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EKOL Logistics: Thinking Outside the Box

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ekol logistics case study

Willy C. Shih

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ekol logistics case study

Ekol Logistics: High-Performance Networking in a Fast-Moving Industry

Ekol Logistics understands how technology drives business. Founded in 1990, this fast-moving transportation and logistics company has grown to operate in 80 locations spanning 12 countries, with more than 7,500 employees.

Murat Çevikbas, IT Director at Ekol Logistics, knows his company needs to be innovative and agile to grow in a competitive market. In a world where downtime means unhappy customers and lost revenue, Çevikbas places a high value on having a resilient infrastructure that can support the needs of his business.

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  • Agile network that can keep up with fast moving, growing company and operations

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EKOL Logistics: Thinking Outside the Box ^ 618037

EKOL Logistics: Thinking Outside the Box

ekol logistics case study

EKOL Logistics: Thinking Outside the Box ^ 618037

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Product Description

Publication Date: March 21, 2018

Source: Harvard Business School

This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in fast-fashion supply chains. It used combinations of land, short-sea, and rail routes to provide different levels of service. The challenge was maximizing utilization of its trucks and trailers, especially on key bottleneck links, in the face of unbalanced traffic. To address the issue Ekol developed a consolidation center in Turkey and a cross-dock deconsolidation center in Germany, its largest market. As Chairman Ahmet Musul and his team looked at ways to squeeze out more capacity, they reconsidered their planning model and whether they should build more consolidation/deconsolidation centers to optimize costs and wring out more efficiency in its operations.

ekol logistics case study

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EKOL Logistics: Thinking Outside the Box

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Willy Shih, Esel Cekin Harvard Business School ( 618037-PDF-ENG ) March 21, 2018

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Question Description

I'm working on a supply chain multi-part question and need an explanation and answer to help me learn.

This is the second Case Report that you will work on in your instructor-assigned groups. This report will analyze the EKOL Logistics: Thinking Outside the Box case which describes an intermodal transportation and logistics company, and how it manages capacity planning on its key routes. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it has also developed key links in fast-fashion supply chains. It is a multi-mode provider using combinations of land, short-sea, and rail routes to provide different levels of service to its customers.

One of Ekol's key challenges moving forward is how to maximize utilization of its trucks and trailers, especially on key bottleneck links, in the face of unbalanced traffic. To address this issue Ekol has developed a consolidation center in Turkey and a cross-dock deconsolidation center in Germany, its largest market. As Chairman Ahmet Musul and his team look at ways to squeeze out more capacity, they are reconsidering their planning model and whether they should build more consolidation/deconsolidation centers to potentially wring out more efficiency in the company's operations.

Discussion Questions:

(1) What performance dimensions are the most important differentiators for Ekol as it positions itself within the transport and logistics service industry? (Note: this part of the memo should be no more than a half a page)

(2) What tradeoffs should be considered in evaluating the merits of adding additional CDCs? What costs are likely to increase and what costs are likely to decrease with this change? Beyond cost, what other performance dimensions will be impacted that are important to Ekol? Consider providing a table that highlights the tradeoffs you wish you convey.

(3) How might the data presented in Exhibits 16 through 18 help inform your evaluation of the merits of adding additional CDCs?

(4) What final recommendations can you offer to Ahmet? Are there any other initiatives, in addition to or instead of CDC expansion, that he should consider to further improve the efficiency of routes? Consider adding a table or figure to help organize your recommendations.

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ekol logistics case study

Explanation & Answer

ekol logistics case study

View attached explanation and answer. Let me know if you have any questions. 1 Case Study: EKOL Logistics Students Name Institution Course Date 2 Question 1 What performance dimensions are the most important differentiators for EKOL as it positions itself within the transport and logistics service industry? Over the years, EKOL has established itself as the leading transport and logistics service industry company. EKOL has created a strong brand and has a large network of loyal clients through its differentiators. The most important performance dimensions for EKOL Logistics include a good logistic infrastructure, operational efficiency, on-time delivery, and real-time shipment tracking, which differentiates them from other players in the industry. With resources like over 5500 trucks, trailers, and five ships, the company can expand its Europe network. Its high investment in assets gives them power to control their network without relying on thirdparty companies (Shih et al., 2018). Auto manufacturers have grown to depend on EKOL for ontime delivery of auto parts with traffic data analysis. The supply chain of many German automakers depends on EKOL Logistics in importing auto parts from Turkey. Providing realtime shipment tracking data to their clients increases the satisfaction of their service as they don...

ekol logistics case study

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COMMENTS

  1. EKOL Logistics: Thinking Outside the Box

    This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in fast-fashion supply chains. It used combinations of land, short-sea, and rail ...

  2. EKOL Logistics: Thinking Outside the Box

    This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in fast-fashion supply chains. It used combinations of land, short-sea, and rail routes to provide different levels of service. The ...

