Product.Category
Product.Description
Product.Images
[Sender.Company] has looked at the current industry and identified the following niche: (Niche.Description). Further, after completing thorough research, we found that the following statistics bode well for our fashion venture:
Statistics | Description | Benefit |
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[Sender.Company] will enter into direct and indirect competition with the following brands:
Competitor.Brand | Short.Description |
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The competitor pricing in the current industry is as follows:
Competitor.Brand | Pricing.Structure |
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However, [Sender.Company] enjoys various advantages over these brands. These advantages include:
Advantage | Research | Description |
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The demographics of the market [Sender.Company] targets are as follows:
Location: | |
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Total Population: | |
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Median Age: | |
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Average Income Level: | |
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We will primarily focus on the following target groups:
TargetGroup | Reason |
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The brand image [Sender.Company] will focus on the following unique value propositions:
(BrandImage.Proposition)
Our marketing plan will focus on the following public relations sections:
Public Relations – (Description)
Advertising – (Description)
Customer Communications – (Description)
Social Media – (Description)
Fashion Shows – (Description)
Pre-Opening Events – (Description)
Email Campaign – (Description)
[Sender.Company] will start by filling all the general and administrative functions in the Company and sourcing suppliers as part of managing supplier relations. The design aspect requires pattern making, printing, grading, and scanning of designs.
The following milestones will be reached within the stated period:
Date | Milestone |
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(Date) | Design and create products |
(Date) | Finalize store lease agreement |
(Date) | Design and renovate the store to brand image |
(Date) | Launch marketing strategy |
(Date) | Hire and train staff |
(Date) | Launch [Sender.Company] |
(Date) | Launch [Sender.Company] to the public |
(Date) | Reach break-even |
[Sender.Company] will hire the following positions and complete training for the staff by the (Date):
(Number) Assistant Managers
(Number) Designers
(Number) Sales Assistants
(Number) Bookkeepers
Capital requirements.
Name | Price | QTY | Subtotal |
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Item 1 Description of first item | $35.00 | 5 | $175.00 |
Item 2 Description of second item | $55.00 | $55.00 | |
Item 3 Description of third item | $200.00 | $200.00 |
Subtotal | $230.00 |
Discount | -$115.00 |
Tax | $23.00 |
Total | $138.00 |
Section | Value | Percentage of Whole |
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Research and Development | $(Amount) | (Percentage)% |
Marketing and Advertising | $(Amount) | (Percentage)% |
Daily Operations | $(Amount) | (Percentage)% |
Staff Salaries | $(Amount) | (Percentage)% |
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Products | Retail Price | % of Collection | Wholesale Price | Cost of Production | Projected Profit |
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(Product) | $(Retail.Price) | (Percentage)% | $(Wholesale.Price) | $(Production.Cos) | $(Profit.Amount) |
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(5YearAnnualIncome.Statement)
(5YearAnnualBalance.Sheet)
(5YearAnnual.CashFlow)
The cash flow statement is one of the most significant options you can add, as it gives a snapshot of how the expenses, income, investments, etc., will move in the next five years.
[Recipient.FirstName] [Recipient.LastName]
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BUSINESS STRATEGIES
A clothing line business plan is a strategic and detailed document that outlines the essential elements of launching and operating a clothing-related venture. It encompasses crucial aspects such as brand identity, the target market, product offerings, marketing strategies, operational procedures and financial projections. Essentially, it serves as a roadmap that guides entrepreneurs through the process of starting a business as well as managing it.
In the current business landscape, having a strong online presence is crucial, making the inclusion of a business website within the plan particularly important. A well-designed and user-friendly website becomes the digital storefront for a clothing business . It showcases the products, communicates the brand's identity and provides essential information such as pricing, sizing and contact details. It can also act as an online store , if necessary.
Looking to take your clothing line online by building a website ? Wix’s website builder has you covered.
A business plan is a formal document that outlines a company's goals and how it plans to achieve them. It is used to attract investors, secure loans and guide the company's development. If you are serious about starting a business, it's important to develop a comprehensive business plan. This will help you set realistic goals and increase your chances of success and profitability.
It can also make it very clear what type of business you plan to create, whether that's starting an LLC , corporation or something else.
Now, we'll break down the key elements that go into crafting an effective clothing business plan in six critical steps. Following this process will provide clarity as you define your company mission, understand resource needs, assess the competitive landscape and project growth.
Executive summary
Business and domain name selection
Market analysis and research
Operations plan
Marketing and advertising plan
Financial plan
The executive summary serves as the introductory section of a clothing business plan, providing a concise overview of the entire document. It encapsulates the essence of the clothing business idea , highlighting its key components and objectives. A well-crafted executive summary should be clear, engaging and succinct, offering a glimpse into the business's vision, target market, competitive advantage, business type ( e commerce or other) and financial projections.
Example of an executive summary for a clothing line business
“ChicWardrobe Boutique is a visionary clothing brand poised to redefine urban fashion for the modern woman. With a focus on empowering self-expression and embracing individuality, our boutique curates an exclusive collection of trend-setting apparel that resonates with confident, fashion-forward women seeking unique style statements. By merging timeless elegance with contemporary trends, ChicWardrobe aims to become the go-to destination for individuals who embrace fashion as a form of self-expression.
Our boutique stands out in a crowded market by offering limited-edition, curated pieces that blend quality craftsmanship with innovative designs. Our commitment to sustainability and ethical sourcing further sets us apart, resonating with conscious consumers who value both style and social responsibility.
Seeking an initial investment of $200,000, ChicWardrobe Boutique intends to launch its first brick-and-mortar store in a high-traffic urban district. Our online presence, represented by the domain www.ChicWardrobeBoutique.com, will serve as a seamless extension of our brand, allowing customers to explore and purchase our curated collections with ease.
With a strong foundation, a keen understanding of market trends and a passion for creativity, ChicWardrobe Boutique is poised to become a trailblazing force in the world of contemporary fashion."
Knowing how to name a business is a critical step in establishing your clothing business' identity and registering your business . The name should be memorable, reflective of your brand's values and resonate with your target audience. A business name generator or clothing business name generator can offer inspiration and help you brainstorm creative options.
Similarly, selecting a domain name is essential for your online business presence. Your domain should ideally match your company name and be easy to remember. Check its availability and secure it early to ensure consistency across your brand.
Be inspired:
Clothing brand names
Boutique business names
This type of business plan must incorporate thorough market analysis and research. This section delves into your target audience's preferences, shopping behavior and the broader competitive landscape. Analyze competitors, identify gaps in the market and leverage insights to tailor your business strategies for maximum impact.
The operations plan outlines practical aspects of running your clothing business. Detail the proposed location, explaining how it aligns with your target audience and brand image. Describe the interior design and ambiance of your store, as well as any eCommerce website you might need to run it online. Address equipment needs, from garment racks to point-of-sale systems and discuss staffing requirements, emphasizing customer service and product knowledge. You might also want to consider what type of business and how it will be run, for example a clothing dropshipping business is run very differently from a retail store.
A marketing and advertising plan details how you will promote your clothing business to your target audience. Outline a mix of strategies, including social media marketing, influencer collaborations, fashion shows and pop-up events. Highlight the significance of your online presence, your website and engaging content that showcases your products' style and quality.
You should have a professional logo before embarking on this step as well, as it’s a key element of your branding assets. You can use a free logo maker or clothing logo maker to find the perfect option for your business.
Learn more: How to make a clothing logo
The financial plan projects the financial health of your clothing business. It includes startup costs, revenue projections, profit margins and funding sources. Detail your initial investment, anticipated sales growth and the timeline to reach profitability. Outline a comprehensive budget covering all expenses, from inventory and marketing to store maintenance. Keep in mind that the average cost to start a clothing brand can vary widely from $500 for newcomers to $50,000 for more high-end brands.
We’ve put together two clothing line business plan examples in order to show how such a plan might be crafted for hypothetical businesses, each incorporating the key sections discussed earlier.
