cover letter table of content

How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

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Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

• What specific problems or challenges is this role designed to address?
• How do my skills and experiences align with the job requirements?
• Am I a good fit for the role?
• What unique value can I bring to the company in this role?
• Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

• Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
• Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
• Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
• Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
• Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

• Briefly mention a specific project or experience you enjoyed.
• Highlight a distinctive skill or trait that sets you apart.
• Talk about how your values align with the company’s mission or culture.
• Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

• Do personalize . Address your cover letter to a specific person whenever possible.
• Do be concise . Keep your cover letter to one page.
• Do show enthusiasm . Mention specific reasons why you want to work there.
• Do include measurable accomplishments . These are achievements that can be quantified , such as increasing sales by a percentage.
• Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
• Do be professional yet friendly . Avoid overly formal language.
• Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
• Do include a call to action. Suggest scheduling a meeting or a call.
• Don’t be too formal . Strike a balance between professionalism and friendliness.
• Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
• Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
• Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
• Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
• Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
• Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

• Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
• Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
• Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
• Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
• Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

• Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
• Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
• Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
• Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
• Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

• Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
• Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
• Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
• Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
• Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

• Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
• Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
• Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
• Showcase your relevant experience. Use specific examples to demonstrate your abilities.
• Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
• End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
• Proofread your letter. A single error can torpedo your chances at getting an interview.
• Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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Cover Letter Format (w/ Examples & Free Templates)

Give someone who knows nothing about cooking the ingredients to a perfect meal and you’ll end up with a disorganized, very possibly inedible, meal. 

The same disorganized, quite possibly tasteless, fate awaits your cover letter if you don’t know how to properly format it. 

Getting the cover letter format right is the same as having those coveted cooking skills that can turn the right ingredients into a meal that leaves you wanting more.

Now, if you’re wondering whether your formatting skills are enough to impress recruiters, there’s no need to worry. 

This article is going to show you exactly how to format a cover letter the right way. 

Here’s what we’re going to cover: 

• What Should Go On a Cover Letter?
• How to Format Your Cover Letter
• (Free) Cover Letter Templates You Can Use
• How to Format Your Cover Letter When Sending It Via Email

The Best Cover Letter Format - What Goes on a Cover Letter

Your cover letter’s format is both how your cover letter looks and how it’s structured. 

So, cover letter formatting includes everything from page margins, spacing, and font size to how long your cover letter should be, how many paragraphs it should have, and what each paragraph should contain. 

Pretty substantial, if you ask us - which is exactly why we’ll go over these elements one by one. Before we do, however, let’s first get the essentials out of the way. 

What exactly goes into a cover letter? The short answer is as follows:  

• A header , which contains your contact information and the employer’s or recruiter’s contact information.
• A greeting to the recruiter and the opening paragraph , which you want to use to grab the reader’s attention.
• The body of your cover letter , which is between 1-3 paragraphs.
• A closing paragraph , which usually contains a call to action.
• A formal salutation .

And here’s what that looks like in practice: 

A Look into Your Cover Letter Format, by Section

In theory, all these rules are pretty straightforward...

But if you’ve ever written a cover letter before, you’ll probably agree with us that actually writing one ain’t all that simple.

In this section, we’ll take you through the entire process of creating a cover letter, section by section!

Starting with:

#1. Header 

Your cover letter’s header should contain your contact info, the date, and the hiring manager’s or employer’s contact info. 

If you’re wondering which contact information you should include and which you should leave out, here are the essentials: 

• Full name and professional title (where applicable) 
• Phone number
• Name and professional title of the hiring manager
• Name of the company you’re applying to 
• Company address 

Here’s a visual representation of this: 

If you want to know more about header formatting, such as what you can optionally include and what you should definitely leave out, head over to our guide on how to start a cover letter . 

#2. Greeting 

After listing your contact information, it’s time to address the cover letter . 

First things first: the impersonal and overly popular “To Whom It May Concern” and “Dear Sir/Madam” are yesterday’s news. They’re impersonal and just about every other applicant uses them. 

And you want your cover letter to stand out, right?

So, greet the hiring manager directly, instead. For example: 

Dear Mr. Brown, Dear Mrs. Waldorf,

If, however, you are unsure about their title, gender, marital status, or pronouns, use their entire name to avoid any mistakes, such as: 

Dear Alex Brown, Dear Blair Waldorf,

Alternatively, the recruiter may hold a title, such as Doctor, Professor, or sergeant, or you might be addressing a letter without a contact person. 

