marketing case study india

Top 25 Indian Digital Marketing Case Studies Every Marketer Can Learn From

Have you ever wondered how the marketers of top-notch companies manage to create amazing online campaigns? How do they gain the “n” number of followers over social media platforms? What kind of strategy do they follow for their business marketing campaigns? Are there any specific rules?

Any company whether it’s a small or large scale based would crave online followers for the business. It’s an ideal job of marketers to create such kinds of innovative campaigns that not only draw people’s attention but make them talk about the brands to peers as well.

Digital Marketing is a creative industry that helps businesses to get in touch with prospects through online mediums. With this advancement and more use of social media, anyone from anywhere can get in touch with the company and share their experiences, proposals, message, services, complaints, etc. just with a click.

Today, businesses understand the complexity of online platforms and take well advantage of the same to share products & services summed with innovative marketing strategies.

Therefore, in this post, professional writers from  SmartWritingService – case study writing service will share the list of Top 8 digital marketing case studies that will help you to learn innovative ways. These campaigns are only designed to target the sentiments of the Indian market.

Here we go!

Case Study 1: How Does The Ministry of Food Processing (Govt. Of India) spread awareness about World Food India through social media platforms?

In 2017, the Ministry of Food Processing Industries which is a ministry of the Government of India was looking for various ways to promote and spread awareness about World

Food India .

https://www.youtube.com/watch?v=S_y6G6OpEoY

The Ministry wanted to promote India as the world’s food factory. They desperately needed a way out where they could interact and raise not only awareness about the same but to educate Indians on how India is the largest producer of food and food products, suffers from an acute shortage of food.

India is the fastest-growing economy in the world, yet 40% of its food production is wasted annually. Therefore, the country especially the youth needed an awakening regarding the same and World Food Day was the ideal time to start it.

Meantime, The Ministry analyzed that youth is highly approachable on social media platforms, and therefore, they need to look out for innovative digital marketing case studies to reach them directly.

For the same, they hired a digital marketing agency that designed a creative marketing strategy that talked about food wastage and how to tackle it. The agency targeted the audience with creative posts and engaging campaigns with hashtags.     

• 4000+ leads generated comprising potential Exhibitors, Investors, Delegates, and other Partners
• 3000+ posts created across social media platforms and 4000+ registrations via the website
• 100+ million impressions through social media
• Dominated India’s twitter-sphere through 8 successful trending activations
• 100 times growth in Twitter followers – from 1400 to 150k during the campaign
• $20 Billion Worth MoUs signed
• #ReduceFoodWastage (Impression generated: 51000000 )
• #NoWasteOnMyPlate (Impression generated: 2,0326,113 )
• #WarOnFoodWaste ( Impression generated: 47988450 )

Case Study 2: Make My Trip Hashtag Campaign  #DilHaiHindustani

Make My Trip is one of the top-notch travel agencies which is also quite popular on social media platforms. This company must be followed by all learners as they keep on introducing creative campaigns and offers especially during festive days.

The online travel company used Independence Day as the major event to target the youth by rewinding the revolutionary efforts for independence.

They came up with the   #DilHaiHindustani which took the odyssey of independence from 1857 to 1947. Mangal Pandey agitation, Jallianwala Bagh massacre, non-cooperation movement, Chandra Sekhar’s Kakori train robbery, and were some people who were featured in it.

Case Study 3: Amazon India The Great Indian Freedom Sale

When it comes to digital marketing campaigns, you can’t ignore e-commerce companies. During the same independence celebration, the top-hole brand Amazon India went for innovative marketing strategies with goods ads as well as offers and using them wisely on social media.

The campaign we have been talking about can set a great example of online marketing campaigns, especially in e-commerce industries.

Amazon India’s The Great Indian Freedom sale organized the contest which involved fun activities and the contestant got shopping vouchers from the company. The campaign was named #10KeBaadKarenge , in this, the people push their shopping plans after the 10th of August because of the Amazon sales.

Case Study 4: How KFC India Boosted its Social Media Presence with campaigns like ‘Design your own bucket’, ‘Radio KFC RJ Hunt, and ‘Currycature’

Social media is the best platform when it comes to boosting your online presence and increasing the sale of products within the country. The same has been well followed by KFC which is a famous global restaurant chain brand.

It’s the number one restaurant brand on social media in India. KFC tried many campaigns to increase its online presence on social media platforms for brand awareness.

KFC had launched very famous campaigns like Radio KFC RK Hunt , Design Your Own Bucket campaign, and Currycature to target the youth audience by involving mobile apps. These campaigns helped them to develop their brand awareness as well as increased engagement.

When they started Radio KFC RJ Hunt Campaign, 3000 people from around 30 Indian cities participated in the competition.

It was a social media campaign to promote KFC’s brand in-house radio channel where fans recorded their voices over the internet with the Facebook App and shared their analog radio experience. Especially newcomers wanted to try their hands over this hunt and decided to take part to collaborate with the famous brand.

Similarly, the “ Design Your Own Bucket ” campaign was another social media marketing strategy where the participants were asked to create their own creative KFC buckets. Almost 5500 entries took place in total where the participants came up with their colorful KFC buckets.

Additionally, they have also introduced bucket entries with Sachin’s picture on the KFC bucket on the day when he retired. Amazing right!

Another innovative KFC’s campaign was “ Currycature ” where participants have to choose a character with an ethnic Indian touch and then upload the pictures. Around 17K Currycatures were made by their fans which gave them a unique experience with the brand.

• KFC was featured by Social Baker as among the top 5 socially devoted brands.
• The overall positive engagement of their Facebook page grew from 6.2% to 93.8% which was thrice the sector average.
• KFC was placed among the five fastest-growing social media brands in India.

Case Study 5: Tata Sky’s Campaign – Transferkar Family

Tata Sky is known as a well-known brand with many digital marketing case studies and you can judge by the name, the campaign was solely targeted on families . Obviously, the motto of the campaign was to promote Tata Sky’s product/services called Tata Sky+ Transfer. This new product is used to transfer the recorded content from TV to mobile or tablets.

Basically, in each family, everyone has their own preferences when it comes to channels. In families but due to some reason, not everyone watches their favorite shows at the same time.

This is very common in Indian families where most of the time TV remote is controlled by the head of the family and others just follow his/her favorites. For this purpose, the brand came up with an idea and created the out-of-mind family named Transferkars .

This product helped family members to transfer their favorite shows on mobiles or tablets and enjoy every bit of it.

The campaign was a huge success and got viral through social media and TV commercials. Various kind of family-related content was shared during the campaign with discounted offers to the clients. Basically, their understanding of the potential market made the campaign a huge hit.

Case Study 6: Paper Boat’s #FloatABoat campaign on social media

Paper Boat is a very known Indian brand of traditional beverages known for drinks which you can commonly prepare at home like aam Panna, Gol Gappa ka Pani, Jamun Kala khatta, and kokum. These kinds of flavors are quite common among Indian families but not everyone can prepare them at home.

As Paper Boat’s mission states, the purpose of these drinks was to take you back in those memories and float a boot this monsoon. And, the same purpose is very well carried by the team through digital marketing campaigns.

They created numerous innovative campaigns that targeted the emotional side of the audience and made them in love with the brand.

However one of Paper Boat’s campaigns was a huge hit among audiences called #FloatABoat .

As you can get the idea by the name, the company asked people to make a paper boat like they used to make in their childhood days and share it on social media by using the hashtag along with the title of the campaign i.e. #FloatABoat  and following their social media pages.

Another purpose reviled by the brand is that if someone shared this on any social media, Paper Boat will donate Rs.20 for children’s education.

The purpose behind the campaign touched millions of hearts and it was a big success that caused timelines to be jammed with paper boats. You can analyze now how many followers Paper Boat got during the campaign.

Case Study 7: Nivea India’s ‘Mom’s Touch

This campaign was dedicated to all the extraordinary and selfless mothers designed especially on Mother’s Day. Nivea’s Mom’s Touch campaign talked about some extraordinary, selfless stories of the mother from all over the country.

The brand asked the audience to share the selfless moment of their mothers by sharing this video over social media platforms. Their marketing strategy also had a beautiful objective to gain viewership. The brand made a promise that by sharing this video on social media the donation from the brand was done for the girls.

Case Study 8: KKR – IPL Team’s Digital Marketing Strategy

Not even the IPL team could stay far away from the digital world. Kolkata Knight Riders (KKR) is the franchise representing Kolkata in the Indian Premier League (IPL), a Twenty20 cricket tournament whose co-owner is one of the famous film stars –  Shahrukh Khan.

KKR team has the most engagement with its fans and followers due to its digital marketing case studies.  During the initial days, KKR showed keen interest to gain followers over the internet and worked on various objectives like how to increase brand awareness of KKR irrespective of Shahrukh Khan, how to stay tuned and connected with the fans, and how to keep them updated with the latest news & updates.

For engagement, first, they decided to create a video blog dedicated only to KKR fans named “ Inside KKR ” where fans can get through their news and their favorite players easily.

Secondly, they had a website blog and an official mobile app that kept fans engaged and updated with the latest news about the team.

They paid special attention to social media platforms as well as The digital marketing team at KKR has also organized a live screen Facebook chat at Facebook HQ in Hyderabad. Players of KKR had queued sessions on Twitter with their fans and run a special “Cheer for KKR campaign” . This is for the time that any sports team followed a digital idea.

Results of the campaign:

• The Facebook page of KKR has 15 M likes during the campaign, the highest of all the other IPL teams.
• On Twitter, KKR is the most engaging IPL team.
• KKR became the most followed IPL team on Instagram with more than 466K followers.
• It has also gained traffic to its Pinterest page and Google Plus profile.
• Customized & personalized videos shared on social media platforms by fans led them a chance to receive a valuable acknowledgment by the team players which has turned into 10 million cricket followers and impacted on and off the KKR team.

Case Study 9: Cadbury’s Dairy Milk Team Digital Marketing Strategy

The case study will give a brief on the strategies of dairy milk silk and Spotify releases mixtapes to advertise it in various forms. How you can send the message of love with the playlists that are personalized for you.

Why they got need to advertise the dairy milk silk. This Ad was necessary for the couples who were separated by the unseen enemy; Covid 19. Dairy milk and Spotify reach out to GenZ with new strategies.

The strategy was implemented via Spotify. It applies the digital marketing experience for dairy milk silk by using Spotify’s API. The users that are listening to the music have been experiencing the creative content of dairy milk silk Ads and music as well. Leisurely, the users get engagement and allow users to get a special playlist to share the file.

Case Study 10: Nilon’s Diwali Campaign Reached Near 2Million Users – Digital Marketing Strategy

The case study of Nilon’s Diwali Campaign reached nearly 2million users by initiating the Diwali campaign in order to spread the noise-free and positive festival lights. Well, you know that Nilon’s acquire a wide range of quality products that include food products as well.

Although, the food forms are an integral part of every festival. Hence, Nilon’s Diwali celebration campaign was initiated don’t his behalf to reach out to maximum users by providing delicious foods with noise-free and pollution-free Diwali.

To do this, the brand initiated a contest campaign where the people has to share the food pictures using #SwaadBharePathaake and parallelly challenging three of the participants according to the criteria.

Nilon’s partnership with the influencers for more engagement and crossed nearly 2 million traffic through this strategy.

Case Study 11: ZEE5 Digital Marketing Strategy For Testing Awareness Campaign

https://www.youtube.com/watch?v=2S6XJOieKtY

The ZEE5 has created an interesting marketing campaign for Rashmi Rocket for gender testing awareness. The campaign was successful in launching the #LetrashmiRun to cross 22 million+ views.

The case study is about the sportswoman spreading awareness of gender disparity through social and other tools for maximum reach out. The execution was properly planned to start with a conversation between actor Tapsee Pannu and real-life rock Hima Das on the training and journey to the end.

Are you ready to sprint with Rashmi? Come join us for an interactive event, where you will get a chance to #RunWithRashmi , and a few lucky winners will get an opportunity to attend the #RashmiRocket screening along with the full star cast! pic.twitter.com/NAxpK1hUk7 — ZEE5 (@ZEE5India) October 8, 2021

This conversation leaked all over the social media channels and news channels to stand out from the crowd.

Furthermore, the discussion on the movie clips and other issues are included in the Rashmi Rocket movie marketing campaign strategy to spread awareness. This gets aired all over the news channels, Youtube channel, and on NewsX.

Case Study 12: BookMyShow Digital Marketing Strategy 

The case study of BookMyShow by initiating the #CinemalsBack campaign to retrieve the safety of watching movies in theaters, and increase the footfalls on the website. BookMyShow’s in house team, a campaign to target the following mentioned below

• Entertainment-Lovers
• Geographic restrictions notwithstanding
• Social Setups via social media platforms

These are the main features of the campaign that are being a high priority for spreading awareness. The campaign includes the importance of health and safety measures against the Covid 19 situation.

Through this campaign, the BookMyShow encourages the audiences to relieve the magic of the big-screen experience with all safety measures. After that, the campaign surpasses 76% of the traffic of the pre-covid level.

Case Study 13: Sony BRAVIA’s Digital Marketing Strategy 

https://www.youtube.com/watch?v=ihOU74JbKtY

The case study of Sony India explores the campaign of Sony Bravia integration with Google TV in India and is sired across the social media platforms and news channels as well. It was shared on the internet and generated traffic and impression with a spike.

The objective of Sony India was to inform the benefits and features of the TV to the folks of the country. The campaign was executed from scratch by building curiosity with a series of ENCRYPTED tweets with no reference.

After that, the team waited for a while for the engagement of the users and listened to them as well. The audience stand on the hopes and strategies of the campaign, the audience started sharing their experiences and problems they are facing.

Thereafter, The team started a quiz to increase the engagement that will help the team to know more issues from the audience.

1. YouTube 2. Disney Hotstar 3. SonyLIV 4. Amazon Prime Video 5. Netflix — Sony India (@sony_india) October 28, 2021

Lastly, the company placed one solution over every issue that will definitely influence many users. Parallelly, it started sharing its features like; introducing multiple OTT platforms with 70,000+ episodes and movies. Through this campaign, Sony India earned 8.5 million impressions.

Case Study 14:  Zandu Ultra Power Balm Digital Marketing Strategy 

The case study of Zandu Ultra Power Balm launched the Khali to advertise the Zandu ultra power balm to generate traffic and impressions. But, the main goal of the Zundu team was to generate sales through this Ad by titled ” Kada Dard ka Kadak Jawaab.”

The Zandu Ultra Power Balm starts the campaign by releasing the posts slowly and giving signs to the target audience about the capabilities of the Balm. Slowly, Slowly, Khali’s posts were launched on weekly basis to increase engagement.

The results of the campaign were very effective with the sales

• 7.7 Lacs Reach
• 2.3 Lacs Engagement
• The users were Continous commenting on all the routes used in the campaign.

Case Study 15: Cultbike.fit Digital Marketing Strategy 

The case study of the Cultbike.fit integrated with LinkedIn to start a campaign for creating the linked In job hunt on the internet by facing the Atul Khatri is an Advertisement face.

The campaign gets kickstarted with the launch campaign on various social media platforms such as Facebook, Instagram, Youtube, and Twitter by featuring Atul Khatri. The campaign introduces Atul Khatri as the chief executive officer of Cultbike. fit.

Atul Khatri shared a video that includes the contest. He introduces a Chief Excuse Officer and opens the podium for the contest. This will be followed by the audience’s views and comments to vote for the participants and get recruited for the top position.

To participate, the user needs to share the lamest excuse for not being fittest to win the title of Chief Excuse Officer. The hunt will be started with the linked In. Through this strategy, the campaign gets 14000+ applicants for the Cultbike.fit, 97,11,018 reach on Facebook, and 42,75,445 on Instagram.

Added new followers around with a growth of 106% on Facebook and 205% on Instagram.