StreetVibe Apparel is an urban streetwear brand that caters to the dynamic lifestyle of modern city dwellers. Our brand encapsulates the spirit of urban culture, offering a diverse range of stylish and comfortable apparel that celebrates self-expression. With a focus on quality, affordability and trendsetting designs, StreetVibe aims to become a prominent player in the streetwear fashion scene.
Company and domain name selection
Company name: StreetVibe Apparel
Domain name: www.streetvibeapparel.com
Marketing analysis and research
Target audience: Millennials and Gen Z who resonate with urban culture and streetwear fashion.
Competitive landscape : Identifying gaps in streetwear options for affordable, quality apparel.
Market trends: Growing demand for streetwear fashion as a form of self-expression.
Location: High-foot-traffic urban district with a strong youth presence.
Premises: Contemporary and minimalist store design, creating an inviting shopping environment.
Equipment: High-quality garment racks, fitting rooms and checkout systems.
Staffing: Enthusiastic and fashion-forward sales staff who connect with the brand's target audience.
Online engagement: Active presence on social media platforms like Instagram, TikTok and Snapchat.
Limited edition drops: Strategically planned product releases to generate buzz and excitement.
Website: A user-friendly business website showcasing the latest collections, allowing online shopping and offering style inspiration through blog posts.
Initial funding: Seeking $150,000 for inventory, store setup and initial marketing efforts.
Projected revenue: Targeting 25% revenue growth within the first year, aiming for profitability in the second year.
Budget: Comprehensive budget covering product sourcing, marketing campaigns and store maintenance.
EcoChic Boutique is a sustainable fashion brand dedicated to providing environmentally conscious consumers with stylish and ethically produced apparel. Our boutique curates a collection of eco-friendly clothing that blends fashion with sustainability, catering to individuals who seek to make mindful fashion choices. By prioritizing ethical practices and offering a diverse range of clothing options, EcoChic aims to contribute to a greener and more sustainable fashion industry.
Company name: EcoChic Boutique
Domain name: www.ecochicboutique.com
Target audience: Eco-conscious consumers who value sustainable and ethically produced fashion.
Competitive landscape: Identifying gaps in the market for accessible and stylish eco-friendly apparel.
Market trends: Growing demand for sustainable fashion and increased consumer awareness.
Location: Eco-friendly district with a community committed to sustainable practices.
Premises: Earthy and minimalist store design to reflect the brand's values.
Equipment: Recycled materials for displays and eco-friendly lighting.
Staffing: Knowledgeable and passionate staff who align with the brand's sustainability mission.
Educational campaigns: Hosting workshops and seminars to raise awareness about sustainable fashion.
Collaborations: Partnering with local artisans and eco-conscious brands to amplify impact.
Website: A visually appealing website showcasing the brand's commitment to sustainability, offering detailed information about materials, production processes and a seamless online shopping experience.
Initial funding: Seeking $200,000 for sourcing sustainable materials, setting up the store and initiating marketing efforts.
Projected revenue: Aiming for 20% revenue growth within the first year, with profitability anticipated in the third year.
Budget: Comprehensive budget covering sustainable material sourcing, marketing campaigns and ongoing brand initiatives.
Creating a comprehensive business plan is crucial when starting a clothing line business, offering a multitude of benefits that can significantly enhance the chances of success. In a lucrative industry that’s expected to reach sales of $494.89 billion by the end of 2023, having a plan of action gives you a leg up on success. Here are some key advantages of writing a business plan for a clothing line business:
Attracts investors and funding: Investors and lenders require a well-structured business plan to assess the viability and potential returns of the clothing business. A thorough plan showcases your understanding of the market, your unique value proposition and your strategies for success. This instills confidence in potential backers and increases the likelihood of raising money for a business .
Organizes your resources: Starting a clothing business entails coordinating various resources, from fabric suppliers to production facilities and skilled personnel. A comprehensive business plan compels you to analyze these needs in detail, ensuring that all elements are in place for a smooth launch and operation. This includes understanding production timelines, material sourcing and the expertise required within your team.
Provides operational clarity: The operational aspects of a clothing business are intricate, involving design, production, inventory management and more. A well-crafted business plan outlines these processes, minimizing confusion, streamlining operations and contributing to efficient resource allocation. It ensures that everyone involved is aligned with the business' operational goals.
Outlines market research: A clothing line business plan prompts you to conduct thorough market research to identify your target audience, their preferences and buying behaviors. Analyzing competitors and industry trends helps you position your brand effectively and tailor your products to meet customer demands.
Guides marketing and branding strategies: A comprehensive plan guides your marketing efforts by outlining marketing strategie s to reach and engage your target audience. This includes establishing your brand identity, designing a unique brand story and creating a consistent visual presence. It also emphasizes the importance of utilizing a business website as a central platform for showcasing your products and interacting with customers.
Allows for risk mitigation and contingency planning: Anticipating challenges and developing contingency plans are essential for any business. A well-structured clothing business plan allows you to identify potential obstacles and devise strategies to mitigate risks. This proactive approach enhances your ability to navigate challenges effectively.
Informs financial projections: The financial section of your business plan provides a clear projection of startup costs, ongoing expenses, revenue forecasts and potential profit margins. This data assists in making informed decisions, securing funding and creating a realistic timeline for profitability.
Fosters long-term success : Beyond the initial startup phase, a business plan provides a strategic framework for the clothing business' long-term success. It outlines growth strategies, expansion plans and the steps needed to maintain your brand's competitive edge.
By leveraging these benefits, you can navigate the complexities of the clothing industry with a well-informed and strategic approach, increasing your chances of starting a business that is successful and sustainable.
Yes, clothing lines can be profitable. In fact, some of the most successful businesses in the world are clothing brands. Nike, Adidas, and Lululemon are all multi-billion dollar companies that started as small clothing lines.
However, it's important to note that the clothing industry is very competitive. There are many new clothing brands launching all the time, and it can be difficult to stand out from the crowd. In order to be successful, clothing brands need to offer high-quality products that people want to buy. They also need to market their brands effectively and build a strong customer base.
Here are some tips for making a clothing line profitable:
Focus on a specific niche. Don't try to be everything to everyone. Instead, focus on a specific niche market, such as sportswear, streetwear or luxury fashion.
Create high-quality products. Use high-quality materials and construction methods. Your products should also be stylish and on-trend.
Market your brand effectively. Use online and offline marketing channels to reach potential customers. You can also partner with influencers and celebrities to promote your brand.
Provide excellent customer service. Make sure your customers are happy with their purchases and that they have a positive experience with your brand.
How much does it cost to start a clothing line.
The cost of starting a clothing line varies depending on the size and scope of your business. However, some of the common costs associated with starting a clothing line include:
Product development: This includes the cost of designing, sampling and prototyping your clothing.
Production: This includes the cost of manufacturing your clothing, including the cost of materials, labor and overhead.
Marketing and advertising: This includes the cost of promoting your clothing line to potential customers.
Operating expenses: This includes the cost of rent, utilities and other general business expenses.
How much does having your own clothing line make, is it hard starting a clothing line, how many pieces do you need to start a clothing line, want to create another type of business plan.
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Is it difficult to write a clothing line business plan, start creating the business plan for your clothing business, 1. company overview & executive summary, 2. products & services, 3. market overview, 4. sales strategies, 5. competitive assessment, 6. production schedule, 7. financial assessment & projection, things to keep in mind when writing your business plan.
If you are just launching your clothing business and you are wondering about the future of your company, constructing a business plan for your brand can help you better understand your current situation, and allow you to build detailed business development plans for the future.
In this article written by some of the most experienced fashion experts here at Appareify , you will discover all you need to know to create your clothing line business plan including the reasons to craft a business plan, how to craft a business plan, as well as things to consider when crafting your business plan.
You may wonder if a business plan is really necessary for your clothing business. Well, the answer is not exactly yes, since you can operate your business at the beginning with an “unwritten” plan. However, if you are looking for promising future developments and business expansions, you will probably need a business plan eventually.