In such cases, here are some do-s and don’t-s to keep in mind: 

Dear John Doe, Dear Mr./Mrs. Doe, Dear Dr. Leonard, Dear Rev. Owen, Dear Marketing Hiring Team, Dear Director of Marketing,

To Whom It May Concern, What’s Up Hiring Team, Dear Sir/Madam, Hey John, Hi there Hiring Team,

#3. Opening Paragraph 

The opening paragraph of your cover letter is where the recruiter first gets to really hear your voice. As such, you’ve got to make it count and grab their attention before they move on to the next applicant.  

And how exactly do you do that? Well, for starters, avoid being generic. You don’t want your opening paragraph to sound as if you’re applying to dozens of jobs with the same letter.

Instead, you want your opening paragraph to mention:

• Your name, profession, and years of experience.
• 1-2 of your top achievements (to help you stand out).
• The name of the firm and position you’re applying for.

Here’s what this would look like in a cover letter:

My name is Ellen and I’d like to join Company X as a marketing expert. I believe that my 5+ years of experience as a marketing specialist, as well as my skills in PPC management and copywriting, will help me drive new users to your platform Additionally, I believe that my past experience in the financial industry will help me excel at the role.

Struggling with writing your own cover letter introduction? Check out our guide on how to start a cover letter effectively! 

#4. Cover Letter Body 

The body of your cover letter usually consists of 1-3 paragraphs and is where you convince the recruiter that you're the right person for the job.

We have a few pointers to help you do that:

• Don’t just rehash your CV. The recruiter already read it. Instead, use your cover letter to elaborate on your achievements and back them up with even more evidence. 
• Understand the job requirements. Check the requirements for the position in the job listing, see how you can match them with your strengths and qualifications, and use the body of your cover letter to show you’re a good fit for the job. 
• Research the company. Also important is to show that you match the company’s culture. Read up about the company you’re applying for and learn what’s their product/service, what are they known for, what kind of culture they have, and so on. Then, in your cover letter, mention a bit about the company’s culture and talk about how you’re a good fit.

And here’s hows the body of your cover letter would look like in practice: 

In my previous role as a Marketing Expert, I also handled the company’s Digital Marketing. During the course of one year, I managed the company’s monthly Facebook ad budget, which amounted to $20,000+ and the process of ad creation and management end-to-end. The process involved creating ad copies, images, picking out the targeting, running optimization trials, and so on. 

In addition to Facebook advertising, I am also knowledgeable in other Pay Per Click channels, such as: 

I actually learned a lot about PPC management basics from your company YouTube channel, and really admire how you guys manage your ad accounts. Since I’m already familiar with how Company X handles ads, I believe that I’d be able to really excel at the role.

#5. Closing Paragraph (And a Call to Action) 

Now, how you end a cover letter is just as important as how you start it. 

As you wrap up your cover letter, it’s important to do the following:

• Mention anything that you couldn’t in the previous paragraphs . If you have anything left to say, mention it here. 
• Thank the hiring manager for their time . Good manners go a long way. 
• Finish the cover letter with a call to action . Your cover letter’s last sentence should be a call to action, such as asking the hiring manager to take some sort of action. 

Here’s an example of that: 

In conclusion, thank you for considering my application. I hope I have the chance to help your company take its marketing initiatives to the next level. It would be great to discuss how my experience so far can make that a reality. 

As for your formal salutation, you can use any of the following “tried and tested” greetings: 

• Best Regards,
• Kind Regards,

Cover Letter Format Guide 

We went over what goes in your cover letter section by section. However, how your cover letter looks on the outside is just as important. 

Following some standard formatting tips will show the hiring manager that you took the time and put in the effort to hand in the best version of a cover letter, which is sure to help your case. 

Here are the rules that you need to follow: 

• Keep your cover letter between half and one page in length to make sure the recruiter actually reads the whole thing (if you had to read 100+ cover letters, you’d want applicants to stick to one page too). That’s between 250-400 words long . 
• Use 1 or 1.5 line spacing throughout your text , and double spacing between paragraphs. 
• Go for a simple and readable font and set your font size to 11 or 12 pts . Using custom fonts may seem like a good idea, but there’s no guarantee the hiring manager’s computer will have that specific font installed.
• Save your cover letter in PDF format to make sure the layout stays the same despite the type of software or Operating System (OS) that opens it. 

