- Skip to main content
- Skip to search
- Skip to footer
Products and Services
Partnerships that make everything possible
A Cisco partnership provides you exclusive benefits like programs and specializations made to reward you, training and enablement that modernize your practice, and opportunities to transform your capabilities and selling motions.
Register as a Cisco partner or affiliate your account
For new companies.
Log in with your Cisco account and register your company as a Cisco partner to gain access to exclusive partner content.
For individuals
Log in with your Cisco account and associate that account with an existing Cisco partner company to gain access to exclusive partner content.
Your profitability is our number 1 goal
Partner Program
A program that is flexibly structured around how you deliver value to customers.
Marketing Velocity
Training to help modernize your marketing approach, customizable campaigns, and access to a top-tier digital community.
Paths to transformation
Explore the possibilities of how Cisco can help you build new capabilities and evolving customer needs.
Cisco partners bring real results
The stadium of the future.
Successful businesses don't always play by the rules. Cisco Partner AmpThink isn’t just playing the game, they’re redefining it—and they’re winning.
Paving the way for others
One of the first members of the African American Cisco Partner Community, TGS is helping to open doors for other black-owned companies.
Find a partner
Partners work to integrate, build, buy, and consult on solutions, software, and services for their customers.
@CiscoPartners
Cisco Partner
Cisco Partners
Partner Blogs
Blog The Education Hub
https://educationhub.blog.gov.uk/2024/08/20/gcse-results-day-2024-number-grading-system/
GCSE results day 2024: Everything you need to know including the number grading system
Thousands of students across the country will soon be finding out their GCSE results and thinking about the next steps in their education.
Here we explain everything you need to know about the big day, from when results day is, to the current 9-1 grading scale, to what your options are if your results aren’t what you’re expecting.
When is GCSE results day 2024?
GCSE results day will be taking place on Thursday the 22 August.
The results will be made available to schools on Wednesday and available to pick up from your school by 8am on Thursday morning.
Schools will issue their own instructions on how and when to collect your results.
When did we change to a number grading scale?
The shift to the numerical grading system was introduced in England in 2017 firstly in English language, English literature, and maths.
By 2020 all subjects were shifted to number grades. This means anyone with GCSE results from 2017-2020 will have a combination of both letters and numbers.
The numerical grading system was to signal more challenging GCSEs and to better differentiate between students’ abilities - particularly at higher grades between the A *-C grades. There only used to be 4 grades between A* and C, now with the numerical grading scale there are 6.
What do the number grades mean?
The grades are ranked from 1, the lowest, to 9, the highest.
The grades don’t exactly translate, but the two grading scales meet at three points as illustrated below.
The bottom of grade 7 is aligned with the bottom of grade A, while the bottom of grade 4 is aligned to the bottom of grade C.
Meanwhile, the bottom of grade 1 is aligned to the bottom of grade G.
What to do if your results weren’t what you were expecting?
If your results weren’t what you were expecting, firstly don’t panic. You have options.
First things first, speak to your school or college – they could be flexible on entry requirements if you’ve just missed your grades.
They’ll also be able to give you the best tailored advice on whether re-sitting while studying for your next qualifications is a possibility.
If you’re really unhappy with your results you can enter to resit all GCSE subjects in summer 2025. You can also take autumn exams in GCSE English language and maths.
Speak to your sixth form or college to decide when it’s the best time for you to resit a GCSE exam.
Look for other courses with different grade requirements
Entry requirements vary depending on the college and course. Ask your school for advice, and call your college or another one in your area to see if there’s a space on a course you’re interested in.
Consider an apprenticeship
Apprenticeships combine a practical training job with study too. They’re open to you if you’re 16 or over, living in England, and not in full time education.
As an apprentice you’ll be a paid employee, have the opportunity to work alongside experienced staff, gain job-specific skills, and get time set aside for training and study related to your role.
You can find out more about how to apply here .