There are a lot of reasons why business owners will craft a detailed business plan when they build their brands, especially for startups. Below are some of the common reasons.
Creating a business plan for a clothing line helps you identify what your business stands for and how to correctly position itself on the market. Precisely defining your fashion brand is crucial in order to make it customer appealing and to generate revenue that will eventually fuel your business further.
A steady and generous cash flow from generous investors can make your business thrive, and you will get exactly that by creating a well-written and thorough clothing business plan. Before investing their cash, every investor would first like to know what are your business goals, what strategies will be put into place, and how you intend to expand it in the future.
You can easily go off track if you don’t have your business goals in writing. Setting milestones for the next 1, 5, and 10 years will offer you direction and vision, while also promoting a proactive approach to expanding your business. A business plan for your clothing brand is the safe way to secure this.
Even if you might get caught in the web of uncertainty and think that it’s difficult to assess financial predictions or tackle market analysis, writing a clothing company business plan is not that hard. With a bit of attention to detail, constant research, and vision, along with our detailed guide, creating a fashion business plan can be easier than you think.
Writing a fashion business plan from scratch can feel intimidating. How about getting started with the basic structure of a clothing line business plan?
Building a solid business plan should start with the company overview and executive summary that can provide any of the interested parties with a snapshot of your business status and the operation details.
Brand statements.
What does your clothing brand bring to the table? Is it unique and does it differentiate from so many others out there? If your fashion brand has anything distinctive and positive make sure to include it in the very first section of the company overview.
Is your clothing company planning to expand globally, while being environmentally friendly and eco-conscious? State your brand’s missions in order to create a truthful yet attractive image of your company.
Are your business decisions impacted by ethical strategies? Make sure that your clothing line values are aligned, concise, and well-written so that everyone will understand what your core vision is.
Leadership, management, and staff.
The executive summary is at the core of your business plan. For this section of the executive summary, you need to focus on the people that will be in charge of the daily tasks. Make sure to write clear and concise descriptions of their roles, attributes, and strong points, such as training, qualifications, and professional background.
Do you intend on closely following your personnel’s performances or do you plan on delegating these attributes to a highly skilled person? No matter what your plans might be, it’s advisable to include as much information as possible regarding the salaries, benefits, key roles, and major management strategies of your decision-makers.
For apparel business plans, the products and services explanation section is crucial, since it directly demonstrates the sources of revenue. This section should cover information about your fashion line production details, services offered, production plans, and the eventual benefits of using your products.
In this portion of your clothing store business plan, you should include information about what type of clothing products you sell, the fabrics, the production techniques involved, and the kind of services you tend to offer, for both “to B” and “to C” if necessary.
Also make sure to include descriptions of the services that your customers will benefit from, such as sampling, craftsmanship, and logistics.
In this part of the business plan, you need to write down every potential benefit you can think of. From basic clothing comfort levels to greater sustainability goals, you need to create compelling and attention-grabbing points for your fashion products.
This section offers an overview of how your production line will expand in the near, mid, and far future. You need to focus on underlining the proactive steps your clothing brand is planning to take in order to create better, sustainable, and appealing products, using the ever-evolving technological processes.
With the market overview section in your apparel business plan, you will emphasize your brand’s position in comparison to your competitors and how your business stands out from the rest.
Looking at what your direct competitors and indirect competitors (such as department stores) are doing, generate reports that describe their modus operandi. From analyzing inspiring moves and worst decision-making patterns to detailing strengths and weaknesses through a SWOT analysis, this part of your business plan for a clothing brand is paramount.
Who will buy your products? You need to address the age limits of your customers, their gender, location, social status, budget potential, buying habits and tendencies, and as much information that would indicate whether or not your products are destined for the right consumer. If the target customer is not right, you might want to change your brand’s message or image.
This section should focus on detailing your marketing strategies for acquiring a community around your products and brand. Will you focus on organic or paid marketing? If you’re planning on expanding internationally, you should tackle ways of developing your online presence through digital marketing, such as social media platforms, email marketing, and online PPC advertisements.
What metrics will you use in order to track whether or not your marketing strategies pay off? This part of your fashion line business plan focuses on detailing the provision of periodic marketing investments which convert your target audience into your actual customers.
In this part of the business plan, you can include graphics and statistics on how you will effectively allocate your budget to meet your financial goals.
In a perfect clothing line business plan, the sales strategies section will focus more on how the fashion line will generate revenue through efficient pricing strategies and optimized sales plans.
The pricing strategies should include a detailed analysis of your production costs in correlation with the previous target customer analysis as well as market demand and offer. You should argue why your competitive price is set above or under the market’s average. Also, you might even include a chart with how you will adjust your prices in case of certain events.
In your clothing brand business plan, you should include the sales plan information on what types of payment you’re going to accept, if you’re going to open a showroom or operate as an e-commerce business, how many sales staff you plan to hire, or if you will implement any promotional discounts to attract and build your customer base.
Charts are best for this section of your business plan since they’re straightforward and concise. Are you planning on doubling your sales in the next year? What is your profit margin for this quarter compared to your competitors and how are you planning to evolve? This section should be all about numbers, analysis, and evaluations.
This part of any clothing line business plan focuses on the SWOT analysis, detailing your brand’s position in comparison to your potential competitors.
Analyzing your main competitors should underline their strengths and weaknesses, and their strategy when it comes to production and branding, as well as pinpointing their sales numbers, and how they manage to stay on top of the niche through so many years.
The SWOT analysis is the most common approach to assess, evaluate and conclude a company’s competitiveness. By conducting a detailed analysis of the 4 critical areas of your business, you can thoroughly understand your own business and make thoughtful decisions along the way.
A SWOT analysis first dives deep into the strengths of your business. Do you offer free delivery? Are your fabrics ethically sourced? Have you lowered your carbon footprint? Is your target customer inclined to spend their large budget on the products that you sell? Are you highly experienced and do you possess the know-how?
In short, you need to explain “why customers would like to choose my products over the others.”
Focusing on your brand’s weakness might feel like a burden, but it will save you time and money in the future. Is your business not so prone to building connections because of its remote location? Should you be choosing an e-commerce business model rather than paying so much on warehouses?
That is, you want to know for sure “what is stopping my customer from buying my products” at first and to arrange solutions accordingly.
This section taps into external factors that will positively impact your business, the “thing” you can take advantage of. Do you have a potential unexplored market? Do you have any access to next-generation production technology? Or perhaps your team is young, proactive, innovative, and passionate about the future. And maybe your products are the new wave in an emerging market.
In any clothing business plan template, the threats analyze potential harmful factors for your brand. Is your competitor in the business for more than 10 years? Or perhaps the majority of your budget will be redirected to marketing strategies, and not to new investments in the production line? This analysis allows for creating mitigating plans in the future.
The production schedule of any clothing brand business plan outlines the timelines for production, inventory, verifying, and delivering the products.
It’s all about preparing your products in time for the next season. This part focuses on the timeframes of sourcing fabrics, their delivery times, how long it takes for the design and pattern to be made, and the actual production and quality control times, all depending on the number of products you’re planning on selling.
You should have all of your craftsmen and production line on the go since you don’t want to miss any of the six fashion seasons (if we also include the resort and holiday collections). Here is a useful fashion calendar for you to reference.
Development Dates: May - August
Sell Dates: August - October
Production Dates: October - January
Delivery Dates: January - March
Development Dates: July - September
Sell Dates: October - January
Production Dates: December - February
Delivery Dates: March-May
Development Dates: October - December
Sell Dates: January - March
Production Dates: April - June
Delivery Dates: July - August
Development Dates: December - January
Sell Dates: March - April
Production Dates: June
Delivery Dates: September
Development Dates: February - March, March - May
Sell Dates: May - June, June - August
Production Dates: July - September
Delivery Dates: October - January
The sell dates are crucial for financial prediction and goal aspiration. You can’t hope for stellar selling numbers if your products aren’t ready to hit the shelves when buyers are looking to spend their money. This part of the business plan should include strategies for distribution channels, on-sale timetable, sales team structure, and also selling strategies.
