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How to Give a Killer Presentation

  • Chris Anderson

how to give a good presentation ted talk

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

  • Frame your story (figure out where to start and where to end).
  • Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
  • Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
  • Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
  • Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

  • CA Chris Anderson is the curator of TED.

how to give a good presentation ted talk

Partner Center

Supported by Red Hat

7 TED Talks on how to improve your presentations

CIO Events 3

It’s a hard truth of the digital age: Capturing and keeping another person’s attention is getting more difficult. While the empirical evidence on the average person's attention span during a presentation is limited, the phrase "death by PowerPoint" rings all too true. IT leaders know from experience that audiences lack patience for ineffective speakers. That’s why it’s more important than ever for all of us to be thoughtful about how to deliver information.

[ Which IT roles are vanishing? Read our article,  4 dying IT jobs . ]

Thankfully for CIOs and other leaders in training, there are abundant tips from skilled presenters on how to elevate your performance before your next appearance – on stage at a conference, before the board or executive team, or even in front of your own organization. This no-nonsense advice will help you win – and keep – your audience.

1. The secret structure of great talks

Speaker: Nancy Duarte

Why do we sit with rapt attention listening to a compelling story yet find ourselves nodding off during most presentations? Communication expert Nancy Duarte spent time digging into the best stories from history, cinema, and literature – and also suffering through some of the worst presentations she could get her hands on – to explore the differences and come up with a winning model for great presentations. In this talk, Duarte explores the secrets and structures of the greatest communicators and their public speaking efforts – from Martin Luther King Jr.’s “I Have a Dream” speech to Steve Job’s public unveiling of the iPhone. She shares with the audience the common storytelling structure utilized by compelling presenters that you can apply to your next effort.

2. The beauty of data visualization

Speaker: David McCandless

Data is the lifeblood of IT, the business, and many an IT leader presentation. But on its own, data can be lifeless – or worse, ineffective or misleading.

British data journalist David McCandless is skilled at transforming complex data sets into engaging data visualizations that are not only lovely to look at but also instantly bring to life the stories within the data. Data is not the new oil, he says, but the new soil – “a fertile, creative medium” – if you know how to manipulate and design it. McCandless shares his tips for visualizing information so that an audience can see the patterns and connections that matter.

3. How to speak so that people want to listen

Speaker: Julian Treasure

The first thing IT leaders consider when preparing for a presentation might be the visuals, the words, or even the best outfit to wear – all important components. But they may be overlooking one of the most important instruments in their toolkits: Their voices. Sound and communication expert (and five-time TED speaker) Julian Treasure argues that what you say may be less important than how you say it, and outlines some of the most important aspects of vocal delivery.

4. Your body language may shape who you are

Speaker: Amy Cuddy

With nearly 50 million views, social psychologist Amy Cuddy’s now well-known TED Global 2012 Talk can help IT leaders harness another important aspect of presenting: body language. Her talk is not simply about how body language impacts how others see us, but also how we see ourselves. In this video, IT leaders can learn all about the “power pose” – a way of standing confidently like Superman or Wonder Woman. While there was some criticism of the science behind Cuddy’s research about power positions and their impact on hormones, which she has since refuted, IT leaders can try the posing advice out for themselves before stepping on the stage or into the boardroom.

how to give a good presentation ted talk

Related content

Harvard Business Review How to Keep Your Top Talent CIO

6 dos and don’ts for next-level slides, from a TED presentation expert

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how to give a good presentation ted talk

Want to prevent yawns and glazed-over eyes? Before you deliver your next speech, pitch or address, learn how to create exceptional slides by following these rules (with real before-and-afters).

Slides are an expected and crucial part of most speeches, presentations, pitches and addresses. They can simplify complex information or messages, showcase relevant images, and help hold an audience’s attention. But quite often, the best slides aren’t those that make people sit up and comment on how good they are; instead, they’re the ones that people take in without really noticing because the content is effortlessly conveyed and matches the speaker’s words so well.

These days, showing high-quality slides is more important than ever. “We’re living in a visual culture,” says Paul Jurczynski , the cofounder of Improve Presentation and one of the people who works with TED speakers to overhaul their slides. “Everything is visual. Instagram is on fire, and you don’t often see bad images on there. The same trend has come to presentations.”

He says there is no “right” number of slides. However, it’s important that every single one shown — even the blank ones (more on those later) — be, as Jurczynski puts it, “connected with the story you’re telling.” Here, he shares 6 specific tips for creating the most effective slides. ( Note: All of the examples below were taken from the actual slides of TED speakers. )

1. Do keep your slides simple and succinct

“The most common mistake I see is slides that are overcrowded. People tend to want to spell everything out and cover too much information,” says Jurczynski. Not only are these everything-but-the-kitchen-sink slides unattractive and amateurish, they also divert your audience’s attention away from what you’re saying. You want them to listen to the words that you slaved over, not get distracted by unscrambling a jam-packed slide.

“The golden rule is to have one claim or idea per slide. If you have more to say, put it on the next slide,” says Jurczynski. Another hallmark of a successful slide: The words and images are placed in a way that begins where the audience’s eyes naturally go and then follows their gaze. Use the position, size, shape and color of your visuals to make it clear what should come first, second and so on. “You don’t just control what the audience sees; you have to control how they see it,” says Jurczynski.

BEFORE: Too crowded 

After: easy to absorb.

how to give a good presentation ted talk

2. Do choose colors and fonts with care

Colors and fonts are like the herbs and spices of your presentation. When used wisely and with intention, they’ll enhance your slides; but when tossed in haphazardly, they’ll make it an unappealing mess.

Let’s start with color. “Color is a key way to communicate visually and to evoke emotion,” says Jurczynski. “It can be a game changer.” Your impulse might be to pick your favorite hue and start from there, but he advises, “it’s important to use color with a purpose.” For example, if you’re giving a presentation about a positive topic, you’ll want to use bright, playful colors. But if you’re speaking about a serious subject such as gun violence or lung cancer, you’d probably go for darker or neutral colors.

While it’s fine to use a variety of colors in your presentation, overall you should adhere to a consistent color scheme, or palette. “The good news is you don’t need a degree in color theory to build a palette,” says Jurczynski. Check out one of the many free sites — such as Coolors or Color Hunt — that can help you assemble color schemes.

With fonts, settle on just one or two, and make sure they match the tone of your presentation. “You don’t have to stick to the fonts that you have in PowerPoint,” or whatever program you’re using, says Jurczynski. “People are now designing and sharing fonts that are easy to install in different programs. It’s been an amazing breakthrough.” Experiment. Try swapping a commonly used font like Arial for Lato or Bebas , two of many lesser known fonts available online. Most important: “Use a big enough font, which people often forget to do,” advises Jurczynski. Your text has to be both legible and large enough to read from the back of the room, he recommends — about 30 points or so.

BEFORE: Weak and hard-to-read font, muddy colors 

how to give a good presentation ted talk

AFTER: Strong font, color that’s striking but not jarring

how to give a good presentation ted talk

3. Don’t settle for visual cliches

When you’re attempting to illustrate concepts, go beyond the first idea that comes to your mind. Why? The reason it appears so readily may be because it’s a cliché. For example, “a light bulb as a symbol for innovation has gotten really tired,” says Jurczynski. Other oft-used metaphors include a bull’s-eye target or shaking hands. After you’ve come up with your symbol or idea, he advises people to resist the lure of Google images (where there are too many low-quality and clichéd choices) and browse other free image sites such as Unsplash to find more unique visuals. One trick: If you do use stock, amp it up with a color overlay (as in the pic at the top of this article) or tweak it in some other way to counteract — or at least muffle — its stock-i-ness.

One potential source of pictures is much closer at hand. “If it fits the storyline, I encourage people to use their own images,” says Jurczynski. “Like one TED Talk where the speaker, a doctor, used photos of his experience treating people in Africa. That was all he needed. They were very powerful.” Major caveat: Any personal photos must support your speech or presentation. Do not squander your audience’s precious time by showing them a gratuitous picture of your children or grandparents — beautiful as they may be.

BEFORE: Fake-looking stock photo to illustrate teamwork 

After: eye-catching photo of nature to illustrate teamwork.

how to give a good presentation ted talk

4. Don’t get bogged down by charts and graphs

Less is also more when it comes to data visualization. Keep any charts or graphs streamlined. When building them, ask yourself these questions:

What do I want the audience to take away from my infographic?