Or Choose One of Our Cover Letter Templates 

The cover letter is an inseparable part of any application package. As such, you want your cover letter format to be as impeccable as possible. 

And while the formatting rules we’ve listed above aren’t complicated to follow, you’d rather not take any risks with your cover letter format.  

Want to make sure that your cover letter format is impeccable?

Just use a cover letter template!

The format is done for you - all you have to do is fill in the contents. 

Our cover letter templates are well-designed and guaranteed to leave a good impression on the recruiter!

On top of that, all of our templates come with a matching resume template , ensuring that your job application stands out from the rest.

Sending Your Cover Letter Via Email? Here’s How To Do It! 

It’s safe to assume that nowadays, most cover letters are sent via email. That means that you’re probably submitting your email in one of two ways: 

• Sending it as an email attachment.
• Uploading it to the company’s webpage.

If that’s the case, you’re good with the formatting rules listed above. 

If, however, you’re sending your cover letter in the body of the email, here’s what you need to do differently: 

• Write a professional subject line. The best and safest formula is “Name - Position you’re applying to” (e.g. “Helen Simms - Application for Marketing Expert Position”).
• Remove the header. As the hiring manager’s contact details and the date are no longer necessary, remove the header altogether and place your contact information underneath the formal salutation. 
• Look out for typos. Check your cover letter and then double-check it. Typing on a keyboard can be tricky; sometimes, a typo might just be a matter of fast typing. Avoid that by being extra careful. 

And you’re about ready to press “Send.”

Key Takeaways

Your cover letter format is a big part of the impression your job application can make. As such, it’s important to get the formatting right. 

Here are the main points this article covers to achieve that: 

• Make sure to structure your cover letter the right way. 
• Address your cover letter the right way and write an attention-grabbing opening paragraph.
• Wrap up your cover letter with a call to action. 
• Pay attention to the margins, space lining, font size, and cover letter length.
• If you’re sending your cover letter as the body of your email, make sure to tweak the formatting accordingly.  

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What Is a Cover Letter?

What is the purpose of a cover letter, how to write a cover letter: 6 steps, cover letter example, expert advice on writing a cover letter, how to write a cover letter in 2024: steps, examples, tips, and a quiz.

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Table of Contents

Applying for a job can feel like a long, drawn-out process. You attach your resume . You copy all the information it contains into the application form on an employer’s website for the umpteenth time. Can you at least skip a cover letter?

Not necessarily. While there’s still debate on whether you should submit a cover letter, our general answer is yes, you should always submit a cover letter. Even if an employer doesn’t require a cover letter, if there’s an opportunity to write one, take it. It’s an extra chance to show the hiring manager why you’re right for the role. Plus, it can actually help your prospects of getting an interview , so don’t panic! Ready to get started? Here’s how to write a cover letter.

A cover letter is a letter you submit alongside your resume. Typically, it includes a few paragraphs that explain why you’re applying for the role and why your experience, skill set, and passion make you the best candidate. 

Often, it’s one of the first things a recruiter will read. Cover letters offer a chance to make a memorable first impression.

When I was applying for roles, I always felt like cover letters were redundant. I’d already shown my skills and experience in my resume, so why did I need to reiterate them again? 

The purpose of a cover letter isn’t to repeat what’s on your resume, but rather to explain how what you put on your resume makes you a great fit for the role.

“The resume says, ‘This is why I’m great,’” says Shel Horowitz, director of Accurate Writing & More with 30 years of experience in professional resume writing. “The cover letter says, ‘This is why I’m perfect for the opening you have.’ It’s targeted to the specific position. It’s a chance to amplify your best qualifications for that exact job, whether or not they are mentioned on the resume.”

When competing for a competitive position, a well-written cover letter can make or break your chances of getting a call back from a recruiter.

“A strong cover letter is a marketing tool, and it should generally follow a marketing formula known as AIDA: Attention, Interest, Desire and Action,” explains Dan Shortridge, a resume writer and founder of Results Resumes. “It should grab the attention of the hiring manager or recruiter; spark their interest further; make them desire to speak with the candidate… and convince them to take prompt action, by setting up an interview.”

Convinced you should write a cover letter? Here’s the step-by-step process for writing one that hiring managers are looking for.