It’s mandatory to take into account if you’re shipping your orders internationally or even to a different continent. Do you offer free shipping? It’s also essential to consider cost-effective delivery methods for your business. You also need to factor in the logistics, such as standard delivery times that can be delayed by unforeseen natural events, strikes, and so on.
The projection on your brand’s financial evaluation is crucial when developing a coherent apparel company business plan, including assessments on investments, costs, and profit margins.
Considering the upfront investments when writing a business plan for your clothing brand shouldn’t miss on expenses for production equipment, warehouse costs, showroom rent, manufacturing and marketing costs, as well as sourcing fabrics and labor force. The more realistic the investment evaluation, the more your investors will trust your business plan.
For this part of your business plan, you should indicate how exactly your funds will be allocated and spent. Its purpose is to underline that your business is viable and can withstand the rate at which the funds are spent. You can consider using bullet lists or charts for better visual representation.
For a clothing line business plan, the expected cash flow describes the inflow and outflow of cash for your business, during a specific timeframe. You should factor in aspects such as rent, salary expenses, returns, and reinvestments, as well as sales revenue, and capital realization channels, all of which determine the scalability of your business.
The income projections part of a business plan template for a clothing line offers an estimate of the future revenue over an exact timeframe. You should go into detail as much as possible when it comes to projecting the price points, sale volumes, as well as gross and net profit margins.
The balance sheet is a useful tool that underlines the estimated financial situation, factoring in all of the costs as well as any source of income. At times, especially once the business develops, it might feel daunting to be personally in charge of this. A professional accountant can be the easiest solution in this situation.
It’s easy to get hyped about your business idea and to oversell without even realizing it. However, this might be perceived as unrealistic and investors might feel lied to, and eventually refrain from giving you their cash. It’s important to maintain as objective as possible and present everything fact-based, without compromising on the benefits of your business.
An effective clothing brand business plan will never stay away from pinpointing the actual cons of your business. No success ever comes without hardships, so investors are familiar with having to overcome a few cons along the way. Focusing only on the pros of your business will make it look like a scam and potentially scare the investors away.
Once you’ve come to a certain milestone in your business, it is important to keep your business plan up-to-date. This will help you track your progress, maintain your focus on achieving your target, and adapt to the ever-changing market while keeping your investors informed.
If you are able to make it here throughout the article, you're already halfway through the long path of starting your own clothing brand, and we assume that you should know a bit better about your fashion business after the long “self-assessments.” Follow the steps, parts, and structure mentioned in our guide, and start drafting your business plan right now!
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Step 1: write the executive summary, step 2: state company description and competitive edge, step 3: elaborate on your products and services, step 4: define marketing strategy, step 5: add a marketing and advertising plan, step 6: draft your production and operations plan, share this post on your network, you may also like these articles.
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Whether you’ve graduated from Parsons School of Design or a smaller fashion school, you can’t begin to create your fashion empire without first creating a business plan. Running a fashion business is challenging and time-consuming, but the results can fulfill your dreams – if you are committed to sticking to your plan. A business plan for opening your own fashion studio must include an executive summary, company vision, market and competitive analysis, and the ways your company will position itself to take advantage of your targeted market.
The executive summary of your fashion business plan is the equivalent of an elevator pitch that boils everything down to two paragraphs. It should include the name of your fashion business, the area where you want to operate, the type of clothes and accessories you plan to create, and your target market.
For example, if you were designing high-end, haute couture dresses, your summary could include, “XYZ Haute Couture will cater to wealthy women from 40 to 55 in San Francisco. Our location in the heart of Union Square will help us attract the wealthiest shoppers in the city who are looking for designer-quality clothing at less-than-market prices.”
This section helps prospective investors understand the type of clothes and accessories you’re going to offer in your fashion business and the market that you want to attract. For example, if you’re going to make hip-hop street wear, you must explain how that street wear will meet the wants, needs and tastes of your targeted market. More importantly, you must also express a unique selling proposition, which is the thing you believe will set your clothes apart from anyone else in the industry. For instance, if your hip-hop street wear is made using sustainable fabrics, it can help differentiate and brand your fashion business.
Defining your target market is essential to helping prospective investors understand how they will get a return on their investment. The biggest mistake fashion designers make is to define their market too broadly. For example, if you’re designing comfortable beachwear and you write that your target market is “women between 30 and 45 who love spending time at the beach,” you’ve failed the target market test, because your market is too broad and undefined.
To make it more specific and targeted, you would write that your target market is, “active women between 30 and 45 who earn $50,000 or more per year and spend an average of $2,000 per year on casual clothing and accessories.” Your market analysis must also explain how your business will capitalize on existing fashion trends, how your pricing structure compares to that of your main competitors, and how your business will fulfill an untapped niche in the market.
Designing fashion is one thing, but manufacturing clothes and accessories for a product line requires a detailed plan. Questions you must answer in this section of your plan include: Where will you manufacture your clothes? Have you obtained estimates with several manufacturing companies? If you’re using an overseas manufacturing company, how does the pricing structure change when converted into American dollars?
After you’ve made plans to design and manufacture your clothes and accessories, you have to explain your distribution plan. You may want to hire a distributor to help you gain access to retail stores in the area as well as big trade shows where you can showcase your designs and secure orders from independent fashion retailers.
Your fashion company’s financial plan must include financial statements that show the relative health of the business and provide investors and lenders with vital company data. An income statement shows how much revenue the designer expects to generate, as well as the costs the designer expects to encounter as the clothing line develops. The financial plan should also include a break-even analysis that tells investors the threshold of profitability.
For example, you could write, “XYZ Streetwear will adopt a moderate growth plan, with the goal of always having a positive cash balance. Our payment options will include major credit cards, cash and checks. The break-even analysis based on average costs and prices has been completed. With fixed costs of $6,000 and $50 in average sales, and $25 in average variable costs, the business requires $12,500 per month in sales to break even.”
Sampson Quain is an experienced content writer with a wide range of expertise in small business, digital marketing, SEO marketing, SEM marketing, and social media outreach. He has written primarily for the EHow brand of Demand Studios as well as business strategy sites such as Digital Authority.
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Did you find what you are looking for.
Huge market size, potential profitability, and growth opportunities make clothing and fashion a lucrative business industry to get into.
Well, no matter your fashion or clothing business, you need a well-crafted business plan to launch and stay competitive in the market.
This library of clothing and fashion business plan examples here can inspire and guide you as you begin to plan your business. So, don’t worry; we got you covered on that part.
Let’s learn more about these clothing and fashion business plan samples, starting with their benefits.
Believe it or not, using an industry-specific business plan example is the best and probably the quickest way of writing a business plan.
Doubt it? Hold, this may change your perception; an extended list of the benefits of using an industry-specific business plan template.
These were the benefits; let’s briefly discuss choosing a clothing or fashion business plan template that best suits your business niche.
This category has multiple business plan templates for various fashion and clothing businesses. With many similar business types and templates, you may not find the most suitable one through manual scrolling.
Here are the steps to consider while choosing the most suitable business plan template.
Are you planning to start a fashion designing business? Or an online clothing store? Or is it going to be a retail clothing store?
Asking yourself these questions will help you identify your business type, which will help in choosing a niche-specific business plan template.
Once you identify your business type, you can choose between templates for different business segments.
We have an in-built search feature, so you can easily search for a business-specific template using your business type as a key term. Once you have the search results, choose the most suitable one. Simple as that.
Look closely at the content of the sample business plan you are considering. Analyze its sections and components to identify relevant as well as unnecessary areas.
Since all the Upmetrics templates are tailored to specific business needs, there won’t be many fundamental customizations. However, a hybrid business model targeting multiple customer segments may require adjustments.
No big deal—you can view and copy sections from other business plan examples or write using AI while customizing a template.