Case Study 16: Reliance Jio Digital Marketing Strategy 

The Jio is planning to execute a campaign on the occasion of 5 years anniversary. The Jio started the campaign with the #5YearsOfJio  video on social media platforms. The Jio wants to show the revolution from the digital revolution to the revolution in India.

How they reconnect with the users and unique audience through social media platforms. As they have included influencers, celebrities, and many other strategies to reach out to the folks.

Celebrating #5YearsOfJio ???? 5 years of Digital Revolution. Thank you for being a part of this journey. #WithLoveFromJio #JioDigitalLife #DigitalIndia #Jio #Birthday pic.twitter.com/B09xIlx4iv — Reliance Jio (@reliancejio) September 5, 2021

The campaign describes the journey of the Jio from scratch they have started from 1995 to 2021 emphasizing nostalgia that will connect with the people’s emotions and will build engagement all over the internet.

Jio started with Twitter by sharing various tweets and slowly it is expanding on Instagram, Facebook, and Youtube. The videos include the human behavior from its core- as to how we connect then to how we connect now by keeping the hashtags #5YearsOfJio

Lastly, the campaign earned many impressions, engagement, views, and a wide range of reach. As the  total reach of the campaign was up to the 954k+

Case Study 17: Aditya Birla Digital Marketing Strategy

The case study of Aditya Birla started on behalf of  World Heart Day. The campaign will explore fitness and staying healthy. Alongside, building the brand salience in the health insurance category.

Here, you will see how Aditya  Birla spammed on the internet to generate a wide range of traffic and impressions. As it is declared as one of the best digital marketing case studies. The initiation of the campaign was with #LaughForHealthyHeart on Twitter and other social media platforms as well.

the campaign roped in all influencers and other strategies to roll out over all social media channels like Youtube. The comedians are also involved in this campaign that describes many mutual facts for building engagement and traffic.

The campaign ran for around 2 months on the internet and specifically on, Instagram, Twitter, Youtube, and Facebook. The campaign resulted in 1.7 million reach, 1.9 million impressions, and 44,000 clicks.

Case Study 18: Streax Digital Marketing Strategy

Streax planned various digital marketing case studies as this one stand’s out because of parenting with many celebrities such as; Gauahar Khan, Rithvik Dhanjani, and dancer-choreographer Awez Darbar. it was like celebrating the video featuring Shah Rukh Khan partnering with Streax and reaching out to 15 million people.

The Campaign was started with #GetStreaxWithSRK and the execution. The goal behind featuring this video is to represent the Steax in a new way and it redefines the term Sexy replacing it with Streaxy.

The video seems to share the message of an upbeat melody, encouraging people from all walks of life and stay Streaxy. After that, Streax did not stop and engage with customers, Streax partnered with television personalities such as; Gauhar Khan, Rithvik Dhanjani, and Awez Darbar.

The videos were posted with the #GetStreaxyWithSRK challenge and invited more audiences to make videos on this song.

The Streax earned a reach of over 36 million users and 15 million consumers in India.

Case Study 19: Hershey Digital Marketing Strategy

The Hershey launched a campaign with #MeantToBeShared to celebrate the bond of friendship on social media. Hershey is a brand with a lot of digital marketing case studies and this campaign was very beneficial for the team that created a boom on the internet on the occasion of Friendship Day.

Hershey’s campaign is a kind of friendship story that involves Break Up moment, a Class Bunk, and many more. The post receives more than 250 comments in half an hour. This campaign shared many hashtags and such as #Friendship Day Reels.

Moreover, the audience engaged with this campaign for more than 2 to 3 months by reposting it for their birthday celebrations. The campaign resulted in a wide range of reach with a total reach of 4.2 unique audiences on Instagram and crossed 1.5 million reels. The campaign get 50% organic traffic and the brand page grew by 12%.

Case Study 20: Adidas Digital Marketing Strategy

Adidas plans a few digital marketing case studies to run the campaign in July 2021. As the brand was planning to launch the plan #OpenForum to start with Instagram and lead with multiple social media channels.

The brand was planning to use every feature on every platform such as reels, stories, posts, and videos on the Youtube channel. The main perspective of this campaign was to show the new shoes launched by Adidas for different kinds of sports and casuals as well. It started with the pre-launch; Onboarding the #OpenForum Crew.

Meanwhile, another team was shooting the content of big influencers to engage folks and reach out to various categories of sports lovers. This will give a wide range of visibility and impact to Adidas.

Adidas worked with a few influencers who posted their images respectively. This will give the users regular interactions and suggestions in the feed as well. Gen Z was very influenced by this campaign and engage for a very long time.

This #OpenForum resulted in 7.6 million-plus users and the average rate of engagement was up to 5.4% in the initial weeks. This was considered one of the digital marketing case studies in Adidas’s campaign history.

Case Study 21: Rage Coffee Digital Marketing Strategy

Case Study 22: Plum Digital Marketing Strategy

Case Study 23: Swiggy Desi Masala Digital Marketing Strategy

Sooo… an image search of ‘desi masala’ shows pictures of women, NOT masala. ???? This Women’s Day, we’re trying to change that result. To help, upload an image of any masala/dish, add ‘desi masala’ in the caption, & search engines may pick it up! (Don’t forget to tag @swiggy_in ????) pic.twitter.com/udhHo39eq0 — Swiggy (@swiggy_in) March 5, 2021

Case Study 24: Rasna Digital Marketing Strategy

Rasna is a brand with a wide value holding a wide range of audiences. In the competitive world, Rasna was lagging behind and was planning to leverage the mass following audience by designing a campaign to invoke nostalgia and revive childhood during lockdown 2.0.

The Rasna was known for its ‘I Love You Rasna’ tagline for years. Hence, Rasna decides to expand its usage and involvement in the daily uses of products. Many digital marketing case studies were discussed and were finally hanged with the one strategy to launch on the internet.

The campaign was set up with the hashtag #LooveURasnaRecipes. The Rasna partnered with many influencers and made a video to invoke nostalgia and childhood memories. The video was made by the popular rapper and influencer to engage more people and influence them to purchase and experience the same feel.

Rasna’s posts were shared on various influencer’s pages such as; BharatzKitchen , Kanak Khaturia, and Meghna’s Food Magic. This amps the engagement from several page accounts and submerges on Rasna’s Page to know more.

This campaign resulted 8,443,817 unique reach, 6,673,478 video views, and more than 70,000 posts engagement.

Case Study 25: Burger King India Digital Marketing Strategy

Burger King India is a well-established brand and holds a wide range of popularity. The digital marketing case studies of Burger King India seem very effective and this campaign was created with different perceptions in order to denote valentine’s day as the season of breakup.

Burger King India tied up their Whopper to launch on valentine’s day by keeping the hashtag #DateThe Whopper. The influencer that was featuring this campaign was Sima Taparia who was describing the campaign to build engagement.

Usually, valentine’s day is celebrated by couples. But, Burger King took it to a different road via Sima Taparia to inform the people as valentine’s day is the season of breaking up and finding someone better by describing the parallels between relationships and burgers.

The campaigns amplified on social media handles because of assets and contests. The campaign urges meme-makers to share the posts and build engagement to be a part of the Whopper Clan.

Hence, the campaign results in an 11.6 million reach across social media platforms. The engagement rate was increased by 5.1% and see a rise in the brand value as well.

There are numerous ideas to create your online marketing strategies. All you need is to think out of the box and plan according to the occasion.

Also, while creating marketing campaigns your focus should be on how to touch your audience emotionally. It’s proven that sensitive topics can lead to gaining more attention and engagement. But make sure it should hurt or carry forward against the law.

Digital platforms can provide you with a vast playground where you can experiment and reach out to a million people with a great marketing strategy. So let’s get started to create your online marketing campaigns and reach millions of hearts. This is all about the top 25 Indian digital marketing case studies and you may comment below for any query. We would gracefully assist your query at the earliest.

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Great information about different digital marketing strategies fro big brands in india .

Thanks Rakesh for appreciating. Keep Reading!

rahul nishad

your content is outstanding ! plz come up with some more blogs on digital marketing stratergy ….

Sure Rahul, we will definitely share strategies centric posts. Soon!

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10 Outstanding Marketing Management Case Studies from India

By Saanchi Bhardwaj

Jun 21, 2024 7 Min Read 12176 Views

(Last Updated)

Marketing management is crucial for ensuring a business’s success. This article highlights 10 outstanding marketing management case studies from India , where famous brands overcame serious challenges and emerged on top. 

This included effective market segmentation, creative digital marketing campaigns, hard-hitting customer engagement strategies, and much more. Each case study is a valuable learning opportunity about the power of strategic decision-making and operational excellence to thrive in India’s competitive business environment.

Table of contents

• 1) GUVI Geek Pvt Ltd - Empowering India Through Vernacular Education
• Solutions Implemented
• Business Outcome
• 2) Reliance Jio - Redefining Connectivity in India
• 3) CRED - Building a Fintech Brand through Creative Marketing
• 4) Zomato - Mastering Hyperlocal Marketing
• 5) Myntra - Personalizing Fashion Retail
• 6) Tata Motors - The Nano Initiative
• 7) Paytm - Digital Wallet Success
• 8) Ola Cabs - Driving Through Competitive Roads
• 9) Patanjali - Leveraging Cultural Connection in Marketing
• 10) Swiggy - Delivering Success with Agile Marketing
• Frequently asked questions
• What are the key elements of effective marketing management?
• What role does technology play in modern marketing management?
• How can small businesses implement effective marketing management practices?
• What are some common challenges in marketing management?
• How important is cultural sensitivity in marketing?

1) GUVI Geek Pvt Ltd – Empowering India Through Vernacular Education

GUVI Geek Pvt Ltd , supported by prestigious institutions such as IIT-M and IIM-A , has dramatically impacted the Indian EdTech industry. GUVI made education inclusive for everyone across the nation.

Despite various big players and the rising demand for tech skills, a large portion of India’s population needed help accessing quality education. This included language barriers and high costs.

GUVI addressed these challenges in the following ways:

• Vernacular language courses:  GUVI eliminated the language barrier by offering tech courses in regional languages , making learning effortless.
• Affordable pricing models:  GUVI designed their pricing to be accessible, allowing a wider range of students to enroll and benefit from their courses.
• Partnerships with NSDC and TSSC:  Collaborations with these organizations have helped GUVI extend its reach and add formal recognition to its courses, boosting its credibility and that of those undergoing its courses and seeking good job placements.

GUVI has experienced substantial growth in user engagement and course completion rates thanks to these strategic solutions. Their approach has not only made tech education more democratic in India but also contributed to considerable business growth, with thousands of students securing employment in leading tech companies across the country. 

Before we move to the next case study, consider enrolling in  GUVI’s Business Analytics and Digital Marketing Career Program to gain a deeper understanding of marketing and business analytics concepts. This program lets you gain practical experience by developing real-world projects and covering technologies including Power BI, Excel, SQL, Tableau, Data Visualization, etc. 

Additionally, if you would like to explore Marketing Research Techniques through a Self-paced course, try  GUVI’s Marketing Research Techniq ues Self-Pace d certification course.

2) Reliance Jio – Redefining Connectivity in India

Reliance Jio burst onto the Indian telecommunications scene in 2016, quickly becoming a game-changer with its unique marketing strategies and disruptive business model. 

By providing high-speed internet at unprecedentedly low prices, Jio altered how Indians access the internet and reshaped the entire telecom service landscape in the country.

Before Jio’s entry, the Indian telecom market was fiercely competitive and controlled by established players charging high prices for internet services. Data consumption was expensive, and the availability of 4G technology could have been more extensive. 

For Jio, the challenge was breaking through these barriers to establish itself and achieve broad market adoption.

Jio implemented several key strategies to address these challenges:

• Aggressive pricing:  Jio launched with a compelling offer of free internet and voice calls for the first six months, radically shifting consumer expectations around telecom costs.
• Massive infrastructure investment:  They rapidly deployed extensive 4G coverage to ensure high-speed internet access, even in remote areas of the country.
• Bundling services:  Jio also enhanced value by offering bundled services that included media streaming, live TV, and music apps, enriching the core telecom offerings.

The results of Jio’s strategies are a prime example of effective marketing management. In just a few years, Jio emerged as the largest telecom operator in India, amassing over 400 million subscribers . Its pioneering approach led to a dramatic decrease in data costs while spurring a substantial uptick in data usage across India, catalyzing a digital transformation in both consumer and business sectors. 

Also Read: 6 Reasons Business Analytics Makes Digital Marketing Powerful

3) CRED – Building a Fintech Brand through Creative Marketing

CRED , a Bangalore-based fintech startup founded by Kunal Shah, quickly carved out a niche in the competitive fintech space with its creative business model. By targeting credit card users with good credit scores, CRED offered rewards for paying credit card bills through its app, setting itself apart from other apps.

CRED faced the substantial challenge of establishing trust and attracting a high-value customer base in a market wary of data privacy and financial security issues. Additionally, engaging a demographic accustomed to traditional banking services demanded novel marketing strategies.

CRED tackled these challenges with several strategic initiatives:

• Selective customer base:  By focusing on users with high credit scores, CRED ensured a reliable user base, making the platform attractive to premium brands and partners.
• Engaging rewards system:  CRED introduced a rewards system that incentivized timely credit card bill payments, transforming a routine chore into a rewarding experience.
• High-impact marketing campaigns:  CRED’s campaigns were designed to generate buzz and enhance brand recognition through viral marketing techniques and celebrity endorsements.

The effectiveness of CRED’s strategies is evident in its impressive growth. Thanks to its innovative rewards system, the app has witnessed exponential increases in user numbers and engagement levels. By rewarding financial responsibility, CRED has boosted its brand value and cultivated a dedicated customer base, distinguishing itself in the bustling fintech market. 

This case stands out in the marketing management case studies from India, showing the power of creative marketing in building a successful fintech brand.

Also Explore: Top 7 Reasons Why You Should Learn Digital Marketing in 2024

4) Zomato – Mastering Hyperlocal Marketing

Zomato , a dominant player in India’s food delivery and restaurant discovery sector, has harnessed data-driven strategies to customize its services and fortify its market position. By leveraging analytics , Zomato has aligned its offerings with local preferences and boosted customer satisfaction and loyalty.

The food delivery market is intensely competitive, crowded with numerous entities contending for dominance. Zomato had to sustain its growth trajectory while enhancing profitability. Moreover, retaining customers and maintaining their engagement was crucial in a market distinguished by low switching costs.

To steer through these challenges, Zomato adopted the following approaches:

• Data-driven personalization:  The company greatly used customer data to provide personalized restaurant recommendations and promotions suited to individual interests.
• Dynamic pricing models:  Zomato employed AI-driven pricing strategies that adjusted costs dynamically based on demand fluctuations during peak and off-peak periods.
• Community engagement initiatives:  By engaging with social media platforms and encouraging user-generated content, Zomato built a vibrant community centered around unique food experiences.

Zomato’s strategies produced remarkable results. The platform experienced an uptick in order frequency and improved customer retention rates. Zomato refined its operational and marketing strategy through data-driven insights, improving profit margins and heightened user satisfaction. This case exemplifies effective hyperlocal marketing management and demonstrates how tailored approaches can lead to substantial gains in a competitive industry. 

Must Explore 16 Types of Digital Marketing: Best Mediums For 2024

5) Myntra – Personalizing Fashion Retail

Myntra , a frontrunner in India’s online fashion retail sector, distinguishes itself by employing cutting-edge technology to deliver a highly personalized shopping experience. Integrating AI and machine learning enables Myntra to cater to customers’ unique tastes, enhancing satisfaction and driving sales.

Like the food delivery market, the online fashion landscape is fiercely competitive, with consumers not only looking for top-quality products but also demanding a shopping experience that aligns closely with their preferences. Myntra faced the challenge of standing out from other eCommerce platforms by increasing user engagement and personalization.