Why is it important for them to know this?

How does it tie into my overall story or message?

You may need to highlight key numbers or data points by using color, bolding, enlarging or some other visual treatment that makes them pop.

Maps are another commonly used infographic. Again, exercise restraint and use them only if they enhance your talk. “Sometimes, people put a map because they don’t know what else to show,” says Jurczynski. He suggests employing labels, color schemes or highlighting to direct your audience where to look. He adds, if you have the skill or know an artist, “you may even consider a hand-drawn map.”

BEFORE: Yikes! What’s important?!? AFTER: The takeaway is clear

5. don’t be scared of blank slides.

It may seem counterintuitive, but at certain points in your speech or pitch, the best visual is … no visual at all. “At the beginning, I was not a fan of blank slides,” says Jurczynski. “But the more talks I’ve seen, the more a fan I am of them, because sometimes you want all the attention on yourself and you don’t want people distracted by what they see in the slides. Or, you might use them to give the audience a visual break from a series of slides. Or maybe you want to shift the mood or tempo of the presentation.”

The blank slide is the visual equivalent of a pause, and most stories could use at least one. And with blank slides, Jurczynski has one main “don’t”: “You cannot use white blank slides, because if you do, people will see it and think something is broken.”

how to give a good presentation ted talk

6. Do remember to practice

The easiest way to figure out if your slides really work? Recruit a colleague, friend or family member, and run through your entire presentation with them. Sometimes, people can get so carried away with rehearsing their delivery and memorizing their words that they forget to make sure their slides complement and synch up with what they’re saying.

“Even if you have the best visual s in the world, you need to practice in front of someone else. Once you start practicing, you may see, ‘I’m talking about a sad story, but on the slide behind me, I have something funny and that doesn’t make sense,'” says Jurczynski. “Or, ‘Oh, this could be a good place for a blank slide.’”

About the author

Amanda Miller manages curation for partner events at TED.

  • business advice
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  • idea visualization
  • presentation literacy
  • public speaking

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How to Give a Great Presentation (+ Expert Tips)

Althea Storm

Published: November 14, 2023

In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event.

woman gives presentation tips at a conference

So we’ve spoken to experts across several industries who shared some presentation tips that can help you overcome the fear of public speaking, which affects 75% of the general population .

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

In this piece, you’ll also learn the elements of a great presentation and the breakdown of a real-life TED talk that encompasses most of the tips provided by experts.

Table of Contents

What makes a presentation great?

Presentation tips to follow, presentation tips in action.

A great presentation is one that starts off in a compelling manner that grabs the audience’s attention from the start.

It maintains a clear and structured narrative throughout, seamlessly transitioning between key points while incorporating engaging visuals to reinforce each idea.

In the end, a great presentation leaves a lasting impact that inspires and empowers the audience and encourages them to take action, both in their personal lives and in their surroundings.

Here are five elements of a great presentation.

how to give a good presentation ted talk

"All the advice I gave in the presentation was peppered with personal anecdotes and examples, which made it more meaningful and memorable. I ended up having the top-rated talk at the conference based on audience feedback.”

Doty’s not the only person who thinks stories are a great vehicle to deliver the message of your presentation. Cody Candee , the founder and CEO of Bounce shares the same sentiment: sharing stories = connecting with your audience.

“Many presenters make their data the focal point of their presentation, but this approach fails to take into account how people connect information to their own experiences or how the human brain creates relational memories.”

Candee continues: “Talking about your own personal experiences, employing mild self-deprecating humor, and adding observational tales can create the connection between the data you are dispensing and the parts of your audience’s brains that take in and store information."

"Adding storytelling to your presentation helps you move away from sterile data distribution and toward the human element that makes your data meaningful.”

how to give a good presentation ted talk

"However, as soon as the audience figures out that you’re reading the text, it reads ahead of you because it can read faster than you can speak. The result is that you and the audience are out of sync.”

Kawasaki goes as far as saying that many presenters use small fonts because they haven’t memorized their presentations well enough. His solution? Use a font no smaller than 30 points.

“I guarantee it will make your presentations better because it requires you to find the most salient points and to know how to explain them well,” Kawasaki writes.

Note: Using a font size of 30 and above in your slides is also beneficial for audience members who have visual impairments.

9. Show your passion.

Have you noticed that it’s quite easy to spot when someone is actually excited about the topic they’re presenting — as opposed to someone who doesn’t care?

That’s because passion can’t be faked.

You can spend months getting the outline, words, and delivery right for your speech, but if you aren’t fascinated by what you’re presenting, the audience will catch on. You can’t expect people to be enthusiastic about your presentation when you aren’t excited yourself.

Showing genuine passion for your topic fosters a sense of intimacy between you and your audience. Your listeners will catch the “excitement bug” from you and become interested in what you have to say.

Pro tip: Before you give a presentation, take awesome time to remind yourself why the topic is so fascinating to begin with. When you know why, you’ll be able to pass on that energy to your listeners.

10. Develop stage presence.

The first time I had to give a speech, I was eight years old, and the speech was directed to my elementary schoolmates. My heart was beating so fast, and my hands were shaking.

When the time came, I stood in front of the crowd, stared at some tree in the distance, and reeled off the entire speech without moving a muscle.

My stage presence was zero. Nothing.

If you’re reading this, chances are, you’re not in elementary school, and you’re about to give a serious presentation. While standing stiff as a board with your arms stuck to the sides of your body won’t cut it, you don’t need to do too much either.

In his piece, Chris Anderson, TED Talks’ curator, wrote, “Getting the words, story, and substance right is a much bigger determinant of success or failure than how you stand or whether you’re visibly nervous. And when it comes to stage presence, a little coaching can go a long way.”

According to Chris, the biggest mistake people make with their stage presence is moving their bodies too much.

"People do this naturally when they’re nervous, but it’s distracting and makes the speaker seem weak. Simply getting a person to keep his or her lower body motionless can dramatically improve stage presence.”

Pro tip: If walking around the stage comes naturally to you, you can do that. If not, it’s best to stand still (not stiffly) and rely on hand gestures for emphasis.

11. Engage with the audience.

Earlier, I mentioned that you can start off your presentation by asking your audience questions. Well, the engagement shouldn’t stop there; it should continue throughout the entire presentation, however long it is.

There are many ways to engage with your audience. The most common method is to ask questions they can easily answer. How many of you have experienced this? Can you raise your hand if you’re familiar with this situation?

You can ask direct questions to your audience members to explain a point. Or you can use a person from the audience (whose name you should know) to illustrate a situation or an idea.

12. Practice, practice, practice.

Reading your entire presentation from a slide deck is a recipe for disaster. Slide decks (and other visual aids) are meant to be complementary, which means you’ll have to memorize the bulk of your speech.

“The only way to give a relaxed talk that sounds like it isn't rehearsed is to rehearse it a lot,” says Dr. James Whitehead, the CEO of My Green Window .

“When you can relax a little and rely on muscle memory to do most of the talk for you, you will be able to enjoy the experience and build a more positive relationship with the audience through your body language and clear pronunciation.”

Dr. Whitehead is right. Practice makes perfect. After writing out your presentation speech, you’ll need to practice continually until you know the speech inside out.

There are several ways to practice your speech, including:

  • In front of the mirror (it’s cliche, but it works).
  • Doing mock presentations to your friends and family.
  • Rehearsing your presentation with your colleagues.

Pro tip: Choose a quiet place to memorize your speech so you can concentrate. If you’re rehearsing in front of others (friends, family, colleagues, etc.), ask for honest feedback. You’ll know where to improve. You can also time your presentation so you’ll know how long it’ll take you to deliver it.

how to give a good presentation ted talk

Bevy’s talk encompasses all the elements of a great presentation, starting with her opening line, “I am a late bloomer.”

This is a strong start because it’s hard to imagine that Bevy Smith, a prominent TV personality and business professional, didn’t achieve success early in life.

Throughout her presentation, Bevy shared personal anecdotes with the central idea that you can be whatever you want to be, no matter how old you are.

She spoke confidently about how, as a 38-year-old fashion advertising executive, she quit her job when she realized that she was unhappy with her life. She segued into telling uplifting stories about her 94-year-old mother, Lolly, who’d always known what she wanted and who she was at heart.

