’s hard to be this concise when talking about a long career! However, a concise letter is always more effective — make the most exciting information jump out of the letter and grab the recruiter’s attention.

Cover Letter Examples (By Industry)

Teacher cover letter example.

Dear Principal Townson,

With five years of experience in teaching high school and a master’s degree in Chemistry, I believe I am an ideal candidate to fill the science teaching position you have open with the retirement of Stacy Jones. My teaching experience was at John Smith High School in Smallville where I taught all levels of Chemistry and helped host the science fair each year.

I keep up with all developments in teaching and chemistry by reading literature and attending conferences hosted by the American Association of High School Science Instructors. I have also volunteered my time at the community center, tutoring all levels of students in general sciences.

I look forward to working in this community and teaching at Rosewood High School. Please review my attached resume. I will be contacting you next week to schedule an interview. Thank you for your consideration.

Our Take: We love how this cover letter emphasizes the applicant’s relevant qualifications in the first line. This puts emphasis on her ability to do the job. Later, she briefly explains how she has kept current with industry developments and shows passion for her career by mentioning her volunteer work.

Nursing Cover Letter Example

Dear Dr. Manning,

Five years ago, I worked my first shift as an emergency room nurse and have never before left the workplace more fatigued and fulfilled. Today, I am proud to declare that I am still an ER nurse. I love this work partly because I flourish in a fast-paced environment. I also take great pleasure in the opportunity to care for patients every day and be there for their loved ones. This is not easy work, but I can’t see myself doing anything else which is why I am applying for the position of Emergency Room Nursing Lead. I believe that I can be a great asset to your team and that I have a proven track record when it comes to patient care as further shown in my attached resume. 

I have reviewed the qualifications required for this position. I am confident to say that I possess all the skills and experience needed. I have a BSN in nursing and have held a nursing license in good standing for over five years. I have experience working in emergency rooms at several large hospitals, and I fully understand all of the regulations that are in place. I also have the kind of team leadership that you need to ensure that even the busiest nights in the emergency room go as smoothly as possible. 

I would love to sit down with you and discuss my qualifications along with your needs when you are free. Meanwhile, please review the rest of my application package. There you will find all the information you need. 

Our Take: The candidate starts by stating her experience and expresses how difficult a nursing job can be. However, she then turns it around by stating that the rewards are worth the effort. We like her storytelling approach and how she highlights her passion for working with patients and transitions into why her abilities qualify her for the job.

Business Analyst Cover Letter Example

Dear Ms. Sousa,

I am applying for the advertised business analyst job at your company that was posted on your website. I am a data-driven critical thinker with excellent interpersonal skills who holds teamwork in high esteem but can also function independently. I am always searching for fresh ideas and solutions that I can bring to the table to increase the company’s efficiency. 

During my time at XYZ Group, Ltd., my previous employer, I developed and implemented a new program designed to drop needless business expenses. In just one year, the costs were reduced by 15%. Apart from project management, I spearheaded the collection and analytics of business processes and data toward creating more efficient business models. Thanks to my achievements, I was ranked as one of the best employees in the company and received recognition from top stakeholders.

I would be delighted to join your team because I believe that the experience, skills, and vast knowledge that I bring to the table could improve the company’s operational performance. Thank you for your time and consideration, and I look forward to speaking to you soon. 

Our Take: Adopting a confident tone in your cover letter is a good way of showing the hiring manager that you have the necessary skills and experience to shine at the job you’re applying to. It’s also great when candidates state their accomplishments and showcase the contributions they can make to a company if hired.

Cover Letters: Basic Rules to Follow

What is a cover letter and how do you write one? It can feel like a chore but it’s actually one of the surefire ways to get an actual job interview.

There are five simple rules to follow if you want to write cover letters that make hiring managers giddy with excitement before meeting you:

1. Your cover letter should be grammatically correct and error-free

Avoid making grammar and formatting mistakes to give your cover letter a professional appearance (regardless of the job you’re applying for). If you’re not a particularly good writer, use a tool such as Grammarly to clean up your text, or kindly ask someone to read and edit your document.

Hiring managers get turned off when noticing mistakes in your cover letter. It sends them the wrong message about your professionalism and attention to detail.

2. The maximum length of your printed cover letter should be one page

If an employer asks for a physical cover letter, make sure it’s only one page long. You’ll want to add essential information highlighting your professional experience and best personality traits. The letter should also be printed on high-quality paper just like your resume.

If you send your cover letter digitally, cut and paste it into the email and attach your resume. Make sure that the letter is easy to read with minimal scrolling. Get to the point and be succinct. 

3. The letter should include examples of your qualifications

You can write a cover letter in paragraph or bulleted formats, but either way, you should include examples of your achievements and credentials. While you want to be brief, you also want to encourage the reader to review your resume for greater detail. The best way to do that is to call out two or three things you have done professionally to catch their attention and make them want to know more about you.

4. Your letter should address a specific person

Whenever possible, do some research and learn a few things about the person who will be reading your cover letter. This is a minor detail and some hiring managers won’t care, but it can distinguish you from your competition all the same. More importantly, don’t send an obviously-generic letter that has not been customized for the company/position.

5. Your letter should end with a call to action

When you close your letter, be sure to ask for a meeting. It is obvious that you want an interview when you submit a cover letter and resume, but job hunting is usually helped along with a proactive approach. Therefore, at every point in the application process, you should seek to move along to the next stage of consideration.

Don’t miss the opportunity to encourage a meeting with the hiring manager when ending your letter. Also, be sure to thank them for their time and consideration.

Do You Need a Cover Letter?

Second chances to make good first impressions in the job search are scarce. Adding a great cover letter at the beginning of your resume gives you the opportunity to “wow” the hiring manager. It also helps you influence their opinion prior to meeting you. Remember that your resume cover letter will be reviewed by a real live person who will be deciding whether or not you are worth their time to interview. It makes the difference between your resume going to the “yes” pile rather than the “file for future opening” (or the real or digital garbage can).

Even though there are times when a recruiter or hiring manager will skip right over your cover letter and focus on the resume, other screeners won’t even look at your resume if the cover letter doesn’t get their attention. Why take a chance? Write a strong cover letter and you’ll know that you’re doing everything possible to get past the gatekeepers and score an interview.

There are plenty of resources on the internet that you can learn from. A simple Google search might take you a long way when looking for a job. But once you find one you really want, you start thinking that you’re not ready to go get it.

A strong cover letter can give you confidence in your application. Send one along with your resume and you’ll know that you might have already stirred a potential employer’s curiosity.

If you’re struggling with writing your cover letter, the samples that you’ve seen so far will supplement Big Interview ’s Resume Curriculum. Everything you need to know about writing persuasive resumes and cover letters can be found there including structure formatting, writing great summary statements, and meaningful ‘Thank You’ notes.

It’s really easy to use. Just log in to your Big Interview account, select ‘My Resume’, and press the ‘Watch Lessons’ button under Resume Curriculum.

You’ll then be taken to the lessons page where you’ll have access to some great advice like how to add high-value details to your letter, how to follow a job application’s requirements, and how to turn them into advantages.

Three Situations When a Good Resume Cover Letter is Critical

1. when you need to include information that should not go into the resume.

A resume is a formal business document with strict rules that must be followed. These rules include not writing in the first person or including personal information like your desire to relocate.

However, there are times when you need to communicate this type of information in order to make the case for your fit for the position.

​​ Example: Your cover letter can be used to communicate your intention to make a transition in your career or move to another city/state. Recruiters receive thousands of unqualified resumes for every position. They will look at your resume and cover letter and immediately trash them if they don’t see a fit — assuming that you are another one of those annoying applicants who applies for every job posted. This is always a challenge for career changers and individuals looking to relocate and a good cover letter can make a big difference.

Example: Your cover letter can also explain away other aspects of your particular career situation that might not be appropriate to include on your resume. For example, if you took some time away from the workforce, but have kept your skills and knowledge up-to-date.

In some job ads, the company will ask for specific information to be included in your cover letter. This technique is used to make screening easier – if someone can’t follow simple application directions, why waste time on an interview? Pay careful attention to the information they request and be sure to address it.

One problematic area is if they ask for salary requirements to be included in your cover letter. Companies make this request to help them rule out individuals with higher salary requirements than they have budgeted for the position, but it can also lock you into a lower pay range than they might offer you otherwise.