Talk to a National Careers Service (NCS) adviser
The National Career Service is a free resource that can help you with your career planning. Give them a call to discuss potential routes into higher education, further education, or the workplace.
Whatever your results, if you want to find out more about all your education and training options, as well as get practical advice about your exam results, visit the National Careers Service page and Skills for Careers to explore your study and work choices.
You may also be interested in:
- Results day 2024: What's next after picking up your A level, T level and VTQ results?
- When is results day 2024? GCSEs, A levels, T Levels and VTQs
Tags: GCSE grade equivalent , gcse number grades , GCSE results , gcse results day 2024 , gsce grades old and new , new gcse grades
Sharing and comments
Share this page, related content and links, about the education hub.
The Education Hub is a site for parents, pupils, education professionals and the media that captures all you need to know about the education system. You’ll find accessible, straightforward information on popular topics, Q&As, interviews, case studies, and more.
Please note that for media enquiries, journalists should call our central Newsdesk on 020 7783 8300. This media-only line operates from Monday to Friday, 8am to 7pm. Outside of these hours the number will divert to the duty media officer.
Members of the public should call our general enquiries line on 0370 000 2288.
Sign up and manage updates
Follow us on social media, search by date.
M | T | W | T | F | S | S |
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | |||
5 | 7 | 8 | 9 | 10 | 11 | |
13 | 14 | 15 | 16 | 17 | 18 | |
21 | 22 | 23 | 24 | 25 | ||
26 | 27 | 29 | 31 |
Comments and moderation policy
- Share full article
For more audio journalism and storytelling, download New York Times Audio , a new iOS app available for news subscribers.
- Apple Podcasts
- Google Podcasts
What Phil Donahue Meant to Me
The iconic daytime television host redefined the genre, letting the audience participate for the first time..
Hosted by Michael Barbaro
Produced by Michael Simon Johnson Shannon M. Lin Stella Tan and Asthaa Chaturvedi
Edited by Michael Benoist
Original music by Marion Lozano and Dan Powell
Engineered by Chris Wood
Listen and follow ‘The Daily’ Apple Podcasts | Spotify | Amazon Music | YouTube | iHeartRadio
Phil Donahue, the game-changing daytime television host, died last week at 88. Mr. Donahue turned “The Phil Donahue Show” into a participation event, soliciting questions and comments on topics as varied as human rights and orgies.
Michael Barbaro explains what Phil Donahue meant to him.
On today’s episode
Michael Barbaro , host of ‘The Daily’ for The New York Times.
Background reading
An obituary for Mr. Donahue , who died last week at 88.
Here are 3 episodes that explain Mr. Donahue’s daytime dominance.
There are a lot of ways to listen to The Daily. Here’s how.
We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.
The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Michael Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.
Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Maddy Masiello, Isabella Anderson, Nina Lassam and Nick Pitman.
Advertisement
Product Design (UX/UI) Bundle and save
User Research New
Content Design
UX Design Fundamentals
Software and Coding Fundamentals for UX
- UX training for teams
- Hire our alumni
- Student Stories
- State of UX Hiring Report 2024
- Our mission
- Advisory Council
Education for every phase of your UX career
Professional Diploma
Learn the full user experience (UX) process from research to interaction design to prototyping.
Combine the UX Diploma with the UI Certificate to pursue a career as a product designer.
Professional Certificates
Learn how to plan, execute, analyse and communicate user research effectively.
Master content design and UX writing principles, from tone and style to writing for interfaces.
Understand the fundamentals of UI elements and design systems, as well as the role of UI in UX.
Short Courses
Gain a solid foundation in the philosophy, principles and methods of user experience design.
Learn the essentials of software development so you can work more effectively with developers.
Give your team the skills, knowledge and mindset to create great digital products.
Join our hiring programme and access our list of certified professionals.
Learn about our mission to set the global standard in UX education.
Meet our leadership team with UX and education expertise.
Members of the council connect us to the wider UX industry.
Our team are available to answer any of your questions.
