literature review on clothing

Fashion Brands and Emerging Markets’ Opportunities: A Literature Review from a Consumer Behaviour and Marketing Perspective

• First Online: 07 December 2022

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• Andrea Sestino 6 ,
• Serena Di Matteo 6 &
• Cesare Amatulli 6  

Part of the book series: Palgrave Studies of Marketing in Emerging Economies ((PSMEE))

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This chapter investigates current issues and opportunities for fashion brands in emerging markets. A systematic literature review conducted within the past decade (2010–2020) on academic research in the marketing field was carried out to identify the most prominent topics, highlighting the main findings of extensive study and implications for marketers from a consumer behaviour perspective. Results have mainly shed light on four issues: fashion consumption in emerging markets, luxury consumption, the perception of fashion products in the emerging markets (EMs) and African inspiration. The current study highlights the need to consider emerging countries as new markets for the most influential fashion brands, as in the case of the emerging New Middle Class (NMC) made by their specific characteristics. Indeed, such emerging markets should be recognised as markets in which fashion brand managers and designers acquire new inspirations for their brands by leveraging the consumers’ values and lifestyles, as in one of the most promising continents such as Africa. Finally, the role of marketing strategies in approaching such markets and consumers is discussed, together with implications for companies to consider these consumers’ actual needs and specificities.

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Andrea Sestino, Serena Di Matteo & Cesare Amatulli

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Appendix: Alphabetical List of the Journals Considered for the Literature Review

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Sestino, A., Di Matteo, S., Amatulli, C. (2023). Fashion Brands and Emerging Markets’ Opportunities: A Literature Review from a Consumer Behaviour and Marketing Perspective. In: Brooksworth, F., Mogaji, E., Bosah, G. (eds) Fashion Marketing in Emerging Economies Volume I. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-07326-7_2

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Merchandising for sustainable fashion: a systematic literature review.

1. Introduction

2. influencing factors, the current status of merchandising strategies, and cases of sustainable merchandising of apparel, 2.1. influencing factors of sustainable merchandising of apparel, 2.1.1. external factors, 2.1.2. internal factors, 2.2. sustainable merchandising strategy for apparel, 2.2.1. internal intangible factors, 2.2.2. external tangible factors, 2.2.3. consumers’ willingness to buy, 3. literature collection and descriptive analysis, 3.1. literature collection, 3.2. analysis of article trends and research theme descriptions, 3.2.1. research theme trends, 3.2.2. trend analysis of emergent words, 4. analysis of results and discussion, 4.1. clothing brands’ understanding of sustainability in merchandising, 4.1.1. the social value of sustainable merchandising of apparel, 4.1.2. the market value of sustainable merchandising of apparel, 4.2. shortcomings of sustainable merchandising strategies for apparel, 4.2.1. shortcomings of merchandising strategies for internal intangible factors, 4.2.2. shortcomings of merchandising strategies for external tangible factors, 4.3. research shortcomings and recommendations, 5. conclusions, author contributions, institutional review board statement, informed consent statement, conflicts of interest.

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Wu, B.; Xie, X.; Ke, W.; Bao, H.; Duan, Z.; Jin, Z.; Dai, X.; Hong, Y. Merchandising for Sustainable Fashion: A Systematic Literature Review. Sustainability 2022 , 14 , 13422. https://doi.org/10.3390/su142013422

Wu B, Xie X, Ke W, Bao H, Duan Z, Jin Z, Dai X, Hong Y. Merchandising for Sustainable Fashion: A Systematic Literature Review. Sustainability . 2022; 14(20):13422. https://doi.org/10.3390/su142013422

Wu, Bo, Xiufen Xie, Weicheng Ke, Huiying Bao, Zhilan Duan, Zhenyu Jin, Xiaoqun Dai, and Yan Hong. 2022. "Merchandising for Sustainable Fashion: A Systematic Literature Review" Sustainability 14, no. 20: 13422. https://doi.org/10.3390/su142013422

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A Systematic Literature Review for the Recycling and Reuse of Wasted Clothing

Sustainability

With the growing frequency and quantity of clothing purchases, the elimination rate of waste clothing is increasing. Many researchers have contributed to the topic of the recycling and reuse of waste clothing, and therefore many related literature reviews are emerging. The current reviews only focus on waste textile recycling and waste-clothing life-cycle evaluation. The topic of waste-clothing recycling itself is ignored. In this article, we propose a systematic review of the recycling and reuse of wasted clothes. Firstly, we summarize the existing methods of waste-clothing collection and recycling and the related recycling technology, and discuss their advantages and disadvantages. The involved literatures are journal articles, book chapters, and conference papers selected from Google Scholar and Web of Science. Citespace software, as a literature visualization tool is used for the analysis. Based on this review, the low efficiency of waste-clothes recycling can be attributed to p...