However, ignoring the request could disqualify you as well. Ergo, I suggest you research the average salary for the position you are applying to in the state of the opening and include a range slightly above and below that number .

2. When you want to reference a network connection

There is no right way to include in your resume, “Our mutual associate John Smith referred me to this role and says he thinks I will make a great fit for the job opening.” That is a reference line reserved solely for the opening paragraph of a cover letter. There are multiple ways you can mention a network connection or mutual friend in a cover letter, but such a statement has no place in a resume whatsoever.

Note: In professional resume writing, it has become passé to include a list of references on your resume or even the line “references available upon request.” Such information takes up valuable real estate on your resume (which should be 1-2 pages max) and it is best to focus on your achievements and qualifications instead. Besides, the hiring managers know you will give them references when they request them.

Rather than waste space on your resume, prepare a reference sheet with the same header as your resume and give it to the interviewer at the end of your meeting.

This sheet should include the first and last names of your references, their titles and company names, city and state, phone numbers, and e-mail addresses if possible.

You can even be proactive and have letters of recommendation ready to hand to the hiring manager at the end of your meeting, but don’t send them prior to that initial interview.

3. When you want to emphasize why you’re interested in the company

One way to distinguish yourself as a job candidate is to research the company you are interviewing with and talk about things you like or ask questions about the work they have coming up. This demonstrates your interest in their particular organization as opposed to them being just another job ad you responded to in your desperate attempt to find employment.

You can use your cover letter to show that you’ve done your homework and see a strong fit with the organization. Within the second or closing paragraphs of your cover letter, you can mention being interested in the specific work the company does, recent grants they have been awarded, a product they recently released, etc.

Again, this is not appropriate for inclusion on your resume, but adding it to your cover letter can help you stand out from the stack of applications the hiring manager is sorting through on the day your resume passes by him/her.

Cover Letter Format Examples

When choosing a cover letter format, consider what stage your job search is in and how you want hiring managers to perceive you. Cover letters are used for many different reasons and the proper format for each one varies.

The three main types of cover letters are the application cover letter, the prospecting cover letter, and the networking cover letter. You may also send cover letter emails which are an effective and increasingly common way to introduce your resume.

Let’s take an in-depth look at each type of cover letter and see exactly what sets them apart.

Application Cover Letter

This is the most common cover letter used alongside a resume during a job application. It’s geared toward a specific job, and it is designed to highlight the skills and specifications listed in the job posting.

The application cover letter is a vital instrument that gives you the ability to sell yourself as a job candidate. It rounds off your resume and expands on relevant parts of your work history and qualifications.

Application Cover Letter Example

Dear Ms. Osbourne,

I am writing this letter to express my interest in the graphic designer opening as advertised on your website. 

If hired, I believe I can begin making valuable contributions to the design team of your company from day one. I possess a wide range of abilities that combine fresh art and design principles. Furthermore, my knowledge of Adobe Creative Suite, HTML, and CSS will allow me to play a pivotal role in the implementation of your design initiatives. 

During my previous job, I led a team of six designers to develop and implement the graphic, layout, and production of communication materials while helping clients cut their costs by an average of 17%. I also oversaw the efficient use of production budgets running from $3,000 – $20,000 and developed a myriad of marketing programs including advertisements, presentations, infographics, newsletters, brochures, and logos that have improved client transactions by an average of 35%.

I look forward to discussing face to face how my skills and strengths can best serve your company. In the meantime, please review the enclosed resume and portfolio. Thank you for your time and consideration. 

Our Take: In the first paragraph , the candidate is quick to mention all the tools they employ to bring value to the company. They use the second paragraph as a canvas on which to paint all of their accomplishments and relevant experiences.

Prospecting Cover Letter

Prospecting cover letters are also known as letters of inquiry or cold call letters. They are useful if you’re looking to apply to a company that isn’t actively hiring or isn’t widely advertising. A prospecting cover letter shows your interest in learning about available positions while at the same time demonstrating eagerness and initiative.

If the company decides to expand its talent pool, sending a prospecting cover letter could put you at the top of the list of desirable candidates.

Prospecting Cover Letter Example

Dear Mr. Patel,

Your company recently came to my attention while reading a very interesting LinkedIn article about how you’re becoming innovators in the industry. I’d very much like to embark on this journey with you. I haven’t seen any open positions on your website, but I’d like to be considered for open positions in the future. I’m interested in pursuing a career in software engineering. The hybrid work model that your company employs couples well with my extensive remote experience. 

I have a bachelor’s degree in Software Engineering, and in the following months, I will obtain a certification from the Institute of Certification of Computing Professionals. In addition to my two years as a freelance software engineer, I also have four years of software engineering experience at a publicly traded corporation. 

Please review the resume I’ve attached which contains additional information on my skills and experience relevant to your company. I’d love to discuss any openings you may have coming in the near future. Thank you for taking the time to read this letter.  

Our Take: This candidate took the bull by the horns and went straight to knocking on the company’s door. Even if there is no open position, their chances will grow when a job becomes available.

Networking Cover Letter

Networking is a highly effective method of finding a job. According to the U.S. Bureau of Labor Statistics, 70% of all jobs are found through networking. It can help you discover job opportunities that might not be advertised yet or it can provide you with a job opportunity that was previously non-existent.

Sending a networking cover letter during your job search is a good idea if you need help from a contact in your industry or career field to introduce you to a potential employer.

Networking Cover Letter Example

I hope this letter finds you well. I’m reaching out about possibly meeting to get some information from you as a top professional in our field. 

As you might remember from our time as co-workers at our previous company, I have always thrived when working in client-facing positions. I’m looking for a new career opportunity in that direction and I wanted to ask for your advice. 

As I’m aware of your experience and your vast area of expertise in working with job seekers on a more personal level, I feel confident that you are the right person to discuss this matter with. 

I know that it’s a busy period for you right now, but I’d appreciate it if you’d let me buy you a drink and pick your brain. I’d also value your thoughts on the matter via reply if we can’t meet. 

Our Take: This candidate knows that a networking cover letter has a casual tone. He uses an informal greeting but still sounds professional throughout. He makes sure to emphasize his former co-worker’s skills and success before asking for a casual meeting and some friendly advice.

Email Cover Letter

This simple, short, and professional cover letter is sent over email when a formal cover letter is not requested in a job posting. It does not follow a specific format but usually includes a greeting and a simple body of text explaining your experience and interest in the company. You should also include a closing with references to any attachments such as your resume, portfolio, samples, or any other necessary documents.

An email cover letter should be a maximum of two paragraphs long and the writing style should be casual but still professional. Remember to create a subject line that includes the position you’re applying for.

Email Cover Letter Example

Subject line: Following Up on Your Content Writer Job Posting on LinkedIn

Dear Mr. McClane, 

This letter is being submitted as an introduction. I am applying for the position of Content Writer with your company. I believe my verbal skills and writing style would be of great value to your team and I can guarantee that if hired I would offer original content with a quick turnaround time. 

I’ve been writing content for over six years and have contributed to several notable blogs in the IT, Finance, and Cryptocurrency industries which I’ve mentioned in my resume. I would like to continue my passionate journey toward advancing my writing career within your company. I am adept at writing SEO (search engine optimization) articles that convert efficiently which would suit your article marketing business model well. I also write highly engaging copy for social media campaigns as seen in my portfolio. 

I read in your job posting that you’d like a candidate who possesses in-depth knowledge of working with keyword research tools. I’m happy to say that I’ve been using Semrush successfully for the last four years. 

Please review my attached resume and portfolio. I’m looking forward to meeting you and discussing my writing skills and history in more detail. 

Our Take: The candidate keeps it short and sweet. They shed light on their relevant skills and then guide the hiring manager towards the resume and portfolio.

Cover Letter Examples – Bottom Line

Adding a cover letter to your resume is the best way to connect with a potential employer from the get-go. Hiring managers get a glimpse of your accomplishments and experience as soon as they open your email or letter.

By analyzing good resume cover letter examples, and understanding their purpose, it will become simpler for you to write one yourself.

Make sure to stick to the structure and include only the best things about your career. Also, remember that your cover letter should only include valuable information that does not repeat itself in your resume.

Stay fresh, always.

___________________________

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Our cover letter template designs and samples have been carefully crafted to maximize their visual and textual impact. You want recruiters to fall in love with your professional story before they even meet you. That’s what we aim to help you with.