Myntra implemented many advanced marketing management solutions to meet these challenges:

• Advanced recommendation engines:  Using AI, Myntra analyzes browsing and purchase histories to tailor product recommendations for each shopper.
• Virtual dressing rooms:  The introduction of augmented reality (AR) technology allows customers to try on clothes virtually, limiting the uncertainties associated with online apparel shopping.
• Dynamic marketing campaigns:  Myntra uses customer data to prepare targeted marketing initiatives that resonate with individual preferences and adapt to seasonal trends.

Myntra’s personalized strategies have greatly improved customer retention rates and raised average order values. Adopting AI and AR technologies enhances the consumer shopping experience and solidifies Myntra’s position as a technologically advanced player in the fashion industry. This case study illustrates the effectiveness of personalization in marketing management, making it a pivotal example among marketing management case studies from India.

Also explore: Business Analytics Skills You Should Know

6) Tata Motors – The Nano Initiative

Tata Motors , an influential force in the Indian automotive sector, launched the Tata Nano, branding it as the world’s cheapest car to make car ownership feasible for every Indian family. This initiative was viewed as a groundbreaking step in automotive marketing , aiming to transform the industry landscape.

The Tata Nano encountered several obstacles, notably issues with public perception concerning its safety and quality due to the low cost and logistical challenges in its distribution and manufacturing processes.

Tata Motors deployed several innovative solutions to address these issues:

• Innovative manufacturing solutions:  They refined production processes to minimize costs while maintaining quality standards.
• Strategic pricing:  The low pricing was central to attracting families who previously could only afford two-wheelers.
• Robust safety campaigns:  In response to concerns about quality, Tata Motors initiated campaigns highlighting the Nano’s safety and reliability features.

Though Tata Nano initially captured global attention and sparked interest, its long-term success was mixed. It became a seminal case study on the complexities of consumer perception and the market’s readiness for radically priced products. 

This experience gave Tata Motors important insights into market research and consumer expectations, shaping their future strategies. This case highlights the difficulties ingrained in marketing management and is a necessary inclusion in discussions of marketing management case studies from India.

Must Know About Top Digital Marketing Trends for 2024

7) Paytm – Digital Wallet Success

Paytm has dramatically transformed the digital payments landscape in India by evolving from a simple mobile wallet to an expansive financial services platform , securing its status as a household name.

The major hurdle for Paytm was establishing trust and achieving widespread adoption in a predominantly cash-based market with relatively low digital financial literacy.

Paytm adeptly managed these challenges in the following ways:

• Demonetization opportunity:  Capitalizing on India’s 2016 demonetization, which spurred a pressing need for digital payment solutions, Paytm launched aggressive marketing campaigns to position itself as a convenient cash alternative.
• User-friendly interface:  Paytm developed an intuitive interface that catered to both tech-savvy and novice users, significantly expanding its user base.
• Strategic partnerships:  By developing collaborations with diverse service providers and retailers, Paytm ensured its wallet’s widespread acceptance, increasing its utility and appeal.

The effectiveness of Paytm’s strategies is obvious from the dramatic surge in user adoption, with millions of new users joining the platform in a short time. Paytm cemented its leadership in India’s fintech industry, diversifying its offerings to include banking, investments, and insurance services. This case study exemplifies marketing management excellence, highlighting how innovative approaches can drive success in the dynamic digital payments market.

Find Out Digital Marketing Best Practices for 2024

8) Ola Cabs – Driving Through Competitive Roads

Ola Cabs , a prominent figure in India’s ride-sharing landscape, has successfully countered the intense competition from global giants like Uber by prioritizing local preferences and needs.

Ola grappled with several challenges, including fierce rivalry, regulatory obstacles, and the imperative to uphold service quality while expanding operations across India’s diverse urban environments.

Ola addressed these issues with innovative and localized strategies:

• Localization of services:  Ola customized its services to meet local demands in various cities, introducing modes like auto-rickshaws and bikes alongside traditional cabs.
• Dynamic pricing and promotions:  The company adopted dynamic pricing models to balance demand during peak times and rolled out frequent promotions to maintain customer loyalty.
• Technology integration:  Ola enhanced the riding experience by including advanced navigation and safety features, improving both driver and passenger satisfaction.

These strategic measures have strengthened Ola’s position in the Indian market, allowing it to sustain a strong growth trajectory amidst extreme competition. Additionally, the company has diversified into related sectors like food delivery and financial services, capitalizing on its expansive customer base. 

Also read: Top Growth Marketing Strategies for 2024

9) Patanjali – Leveraging Cultural Connection in Marketing

Patanjali Ayurveda Limited , co-founded by Baba Ramdev, has profoundly impacted the Indian FMCG sector by promoting Ayurvedic products as healthier and more ethical alternatives. The company has effectively harnessed India’s rich cultural heritage and traditional wellness practices to market its products.

Upon entering the market, Patanjali faced stiff competition from multinational corporations with well-established brands and substantial marketing resources. The primary challenge was differentiating their offerings in a saturated market and persuading consumers to switch from trusted FMCG brands to newcomers advocating traditional remedies.

Patanjali’s impactful marketing strategies included:

• Cultural branding:  Patanjali positioned its products around the principles of Ayurveda and natural wellness, tapping into Indian traditions and cultural pride to appeal to consumers.
• Endorsements and trust building:  The company leveraged the credibility of Baba Ramdev, a renowned yoga guru in India, to build trust and authenticate the health benefits of their products.
• Aggressive pricing strategy:  Patanjali sets competitive prices for its products, making them accessible to a broader demographic and enabling direct competition with established FMCG brands on price.

Patanjali’s strategic approach resulted in rapid brand growth and significant market penetration. The company successfully captured substantial market shares in various product categories, including healthcare, personal care, and food items. 

Patanjali’s success prompted many existing FMCG companies to reevaluate their product lines and introduce their own natural and Ayurvedic products, validating the effectiveness of Patanjali’s market entry and branding strategy. This case study is a prime example of how leveraging cultural connections can powerfully impact marketing management and drive success in competitive industries.

Also Read: 10 Best Digital Marketing Projects in 2024

10) Swiggy – Delivering Success with Agile Marketing

Like Zomato, Swiggy has become celebrated in India’s competitive food delivery sector by emphasizing customer satisfaction and utilizing advanced technology to boost service efficiency.

In a market where speed, accuracy, and customer service are paramount, Swiggy needed to build a dependable delivery network. The company also faced the dual challenge of managing logistical difficulties and ensuring satisfaction among partner restaurants.

Swiggy implemented a range of strategic solutions to address these challenges:

• Advanced logistics algorithms:  Swiggy utilized sophisticated algorithms to enhance delivery routes and timings, improving efficiency and shortening customer wait times.
• Customer-centric marketing:  The company concentrated on personalized promotions and loyalty programs to strengthen user engagement and retention.
• Partnership and support for restaurants:  Swiggy provided its restaurant partners with essential tools and technology to help them effectively manage orders, thereby increasing their performance and satisfaction.

Swiggy’s strategic initiatives have solidified its reputation as one of India’s most reliable and efficient food delivery services. The company has seen significant growth in order volume and an expansion in its network of restaurant partners. Swiggy’s dedication to leveraging technology and prioritizing customer service has enabled it to maintain a leading position in the market. 

Kickstart your career by enrolling in  GUVI’s Business Analytics and Digital Marketing Career Program  where you will master technologies including Power BI, Excel, SQL, Tableau, and Data Visualization, and build interesting real-life business-analytics projects.

Alternatively, if you want to explore Marketing Research Techniques through a Self-paced course, try  GUVI’s Marketing Research Techniques Self-Paced certification course.

Each of these marketing management case studies from India underscores the profound impact of strategic innovation and market adaptability. The narratives of companies like Patanjali, which connected culturally to carve out market share, and Paytm, which transformed challenges into opportunities during demonetization, exemplify the power of context-driven marketing in a diverse marketplace. 

More than just being guides on overcoming complex business challenges, these case studies highlight the importance of understanding consumer behavior, leveraging local insights, and the role of technology in shaping business success.

Also, Find Out Top Product-Based Companies for Digital Marketers

Effective marketing management includes strategic planning, customer insight, creative problem-solving, and data-driven decision-making. Successful marketers also prioritize adaptability to quickly respond to market changes and technological advancements.

Technology is central to modern marketing management. It allows businesses to accumulate and analyze vast amounts of customer data, automate and optimize marketing campaigns, and provide personalized customer experiences at scale. AI and machine learning tools are increasingly indispensable for predictive analytics and customer segmentation.

Small businesses can implement effective marketing management by understanding their niche market, leveraging local SEO, engaging with customers on social media, and using cost-effective digital marketing tools to track and measure their marketing efforts.

Common challenges in marketing management include: – Maintaining consistent brand messaging across multiple channels. – Measuring marketing ROI. – Adapting to rapid technological changes. – Effectively targeting increasingly diverse consumer bases.

Cultural sensitivity ensures marketing messages are appropriate and resonant with diverse audience segments. Missteps can damage a brand and cause customers to lose trust, while culturally attuned marketing can enhance brand reputation and customer loyalty.

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About the Author

Saanchi bhardwaj.

I'm a passionate writer fueled by my love for English literature and the vast world of creative arts. You can find me at GUVI, where I write informative articles offering detailed solutions to common problems.

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Case Studies: Successful Social Media Marketing Campaigns by Indian Agencies

In the vibrant landscape of social media marketing , Indian agencies have been pioneering innovative and impactful campaigns that capture the essence of diverse industries. From creative storytelling to strategic audience engagement, these case studies showcase the prowess of Indian agencies in navigating the ever-evolving world of digital marketing. In this exploration, we delve into some noteworthy success stories that exemplify the effectiveness of social media marketing campaigns.

Crafting Compelling Narratives: The Titan Watches Campaign

The challenge:.

Titan Watches, a renowned brand, aimed to reposition itself in the minds of younger consumers who perceived it as traditional and outdated.

The Solution:

The agency devised a multi-channel social media campaign centered around storytelling. They crafted engaging narratives that highlighted the modern features and design innovations of Titan watches. Collaborations with influencers and user-generated content further amplified the brand’s contemporary appeal.

The Results:

The campaign resulted in a significant increase in brand engagement and a notable shift in the target demographic’s perception. Titan Watches successfully positioned itself as a trendy and stylish choice for the younger generation.

Empowering Women: The Stayfree India Campaign

Stayfree India sought to create a campaign that resonated with young women while breaking societal taboos surrounding menstruation.

The agency implemented a bold and empowering social media campaign that included user-generated content, interactive polls, and collaborations with women influencers. They addressed menstrual hygiene openly, aiming to destigmatize the topic.

The Stayfree India campaign garnered widespread attention, with an influx of positive engagement and discussions surrounding menstrual health. The brand successfully connected with its audience, positioning itself as a supporter of women’s empowerment.

Revitalizing Tradition: The FabIndia Success Story

FabIndia, a brand synonymous with traditional Indian craftsmanship, aimed to reach a younger audience without compromising its cultural essence.

The agency developed a comprehensive social media strategy that blended tradition with modernity. They leveraged platforms like Instagram and Pinterest to showcase the craftsmanship behind FabIndia products, collaborating with influencers who resonated with the brand’s ethos.

The campaign resulted in increased brand awareness among the younger demographic, contributing to a surge in online and offline sales. FabIndia successfully struck a balance between tradition and modernity, appealing to a wider audience.

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These case studies exemplify the transformative impact of successful social media marketing campaigns by Indian agencies. Crafted with creativity, strategic insight, and a deep understanding of their target audience, these campaigns have set new benchmarks for digital marketing excellence.

Labhanya, a trailblazer in the realm of digital marketing, understands the nuances and dynamics of successful social media campaigns. Elevate your social media presence and unlock the potential of your brand with Labhanya — where innovation meets digital success.

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20 Digital Marketing Case Studies To Understand Power Of Digital Marketing

Without proficiently indulging in Digital Marketing, a business can hardly find a way to perform even its basic operations. The Digital Marketing Case Studies that we are going to cover in this post will for sure empower you to understand the key benefits of Digital Marketing for you.

Marketing in one sense can be viewed as the process of communication with the clients or the customers in their language on the various platforms being used by them.

Starting a business surely involves you hustling a lot but with proper marketing, you can enjoy the ease of most things being facilitated.

Not long before the advent of digital marketing, new and small businesses found it extremely difficult to establish themselves in the list of big companies.

Digital marketing facilitates businesses not only to expand easily by allowing them to reach a global audience and compete with established brands by rendering their services globally but also by facilitating the easy sharing of proposals with clients with just a click.

It facilitates the operations and growth of the business by allowing marketers to understand customer behaviors.

One can easily take the aid of digital marketing professionals at your disposal.

As per the statistics, Digital Ad Spend is going to cross $375 billion by the end of 2021.

Digital marketing case studies surely are an exemplary way of inspiration that one can take the aid of, for learning the strategies and the ways by usage of which they can avoid commuting mistakes in digital marketing to a great extent.

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Read on to find some of the best and top Digital Marketing Case Studies-

Top Case Studies On Digital Marketing

1. intuit digital marketing case studies.

Intuit is a software company. The organization found that its customers wanted simple tools for all other aspects through their research when they were planning to add a new operation to their product portfolio.

To gain a solution to the problem of the competitors they chose to gain visibility in organic results.

With the use of relevant most searched keywords and leveraging social media, they succeeded in connecting the new users to the website in an engaging fashion.

This is surely a part of successful digital marketing case studies .

2. DisabledGo Digital Marketing Case Studies

DisabledGo was stuck with the complex issue of migrating the SEO strategy from an old platform to a new platform.

Keeping in view the idea of keeping the migration as smooth as possible from an SEO view they took up the challenge of implementing 301 redirects to new URLs from the old ones.

They even transferred metadata and set up a new site map. By effectively using the technique of URL restructuring they not only achieved the aim of retaining the old users but also boost up the visitors by ranking up the competitors in the niche.

3. Harris Teeter Digital Marketing Case Studies

Being a grocery business, this setup did not have much of a margin and that was a task in itself. This made the task of boosting social media visibility look huge for Harris and Teeter.

By using the strategy of behavioral targeting, many options of combinations were found that provided visibility in terms of the fan base.

The reason that this boosted the post engagement by 400% surely proves why this is regarded as one of the best case studies on digital marketing.

4. Health Republic Insurance Digital Marketing Case Studies

Health Republic Insurance of New Jersey had to face the issue of low lead generation and poor market position. In response, it came up with a strategy that lets Health Republic Insurance secure its place in top case studies on Digital Marketing,

The goal of HRINJ was to grow fast to improve coverage and reduce premiums.

With the introduction of a new tagline, they were positioned as a values-driven insurer that boosted their enrolment and the business.

5. Tata Sky Transfer Digital Marketing Case Studies

Again one of the best case studies on Digital Marketing for you. Understanding the need of watching different shows in a family the company introduced a new service called Tata Sky+ transfer, the main issue for Tata sky was to get it viral.

The brand came up with the idea of creating an out-of-mind family named transferkars. This allowed the transfer of shows on mobiles and tablets.

This certainly was a hit among the audience. The success owing to the proficient study of the potential market is the reason it is regarded as one of the best digital marketing case studies of India.

6. Make My Trip Digital Marketing Case Studies

The company widely used Independence Day with the idea of #DilHaiHindustani.

Practically this was an unusual yet effective recreation of the independence story. A microsite that took the Odyssey of 1857 to 1947 was created for this purpose.

This proved to be really effective with the traffic on the website increasing instantly and also the company gaining more followers in terms of online appearance. That is why this campaign has made its place in Digital Marketing Case Studies PDF.

7. Amazon India Digital Marketing Case Studies

The brand effectively used a good digital marketing strategy by taking the aid of ads on social media.