During the presentation, Bevy peppered her speech with funny quips, like calling Jay-Z a Brooklyn poet and talking about how ‘Black don’t crack’ in the segment about the literal beauty of aging. So, while she didn’t directly ask interrogative questions, Bevy still interacted with the crowd through humor.

For her closing statement, Bevy challenged the common maxim, “Be your most authentic self,” by asking thought-provoking questions like: “What if you don’t really know who you are because you’ve suppressed your inner self?”, “Who am I at my core?” and “How am I perceived — and how would I like to be perceived?”

This is the train of thought that’ll linger in the minds of the audience after Bevy’s long left the stage. That’s her call-to-action.

Throughout the entire presentation, Bevy used no slides. She didn’t move around a lot on the stage, either. Instead, she relied on the power of her voice, her gesticulations, and the substance of her speech to make the necessary impact.

And it worked superbly.

Give a Powerful and Impactful Presentation

Giving a great presentation is a daunting task, but it isn't exactly rocket science.

Quite a lot of people experience presentation jitters, but you can drastically reduce your chances of delivering a bad presentation by following the tips outlined above.

While every audience is different, a general rule is that knowing your topic in and out and practicing your speech well ahead of time will give you the confidence you need to give a great presentation.

Don’t forget to enlist the help of your friends, family, and colleagues; they can look over your slides, help you predict audience questions, and give you pointers on where to improve.

Blog - Beautiful PowerPoint Presentation Template [List-Based]

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10 ways to prepare for a TED style talk

10 ways to prepare for a ted format talk header

Nancy Duarte

I’ve given all types of talks. And while all presentations take an investment to make them effective, the creation of a high-stakes, beautifully staged TED-style talk often proves to be especially difficult. It takes work to craft the talk, and then even more to make the delivery sound natural.

What makes preparing for a TED Talk so tough?

A TED Talk is 18 minutes long—a length that was chosen by TED organizers based both on neuroscience and strategy . They understood that 18 minutes was long enough for a speaker to flesh out an idea, but short enough that a listener could take in, digest, and understand all of the important information.

TED curator Chris Anderson explains :

“The 18-minute length works much like the way Twitter forces people to be disciplined in what they write. By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. What is the key point they want to communicate? It has a clarifying effect. It brings discipline.”

In reality, creating a talk that is ONLY 18 minutes, instead of 45, is tougher than you might imagine. Woodrow Wilson summed up the process of giving a short, but effective speech best when he said:

“If I am to speak ten minutes, I need a week for preparation; if fifteen minutes, three days; if half an hour, two days; if an hour, I am ready now.”

Not only is the 18-minute speech editing process challenging, but the rehearsal process takes a lot of time. In fact, I discovered that the amount of rehearsal time required is inversely proportionate to the length of the talk. True story: for the last 18-minute TEDx Talk I gave, it took me approximately 18 hours to rehearse.

Preparation tips: How to give a TED Talk that gets a lot of views

Here are ten preparation tips for how to give a TED Talk that fits within tight time limits and results in a presentation that’s as effective as possible.

1. Print your current slide deck as 9-up handouts.

The 9-up format is conveniently the same size as the smallest sticky note. When I prepared for my TEDx Talk , I arranged and re-arranged my message onto sticky notes—adding sticky notes until I was happy with the flow. If I’m whittling down my talk from, say, a 40 minute talk, I make sure I cut at least half of my slides. Keep trimming and trimming until you feel you are close to 18 minutes. During this process it becomes clear that your big idea can be communicated in a succinct, distilled manner.

2. Solicit feedback.

Assemble a handful of people who are effective presenters that you trust to give honest, unfiltered feedback on your narrative and slides. Verbally run the ideas by these folks (it doesn’t have to be a formal presentation). Have them look at all the slides at once so they give feedback on the “whole,” not the parts. Have them give you feedback on the content you’ve chosen and ask whether they think it will resonate with your audience. Consider doing this a handful of times: when I did my TEDx Talk, I repeated this step four times, twice with my ExComm Manager and twice with my company President. After they added their insights, I was ready to have the slides designed.

3. Rehearse with a great (honest) communicator.

Choose someone you trust and also that understands how to give a TED Talk, and rehearse with them. In my case, I rehearsed with a Duarte speaker coach . She would say honest things like: “When you say it that way, it can be interpreted differently than you intended,” “When you use that term, you come across derogatory,” “I thought that when you said it last time it was better, you said…” She worked hard tracking phrases and rounds of what was said. When it comes to preparing for a TED Talk, honesty is the best policy. Make sure your coach is not afraid to speak up; 18 minutes goes by fast. You love your material and you want to include all of it, but if you want to master how to give a TED Talk successfully, you need someone you trust to help you murder your darlings.

4. Close the loop.

A lot of times, as the presenter, you know your material so well that you think you’re making each key point clear. You might not be. Your coach should make sure you are telling people why. It’s the “why” around our ideas that make them spread, not the “how.” Articulate the why so your audience understands what’s magnificent about your big idea.

Captivate black button

5. Practice with clock counting up.

The first few times, rehearse with the clock counting up. That’s because if you go over, you need to know how much you’re over. Do NOT be looking at the clock at this time. Have your coach look at it because you don’t want to remember any of the timestamps in your mind. Finish your entire talk and then have your coach tell you how much you need to trim. Keep practicing until you’re consistently within 18 minutes. Your coach should be able to tell you to trim 30 seconds here or add 15 seconds there so that your content is weighted toward the most important information.

6. Practice with clock counting down.

Once you’re within the timeframe, begin practicing with the clock counting down. You need to set a few places in your talk where you benchmark a time stamp. Calculate where you need to be in the content in six-minute increments. You should know roughly where you should be at 6, 12 and 18 minutes. You should know which slide you should be on and what you’re saying so that you will know immediately from the stage if you’re on time or running over.

7. Be noteworthy.

Your coach is there to jot down what you say well and what you don’t. They should work from a printout of the slides and write phrases you deliver effectively so they can be added to your script. They should help you capture phrases so you can type them into your notes.

8. Don’t be camera shy.

Videotape some of your final practices. It doesn’t have to be a high-end video setup—I’ve used my iPhone camera on a tripod in a hotel room. You just need to feel like something’s at stake. Videotaping yourself helps you get used to looking at the camera, and you can review the video to look at your stage presence, eye contact, gestures, plus identify any expressions that need modification. Also, if you do an especially good practice run, you can go back and listen to the audio and add the best snippets to your slide notes. The TED audience has only about 1,000 people in it, but the TED.com audience has millions. So, talk to the camera like there are humans on the other side of it.

9. Do one more FULL timed rehearsal right before you walk on stage.

Right before you go onstage (we’re talking day-of), do one more timed rehearsal. This will ensure that you know the speech and that you’re well aware of where you might need to slow down or speed up.

10. Have two natural ending points.

I gave a TED-style talk in India with a head cold. I knew I’d possibly lose track of timing. Give your talk two natural ending points. Pick two natural places you could stop in your talk, then demarcate those as possible endings. That way, if you’re running way over, you can stop at your first ending point, and while your audience may miss out on some inspirational or emotional ending, they’ll have heard all of the most important information that matters.

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10 tips for speaking like a Ted Talk pro

Advice from the experts on how to make any presentation sing

By Katherine Lee

February 2017, Vol 48, No. 2

Print version: page 64

Advice from the experts on how to make any presentation sing

Psychologists and graduate students are often called upon to speak to an audience, whether to give a conference presentation, deliver a lecture to a class, lead a meeting or give a talk in the community. But public speaking is a skill that comes more naturally to some than to others, and there are some common pitfalls to avoid, such as seeming disorganized or looking down at notes rather than at your audience.

Regardless of how practiced you may be at public speaking, there are some very effective strategies to use to deliver engaging talks. The next time you have a speaking engagement, try these tips to deliver your message like a TED Talk presenter:

1. Know your audience. Keep in mind whom you are going to be addressing when you craft your presentation, says Robert Sternberg, PhD, a former APA president who is a professor of human development at Cornell University. Is the audience going to be mainly fellow psychologists, health professionals, other professional groups, students or consumers? What do they want and need to hear? Knowing whom you are speaking to will help you tailor the talk and will help keep the audience engaged.

2. Keep it simple, especially if you're going to give a talk to a general audience. "People have a tendency to give presentations the audience doesn't understand," says Barry Schwartz, PhD, a psychology professor emeritus at Swarthmore College and a visiting professor at the Haas School of Business at the University of California, Berkeley. He suggests giving a talk that makes people feel like they're smart and like they want to learn more about the topic. "The curse of knowledge is that once you know something, you forget what it was like when you didn't know it," he says. "I imagine that I'm going to present to my grandmother, who had a fifth-grade education."