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Finally, you don’t have to build anything from scratch. That’s always the most difficult part. And now it’s the part you can just skip. Our free cover letter templates are ready to use and fill in with minimal effort. The attention-grabbing beautiful designs and organized structure have been tested and vetted. All our cover letter templates have been approved by recruitment experts.

Recruiters and hiring managers still emphasize poor grammar and typos as a dominant reason for rejecting applications. Don’t be a part of that statistic. We’ve taken care of combining all the tools you need in one place - including a spell-checker. No need to use multiple software or online tools - the perfect cover letter build unites them all!

Go beyond just files and documents. Actually control and analyze your application process in one powerful dashboard. Our job tracker helps you monitor every stage of the job hunt. It provides a bird’s eye view of your successful tactics, as well as possible improvements. Add jobs to your shortlist to pursue later. Keep tabs on your offers. Stay on top of scheduled interviews, follow up on completed ones and more.

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Go to our varied collection of beautifully designed cover letter templates and pick one that suits you! We have created templates and samples that align with jobs, industries and professional image goals. All you need to do is consider which one strikes your fancy and is appropriate for your potential employer.

Add your contact information, as well as any needed (and appropriate) personal data the employer requires. Our well-designed templates make sure your info won’t get overlooked and your documents don’t get lost due to boring visuals. After all, your cover letter is your ambassador.

Save tons of time, condensing the long journey of a convincing professional appeal to several minutes and keystrokes. You can use our free guiding samples that show mock-up cover letters, written by hiring professionals based on years of experience. With all the technical and guiding support - this won’t take long!

Tailor the design, structure and formatting of your cover letter in a couple of clicks. The template and other aspects of your document can be adjusted as you see fit. And what’s more, you can experiment as long as you want - our online and offline sync features mean you won’t lose any of your changes even if you lose your internet connection.

Whether your employer uses an Applicant Tracking System or prefers email, whether they use Mac or PC - we’ve got you covered. Make use of PDF files to perfectly preserve your beautiful cover letter formatting.

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How to write a cover letter that will land you a dream job

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Applying for jobs can be a messy and stressful business. Almost everyone will have their own tips and tricks when it comes to writing the perfect cover letter, and if you’re shopping around for guidance, you’ll often end up with conflicting advice.

One universally acknowledged truth is the importance of a cover letter. To many, it’s just as important as the resume. A cover letter serves the purpose of targeting the specific employer you’re sending it to, highlighting your appropriateness for the job.

Writing a great cover letter will have your application standing out from the rest, and give the employer clear reasons why you’re the right person for the job. It could be the difference between landing your dream job and not even getting a call back. So whether you’re taking the next step forward, looking for your first graduate job or changing careers, here’s how to write a great cover letter.

Separate your cover letter from your resume

Your cover letter shouldn’t be seen as an opportunity to rewrite your CV in paragraph form. A cover letter is a chance to show what you can bring to a position over and above the strengths and experience found in your resume.

‘Cover letters should be adapted to each position you’re applying for highlighting the parts of your resume most appropriate to the job by giving specific evidence showing you are right for the role,’ advises Sandy Babiolakis, a career consultant with DeakinTALENT.

You can think of your cover letter as an introduction to your application. It should take some of the raw data from your resume and explain why it is applicable to the position you’re applying for. Highlight the qualifications, skills and experience you have that are most relevant to the role, and take the opportunity to make the case for why you’re a good match.

‘It should also highlight why you are interested in the role and organisation,’ Babiolakis adds.

Your cover letter should tell the employer a) how you are qualified for the job, and b) your reasons for applying.

Structure your cover letter the right way

Working within the solid framework of a cover letter format will ensure that your cover letter is kept short and impactful. A well-structured cover letter might consist of:

• A salutation This will depend on how much contact information you have, but if you’ve got a specific name, use it formally (e.g. Dear Mr Smith). If you’re unable to get a contact name, simply start with your opening paragraph.
• An opening paragraph Create a positive first impression, and get their attention by showing some knowledge of their company and why you want to work there. ‘I would say the opening paragraph is most impactful,’ Babiolakis says. So make it work hard for you.
• The body Begin with a clear topic sentence identifying your skills, qualifications, knowledge and interests that are applicable to the role. Provide real world examples of the use of these attributes. Use positive, convincing, active language to make your points.
• A closing paragraph Begin by reaffirming the points made in your opening paragraph – that you’re interested in the position and believe you’d be a good fit. Invite the employer to read your resume, and indicate your desire to meet with them face-to-face. ‘End with thanking them for their considering your application and end off appropriately with “Yours sincerely” or “Kind regards,”’ Babiolakis adds.

Mirror what the employer wants

Try putting yourself in the employer’s shoes. Babiolakis advises that you ‘make a list of what they employer is asking for.’

What would their ideal candidate be? Analyse the job ad and identify their focus. Perhaps the ad repeatedly mentions the need for good organisational skills, or indicates a preference for candidates with great Microsoft Excel skills. Form a dot point list of these preferred traits.

Now you need to show the employer how your selling points line up with what they’re after. Did you have a role in a previous job that required excellent organisational skills? Have you previously completed a Microsoft Office suite course? This marrying of their needs and your strengths will form the main body of the letter.

Keep it short and punchy

Anyone who has looked through job applications before can tell you that very little time is spent considering each one.

‘A cover letter should be no more than one page,’ Babiolakis advises.

You’ll get straight to the relevant information, without fluffing it out. You’ll be clear and simple in your language, and use short, punchy sentences.

Finish with a mic drop

‘The final paragraph is the call to action,’ Babiolakis says.

Different closing sentences will suit different situations. You may want to use it to tell them why you’d like to work with them, why you feel passionately about the role, or why you’d be the best candidate for it. Be sure to spend time crafting the perfect closer. When you find it, you’ll know.

Take time for the finishing touches

Before you finalise your cover letter, it’s a good idea to have someone you trust look over it.

‘It’s important to review your completed cover letter for any spelling or grammar errors. Apart from not being professional, its shows poor attention to detail,’ Babiolakis points out.

Send the right type of file

Cover letter completed, you’re now ready to send the application. But before you do, it’s important that you convert it to PDF. There are a few reasons for this. A PDF file offers security, as it can’t be altered at the receivers end. It can’t be corrupted, with the page layout becoming distorted on conversion in Word. A PDF looks polished and professional.

A well written cover letter is a digital version of a strong and confident handshake. It offers you a chance to make a great first impression to potential employers, and allows you to sell your suitability to the position. It is often the difference between receiving a ‘thanks for applying’ email, and a phone call to arrange an interview.

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The admin involved in finding a job can be tough. Not only do you spend time perfecting different versions of your resume, but you also have application forms to fill out too. The last piece of the puzzle is crafting a cover letter as the perfect introduction to your job pitch.

If writing a cover letter is a challenge or frustration for you, online cover letter templates can speed up the time to hire!

What Is a Cover Letter?

A cover letter is the front cover of your job application, which sits on top of your resume. While you might send out identical copies of your resume to multiple companies you're applying to, your cover letter should be specifically tailored to each job.

This gives you an opportunity to highlight areas of your background a potential employer might be interested in. The document also gives recruiters a taste of what it would be like to work with you.

A cover letter can help you stand out from the crowd, and break away from the basic details of your skills and qualifications. You can use this opportunity to inject a little more personality into your resume pitch.

Essential elements of a cover letter include:

• Your contact details.
• The name of the hiring manager.
• Where you found the vacancy.
• Why you're the best person for the job.
• What you can bring to the role.
• Your knowledge of the company.
• A sign-off, thanking the hiring manager for the opportunity.

Why Cover Letters Are Important

Writing a cover letter can sometimes feel like a waste of your time–you might even be wondering if anyone is actually going to read it. But in a 2020 survey, ResumeGo revealed that 87% of hiring managers and recruiters read cover letters, particularly when:

• Candidates have been selected to progress to the next hiring stage
• Candidates are on the border of moving to the next stage
• Questions are raised by a candidate’s resume.

Don’t be tempted to skip sending a cover letter with your application. If it’s a requirement of the job application, you don’t want to put out a message to a potential employer that you can’t follow simple instructions. Instead, you can save time on your application by using a cover letter template.

5 Cover Letter Templates to Land Your Dream Job Faster

A template helps you understand exactly where each component should be placed within your cover letter. Although the text must be customized towards the company you're applying to work at, an online template will help you to organize the main points.