That’s how you find and select the most suitable fashion or clothing business plan. Still haven’t found the perfect business plan example? Here’s the next step for you.
Discover Upmetrics’ template library of 400+ comprehensive business plan examples to help you write your business plan. Upmetrics is a modern and intuitive business planning app . that streamlines business planning with its free templates and AI-powered features. So what are you waiting for? Download your example and draft a perfect business plan.
Fred Segal, once a centerpiece to the Los Angeles fashion scene, closed its two remaining stores Tuesday, bringing a quiet end — at least for now — to a name that endured for decades as a shopping destination.
The brand, which once had nine stores in California and locations in Switzerland and Taipei, Taiwan, succumbed to a challenging retail landscape, never recovering from the impact the COVID-19 pandemic had on sales despite being a fixture of Los Angeles fashion since the 1960s, said owner Jeff Lotman.
When Lotman bought the company in 2019, he said he had no plans to run the day-to-day operations of the stores, but was forced into the role by the pandemic.
“Everything just fell apart, and then I sort of had to become a retailer, which is not what I planned to do,” he said. “I knew nothing about retail.”
Instead, Lotman, who owns the brand licensing company Global Icons, had aspired to oversee a dramatic expansion of the Fred Segal brand that was supposed to include around 20 new shops in major cities across the country and a move into home decor and accessories.
“It’s not that retail is dying,” Lotman said at the time. “Boring retail is dying.”
The marquee name first appeared in 1961, when Fred Segal opened a small shop in West Hollywood, which grew into a cultural touchstone interwoven into the identity of Los Angeles. Its high-end, California-inspired line of clothes included bikinis, denim shorts and tank tops, often blending luxury with a laid-back look.
The company made its way into popular culture, getting referenced in shows such as “Beverly Hills, 90210” and “Dawson’s Creek” and attracting celebrity customers including Jennifer Aniston and Diana Ross.
Before the pandemic, Lotman said, the company had pending deals to open stores in Dubai, Canada and Japan. The two stores closing Tuesday are in West Hollywood and Malibu.
“Sixty years the company’s been around, and it’s a shame that it’s finally coming to a close,” Lotman said.
One of the company’s downfalls was not having enough self-branded products, Lotman said. Fred Segal stores carried close to 200 outside brands but had few of their own offerings.
“That’s really what we needed to develop to make this thing work,” Lotman said. “Retail is hard and being a multi-brand retailer is even harder.”
While the majority of the Fred Segal empire is shut down, including its online store, a Fred Segal Home furnishings store will remain open in Culver City.
The Segal family owns the Fred Segal trademark, said Lotman, who was licensing the trademark. Any decision about whether to open new stores or begin selling online again would be up to them, he said.
Larry Russ, the family’s attorney, said this is not the end of the road for the brand, but could not share more information.
“We are going to be looking for a new operator to open up more stores in the future,” he said.
Lotman said he isn’t aware of any concrete plans to reopen business, but he’s optimistic.
“Hopefully someone may pick it back up and get it to go,” he said. “It is truly one of the great fashion brands out there.”
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Welcome to the Money blog, your place for personal finance and consumer news and tips. Read our deep dive into the demise of the British pub below - and we'll be back with live updates on Monday. As always, you can comment on anything we're covering in Money below.
Saturday 10 August 2024 09:21, UK
By Brad Young , Money reporter
Mourning his mother's death and celebrating her life at the Old Neighbourhood Inn was the obvious choice for Martin Leach, 72, from Chalford Hill, near Stroud.
The wood-beamed pub opposite his home had been woven into the fabric of the village for 150 years, so it made sense for 90 friends and family members to gather there in 2015 to say their final goodbyes to Nellie "Lilian" Leach.
But seven years later, the village would say goodbye to the Old Neighbourhood too; its only pub shuttering its doors in a scene playing out hundreds of times over across the UK – and at an accelerating pace.
"Entirely pissed off," said Mr Leach, when asked how he felt about the closure of the pub, which had once played host to local bands, mobile bakeries, artisan vendors and an affectionate black Labrador.
"The pub was all that was left to represent that [village] community, and that's gone. And I think it's important to have that sense of community otherwise we just turn into a bunch of hamsters in cages."
Some 239 pubs closed in England and Wales during the first three months of the year, according to government figures – 56% more than in the same period in 2023.
"There's a sense of death by a thousand cuts or 'what fresh hell is this?'" said Dr Thomas Thurnell-Read, a sociology expert at Loughborough University who has extensively researched pub closures.
"Everything cumulatively is building up and that's why, sadly, there isn't a magic bullet for the problems in the sector."
Gen Z's changing habits
Young people are more health and fitness conscious and more time-poor than their parents were, said Dr Thurnell-Read.
The financial burden of university is rising, meaning students are taking part-time jobs and reducing the social time when drinking habits could form, he said.
Freshers' week, once a party-filled gateway to three years of drinking, has become a box to tick and leave behind.
"A generation of young people are finding other ways to socialise without automatically reaching for alcohol."
COVID played some part in this trend, said Dr Thurnell-Read. His students who started their degrees during social restrictions don't routinely go for big nights out or spontaneous, post-lecture pints.
Between 2011 and 2022, the proportion of non-drinkers increased from 16% to 19%, according to Drinkaware's analysis of NHS data.
It's a trend driven by 16-24-year-olds (26%) and resisted by adults aged between 55 and 64 (14%).
Less cash, more alternatives
"The younger generation don't drink as much. That's definitely a noticeable thing, but I don't think anyone really does any more. I don't really see the culture of when people used to go out and drink – like properly drink," said Simon Goodman, 44, owner of the Duke of Cumberland Arms, Henley.
The publican, who has been in the industry for 18 years, said that trade between the start of the year and the start of summer was "the quietest I have ever seen it".
"People just weren't around. It's very bizarre after being in the business like this for so long."
The public have little money left over after paying their bills and more places to spend it, said Tom Stainer, chief executive of the Campaign for Real Ale (CAMRA).
This was a trend that began in 2003, when the Licensing Act gave new types of venues the right to sell alcohol, not just pubs and clubs.
Now the cost of living crisis looms large. One in five people who would usually go weekly to pubs and restaurants said they were doing so less often in a survey by consultancy firm CGA in April.
At the same time, skyrocketing rents and mortgages have led to a squeeze on leisure time, with people spending longer commuting in order to afford homes in cheaper locations, added Dr Thurnell-Read.
"The big shift I think has been home entertainment. One of the other effects of COVID was it showed everyone how easy it was to get just about everything delivered to your front door," Mr Stainer said.
This is a setback profoundly familiar to the manager of the Queen Inn, Great Corby, in Carlisle, which closed on 30 June.
Punters thinned out because they had a "vast amount of options at their fingertips" at home and supermarket alcohol was significantly cheaper, said Katie Wilkinson.
"It's a big shame," Ms Wilkinson said: "It means the village won't have a pub anymore and a lot of people rely on coming in each night for that social aspect."
She said this was particularly important for older people: "They see each other every night and now they won't.
"I think as we move forward more and more smaller village pubs will be closing."
The real estate incentive
As pubs become less profitable, companies that own the land are knocking them down to cash in on the real estate value "time and time again", said Dr Thurnell-Read.
"Pubs are being closed against the will of the people who run them and often against the will of the community who need them."
One of those community members is Tricia Watson, who moved to Chalford Hill, Stroud, as a new mum and used the Old Neighbourhood as a hub to connect with other parents.
Now a Stroud district councillor representing the area, she has joined a campaign group fighting to stop the landlord's plans to convert it into a residential property.
The Old Neighbourhood has been deemed an asset of community value under the 2011 Localism Act, meaning local groups like the Chalford Hill Community Benefit Society must be given time to make a bid to buy it for the community. But, ultimately, the owner can reject it.
"The asset of community value regulations are absolutely toothless. So any community that wants to keep their pub going is at the mercy of the markets," she said, adding the site is worth £300,000 more as housing than as a pub.