Fresh insights from experts, alumni and the wider design community.
Success stories from our course alumni building thriving careers.
Discover a wealth of UX expertise on our YouTube channel.
Latest industry insights. A practical guide to landing a job in UX.
3 real-world UX research case studies from Airbnb, Google, and Spotify—and what we can learn from them
All successful products have at least one thing in common: they’re driven by thorough and ongoing UX research. Learn how the biggest brands conduct user research with these real-world case studies from Airbnb, Google, and Spotify.
Free course: Introduction to UX Design
What is UX? Why has it become so important? Could it be a career for you? Learn the answers, and more, with a free 7-lesson video course.
User research is the foundation of good design. Any successful product you can think of is driven by user insights. And, while all UX designers tap into the same pool of tools and techniques, you’ll find that every team has their own unique approach to user research.
Are you curious about how some of the biggest brands conduct UX research? Then keep reading. In this post, we take a deep dive into three real-world UX research case studies:
- Airbnb: The power of observing behaviour to uncover design opportunities
- Google for Education: The importance of user feedback for rapid product adaptation
- Spotify: The value of human perspectives in a data-driven world
Each of these case studies teaches us a valuable lesson about UX research—lessons you can apply to your own design projects. So let’s jump in!
[GET CERTIFIED IN USER RESEARCH]
UX research case study #1: Airbnb and the power of observing user behaviour to uncover design opportunities
Oftentimes, user research is planned in advance and conducted within a controlled setting—think user interviews , or analysing how people interact with your website over a specific period of time.
But sometimes, user research occurs organically—like an accidental light shining on a major design opportunity. That’s exactly what happened at Airbnb, leading to the design and launch of a new global check-in tool.
Vibha Bamba, Design Lead on Airbnb’s Host Success Team, writes:
“The decision to design the tool was informed by an intriguing host behaviour. We noticed that about 1.5 million photo messages were being sent from host to guest each week—the majority of them to explain location and entry details. Photos of the home were juxtaposed with maps, lockbox locations were described, and landmarks were called out.”
Observing these behaviours over time, the Airbnb team realised that there was a huge opportunity to make the exchange between hosts and guests much more seamless and consistent. This kicked off a year-long project to design a global check-in tool for the Airbnb platform.
The result? An integrated check-in tool that enables hosts to create visual check-in guides for their guests. They can upload photos and instructions which the tool will translate depending on the guests’ preferred language, and the guides can be accessed both on and offline.
And, after launching the tool, the team continued to observe how hosts used it. They were able to flag issues and further design opportunities, adapting and evolving the check-in tool to better meet hosts’ needs. That’s the power of observing user behaviour!
The takeaway
User behaviour provides us with incredibly rich insights. Don’t rely solely on planned or periodic user research—continuously observe how people interact with your product in the wild, too. You don’t know what you don’t know, and this approach will help you to uncover design opportunities you may not have even thought to look for otherwise.
Read the full UX research case study here: Leveraging Creative Hacks: How the Airbnb Community Inspired a Global Check-in Tool .
[GET CERTIFIED IN UX]
UX research case study #2: Google for Education and the importance of user feedback for rapid product adaptation
When the Covid-19 pandemic hit, our lives changed almost overnight. Many of us were suddenly working from home, navigating new challenges of communicating and collaborating remotely.
Teachers were no exception. They had to quickly adapt to teaching online, relying on tools like Google Meet to conduct lessons virtually. But Google Meet was originally designed as a conferencing tool for businesses, so the user experience for teachers and students wasn’t ideal.
In the words of one tech admin speaking to the Google Meet team:
“Students are using the tools in a way that makes it hard for teachers to do their job. Teachers can’t mute students, or put them in groups, they can’t ask questions easily to take the temperature of the class. Students are also jumping on the video without supervision—and that’s an issue. I wish there was more control.”
The Google Meet team needed to act fast to figure out how the software could better meet teachers’ needs. To do this, they went straight to the source, gathering user feedback directly from teachers.