  3. Warehouse Management Case Study

    Warehouse Management Case Study. 40 kilometers from Ankara city center, the Ekol Lavanta Facility comprises 43,100 square meters of indoor space on 51,000 square meters of land. The facility became fully operational in 2008, and has a 29-vehicle capacity trailer truck parking area, 21 ramps, two of which allow loading from the side. The Ekol ...

  4. EKOL Logistics Case Memo

    in class write up on case study to: chairman ahmet musal from: group date: november 22, 2022 re: investment in consolidation distribution centers ekol has been. Skip to document. ... EKOL Logistics Case Memo. in class write up on case study. Course. Transportation and Logistics (SCO3048) 12 Documents. Students shared 12 documents in this course.

  5. Ekol Logistics: High-Performance Networking in a Fast-Moving Industry

    Founded in 1990, this fast-moving transportation and logistics company has grown to operate in 80 locations spanning 12 countries, with more than 7,500 employees. Murat Çevikbas, IT Director at Ekol Logistics, knows his company needs to be innovative and agile to grow in a competitive market.

  6. EKOL Logistics: Thinking Outside the Box ^ 618037

    Product Description. This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in fast-fashion supply chains.

  7. Ekol Logistics Essay

    Ekol Logistics Essay. 1322 Words6 Pages. Day by day communication and transportation improve and with the globalizing world, manufacture is in progress in everywhere and every time. Growing demand trigger the intended place and intended quantity of products and therefore logistics has important role. Ekol Logistics was established in 1990 with ...

  8. EKOL Logistics: Thinking Outside the Box

    Harvard Business School ( 618037-PDF-ENG) March 21, 2018. This case describes Ekol, an intermodal transport and logistics company, and how it manages capacity planning. Its busiest routes connected auto assemblers in Germany and Turkey with many of its parts suppliers, but it had also developed important links in fast-fashion supply chains.

  9. Projects

    Ekol Logistics R&D Center aims to improve the main services of transportation, warehouse management, and customs clearance. Its work encompasses such fields as vehicle routing, distribution network design, pricing, ergonomy, process analysis, quality management, capacity planning, facility design, and investment planning.

  10. Case Study Video

    Ekol, a leading Turkish logistics provider, reduced business process creation time by 60% with reusable components, scaling operations and saving costs. ... Resources / Case Study Video | Ekol. Related Posts. Customer Story Ekol Logistics Seamlessly Scales Operations and Saves Costs With... March 27, 2024.

  11. Logistics Services

    Ekol employs "Logistics 4.0" to enhance warehousing technologies, which are equipped with automation systems widely utilized in current operations, with face-recognition technologies and sound or light-direction systems so as to increase human-machine interaction.Ekol carries out work and implements pilot projects for warehousing technologies to comply with Industry 4.0 by introducing ...

  12. Ekol Logistics

    Ekol Logistics 2014 Agenda Ekol at a Glance Solutions Technology Case Study in Transportation Case Study in Warehousing Ekol Vision "The Order Management Company." End to end supply chain/process management 3 Ekol Overview Foundation : 1990 No. of Employees : over 5000 2013 Turnover : 360 million Euro Warehouse : over 550,000 m2 No. of ...

  13. UMTC Ekol Logistics Thinking Outside the Box Case Study

    This is the second Case Report that you will work on in your instructor-assigned groups. This report will analyze the EKOL Logistics: Thinking Outside the Box case which describes an intermodal transportation and logistics company, and how it manages capacity planning on its key routes. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers ...

  14. Case Study: EKOL Logistics: Thinking Outside the Box -From a

    2010- EKOL launches its "Freight Logistics" concept, which combines sea, rail, and road transportation. This concept allows them to provide cost-effective delivery services. 2013- EKOL launches its "Green Logistics" concept, which combines rail and road transportation, with an emphasis on sustainability. This concept allows them to reduce their ...

  15. Agenda

    Ekol Logistics 2012 Agenda Ekol at a Glance Solutions Technology Case Study in Transportation Case Study in Warehousing Ekol Overview Foundation : 1990 No. of Employees : 4000 2011 Turnover : 222 million Euro 2012 Planned Turnover : 301 million Euro Warehouse : ~ 400,000 m2 No. of Vehicles : ~ 1,500 Megatrailers Company established by Mr Ahmet Musul, Invest AD holds the minority share (38%) of ...

  16. Corporate

    Corporate. Ekol, an integrated logistics company founded in 1990, provides best-in-class international freight, warehousing, domestic distribution, foreign trade, customs, and supply chain management services in 11 countries. Ekol's business model is bolstered by technological inspiration which blends mind, heart and consciousness while ...

  17. Group 06

    Group 06_OS - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. Ekol Logistics provides transportation, storage, distribution, and customs clearance services internationally. It emphasizes sustainability, technology, and customized solutions tailored to customers' specific needs. Ekol owns transportation assets like railroad cars and focuses ...

  18. Facts

    Facts. Ekol's name comes from " école " a word derived from Latin that means school Today, Ekol Logistics can boast of many standout achievements, and is blazing a trail in logistics by training qualified human resources and developing innovative business models. Within the scope of Ekol's transparency policy, all information about its ...