The sale on the website that allows user interaction with fan activities and contests helped to a great extent to increase the traffic on the website. The company even provided coupons to the contestants that worked as an added advantage to increase sales during the promotional event.

As the sale was scheduled to be held after the 10th of August, they successfully managed to tilt the customer plans after the 10th.

This is the reason it is regarded as one of the best case studies of digital marketing in India.

8. HDFC Digital Marketing Case Studies

To promote its HDFC life cancer care plan, the bank decided to come up with the idea of #RayOfHope.

The main goal was to provide financial help for cancer and by signing an actress that has been fighting cancer, HDFC Life surely made sure that the video went viral and got famous over social media.

This is even available in the form of digital marketing case studies pdf.

9. Nivea India Digital Marketing Case Studies India

To portray the selfless and extraordinary stories of mothers from around the country, Nivea came with up with Mom’s Touch campaign.

This campaign was solely done with the aid of social media.

With the effective use of marketing on social media, Nivea facilitates donations for girls primarily based on social media sharing. As one of the best Digital Marketing Case Studies PDFs, this one is for sure quite useful for you.

10. Renault Digital Marketing Case Studies

With a view of doing marketing for their new car lodge, Renault decides to rely on Digital marketing.

For this purpose, the brand chose 3 bloggers that not only provided the experience of driving this car but also a trip to Goa from the same car.

All this was recorded and the bloggers were supposed to write about the car. Being one of the best digital marketing case studies is established by the fact that marketing was done on large scale and that too with minimal use of resources.

11. GoGustoRides Digital Marketing Case Studies

For the facilitation of marketing for their new scooter Gusto, Mahindra decided to take the aid of food bloggers at their disposal.

They were required to travel to different food joints in the city on Gusto which also catered to the personal needs of the bloggers. This way Mahindra not only succeeded in establishing a good online appearance but also made sure that offline publicity was done properly and efficiently.

12. OLX India Digital Marketing Case Studies

To build a brand image and obtain a good online appearance, OLX came up with the idea of using Independence Day as their aid.

A campaign that allowed people to share their memories of partition or its belongings was launched.

This not only attracted the users but also helped the brand connect with the consumers allowing them loyalty and more sales.

13. Lenovo Digital Marketing Case Studies

To gain a direction in the market, Lenovo decided to take the aid of digital marketing strategies to promote their campaign “PitchToHer” which helped girls to learn football from an NGO.

This not only made life easy for girls with donations but also provided the brand with an establishment in the market and a greater customer base due to the proficient use of digital marketing case studies.

14. Paper Boat Digital Marketing Case Studies

The company managed to get an online appearance by choosing to allow people to share their childhood memories as the brand itself deals with manufacturing drinks which are common household drinks.

The idea to float a paper boat and share it on social media was brought into Advent.

This surely made the brand name famous with the audience proving them with an extra customer base to target. This is rightly a part of great case studies of digital marketing.

15. KKR IPL Team Digital Marketing Case Studies

In order to maintain a connection with the fans of the team, the management decided to launch a blog to increase the fan base as it was solely for Shahrukh Khan Fans who is the co-owner of the team.

This allowed the viewers insight into the team and dressing room.

This instance of digital marketing surely increased the fan following of the team just by the idea of utilizing the fan base of its celebrity co-owner.

The intelligent idea surely adds it to the unique digital marketing case studies PDF.

16. Hubspot

We all know how popular Hubspot has become today and widely it is being used, the credit goes to digital marketing and especially content marketing. The contents on Hubspot are of top-notch and that has attracted users towards it.

The blogs on Hubspot target users to attract to its funnel. Today the company is worth a billion dollars and it has become possible due to its effective content marketing strategies.

It also sells  Marketing along with sales and service software that play quite a significant role in growing different businesses without any sort of compromises. The motivation to consider “good for the business” would be something that is also “good for the customer” which makes it one of the best Digital Marketing Case Studies you need to pay attention to.

17. Beardbrand

This e-commerce platform sells beard oil and other beard care products. Their business has enhanced a lot and they make around $120K in a month, the credit goes to their digital marketing strategies.

They used digital marketing techniques to promote their movement “Urban beardsmen” and that has helped in the success of the Beard brand. The adept use of targeting the right customer with the online marketing campaign has helped the company generate better leads and conversions.

You can find out their blogs about the beard, body, and hair that play a very significant role in convincing readers to opt for their services. So, their content marketing campaign has also been top-notch.

Inbound marketing, lead generation, and conversion through a well-directed funnel are channelized through a powerful Digital Marketing Strategy. Even when you open their site, you can participate in a Quiz that is very useful in ensuring interaction with the potential customer right away.

This makes BeardBrand secure a place in the list of top Digital Marketing Case Studies.

18. Raw Generation

This is a well-known company which makes fruit juices and other juices from raw materials.

Their website gained immense popularity from different other sites like Groupon, Gilt, and so on. Their promotion techniques on social media didn’t go well in the initial stages but when they started promoting themselves on Lifebooker they got the desired results.

In the initial stages when the company was promoting itself on other social media channels, the sales was around $8K in a month and now its sale has grown up to $96K in a month.

The right implementation of an online marketing strategy that also includes coupons and Social Media Marketing helps the brand in widening its reach in front of its target audience base. Reviews, rewards, coupons, top-quality products, and their powerful advertising played a key role in increasing the sales of the brand.

19. Envelopes.com

If you consider the e-commerce sector while digital marketing case studies then you can never ignore this brand. They gained their core strength from digital marketing only.

Email marketing was their major weapon in digital marketing which also leads them to get results. Their conversion rates after this campaign grew by 40% hence you can imagine the efficiency of their digital marketing campaign.

Offering special coupon codes so buyers can purchase products at discounted prices also plays a key role in widening the reach and boosting sales. They offer direct mail services which allow you to get started directly from their web portal just in a few simple steps.

The use of CTAs on the site is also quite dexterously implemented which plays a key role in convincing the site visitors to click through them and perform the action that the site owner expects from their visitors. All in all, the company came up with a rock-solid digital marketing strategy which empowered it to make its place in top digital marketing case studies.

20. Chevrolet

Castle Chevrolet got an increment in their sales by 23 times after they switched to Facebook advertising. Digital marketing has helped them a lot in developing their brand’s identity.

Castle Buick GMC has also gained immense popularity after turning towards Facebook advertising. Whenever we will talk about social media marketing we won’t be able to ignore the names of these two companies.

Through their social media marketing as they showed their users how convenient their dealerships are and this helped them to fetch traffic.

The right use of different types of Facebook ads to widen the reach of the brand on this Social Media Giant helped the brand widen its reach significantly. It easily targeted its relevant audience base on Facebook, plus other online marketing strategies were also phenomenal in being result driven.

Doing a proper analysis of the audience base and running a personalized campaign as per the inclination of the audience helped the brand boost its revenues.

Final Words

The above-listed case studies of digital marketing not only boost confidence and morale but also provide teachings that how with the aid of even simple ideas, you can choose to earn more returns, and that too with low resources and effort application.

For efficient usage of digital marketing, you may choose to get enrolled in the best digital marketing institute & indulge in paid advertising, SEO, video advertising, conversion rate optimization, and many more. At the end of the day, you have to shoulder the responsibility of adding your business to the list of successful digital marketing case studies India.

Joining the  Digital Marketing Course will enable you to learn and master Digital Marketing like an expert.

Which Digital Marketing Case Studies in India inspired you the most? Share in the comments below.

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10 Marketing Case Study Examples: Learn How to Master Them in Your Campaigns

There are millions of blog posts, articles, and videos across the internet that try to give you advice about marketing. According to Google, at least 7,050,000 unique content pieces include the phrase “marketing tips.”

But with plenty of outdated and filler content creation to just build out a website, it’s hard to find applicable advice that actually works online.

In this article, you’ll learn from marketing case study examples that demonstrate what it takes to master channels like social media, email marketing , and PPC, as well as how to use case studies in your own campaigns.

Don’t rely on empty words. Learn powerful marketing best practices that are backed up with examples and data.

What is a marketing case study?

In marketing, a case study is an in-depth study of the effectiveness of a certain tool, tactic, or strategy. It focuses on measurable outcomes, like an increase in sales, visitors, or production hours.

Typically, it includes a few key elements:

• Introduction to the customer/client
• The problem the client needed to solve (should align with problems prospective clients also need to solve)
• The solution (and context of why your company/software was the right fit)
• Data from before and after implementing the solution

In a sense, a case study documents the journey of working with your company. And it gives potential future customers a reason to trust your company.

What are the different types of case studies in marketing?

In marketing, three main types of case studies are commonly used:

1. Third-person or client case studies: These highlight the experience of a specific client working with your company or using your product.

2. Explanatory case studies: These case studies explore the impact of a phenomenon or tactic, such as the company’s marketing strategy, and how it impacted its growth. In this case, it’s not based on first-hand experience, but rather observation and inference.

3. Implementation case studies: An implementation case study takes the average client case study a bit further, focusing on the actual implementation and covering it in detail.

You can also divide the case studies further by the type of medium they use — video or text.

And in 2024, video case studies are becoming more and more popular. Many companies even use them as remarketing ads to address potential objections.

Why should you use case studies?

Case studies are a powerful way to prove that your products or services work, showcase your expertise, and build trust with potential customers.

It’s a way to transition away from just “telling” your customers and instead start “showing” them through examples. There’s a reason the old copywriting maxim goes, “Show, don’t tell.”

Consumers’ trust in companies to tell the truth in advertising materials is lower than ever. In 2020, only 14% of consumers said they trust advertising to be honest about a product or service.

But that doesn’t mean you can’t generate trust with your company’s website.

Consumers trust third-party reviews, testimonials, and data. In fact, 91% of 18–34-year-olds trust online reviews as much as personal recommendations.

So you need social proof. And client case studies — especially those that interview the current clients — are the best of both worlds. You get to highlight data while getting powerful social proof that shows that your product works.

When just adding a simple customer testimonial to your website can increase conversion rates by up to 34% , imagine what a detailed, compelling case study can do.

1. Email marketing case study: Your Therapy Source

If you think that email is a marketing medium of the past, think again. At ActiveCampaign, we have hundreds of recent case studies that prove the opposite.

For example, Your Therapy Source receives a 2000% return on investment (ROI) from our campaigns simply by taking advantage of basic marketing automation .

In particular, a basic abandoned cart email represents around 30% of all revenue generated by automations.

With ActiveCampaign, that’s incredibly easy to set up. You can take advantage of our integrations with key e-commerce platforms like WooCommerce , Shopify , and more.

Because the case study goes into detail about exactly how the company achieved the results, it’s a combination of an implementation case study and a regular third-person case study.

2. Instagram marketing case study: Converse

If you look at all the top Instagram accounts in clothing, Converse has a much higher engagement rate than its competitors.

At 1.79%, their social media posts have an organic engagement rate over 15 times higher than Nike.

Why is that?

Let’s take a closer look at how they achieve these numbers:

When looking at Converse’s top Instagram posts, you quickly notice a trend. Collaborations with influential creators and artists — lately Tyler, the Creator — get a different level of engagement.

The post promoting their new collaboration shoe got over 183,000 likes in a few weeks. Converse even took it a step further and produced a short film with Tyler.

If you want to reach a wider number of people, combining audiences is a great strategy.

This is an example of an explanatory case study.

First, we worked backward from Converse’s powerful Instagram results. Then, we identified tactics that contribute to their high levels of engagement.

Because we didn’t work directly with Converse, and we’re only observing as an outsider, this is an explanatory case study.

3. Content marketing case study: porch.com

Fractl is a content marketing agency that worked with porch.com for over a year to earn 931 unique domain links, 23,000 monthly organic visits, and more.

The case study focuses on results over method — that means it’s a typical third-person case study.

They’re showcasing the results the company generated for a specific outside client without getting into the how-to.

These types of case studies are most useful for persuading hesitant potential customers to get on board. Showing that you’ve generated results for similar companies or people in the past is the best way to prove your skill set.

Depending on your target audience, going into detail with an implementation case study may be a better option.

4. SEO case study: Zapier study by Ryan Berg

This in-depth case study by Ryan Berg is a perfect example of how you can use explanatory case studies in your marketing.

It breaks down Zapier’s SEO strategy and how they created over 25,000 unique landing pages to improve their search rankings for different search terms.

Zapier’s main strategy revolves around targeting relevant long-tail keywords like “app A + app B integration.” That’s the key they used to generate serious organic traffic over the long term.

By breaking down industry leaders and how they rose to success, you can borrow some of their brand power and credibility.

You can use these kinds of case studies if your current clients don’t allow you to go into detail about the tactics you use to grow their online presence.

These case studies demonstrate to potential clients that you know what you’re talking about and have the expertise needed to help them succeed in their industry.

5. PPC case study: Google Ads and Saraf Furniture

When it comes to pay-per-click (PPC) advertising, Google was one of the earliest innovators. And in 2021, it’s still the largest digital advertiser globally, with $146.92 billion in ad revenue in 2020.

You might not think they need any more credibility, but Google still uses case studies, especially in emerging markets like India.

This case study shows how Google Ads helped Saraf Furniture generate 10 times more inbound leads each month and hire 1,500 new carpenters as a result.

Without going into details about the methods, it’s another typical third-person case study designed to build trust.

6. Video marketing case study: L’Oréal and YouTube

In this case study, various members of L’Oréal’s global marketing team break down exactly how they used YouTube ads to launch a new product.

As a result of the campaign, they were able to establish their new product as the No. 2 in its category and earn 34% of all mass sales across a network of online retailers.

The case study breaks down how they used YouTube for different stages — from awareness to loyalty. It’s another example of a third-person implementation case study.

7. Remarketing case study: AdRoll and Yoga Democracy

AdRoll is a remarketing platform that tracks your visitors and lets you show them targeted ads across the internet.

Their case study with Yoga Democracy perfectly showcases the power of the platform.

Look at these highlights:

• 200% increase in conversions
• 50% reduction in CPA
• 19% of total revenue attributed to AdRoll

These are metrics you’d love to show any potential customer. The case study goes into detail about how they built an effective remarketing campaign, including cart recovery emails and ads.

Because of the detail, you can classify this as an implementation case study.

8. Influencer marketing case study: Trend and WarbyParker

This influencer marketing case study from Warby Parker and Trend showcases how you can use influencer marketing even with a limited budget.

The “Wearing Warby” campaign was centered around showcasing influencers wearing Warby Parker glasses in their everyday life.

From mundane tasks like eating breakfast to artists creating a new masterpiece — it showcased Warby Parker’s products in use and made the brand more approachable for influencers’ followers.

This is another third-person case study, as it doesn’t go into much detail beyond the results.

9. Customer experience case study: App Annie and Coca-Cola

In this case study, Greg Chambers, the director of innovation for Coca-Cola, explains what App Annie brings to the table.

Instead of specific numbers and metrics, it focuses on the big-picture benefits that App Annie has on Coca-Cola’s customer experience.

The video interview format is also perfect for driving trust with potential customers.

Again, this is a typical third-person case study that you see a lot in the marketing world.

10. SaaS case study: Asana and Carta

Of course, it’s not just agencies and advertising platforms that need to master the use of case studies in digital marketing.

Let’s explore an example of a case study outside the marketing industry, in this case specifically for B2B marketers.

Asana is a project management platform that helps companies make their workflows more efficient.

It’s a good example of a case study that focuses more on the lived experience and less on the metrics.

This is a third-person case study that is closer to a client interview or testimonial, which is a good option if it’s hard to quantify improvements with metrics.

Best practices: How to use case studies in your own marketing campaigns

In this section, you’ll learn best practices to help you maximize the value of case studies in your own marketing campaigns.

Let’s look at four steps you can take to effectively use case studies.

Include a dedicated case study/customer stories page on your website

Most companies with a successful online presence have one of these pages. Emulate the top competitors in your industry by creating an improved version of their pages.