3. Emphasize connection over content. To best engage listeners, build your speech from an emotional place rather than from the content, says Kristi Hedges, leadership coach and author of the 2011 book "The Power of Presence: Unlock Your Potential to Influence and Engage Others." Rattling off facts and figures and talking at the audience isn't effective if they aren't interested in what you are saying. "Be clear about what you want the audience to walk away with when they leave and use that intent as a structure to frame your talk," says Hedges. Your passion for a topic can draw people in; talking without any enthusiasm for the topic can deplete energy in the room and eclipse your message. "Talk to persuade, not just to inform," adds Sternberg.

4. Be authentic. Some speakers may try to sound like someone they admire instead of being themselves, notes Daniel Gilbert, PhD, professor of psychology at Harvard University. "Some people try to sing like their favorite singer or dance like their favorite dancer," says Gilbert. "Similarly, some speakers may try to sound like Martin Luther King Jr. or John F. Kennedy." Authenticity—sounding like yourself and using everyday language—is key to getting your message across to an audience, says Gilbert.

5. Diversify your delivery. People don't learn just by listening—different people learn in different ways, says Susan H. McDaniel, PhD, APA's 2016 president. Use visual tools (such as slides or a video), incorporate research and tell stories. Anecdotes can be a particularly effective way to connect with an audience. "It could be a story about yourself, especially if you're using humor and making fun of yourself," says McDaniel. One important tip to keep in mind about multimedia presentations: Don't let the technology obscure what you're trying to say, says Schwartz. "PowerPoint is incredibly powerful, but use it to get halfway there, rather than expecting it to do the whole job for you," he says.

6. Shake it up. Another reason to use different media in your talk is to make it more dynamic and compelling. "Using mixed media creates energy and vibrancy," says Hedges. Think about ways to use slides, video, audio, handouts, props and even spontaneous smartphone polls to engage your audience. You might, for instance, start with a video and then use powerful images later in your talk, says Hedges. Or you can begin with an engrossing question and use the audience feedback as data with polling software such as Poll Everywhere .

7. Stick to your points. Before you talk, determine your main points and outline them, says McDaniel. Some people refer to notes on stage while others may use PowerPoint or Keynote slides as prompts. One cautionary tip: Avoid simply putting the text of your speech in slides. "Writing out the words you'll be saying on slides is boring," says McDaniel. "Slides should be used for emphasis."

8. Know the setup. Have a run-through in the space you'll be speaking at if possible, especially if you'll be talking in front of a large audience. Test the tech system during that practice run to troubleshoot possible problems in advance. For instance, the sound may not run properly with your video or your slides may be set up behind you (which would mean you'll have to constantly turn your head to see where you are in your talk).

9. Don't lecture the whole time. Keep in mind that people don't have long attention spans. If you need to explore a topic deeply, use humor, an engaging video or other media to present various aspects of the topic. You can also break up a long talk by posing questions to the audience, suggests Hedges.

10. Leave time for questions. Talking until the last minute is a common mistake many speakers make, says Hedges. If you have an hourlong presentation, plan for 45 minutes of talking and 15 minutes for questions.

A Ted Talk on Ted Talks: To watch a video on how to give a great talk, go to www.ted.com/talks/chris_anderson_teds_secret_to_great_public_speaking .

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How to build a TED Talk-worthy presentation

Presentation Shapes Image

If you’ve experienced the challenge of developing and/or delivering an important presentation to a good-sized audience, there’s a chance you hoped it would go as well as a TED Talk—those incredibly well regarded presentations first popularized by the TED Foundation in the mid 2000s. TED Talks are often considered the “Everest” of engaging, informative presentations. Killing it on the TED stage is significant.

So with the intention of acting as your presentation sherpa, this article offers 8 steps to give you the best chance of building and delivering a TED Talk-worthy presentation.

how to give a good presentation ted talk

TED Talks. People listen.   ‍

TED is a nonprofit with a mission to “spread ideas.” It began as a one-off conference (on technology, entertainment and design) in 1984—eventually evolving to a point where it launched an audio and podcast series called TED Talks .

From the history page on their site:

“ The first six TED Talks were posted online on June 27, 2006. By September, they had reached more than one million views. TED Talks proved so popular that in 2007, the TED website was relaunched around them, giving a global audience free access to some of the world’s greatest thinkers, leaders and teachers.”

As a result of their success and popularity, TED Talks have inspired many other presentation-centric activities and events—such as conference keynotes and investor fundraising “demo days.”

What makes a TED Talk?

TED presenters arrive from all walks of life, and although their TED Talks span a wide range of topics, they all share a few characteristics:

  • 18 minutes or less. This is a TED rule, initiated by their founder, Chris Anderson, and also backed by scientific research . The basic premise is 18 minutes is long enough to do the job, but short enough to avoid having your audience begin to lose interest.
  • A big idea, worth sharing. Again, straight from TED. But expecting to deliver a compelling presentation that relays several meaty ideas in under 20 minutes is wishful thinking. By focusing on a single, compelling concept—you ensure maximum impact and can more successfully communicate key points.
  • Large audience, sizable venue. One-to-one, or one-to-few presentations delivered in a meeting or conference room play by different rules. We’re not addressing those here.

8 steps to the TED Talk mountain top

TED Talks are so well done they can almost seem magical. But it isn’t wizardry that makes them so compelling. In fact, there’s a formula you can follow—8 steps that will allow your presentations to deliver similar impact:

Step 1: Know your audience

This is fundamental for maximizing the success of any communication. In order to relay your “big idea” in the most effective way, you need to understand what your audience knows and cares about. Then tailor your presentation appropriately.

If you’re presenting to a new or relatively unknown audience, there are some quick ways to gather intel—such as researching and reading an applicable Reddit thread, or having a quick conversation with someone who’s more familiar.

Step 2. Scout your venue

As a general rule, the background of your slides should match the room in which you’re presenting. It’s not uncommon for large venues to be darkened so the visual focus is on what’s on stage. In some instances, however, stage environments can be illuminated or even a specific color or color theme. Matching slide backgrounds to the specifics of your venue can be very effective—allowing eyes to be drawn to the presentation’s content, not the full outline of the slides themselves.

how to give a good presentation ted talk

Keep audience viewing angles and distance in mind as well. You want them on the edge of their seats, but not because they’re leaning forward and squinting to try and make out your tiny words.

how to give a good presentation ted talk

Step 3. Think about your presentation as a whole

Your presentation is a story. It should flow from start to finish, and you should understand the primary points you want to make along the way. Look for the “big opportunities” and use your slides to truly highlight them. Not every slide should “Wow!” Some should be supportive and lead up to your key points—just like scenes in a movie plot. If every slide (or every scene) is intense, nothing will stand out. Outlines, index cards or sticky notes can be helpful at the early stages when you’re planning the arc of your story.

how to give a good presentation ted talk

Step 4. One concept per slide (okay, maybe two)

To successfully make a point, you need your audience to be able to focus in and “get it.” So instead of asking a single slide to carry the load of relaying multiple concepts, put the second (or third or fourth) on their own slides. It can even make sense to relay a single concept across multiple slides. This allows the speaker to spend more time on it without losing momentum.

how to give a good presentation ted talk

In some instances, you may be starting with a recycled slide your presenter happens to love—although you can see it’s relaying too many things. In such a case, ask the presenter to literally present the slide to you, and listen for the one (or maybe two) key messaging concepts they’re trying to relate. Build the new slide content to support those, and put everything else in the speaker notes.

Working with a client to distill a keynote’s story down to a few big, clarified points can be difficult work. But if we’re successful, the result is truly transformative. David Mack Co-founder, SketchDeck

Step 5. Minimalize

The slides are there to support your presenter—not to steal the show. The focus should be on speaker. Think single graphics and/or few words over phrase. Think phrase over sentence. Sentence over… (don’t even THINK about multiple sentences). You don’t want the audience to start reading, and stop listening.