1. Include a Header With Contact Information

Before you share anything about your experience, you’ll need to share a little logistical information about yourself. A letter header is the first step. Here, you want to include:

• Your first and last name
• Phone number
• Professional email address
• Name of the hiring manager and their professional title 
• Name and city and state of the company you’re applying to

You can also add professional social media accounts, such as LinkedIn or your business Twitter account, and a link to your professional website or online portfolio .

You don’t need to include your full address, but rather opt for the city and state — even if it’s a remote job . Companies who hire for remote roles still need to know where you’re located for tax purposes.

Header example

Julia Bishop [email protected] Brooklyn, NY May 10th, 2024

Greg Green Company X San Francisco, CA

2. Address the Hiring Manager

Next, you want to write a greeting to the hiring manager. If you can, it’s best to personalize this section; the hiring manager will be reading your cover letter and resume, so doing a little research into who that person is will go a long way in making your cover letter stand out.

“If you don’t see the name in the posting, do a little homework,” Horowitz suggests. 

Start by looking at the job description to see if there’s any indication on who the hiring manager might be. You’ll want to look for specific verbiage like, “This role reports to the editorial director.” That way, you can get crafty with searches on the company website or LinkedIn. 

>>MORE: Improve your LinkedIn searches by learning how to find and reach out to recruiters on LinkedIn .

LinkedIn also has a “meet the hiring team” feature companies can add to their job postings, which can make finding the hiring manager’s name much easier! Searching for manager positions in the department you’re applying to might also lead you to the right person.

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If your search proves fruitless, here are some helpful alternatives you could use instead:

• Dear Hiring Manager,
• Dear [Department Name] Manager,
• Dear [Company Name] Team,

3. Write an Introductory Paragraph

Next, it’s time to write an introductory paragraph that quickly and concisely grabs the attention of your reader. In this paragraph, you’ll want to state who you are, what role you’re applying for, and why.

You can lead with an impressive accomplishment featuring quantifiable results or a belief statement that matches the organization’s values and goals.

Another good way to create an effective opening is by conveying your passion and enthusiasm. If you’re a genuine fan of the company, let it show. Or, use your passion for your craft to market yourself as a driven candidate.

Introductory Paragraph Example

I’m thrilled to submit my application for the junior software engineer role at Company X, a pioneering force in the tech industry that I’ve admired since the launch of the Sonic Games app in 2016. During my tenure studying computer science at University Y, I dedicated myself to refining my programming, web development, and app design skills. Additionally, I undertook various independent technical projects within the gaming domain. As a junior programmer with practical experience and an unwavering passion for Company X’s work, I am confident in my ability to contribute significantly to the next wave of innovations in the tech landscape at Company X.

4. Write a Main Paragraph(s)

The next paragraph of your cover letter should expand on the skills, experience, and passion you alluded to in the introductory paragraph. Give specific examples of when you applied those skills and what results you achieved from them.

Be sure to focus on how these examples apply to the company and the role you’re applying for. For example, if there are specific tools or requirements from the job description that you’ve used or done, be sure to mention them — and how your abilities can contribute to the company’s success.

“It should be about the employer’s needs: ‘The special assignment that I brought in under budget and ahead of schedule at XYZ is directly relevant to your…’”, Horowitz suggests as an example. “It should be written in an informal tone and convey why you’re a terrific candidate without sounding like bragging.”

If you have multiple examples that might be better split into two paragraphs, it’s OK to do so here — just remember to keep your cover letter concise. 

Main Paragraph Example

I’ve taken on various hands-on projects to improve my programming and web development skills in the games industry. I developed a mobile game app using Python and JavaScript, and continued to iterate on the app through formal user testing. After completing the game, I shared it with the University Y community, leading to over 5,000 downloads in less than two months. I continued to iterate on the app based on feedback from the larger community, increasing the app speed by 50%. This project not only deepened my understanding of mobile app design, but fueled my passion to create interactive, visually engaging, and innovative games that people truly love.

5. Write a Closing Paragraph

The closing paragraph isn’t just a summary and thank you. It should further expand on everything you’ve said in the previous paragraph and truly solidify your passion and qualifications for the role.

Closing Paragraph Example

I believe my technical experience developing mobile apps and my passion for the gaming industry make me a perfect fit for the junior software engineer role. My experiences not only designing but also improving apps that people truly love have instilled in me values of creativity, adaptability, and pursuit of excellence — all of which I see in Company X’s innovative culture. I’d be eager to bring my programming and app design skills to help contribute to Company X’s next technological advancements. Thank you for your consideration. 