Without outside support, community efforts to purchase closing pubs have a success rate of less than 10%, according to the Plunkett Foundation, a charity promoting community-owned businesses.
"Sadly that picture is very recognisable," said CAMRA's Mr Stainer. "It was recognisable pre-COVID and COVID has accelerated the process."
He added: "I think a lot of property owners are being tempted to take the fast buck."
Pub companies often finance buying pubs in such a way that they need to make big returns to service the debts, which can either be done by raising rents or selling off parcels of land, he said.
"It is the tenants and the pubs that suffer because they are the ones that get chucked out of their business and often their homes."
'Daily struggle' of doing business
The last four years have been "incredibly intense" for the industry, said Emma McClarkin, chief executive of the British Beer and Pub Association (BBPA).
She lists off some of the "thousand cuts" Dr Thurnell-Read was referring to: the pandemic, war in Ukraine, pressures on supply chains, the energy crisis, cost inflation and customers who are far worse off than they were 2019.
Mr Goodman, of the Duke of Cumberland Arms in Henley, lists the impacts of these wounds: "The price of food, alcohol, wages, electric, gas - it's never ending."
He said: "It is definitely the trickiest the industry has ever been I think. It is a daily struggle."
Food costs in particular have been "insane since the beginning of the year", rising by at least 15%, and in some cases doubling since 2019.
And they are completely unpredictable: "The prices can just change overnight, quite drastically as well."
It's not just food. Despite wholesale energy costs easing, Ofgem research published in March found 88% of hotel and catering businesses were still concerned about the impact of energy prices on their business.
Fixed energy contracts have come to an end at five Cornish pubs run by Chris Black and his husband Jason, who face new tariffs costing 25% to 50% more.
"Pubs are not particularly energy efficient. I think that can be a massive factor in where money is basically being wasted quite easily," said Mr Black, 39.
He went on to echo an argument being made across the industry: while world events may not be in the government's gift, taxation is, and pubs are being "overly taxed".
"I don't think there has been enough done to support pubs and that's evident in the number of pubs that are closing," he said.
Alcohol duty, a tax levied on booze, is worth approximately 54.2p in a pint of 5% ABV draught beer (38p in a 3.5% pint, 75.9p for 7%).
Food and drink served in pubs is also subject to 20% VAT (though this was reduced to 5% and 12.5% at different stages of the pandemic).
Pubs contribute 2.5% of all business rates collected by the government, but generate 0.5% of total business turnover, which CAMRA and the BBPA argue equates to a £500m overpayment.
Taken together, Ms McClarkin estimates £1 in every £3 goes "straight to the tax man".
COVID loans hangover and WFH
During his research, Dr Thurnell-Read was told by many publicans they could have survived COVID or the cost of living crisis – but not both.
The term perfect storm is overused, but for CAMRA's Mr Stainer, it's the only appropriate description.
The pandemic burned through pubs' savings and forced them to take on more debt, just before the cost of energy and ingredients rose dramatically and the amount of money customers had to spend plummeted.
Now, loans taken out and rents deferred during COVID are being called in, said Mr Stainer.
"Many pubs have survived COVID but maybe are in danger of not surviving the long-term effects of the lockdown."
Introduced in March 2020, the Coronavirus Business Interruption Loan was a scheme whereby the government would encourage banks to loan up to £5m to businesses by guaranteeing 80% of the money and paying any interest or fees for the first year.
"It is definitely a contributing factor to these failures, the inability to be able to pay back these loans," said Ms McClarkin, of the BBPA.
She said some smaller brewers had gone into administration because they "simply cannot pay them back".
Loans aren't the only COVID hangovers facing pubs, according to Ms McClarkin: "Working from home culture has definitely damaged the pub sector, to the point where some pubs simply don't open Monday, Tuesday."
The pub lunch has dwindled in cities and big towns, and some establishments are choosing to close early on weekdays and open earlier on weekends, she said, as customers switch to less frequent outings.
Fewer, more costly staff
Staffing has been a problem since Brexit, says Jane Pendlebury, chief executive of the Hospitality Professionals Association (HOSPA).
She explained the end of freedom of movement has made it more difficult to find staff - and choose the right ones.
"The friendliness, the smiles, charm, the willingness to pour a drink or deliver some food with a smile on your face will take them [pubs] a long way, but... if you can't get the right staff then you're not going to be delivering that."
Minimum wage increases, while great for workers, have added to the outgoings for struggling pubs, she said.
April's increase (£1.02-£1.26 more per hour for each employee) will see the sector's salary bills rise by £3.2bn, according to trade body UKHospitality.
"People's wages have gone up, and that's absolutely acceptable and they should go up, but when it all adds up in this industry, when do you start going out and you're paying over £50 on a steak?" said Mr Goodman, of the Duke of Cumberland Arms.
Cornish publican Mr Black said: "We've run a lot tighter on labour to try and keep the cost down because labour costs can be real money down the drain if you've got too many staff on at the wrong times."
Exhaustion
For HOSPA's Ms Pendlebury, it's important to remember pubs are run by people – and they have a limit.
"People that run pubs, own pubs, are just exhausted.
"They were enormously under pressure [during COVID] and then as the guests came back, they were more difficult to deal with because their expectations were so high.
"So I think they are at their wits' end."
It's the smaller, more independent pubs that are closing, she said.
The scale of pub companies means more favourable borrowing rates, supply-chain priority and better value for money when bulk buying stock like menus, cutlery and loo roll, she said.
They may have their own property managers – rather than more costly local tradespeople - and staff to manage their online reputation.
"If it's all chains then we would, probably, ultimately lose some of our character as a country," said Ms Pendlebury.
It's not all bad
Walk across the River Ver, St Albans, north of London, almost 1,000 years ago and you would have seen the same building where Ronan Gaffney serves pints today.
Pop into Ye Olde Fighting Cocks for an ale 400 years ago and you might even have bumped into Oliver Cromwell, who was said to have spent a night at the inn during the mid-1600s.
But centuries of history could not save the pub in February 2022, when the Fighting Cocks, the only inn to be officially recognised as the oldest in Britain, closed (though this was a title so disputed in the industry that Guinness dropped the category entirely in 2000).
Mr Gaffney, 27, and his colleagues lost their jobs in the pub where he – and generations before him - bought his first pint.
But this isn't the story of another lost community asset: the pub reopened two months later, and Mr Gaffney was there to welcome the community back – with a promotion.
The establishment's manager and head chef had banded together to take over the lease with a third business partner.
"It was super rewarding being able to reopen the doors and have been back in," said Mr Gaffney, now general manager.
"It was lovely to see the local community come in and say they're glad we're open again. A lot of people do have a lot of memories in this pub."
The pub is now in a much for comfortable position, though they must remain "very cautious on a daily basis", he said.
He put its success down to attention to detail, big events, pricing and luck.
Bars can't get by on day trade anymore: birthdays, weddings and other large bookings are essential, he said.
"That is definitely one thing that our pub is not only very good at, but we're also almost reliant on it for a certain amount of our turnover."
Unless your pub is next to a train station, food is a must: "Being a simple boozer any more doesn't really seem to exist."
He said he pays close attention to how staff are trained, products are bought and prices are set.
A lot of alcohol and food will return very slim – if any – margins, so you've got to make up for it on soft drinks, crisps and nuts, he said.
The same applies to the low and no alcohol products that have become so popular among younger people as they steer away from heavy drinking.
"It was quite strange," said Mr Gaffney.
"It's not too rare for a pub to close or reopen these days, but it was quite rare to be able to be on both sides of that."
By Daniel Binns, business reporter
On Monday, stock markets around the world plummeted amid fears the US might slump into recession.
The UK's FTSE 100 closed down more than 2%, its worst day since July 2023. In the US, the S&P 500 index slid 3%, while Japan's Nikkei 225 plunged more than 12% - its biggest fall since "Black Monday" in October 1987.