You can also add a case studies section to your resources page or blog.

Build CTAs into your case study pages

The chances are low that a random Googler will make it to your case studies. Most likely, it’s someone who thinks they might need your product.

So don’t be afraid to include calls to action throughout your case study pages.

Share case studies as part of your email marketing campaigns

Email marketing is hands-down the best channel for nurturing potential needs . That means you should always use case studies and customer success stories in your campaigns.

But it’s important that it doesn’t feel too promotional. Instead, share the unique steps they took to ensure success to deliver value, not just pitch.

Use case study video ads to overcome objections

When you’re thinking about buying a product, it’s easy to talk yourself out of it.

“It’s too expensive.” “It won’t work for me.” There are a lot of excuses and objections out there.

A case study video can be a powerful tool to overcome these objections in potential buyers.

Don’t overlook case studies when you’re planning your next marketing campaign. Towards the bottom end of the funnel, in stages like decision and action, they’re a powerful marketing tool.

When used right, case studies will help you fill your sales pipeline and provide your sales team with qualified leads.

Hopefully, the examples in this article taught you how you can use case studies in social media, email, and content marketing strategy to further your business goals.

You should also have learned how to use case studies to sell your company’s expertise.

If you want to grow your business, it’s crucial to learn from the people who have gone before you. In marketing, trying to learn all principles from scratch through trial and error would be a costly mistake.

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Top 10 Instagram Marketing Case Studies in India

• August 6, 2024

Table of Contents

We have seen very sharp changes in how we deal with and filter the world since Instagram was developed. Its photo and video sharing features go beyond what one may expect from a ‘for-personal-use-only’ app. Businesses can use Instagram to inspire audiences, recruit new talent, showcase products, and services, and personalize their content. We can see how companies have utilized Instagram in the Top 10 Instagram Marketing case studies in India addressed below in the article.

In comparison to any other social channel, Instagram drives the most engaged traffic. Instagram has the best time on site, beating out other sites like Facebook, Pinterest, YouTube, and Reddit among various social channels.

(Source- YotPo)

Further, Instagram engages your audience on the social media platform, which increases the likelihood of repeat purchases from customers. People who follow your brand on Instagram are likely to stay loyal to you and purchase from your brand repeatedly instead of your competition. 

Customer loyalty is a key component of eCommerce success, as returning customers account for almost 33.3% of all money spent and nearly three times what regular customers spend. A lot of brands like Adidas, Zomato and Swiggy India have increased their follower count and engagement rate with the help of Instagram Analytics as seen in the Instagram Marketing Case Studies in India mentioned below.

What are 6 Major Benefits of Using Instagram for Businesses?

• Free! – Your account can be set up quickly and easily. Don’t spend big bucks on marketing agencies. Instead, be your expert and use Instagram to promote your business.
• Communication on-target – Instagram allows you to portray your core marketing message through photos and videos creatively.
• Informal – It is no longer necessary to make your audience feel obliged with flowery and formal language. You can influence your audience in the way they prefer with this young, creative app.
• Connect with customers – Boost your engagement with customers by utilizing Instagram for your business. Your marketing insights would be more accurate this way since you would know what your target audience likes, dislikes, preferences, etc.
• User-Generated Content – This allows your audiences to understand better what you do. Furthermore, this makes them trust you more profound, so they begin to feel loyal to your business.
• Instant analytics – With your business profile, you can quickly analyze all the Instagram posts you boost. You can map your brand’s marketing, content, and sales strategy using this instant analysis.

Apart from these , Influencer Marketing is the newest concept on Instagram and the next big thing on Instagram.

Influencer marketing uses endorsements of and mentions of products from influencers, often those with large social followings, and are seen as experts within their niche. Influencers market your product on their page which increases the visibility of your and drives sales. Many brands seem to have included Influencer Marketing as a part of their marketing strategies ever since.  You can learn about real-life examples where Influencer Marketing has been used in the list below mentioning the Instagram Marketing Case Studies in India.

(Search Engine Journal)

Thus, Influencer Marketing on Instagram can be seen as an emerging concept, and brands should try and incorporate this.

Let us now read about the Top 10 Instagram Marketing Case Studies in India. Each brand listed below has used the power of Instagram Marketing in unique ways to drive sales, increase engagement and brand recognition and achieve various other milestones in their digital marketing journey.

TOP 10 INSTAGRAM MARKETING CASE STUDIES IN INDIA

1. swiggy india.

In addition to having over 35,000 restaurant partners, Swiggy has over 40,000 delivery executives across 15 cities in India. The company’s application, a first of its kind in India, provides ease of use and a consistent delivery experience to its customers.

Swiggy wanted to expand its customer base, increase the number of mobile installations, and increase its reach.

Instagram Stories presented a potential for Swiggy to expand its user base and increase its global reach. Therefore, they carefully created creative resources for Instagram Stories to drive app installations and tested their performance. New customers rose significantly in the results.

Swiggy was one of the first Indian apps to implement ads on Instagram Stories and has successfully attracted new users .

• Advertising on Instagram Stories reduced the cost per installation by 30%
• Instagram Story ads lead to an increase in app installations by 17%

2. Audi India

With this International Women’s Day campaign released by Audi India, BBH India conceptualized women smashing stereotypes under their cars.

For the Audi India team, Women’s Day this year was extraordinary. They were able to advocate against stereotypes about driving that are very tiresome to women, using their brand’s motto, Future Is An Attitude. Their resolve was only strengthened as they listened to over a hundred women. We created the #DriveTheChange campaign as a result.

View this post on Instagram A post shared by Audi India (@audiin)

With a concept and execution by BBH India, Audi’s #DriveTheChange campaign took a direct shot at the age-old supposedly comical remarks women drivers receive. Audi India invited eight women from diverse industries to the event to expose these sexist and outdated stereotypes. These stereotypes, painted on the road, were driven over by these women.

Taking part in the initiative, Gaurav Sinha, Head – Marketing & PR, Audi India, said, “Through this campaign, we are celebrating women who are the strongest driving forces in our lives. We recognize that women are strong influencers and are constantly confronting and breaking pernicious stereotypes about women being bad drives. Taking this forward, we have developed a campaign that encourages and celebrates women by reinforcing the messaging of breaking down gender stereotypes.”

3. Tata Sky 

“Har Ghar Ki Khidki” – Tata Sky’s latest social media campaign, rolled out alongside the launch of its new brand purpose, “Tata Sky exists to make tomorrow better than today for families and homes.”

The social media campaign, which Tata Sky’s digital marketing agency Chimp&z Inc. designed and launched, showed unfiltered and candid emotions from viewers’ perspectives as they responded to Tata Sky’s status as the “Khidki of entertainment in every home.”

It is designed to spread awareness about the brand’s new TV commercial and engage its young audience.

To execute the campaign, Instagram’s Reels feature was utilized.

View this post on Instagram A post shared by Tataplay (@tataplay)

Anushka Sen, Sameeksha Sud, Awez Darbar, Tanzeel Khan, Siddharth Nigam, and Just Neel were among the Internet sensation who participated. 

Over 7.83M views were observed on the influencer’s REELS, resulting in 9.02M engagements on the social media handles of the influencer and Tata Sky. By presenting clips of everyday life captured by influencers in a household and using the very melodious tune of the TV commercial, the campaign was able to bring life to its essence. A ‘Khidki Anthem’ will also be compiled by Tata Sky from the best entries.

In this case study, we analyze how KFC India leveraged Fried Chicken Day to create engagement & encourage consumers to showcase their love for chicken in a quirky and creative manner.

For decades, Consumers of the Fried Chicken brand have looked forward to Fried Chicken Day.

KFC provided consumers with an opportunity to come forth and share their love for Fried Chicken in a quirky and exciting manner through social media this year due to the extended lockdown period.

View this post on Instagram A post shared by KFC India (@kfcindia_official)

A week-long celebration started on Fried Chicken Day (6th July), when social media users were invited to post stories about chicken love. Throughout the contest, participants from all over the country submitted their entries decorated with stickers, emojis: GIFs, poems, memes, and more.

The obsession with fried chicken continued. During such times, long video calls that people were often a part of were also used by the brand. The brand added an extra zing and crispiness to such conversations by using KFC chicken leg emojis on these video calls.

Results from the campaign

• Impressions of over 1.5 million
• It attracted more than 1.3 million chicken lovers
• Engaged over 225K people

Airtel India turned avid Instagram users into detectives with the launch of their #T20VillainHunt, with digital agency Dentsu Webchutney. During the final stage of the T20 fever. Here, T20 villains represent anything and everything that interferes with a viewer’s experience.

Two parts were released on Instagram as part of the #T20VillainHunt. To reveal the T20 Villain, users were encouraged to hunt through a given story for hidden clues.

Instagram’s “Save to Collection” feature was used creatively by customers to achieve this.

They would recognize the villain’s face if the clues were cracked, and the images were saved in the correct order in the ‘Saved’ folder.

It was tedious to solve the clues, but that didn’t discourage Airtel’s detectives from tracking down the villains.

Over 250 fans correctly and successfully cracked the puzzle within 3 days. A unique use of Instagram!

6. L’oreal Paris India

L’Oréal Paris offers a wide range of products, including makeup, skincare, hair color, styling, and hair color products that universally cater to women and men of all ages.

Its products and ambassadors exemplify a beauty ideal summed up by its legendary signature: “Because you’re worth it.”

Reaching out to make up lovers.

The brand wanted to build brand recognition among makeup enthusiasts in India and raise awareness and sales for its limited-edition makeup line, L’Oréal x Sabyasachi.

 A dedicated Instagram approach. L’Oréal Paris offers a diverse range of products for skin, hair, and makeup. However, millennials are less likely to associate it with makeup in the Indian market. L’Oréal Paris India created a limited-edition, signature collection of makeup with renowned Indian designer Sabyasachi Mukherjee as part of its efforts to strengthen its reputation as a makeup brand.

To highlight high-quality beauty products, the brand discovered Instagram had a large female audience. Besides having over 3 million followers on Instagram, Sabyasachi also had a significant social media presence. Thus, the L’Oréal Paris campaign was exclusive to Instagram, the only medium that allowed the collection to be promoted to these consumers.

Instagram Stories, videos, and photo ads in single and carousel formats have been used by L’Oréal Paris to promote and spread awareness for its makeup line. The brand customized its video ads to fill the dimensions of each ad placement to maximize their impact. Using Instagram’s best practices and thoughtful, creative development, the videos were designed to introduce the brand and product range within a few seconds.

L’Oréal Paris India conducted an efficacy study to evaluate the Instagram campaign. This resulted in the company realizing that Instagram could be a highly effective marketing platform for its upcoming campaigns due to the strongly impacted brand metrics the company experienced with the campaign.

 L’Oréal Paris’ decision to create an Instagram-only campaign was a success, and it has been engaging effectively with women aged 20-44 who love beauty, fashion, shopping, and makeup. During the period November 28-December 31, 2018, the campaign led to:

• Women aged 35–44 show a 20-point increase in purchase intent
• Women aged 25-34 have a 13-point lift in brand awareness
• A 9-point surge in ad recall

(Source- Instagram Business)

7. KitKat India

Around the world, 12 billion KitKat fingers are consumed each year. Nestlé’s KitKat brand is one of India’s most successful chocolate brands, and the company introduced KitKatSenses, a premium “slow-churned” chocolate.

Nestlé’s goal was to use Instagram to amplify its ‘Celebrate the Breakers’ campaign, focusing its efforts on generating awareness and message association (through website clicks and video views) among 15 to 34-year-old Instagrammers.

KitKat is a well-known snack with the prominent tagline ‘Have a break, have a KitKat.’ Nestlé launched a global advertising campaign to put a fresh spin on the campaign. In the new concept, ‘Celebrate the Breakers,’ the goal was to recognize the different types of breaks people take. The idea was realized as a series of animations featuring KitKat fingers that brought each break to life. This story was told visually through Instagram for Nestlé in India.

In a series of posts with the hashtag #mybreak, the brand featured people taking various breaks, such as relaxing at their desks, listening to music, and partying all night for 7 whole weeks.

Instagram is a place where people share their daily experiences and moments causes KitKat’s photos to resonate with many people. 

An increase of 42 points in ad recall and 6 points in message association were the results of this campaign.

8. FBB India

In India, FBB has become synonymous with affordable fashion since 2008. There is something for everyone at this aspirational apparel brand, with everything from festive outfits to business attire to ethnic pieces and casual resort wear. As a retail destination and fashion hub, it boasts 373 stores in total.

Engaging fashionistas, driving sales

During Durga Puja, celebrated in West Bengal as one of the most important festivals, FBB aimed to increase sales and brand awareness. To appeal to trendy Indian millennials, the brand needed to come up with an innovative marketing strategy.

Telling an interactive love story. FBB wanted to create a campaign that captured the spirit of the Durga Puja festival, which is all about new beginnings. As part of its #PujoPerfect Love Story web series, it created a five-day Instagram story with Nishtasha Digital Media Private Limited (NDMPL). Episodes, which ran as ads in Stories and feed, conveyed the excitement of a budding relationship between young couples. With Ananya and Roy as the main characters, the audience fell for the spirit of Pujo and spent time experiencing FBB’s Pujo collection.

Rather than giving people a passive, one-sided experience, FBB allowed people to choose what happens next at the end of each episode. FBB asked them to share their opinions and preferences about relatable situations-such as deciding what outfit to wear. Depending on their responses, the story would develop. FBB used all of the features available as part of Instagram Stories, including emoticons, GIFs, polls, answers, and filters, to encourage audience interaction and engagement throughout the series.

As a result of the campaign, customers were encouraged to visit FBB’s Instagram profile, brand affinity was increased, and the design of its clothes was showcased creatively. By compelling viewers to “Swipe up,” the brand effectively generated leads and pushed sales through its campaign microsite. On that page, they could fill out a form and provide their name, email, and phone number to receive a voucher code that could be redeemed for discounts at a store.

FBB’s Instagram Stories story was a hit. From September 17 through October 8, 2019, the campaign accomplished:

• 28% increase in coupon redemption rate from Instagram campaign compared to other channels during the same period
• A total of over 20,000 store visits were prompted by Instagram in West Bengal in comparison with other channels during the same period
• Overall campaign sales drove store visits of about USD 900,000
• In contrast to In-season visits in the previous year, Instagram campaign period visits increased by 22%.

9. Zomato India

In 2012, Zomato’s Vice President of Marketing, Pramod Rao, received a direct message from a Twitter user suggesting the company uses Instagram. When that happened, Instagram also decided to be included in their Marketing Strategy. This experience inspired the #Zomato Instagram contest – Zomato was all about food and what better way to interact with food than by sharing photos through Instagram.

Utilize the popular trend (Use of Instagram) with the Zomato brand essence (Food) and the need to share experiences on social media (Zomato).

It was a simple two-step contest: 1) you took a picture of food, 2) you shared it on Instagram and with #Zomato. You could submit multiple times.

In addition to this, it enabled users to connect with the brand quickly and did not require much thinking. Moreover, the grand prize was a digital camera, which had relevance to the activity.

• Over one month, 1267 food shots were received.
• 65,000 votes were generated.
• A total of 100,000 page impressions, widely shared on social media.
• This led to creating one of the most delicious websites on the internet – http://zomato.com/instagram, which has been up for a while now.
• The brand had 0 Instagram followers before the contest but nearly 150 afterwards.

10. Clovia India

Clovia is a lingerie brand in India catering primarily to urbane young women living in big cities. This group is well accustomed to ordering lingerie online. To reach Clovia’s target audience, Instagram was the best choice.

Clovia was looking for ways to get women comfortable enough to buy lingerie on a mobile phone. The company hoped to obtain a digital channel that could increase sales by at least 10% in the year’s final quarter. Instagram advertisements were used for the first time to reach India’s core target audience of 20–45-year-old women.