6. Sign Off

Once you’ve completed your closing paragraph, all that’s left is to add a professional closing salutation. You can keep it simple with these examples:

• Kind regards,

Then, write your full name. 

>>RELATED: How to End an Email Professionally (With Examples)

A header, salutation, opening paragraph, main section, closing paragraph, and signature: you know what you need to include in your cover letter. What does that actually look like? Here’s an example of a cover letter from a student trying to land a UX design internship. 

Before you hit submit, there are a few expert tips to make sure your cover letter is in tip-top shape.

Keep It Short

Successful cover letters stand out and leave a lasting impression. If it’s too long, you risk boring your reader. If it’s too short, you may not be conveying all the vital information. Keep your cover letter under one print page, or about 400-500 words, Shortridge suggests.

“Just like on your resume, each word should be carefully chosen for maximum impact,” Shortridge says. “Remember that it shouldn’t repeat the information from your resume, but highlight important accomplishments and attributes that make you a compelling candidate.”

>>MORE: Learn how long a resume should be .

Focus on the Company

It’s not you, it’s them. 

While your cover letter should demonstrate your skills, experience, and passion, remember that you need to show how those skills, experience, and passion will help the company succeed. Every company hires for roles because they’re looking for people who will contribute to them. Showing that you understand what problems they’re trying to solve and how you’re uniquely positioned to help find and build solutions will make you stand out.

Match the Tone

Research the company to understand what kind of tone it uses in job descriptions, marketing materials, social media posts, and the website. Is it more professional and straightforward? Do employees post fun TikToks of the office with more casual outfits and interviews? 

Match the company’s tone with the language you use in your cover letter. If the company is more professional, be sure to be to the point, clear, respectful, and concise. If the company is a little more laid-back, you can bring in more everyday language and a more upbeat tone.

Get Feedback

Don’t submit your cover letter without asking someone else to read it first! When my friends and I were all applying for our first jobs, we made a Google Drive to house all of our cover letters, and took turns reading one another’s work. It was a great way to get other eyes on my application and to see what other people were writing in their cover letters. 

You can also ask for advice from trusted mentors, professors, and your career center. If you’re in a rush and don’t have anyone around who can help, even AI tools can help! For example, you can use a tool like Grammarly to check your grammar, spelling, and syntax. You can also ask tools like ChatGPT or Bard to give you feedback on your work and suggest improvements.

>>MORE: We Asked ChatGPT to Write Cover Letters. Here’s What It Got Right and Wrong

Cover Letter Quiz: Are You All Set to Write Your Cover Letter?

Do you know everything you need to know about writing a cover letter? Take the quiz — you’ll need to sign-up to get your results, but you’ll see all of the right answers, explanations, and get an exclusive template.

The Bottom Line

Cover letters are a hiring manager’s first impression of you. Make sure they know precisely why you want the position and what you’ll bring to the company. Be clear and concise, and customize each cover letter for the specific job and employer.

If the employer doesn’t require a cover letter, it’s up to you to decide whether it’s worth writing. Understandably, you may not want to put in the work for no guaranteed result, but a cover letter can give you an edge when you’re new to the industry or applying for a position with a top employer .

Looking for more ways to increase your chances of landing a new role? Check out Forage’s free job simulations — completing one can 4x your chances of getting the job.

Image credit: Good Faces

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How to Write a Cover Letter

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In my last post, I wrote all about professional communication. One topic I didn’t cover, however, was the dreaded cover letter. This was on purpose. The cover letter is such a common and essential part of the job application process that it deserves its own post.

And so I bring you today’s article: how to write a cover letter.

I’ll go over everything you need to know to write a killer cover letter or personal statement for any part-time job , internship, or future career path. Let’s get started!

What Is a Cover Letter?

Dear Sir or Madam, will you read my book? It took me years to write, will you take a look? – The Beatles, “Paperback Writer”

In a world of emails and text messages and Snapchats, we don’t write many letters. Indeed, the only people I write letters to these days are my grandma and Members of Congress, as well as the occasional handwritten holiday card. So it’s no wonder that writing a cover letter feels hard–it’s not something we get to practice much.

So what is a cover letter, anyway? What’s the point? Doesn’t your resume just speak for itself? Well, yes and no. Your resume  is  important, and we’ll have a full post on writing one soon. In the meantime, check out our post on 5 Resume Mistakes to Avoid and Thomas’s interview with a hiring director who read over 10,000 resumes .