1. Venngage

Venngage provides a platform for creatives to produce infographics , brochures, and cover letters. With its intuitive interface, you don't need any design skills to make your cover letter stand out for all the right reasons.

It's free to sign up for Venngage, but premium members have access to more than 40 cover letter templates. However, there are some excellent free versions with the option to include a photo for extra customization.

You can easily change the colors, fonts, and add your own signature to the letter. This will be stored within the “Designs” section of the Venngage platform, and you can download it as required.

Canva is a popular graphic design platform, packed with templates for presentations, posters, documents, and other visual content. Once registered in Canva, it's free to create a cover letter to level up your career . However, more templates are available if you're a Canva Premium member.

To get started, type "Cover letter" into the templates search facility.

Select a style you like, then modify elements like the color, fonts, headline, and layout. You can also paste your text into the body of the letter. Once ready, download your cover letter for free, as a PNG, JPG, or PDF file as required.

3. Resume Companion

Resume Companion uses a quick wizard to take you through career-related questions to create your cover letter. You’ll provide answers to:

• Do you have work experience?
• Did you graduate from college, and when?
• What was your previous job title and company worked for?
• How many years of work experience do you have?
• What are your professional skills?
• Do you want to explain any work gaps?
• What is your skill set?
• Which word describes you?
• How would others describe you?
• What position are you applying for?

Based on your answers, the wizard will generate a cover letter, which you can personalize further by adding your contact details and information about the company and position you're applying for.

When you’re ready to download your cover letter, you’ll be introduced to their payment plan page. You can get started with a 14-day trial for $1.95.

4. Kick Resume

The Kick Resume platform offers a wide range of free cover letter templates that you can filter by industry type.

Once you’ve chosen your template, you’ll fill in your details in the fields provided, including your signature. In the letter body field, you’ll also have the option to choose from 23,324 pre-written phrases for more than 3,200 job titles.

Example : A freelance designer might choose “Archive, organize, and update graphic files” as one of your job responsibilities.

You’ll design your cover letter based on colors, fonts, before proofreading it. To download, you have the choice of saving it as a PDF or Word attachment. Alternatively, you can send it to email, save it to Dropbox, or to Google Drive.

Zety’s cover letter builder takes less than 5 minutes. The cover letter builder takes you through a wizard to answer questions based on your strengths, your skills, and your working style. This helps the template to personalize the tone of your letter.

Before finalizing your letter, you’ll choose whether your style is:

• Enterprising
• Investigative
• Service-oriented.

This will generate a template for you to edit further before downloading your finished cover letter. You can choose to download, print, or email your cover letter, but will be prompted for payment first. A 14-day trial is available to give you a test run.

Start Customizing Your Cover Letter Today

As a key component of your job application, don’t overlook the importance of a cover letter. It can help to attract the attention of a recruiter and makes a powerful opening statement for hiring managers to consider.

If you’re low on inspiration or need to create multiple versions of your cover letter, then a template is a useful way to try out several styles and layouts. Don’t forget to keep track of your job search, so you know which cover letter and resume template combination are producing the best results.

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How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

Customers Interviewed by:

Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

• What specific problems or challenges is this role designed to address?
• How do my skills and experiences align with the job requirements?
• Am I a good fit for the role?
• What unique value can I bring to the company in this role?
• Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

• Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
• Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
• Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
• Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
• Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

• Briefly mention a specific project or experience you enjoyed.
• Highlight a distinctive skill or trait that sets you apart.
• Talk about how your values align with the company’s mission or culture.
• Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

• Do personalize . Address your cover letter to a specific person whenever possible.
• Do be concise . Keep your cover letter to one page.
• Do show enthusiasm . Mention specific reasons why you want to work there.
• Do include measurable accomplishments . These are achievements that can be quantified , such as increasing sales by a percentage.
• Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
• Do be professional yet friendly . Avoid overly formal language.
• Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
• Do include a call to action. Suggest scheduling a meeting or a call.
• Don’t be too formal . Strike a balance between professionalism and friendliness.
• Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
• Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
• Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
• Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
• Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
• Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

• Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
• Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
• Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
• Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
• Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

• Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
• Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
• Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
• Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
• Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

• Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
• Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
• Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
• Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
• Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

• Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
• Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
• Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
• Showcase your relevant experience. Use specific examples to demonstrate your abilities.
• Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
• End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
• Proofread your letter. A single error can torpedo your chances at getting an interview.
• Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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How to Write a Cover Letter That Will Get You Your Dream Job

You’ve done it. At last the search is over. You’ve found your dream job. Ah, Oh. You have to write a cover letter.

Now the question is how to get considered for the position when there are 250 other applicants? The best, most direct way you can showcase your talent is only partially through your resume—the first impression you make is with the cover letter. Resumes are flat. This is your opportunity to become three-dimensional to your prospective employer. Don’t hate the cover letter—embrace it! You can write the perfect cover letter that’s going to open doors to set you on your path to your dream job. Here’s how.

1. Brainstorm.

Write a list of five positive adjectives, attributes, or skills that describe you. Don’t just pick adjectives at random—you have to be able to support them with evidence. Here are some samples to get you started:

• Excellent time management skills: took 18 hour course load as part of your degree in Communication, participated in 4 clubs, and volunteered 20 hours per week, while maintaining at 3.75 GPA.
• Compassionate: volunteer at a soup kitchen 20 hours per week
• Creative: hobbies are painting and pottery, member of the Creative Writing Society and Poetry Exchange

2. How to Begin.

I understand that you want to be unique and eye-catching. The first two sentences of a cover letter are generally not the place to do so. It’s slightly formulaic, but you should always being your cover letter with a statement of purpose. First and foremost, they have to know what position you’re applying for! You should begin with a variant of:

• “I am writing to express my interest in the position of Junior Community Editor and Curator. I would like to briefly share why I feel I am a strong candidate for the position.”

3. Make your Battle Plan .

You have to be strategic about what to highlight in your cover letter. You need to critically scan the job description and incorporate strategic words in your letter. Large corporations actually scan cover letters and chuck out the applications that don’t mention certain key words.

How to do this? Let’s pick apart an actual advertisement for a Junior Community Editor & Curator position. The description stresses analytics, research, social networking and social business platforms, strong communication skills—make sure you include these words in your cover letter!

This job was tailored made for  Arts and Communication  majors. Your BS degree in Strategic Communication provides you with the exact skill set they’re looking for. They want strategic newsletters? Perfect! Your course in Strategic Communication taught you how to strategically target stakeholders in publications, and you developed the skill as part of your internship with Marketing, where you strategically designed a newsletter for incoming freshman.

You’ve conducted in-depth research on the emerging trend of advertising across social media platforms, and are masterful in using Facebook, Twitter, Google-Plus, LinkedIn, and Pinterest.

Moreover, you contributed to the  blog for the School of Arts and Communication at Florida Tech, where you received intensive training on how to write effective posts with Google Analytics. Rattle off any skill sets that showcase your communication skills with relevant experience:  strategic communication, new media, layout and design and your role in professional organizations like Florida Public Relations Association and the newspaper The Crimson.

You generally want to keep this section to around three paragraphs. Unlike the short introduction, you can be as expressive as you want, but keep in mind that the best cover letters are one page—you aren’t doing yourself any favors by being super wordy. This is just a taster. If they’re interested in you, they’ll arrange an interview.

It should be single-spaced, and your paragraphs should not be intended, but you should include a blank line to separate paragraphs.

4. Signing off .

You have to revert to a more formal ending. Use a variant of:

• “Thank you for your consideration. I would love to discuss the position further with you at your convenience.”

Newbie mistakes to avoid:

Use the right company name!

Ideally, you should try and tailor each cover letter to the position that you’re applying for; however, when you’re apply for 20 jobs, I can understand how you might not have the time. If you’re simply plugging in the company’s name in a form letter, make sure you change it all the way through: how seriously do you think a recruiter of Corporation X is going to take a cover letter that says “I would love the opportunity to work at Company Y!”?

Proofread proofread proofread!

Spell check isn’t enough: you might have written “through” instead of “though” or—horror of horrors—misused “their” and “they’re.” It’s always better to have a second set of eyes look over your work if you can.

Don’t lose your “youness!” along the way!

A cover letter is a unique opportunity. It is a mirror that you are the dictator of—you can selectively showcase the assets you want to highlight, but the end result still needs to be you. Don’t lose the “youness” along the way!