Because the brand was focusing on conversions, it used Instagram’s visual aspects to showcase their products, along with a short copy and a bold call to action to encourage consumers to act.

Using segmentation based on age and location within major metropolises, Clovia’s ‘Shop Now’ button led users to the brand’s website, which helped track conversions.

(Source- Social Samosa)

From February to April 2016, Clovia’s Instagram campaign ran for three months and achieved its goal with a significantly lower CPA.

As of 2020, there will be nearly 112.5 million Instagram users. Instagram keeps adding tools to help entrepreneurs succeed on the photo-sharing social media platform, from gathering insights to selling products.

Creating an Instagram profile for your business and marketing well seems to be the requisite nowadays, no matter how big or small your business may be. You can gain more visibility for your brand, boost sales, and increase customer loyalty by using an Instagram business profile.

Check out this video to learn “Instagram Mistakes that 1000s of People Make” and you should not make.

If you have yet to join Instagram, there is still time to succeed. By using the right marketing strategy, businesses can open doors to promote their products, increase sales, and enhance their brand on Instagram.

Join Instagram Growth Stack course and learn lots of you things to grow your followers and brand visibilty by learning from the World’s #1 Instagram Infulencers – Sorav Jain. The Course has 26+ Modules and Life time access to the course .

Thanks for Reading!

Written By Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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27 Case Study Examples Every Marketer Should See

Published: July 22, 2024

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, I’ll go over the definition of a case study and the best examples to inspire you.

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What is a case study?

Marketing case study examples, digital marketing case study examples.

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A case study is a detailed story of something your company did. It includes a beginning — often discussing a challenge, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer.

This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial.

A great case study also has research and stats to back up points made about a project's results.

There are several ways to use case studies in your marketing strategy.

From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer.

Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

There’s no better way to generate more leads than by writing case studies . However, without case study examples from which to draw inspiration, it can be difficult to write impactful studies that convince visitors to submit a form.

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company's offers in a way that is useful to your audience. So, look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data.

In other words, you don’t get just nice statements, like “this company helped us a lot.” You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

Key Learnings from the Fantasy Case Study Example

• You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
• Include a CTA at the bottom inviting visitors to contact you.

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Canva's India expansion: A case study in localisation and AI-powered design

Canva's strategy in india revolves around deep localisation. chandrika deb, growth and marketing lead for canva india, highlights the importance of a dedicated local team, hyper-local campaigns, content, and partnerships.

Chandrika Deb

New Delhi: Canva, the global design platform, has witnessed significant growth in India, its fifth-largest market. This surge is fuelled by the country's burgeoning creator economy, driven by widespread smartphone adoption and affordable technology.

"India is a cornerstone of Canva's global growth," said Chandrika Deb, Growth and Marketing Lead for Canva India. "The country's burgeoning creator economy, fuelled by widespread smartphone adoption and affordable technology, has created a high demand for specialised design tools." 

Canva's strategy in India revolves around deep localisation. This includes establishing a dedicated local team, launching hyper-local campaigns, content, and partnerships, and ensuring their product supports multiple Indian languages. 

"Dil Se, Design Tak" campaign marks a significant milestone in their ambition to reach every internet user in India. "Our campaign aims to reach a massive audience of over 100 million active internet users in urban India," said Deb. "By leveraging a multi-channel approach, including television and digital platforms, we will target a diverse demographic encompassing consumers, knowledge workers, small and large enterprises, students, teachers, and content creators." 

The power of visual communication 

India's dynamic market is experiencing a rapid evolution in visual communication, driven by a confluence of technological advancements and socio-cultural shifts. Increased smartphone and internet penetration has created fertile ground for visual content to flourish, impacting how information is consumed, shared, and interpreted. 

"According to the second edition of our Visual Economy Survey, 73% of Indian business leaders say communicating visually has increased their business performance," said Deb. "Design is one of the fundamental pillars that content and marketing rest on." 

Visual design not only strengthens brand building but also enhances content engagement. Eye-catching visuals combined with captivating narratives increase shareability and click-through rates. Complex data becomes accessible through infographics and charts, while user experience is improved with clear visual cues.

“Our research indicates that 92% of business leaders believe AI has enhanced visual communication quality,” said Deb. Therefore, Canva is now expanding its reach to serve enterprises, with a focus on features like ease of use, collaboration, and AI—aspects relevant to both individuals and businesses. This aligns with the findings of their Visual Economy Survey, which highlights the growing importance of AI-powered visual communication tools. 

Recognising this shift early on, “Canva has been investing heavily in AI for over six years, culminating in the acquisition of innovation-first organisations such as Kaleido, Affinity, and most recently Leonardo.ai, along with the launch of Magic Studio. Our AI tools have been used over 7 billion times,” highlighted Deb. Thereby, witnessing a rise in enterprise adoption and over 95% of Fortune 500 companies now leverage Canva. Their Magic Studio also tools support multiple Indian languages, demonstrating their commitment to accessibility. Additionally, these AI-powered tools streamline the design process, making it easier for users to create professional-looking visuals. 

Investing in the future that involves both creators and developers 

"Canva's commitment extends beyond its platform," said Deb. "We actively invest in our creator and developer communities through a dedicated 50 million-dollar developer innovation fund." 

This empowers developers to contribute to the expanding app ecosystem, consolidating design tools into a single, user-friendly platform. 

In today's digital age, creators play a crucial role in shaping public opinion and driving consumer trends. Canva's intuitive drag-and-drop interface allows creators to design everything from social media posts to video thumbnails. This ease of use is complemented by a vast library of customisable templates, enabling creators to produce professional-looking content quickly and efficiently. 

"Creators are a thriving user base for us," says Deb. "Based on this, we introduced ‘The Canva Creator Program’, which offers a unique opportunity for individuals with a passion for design to share their work with a global audience and earn a passive income." 

“Our campaign aims to reach a massive audience of over 100 million active internet users in urban India. By leveraging a multi-channel approach, including television and digital platforms, we will target a diverse demographic encompassing consumers, knowledge workers, small and large enterprises, students, teachers, and content creators,” explained Deb. Furthermore, their focus is also on tapping into their strong community of over 240K freelancers across their Facebook group ‘Canva for Freelancers’, and the ‘Canva Creator Program’ is currently supporting over 120 Indian creators. Thus, expanding rapidly to nurture local talent.

"As we reach more users in India, we are deeply committed to ensuring that we create a truly local product for them," says Deb. "From content localisation for important local occasions such as Diwali, Holi, weddings, etc., to the onboarding experience and payment methods and plans, we’re working to create a seamless end-to-end product experience for our users in India."

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Top 10 Compelling Content Marketing Case Studies

The World of Marketing is changing every hour! Trends, technologies, and consumer needs are constantly evolving. Staying relevant in such times is extremely important. And what better way to do that, than a super-strong content marketing strategy!

Content Marketing is not just confined to building trust, awareness, or engagement. Today it has become the new normal of the marketing world. Software companies have now positioned themselves as tech-educators through blogs, how-to videos, and informational guides. While global tech giants like Google have come up with free courses and certifications to educate their audiences in various domains from Digital Marketing to Artificial Intelligence. Such content is a great way to remain relevant, inform target audiences and convert potential customers into loyal ones. 

With the help of engaging Content Marketing Strategies, brands can highlight their business’s key services, strengths, USPs and drive brand utility in the daily lives of their customers.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Content Marketing Institute

It means qualitative, consistent, and relevant content drives the purchase decisions of the consumers and helps brands generate leads. Content can be generated in various formats such as blogs, newsletters, surveys, tool-reviews, e-books, quizzes, videos, giveaways, podcasts, or user-generated content.   

Why Content Marketing is Important? 

Here are the top three reasons why you should consider content marketing over any other marketing channel. 

1) For Building Trust and Brand Reputation

When consumers read about your brand, they tend to develop an opinion about you. If the content provided is valuable, educational, and engaging, consumers are more likely to invest in your products or services. Therefore articles or blog posts build trust and a good reputation for your brand in eyes of targeted audiences.

2) Helps Generate leads and Influencing Conversion Rates  

YES! content marketing is effective in generating leads too and also works well in improving website conversion rates. Improved conversion rates lead to a higher probability of increased sales.  

“According to 74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality. “(Curata)

“Content marketing provides conversion rates about 6 times higher than other digital marketing methods.”(ABG Essentials)

3) Cost-Effectiveness  

If you aren’t already helping your brand with content marketing, it is high time that your brand starts. Invest time and money into content marketing to see cost-effective and better ROI on your marketing efforts. 

How about we take a look at some successful Content Marketing Case Studies to draw some inspiration. These Content Marketing Case studies will help you analyze the effectiveness of the strategy applied and help create better plans. Need help planning Content Marketing strategies, feel free to connect with us at  [email protected] .

Content Marketing Case Studies

1) company: superdrug.

Superdrug is a health and beauty products retail company based in the UK. It offers a range of products from fragrances, makeup, skincare, toiletries to hair care products and much more. 

Objective: 

The campaign was designed around this one question. – “How do perceptions of beauty vary across the globe?”

• Understanding unrealistic beauty standards and body image roles in different countries. 
• Raising awareness on the issue of body imaging and acknowledging people being held as victims of such issues. 

The Strategy:

Superdrug started a campaign named, “PERCEPTIONS OF PERFECTION” . As part of the campaign strategy, a woman’s image was sent to 18 female graphic designers across different countries. Superdrug asked them to photoshop the image to look attractive to the people of their country. Later, Superdrug created a visual asset compiling the different versions of the original image produced by graphic designers from 18 countries. 

You can check the compilation here- Perceptions of Perfection | Superdrug™

The Results:

• The campaign gained international appreciation and was picked up by 600 publishers including Buzzfeed, Huffington Post, CNN, New York Times, and many more placements. 
• Nearly 1,000,000 social shares.
• More than 700,000 page views on Superdrug’s website. 
• 238% increase in organic traffic search over 16 months period. 
• Mentioned by celebrities like Sofia Vergara and Lil Wayne. 

Key Takeaway: 

• Producing emotionally appealing content is one of the best ways to connect and encourage engagement with your customers. 
• Customers feel that you empathize with them and understand their dynamic perceptions. 
• Moreover, it puts your brand in the limelight for being relevant, acknowledging the challenges faced by customers and helps create better relationships. 

2) Company: Capgemini

Capgemini is a global consulting, technology services, and digital transformation company based in France, offering worldwide enterprise services. 

Challenge- Building Brand Awareness and Reputation Management . 

Despite being capable and working with the world’s top brands including KPMG, Deloitte, and Accenture, the company was falling behind its competitors. They invested large sums of money in paid advertising, appointed professional golfers for branding, and yet faced slow revenue growth with no ROI. 

• Attracting new visitors to the website. 
• Building Brand awareness. 
• Providing knowledge and tech-driven solutions to the target audience. 
• The Strategy: 

The brand created a content marketing strategy plan that revolves around engagement. They converted website content into a storytelling format that would inform and answer the target audience’s questions on the topics like cloud technologies, AI intelligence, Big data, etc… The brand acknowledged the challenges faced by the enterprises and provided them with solutions through their website content. They framed a series of stories, blogs, and informational pieces for their website, educating their audiences about the need for technology driven solutions.  

Source- marketinginsidergroup.com

• In one year’s duration, Capgemini accomplished the goal of attracting 1 million new visitors. 
• Attracted 100,000 new followers for LinkedIn page.
• 1.8 million shares of the content. 
• The strategy was responsible for generating nearly $1 million in sales and $5 million in its second year. And is today generating around  $20 million in sales a year. 

Key Takeaway:

• Information and Problem Solving is the key to attract your customers when talking about new technologies and advancements. 
• Big budget advertisements may not be fruitful if targeted audiences are not well-informed about the product/company. 
• Tech brands and service brands can easily crowdsource informational blogs and articles, share client’s stories, make how-to-videos or create informational e-books. This kind of content becomes more reliable and drives more engagement. 

3) Company: Mercedes Benz

The company needs no introduction. Mercedes-Benz is a German- automotive leader, known for producing luxury vehicles and commercial vehicles. 

• Targeting the younger generation and enhancing brand awareness across social media handles. 
• Generating social media impressions for the new launch- Mercedes CLA. 

Mercedes Benz wanted to reach out to younger audiences. Their strategy concentrated on user-generated content encouraging engagement with the brand. 

Mercedes Benz collaborated with five Instagram photographers and asked them to take photographs of the all-new Mercedes CLA under the “Take the Wheel” challenge. The best part of the campaign was, whosoever gets the maximum likes keeps the car. And hence all five of them worked hard and in turn Mercedes generated some stunning visual assets for their social media handle with the worldwide popularity of the campaign. 

Check out the video! 

• 87,000,000 organic Instagram impressions
• 2,000,000 Instagram likes
• 150 new marketing assets (stunning photos)
• The campaign highlights the importance of choosing the right type of platform and social media influencers for your targeted audiences. 
• Drive more from your contests and generate as much content out of it as possible. 
• And in turn, your brand can generate qualitative and quantitative marketing assets that will keep attracting attention from your target audiences.

4) Company: Colgate Palmolive 

Colgate Palmolive is an American global brand with a history of more than 200 years. The product range includes household, healthcare, personal care, and veterinary products.

Objective:  

• Enhance brand awareness and boost online sales of Palmolive Gift sets. 
• Better Engagement through interactive gamification content. 

Colgate used an interactive content strategy for boosting sales of its Palmolive gift sets during one of its Christmas campaigns. Colgate launched Bubble-popping gamified content combining it with Augmented Reality to engage its customers. To play, users had to present proof of their purchase and then a landing page would lead them to a game. As part of the game, the player has to pop the bubble with his/her nose in the bath like setting. 

Source- contentmarketinginstitute.com

The Result:

• Attracted over 1 million participants within two weeks through Facebook. 
• 10,000+ participants landed on the retailer’s website to shop online. 
• Creative content marketing takes your brand ahead in an overcrowded marketplace. Try the many interactive content marketing formats like games, AR and VR applications, quizzes, and more that are available today. 
• According to Think with Google, “People today have 2X more interactions with brands on mobile than anywhere else.” The statement justifies the increase in the importance of mobile-friendly content marketing strategies.   

5) Company: SEMrush 

SEMrush is a leading competitive research toolkit company that offers its services in PPC, content marketing, SEO, analytics, social media, and a wide range of digital marketing related services. 

• To educate the audiences about the new feature launch. 
• Product awareness and engagement. 

The Strategy :

SEMrush designed an interactive game that educated its target audience about the new additional features on SEMrush’s toolkit. The game was named; “SEMrush Easter Egg Hunt Game ”, it involved the completion of a set of actions within SEMrush’s tool to find 15 easter eggs. And later on, people shared their accomplishments through Twitter. 

Check out the Challenge video here; Virtual SEMrush Egg Hunt Tour

You can check out more information here- SEMrush Easter Egg Hunt: All the secrets revealed!

• Attracted more than 9,300 participants. 
• Generated 8 million Twitter impressions.
• Adding advanced features to your products is easy; educating your targeted audiences about them is tough. Therefore, planning a content marketing strategy for educating your audiences becomes inevitable. 
• Invest in gamified content for brand education. It helps drive brand messages more effectively, attracts more customer eyeballs, and in turn informs them about your offerings.  

6) Company: Swiggy 

Swiggy is India’s leading, tech-driven, on-demand food delivery platform. It brings food from neighborhood restaurants, cafes and eateries directly to your doorstep. It has appointed delivery partners all over India to deliver food through an app-based system. 

• Positioning Swiggy as a compelling choice for delivery partners and encouraging potential delivery partners. 
• Engaging its delivery partners and encouraging them to showcase their creative side.
• A second income generating source for Swiggy’s delivery partners. 