Based on this feedback, they added a range of new features such as attendance taking, hand raising, waiting rooms, and polls.
The result? A rapidly improved user experience for teachers and students which ultimately benefited all Google Meet users.
Sometimes, UX designers must think and act fast; there’s not always time for lengthy user research and cautious feature rollouts. When you need to adapt and evolve a product to quickly improve the user experience, it pays to go straight to your users for their feedback.
Read the full UX research case study here: Adapting Products to Meet Teachers’ Changing Needs .
UX research case study #3: Spotify and the value of human perspectives in a data-driven world
Data is a powerful research tool. It enables you to gather and analyse broad and vast user insights, to make evidence-backed decisions, and to track and measure important UX KPIs .
But, as Nhi Ngo, Insights Manager, User Research & Data Science at Spotify will tell you, it’s important not to become over-reliant on data when conducting UX research. Sometimes, making the best design decision boils down to a human perspective.
Nhi Ngo came to this realisation when developing and launching a feature called “Shortcuts” on the Spotify Home tab. Powered by machine learning, Shortcuts is a dedicated space that showcases the user’s current favourites, as deduced by Spotify’s algorithms.
The feature was developed based on data collected through a variety of research methods, including longitudinal user studies and A/B testing .
So far, so good. But when it came to deciding on a name for the feature, A/B tests came back inconclusive.
In the end, the name was decided based on the product designer’s instinct to go with the name that would create the most human and personal experience. Nhi Ngo explains:
“A few candidates that were tested were ‘Listen Now’ (the objective that the model optimizes for), ‘Shortcuts’ (the user-facing functionality), ‘Quick Access’ (a UX goal of this space), and last but not least, a daypart greeting, ‘Good morning’ (that would change with the time of day to ‘Good afternoon’ or ‘Good evening’). We were counting on the AB test to help us make this important decision. The test returned neutral. Our designer recommended we go with the daypart name, much to my reservations.
Indeed, participants were most often positively surprised in our interview sessions whenever they opened their phone and saw the greetings. Convinced by our designer’s humanistic approach and recognising the intangible benefits of providing users with this joy of being ‘greeted by Spotify’, we decided to go with our perspective-taking as humans to humans, and chose the daypart name.”
The result? A new product feature that evoked delight in Spotify’s users and led to further improvements, such as incorporating more time-based features in the model so that the recommendations changed depending on the time of day (for example, showing sleep music playlists at night).
Data-driven research is an extremely powerful tool, but it may not always give you the full picture or a conclusive answer. Whenever you conduct and interpret research data, it’s important not to lose sight of your human perspective.
In the words of Nhi Ngo: “When data can’t give you a definitive answer, it is OK to be human and make a human decision. Prioritise user joy; treat them as you would any human in your life.”
Read the full UX research case study here: It’s OK to be Human in a Machine-Learned World .
Learn more about UX research
All of these ux research case studies emphasise the importance of user research in UX design . If you’d like to learn more about UX research, check out the 9 best UX research tools , read about a day in the life of a UX research manager with Google’s Dr. Stephen Hassard , and master the art of analysing your UX research and pulling out useful insights in this guide .
- ux research
Subscribe to our newsletter
Get the best UX insights and career advice direct to your inbox each month.
Thanks for subscribing to our newsletter
You'll now get the best career advice, industry insights and UX community content, direct to your inbox every month.
Upcoming courses
Professional diploma in ux design.
Learn the full UX process, from research to design to prototyping.
Professional Certificate in UI Design
Master key concepts and techniques of UI design.
Certificate in Software and Coding Fundamentals for UX
Collaborate effectively with software developers.
Certificate in UX Design Fundamentals
Get a comprehensive introduction to UX design.
Professional Certificate in Content Design
Learn the skills you need to start a career in content design.
Professional Certificate in User Research
Master the research skills that make UX professionals so valuable.
