carsharing a systematic literature review and research agenda

Carsharing: A Systematic Literature Review and Research Agenda

Nansubuga, Brenda and Christian Kowalkowski (2021), “Carsharing: A systematic literature review and research agenda,” Journal of Service Management.

57 Pages Posted: 20 Aug 2021

Brenda Nansubuga

Affiliation not provided to ssrn, christian kowalkowski.

Linköping University

Date Written: July 28, 2021

Purpose – Following the recent surge in research on carsharing, the paper synthesizes this growing literature to provide a comprehensive understanding of the current state of research and to identify directions for future work. Specifically, this study details implications for service theory and practice. Methodology – Systematic selection and analysis of 279 papers from the existing literature, published during the period 1996–2020. Findings – The literature review identified four key themes: business models, drivers and barriers, customer behavior, and vehicle balancing. Originality – This is the first systematic multidisciplinary literature review of carsharing. It integrates insights from transportation, environmental, and business studies to identify gaps in the existing research and specific implications for service research. Implications – For managers, the study illuminates the importance of collaboration among automotive sector stakeholders for the purposes of widening their customer base and maximizing utilization and profits. For policy makers, the paper highlights their important role in supporting carsharing take-off, emphasizing balanced support for different mobility services to promote mutual success.

Keywords: Carsharing, non-ownership, vehicle balancing, automotive, business model, access-based consumption

JEL Classification: R4, M00

Suggested Citation: Suggested Citation

Christian Kowalkowski (Contact Author)

Linköping university ( email ).

Linköping, 581 83 Sweden

HOME PAGE: http://https://liu.se/medarbetare/chrko57

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Nansubuga, Brenda

Kowalkowski, christian, abstract [en].

Purpose Following the recent surge in research on carsharing, the paper synthesizes this growing literature to provide a comprehensive understanding of the current state of research and to identify directions for future work. Specifically, this study details implications for service theory and practice. Design/methodology/approach Systematic selection and analysis of 279 papers from the existing literature, published between 1996 and 2020. Findings The literature review identified four key themes: business models, drivers and barriers, customer behavior, and vehicle balancing. Practical implications For managers, the study illuminates the importance of collaboration among stakeholders within the automotive sector for purposes of widening their customer base and maximizing utilization and profits. For policy makers, their important role in supporting carsharing take-off is highlighted with emphasis on balancing support rendered to different mobility services to promote mutual success. Originality/value This is the first systematic multi-disciplinary literature review of carsharing. It integrates insights from transportation, environmental, and business studies, identifying gaps in the existing research and specifically suggesting implications for service research.

Place, publisher, year, edition, pages

Keywords [en], national category, identifiers.

Funding Agencies|CarE-Service project - European Unions Horizon 2020 research and innovation programme [776851]; SE:Kond 2 LIFE project - Swedens innovation agency Vinnova [2019-04463]

The access economy is a business model emphasizing temporary access and usage over permanent ownership, centered on the renting of products among individuals or organizations. Endorsed by the media, analysts, and researchers, access-based services, which allow customers to pay for the temporary use of a product without owning it, have gained popularity in various consumer and business-to-business industries, including mobility, fashion, and mechanical equipment. However, many providers of such services face difficulties attracting and retaining customers, scaling their businesses, and achieving profitability. Against this backdrop, the objectives of this research are, first, to understand how service providers in the access economy can create value for their customers to promote higher customer adoption and sustained retention rates, and second, to understand how collaboration within an ecosystem can facilitate value creation in the access economy. The thesis draws on consumer and business marketing literature to examine ownership and access dynamics. It uses the mobility service sector as a context to analyze the access economy. Four different types of access-based mobility are analyzed: carsharing, car subscriptions, e-scooter rental, and Mobility-as-a-Service (MaaS). The papers appended to the thesis use different methods, including a systematic review, two case studies, a survey, and a conceptual study to address the research purpose. The analysis is conducted from three different perspectives: customer, service provider, and ecosystem, to provide a more comprehensive understanding of value creation in the access economy. The thesis contributes to the literature on the access economy by identifying various business models within access-based mobility and emphasizing the role of collaboration among ecosystem actors. Furthermore, it provides practical implications for service providers to improve their offerings and attract more customers.