The slide content is supporting the message, not relaying it. Everything on your slides should be meaningful. No placeholders, watermarks, headers or footers. If you haven’t determined this already, using your standard company presentation template probably isn’t a good idea. (Looking for an event or presentation specific presentation template? SketchDeck can help with that!)

how to give a good presentation ted talk

Step 6. Maintain top quality

This is a premium presentation, and it needs to look and feel that way. No grainy photos, watermarked stock images, family snapshots, placeholder text or clip art. Just. Don’t. Do it. This is a day for Tiffany’s, not Target.

Step 7. Consider motion

Videos and animation can add a different and engaging dimension to your presentation. If done well, they offer a level of cinematic drama that can enhance the magic of a live performance.  But keep the previous steps in mind if you go this route. Every visual element needs a reason to be there. Everything must help tell the story.

Step 8. Get a great presenter

The reality is a speaker can make or break a presentation. A bad presenter can ruin a perfect presentation. And as much as it pains us to write this, a great presenter doesn’t really need slides (see Step 5 above). Therefore, if you’re presenting, practice—ideally in front of someone who will be brutally honest. You should also consider hiring a coach.

SketchDeck recommends taking the presentation to a small, controlled audience a week or so before the event to see how it delivers. Not only is it a great practice opportunity, it allows time for last minute adjustments.

And most importantly, hear feedback and adapt accordingly. If you’re not the presenter, ask whoever is to do the same. Great presenters are not born. It takes work, and the vast majority of that work is done before a speaker steps on stage.

It usually takes me more than three weeks to prepare a good impromptu speech. Mark Twain

The big day

The audience is rapt… pin drop silent. Elegant slides flip in perfect timing behind your delivery. You pause—at just the right point—confidently adjusting the cuffs of your black turtleneck.

“They’re mine,” you think. And you’re right.

Fired up to blow away your next audience? So are we. SketchDeck would love to partner with you to help make your next presentation TED Talk-worthy.

Additional resources

https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks

https://synapsiscreative.com/5-best-slide-decks-tedx/

https://blog.ted.com/10-tips-for-better-slide-decks/

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Rob Lewczyk

  • Originally published on January 30, 2020

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how to give a good presentation ted talk

10 tips on how to make slides that communicate your idea, from TED’s in-house expert

how to give a good presentation ted talk

When your slides rock, your whole presentation pops to life. At TED2014, David Epstein created a clean, informative slide deck to support his talk on the changing bodies of athletes . Photo: James Duncan Davidson/TED

Aaron Weyenberg is the master of slide decks. Our UX Lead creates Keynote presentations that are both slick and charming—the kind that pull you in and keep you captivated, but in an understated way that helps you focus on what’s actually being said. He does this for his own presentations and for lots of other folks in the office. Yes, his coworkers ask him to design their slides, because he’s just that good.

We asked Aaron to bottle his Keynote mojo so that others could benefit from it. Here, 10 tips for making an effective slide deck, split into two parts: the big, overarching goals, and the little tips and tricks that make your presentation sing.

Gavin-AllHands-20140710-1.0.001

Aaron used this image of a New Zealand disaster to kick off a slide deck from TED’s tech team — all about how they prepares for worst-case scenarios. He asked for permission to use the image, and credited the photographer, Blair Harkness. View the whole slidedeck from this presentation.

The big picture…

  • Think about your slides last . Building your slides should be the tail end of developing your presentation. Think about your main message, structure its supporting points, practice it and time it—and then start thinking about your slides. The presentation needs to stand on its own; the slides are just something you layer over it to enhance the listener experience. Too often, I see slide decks that feel more like presenter notes, but I think it’s far more effective when the slides are for the audience to give them a visual experience that adds to the words. .
  • Create a consistent look and feel . In a good slide deck, each slide feels like part of the same story. That means using the same or related typography, colors and imagery across all your slides. Using pre-built master slides can be a good way to do that, but it can feel restrictive and lead to me-too decks. I like to create a few slides to hold sample graphic elements and type, then copy what I need from those slides as I go. .
  • Think about topic transitions . It can be easy to go too far in the direction of consistency, though. You don’t want each slide to look exactly the same. I like to create one style for the slides that are the meat of what I’m saying, and then another style for the transitions between topics. For example, if my general slides have a dark background with light text, I’ll try transition slides that have a light background with dark text. That way they feel like part of the same family, but the presentation has texture—and the audience gets a visual cue that we’re moving onto a new topic. .
  • With text, less is almost always more . One thing to avoid—slides with a lot of text, especially if it’s a repeat of what you’re saying out loud. It’s like if you give a paper handout in a meeting—everyone’s head goes down and they read, rather than staying heads-up and listening. If there are a lot of words on your slide, you’re asking your audience to split their attention between what they’re reading and what they’re hearing. That’s really hard for a brain to do, and it compromises the effectiveness of both your slide text and your spoken words. If you can’t avoid having text-y slides, try to progressively reveal text (like unveiling bullet points one by one) as you need it. .
  • Use photos that enhance meaning . I love using simple, punchy photos in presentations, because they help what you’re saying resonate in your audience’s mind without pulling their attention from your spoken words. Look for photos that (1) speak strongly to the concept you’re talking about and (2) aren’t compositionally complex. Your photo could be a metaphor or something more literal, but it should be clear why the audience is looking at it, and why it’s paired with what you’re saying. For example, I recently used the image above—a photo of a container ship about to tip over (it eventually sank)—to lead off a co-worker’s deck about failure preparation. And below is another example of a photo I used in a deck to talk about the launch of the new TED.com . The point I was making was that a launch isn’t the end of a project—it’s the beginning of something new. We’ll learn, adapt, change and grow.

Here, a lovely image from a slidedeck Aaron created about the redesign of TED.com . View the whole deck from this presentation .

And now some tactical tips…

  • Go easy on the effects and transitions . Keynote and Powerpoint come with a lot of effects and transitions. In my opinion, most of these don’t do much to enhance the audience experience. At worst, they subtly suggest that the content of your slides is so uninteresting that a page flip or droplet transition will snap the audience out of their lethargy. If you must use them, use the most subtle ones, and keep it consistent. .

mask-3

  • Try panning large images . Often, I want to show screen shot of an entire web page in my presentations. There’s a great Chrome extension to capture these—but these images are oftentimes much longer than the canvas size of the presentation. Rather than scaling the image to an illegible size, or cropping it, you can pan it vertically as you talk about it. In Keynote, this is done with a Move effect, which you can apply from an object’s action panel. .
  • For video, don’t use autoplay . It’s super easy to insert video in Keynote and Powerpoint—you just drag a Quicktime file onto the slide. And when you advance the deck to the slide with the video that autoplays, sometimes it can take a moment for the machine to actually start playing it. So often I’ve seen presenters click again in an attempt to start the video during this delay, causing the deck to go to the next slide. Instead, set the video to click to play. That way you have more predictable control over the video start time, and even select a poster frame to show before starting. .

users-chart

Lastly, I’d love to leave you with a couple book recommendations. The first is Resonate , by Nancy Duarte. It’s not so much about slides, but about public speaking in general – which is the foundation for any presentation, regardless of how great your slides are. In it, she breaks down the anatomy of what makes a great presentation, how to establish a central message and structure your talk, and more. (One of her case studies comes from Benjamin Zander’s charming TED Talk about classical music, a talk that captivated the audience from start to finish.) Think of this as prerequisite reading for my second recommendation, also by Duarte: Slide:ology . This is more focused on presentation visuals and slides.

Happy slide-making.

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Speak Up For Success

How to Create Your TED Talk: An 8-Step Process

by Jezra on March 9, 2017

First, A Little Background on TED

The TED conference (which stands for  technology, entertainment, design ) began life in 1984 as a yearly and very expensive conference where industry leaders and creative types gathered to exchange “Ideas Worth Spreading.”

Back then, it was all about the live experience, and speakers were expected to bring some quirky spontaneity to the stage.

But fast forward more than 30 years, and TED has become an institution, spawning countless local “TEDx” events, putting hundreds of speeches online each year, getting millions upon millions of views, and changing the way we all think about public speaking!

So, What  IS  a TED Talk?

According to Chris Anderson, the owner and global curator of TED, every TED talk starts with an idea :

“You have something meaningful to say, and your goal is to re-create your core idea inside your audience’s minds.” —from TED Talks: The Official TED Guide to Public Speaking

Anderson calls this idea “the gift in every great talk.” Your idea may:

  • Be common-sense (“Every kid needs a champion”) or counter-intuitive (“The way we think about charity is wrong”)
  • Describe a scientific breakthrough (“How bacteria talk”) or your own experience (“I am the son of a terrorist, here’s how I chose peace”)
  • Motivate people to action (“We need to talk about an injustice”) or greater self-awareness (“Your elusive creative genius”)

But in every case, your TED talk will begin with an idea.