Upcoming course
Build your UX career with a globally-recognised, industry-approved certification. Get the mindset, the skills and the confidence of UX designers.
You may also like
Build your UX career with a globally recognised, industry-approved qualification. Get the mindset, the confidence and the skills that make UX designers so valuable.
8 October 2024
Brian Walsh
Better Experiences Through Content
Google + Coursera UX Case Study 2: Web Design
This Case Study is an ongoing project during my Coursera & Google UX Design certificate. As I make improvements and updates, this post will be updated with further reasoning and details.
This is part of my 2nd course through Coursera and my first with Google, which was an interesting combination that also allowed me to formalize a lot of what I have been working on and within for the past few years for both websites and mobile.
This UX design course was focused on the full scope of the user experience design; process from fundamentals to finish. This allowed me to ideate a concept, conduct user research, create brand guidelines for the app, lo-fi wireframes, hi-fi wireframes and prototypes that showed app functionality in the lo-fi instance and hi-fi instance – this time for a web page instead of a mobile app.
This course used a combination of tools and practices, which allowed my final result to be presentation-ready. The tools that I recommend specifically are:
- Google Sheets
- Google Slides
Thanks for stopping by – more details forthcoming! For questions, please visit my contact page and reach out!
Hi, I’m Sarah Doody, founder of Career Strategy Lab.
Want to advance your career in 2024? Our career coaching clients have been hired at Blue Origin, Capital One, IBM, Wells Fargo, and more.
Apply to our UX career coaching program →
No fee to apply, we have 5 spots open:
FREE UX CASE STUDY TEMPLATE
This UX case study template will help you write the story of each project for your UX portfolio
This free Google Doc will show you how to write about your UX projects and stand out as a candidate.
- Learn the 7 questions a UX case study should answer
- Find the right balance of detail recruiters look for
- How to write for the users of your UX portfolio
IMAGES
VIDEO
COMMENTS
The problems I identified in the current user flow: Pre-Visit Stage. Information overload: Difficulty in filtering relevant information from numerous online sources. Inaccurate or outdated information: Misleading content about the site or its offerings. Lack of Personalization: Cannot easily find information tailored to their specific interests and needs.
Partner with Cisco to be agile, relevant, and profitable. Explore programs, incentives, and the benefits of becoming a Cisco partner.
Apprenticeships combine a practical training job with study too. They're open to you if you're 16 or over, living in England, and not in full time education. As an apprentice you'll be a paid employee, have the opportunity to work alongside experienced staff, gain job-specific skills, and get time set aside for training and study related ...
The iconic daytime television host redefined the genre, letting the audience participate for the first time.
In the U.S. and Canada, Coursera charges $49 per month after the initial 7-day free trial period. The Google UX Design Certificate can be completed in less than 6 months at under 10 hours per week of part-time study, so most learners can complete the certificate for less than $300 USD.
By bestfolios.com — a curation of 800+ designer portfolios, case studies, resumes and design resources. By Alex Lakas, user experience, interaction and visual designer for Google's SIM UX ...
This is my first UX Project I did as a part of Google Professional UX Certification. I have completed 5 out of total 7 courses in the program with 95% grade average. I've found this program immensely helpful in teaching an absolute beginner carefully about all the important concepts in UX Design. Browse Concerts from Musicians Nearby.
UX (user experience) design is the process of designing a good user experience by making, creating, and organizing the interfaces people interact with, including websites, apps, and products. UI (user interface) design focuses on the graphical interface that users interact with and how it works and responds to users, including navigational ...
I will be following the structure of Google's course for outlining this UX case study. Design prompt: Design a menu preview app for a modern restaurant. The problem: Working people want healthy meals but don't have time for cooking and don't want to order from fast food restaurants. An overview:
There are 4 modules in this course. Foundations of User Experience (UX) Design is the first of a series of seven courses that will equip you with the skills needed to apply to entry-level jobs in user experience design. UX designers focus on the interactions that people have with products like websites, mobile apps, and physical objects.