Abstract [sv]

Access-ekonomin är en affärsmodell som betonar tillfällig tillgång och användning framför permanent ägande, med fokus på uthyrning av produkter mellan individer eller organisationer. Accessbaserade tjänster, som gör det möjligt för kunder att betala för tillfällig användning av en produkt utan att äga den, har fått mycket uppmärksamhet i media och av analytiker och forskare. Fenomenet har blivit populärt inom många olika konsument- och företagsmarknader, inklusive mobilitet, mode och mekanisk utrustning. Många leverantörer av accessbaserade tjänster har dock svårt att attrahera och behålla kunder, skala upp sin verksamhet och uppnå lönsamhet. Mot denna bakgrund är syftet med denna forskning att för det första förstå hur tjänsteleverantörer i accessekonomin kan skapa värde för sina kunder för att främja högre kundadoption och bibehållen retentionsgrad, och för det andra att förstå hur samarbete inom ett ekosystem kan underlätta värdeskapande i accessekonomin. Avhandlingen utgår huvudsakligen från konsument- och företagsmarknadsföringslitteratur för att undersöka dynamiken mellan ägande och access. Den kontext som analyseras är transport- och mobilitetssektorn. Mer specifikt analyseras fyra olika typer av accessbaserad mobilitet: bildelning, bilabonnemang, uthyrning av elsparkcyklar och transport som tjänst (Mobility-as-a-Service; MaaS). I avhandlingens fem artiklar används olika metoder för att besvara forskningsfrågorna, såsom en systematisk genomgång, två fallstudier, en undersökning och en konceptuell studie för att ta itu med sitt forskningssyfte. Analysen genomförs ur tre olika perspektiv: kundens, leverantörer och ekosystemet för att få en djupare förståelse för värdeskapande i accessekonomin. Avhandlingen bidrar till marknadsföringsforskning om access-ekonomin genom att identifiera olika affärsmodeller inom accessbaserad mobilitet samt analysera den roll som samarbete mellan aktörer i ekosystemet spelar. Avhandlingen har även praktiska implikationer för tjänsteleverantörer som strävar efter att förbättra sina erbjudanden och attrahera fler kunder.

Public defence

Schäfers, tobias, supervisors, sundin, erik.

Funding agencies: The CarE-Service EU project and the SE: Kond 2 Life Vinnova project

Open Access in DiVA

File information, other links, search in diva, by author/editor, by organisation, in the same journal, on the subject, search outside of diva, altmetric score.

• Carsharing: a systematic literature review and research agenda
• CSV all metadata
• CSV all metadata version 2
• modern-language-association-8th-edition
• Other style
• Other locale

Nansubuga, Brenda

Kowalkowski, christian, abstract [en].

Purpose Following the recent surge in research on carsharing, the paper synthesizes this growing literature to provide a comprehensive understanding of the current state of research and to identify directions for future work. Specifically, this study details implications for service theory and practice. Design/methodology/approach Systematic selection and analysis of 279 papers from the existing literature, published between 1996 and 2020. Findings The literature review identified four key themes: business models, drivers and barriers, customer behavior, and vehicle balancing. Practical implications For managers, the study illuminates the importance of collaboration among stakeholders within the automotive sector for purposes of widening their customer base and maximizing utilization and profits. For policy makers, their important role in supporting carsharing take-off is highlighted with emphasis on balancing support rendered to different mobility services to promote mutual success. Originality/value This is the first systematic multi-disciplinary literature review of carsharing. It integrates insights from transportation, environmental, and business studies, identifying gaps in the existing research and specifically suggesting implications for service research.

Place, publisher, year, edition, pages

Keywords [en], national category, identifiers.