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And whether or not your talk actually builds a model of your idea in your listeners’ brain — Anderson takes that literally, and research on “neural coupling” backs him up — your TED talk exists to communicate this idea to your listeners.

That is your talk’s one and only goal.

Other Qualities of Successful TED Talks

In TED’s secret to great public speaking (an eight-minute video that’s worth watching), Anderson offers three guidelines for creating your TED talk:

  • Focus on one major idea
Ideas are complex things; you need to slash back your content so that you can focus on the single idea you’re most passionate about , and give yourself a chance to explain that one thing properly… Everything you say [should link] back to it in some way.
  • Give people a reason to care
Stir your audience’s curiosity. Use intriguing, provocative questions to identify why something doesn’t make sense and needs explaining. If you can reveal a disconnection in someone’s worldview , they’ll feel the need to bridge that knowledge gap.
  • Build your idea with familiar concepts
Build your idea, piece by piece, out of concepts that your audience already understands … A vivid explanation… delivers a satisfying ah-hah! moment as it snaps into place in our minds.

These are important best practices, but they don’t tell you what to  do  to create a TED talk.

For that, try this…

8-Step Process for Creating Your TED Talk

Step 1. find an idea you want to share.

To hone in on your idea worth sharing, it can be useful to ask yourself things like:

  • What’s one assumption I’d like to challenge?
  • What’s a belief of mine that has changed, and why?
  • What does everyone miss when they think about my area of interest or expertise?

And remember, you’re looking for an idea . As Jeremey Donovan says in How to Deliver a TED Talk ,

…an idea is not a theme, a general truth, a platitude or a big goal. “Everyone wants to feel included” is not an idea, it’s a general truth. “Empowering women” is not an idea, it’s a topic.

Step 2. Develop an unexpected and/or catchy way to state your idea

If your idea can be stated in a catchy way, listeners will pay more attention and remember it more easily. Here are some examples (with more conventional versions of the same idea in parentheses):

  • We can solve malnutrition now (vs. Malnutrition is a problem that is finally, in our day and age, able to be resolved by advances in science.)
  • Almost dying saved my life (vs. A near death experience created the motivation for me to face and overcome problems that otherwise would have slowly killed me.)
  • Never, ever give up (vs. Cultivate the ability to commit without wavering; it’s an essential component of your lifelong success.)

Step 3. Collect anything and everything that relates to your idea

To re-create your idea in the minds of your listeners, you’ll need vivid examples, illustrations, stories, facts, questions, comments, etc.

So take a few days to notice anything and everything that relates to your idea, and collect these materials by writing them down, taking photos, recording your thoughts as sound files, etc.

Examples of things you might collect include:

  • a snippet of conversation
  • a quote you heard in high school
  • a story that relates to your idea
  • a fact, or cluster of data that supports it
  • a metaphor or analogy that helps explain it
  • a personal moment in your relationship with the idea
  • a physical object that will help your audience understand it (here, my client Erika Frenkel presents an anesthesia machine )

Basically, anything that comes to your mind at this stage should be collected.

And don’t worry yet about which materials will end up in your talk.

You can’t collect  things and evaluate  them at the same time, so just collect for now; you’ll have a chance to evaluate later.

Step 4. Start imagining how you might open and end your talk

While it’s too soon to choose your opening and close, it’s not too soon to start playing with ideas for these important parts of your talk.

An effective way to begin any speech (not just a TED talk) is to grab your audience’s attention — often with a human interest story, a surprising statistic, an unexpected observation, or a thought-provoking question.

There are probably some great attention-grabbers in the material you collected for Step 3. Pick one that you particularly like, and flag it as a possible  opening for your talk.

As for the close , you’ll probably want to end your talk in a positive, forward-looking way . This is often done by:

  • calling the audience to action;
  • painting a hopeful picture of the future; and/or
  • “paying off” (finishing, resolving) a story or discussion that has run through your talk, so that listeners get a sense of closure.

With your provisional opening and close in mind, you’re now ready to…

Step 5. Put the rest of your materials in a reasonable order

The middle of any speech is tricky, and a TED talk is particularly so, because TED talks can take just about any form you’d like.

So to tackle this part of your TED talk, take the materials you’ve collected and shuffle them until you find a good arrangement. To do this, you can:

  • Create a high-level outline (leave out most of the detail, just arrange the big points or elements)
  • Write each element (story, comment, observation, fact) on a 3 x 5 card and physically shuffle them to see different possible orders. (You can do this on a table, or digitally, by creating one slide per element and shuffling them with PowerPoint’s “slide sorter” feature)
  • Use sound (speaking out loud) instead of writing to put your talk elements into different sequences (Ask: Does it sound right if I tell that story first, then give the fact? How about if I give the fact first, then tell the story?)
  • Try any other method that works for you.

How will you know when the order is good?

Keep in mind that your goal is to create an understanding of your idea in the minds of your audience members , and try to arrange your explanations, comments, and stories in a way that leads to that goal. (You’ll get to test this on real people in Step 7.)

Trust your instincts: If something seems out of place to you, it probably is. Try moving it to a different part of your talk or even skipping it, and see if that works better.

And don’t expect to find the best organization for your talk the first time you try, because that almost never happens!

Step 6. Talk your way to a rough draft of your script

This is where your “speaking plan” becomes a “speech.”

Take your outline or list of ordered elements and talk about each item in turn.

When I’m writing a speech, I like to literally talk it out loud and type up what I’m saying as I’m saying it — but you can also use your computer’s voice recognition software to capture your words, or talk into the voice memo feature on your phone (this used to be called “dictating”) and type up the sound file later.

Why  record yourself talking  instead of just writing out the speech?

Because most of us get all formal and stiff when we write, and the ideal for a talk is that it sounds like you’re…  talking !

And here’s a hint:

As you do this step, pay particular attention to the way different elements (materials) that you’ve used in your talk are connected.

If, for example, you tell me that:

  • The river flooded, and
  • Some people moved out of the neighborhood…

I’ll want to know: Did people move  because  the river flooded? Did most people stay even though  the river flooded? Did the river flood  after  people had already moved?

When you spell things out clearly, people will form a clear picture of your point.

Step 7. Try out your Ted talk draft on a volunteer listener

The point of this step is to get feedback on how to improve the structure and clarity of your draft.

Ask someone you trust — a smart 10-year-old is perfect — to listen to your talk.

Read it to them (because you haven’t finalized, let alone memorized, it yet), and then ask them:

  • Did I explain my idea clearly?
  • Was there anything in my talk that you didn’t follow?
  • Was there anything you didn’t understand?
  • Did anything seem out of place?
  • Did I lose your interest anywhere?

If your listener wants to discuss the 6,000 facts you left out, or how your talk should really be about X instead of Y, gently lead them back to these questions.

The point is not to  change  your talk. The point is to  improve  it’s effectiveness.

Step 8. Repeat the following steps as needed

  • Based on your listener’s feedback, make changes that will improve your draft. But don’t get carried away editing; if it ain’t broke, don’t fix it! (And keep your old drafts in case you want to go back to something you did earlier; I number mine v1, v2, v3, etc.)

2. Practice delivering your new draft out loud.

3. Try out your new draft on a volunteer listener, get their feedback , and repeat these steps as often as needed until your talk has taken a satisfying shape.

And finally…

There’s no better time to start working on your talk than now. Even if your schedule is crammed, you’re better off working for a few minutes each day than leaving everything to the last minute!

And as you work this process, remember that perfection isn’t possible.

So instead of striving for perfection, prepare carefully, take your best shot, and try to  relax .

Your audience is going to love this talk — and you deserve to enjoy it, too!

Need Coaching or Speechwriting for Your TED Talk? Get in Touch!

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You May Also Want to Read...

  • Giving a TED-Style Talk? Here's How They're Different from Business Presentations
  • TED Has Eliminated Two Things That Used to Be Said In Most Speeches: Hello and Thank You. Should You?
  • Masterful Public Speaking: Daniel Kraft's TEDx Talk

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Lecture Series

How to give a ted talk (or make any presentation memorable).

presenter

Why? Is it because they are always incredibly interesting topics? Or because the speakers are world-class entertainers?  Perhaps. But as Paul Harvey might have said, there is a “rest of the story.”