Swiggy Starhunt , the campaign launched by Swiggy acknowledging its delivery partners’ effort. The campaign let it’s delivery partners take a break from their daily work and showcase their talent through Tiktok. (though it has been banned in India now, there are various applications in the market to replace it.)

Swiggy launched four teaser videos to attract customers, which gained remarkable views.

Swiggy Starhunt – Simran

The Star Hunt Challenge included categories like; dancing, singing, musical instrument, and acting. The winners were promised exciting prizes and holiday packages. 

Swiggy used 11 vernacular languages to promote the challenge across pan-India audiences. And collaborated with Tiktok influencers to increase the reach of the challenge. 

The Results:  

• Through Tik Tok influencers, Swiggy garnered an organic reach of 57 Lakhs. 
• 350+ delivery partners participated in the challenge. 
• 1500+ videos were uploaded on Tiktok. 
• 44M+ views on Tik Tok #SwiggyStarHunt. 

Key Takeaway- 

• Producing video content is exciting and an awesome tool to tell stories about your product.
• Cisco projected that more than 80% of all Internet traffic will be video by 2021—which means brands definitely need a video content strategy. (Cisco)  
• Moreover, 87% of consumers want more videos from brands. (Hubspot) . As a brand, you must not overlook the efficiency of rising video platforms like Instagram reels, You Tube Shorts, or Vimeo.  

7) Company: MIVI

MIVI is a homegrown Indian electronics manufacturer company. Its product range includes; headphones, ear pods, speakers, charger cables, and adapters. 

• Product Awareness for new MIVI Duopods M80. 
• Product launch and engagement. 

MIVI made exceptional use of the Instagram platform by launching a story game. The game revolved around completing a mission by carrying all new MIVI Duopods to the safe house. The game was Insta story-based, where players have to tap on the right option that would lead them to the safe house. After completing the mission, users can fill in their information and receive exciting offers, and stand a chance to win MIVI Duopods M80. 

MIVI reached out to various social media influencers like Bhuvan Bam, Mostlysane, Carry Minati, and Mumbaikar Nikhil. They shared the game on their social media handles and encouraged audiences to take up the mission. 

Source- nextbigbrand.in

The Results: 

• More than 3 lakh people played the game in a span of 24 hours. 
• Gained massive social media shares. 
• Interactive content is what drives brand engagement today. Craft interactive content strategies to see your users have fun with the brand.
• Interactive content allows audiences to actively participate rather than passively read, watch or listen to ads. 
• It also enhances the customer experience. The better the customer experience is, the higher are the chances for increased conversion rates.

8) Company: Blendtec

Blendtec is a US-based blender company manufacturing blenders for commercial and residential purposes. It guarantees to offer the safest, highest quality, and speedy blending services. 

• To position Blendtec’s blenders as the world’s most efficient blenders. 

The Strategy:  

Their strategy has been the same for more than a decade. Engaging audiences by blending anything. It includes iPhones, keys, sketch pens, remotes, marbles, or literally anything. The brand keeps posting “Will it blend?” Youtube videos and has been successfully creating viral content for around 13 years. 

Check out Will it blend? Videos here! 

• 700% increase in sales in recent years. 
• More than 850k subscribers on the Youtube channel. 

Make your product your hero in your content marketing strategy. And drive the content around it. Get your audiences hooked to your content and create a permanent brand recall for your product in the mind of the audiences.

9) Company: Airbnb 

Airbnb is an American vacation rental company that connects people with places, stays, and hosts through a website and app system. 

• Increasing organic reach through content that satisfies all travel needs. 
• Encouraging engagement, and awareness about the Neighborhood Guides provided by Airbnb. 

As part of the content creation strategy, they designed a Neighborhood guide for travelers that would help them decide where to stay, what experiences they will gain, and what places their neighborhood would have. The Neighbourhood guide was published on their website and mobile application, which still gets updates from time-to-time by their registered hosts. The guide gives recommendations about food, stays, nearby destinations. A complete guide for every type of traveler!    

You can check their intriguing Neighbourhood Guide here!

• 10,000+ estimated monthly organic traffic. 
• 100+ referring domains. 
• Customize content production focusing on the specific needs of your consumers. This will help your brand increase its credibility and engagement. 
• 78% of CMOs believe custom content is the future of marketing. (DemandMetric) Brands should focus on investing resources in understanding consumer needs and adopting personalized content practices like the website content designed by Airbnb.  

10) Company: Lenovo 

Lenovo is a Chinese multinational technology company offering its products including laptops, ultrabooks, tablets, and other technological devices. 

• To guide customers through the content marketing funnel. Firstly by building awareness about the brand, educating about products, and then converting them into customers. 
• Influencing and educating buyer’s about the technology and helping them with purchase decisions. 

Lenovo created a digital content hub called Tech Revolution. It focused on informing people in the Asia Pacific region about new technologies, trends, and their usages. They built an online website, https://www.techrevolution.asia where they shared stories and informational articles educating their audiences about the products available. Lenovo also collaborated with IT professionals to create informational guides about the continuous evolution of technology.

Checkout Frizbee’s video they created as part of the Tech Revolution!

• 500+ articles with 34 million impressions. 
• 250k+ link clicks
• 60k+ social engagements. 
• 100k+ new visitors. 
• Consumers want to know if they are dealing with the experts in the field. And the best way to assure your audiences is by providing educational content. 
• Educational Content helps your customers make informed purchase decisions and in return builds your brand’s credibility. 
• Digital customers love sharing their reviews and opinions. User-generated information further helps your brand cut costs and gain consumer trust. 
• Consumers are more likely to trust testimonials, expert advice, or other informational guides stating the value of your products. 

Plan your Content Strategy and generate Conversions! 

These are some of the most compelling content marketing strategies by brands across the globe. From emotional appeal to engaging content marketing plans, these are some of the brands that have successfully leveraged the power of Content Marketing. And continue to generate results by creating qualitative, interactive, and relevant content. 

If you are a brand looking for digital marketing agency in Mumbai whose offer content marketing services, reach out to us at  [email protected] . And we will help you create awesome content strategies that convert. Cheers! 

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Decoding The Starbucks Marketing Strategy: A Complete Guide

By Aditya Shastri

Quick Read   Discover how Starbucks has perfected its marketing strategy to dominate the coffee industry. This Starbucks case study delves into its innovative marketing techniques, digital strategy, and recent campaigns, showcasing why it remains a market leader.

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About Starbucks

Established in 1971 in Seattle, Washington, Starbucks began as a lone storefront specializing in premium coffee beans and equipment. It has grown into a global coffeehouse chain with over 30,000 locations worldwide. The company’s mission is to uplift and nourish the human spirit—one individual, one cup of coffee, and one community at a time. Known for its commitment to sustainability and ethical sourcing, Starbucks is a pioneer in creating a unique coffee culture.

Source: Google

Relevant Updated Statistics

• As of 2023, Starbucks operates in over 80 countries with 33,833 stores globally【source: Statista】
• Starbucks’ revenue for 2022 reached $29.06 billion, a 24% increase from the previous year【source: Starbucks Annual Report 2022】
• The brand’s loyalty program, Starbucks Rewards, has over 24.8 million active members in the United States【source: Starbucks Investor Relations】.

What’s New With Starbucks

Business news.

Starbucks announced plans to open 1,000 new stores in China by 2025, strengthening its presence in one of its fastest-growing markets.

Product Launch

In 2023, Starbucks introduced the Oleato range, featuring coffee infused with olive oil, a bold new addition to their beverage lineup.

Marketing News

Have you ever been called the wrong name? It might seem like a minor detail, but for transgender and non-binary individuals, it can be a daily experience. Starbucks recognized this in their powerful campaign, “Every Name’s a Story.”  This campaign wasn’t just about selling coffee – it was about celebrating inclusivity and diversity.

Celebrity News

In collaboration with singer Taylor Swift, Starbucks promoted the ‘Red (Taylor’s Version)’ album by featuring her favourite drink, the Caramel Nonfat Latte, in stores worldwide.

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But for now, let us continue with our case study on the marketing strategy of Starbucks.

Starbucks Target Market

Starbucks, a premium coffee brand, strategically positions itself in the market with a keen focus on high-income spenders and health-conscious professionals. The market positioning of Starbucks is evident in its appeal to urban, on-the-go consumers seeking quality coffee and a tranquil environment to unwind.

This market positioning of Starbucks attracts a diverse clientele, including technology early adopters and those flexible to change, primarily aged 25-45. Starbucks’ success is built on a deep understanding of its target audience.

This allows them to constantly adapt their offerings and marketing strategies to meet evolving consumer trends and preferences.  This case study will explore how Starbucks uses this knowledge to stay ahead of the curve.

This approach underscores Starbucks’ commitment to reaching beyond the storefront, offering not just coffee but an experience tailored to its discerning clientele.So summed up, their target audience is-

• High-income spenders
• Technology early adopters
• Health-conscious professionals
• Flexible to change
• Reaching beyond the storefront (Online Sales & Engagement)

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Buyer Persona

To provide a clearer understanding of Starbucks’ target audience, refer to the Buyer Persona outlined in our Starbucks case study blog.

Buyer’s Persona

Profession:

Web-Developer

• Seeking a premium coffee experience
• Interested in sustainable and ethically sourced products
• Value convenience and loyalty rewards

Interest & Hobbies

• Enjoying quality time at coffee shops
• Passionate about environmental causes
• Engaged in social media and digital trends

Pain Points

• High prices compared to local coffee shops
• Limited seating in busy locations
• Preference for non-dairy or alternative milk options

Social Media Presence

Starbucks in india.

In the 2010s, Starbucks’ marketing strategy focused on entering the Indian market to capitalize on the ever-growing coffee culture, particularly targeting the niche upper-class segment. Despite an initial announcement in 2007, Starbucks withdrew its plans without explanation, finally making a grand entry in 2011. To establish a strong foothold, the world’s biggest bistro chain forged a 50-50 joint venture with Asia’s largest coffee grower, Tata Consumer Products Limited, for their Starbucks coffee marketing strategy.

Successfully launching its brand, Starbucks’ next critical move was to meticulously define and engage its target audience in India, ensuring sustainable growth and market presence. This strategic approach, outlined in this Starbucks case study, highlights its methodical entry into the Indian market and the partnership that facilitated its successful establishment in the region.

Now, without further ado, let’s get straight into Starbucks’s marketing tactics, exploring their strategic approaches and methods in the market.

Marketing Strategies of Starbucks

Initially, Starbucks’s marketing tactics in India focused on segmenting consumer markets on a socio-economic basis, targeting working professionals seeking a soothing workspace. They strategically placed stores in locations where this demographic was prevalent.

Like many companies entering new markets, Starbucks started with a single segment and expanded upon achieving initial success. Over time, they diversified their target audience to include teenagers and young adults, bolstering their Starbucks coffee marketing strategy through product range expansion and enhanced social media presence.

The market positioning of Starbucks hinges on delivering a unique, differentiated experience that solidifies its reputation as a highly esteemed brand. Their marketing mix integrates digital technology and social media extensively, engaging the modern, tech-savvy generation for promotions and customer interaction.

This approach has not only fortified their brand identity but also fostered a deep connection with their diverse customer base.

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Digital Expansion

One of the key priorities of Starbucks’s marketing strategy is expanding its digital interactions with customers. To achieve this goal, it implements several strategies to attract digitally registered customers beyond the rewards program. For example, the coffee chain is offering mobile order services and leveraging Wi-Fi sign-ins at its physical stores.

Starbucks Social Media Strategy

Most people are familiar with Starbucks on social media. The company features several social media accounts that are known for their distinctive branding, interactive posts, and visually pleasing content. The diverse range of content includes recipes, photography, articles, and features. But there’s more than meets the eye. The stream of content can be broken down into a series of campaigns geared at creating a greater sense of Starbucks marketing techniques, enhancing brand awareness, and fostering a sense of community.

Starbucks Product-based Marketing Campaigns

The company focuses on promoting unique and fan-favourite beverages as part of its Starbucks coffee marketing strategy. The brand understands the popularity of its flagship items, particularly the Pumpkin Spiced Latte and Frappuccino, and recognises the demand for this type of content among its audience.

They have even established dedicated social media accounts for these customer favourites, where they actively share relevant and relatable memes to engage their loyal fan base. Additionally, Starbucks leverages user-generated content (UGC), often featuring consumer images of visually appealing products like the Unicorn Frappuccino.

These images are not only reshared across official channels but also incorporated into influencer campaigns, further amplifying their digital marketing efforts.

Starbucks Corporate Social Responsibility-based campaign

Starbucks’ marketing tactics involve leveraging social change as a tool, positioning itself as open-minded and inclusive. One notable example is the #ExtraShotOfPride campaign, which actively supports the LGBT+ community.

Community-based campaigns

#RedCupArt campaign

Another facet of Starbucks’s marketing strategy is its emphasis on highlighting individuals and communities. Take a look at the #RedCupArt campaign, which not only increases engagement but also provides them with a library of UGC content. They use storytelling to showcase acts of courage and kindness in American communities, localizing the content.

Starbucks’s marketing techniques consciously humanize the company by sharing stories on their account, spotlighting employees who play an essential role, especially when consumers are distrustful of big brands.

Just like Starbucks coffeehouses fostered a sense of community in person, their online coffee content creates a similar social experience. This reflects their pioneering role in shaping modern coffee culture.

Festive Marketing

Starbucks has also initiated a new seasonal whole-bean coffee, #StarbucksDiwaliBlend, for its consumers across the country and select global markets. The latest exquisite blend is hand-picked and sourced from Tata Estates in Karnataka and Tamil Nadu.

The Starbucks Diwali Blend was intended as a tribute to the region’s rich and cultural coffee heritage and expertise. They launched the #SketchTheBlend campaign where customers have to share their creativity on the Diwali Blend cup and sleeve and could win 5 free beverages.

Now that you understand the various strategies that comprehensively contribute to their top-notch Starbucks coffee marketing strategy. Let’s dive deeper and analyse their overall digital presence.

Digital Marketing Strategies

Seo (search engine optimization) strategy:.

Starbucks’s marketing tactics involve optimising its online presence by incorporating relevant keywords, high-quality content, and a user-friendly website to improve search engine rankings.

Social Media Marketing  Strategy:

Starbuck’s marketing strategy includes actively engaging with customers on social media platforms, by running targeted ads and interactive content to boost engagement. The brand actively engages with customers on social media platforms, running targeted ads and interactive content to boost engagement.

E-commerce Strategy:

Starbucks’ online store offers a seamless shopping experience, from purchasing coffee beans and equipment to ordering ready-to-drink products.

Mobile App:

The Starbucks mobile app enhances customer convenience with features like mobile ordering, payment, and rewards tracking, showcasing a key aspect of Starbucks’s coffee marketing strategy.

Influencer Marketing Strategy:

Collaborating with influencers and celebrities, Starbucks effectively reaches a broader audience and creates buzz around new product launches and campaigns.

Bonus: Enrolling in a digital marketing course can provide you with the essential skills and knowledge to understand and implement successful strategies, much like those employed by Starbucks.

Starbucks knows its audience is technologically advanced, which makes it imperative for them to have a strong digital marketing strategy. It’s clear how Starbucks prefers marketing on platforms where they have two-way communication instead of platforms like print and television which is more of a one-way communication.

Marketing and Advertising Campaigns

One of Starbucks’ most famous campaigns is “Meet Me at Starbucks,” a global initiative that highlights the diverse ways people connect at their stores. The campaign emphasized the brand’s mission to foster human connection and resulted in increased customer engagement and brand loyalty.

Starbucks launched its social media campaign in 2 phases. The first phase was where they asked their customers to share their ways of reconnecting amidst the pandemic and share their favourite Starbucks memories on their personal Instagram handles with the hashtag Starbucks advertising strategy. In the second phase- ‘Half Cup Full’- they asked their customers to comment on their favourite beverage on the post. They then sent these customers voice notes of baristas hollering the customers’ names along with their favourite beverage to remind them of the famous in-store experience.

