gaming cafe business plan pdf

Gaming Lounge Business Plan Template

Written by Dave Lavinsky

Gaming Lounge Business Plan

Over the past 10+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their gaming lounge companies.

If you’re unfamiliar with creating a gaming lounge business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a gaming lounge business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Gaming Lounge Business Plan?

A business plan provides a snapshot of your gaming lounge business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Gaming Lounge

If you’re looking to start a gaming lounge business or grow your existing gaming lounge company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your gaming lounge business to improve your chances of success. Your gaming lounge business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Gaming Lounge Businesses

With regards to funding, the main sources of funding for a gaming lounge business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for gaming lounge companies.

Finish Your Business Plan Today!

How to write a business plan for a gaming lounge business.

If you want to start a gaming lounge business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your gaming lounge business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of gaming lounge business you are running and the status. For example, are you a startup, do you have a gaming lounge business that you would like to grow, or are you operating a chain of gaming lounge businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

• Give a brief overv iew of the gaming lounge industry. 
• Discuss the type of gaming lounge business you are operating. 
• Detail your direct competitors. Give an overview of your target customers. 
• Provide a snapshot of your marketing strategy. Identify the key members of your team. 
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of gaming lounge business you are operating.

For example, you m ight specialize in one of the following types of gaming lounge businesses:

• Gaming lounge membership club : While the lounge is dedicated to serious video game play, the members-only club creates a community of friends and hours of enjoyment. Members pay monthly dues for unlimited access to video gaming, virtual reality and class video slot machine play.
• Board game cafe: Board gaming cafes are dedicated to board game aficionados who join any games that appeal to them. Appetizers and beverages may be offered.
• Arcade gaming lounge: For video arcade diehards, the arcade gaming lounge represents the classic arcade games much beloved by players. Games are video slot machine-play.
• Gaming bar and grill: For players who like to combine the latest video games, virtual reality and high-end technology, gaming bars are the go-to place. Players typically have a choice of beer, wine or cocktails with favorite foods, such as burgers and fries, from the grill. 

In addition to explaining the type of gaming lounge business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of gamers served, the number of large gaming events held, or, reaching X number of lounges opened, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the gaming lounge industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the gaming lounge industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your gaming lounge business plan:

• How big is the gaming lounge industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your gaming lounge business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your gaming lounge business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, club members, event partygoers, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of gaming lounge business you operate. Clearly, individuals would respond to different marketing promotions than event partygoers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

Finish Your Gaming Lounge Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r gaming lounge businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes bowling alleys with pinball machines, at-home gaming, or gambling with casino-play. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of gaming lounge business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide rewards for frequent players?
• Will you offer events, such as video tournaments, that your competition doesn’t?
• Will you provide the newest technology in gaming consoles?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a gaming lounge business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f gaming lounge company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide gaming tournaments, rewards for frequent players, themed parties, club membership perks and extended gaming hours on special occasions?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your gaming lounge company. Document where your company is situated and mention how the site will impact your success. For example, is your gaming lounge business located in a popular restaurant and theater district, a standalone building or in a “destination” setting? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your gaming lounge marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in gaming magazines
• Reach out to gaming websites 
• Distribute flyers for special gaming events
• Engage in email marketing
• Advertise to club members on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your gaming lounge business, including adding and maintaining video machines and equipment, planning and providing tournaments and special events, restocking food inventory, etc. 

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth gaming tournament, or when you hope to reach $X in revenue. It could also be when you expect to expand your gaming lounge business to additional locations.

Management Team

To demonstrate your gaming lounge business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing gaming lounge businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a gaming lounge business or successfully running a video arcade or casino gaming room.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 10 new video club memberships per day, or develop new ways to enhance video gamer play areas ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your gaming lounge business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a video game room business:

• Cost of gaming equipment and maintenance
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and foodstuffs, board games, barware, or restaurant equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of club memberships generating steady income.

Writing a business plan for your gaming lounge business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and understand how to start a gaming lounge business. You will understand the gaming lounge industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful gaming lounge business.

Don’t you wish there was a faster, easier way to finish your Gaming Lounge business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how Growthink’s business plan professional services can help you create a winning business.

Other Helpful Business Plan Articles & Templates

Gaming Lounge Business Plan Sample PDF Example | Free Download Presented by BizMove

Watch This Video Before Starting Your Gaming Lounge Business Plan PDF!

Checklist for Starting a Gaming Lounge Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a Gaming Lounge business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

Here’s Your Free Gaming Lounge Business Plan DOC

Free book for you: how to start a business from scratch (pdf).

Copy the following link to your browser and save the file to your PC:

https://www.bizmove.com/free-pdf-download/how-to-start-a-business.pdf

The Business Plan

The business plan is a succinct document that specifies the components of a strategy with regard to the business mission, external and internal environments and problems identified in earlier analyses. A business plan is not written each time a modification to a strategy is made. It should be written when you develop a new venture or launch a major new initiative. The business plan serves several important purposes:

It helps determine the viability of the venture in a designated market.

It provides guidance to the entrepreneur in organizing his or her planning activities.

It serves as an important tool in helping to obtain financing.

A well-written business plan also will provide broad parameters upon which progress toward goals can be assessed and control decisions made at a later time.

A typical business plan begins with a brief introduction followed by an executive summary. The executive summary is prepared after the total plan has been written. Its purpose is to communicate the plan in a convincing way to important audiences, such as potential investors, so they will read further.