Still having issues with your cover letter and resume? Fortunately, Florida Tech has an amazing Career Management Service s program.

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Expert Perspectives

How to Land Your Dream Job

Job Hunting 101: Learning To Locate the Right Opportunities

Applying for jobs: what you need to land an interview, acing the interview: what to do before, during, and after, frequently asked questions about landing your dream job.

If you’re ready to pursue your dream job, be prepared for honest self-reflection and dedicated time and effort. Working toward this goal will sometimes feel like a job unto itself. But it is all worth it, as your dream job will be one that excites you and provides more than just a way to pay the bills.

This guide will show you how to set yourself up for success and move through the application and interview process. We’ll help you start with real-world examples, tools, and resources for landing your dream job.

Some people know the exact job title they want and the company they want to work for, but your dream job might be more vague or undefined than that. It’s okay if you’re unsure of where to start. We’ll review how to determine what you want to do, where to look, and who to start interacting with.

1. Figure out your career goals

You can’t begin your job search until you know what your dream job is. It might take some work to define what you’re looking for, but starting with a list of likes and dislikes or pros and cons can get your ideas flowing. Ask yourself questions such as:

• How do I like to spend my time?
• What activities do I enjoy engaging in, what things do I like learning about, and what kind of information do I seek out?
• What types of problems do I like to solve?
• What kinds of skills do I have? (communication, technical, managerial, administrative)
• What is important to me in my work? (i.e., helping others, using my hands, influencing others)
• What type of employer do I want to work for? (small private company, large corporation, non-profit, for-profit?)
• Can I turn my personal passions or hobbies into a career?
• Is there anyone I know who has a job I’ve always wanted? How can I talk to them about it?
• What do I already know about the career field I am considering, and what do I need to learn?

Landing your dream job might require you to obtain new skills, but also consider the skill set that you currently possess. You may already have developed communication skills, such as writing or public speaking, or administrative skills like scheduling or coordinating. Using your current skill set will set you on the path toward discovering your dream job. Consider how you can leverage your skills and transfer them to a new role.

Look for commonalities between your personal preferences and skill set. One helpful exercise is to write out all these items on a large piece of paper and hang it up. Then, stand back, circle items that are similar, and connect the dots to help identify patterns. For example, if you enjoy helping others by coaching and mentoring and have strong verbal communication skills, you might consider jobs in teaching or advising. You could also plug the top items on your list into a job search engine to see which careers would be a good fit.

There are some great resources to help you re-imagine how to apply your skills and generate possibilities based on your most recent role. The Occupational Outlook Handbook is another way to explore careers while learning all you need to know about training, salary, and job outlook.

Once you identify your dream job, put together a list of small goals with reasonable deadlines. If the job of your dreams requires special training or education, think of some ways to get that process started. Work backward from your final goal and identify all the steps it will take to get there from where you are today. After you complete this preliminary process of figuring out what you want and how to get it, you can begin to look at job boards and company career pages.

2. Research online job boards

Of job seekers in the U.S., 79% utilized online sources, according to a study from the Pew Research Center . Career sites like the ones listed below make it easy for job applicants and employers to connect. There are also niche job search sites great to research, identify, and incorporate into the process.

For example, candidates interested in tech should check out www.dice.com , or www.idealist.org if seeking work in the non-profit sector. Here are a handful of the most popular websites offering job postings, career research information, and networking opportunities:

3. Grow and maintain your professional network

Job boards are a great resource, but there are others. About 30 to 50% of all hires come from employee referrals. This statistic highlights it does matter who you know and who knows you. Previous employers, coworkers, and college buddies can all be part of your network. Connections from the past can provide career opportunities today, but it’s vital to make new ones and get involved with the people who already have your dream job or work in your dream company.

Joining a professional association is a great way to connect with others in your field. However, you might not meet the requirements for certain associations, and they usually charge membership fees as well. An alternative option is to join LinkedIn Groups, which allow you to virtually network with colleagues and discover new job opportunities. LinkedIn Groups may not offer all the benefits of true professional associations, but they’re free and easy to join.

Everyone with a LinkedIn account or social media page has an inbox, which lets you reach out to the people doing what you dream of doing. Make a list of contacts and craft a personalized message requesting a quick 10 to 15-minute call. Ask questions, connect, and create a point of contact for future opportunities.

Avoid asking questions that can be answered by viewing their profile. Dig deeper by discussing topics such as how they made a pivot in their career and why they like working at their current company. You can even ask friends and family to introduce you to anyone who could give advice about your chosen field or connect you with the right people.

Here’s an example of how you could reach out for one of these networking calls: “Hi Christine, my supervisor, Phyllis Johnson, at XYZ Company met you at the NACE conference last year and suggested I connect with you to discuss the changes you recently implemented at ABC Company. She thought we could collaborate on a future project for a local conference. I would love to chat further about how you made the pivot at your organization. Would you have 10 to 15 minutes next week for a call? Thank you.”

Once you rekindle those old connections and make a few new ones, it’s important to maintain those relationships. A network is only as good as your commitment to keeping those connections relevant, worthwhile, and valuable. Developing a system to make contact regularly or bring value to your network will be key in making sure these connections continue to support your journey to your dream job.

Holidays or big events are always a good time to provide updates or check in with connections. Also, actively engage with your colleagues on social media — rather than just liking their posts, acknowledge people’s new roles with a direct comment, share articles that might interest others, and post questions that drive engagement to your profile. Commenting thoughtfully on someone’s post and following companies of interest are also helpful.

4. Learn how an applicant tracking system works

Hiring managers have the daunting task of sifting through potentially hundreds of applications per job listing. This is why most recruiters have access to applicant tracking systems (ATS) software that helps them automate and streamline the hiring process. Overall, more than 95% of Fortune 500 companies use an ATS to narrow down candidates for open positions based on keywords, skills, and experience.

There are several ATS options for companies, but they all mostly work the same way. Applicants will be asked to answer questions as well as upload resumes and cover letters to the system. The ATS software can do things like rank candidates based on whether they match the provided job description through keywords, notify the company if there are any red flags, and identify whether they have the required experience.

These features are helpful for companies but may seem impersonal to job seekers. Resumes of high-level applicants may be overlooked if they don’t contain enough keywords or meet the system’s algorithm requirements. Formatting issues can also cost candidates an opportunity (elements such as graphics, tables, text boxes, and columns often give ATS software trouble). In the upcoming sections, we will show you how to optimize your application to get noticed.

Companies also use assessments to determine if a candidate just looks good on paper or can actually do the work required. Assessing an applicant through a test project is one way for recruiters to get a snapshot of the candidate’s ability for technical jobs that require software proficiency.

Some hiring managers may ask applicants a series of questions relevant to the job. Their answers will provide insight into how a candidate thinks about and approaches their work. These are quick and effective ways for companies to gauge the level at which someone can perform the required tasks.

5. Practice good self-care

Finding your dream job can be a long, frustrating process. For each interview you land, there may be a dozen or more applications you submitted for other positions, leading to rejections. And even at the interview stage, there’s no guarantee you’ll actually get hired. You must find ways to cope with all this frustration and rejection to maintain your mental health.

For example, you could set boundaries, such as only looking for jobs on certain days of the week. Another option is to partake in a wide range of extracurricular activities outside of job hunting. Overall, the key is not to allow job hunting to become an all-consuming task in your life.

To avoid burnout, you can also concentrate your efforts into a series of 10-minute challenges. These quick bursts of job-hunting activity could involve practicing your answers to interview questions, updating your profile on LinkedIn, or any other tasks that help reach your goal. If you take this approach, we recommend completing three 10-minute challenges on at least three days per week.

Once you find an open listing for your dream job, gather network references and apply for the position. Below, we review factors to consider during the application process and how to stand out with an excellent resume and cover letter. We’ll provide resources and tools for optimizing your application, as well as tips on how to present yourself on social media.

1. Check for a mutual connection before applying

If you know a friend or acquaintance who works for the company you’re interested in, it’s a good idea to get in touch and ask for a referral. Even if you only know someone who knows someone, using those networking skills to ask for an introduction can make a huge difference. Many organizations offer a referral bonus system, so leveraging any connections you may have can benefit everyone involved.

When you reach out to a friend of a friend, mention who you have in common and be direct yet polite about your request. Here’s an example of what you could say: “I have been following your organization for a while and was excited to see an opening in the marketing department. I know this is not your area, but I was wondering if you could tell me about the overall culture of the organization? Also, if you think I should speak to someone else who works with the marketing team, would you be able to connect me with them?”