This was a great campaign as it not only reminded the people of all the good memories with Starbucks but also made them feel important and valued.

Campaign Analysis:

Starbucks employs a variety of marketing techniques to maintain its market positioning. These include personalised marketing through their rewards program, located store experiences, and a focus on sustainability. Their recent ‘Every Name’s a Story’ campaign is an excellent example of leveraging social issues to build brand loyalty.

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Failed Campaigns

#racetogether campaign.

The campaign aimed to spark conversations about race by having baristas write “Race Together” on cups, which was met with widespread criticism.

Customers and employees felt uncomfortable and questioned the appropriateness of discussing such a sensitive topic in a coffee shop setting.

Starbucks quickly scaled back the campaign, focusing instead on internal initiatives to promote diversity and inclusion.

Top Competitors

In this Starbucks case study, we will explore its competitors and how Starbucks consistently rises above them, showcasing its resilient Starbucks marketing strategy.

Dunkin’ Donuts

Renowned for its extensive range of coffee blends and delectable baked goods, Dunkin’ Donuts has established itself as a favourite among coffee enthusiasts and snack lovers alike.

McDonald’s coffeehouse brand offers a budget-friendly assortment of coffee beverages, providing customers with a convenient and affordable coffee experience alongside their meals.

Costa Coffee

A prominent British coffeehouse chain, Costa Coffee is celebrated for its European presence and commitment to delivering quality coffee in a cosy café atmosphere.

Peet’s Coffee

Known for its artisanal approach to coffee roasting, Peet’s Coffee specialises in high-quality, hand-roasted beans that cater to discerning coffee connoisseurs seeking exceptional flavour profiles.

Tim Hortons

A beloved Canadian institution, Tim Hortons is cherished for its signature coffee blends and freshly baked doughnuts, offering a comforting taste of Canadian hospitality to customers nationwide.

Be it Starbucks or any other company, competition is everywhere. So if you are someone who likes doing research on competitor analysis for other companies, let me help you out. Check out these case studies on the marketing strategy of Jollibee , McDonald’s marketing strategy and the marketing strategy of Dunkin Donuts .

In conclusion, Starbucks’ marketing strategy is a testament to its success in the coffee industry. By focusing on high-income spenders, urban professionals, and tech-savvy individuals, Starbucks has effectively positioned itself as a premium brand.

Their innovative campaigns, such as ‘Every Name’s a Story’ and ‘Meet Me at Starbucks,’ highlight their commitment to inclusivity and human connection. The integration of digital strategies, social media engagement, and a robust rewards program further strengthens their market presence.

By continuously adapting to consumer trends and leveraging strategic partnerships, Starbucks remains a leader in the global coffee market.

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Frequently Asked Questions- Marketing Strategy Of Starbucks

Starbucks' mission is to inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time.

Starbucks operates over 32,000 stores worldwide, making it one of the largest coffeehouse chains globally, known for its extensive global presence and accessibility.

Starbucks' latest product launch includes a range of summer-inspired beverages like the Iced Guava Passionfruit Drink and the Nitro Cold Brew with Salted Honey Cold Foam.

Starbucks' main competitors include Dunkin' Donuts, McCafé (McDonald's coffeehouse brand), Costa Coffee, Peet's Coffee, and Tim Hortons, each vying for market share in the coffee and quick-service restaurant industries.

The Starbucks Rewards program is a loyalty program where customers earn points (stars) for purchases, which can be redeemed for free drinks and food items, along with personalised offers and early access to new products.

Through initiatives like ethically sourced coffee, reducing waste, and promoting recycling.

The 'Race Together' campaign was an initiative by Starbucks aimed at sparking conversations about race relations. It encouraged employees to write ‘Race Together’ on cups to prompt dialogue among customers and staff.

Starbucks' digital marketing strategy leverages social media platforms and mobile apps to engage customers with personalised offers, loyalty programs, and interactive content, enhancing brand visibility and customer experience.

Starbucks' target audience is motivated by quality coffee, a cosy ambience, and a sense of community fostered by the brand's commitment to social responsibility and customer-centric experiences.

Starbucks leverages social media to engage customers through creative campaigns, customer interactions, and promotions, enhancing brand visibility and fostering a sense of community among coffee enthusiasts worldwide.

Author's Note: My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India . Practical assignments, case studies & simulations helped the students from this course present this analysis. Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience. If you found this case study helpful, please feel free to leave a comment below.

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Aditya Shastri

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Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs...... [Read full bio]

Clicking on the image of the Starbucks cup is my thing too. This blog provides great and deep insights into their strategy.

Starbucks marketing strategy brewed! served! and I’m here for it!

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35 Indian Social Media Marketing Case Studies

Case study is a “real life report relating to a particular event, over a period of time.” They play a vital role in the deep understanding of an event and facilitate the information pertaining to process of such event. Similarly, case studies on social media and marketing brands brings out the creativity and innovation. Brands […]

by Sorav Jain | Dec 6, 2011 | Case Studies , Digital Marketing Practices

Case study is a “real life report relating to a particular event, over a period of time.” They play a vital role in the deep understanding of an event and facilitate the information pertaining to process of such event. Similarly, case studies on social media and marketing brands brings out the creativity and innovation. Brands from all sectors have been actively creating strategies to promote their campaigns through social media.

The last 5 years has been fantastic in the Indian Social Media landscape. The growth was not just seen in the usage of Social Networking sites, there was a massive interest shown by a lot of Indian brands on this platform. In no particular order here is the list of few brands whose case studies have been described in their blogs / website / nominated for award / written by blogger / analyzed by social media enthusiast.

1 Gionee India

The launch of Gionee E7 was one of the most unique launches in India. The product was launched at Buddha International Circuit, a recently built premium F1 Racing track. With hashtags #GioneeE7, #MadeForShooting and #RaceWithGionee, it was able to create a buzz on social media. With an incredible opportunity for participants to win a chance to witness the launch event, the Campaign received overwhelming response and was a great success. [Read More]

2. Housing.com

With the campaign “Look Up” and a logo projecting the same, the brand underwent change with new logo and an optimistic brand identity. The brand generated responses with #lookupmoments where people shared their pictures and kept up the momentum.

Vogue, a leading magazine brand teamed up with Bollywood’s popular face Deepika Padukone for a social media awareness campaign. Vogue’s #MyChoice and #VogueEmpower speaks about Women’s choice for equality. A two minute short film featuring Deepika and Homi Adajania created massive following and received words of appreciation from Amitabh Bachchan. [ Read More ]

4. Star Sports

For the Star Sports’ ICC Event promotions, the Sports Channel brand known for its quirky take in its ad campaigns brought on board the “Mauka Guy” who dons opposition’s jersey (against India) with every match. The back to back witty ads built buzz for the campaign on social networks. [ Read More ]

5. Tata Motors

Tata Motors’ hatchback Bolt was launched in a very unique influencer based campaign. Four social media influencers with huge following competed in a reality based event. The influencers needed to get a digital bolt key to their locked glass cubicles by creating maximum digital buzz. The winner took home the new bolt and his followers won prizes too. [Read More]

 6. Fevikwik

A smart advertisement campaign launched by Fevikwik when the sentiments of Indians were all time high during an India-Pakistan fixture. The #TodoNahiJodo campaign though not done on a larger scale, still managed to be talked about campaign during the period. [ Read More ]

Cashvenger, digital mascot of ICICI’s #LiveWithoutCash campaign, and the protagonist who teaches youth about the benefits of Debit and Credit Cards. The campaign for focused on six plans for youth to go online and cashless with the help of credit and debit cards. It also included a series of digital creative images posted on social media. [Read More]

Online Digital Wallet and Marketplace Paytm have launched many successful campaigns. “Seal of Trust” and #PaytmKaro were successful. The concept of cash backs, partnering with all the operators, brands and dedicated 24×7 Customer Support gave it a great push ahead of other rivals. [ Read More ]

The launch of Chumbak’s Delhi Store was done with a quirky campaign. The #bobbymissingcampaign was staged in a series of edited pictures where bobby was seen at different places and finally reached Delhi. Bobby being a popular character from their bobble heads was able to create a good following and yet another successful campaign for Chumbak. [Read More] 10. Ariel

11. Why this Kolaveri Di – Youtube Case Study – How it became a Overnight sensation.  ( Read Case Study )

12. How Facebook Applications are used by brands – Technology based Social Media engagement campaign. ( Review of 4 Apps) 

13. Adidas on Facebook – Cricket based Social Media marketing case study (Read Case Study)

14. Axe – Facebook Marketing Case Study (Read Case Study)

15. Asian Paints  – Tag a Holi Friend Campaign on Facebook (Read Case Study)

16. HDFC Bank on Social Media – How they listen customers on Twitter ( Read Case Study )

17. Kingfisher Beerup – How Kingfisher Beer organizes Tweetups and helps promote brand value   ( Read Case Study )

18. The Tweeting Newspaper – Volkswagen – Fair integration of Traditional and Social Media  ( Read Case Study ) | How volkswagen uses Social Media using Twitter, Facebook, LinkedIn and YouTube (Read Case Study)

19. Listening on Social Media – Snapdeal.Com | How poor advertising leads to bad online reputation  ( Read Case Study )

20. Evalueserve – Using LinkedIn for lead generation and brand building (Read Case Study)

21. Volkswagen India Campaign Inspires 2,700 Recommendations in 4 Weeks on LinkedIn (Read Case Study)

22. Dance India Dance-2- How engagements were created on Social Media for the popular TV show- Social Media Case Study ( Read Case Study )

23. How Anna Hazare Used Social Media for Anti Corruption Campaign in India  ( Read Case Study )

24. MTV roadies- complete Social Media integration – The most explosive youth brand in the country (Read Case Study)

25. How unbranded community on Facebook works out- Shari Academy of Photography Case Study ( Read Case Study )

26. How Nando’s Peri-Peri Discount Offer worked out On Facebook ( Read Case Study )

27. Channel V Using Twitter to create buzz around the relaunch of channel[V] (Read Case Study)

28. IPL multiplied with the power of social media with spectators worldwide- YouTube case study (Read Case Study)

29    Maggi Noodles India : Social Media Marketing Efforts (http://ravindrakhandelwal.com/2011/07/maggi-noodles-india-social-media-marketing-case-efforts/)

30. How JustBooks Clc uses Facebook to connect with their target audience by creating memory games. ( Read Case Study )

31. 7UP Lemon Pattalam – Facebook Marketing Case Study (Read Case Study)

32. Hard Rock Cafe Battle Of The Bands Facebook Voting ( Read Case Study )

33. How Indian Magazines are using social media |Mentioned: Vogue India | Forbes India (Read Case Study)

34. How health care sector in India Use Social Media – Case Study of Narayana Netralaya ( Read Case Study )

35. Ching’s Secret – The most popular Indian Social Media brand ( Read Case Study )

The social media scene in India has begun to gain interest of youth where they choose to express themselves, communicate and respond to their favourite brands. The interaction has caught the attention of brands and such campaigns are slowly becoming the future of Digital Marketing. Do share your favourite campaigns in the comments below.

Presuming that you didn’t know, Facebook’s organic reach is dying! You need to market your content and marketing is not just about post boosting. It’s about building the right profile of audience, targeting and re-targeting. You would have to equip yourself with the right skills to know how Facebook’s Advertising works. And for that you need to learn from someone who practices Facebook Marketing!

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16 Comments

Please check link for point no. 19 Sorav. It is re-directing to the home-page of your site.

you should add LIC (LIC Indiaforever) case study. Good one. around 4lac fans and best engagement. in a difficult category. Krishnan.

Thanks for the suggestion Krishnan.

Jack in the Box Worldwide is the content-for-brands arm of Bang Bang Films. We are a thinking & doing company that combines film & animation, on-ground activation, mobile applications, television programming and digital platforms to create and distribute customized content for brands across multiple platforms and geographies.

Hiii Sorav, Great collection of case studies. Can you explain the strategy behind the facebook apps used for fun like, When you will Die, What’s your name worth and what’s your nature like that, why the create these type of apps. For branding or other purpose, thanks in advanced.

Its a tactic to build database 🙂 + drive traffic to their site and create impressions!

Hi Sourabh! Can u please tell me how to design a a digital marketing campaign for a politician and his party?

Hi, can you please be little elaborate with your query? In terms of which city, audience definition etc.

We would like to submit a few social media case studies of our clients which can be featured on the website. Please let me know the procedure for the same. It would be great if you could suggest me the format to submit it.

Drop me an email at sorav at echovme dot in.

Hii Sorav, Great collection of case studies browsing the internet to get new ideas to boost traffic but after reading this post thanks

Hi bro Now i have start new website http://www.digitalmarkethubs.com . i have improve my site so i will follow your ideas and you have send your case studies

[email protected]

I agree with you! I have to learn lots of things from this post, social media marketing is the important part of Digital marketing. Thanks!

This is excellent information. It is amazing and wonderful to visit your site.Thanks for sharing this information,this is useful to me…

Hiii Sorav, Great collection of case studies. We are the best SEO company in Delhi, India.

Visit us – http://www.jeewangarg.com

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Home » Management Case Studies » Case Study on MNC’s Marketing Strategies: In India, it’s a Brand New Way

Case Study on MNC’s Marketing Strategies: In India, it’s a Brand New Way

What do you do when you are a leading MNC and want to tap into the Indian consumer market? Look at how the second best global brands have executed their India strategy.

While global market leaders have proven to be flat-footed and bookish, brands like Reebok, LG, Hyundai and Lee have stolen a march over their arch-rivals by burning the book and thinking on their feet. “Most MNC companies are run by a global manual, but those succeeded in India have shredded this manual and taken the ‘when in India, go local’ approach and developed on local consumer insight to chart their strategy,” reasons marketing consultant Harish Bijoor,CEO, Harish Bijoor Consults. Consider Lee. When it entered India in 1995, there was a very nascent market for branded apparel, much less premium jeans wear. Premium brands like Levi’s chose to play it safe by using the multi-brand outlet route, but Lee chose to go it alone and set up exclusive showrooms. According to market watchers, Levi’s suffered from a brand perception problem because it was clubbed with non-premium brands.

When Reebok came to India in 1995, it forged alliances with health clubs and fitness centres to create brand awareness. When the retail market matured, Reebok changed focus. Says Subhinder Sing Prem, MD, Reebok India, “On the retail front, we went about opening up new markets beginning with metros and large cities, we swiftly moved into tier II and III towns.” To further establish its brand, Reebok signed up Indian cricketers, while Nike continued showing its international advertisements in Indian media. Today, Reebok has a exclusive retail presence through 400 plus outlets, second only to Bata, while Nike lags behind.

LG’s is the proverbial ‘third time lucky’ story. After two failed joint ventures, it made a re-entry into the Indian market in 1998 all by itself. The other chaebols were on their way here, too, while Phillips and Sony were already well-established. LG began with a rapid national roll-out, mass customisation and products adapted specifically for Indian markets. It also kept its dealers happy with a wide portfolio and allowed them to cut sweet deals. “Our success in India can be attributed to our ability to focus on empowering people, profit-driven market presence and being an open organisation, with just about all employees having access to the company’s finances,” says LG India’s MD, KR Kim. Today, with over Rs 7,500 crore in sales, LG leads in almost all the categories in consumer durables.

Source: Scribd.com

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Marketing has always been the most sought-after specialization in MBA programs across the world not without reason. Largely, it is as Peter Drucker rightly said decades ago "........ and business has only two functions - Marketing and Innovation. All the rest are costs". Marketing is the engine that provides the requisite stream for any organization to continue its long journey. Marketing as a Discipline encompasses several courses and synthesis of all these courses can be captured in a simple acronym - CAMP

C - Identifying the target customers and serving their potent and latent needs effectively

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