But while a well-crafted resume tells a prospective employer a lot about you, it can’t convey the following things:

• Your writing skills (or lack thereof)
• How you talk about yourself (which is a good predictor of how you’ll come across in an interview)
• Who you are (the personality details beyond “the facts and figures” of your resume)

A cover letter lets you display all of the above and more. And that’s the way you should think of it: a cover letter isn’t a boring chore to “get through”. It’s an opportunity to show your prospective employer that you’re more than just a number. Because you’re not going to stand out just by having good grades or a cool internship (though those don’t hurt).

People hire others based on their qualifications, naturally, but they also want to hire people who will fit with their company culture and who are, well, interesting. If you do it right, you can convey all of this in your cover letter and have your prospective employer excited to interview you.

One final note: lots of jobs these ask for cover letters without calling them that. I’ve talked to several friends who had jobs or internships that asked for “personal statements.”

For the purposes of a job application, a personal statement is the same as a cover letter. In fact, thinking of a cover letter as a personal statement will help you avoid several of the common cover letter mistakes that we’ll cover in the following section.

Even if the job application just asks for you to send an email with your resume attached, what you write in the body of that email is still a kind of “cover letter”.

As the saying goes, any interaction you have with a prospective employer is an interview. This applies just as much to any written communication–even if it’s just an email.

So how do you write a cover letter, anyway? Read on to find out.

I can’t cover every possible cover letter scenario, but I can give you some advice that applies no matter what job you’re applying for.

Here are some general principles for writing a winning cover letter:

1. Don’t summarize your resume.

As I already said (and will reiterate throughout this article), the point of a cover letter is to s how your prospective employer things they  can’t  learn from reading your resume. It’s tempting to make your cover letter a “letter” version of your resume, but don’t do it. You’re showing that you’re lazy and uncreative, as well as missing out on a chance to show off your writing skills and personality.

In the same vein, never use the phrase “as you’ll see in my resume” or “as my resume shows”. This is obnoxious (the person has obviously read your resume) and redundant.

2. Keep it short.

Please, please, please keep your cover letter short. The point of a job application is to get you an interview. Therefore, the fewer obstacles you put in the way of getting an interview, the better.

Remember, the hiring manager isn’t reading just your application. They’re reading hundreds or in some cases  thousands  of others. When you’re dealing with that scale of material, you do everything you can to optimize your workflow.

One of the quickest optimizations? Ignoring (or only reading part of) long resumes and cover letters. Imagine how you’d feel if you’d already read 500 applications and came to one that included a three-page cover letter. My response would be to either a) scream or b) maybe read the first page and then toss it into the “no” pile.

Your cover letter should be three paragraphs and a maximum of one page. Don’t make it longer or harder than it has to be. No matter how fascinating your life may have been, if you’ve just graduated college you do not have enough material to justify a multi-page cover letter or resume.

Besides, being concise demonstrates your ability to condense lots of information into an easily digestible format, which is a valuable skill in any employee.

3. Include the hiring manager’s name if possible.

You won’t always know who will be reading your application. But if you can find the name of the hiring manager or other person that will be reviewing it, include it in the letter’s salutation (the “Dear PERSON’S NAME” part at the beginning).

It’s a nice touch that shows you can do research and are personable. As Dale Carnegie put it, “Remember that a person’s name is to that person the sweetest and most important sound in any language”.

4. Include your signature at the end.

In the unlikely event that you’re mailing your cover letter, you can sign it with a pen. More likely, however, you’ll be submitting it electronically. In that case, include a digital copy of your signature.

It’s a small touch, but it shows professionalism and attention to detail. Check out this guide from How to Geek on how to add a digital signature on both Mac and PC .

5. Use the appropriate tone.

Take a look at how the company presents themselves in the job posting and on their website/social media. What themes stand out? Do they give off a hip, youthful vibe? Or more of a traditional, dependable one?

I’m not saying that you should be fake, but you should try to mirror the company’s general “attitude” in your cover letter. This shows the hiring manager (even if it’s on a subconscious level) that you “get” what the company is about.

For example, take a look at the About Us page for work chat app Slack:

This page shows that Slack helps companies get things done but is still whimsical and creative (just look at the illustration under the text). They emphasize their broad user base and fast growth, as well as their commitment to simplicity and productivity.

So if you were applying to a job at Slack, it would be wise to show how you could help maintain this commitment to simplicity while also embracing the rapid pace that comes from a fast-growing company.