Why TED talks are amazingly great and what you can learn from them for your presentation.

There is one common thread that runs throughout great TED talks. And it makes the talk compelling to almost anyone, regardless of the subject matter. Ready? Here it is:

The presenter finds a way to make a personal, emotional connection with each member of the audience.

There are five simple ways to do this and the great thing is, anyone can use them.

 1. create a story:.

You’ll notice that virtually every TED talk is a story. Why? Because people love stories. It’s why reading books, watching TV, and going to the theater are such popular pastimes.

Steve Jobs, one of the greatest speechmakers of all time, used storytelling. He never tried to sell anyone an iPad in a presentation. He created a story that would connect with each person—not about his device, but how his device would change their lives in a wonderful way.

 2. Use Humor with Care:

Everyone loves to laugh and everyone loves people who can make them laugh. Find ways to lighten the mood and you’ll win them over.

But be judicious about your humor. This is a presentation, not a comedy club routine. Keep it simple and be careful not to offend. A simple rule-of-thumb is that it’s okay to joke about yourself or your topic, but never make fun at the expense of someone else.

3. Don’t Say Too Much:

Keep your talk brief. The brain gets tired after about ten minutes and your audience will suffer fatigue at this point. If you have a 30-minute allotment, break it into three segments. Show a video, do a demonstration, or even have a guest segment with someone else. If your topic is suited for a Q&A session, this is a great way to end a presentation.

4. Have a “WOW” Moment

Bill Gates gave a TED talk in 2009 about mosquitoes, malaria, and education. During the middle of his speech, as he told the audience about mosquitoes spreading malaria, he opened a jar—and released a swarm of mosquitoes into the auditorium. “There’s no reason only poor people should have the experience,” he said to a room full of laughter (as he assured them that these particular insects were malaria-free).

You probably won’t need that dramatic a “wow” moment, but there should be one point, one picture, or one slide that you can use to drive home your point. Make sure to give it the “wow” factor.

5. Use Great Visuals for Impact

What makes for great visuals in a presentation? There are several possibilities.

Perhaps a photo. If you’re talking about a famous person or a special place, a photo can create a wonderful image that connects your message for the audience. Think about those fund-raising commercials with pictures of children or animals. Visuals connect people with their emotions in a powerful way.

Charts or graphs can show data in a highly effective manner, as well. The key here is to keep the data simple—too many facts will become a confusing jumble of information.

Finally—never, ever, use text-based slides and for goodness sake, no bullet-point lists. Your visuals should add impact to your presentation—not a narrative for the audience to try and follow along as you read.

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how to give a good presentation ted talk

5 steps to giving a perfect TED Talk

  • James Haynes
  • August 1, 2022

Table of Contents

Introduction.

If you’re pursuing a speaking career, you’ve likely seen or heard about TED Talks. But have you ever thought about giving one? TED Talks have become one of the most high-profile examples of public speaking gigs today. If you are excited to learn more about how to give a TED Talk or TEDx talk, let this be your guide! (Interested in other avenues for public speaking? We have a piece on how to best get started here .)

What is a TED Talk?

TED originated in the 1980s on the West Coast as a forum for learning about technological developments in particular in Silicon Valley. In the 1990s, the annual conference grew to a major event, spinning off independent events in major cities around the world under the TEDx banner in the 2000s.

According to TEDx Cambridge director Tamsen Webster , TED Talks are much more exclusive and invite-only, since speakers are invited from around the world. But TEDx Talks, the local, community-based independent forums for TED, are easier to access. If you speak at a TEDx, you’re recorded as a TEDx speaker, but your video may be promoted to the official TED website, ted.com and published on the TEDx official YouTube channel.

Some TEDx speakers, such as academic researcher Brené Brown, get invited to the “Big TED” stage after a breakout performance on the TEDx stage. In Brown’s case, her 2010 TEDx Houston talk, “The Power of Vulnerability”, became a top 5-viewed TED Talk online, and she followed it up with a TED Talk titled “Listening to Shame” in 2012. But, TEDx Cambridge director Tamsen Webster cautions, such cases are rare. Hear more from her interview with Grant Baldwin here (discussion of TEDx gigs begins around the 11:30 mark) .

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Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person! 

How to give a TED Talk in 5 steps

Want to learn how to give a TED Talk? Read on for 5 steps to make it unforgettable:

1. Begin with the end in mind

Have you ever been left at the end of a speech wondering, “What was the point of this talk?” Don’t do that to your audience. When creating your talk, determine the destination that you want to take them to. Once you pick a point, then you can work backwards and reverse engineer how to get your audience to that place. (for more on finding your big idea, check out this episode  of The Speaker Lab podcast)

Answer “now what?” for the audience. Your audience is always asking two questions: so what and now what? So what means what does this have to do with me? Now what is what you want the audience to do as a result of your talk. Give them action steps to implement what you taught them. If they hear you speak but literally don’t do anything differently, what’s the point?

2. Hone your big idea

Professional speakers often have an extra barrier to cross when it comes to being selected even for a TEDx event. While not prohibited from participanting, they are generally discouraged unless they have a particularly original new idea. In Webster’s words, “We want to catch the rising star. We want the new idea before it’s out there. If you’ve already got the book talk, and you’re already making money with that talk, that’s probably not the talk that we want.”

What’s the type of idea that TED or TEDx organizers are typically looking for? According to Webster, it needs to have the three Is: Interesting, Important, and Individual. In other words, it needs to have a speaker 1) who is an authority on the topic (due to background, life experiences, research, etc.), 2) who can address an important unmet need in the world, and 3) be passionate to share about it.

One way to break down the big idea is looking at a problem, an idea and a change. Webster gives the example of an entrepreneur unsuccessfully chasing work-life balance. The problem they see is that they want less pressure in their non-work lives. The idea Webster proposes is that what entrepreurs actually need to achieve work-life balance are not external skills: “That’s adding more pressure on you’re on entrepreneur already.” The change could be choosing to accept internal skills and abilities and delegating more things to de-stress.

3. Write out your material and tell a story

Professional speakers don’t just make stuff up. They don’t write a few thoughts on a notecard and then shoot from the hip for an entire presentation. They take the time to write and carefully craft their material.

Humans relate to stories. We connect to stories. Funny stories. Sad stories. Inspirational stories. We love stories. So tell them. Lots of them. Stories will keep your audience engaged and are also easier for you to memorize. Read  this super helpful post  by my speaker pal Josh Sundquist for his tips on writing your speech, setting your fee, and booking your first gigs.

There’s nothing wrong with telling a 3rd person story or using some case study or example. Telling stories that you lived and experienced generally makes the story better for you and the audience. For the audience, they can often times find themselves in your story. For you as the speaker, it’s much easier (and more powerful) to tell a story that you lived versus one you read in a book.

4. Prepare the presentation

Oftentimes speakers want to have Powerpoint or Keynote slides to use as notes for their presentation. This is lazy. Don’t do this. Any slides you use should be an enhancement not a replacement of your talk. If you’re just going to stand up there and read off the screen, what does the audience need you for?

Use Powerpoint to show images that make a point. Some speakers will build their talk around their slides. Start with the talk FIRST and then determine if slides are needed or necessary. Slides are generally most effective for showing images or videos that can’t be conveyed in words. For example, if you were in some death-defying crash and that’s part of your talk, it’s one thing to tell that story, but it’s incredibly more powerful if you show pictures or video of it all.

Consider writing out your material. Professional speakers don’t just make stuff up. They don’t write a few thoughts on a notecard and then shoot from the hip for an entire presentation. They take the time to write and carefully craft their material. There is no right way to create a talk. You don’t need to memorize your talk like a script, but manuscripting can help you to think through the entire presentation and to know exactly how it all flows together. Some speakers prefer to have an outline with several bullet points and flesh it out from there. Every speaker is different. Find a process that works for you.

5. On stage, be an amplified version of you

The bigger the venue, the bigger you need to be on stage. The way you would communicate to a group of 10 people is very different than how you would need to communicate to a room of 10,000. Both should be an authentic version of you, but simply amplified to the setting. The bottom line is don’t try to be something you’re not on stage. Be you.