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This paper is a collective review on the different methods available to recycle textile wastes namely composting, paper making, techniques adopted by fashion brands to recycle old clothing. Special focus is given to technical textiles, composites and non-woven sectors that involve product development using up cycled wastes. This can be an eye-opener to researchers and industrialist's worldwide to indulge in more research activities and serve in reducing the landfill pollution.

Operations and Supply Chain Management: An International Journal

sunhilde cuc

Luca Galloni

The European Directive 2008/98/EC on Waste provides guidelines for ensuring sustainable waste management. Specifically, a hierarchy for ranking the available management options is established. Highest priority is given to waste prevention, followed by re-use and, only after that, recycling and recovery of materials, energy recovery through incineration and finally, disposal in landfills. However, even the second highest priority, reuse, is often overlooked in favor of recycling, given the existence of well-established technologies. In this paper, re-use of post-consumer textile waste is studied, by specifying the main steps supporting such a sustainable process and by outlining the magnitude of the expected impact. Finally, a case study is presented.

Journal of Strategic Research in Social Science

Fatma Nur Başaran , Gökçe Coşkun

The rise of fast fashion in the textile industry has led to a high level of waste generation in the sense that over consumption and disposal of garments. Therefore every year million tons of textile waste is being sent to landfills. Despite high volume and high recycling potential of post-consumer textile waste, there is more effort to recycle pre-consumer textile waste as it is easier to sort and process. In recent years, there is a growing sensitivity to post-consumer product waste management because of environmental issues. In this study post-consumer textile waste management strategies, methods and practices are presented. In addition to these, consumer behaviour in disposal of textiles and the influencing-motivating factors are discussed in the direction of literature review.

jeanger labayen

textile learner

Md S H A Z Z A T Hossain , M. Hossain

This study is a collective assessment on the numerous ways accessible to recycling textile garbage like composting, paper production, approaches employed by fashion businesses to recycle old garments. Special attention is given to technical textile materials, composite materials and non-woven industries that entail product development employing upcycled wastes. This might be an amazing experience to scholars and entrepreneur worldwide to engage in more scientific research and assist in lowering the disposal pollution

Waste in Textile and Leather Sectors

The need for effective apparel waste management is motivated by the increasing cost and decreasing availability of landfill space and the dwindling of natural resources. The aim of this study was to identify the current solid waste disposal and recycling practices of the apparel industry in South Africa and to determine their attitude and willingness towards recycling, their perception of the feasibility thereof, barriers to recycling and marketing strategies that would be appropriate for products made from recycled materials. The most important barriers to recycling are lack of equipment and technology, lack of material to recycle and lack of consumer awareness. It is concluded that consumer awareness and knowledge regarding recycled apparel products should be developed in order to ensure a market and that apparel manufacturers should be encouraged to recycle more extensively, in order to ensure that resources will not be exhausted unnecessarily and the environment will be preserved optimally.

The textile/apparel industry is of great importance to the economy in terms of trade, employment, investment and revenue all over the world. This sector is however characterised by substantial losses, due to production excesses on the one hand, and the "throw away" culture on the other. This state of affairs suggests that textile recycling is needed. Apart from the environmental and ecological advantages which can be brought about by the re-use and recycling of textiles, there are many benefits of a socioeconomic nature. This paper analyses current trends on textile recycling, the barriers impeding greater recycling, and outlines the socioeconomic advantages of moving towards a circular economy. Some examples of ongoing initiatives are discussed, together with some of the measures that may be used to further reduce the current waste deriving from the apparel sector.

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Please note you do not have access to teaching notes, revisiting upcycling phenomena: a concept in clothing industry.

Research Journal of Textile and Apparel

ISSN : 1560-6074

Article publication date: 12 March 2018

The purpose of this study is to review the literature and practice of upcycling. In particular, the objective of this study is threefold: to comprehend the concept of upcycling and, subsequently, understanding the prominent terminologies used in the literature; to understand the process of upcycling and problem associated with it; and to review current literature and practice of upcycling for clothes.

Design/methodology/approach

A scientific literature review procedure proposed by Mayring (2002) was adopted to select and screen the paper that comprises the following steps: material collection, descriptive analysis and material evaluation.