In contrast, have a look at the About Us page for management consulting firm McKinsey & Company:

Notice the immediate contrast in design. McKinsey wants to project authority and experience. They show this through the statistics at the bottom of the page, which emphasize their global reach and influence. Note, however, that they also mention how they have continued to evolve (“73% of our work today represents new capabilities, compared to 15 years ago”).

If you were applying to a job at McKinsey, you’d write a very different cover letter than for a job at Slack. You’d tailor your letter to the specific duties of the position, but you’d also want to generally show that you appreciate McKinsey’s long history while still embracing innovation.

6. Proofread and edit.

First, run the letter through Grammarly  to catch spelling and grammar errors. Then, put it through Hemingway to help you tighten up the language. After that, read it out loud and fix any sentences or words that sound awkward, pretentious, or confusing.

Finally, give the letter to some trusted friends and mentors for editing. If you have someone in your network who already works in the same field or a similar job, then that’s ideal.

But if not, just get someone who has experience with business writing or whose editing skills you trust. Your college’s career center and writing center are also helpful resources in this process.

What to Discuss in Your Cover Letter

So now that you have some general principles, what should you actually write in your cover letter? Sometimes, the job posting will include a specific prompt for you to answer. If that’s the case, then by all means use that as a starting point.

But most job postings are not as clear, simply asking you to “attach a cover letter”.

I think that any good cover letter should include the following elements:

1. Why this job and company interest you.

Even if this isn’t your dream job, presumably something about this company made you choose them out of all the others out there. Include this information in the letter.

As I said earlier, companies want to hire people that will fit with their culture. One good way to test this is to see if the applicant understands what the company is about. If you don’t even mention the company in your letter, it could look like you didn’t read the job application or research the company.

2. How your previous experience has prepared you for the job.

This one can be tricky. There’s no way that you’ve had the  exact  same experience this job will give you. Instead, think about how you’ve faced similar challenges in your other job (or volunteer work or whatever relevant experience you have). Tell the story of those, and then tie them into the position you’re applying for.

3. A catchy opening sentence. 

Remember how I said that hiring managers have to read mountains of job applications? This gets really boring, as you can imagine. So if you can write a cover letter that has a catchy opening line to “hook” the person reading it, then you’re already on your way to making their day better.

To get inspiration, don’t read other cover letters; read great stories or journalistic articles. This list of 100 Best First Lines from Novels is a good place to start.

You don’t have to have a crazy story to come up with an intriguing first line. It’s all about how you present the stories you do have. It’s the difference between  I’ve always wanted to work as an accountant  (boring and doubtful) and  I’ll never forget the day I discovered my passion for numbers  (this leaves the reader wanting to learn more. When was this day? What happened?).

4. A polite, positive conclusion.

Now that you’ve written a superb cover letter, don’t screw it up with an off-putting conclusion.

The main things to avoid in your conclusion are presumptuous statements such as “Looking forward to your response” or “Thanking you in advance”. Both sound tacky and fake.

Just briefly summarize what you’ve talked about in the rest of the letter and close with “Thank you” followed by your name and signature. That’s all it needs to be.

Putting It Into Practice

Taken all together, here’s the basic outline of a successful cover letter:

Dear HIRING MANAGER OR COMPANY’S NAME, Paragraph 1: Catchy opening sentence followed by an explanation of why the job/company interest you. Paragraph 2: Explain why you’re qualified for the job. Tell a story that illustrates how you’ve overcome similar challenges in your previous jobs/volunteer work/internships/life experience. Paragraph 3:  Wrap things up. Summarize what you talked about (but don’t repeat it word for word). Keep it positive and short. Thank you, YOUR NAME YOUR SIGNATURE

Cover letters don’t have to be scary. As long as you follow the principles outlined in this article, you’ll be sitting down for the interview in no time.

Remember: a human being is on the other end of that job application–write a cover letter that shows that you are also human, and you’ll be on your way.

What questions do you have about cover letters? Share them in the comments below or start a discussion in the College Info Geek Community .

Image Credits: featured , interview , typing hands , signature , hand writing , typewriter keys

WTO / Personal / Lists / Free Table of Contents Templates (for Microsoft Word)

Free Table of Contents Templates (for Microsoft Word)

Whether you are writing a book, large essay, dissertation, or other longer academic papers, you will have to include a table of contents. It will act as a roadmap for the reader to each portion of your writing. It helps the reader to locate specific information in a document or revisit their favorite parts easily within the text. A well-structured TOC should simplify the way the reader finds what they are looking for and should always be placed on a separate page, just after the first page of an academic paper and after the abstract.