Applicants who are referred by current employees generally have a higher chance of securing an interview and getting hired. And according to job experts, employee referrals are a way for companies to save on time and resources. It’s a win for everyone involved and something to double-check before the application process.

2. Create or update your resume

Your resume acts as your representation until you land the interview. It should concisely communicate your most recent and relevant experience, speak to your skills, and highlight your achievements. Check out our collection of over 250 free resume examples , covering a wide range of industries and experience levels. Here’s a list of what’s expected on your resume, along with some optimization tips:

• Heading: At the top of your resume, include contact information such as your name, phone number, and email address. If you wish to include your city and state, you may, but a complete mailing address is no longer necessary. These simple elements let the hiring manager know who you are and how to follow up with you. Avoid using the heading section of your document, though — headings are often unread by ATS software. Your LinkedIn profile should also be included with your contact information.
• Summary: This expands on who you are and what you do. Keep it to a brief few sentences. For example: sales manager with 10 years’ experience in the pharmaceutical and medical supply industries. Skilled in developing new business, cultivating relationships, building successful sales teams, and catapulting sales using market research analysis and keen negotiation strategies.
• Experience: This usually makes up the bulk of a resume. Focus on what you’ve done and how. Review the responsibilities and skills required of your previous work and provide examples of results you achieved and how, including metrics when applicable. Avoid vague statements and write specifics like “assisted customers in-person with selecting customized outfits based on style and price point, resulting in 35% more sales.” Use terminology that aligns with your career goal. If you need assistance with revising bullet points you can ask ChatGPT. However, remember to proofread and ensure the accuracy of statements.
• Education: Employers want to know where you’ve gone to school and any degrees or certifications you hold, especially pertinent to the job. If you’re pursuing further education, mention that. Listing achievements, high GPAs, and honors is another way to highlight your education. Candidates with less experience should consider including relevant courses and projects to showcase their knowledge in the field. This is also an effective way to embed valuable keywords into your resume.
• Skills: Provide a list of skills, beginning with those most relevant to the role you’re applying for. Include hard skills like software proficiency and technical ability, along with soft skills like leadership, communication, and positive character traits. If you can, communicate your skills in a way tailored to the job you want by using some of the company’s language.
• Keywords: With most companies using some kind of ATS, it’s vital to pull keywords from the job description and work them into your resume. Speak to the requirements and responsibilities of the role through your own words and experience. Don’t overdo it, though. Hiring managers don’t want a copy-and-paste version of their job listing in your resume. Only use keywords about three to five times within the document.
• Formatting: Your resume should look cohesive in design and be 100% error-free. One typo could be interpreted as carelessness and ruin your opportunity. It’s easy to miss or mix up numbers, so double-check your contact information and dates. Consistency is also important — for example, if you make your category headings bold and a slightly larger font, this style should be used throughout the document. Get someone to read your resume, check for errors, and offer suggestions.
• Medical Surgical Nurse
• Digital Marketing Specialist
• Front-End Developer

Alison Wu (123) 456-7890 [email protected] San Francisco, CA 12345 LinkedIn profile link

A medical surgical nurse with three years of experience specializing in wound care, electronic health records (EHR) systems, acute care, and multi-disciplinary collaboration. A strong track record of developing relationships and trust with patients to identify optimal treatment plans. Adept at partnering with diverse medical teams to drive ideal clinical outcomes.

Professional Experience

Medical Surgical Nurse, UCSF Medical Hospital, San Francisco, CA July 2019 – present

• Administer care to diverse patient populations in a 40-bed hospital with a 1-to-3 ratio, which includes evaluating patient data and symptoms to identify appropriate treatment methods
• Interface with patients to provide support for activities of daily living (ADLs), which includes providing resources and aid throughout treatment
• Maintain EHR and updated patient medical files

Nursing Extern, St. Francis Hospital, San Francisco, CA June 2018 – June 2019

• Coordinated with registered nurses (RNs) to manage cases and deliver care to patients in the OR, which included monitoring vital signs, blood pressure, and EKG readings
• Developed relationships with patients throughout the treatment process and delivered empathetic care in alignment with physical and emotional needs

Bachelor of Science (B.S.) in Nursing University of San Francisco, San Francisco, CA, September 2015 – May 2019

• HIPAA regulations
• Patient-centered care
• Surgical care

Certifications

• Medical Surgical Nurse – Board Certified (MEDSURG-BC), June 2022
• Registered Nurse (RN) License, State of California, #12345678, June 2019
• Basic Life Support (BLS) Certification, June 2018
• Advanced Cardiovascular Life Support (ACLS) Certification, June 2018

Paul Morrison (123) 456-7890 [email protected] Boston, MA 12345 LinkedIn profile link

A dynamic Digital Marketing Specialist with five years of experience, specializing in paid search, SEO, lead generation, and product marketing. A proven track record of developing innovative strategies to grow web presence and organic traffic for client websites. Expertise in leveraging analytics to refine data-driven decision-making for digital initiatives.

Digital Marketing Specialist, New England Marketing Consultants, Boston, MA May 2018 – Present

• Lead paid search initiatives and digital marketing campaigns, analyze customer trends and behavior, recommend UX enhancements, and define marketing strategies for client accounts generating $100K-$400K in annual revenue
• Improve lead generation and traffic for customer websites and social media accounts by 40%-70% by aligning marketing initiatives and brand voice across all channels
• Leverage Google Analytics to evaluate web performance metrics and create reports for the marketing team and senior leadership to refine paid search strategies

Digital Marketing Specialist, Amherst Realtors, Amherst, MA May 2016 – May 2018

• Executed email marketing campaigns and digital initiatives to enhance lead generation and improve website traffic by 120% for a leading real estate company
• Analyzed SEO performance, conducted marketing research on competitor sites, and identified refinements to web copy and design
• Led an initiative to implement online lead-generation ads on LinkedIn, performed testing, and secured executive buy-in, resulting in a 50% increase in conversion rates

Bachelor of Arts (B.A.) Marketing University of Boston, Boston, MA September 2012 – May 2016

• Digital Marketing
• Paid Search
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Google Analytics

Sakura Takahashi (123) 456-7890 [email protected] San Francisco, CA 12345 LinkedIn profile link

A results-driven Front-End Developer with five years of experience, specializing in UI design, web development, project management, and Java. A proven track record of collaborating cross-functionally with technical teams and stakeholders across all phases of the software development lifecycle. Adept at performing quality assurance testing for web applications.

Front-End Developer, Bay Area Web Design Inc., San Francisco, CA May 2018 – Present

• Design user interfaces and websites for a startup technology company delivering web development services for client accounts valued at $100K-$500K across the insurance, banking, automotive, and financial industries
• Translate user requirements into scalable code, develop prototypes, conduct wireframing activities, and ensure alignment with client business specifications
• Perform testing on web pages, analyze user feedback, and coordinate with cross-functional teams to identify opportunities to enhance web page responsiveness

Front-End Developer, San Francisco Insurance Corp., San Francisco, CA May 2016 – May 2018

• Developed prototypes, user interface design, and wireframes for the company website of a leading west coast insurance company, which included creating landing pages
• Led the integration of a customer service chat functionality to answer user questions and schedule consultations, resulting in a 15% increase in leads
• Partnered with web developers and software developers to create a mobile application for insurance customers, which included supporting back-end development and UI design

Bachelor of Science (B.S.) Computer Science University of San Francisco, San Francisco, CA September 2012 – May 2016

• Software Development Lifecycle (SDLC)
• User Interface Design
• Front-End Development
• Certified Web Development Professional, Web Developer, 2019
• Certified Web Development Professional, Application Developer, 2018
• Java Development Certified Professional, 2016

3. Craft a cover letter that complements your resume

A cover letter is your chance to expand on your experience and accomplishments. It should be cohesive with your resume and go into greater detail on your experience, skills, and relevant education. Describe how, for example, you increased profits by 15% with your recurring ad campaigns. We also have over 90 free cover letter examples to learn from and create a unique one. Let’s review all the basics your cover letter will need and ways to optimize it.