It followed US jobs data, which came in much lower than expected for July, sparking fears of a recession in the world's largest economy.
If a recession was to play out (and that's a big if) there would be consequences around the globe, many negative but not all...
Concern over the strength of China's economy and several weak earnings reports from major tech firms added to the jitters, but from Tuesday onwards stock markets started to slowly recover , making some gains as investors' worries calmed.
This was given further momentum on Thursday with the release of more jobs data - this time US figures showing a bigger-than-expected drop in jobless claims, alleviating - though not ending - fears of recession.
More official US data on areas such as jobs and inflation in the coming months will help us get a better idea about the state of the country's economy and whether the recession worries this week were an over-reaction – or bang on the money.
The recovery in the stock market came as the pound's value also began to slowly climb back over the week.
It had dipped after an interest rate cut from the Bank of England last Thursday.
Generally, higher interest rates tend to attract foreign investors looking for more return on their money - lower rates are unappealing and can decrease a currency's value.
On Monday, £1 could buy you $1.2811 or €1.1677 before its value against both fell.
But by Friday afternoon, Sterling had managed to climb back up to $1.2755 – not quite a full recovery but much better than its lows earlier in the week.
It means those heading to the US will now get less buck for their bang, compared with if they had exchanged their cash last week.
However, the pound's strength against the Euro on Friday was almost back to where it was at the start of the week, valued at €1.677 by the markets. So those who exchanged money during the week may have got worse exchange rates, compared with those who waited until this weekend.
Several readers got in touch to ask how a US recession might impact exchange rates and holiday money - we took a look here...
The picture could be changed again next week when a few significant economic moments will play out in the UK.
Jobs data on Tuesday and inflation figures for July on Wednesday will provide an updated sense of where we've got to in the cost of living crisis - and likely impact expectations for the direction of interest rates.
We'll also hear how the broader UK economy is doing with quarterly GDP figures on Thursday.
As always, we'll have everything you need to know here in the Money blog.
Each week we feature comments on the stories you're talking about.
Our Bring it Back feature this week looked at Cadbury's Spira, which back in the late Eighties featured six hollow tubes allowing discerning chocolate fans to use them as a drinking straw for hot drinks.
While many mourn its disappearance, one reader pointed out there are alternative chocolate bars for dipping...
RE: Using confectionary as a drinking straw. You have clearly never heard of using a Twix. Nibble off a small amount at either end - then dip one end into very hot tea and suck hard. It's like dunking a Twix from the inside out. Highly recommended - and no mess lol. Paul C
Other readers commented...
Not a question, more a statement, please continue this worthwhile crusade to BRING BACK THE SPIRA. Thanks. Razor
Hi Bring it Back team, can you please ask Heinz to bring back Toast Toppers. Their posts on Facebook are always full of people begging them to bring them back and I think there are three petitions online but as yet no joy. Can you ask them please? Lovetoast
Good news, Lovetoast - we'll be focusing on this next week.
More comments came in...
The greatest ever chocolate bar was the Cadbury's Fuse. I recall my wife, when we were courting in our youth, telling me in the mid-90s that a Cadbury's representative came into the Spar she was working at and said: "It is more than just a chocolate bar, it's a full meal." Shaun Fielding
Campbell's need to bring back condensed pea soup - think about vegetarians. I used to live on pea soup, then they decided to put ham in it. No other pea soup will do, they just don't taste the same. I have tried ordering it online but it has been discontinued. Mandy63
Brannigans beef and mustard crisps were and still are the best I have ever had - there is not a crisp out there today that comes close in flavour. Mr S
Mr S, we're looking into this one too.
Burtons fish and chips. A wee packet of savoury biscuits. Currently available in salt and vinegar, but not in the original fish and chip flavour. A favourite of tuck shops and much loved by 1970s school children. Ruth Currie
Bring back the Aztec bar. Best bar ever. Young people have no idea just how short-changed they are with mediocre chocolate bars. Cadbury Marvellous Creations? What a load of rubbish!! RuthiePuthie
They need to bring back white Maltesers! I could never get enough of them, so much so I've not had a Malteser since! CEdwards
Walkers crisps. Bring back the small bags of your discontinued (last year) Worcestershire sauce flavoured potato crisps. It was, and always will be, Walkers' best flavoured crisp. R. Lyon
Please bring back Kellogg's Puffa Puffa Rice, best cereal ever!! I used to eat this cereal morning, noon and night. It tasted delicious! I really wish they would bring it back Doglover
Bring back the Pyramint! Dark chocolate shaped pyramid filled with mint flavoured fondant. Made by Terrys. Yum!!! JessElizabeth
Bring it back: Ketchup Pringles! They are the most delicious Pringles and other countries sell them but can only get them imported here very expensively. They should stop creating all these weird flavours and bring back the best one! Sooty
We need to bring back the Cabana Bar - a mix of coconut, cherries and caramel wrapped in chocolate. A treat that this generation are sadly missing out on - Bring it Back! Please. Gillian Mackay
Bring back Pacers! A bit like the shape and texture of Star Burst (previously Opal Fruits) but minty with white and green stripes! Never could understand why they stopped making them! LorWil
Cadbury should bring back the Secret bar. Very fond memories of being sent to the local shop to get one for my mum and then having the last bite. Francesca D
PLEASE can you harass the hell out of whoever has the power to bring the Secret chocolate bar back? It was so unique! Help a girl out (With many thanks). SecretAgent
I'd love to see the Texan Bar brought back. It was like a big Chomp and I loved it. Also, Cowan's Highland Toffee was another favourite that I don't think you can get anymore. And Riley's Toffee Rolls too, which were a bit like Eclairs but chewier! LupusAquatica
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It runs with live updates every weekday - while on Saturdays we scale back and offer you a weekend feature, a round up of what readers have been saying this week, and an overview of the biggest news.
Check them out this morning and we'll be back on Monday with rolling news and features.
The Money team is Bhvishya Patel, Jess Sharp, Katie Williams, Brad Young, Ollie Cooper and Mark Wyatt, with sub-editing by Isobel Souster. The blog is edited by Jimmy Rice.
ScotRail and Caledonian Sleeper staff have voted in favour of a walk-out in an ongoing dispute over pay, the RMT union has said.
Union members at the two publicly owned rail operators were separately balloted for strike action following a pay offer that was described by the union as "derisory".
Bexley has topped the list as London's cheapest area to rent .
The average rent in the southeast London region is £1,297 per month, a study by BLG Development Finance and Online Marketing Surgery found.
In second place is east London's Havering, with an average rent of £1,350 a month.
The most expensive average rent is in Kensington and Chelsea, with renters paying around £3,322 a month.
A secret advertising deal was struck between Google and Meta to boost Instagram's users, according to a Financial Times report .
Google had worked on a marketing project for Meta aimed at targeting 13 to 17-year-old YouTube users with adverts promoting Instagram.
That's despite Google's rules prohibiting personalising and targeting adverts to under-18s.
Google has since cancelled the project after being contacted by the FT and investigating its claims.
The chocolate maker is giving customers the chance to star in one of its classic ads from the last 200 years with the use of AI.
As part of the AI-powered tool, users will be able to upload a selfie and select their era from one of seven Cadbury ads.
Users can also select how they would like to be represented and the AI technology will then recreate their image.
Those who do give it a try will automatically be entered into a prize draw to win £200.
The My Cadbury Era campaign is being launched by the chocolate company's agency VCCP London to mark Cadbury's 200th anniversary this year.
You can find out more here ...
Free Jude's ice cream is being offered for John Lewis reward members this summer.
Shoppers looking to indulge will be able to get one for free at The Place to Eat if they join the retailer's loyalty scheme .
The offer comes as a short-lived but intense spell of hot weather prepares to hit the UK this weekend, with temperatures expected to reach 33C in parts of the country.
The offer is valid until 27 September.
Eagle-eyed shoppers have noticed Heinz Ploughman's Pickle appears to have disappeared from supermarket shelves.