Depending on the type of writing, you may find that different documents require different styles of a TOC. Some may require numbers, while others may require a non-numbered TOC. It is, therefore, the writer’s duty to check the type of TOC they are required to include in their writing.

Free Table of Contents Templates

Simple templates

What is a Table of Contents?

A Table of Contents (TOC) is an organized list of all the parts of a document or book organized in the order in which the parts appear.

The TOC usually contains the titles, chapters, figures, and major sections of a document clearly labeled by their page number. It should be added last or updated after completing the whole document or book to capture all the contents accurately.

The Purpose of table of contents

If a book, business proposal , business report , or publication is long enough to include chapters, then a TOC will likely be included at the beginning of the book, report, or publication.

The TOC provides a sequential list of the book’s organizational structure, most commonly denoting the title, chapter number, and the starting page location. The chapter, page number, and title will help guide the reader in finding specific sections.

Basically, it serves two main purposes; one is to provide the reader with a general overview of what is contained in the document and how the content is organized, and the other is to enable the reader to go directly to the specific section of an on-line document.

Key Elements of a Table of Contents

The TOC is where one lists the chapters and major sections of their document, together with their page numbers. A clear and well-out table is very important as it indicates a quality paper is structured.

The key elements that should be included in the TOC are:

• The page titles
• Clear headings and subheadings
• The page numbers that show where in the document each section can be found

When creating your table, make sure to include all level one and two headings. You may also decide to include level three headings, although they are optional to include and should not be included in the TOC has reached its maximum length of two pages.

Level One:   CHAPTER 2: Literature Review

Level Two: 2.1 Overview of Information

Level Three: 2.1.1 Discipline of Knowledge

Ensure that you use clear headings throughout your document to make your table easy to understand. Keep in mind that the reader will see the table first before reading through your document.

Other things to include in your table include the appendices and tables. Including these two, however, depend largely on how many there are in your document.

If there are more than three tables and figures, you might consider listing them on a separate page. Else, you can include them in your table.

Steps to Create a Table of Contents in MS Word

For you to create a TOC in Microsoft Word, you must first define what you’d like to include in this part. First, start off by applying the different heading styles throughout your document.

Once you’ve done that, follow these steps to insert a TOC in MS Word automatically:

Add a title on the TOC page. Ensure that you follow the standard format specific to your document or as per your department’s guidelines.

Put your cursor where you want the table to go. The table is usually included between the abstract and the introduction.

In the ribbon, find the reference section and locate the TOC section. Use the search tab on the ribbon to search for the table.

Click the arrow that is next to the TOC icon and select Custom Table of Contents. Here, select the level of heading that you would like to include in your table and also make the necessary adjustments to each level by clicking the modify button.

Click on Custom table of contents.

After you’ve made sure that everything is OK. Click OK, and your TOC will be automatically generated.

Tips on Preparing Table of Contents

It is recommended that you use your TOC template last after to make sure that it provides a clear overview of your document. You can still draw up a mock TOC in your early stages of writing to help you formulate a structure and think through your topics and how you are going to research.

Make sure that all the heading levels are properly defined in your document before inserting the template.

Remember that the reader will most likely go through your table first before diving into the document to get an overview of what to expect. Make sure that your TOC is clear and that it captures your entire document.

Frequently Asked Questions

No, the TOC is basically a snapshot of the headings, tables, and page numbers in a document and does not automatically update itself as you make changes. Anytime you make changes to your document, you can update it by simply right-clicking on it and selecting the update field.

No, the TOC is usually included between the abstract and the introduction.

Yes, the maximum length of a TOC should be two pages, regardless of the type of document you are writing.

Regardless of your document’s type or size, using a TOC can help direct the readers to exactly where they want to be. Other than making your document more reader-friendly, the table also makes it easier for the author to go back and change or update contents throughout their document if necessary. By default, MS Word generates a TOC when you use the first three built-in heading styles, i.e., Heading 1, Heading 2, and Heading 3. To apply the different heading styles, simply select the style from the “Home” tab, or you can use a TOC template. Once you’ve properly defined the heading styles, follow the procedure given above to insert your table automatically.

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