Keep it slow and steady. When you are talking really fast, it becomes difficult for the audience to follow. It’s hard to keep up and process. Plus the faster you talk, the harder it is to understand what you’re saying. So slow down and enunciate. Give the audience the chance to keep up with where you’re going.

Don’t be afraid of the silence. The silence to a speaker can feel deafening but it can be powerful. Silence shows confidence that you’re in control of the talk and the room and you’re continuing to guide them towards a common purpose. When you make a strong point, don’t rush to the next line. Stop and let it hang there. The silence is your friend.

All in all, though giving a TED and TEDx Talk isn’t going to drive revenue for anyone’s speaking business, it can provide a tremendous platform for reach in your area of expertise, and giving either one is a great feather in anyone’s cap.

If you found this piece helpful, we have a great podcast with Tamsen Webster digging even deeper into the world of TED–especially the ins and outs of the TEDx selection process! She tells us how she helps her speakers prepare for their TEDx talks, how you can get your foot in the door with your local TEDx and how to know if your idea is interesting enough to be considered for a TEDx talk. You can listen to this “inside look” at TED here . Want to read more about speaking tips? Take a look at our 100 tips for motivational speaking for any speaking engagement!

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While you mull all of that over, here are a few rapid fire FAQs about TED Talks. Happy speaking!

What does TED Talk stand for?

TED is an acronym for Technology, Entertainment, and Design, the original topics of TED Talks when the organization launched in the mid-1980s.

How long is a TED Talk?

TED Talks are limited in length to 18 minutes or less.

How much do you get paid to give a TED Talk?

Although TED and TEDx Conference speakers do not get paid, presenters may receive travel and lodging costs for the conference they speak at.

Does TED have any tips for giving a TED Talk?

TED has many resources for aspiring speakers at ted.com. And some past TED speakers have given talks of their own on how to deliver a great TED Talk! See below for a video from TED Curator Chris Anderson, who shares his secret ingredient that all the best ones have in common, along with four ways to make it work for you.

  • Last Updated: February 29, 2024

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TED-Ed Student Talks Program FAQs

What are the ted-ed student talks resources and who can access the resources .

The TED-Ed Student Talks program provides free, customizable activities for educators to support their students in discovering, developing and sharing their ideas through a TED-style talk. These resources were created to serve students between ages 6-18, within a school or in an extracurricular youth program setting (please note that TED-Ed Student Talks are not currently available for college/university level students.) We believe that students are filled with curious, innovative, brilliant and thoughtful ideas and we know there is a significant impact when students are not only asked about their passions and perspectives, but when they work to develop and share those ideas to a larger audience. I f you are an adult working with students, we invite you to register your school or organization in order to receive the resources and share your students’ voices! 

What free resources do facilitators receive? 

Facilitators gain access to a Facilitator Guidebook with activity directions, the Student Idea Journal with activities for students complete, TED-Ed Student Talks logos and branding guidelines, event guidelines and tips, video tutorials, and exclusive digital space to connect with other facilitators and the TED-Ed team. Since the TED-Ed Student Talks resources are free and champion student ideas, facilitators can not use the resources to profit or promote a company, product or organization (and cannot charge a fee for students to participate) or use the resources to indicate that they are employed or affiliated with TED aside from as a volunteer facilitator.

How much time does it take for students to develop a TED-style talk?

The Facilitator Guidebook contains 13 Explorations, which are modules with activity blocks, and includes suggestions for students’ final presentations. Completing all of these can take anywhere from 10-20 hours, with an average of 15 hours, and these resources were created to be flexible and adaptable. The time commitment varies depending on the pace of instruction, students’ ages and academic levels, and the facilitators capacity and goals. There is a planner section in the Guidebook to help facilitators plan the time and pacing for their group of students. For example, facilitators may only have some of the students complete all of the Explorations based on their time commitment and progress; it could vary between a 30 minute lunch break once a week, during a one hour class twice a week, and many other formats that facilitators design. 

How do facilitators celebrate student ideas and their TED-style talks? 

Facilitators have multiple options for hosting events that celebrate their student ideas. These include planning a TED-Ed Student Talks Showcase event at their school or organization or getting a license to host a TEDxYouth event. If videos of students’ talks are filmed during the event, facilitators have an option of submitting great students’ talks to the TED-Ed team for review. We also encourage facilitators to think of different ways to share their student ideas, like creating a YouTube channel for their organization or publishing talks on the organization’s website/internal platform. There are more guidelines around these options, along with production tips, in the Facilitator Guidebook. 

How can I get more information about TED-Ed Student Talks?

Read this information packet which explains the structure of the Guidebook and Idea Journal resources you receive, and gives you a preview of Exploration 1 (the first group of activities).

Are TED-Ed Student Talks materials free?

Yes; the registration process and all main materials are free. TED-Ed Student Talks activities also must be administered to students free of charge.

How can districts, larger organizations and networks of schools get involved? 

If you work in an administrative role of a school or organization and want to have multiple groups of educators and students involved, you can indicate that during registration and also reach out to [email protected] to be directed to a TED-Ed team member who can help you think about scaling the use of these materials among many facilitators and students over time. 

Are there resources available in languages other than English?

At this time, the Facilitator Guidebook and Student Idea Journal are also published in Spanish for global use. If you are interested in receiving these resources in Spanish, please visit this page . 

What is the recommended group size? 

Our current average group size is 20-30 students. If you’d like to have a larger group of students (more than 30 students) meeting at once, think about finding someone who can help support you during the meetings and share responsibilities.

How does TED manage students’ information and privacy? 

TED-Ed operates under TED’s Privacy Policy with respect to all information collected from program participants. Facilitators may submit videos or photos containing the student’s voice and image, and are asked to consult with their organizations media policy and compliance with the child’s legal guardian beforehand. TED will not sell any personal information to third parties, nor do we advertise on the TED-Ed Student Talks YouTube Channel. We use the information collected via the TED-Ed Student Talks program only to provide students with a better learning experience, and to share their ideas. 

I'm not a teacher but I work with students (in a school-setting, extra-curricular program or youth organization). Can I still get involved?

Yes! We ask facilitators to register the school or community youth organization they are authorized to represent/volunteer for. Facilitators should make sure they have approval from the organization and from parents before registering. 

What are the guidelines around fundraising for a Student Talks Group?

Creating TED-Ed Student Talks is not intended to be a way to make a profit. Any funds raised must go back toward program operations (i.e. swag, your showcase event, program materials etc). And because our goal is for these resources to be as accessible as possible, students should not be charged to participate. If students are paying for a larger program, and TED-Ed Student Talks is one part of that program, that is okay. 

Can adults create a TED Talk too? 

We definitely recommend that facilitators create a talk along with their students to help model the behavior! This can help you create a release of responsibility structure. Additionally, if you’re interested in sharing your talk on a TED stage, check out your local TEDx events to connect with a TEDx organizer about sharing your idea on their stage. 

What's the difference between TEDx and the TED-Ed Student Talks?

The TED-Ed Student Talks is an initiative that brings students together to go through activities and discover, develop and share their big ideas in a TED-style talk. Students watch and debate TED talks, explore and share their own and each other’s ideas. The TEDx initiative grants licenses to community leaders around the world to organize and host stand-alone TEDx events. A separate application is required to organize such an event. Our hope is that TED-Ed Student Talks facilitators consider organizing a TEDxYouth event in their communities as well as a way to celebrate student ideas on their community stages!

how to give a good presentation ted talk

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    9. Don't lecture the whole time. Keep in mind that people don't have long attention spans. If you need to explore a topic deeply, use humor, an engaging video or other media to present various aspects of the topic. You can also break up a long talk by posing questions to the audience, suggests Hedges. 10.

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    Step 4. One concept per slide (okay, maybe two) To successfully make a point, you need your audience to be able to focus in and "get it.". So instead of asking a single slide to carry the load of relaying multiple concepts, put the second (or third or fourth) on their own slides.

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    Develop talking points for a oral presentation ; Record a Ted Talk-style public speaking presentation ; TED-Ed Lesson Plan: Topic of Interest Selection . One of the special aspects about TED Talks in general, and TED-Ed as well, is the broad range of topics covered, including education, finance, politics, and business.

  26. Amy Cuddy: Your body language may shape who you are

    (NOTE: Some of the findings presented in this talk have been referenced in an ongoing debate among social scientists about robustness and reproducibility. Read "Corrections & Updates" below for more details as well as Amy Cuddy's response.) Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy argues that "power posing" -- standing ...