1Lightcast™ Global Job Postings (2022: Jan. 1, 2022 - Dec. 31, 2022) Get started in the fast-growing field of user experience (UX) design with a professional certificate developed by Google. Learn the foundations of UX design, including empathising with users, building wireframes and prototypes, and conducting research to test your designs.
On this design prompt I was able to practice everything that I learnt over the 7 courses that make up the google career certificate. As I progressed along, my design process evolved and I had ...
Use the feedback and data you gathered during your usability study and revise the original design to create a new and improved version. Get to the heart of U...
This is my 1st case study on Google UX Design Certificate Course. Overview. Problem & Goal. My Role & Responsibility. User Pain Points. Persona 1. Persona 2. User Journey Map. Initial Design Concept.
Pros and cons. As I was saying, I choose the Google Ux course for many reasons as it's Google; having a certificate from a huge company like this in your curriculum it's more impressive than ...
This article is part of an ongoing personal journal, where I talk about my experience taking Google's UX Professional Certificate on Coursera. This article covers topics discussed in Week 5 of Course 2: Start the UX Design Process: Empathize, Define, and Ideate. Whew! I finished Course 2! Friends, week 5 was a beast.
Get started in the fast-growing field of user experience (UX) design with a professional certificate developed by Google. Learn the foundations of UX design, including empathizing with users, building wireframes and prototypes, and conducting research to test your designs. UX designers make technology easier and more enjoyable for people to use.
Case Study: Defining Problem Statements for Google's UX Design Certificate. Moving from the Design phase to the Define phase. This article is part of an ongoing personal journal, where I talk about my experience taking Google's UX Professional Certificate on Coursera. This article covers topics discussed in Week 4 of Course 2: Start the UX ...
16. Course 2: Start the UX Design Process. Hey, everyone! It's been a hot minute since my last post. I've been so busy between my work as a writer and all the time I've been spending diving into the Google UX certificate, but I'm back. Anyway, I'm back this week with my thoughts on the second course in the program, called Empathize ...
You can check all the previous Google UX Certificate courses: Course 2 — Empathize, Define, and Ideate. Course 3 — Build wireframes and low-fidelity prototypes. Course 4 — Conduct UX research and test early concepts. Course 5 — Create high-fidelity designs and prototypes in Figma
10,000+ Results. Google UX Design Certification Project. Muhammad Muneeb. 2 64. Crystal Bakery App - UI/UX Case Study. Sushmitha V. 188 4.8k. Google UX course. Aparna Gupta.
UX research case study #1: Airbnb and the power of observing user behaviour to uncover design opportunities. Oftentimes, user research is planned in advance and conducted within a controlled setting—think user interviews, or analysing how people interact with your website over a specific period of time.. But sometimes, user research occurs organically—like an accidental light shining on a ...
Example of Google's UX Certification case study. Google's UX Certification Project: Case Study. View the slide deck here
The user personas are fictional characters that are created using real data gathered from our interview subjects. Here's what the course material says -. "Personas are created by conducting user research and identifying common pain points, which are UX issues that frustrate and block the user from getting what they need from a product.
This UX design course was focused on the full scope of the user experience design; process from fundamentals to finish. This allowed me to ideate a concept, conduct user research, create brand guidelines for the app, lo-fi wireframes, hi-fi wireframes and prototypes that showed app functionality in the lo-fi instance and hi-fi instance - this ...
This article offers a very detailed look at Design a UX for Social Good course. If you search for a course review, view Mike Malewicz video. You can check all the previous Google UX Certificate courses: Course 2 — Empathize, Define, and Ideate. Course 3 — Build wireframes and low-fidelity prototypes. Course 4 — Conduct UX research and ...
This UX case study template will help you write the story of each project for your UX portfolio. This free Google Doc will show you how to write about your UX projects and stand out as a candidate. Learn the 7 questions a UX case study should answer. Find the right balance of detail recruiters look for.