• Heading: Your cover letter should include your contact information and should match your resume in terms of format as well. Following the letter format, below the header is where the date and addressee’s contact information will go.
• Salutation: Greet the hiring manager by name as Mr., Ms., or Mx. (Last Name). Avoid using “Dear Sir” or “Dear Madam,” as these terms are outdated. If you don’t have a name and can’t find one on the company website, you can use “Dear Hiring Manager.”
• Introduction: Open your letter with something interesting that will catch the hiring manager’s attention. You could use a few sentences about a past accomplishment and tie it into why you want the position. Also, mention the position you are applying for and how you heard about it. If you are being referred or have a contact at the company, state their name, title, and department if you have that information.
• Body: The majority of your letter consists of the body paragraphs. Elaborate on your education, experience, and skills. Pick examples relevant to the position and highlight how and why you qualify for the job. Provide a couple of paragraphs of information, but don’t be too wordy. Use a bulleted list to break up the text and create a focal point on elements you wish to highlight. Also, include why you are interested in the company and the position, and connect this information to your background.
• Conclusion: Close out your letter with a call to action, encouraging the hiring manager to schedule an interview with you at their earliest convenience.
• Keywords: Optimizing and embedding your cover letter with keywords can help you catch the hiring manager’s attention. Use the words naturally within your writing – don’t force it. Keywords should be used as a guide to keep your focus on how your unique experience fulfills the job requirements for that specific position.
• Formatting: The cover letter template or design should complement your resume. It must have the same fonts and colors as your resume and be professional and error-free. Once you’re done writing, come back later with “fresh eyes” to catch mistakes. Also, get someone you trust to proofread and identify any spelling or grammatical mistakes. The cover letter should not exceed one page. Ideally, the content will take up about three-fourths of the page in length.
• Good Example
• Bad Example

Evan Carlson Retail Manager | [email protected] | (123) 456-7890 | LinkedIn | Los Angeles, CA | 12345

April 2, 2024

Bob Langston Hiring Manager Staples [email protected]

Dear Mr. Langston:

As a retail manager with over 10 years of professional experience, I’ve developed an expertise in refining store operations and marketing efforts within the retail sales space. I managed over 125 SKUs and categories at Home Depot, generating $5 million in annual sales. I hope to bring similar success to Staples as the new retail manager of your store.

I am drawn to Staple’s reputation for customer service and excellence. My background would be a strong asset to your organization based on the following career accomplishments:

• Led initiatives to develop and enhance floor plans and drove marketing initiatives for the introduction of new products, resulting in a $300,000 increase to annual sales revenue
• Managed, built, and recruited a cross-functional team of over 60 sales associates, department heads, custodians, and operations staff and led efforts to ensure operational excellence
• Collaborated with department leaders to analyze coverage gaps and drive process improvements, resulting in a 15% reduction in overhead costs

I would like the opportunity to speak with you and share more about how my operations management experience can benefit Staples. Feel free to contact me at your convenience with any questions. Thank you for your time and consideration.

Bob Langston

Jason Filoni Retail Manager | [email protected] | (123) 456-7890 | 123 Address St., Portland, OR 12345

January 1, 2024

Hiring Manager Acme Markets (987) 654-3210

To whom it may concern,

With many years of management experience in retail, I believe that I should be considered a top candidate for the retail manager opening with your company. I’m a creative problem solver who can always find the right solution to a business issue. You may receive many applications during this process, but I can guarantee you won’t find a harder worker than myself.

A management position with Acme is an exciting opportunity that will help me advance my career forward. I’ve grown over the course of my time as a manager of a small grocery chain, and I’m certain that I’m the candidate you’re looking for based on my past responsibilities. Not only did I manage large amounts of staff across the store, I was also effective at delegating tasks and leading meetings. I analyzed sales reports across product SKUs and coordinated shipping and receiving functions. I received nothing but positive feedback on my managerial style from customers and staff, which I believe proves that I’m a great leader and the best candidate for this job.

I’m excited to learn more about what the future might hold for my employment with your company. I’m enthusiastic for the chance to prove myself and hope to hear back promptly.

Best regards,

Jason Filoni

4. Update your LinkedIn profile

With 1 billion users, LinkedIn is a professional platform used by top companies for scouting and hiring talent. If you joined in the early days, it might be time for a profile update. With 87% of recruiters using LinkedIn for sourcing their candidates, it’s definitely worth the effort to get your information current.

Social media pages like LinkedIn can be optimized just like a cover letter and resume. Intentionally setting up your profile for success will help you stand out, build your network, and possibly connect you to recruiters for opportunities. Here are a few ways to make the most of your LinkedIn profile:

• First impressions: A professional headshot is the standard for a LinkedIn profile picture. Putting a face to your name helps people connect with you online. Use a background photo, too — a creative way to add a little personality and make an impression. You can also indicate you’re open to job offers if you don’t mind making this information public.
• Descriptions: Utilize the headline to grab attention and be found. Your headline defaults to your current job title, but edit this to reflect all the titles you are aiming for and also have a value statement. Your About section provides the opportunity to describe your career purpose, skills, and achievements in a summary. These spaces provide a way to market yourself, share your story, and tell people why your skills matter.
• Connections: Take advantage of LinkedIn by finding people already in your network to make connections on the platform. Use the search feature to find people you would like to contact and work toward connecting with. Get to know potential future employers and coworkers through their profiles and see if you have any mutual connections. You can also search for alumni groups for any schools you’ve attended to quickly build up your network. Joining Groups is another way to expand your network and build connections.
• Showcase: Highlight your knowledge and ability through LinkedIn’s education and skill sections. You can add degrees, certifications, and a list of skills. With skills assessments, you can earn badges and show your proficiency with software like the Microsoft Office Suite and Adobe Suite. This increases your likelihood of getting interviewed. You can link to projects you’ve completed as well — while you can only describe what you’ve done on your resume, this feature allows you to show prospective employers your capabilities.
• Services: One of LinkedIn’s newer features is the ability to add services. This is a great option for freelancers, contractors, and small businesses. If applicable, adding a services section to your profile can increase your search ranking and let recruiters know you’re open and available for new business.
• Value: Follow, comment, and interact with the posts of companies you admire and people you’re connected to. You can also share your professional thoughts through your own content. Posting long-form articles on subjects related to your field or your dream job is a great way to gauge and monitor the response you receive. Engagement on LinkedIn is how you get involved and put your name out there.
• Endorsements: LinkedIn’s endorsement feature lets you give back to those in your network. Give endorsements to your connections who you feel deserve your backing. You’re likely to have the favor returned and receive your own endorsements or even recommendations, serving as personal testimonials that highlight experiences people have had working with you. Reach out to your connections and request feedback from people you’d like to see on your profile.

5. Gather your professional references

Whether or not the job you’re applying for requests references, it’s smart to have some people ready to vouch for you. There are two kinds of references that companies may require:

• Personal: This is someone who hasn’t worked with you but knows you well enough to communicate your character, goals, and values. A neighbor you often help, or someone you’ve volunteered with would be excellent options to use as a personal reference.
• Professional: This can be a former colleague or manager you interacted with on a regular basis who can speak to your work ethic, performance, and abilities.

Most companies will request professional references because they tend to be less biased and provide helpful insight into how you are perceived as someone at work. Contact your potential references to ask if you can use them in this context. This also lets you share more details about your career background and the job opportunity, making them more informed and effective as references. Secure your contacts as soon as you can in the job-hunting process so they’re ready to go at a moment’s notice. You may even need recommendation letters as a form of reference, so give your contacts enough notice to write up something great for you.

6. Scrub your social media accounts

Employers have realized they can get a glimpse into the lives of their candidates through personal social media pages — 70% of employers believe they should screen social media accounts of candidates . For most employers, this includes LinkedIn, which is a good thing, but also X, formerly Twitter, and Facebook for the most part.

Go through each of your accounts and decide if you need to make them private or not. You can also hide or archive individual posts and pictures you’d rather not have your employer see. If there are old or one-off accounts you created floating around the internet, it might be a good idea to delete those you’re no longer using.

You can even take it a step further and optimize your social media pages. Curate your public profiles to match how you want to be perceived by prospective employers and colleagues in your field. Choose the words of your bio wisely and show you can present yourself in a professional way. Follow and interact with the companies and people who either have your dream job already or work for the company you want to get hired by. Any social media platform can be used to build your network.