Upcycling literature has witnessed significant contribution in the past one decade. The paper has identified various terminologies and definitions such as recycling, down-cycling, upcycling and redesign, which are used in the literature.

Research limitations/implications

The present study may help the scholars to understand the current state of literature. A practitioner of upcycling can use the findings to improve and standardise the existing process.

Originality/value

The process of redesigning is one of the important steps in upcycling, which comprises ideation, reconstruction and fitting. The limitation of redesigning is variability in size and pattern. This can be overcome through various techniques such as craftsmanship, time, innovation, provenance, desire and narrative.

• Literature review
• Clothes reuse
• Redesigning
• Reverse value chain

Paras, M.K. and Curteza, A. (2018), "Revisiting upcycling phenomena: a concept in clothing industry", Research Journal of Textile and Apparel , Vol. 22 No. 1, pp. 46-58. https://doi.org/10.1108/RJTA-03-2017-0011

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Article contents

Fashion in 20th-century literature.

• Cristina Giorcelli Cristina Giorcelli Università degli Studi Roma Tre
• https://doi.org/10.1093/acrefore/9780190201098.013.64
• Published online: 27 February 2017

In the Western world, for centuries, clothes were generally seen as indexes of vanity and seduction, and thus stigmatized. Since the birth of fashion in the second half of the 19th century, however, they have finally come to be regarded as one of the manifestations of a society’s culture, and, as the actual “stuff” of any period’s life, they have gradually figured more prominently in literary works. From modernism to post-modernism, from Blaise Cendrars and F. Scott Fitzgerald to Bret Easton Ellis and William Gibson, fashion and clothes have indeed signified by revealing individualities, suggesting intentions, manifesting a propensity for play and irony, favoring interpersonal encounters, hinting at class and/or gender relations, and showing connections within the social “fabric.” Today, fashion’s prevailing “mix and match” technique—in which references to designers’ own previous creations and to the medium’s past are frequently made—may be inspired or echoed by writers’ ample employment of self-referentiality and intertextuality: in both media attendant discontinuities and aleatory combinations, on the one hand, invite viewers/readers to create their own style/interpretation, and, on the other, establish a diversified continuum, helping to revive the past in new forms.

• fashion theorists
• clothes and exoticism
• clothes and fetishism
• fashion in modernity
• clothes and fashion in post-modernity

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A Literature Review in the Textile and Fashion Marketing Research

• American Scientific Research Journal for Engineering, Technology, and Sciences Volume 53(No 1):pp 105-111 (2019)
• Volume 53(No 1):pp 105-111 (2019)

• BGMEA University of Fashion and Technology

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Smart technologies and textiles and their potential use and application in the care and support of elderly individuals: A systematic review

• Kruse, Karina
• Sauerwein, Wolfgang
• Lübben, Jörn
• Dodel, Richard

Demographic change is causing society to age. At the same time, technological progress is changing the way ageing individuals are cared for and medically treated. Several smart wearables and garments have recently been developed for this purpose. Based on previous research, we see a research gap in the use of smart clothing in the care and support of elderly people, especially with regard to concrete application potentials and example products. The aim of this study was to provide an overview of the latest studies and developments in smart clothing with a focus on usability and acceptance for an elderly individuals. A systematic literature search was performed in five databases using a predefined set of keyword. A total of 169 articles published between 1/2000 and 2/2023 were identified and assessed. The literature search followed a previously prepared research protocol according to the criteria of a systematic literature search. The research field of smart clothing is expanding with smart shirts being a major focus; however other products are also being investigated, each with specific capabilities. In particular, vital parameters are constantly optimized; representative products are described and assessed according to their potential applicability to elderly people. The future applications of smart clothing in health care are promising. Many studies on basic applications of smart textiles have been done, and some studies have already involved older people. Furthermore, newly developed suggestions for possible categorizations of smart wearables as well as smart clothing as a subtype are presented based on the researched literature. We found an overall positive impression of the development and application of smart clothing, especially in geriatric settings. However, aspects such as data collection, skin compatibility, wearing comfort, and integration of geriatric factors into known acceptance models need further investigation. Over the last two decades, there have been many developments in the field of smart clothing. For the care and support of elderly people, smart clothing is an important development with great potential. Continued advancement in these products is needed to adequately address the special needs of older people.

• smart textiles;
• wearable technology;
• technology acceptance;
• smart shirt;
• elderly care;
• vital sign monitoring;