Funding Agencies|CarE-Service project - European Unions Horizon 2020 research and innovation programme [776851]; SE:Kond 2 LIFE project - Swedens innovation agency Vinnova [2019-04463]

The access economy is a business model emphasizing temporary access and usage over permanent ownership, centered on the renting of products among individuals or organizations. Endorsed by the media, analysts, and researchers, access-based services, which allow customers to pay for the temporary use of a product without owning it, have gained popularity in various consumer and business-to-business industries, including mobility, fashion, and mechanical equipment. However, many providers of such services face difficulties attracting and retaining customers, scaling their businesses, and achieving profitability. Against this backdrop, the objectives of this research are, first, to understand how service providers in the access economy can create value for their customers to promote higher customer adoption and sustained retention rates, and second, to understand how collaboration within an ecosystem can facilitate value creation in the access economy. The thesis draws on consumer and business marketing literature to examine ownership and access dynamics. It uses the mobility service sector as a context to analyze the access economy. Four different types of access-based mobility are analyzed: carsharing, car subscriptions, e-scooter rental, and Mobility-as-a-Service (MaaS). The papers appended to the thesis use different methods, including a systematic review, two case studies, a survey, and a conceptual study to address the research purpose. The analysis is conducted from three different perspectives: customer, service provider, and ecosystem, to provide a more comprehensive understanding of value creation in the access economy. The thesis contributes to the literature on the access economy by identifying various business models within access-based mobility and emphasizing the role of collaboration among ecosystem actors. Furthermore, it provides practical implications for service providers to improve their offerings and attract more customers.

Abstract [sv]

Access-ekonomin är en affärsmodell som betonar tillfällig tillgång och användning framför permanent ägande, med fokus på uthyrning av produkter mellan individer eller organisationer. Accessbaserade tjänster, som gör det möjligt för kunder att betala för tillfällig användning av en produkt utan att äga den, har fått mycket uppmärksamhet i media och av analytiker och forskare. Fenomenet har blivit populärt inom många olika konsument- och företagsmarknader, inklusive mobilitet, mode och mekanisk utrustning. Många leverantörer av accessbaserade tjänster har dock svårt att attrahera och behålla kunder, skala upp sin verksamhet och uppnå lönsamhet. Mot denna bakgrund är syftet med denna forskning att för det första förstå hur tjänsteleverantörer i accessekonomin kan skapa värde för sina kunder för att främja högre kundadoption och bibehållen retentionsgrad, och för det andra att förstå hur samarbete inom ett ekosystem kan underlätta värdeskapande i accessekonomin. Avhandlingen utgår huvudsakligen från konsument- och företagsmarknadsföringslitteratur för att undersöka dynamiken mellan ägande och access. Den kontext som analyseras är transport- och mobilitetssektorn. Mer specifikt analyseras fyra olika typer av accessbaserad mobilitet: bildelning, bilabonnemang, uthyrning av elsparkcyklar och transport som tjänst (Mobility-as-a-Service; MaaS). I avhandlingens fem artiklar används olika metoder för att besvara forskningsfrågorna, såsom en systematisk genomgång, två fallstudier, en undersökning och en konceptuell studie för att ta itu med sitt forskningssyfte. Analysen genomförs ur tre olika perspektiv: kundens, leverantörer och ekosystemet för att få en djupare förståelse för värdeskapande i accessekonomin. Avhandlingen bidrar till marknadsföringsforskning om access-ekonomin genom att identifiera olika affärsmodeller inom accessbaserad mobilitet samt analysera den roll som samarbete mellan aktörer i ekosystemet spelar. Avhandlingen har även praktiska implikationer för tjänsteleverantörer som strävar efter att förbättra sina erbjudanden och attrahera fler kunder.

Public defence

Schäfers, tobias, supervisors, sundin, erik.

Funding agencies: The CarE-Service EU project and the SE: Kond 2 Life Vinnova project

Open Access in DiVA

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Carsharing: a systematic literature review and research agenda

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Authors: Nansubuga, Brenda ;  Kowalkowski, Christian

Source: Journal of Service Management , Volume 32, Number 6, 2021, pp. 55-91(37)

Publisher: Emerald Group Publishing Limited

DOI: https://doi.org/10.1108/JOSM-10-2020-0344

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Keywords: Access-based consumption ; Automotive ; Business model ; Carsharing ; Nonownership ; Vehicle balancing

Document Type: Research Article

Affiliations: Department of Management and Engineering, Linköping University, Linköping, Sweden

Publication date: May 4, 2021

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Carsharing: a systematic literature review and research agenda