Scouring job boards, networking, and creating resumes is a lot of work. It seems like once you secure an interview the hard part is over, but a complex and crucial component of landing that dream job has just begun. You may even go through multiple stages of interviews before the process is complete. In the final sections of this guide, we’ll go over how to prepare for an interview, what to do on the day of, and how to follow up with the hiring team.

Prepping for your interview

Do your homework. If you’re selected for an interview, learn the description of the role inside and out. Confidently speak to every aspect of what the job requires. Know the company’s mission and values and share why they matter to you. Research the company’s history and current leadership. Read up on any recent events or announcements through its social media presence or the news.

Studying the company’s products, services, clients, and such is all part of the preparation process. Learn about the specific department you would be working for and why this role exists. You may even want to look up the interviewer on the company website and LinkedIn to gain some insight about its background. Resources such as Glassdoor may offer insights from employees.

Practice your interview answers. You’ve likely interviewed for another job before, so you understand what kinds of questions will be asked. Indeed gives some examples of the most commonly asked questions and sample answers in a recent article — think about any other questions that may come up, write down your answers, and practice speaking them aloud.

Reviewing the job description can also help you prepare for questions that may come up. For example, if the description says you must have experience working with a diverse student population, prepare to fully discuss in detail how you have previously handled such situations. Once again, you can lean into AI for some assistance by inputting the description into ChatGPT and asking for guidance on how to prepare for an interview.

Utilize your relevant experience. Your resume will likely contain some, if not all, of your relevant experience to the job, but be prepared to elaborate even further. Have additional examples ready to speak about successful projects, results, and creative solutions. Practice using the CAR technique — challenge, action, and result to tell your story. Think about what you did and why. Interviewers may also ask how you overcame struggles or handled a difficult situation. Prepare an example of conflict resolution or how you managed a stressful situation.

Prepare questions to ask the interviewer. Be ready with a set of questions to ask the interviewer once your interview comes to a close. This is a thoughtful gesture that shows your interest in the job and desire to learn more about it. You could ask questions about the role specifically or about the company and its practices. Evaluate if the position and culture are the right fit. Be sure to ask when you can expect to hear back from the hiring manager for the next steps.

Know where and when you’re meeting. Arriving early to an interview is one way to eliminate the stress of being punctual. If you’re meeting in person, ensure you have the address, directions, and information on parking. It’s better to sit in your car for 10 extra minutes than to rush through traffic just to arrive sweaty, out of breath, and possibly late.

If your interview is by phone or a video call, set up the space you’ll be in and ensure your equipment is working properly. Confirm with your interviewer which video call software you’ll use and have it downloaded and ready. If your interview is over video, be mindful of the background space as well as noise.

What to do the day of your interview

Dress to impress. Wearing your best business attire is the way to go for an interview, and it’s better to overdress than underdress. Jackets, button-downs, ties, slacks, skirts, and collared shirts are all great go-tos. If you’re interviewing over video chat, you still need to dress and look the part.

Bring copies of your resume. If you’re meeting in person, the hiring manager may ask for another copy of your resume. Even if they don’t ask, having a copy to leave with your interviewer is a nice way to show you came prepared. If you’re heading to a group or panel interview, make sure to bring enough copies for everyone.

Stay relaxed. Interviews can be stressful, especially if you’re being interviewed by a group rather than just one hiring manager. It’s best not to appear nervous but to avoid seeming overconfident and presumptuous. To strike the right balance, maintain positive body language, be polite, and give equal attention to everyone interviewing you. If you take notes during the interview, especially in person, ask the interviewer before you begin. Don’t get overly focused on note-taking, as it will avert your attention and gaze downward.

Watch for signs that the job or company is not right for you. Landing the interview doesn’t mean a particular company or team will be a good fit. Watch out for behavior or language that seems like it will not be a good match for your skills, interests, and values. The job description should sound the same as the one you initially read. If you’re interviewing in person, pay attention to how office staff interact with each other to get a sense of their culture in action. Other common instances that indicate the job may not be legitimate are:

• You are asked to invest your own money in the company
• You get evasive answers about salary or benefits
• You don’t meet your direct supervisor
• There is a lack of clarity about why the position you are interviewing for is currently available

Record your notes after the interview. After your interview, write notes on what was discussed if you hadn’t already. How was the interaction? Did you learn anything you’d like to remember? What was the interviewer’s name? Did you receive any instructions on the next steps? You can also use this information for your follow-up thank you note.

Following up after the interview

The hiring process can take weeks, sometimes even months, but it’s important to stay patient. One way to be proactive is by sending a thank you note the day after your interview. Keep it simple by thanking the hiring manager by name and for their time, as well as the chance to share your interest in the job. You could also share something you enjoyed about the interview. This thoughtful gesture goes a long way toward making a good first impression and landing your dream job.

To show you how to write a good post-interview thank you note , we’ve included a good and a bad example below, along with some analysis of why they do and don’t work.

Hello Robert, 

I wanted to thank you for taking the time to meet with me today. I really enjoyed the conversation and was very impressed by some of the long-term projects your team is working on. It’s very refreshing to find an organization that shares my passion for user-centered design in app development. 

I’m looking forward to learning more about the company and hearing about the next steps in the interview process. Don’t hesitate to reach out if you need any additional information. Thanks again for your time and consideration. 

Best regards, 

Elizabeth Rodriguez

I greatly enjoyed interviewing with your company. This opportunity is important to me, and I’m striving to put my best foot forward throughout this process. Having learned a great deal about the organization and the job, I would accept an offer with a salary of $60,000 to $80,000. This feels like appropriate compensation for someone with my years of experience. 

I expect to hear back soon regarding your decision and any other additional steps there are in the hiring process. Thanks again for the interview and the opportunity. 

The examples above demonstrate that tone is very important — in the bad example, you’ll notice that the interviewee comes off as presumptuous and rather rude by mentioning their salary expectations and putting pressure on the hiring manager to respond quickly. Instead, be much more positive and respectful. Remember to keep your note concise and bring up a detail that was discussed during the interview to show that you were paying careful attention.

If I see a job I am interested in, how soon should I apply? -

Right away. Online job postings receive hundreds of resumes. It is helpful to be an early applicant. However, although time is of the essence, take a moment to customize your cover letter and resume before you click that “apply” button.

Besides job boards, how else can I find opportunities? -

LinkedIn is a great place to job search and network with others. Once you are connected to others, when they post, it will show in your newsfeed. It is not uncommon for people to share with their network when their organization has a job. Additionally, people announce opportunities within their LinkedIn groups to share within their network. Other social media platforms can be used for job search and building connections. In particular, certain industries may have a strong presence and share opportunities in these spaces.

I have applied to hundreds of jobs in the past few months and have not heard back from anyone. What else can I do? -

The job search can feel frustrating. Give yourself permission to take a break. Use that time to reassess what you are looking for in a job, what type of company you want to work for, and your job search strategy. If you have been employing the open job board, plug in a job or keyword, hit search, scan results, click apply, repeat. It is time to pause. Focus on building connections and doing research to identify not only the job function but the organization that aligns with your skills, interests, and values.

What actually happens to my resume when I apply online? -

Most companies use ATS . If you have completed a job application online, you likely recall being asked many questions about your education, skills, and experience. You may not realize certain questions are designed to “knock out” candidates. What does that mean exactly? If the recruiter has assigned a significant amount of weight to a certain amount of experience in the industry, for example, “Do you have at least three years of experience in sales?”

Often, there is a radio button for yes or no and not an opportunity to qualify an answer either. Once you click “no,” you are “knocked out,” meaning disqualified. This could be a key factor in why you are not getting contacted for an interview. It is important to remember that an application is a legal document, where you sign and check the box stating you have answered honestly.

If your application makes it through to actually be scanned, that typically happens next. It is scanned, often by software that reads your resume, looking for certain words and other information. The recruiter has placed various amounts of weight on specific criteria, the more matches your resume has, the higher your score. If you have a higher score, there is a better chance of the human recruiter reviewing the resume and then reaching out. That is why the resume content and format are so important.

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Carolyn Kleiman

Professional Resume Writer

For the last 20 years, Carolyn Kleiman has helped individuals identify and achieve their career goals. Carolyn has held positions in recruiting and training and has helped countless numbers of job seekers craft high-quality resumes and cover letters, prepare for interviews, and eventually land their dream jobs! Carolyn is a Nationally Certified Counselor and a Certified Professional Resume Writer and is a member of the National Career Development Association and Professional Association of Resume Writers & Career Coaches.

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