artificial intelligence in digital marketing dissertation

The Usage of Artificial Intelligence in Digital Marketing: A Review

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• Abdulsadek Hassan 8  

Part of the book series: Studies in Computational Intelligence ((SCI,volume 954))

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This study aims to investigate the correlation between Artificial Intelligence and digital Marketing Business and to identify the most important applications of artificial Intelligence used in the field of digital marketing by focusing on the fields of marketing and Artificial Intelligence (AI) that meet in the systems that aid in areas such as market forecasting, process automation, and decision-making, as well as increasing the efficiency of tasks that humans usually perform. The Science behind these systems can be explained by neural networks and expert systems, which are computer programs that process inputs and provide valuable outputs for marketers. The study indicated that (AI) systems also stemming from social computing technology can be applied to understand social networks on the Internet. Data mining techniques can be used to analyze different types of social networks. This analysis helps the marketer identify the influencing actors or nodes within the networks. It is the information that can be applied to take a social, cultural marketing approach.

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Hassan, A. (2021). The Usage of Artificial Intelligence in Digital Marketing: A Review. In: Hamdan, A., Hassanien, A.E., Khamis, R., Alareeni, B., Razzaque, A., Awwad, B. (eds) Applications of Artificial Intelligence in Business, Education and Healthcare . Studies in Computational Intelligence, vol 954. Springer, Cham. https://doi.org/10.1007/978-3-030-72080-3_20

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