The popular condiment might have been a favourite for your cheese sandwich, but there's bad news - Heinz has confirmed the product has, in fact, been discontinued.
Concerned customer Sarah-Ann asked this on Twitter...
To Sarah-Ann's disappointment, Heinz replied: "Thanks for your message. Sorry to say but this product has now been discontinued."
So, is this one that should be brought back?
We've been running a weekly series called Bring It Back where we look at the discontinued food items that you want back on our shelves.
Here are the ones you've been calling for so far...
Teachers and school support staff can now apply for a Blue Light discount card - but the sudden surge in demand has caused the official website to temporarily crash.
The Blue Light card is a discount provided to emergency services, NHS workers, social care staff and members of the armed forces, and provides thousands of offers and discounts online and on the high street. It costs £4.99 to register for two-year access to more than 15,000 offers from large national retailers and local businesses.
But it seems demand was so high, with teachers rushing to grab the card, that it promptly crashed the website.
"Due to the high demand we've seen over the last 24 hours we experienced some issues with our website and app," the organisation wrote on X.
"Please accept our apologies for this error. We are in the process of refunding any duplicate payments and you should receive an email in the next 24 hours with more information."
However, the move to accept teachers into the scheme has been met with some criticism.
One A-level maths teacher wrote: "I'm not sure how I feel about this. Teaching can be hard, but we're not an emergency service, and our work isn't really in the same category as "blue light" jobs. If they're going to widen the eligibility criteria, it needs a name change, at the very least."
Another X user wrote: "This is precisely why fewer and fewer businesses accept the BLC. You really ought to rebrand to something like 'Key Worker Card'. The majority of jobs which meet your eligibility criteria are not 'blue light' roles -- the name 'BLC' is misleading now."
But Blue Light Card hit back, saying: "Teachers are not just educators; they are mentors, guides and inspirations that are helping shape the future for our children. They are fully deserving members of our blue light community."
What kind of offers can a Blue Light card get you?
Among the offers is 12% off at Fenty Beauty and 15% off at Bose.
Users can also get a £30 gift card if they spend more than £1,000 at British Airways or a £110 voucher if they sell their car via Carwow.
Or if getting fit is more your thing, you can get 50% off an annual subscription to the Body Coach.
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The average initial cost of opening a store can be anywhere from $48,000 USD to $150,000 USD, and this figure doesn't include an upfront payment of first month's rent or utilities. Having an accurate idea of your initial cost—and, as such, how much funding you need—is one of the key benefits of a thorough boutique business plan.
Distribute Your Products. 9. Market Your Clothing Brand. If you have a passion for fashion, starting a clothing business might be a great way to turn your skills and creativity into a career. It ...
Custom Printed T-Shirts Business Plan. Outdoor Gear Designer Business Plan. Surf Clothing and Sportswear Business Plan. Personal Shopper Business Plan. Clothing Ecommerce Business Plans. Clothing E-Commerce Site Business Plan. Ecommerce Fabric Store Business Plan. Maternity Clothing Online Business Plan.
Recently, the United States clothing market is experiencing a surge in demand for sustainable and ethically-produced clothes. This market is expected to show a volume growth of 1.6% in 2024. So, highlight the market size, trends, growth potential, competitive advantage, and how your business is different from the rest.
Here is a free business plan sample for a clothing brand project. January 29, 2024. If the fashion world excites you and you're eager to launch your own clothing brand but feel uncertain about the first steps, you've landed on the perfect page. In the content that follows, we will present to you a comprehensive sample business plan tailored for ...
The global fashion industry is a $1.7 trillion market and the United States fashion industry is an estimated $370 billion market. According to industry statistics, the United States is the country that spends the most on fashion worldwide. The average amount spent on clothing per capita is $819 per year.
Propose a marketing plan. Make a financial plan. Describe future plans for growth. Your clothing line business plan should include nine key components for success and growth. Here's a step-by-step guide for writing one: 1. Create an executive summary. An executive summary serves as a company overview.
Download Bplans' free clothing retail sample business plan Word doc or PDF to help you create a business plan of your own. Remember, finding a sample business plan that exactly matches your business isn't necessary. The details your in your plan will be different based on whether you're starting a high fashion boutique in a big city, or a ...
2. Create a clothing business plan. To appeal to investors, your clothing line may need a business plan that outlines your target market, brand identity, and sales strategy. Ron Lach/Pexels. As Sarah discovered, the world of fashion and the world of business have a lot more overlap than she expected.
4. Brainstorm a business name. The business name for the clothing line describes your business identity. So, choose a name that is catchy and resonates with your clothing brand. First, understand what your own clothing line represents, whether it is trendy, formal, or casual.
Fashion Business Plan Template. Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their fashion businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a fashion business ...
1. Write a business plan. It's always useful to write and implement a business plan at the start of your venture. This plan will act as a roadmap outlining how you'll reach your goals over the ...
Generally, you will describe your clothing line based on the 1) intended buyer (e.g., women's, young men's, etc.) and the type of clothing (jackets, shirts, dresses, etc.). In addition to explaining the type of clothing line you operate, the Company Analysis section of your business plan needs to provide background on the business.
5. Explain the market overview. When writing the part of your business plan that analyzes the clothing market, devote a section to examining the buyer personas that make up your target audience. Explain the predominant age, sex, values, attitudes, and shopping styles of your prospective customers.
Writing a fashion design business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready ...
Plus, new business owners can pick clothing designs based on what's cost-effective (i.e., what makes sense given production costs) and what the clothing industry currently lacks.
A clothing line business plan, sometimes called a fashion business plan, is critical when starting a new fashion brand. Fashion designers use this proposal to gather funding for their clothing line from interested parties. It can be an entirely new business, an expansion on an existing business or clothing line, or a new season of products ...
How to start a clothing business online in 10 steps. Research and choose your brand strategy. Create your brand identity. Decide what products to sell. Choose a business model and register your business. Review costs and business expenses. Start building your online store. Write a business plan. Gather funding.
In the current business landscape, having a strong online presence is crucial, making the inclusion of a business website within the plan particularly important. A well-designed and user-friendly website becomes the digital storefront for a clothing business.It showcases the products, communicates the brand's identity and provides essential information such as pricing, sizing and contact details.
7.4 Income Projections. The income projections part of a business plan template for a clothing line offers an estimate of the future revenue over an exact timeframe. You should go into detail as much as possible when it comes to projecting the price points, sale volumes, as well as gross and net profit margins.
Plan a business plan that includes both free and paid advertising to get your brand in front of your target audience. Create a practical business strategy to serve as a roadmap for your operations. Determine your brand's values, mission, objectives, strategies, smart business goals, and long-term vision to begin.
For example, you could write, "XYZ Streetwear will adopt a moderate growth plan, with the goal of always having a positive cash balance. Our payment options will include major credit cards, cash ...
A comprehensive business plan includes t-shirt market analysis, operational strategies, and financial projections. Regular updates and expert feedback can refine your business plan, making sure it stays relevant and effective. Starting with Printify simplifies setting up a t-shirt company, making it accessible to entrepreneurs with various budgets.
This library of clothing and fashion business plan examples here can inspire and guide you as you begin to plan your business. So, don't worry; we got you covered on that part. Let's learn more about these clothing and fashion business plan samples, starting with their benefits. Benefits of using an industry-specific business plan example
Fred Segal, once a centerpiece to the Los Angeles fashion scene, closed its two remaining stores Tuesday, bringing a quiet end — at least for now — to a name that endured for decades as a ...
Legends Outlets Kansas City is welcoming four new tenants this year, including a local upscale clothing store for men. The Legends location across from Lids will mark Todd's Clothiers' third ...
Geneva is the most expensive city to live in, according to new data. Internet database Numbeo found in its cost of living index, which it publishes every six months, that the Swiss city had the ...
Shein, which counts fashion label Missguided among its stable of brands, was founded in Nanjing before it moved its headquarters to Singapore in 2021, although its supply chains are still largely ...