• Marknadsföring, Helsingfors
• Linköping University

Forskningsoutput : Tidskriftsbidrag › Översiktsartikel › Peer review

Sammanfattning

Purpose: Following the recent surge in research on carsharing, the paper synthesizes this growing literature to provide a comprehensive understanding of the current state of research and to identify directions for future work. Specifically, this study details implications for service theory and practice. Design/methodology/approach: Systematic selection and analysis of 279 papers from the existing literature, published between 1996 and 2020. Findings: The literature review identified four key themes: business models, drivers and barriers, customer behavior, and vehicle balancing. Practical implications: For managers, the study illuminates the importance of collaboration among stakeholders within the automotive sector for purposes of widening their customer base and maximizing utilization and profits. For policy makers, their important role in supporting carsharing take-off is highlighted with emphasis on balancing support rendered to different mobility services to promote mutual success. Originality/value: This is the first systematic multi-disciplinary literature review of carsharing. It integrates insights from transportation, environmental, and business studies, identifying gaps in the existing research and specifically suggesting implications for service research.

• 512 Företagsekonomi

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• 10.1108/JOSM-10-2020-0344 Licens: CC BY
• 10-1108_JOSM-10-2020-0344 Publicerad version, 679 KB Licens: CC BY

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Fingeravtryck

• Research Social Sciences 100%
• Systematic Review Social Sciences 100%
• Customers Economics, Econometrics and Finance 100%
• Systematic Literature Review Psychology 100%
• Service Industries Social Sciences 60%
• Business Model Economics, Econometrics and Finance 50%
• Stakeholder Economics, Econometrics and Finance 50%
• Profit Economics, Econometrics and Finance 50%

Citera det här

T1 - Carsharing

T2 - a systematic literature review and research agenda

AU - Nansubuga, Brenda

AU - Kowalkowski, Christian

N1 - Funding Information: This research received financial support from the CarE-Service project (which received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 776851), and the SE:Kond 2 LIFE project (2019-04463), which was funded by Sweden's innovation agency Vinnova. Publisher Copyright: © 2021, Brenda Nansubuga and Christian Kowalkowski.

PY - 2021/7/23

Y1 - 2021/7/23

N2 - Purpose: Following the recent surge in research on carsharing, the paper synthesizes this growing literature to provide a comprehensive understanding of the current state of research and to identify directions for future work. Specifically, this study details implications for service theory and practice. Design/methodology/approach: Systematic selection and analysis of 279 papers from the existing literature, published between 1996 and 2020. Findings: The literature review identified four key themes: business models, drivers and barriers, customer behavior, and vehicle balancing. Practical implications: For managers, the study illuminates the importance of collaboration among stakeholders within the automotive sector for purposes of widening their customer base and maximizing utilization and profits. For policy makers, their important role in supporting carsharing take-off is highlighted with emphasis on balancing support rendered to different mobility services to promote mutual success. Originality/value: This is the first systematic multi-disciplinary literature review of carsharing. It integrates insights from transportation, environmental, and business studies, identifying gaps in the existing research and specifically suggesting implications for service research.

AB - Purpose: Following the recent surge in research on carsharing, the paper synthesizes this growing literature to provide a comprehensive understanding of the current state of research and to identify directions for future work. Specifically, this study details implications for service theory and practice. Design/methodology/approach: Systematic selection and analysis of 279 papers from the existing literature, published between 1996 and 2020. Findings: The literature review identified four key themes: business models, drivers and barriers, customer behavior, and vehicle balancing. Practical implications: For managers, the study illuminates the importance of collaboration among stakeholders within the automotive sector for purposes of widening their customer base and maximizing utilization and profits. For policy makers, their important role in supporting carsharing take-off is highlighted with emphasis on balancing support rendered to different mobility services to promote mutual success. Originality/value: This is the first systematic multi-disciplinary literature review of carsharing. It integrates insights from transportation, environmental, and business studies, identifying gaps in the existing research and specifically suggesting implications for service research.

KW - 512 Business and Management

KW - carsharing

KW - nonownership

KW - vehicle balancing

KW - automotive

KW - business model

KW - access-based consumption

UR - http://www.scopus.com/inward/record.url?scp=85111671545&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/cf9d8fd6-58df-38c5-8307-5cd1ac6a6d5e/

U2 - 10.1108/JOSM-10-2020-0344

DO - 10.1108/JOSM-10-2020-0344

M3 - Review Article

AN - SCOPUS:85111671545

SN - 1757-5818

JO - Journal of Service Management

JF - Journal of Service Management

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