An industry analysis usually follows the executive summary. This section communicates key information--the collection of which was discussed earlier--that puts the venture or plan into the proper context.

The marketing plan is the first step in developing any new strategy. It is developed within the context of the company's goals and should be based on a realistic assessment of the external environment, as discussed earlier. The marketing plan is written first because marketing decisions typically determine resource needs in other areas. Obviously, a decision to seek a large share of a market will require a significant commitment of resources of various kinds. How you choose to promote and distribute your product or service will have clear ramifications for your organizational, production, human resource and financial plans.

The organizational plan details how your business is to be configured to most effectively support the marketing objectives. What kinds of skills are needed to carry out your plan? What sorts of skills do you have among managers and employees? What tasks will be done by which employees? What tasks will be contracted out? Many businesses, for example, hire the services of an advertising firm to improve their product promotions but handle their customer relations internally. Roles and responsibilities of each employee need to be clearly specified, as discussed in the section on goal setting.

Develop the production plan and human resources plan along with the organizational plan. Again, you must decide whether or not you will handle all production internally or contract all or part of it to other firms. What equipment will you need to meet the marketing plan? What will be the costs of manufacturing the product? What will be the future capital needs of the enterprise?

Human resource needs are clearly affected by decisions made in production planning. What human resources do you have? Will they be adequate to handle new or changed plans? What additional skills are needed? Will you seek employees who are already trained, or will you hire less skilled individuals and train them? If the latter, what resources will be needed for training, and how long will it take to obtain the desired levels of productivity?

The financial plan underpins this entire system of plans. Three financial areas are generally discussed. First, forecasted sales and related expenses need to be summarized. Monthly figures generally need to be estimated for a period exceeding one year, although the appropriate period will vary depending on the nature of the product and the stability of the market. Second, cash flow figures need to be estimated over the same period. A business needs to pay its bills in a timely fashion; many successful ventures end when suppliers refuse to extend additional credit to a business that hasn't paid its bills. Finally, a projected balance sheet that shows the financial condition of your business at a specific time needs to be prepared.

Usually an appendix is included in a business plan. This generally contains supporting information, documents and details that would interfere with clear communication in the body of the plan. Examples of this type of information include price lists, economic forecasts, demographic data and market analyses.

Implementing The Strategy

Implementation is usually thought of as something you do at the end of the strategic planning process. "Okay, now we have this strategic plan; let's do it." If you think about what has been discussed in this guide, it becomes apparent that you will be considering the practical problems of implementation throughout the planning process. Frequently, a suggested alternative will be rejected because it would be difficult to implement. Or a preferred approach to marketing or production would be beyond the financial means of you or your investors.

The two primary issues that need to be considered in the final implementation process are communication and scheduling. Successfully implementing a plan depends on effective communication. Employee resistance often can be reduced, if not eliminated, if plans are openly presented and concerns are dealt with up front. In addition, to carry out new policies and procedures effectively, employees need to have a clear understanding of what is happening and what is expected of them. Better informed employees are more likely to do as you instruct them, thereby reducing the need for complex and costly control systems.

One key element in effective communication is involving your employees--those who must carry out the plan--as much as possible in the actual planning process. People who are involved in planning will have a solid grasp of the plan and their part in it when it is implemented. If employees are genuinely involved in the process, they are more likely to accept the result as a plan they helped develop. This result is often referred to as "ownership."

Successful implementation also depends on a realistic schedule for the transition. It is too easy to assume away the difficulties of a major change and to anticipate that everything will be on track and running smoothly. How many times have you seen a news report about schedule and cost overruns on a government project? This kind of error can be disastrous if you are working within tight margins that can be quickly eradicated when costs and sales don't reach expectations on time. Realistic schedules require that you factor in training time, periods of low productivity, increased error rates and slowdowns as you correct organizational oversights. Schedules also should include planned checkpoints for carefully assessing progress toward full implementation.

Every business needs to develop systems for measuring and controlling progress toward strategic goals; no matter how loyal your employees or how strong the camaraderie, individual and organizational goals are not always the same. Three features distinguish effective control systems from ineffective systems.

Since the owner of Your own company you deal with issues on an almost daily basis. Being comfortable with effective Problem Solving Techniques can dramatically alter the growth of your small business. Even though you Find answers to your problems, many people are not really proficient in the ways of problem solving, and if solutions neglect, they fault themselves for misjudgment. The problem is usually not misjudgment but rather a lack of ability. This manual Educates you in some problem solving techniques. Critical to the success of a company faced with problems is the comprehension of just what the issues are, defining them, finding answers, and picking the best answers for your scenarios. What's a problem. A dilemma is a situation that presents trouble or perplexity. Issues come in many shapes and dimensions. For example, it can be: Something did Not function as it should and you don't understand how or why. Something you need is inaccessible, and something has to be found to take its place. Employees are undermining a brand new program. The market is not buying. What do you do to survive? Customers are complaining. How do you manage their complaints? Where do Problems come from? Issues arise from every aspect of human and mechanical functions as well as from nature. Some problems we cause ourselves (e.g., a hasty decision was made and the wrong person was chosen for the task ); additional problems are brought on by forces beyond our control (e.g., a warehouse is struck by lightning and burns ). Problems are a Natural, everyday occurrence of life, and in order to suffer less from the anxieties and frustrations they cause, we need to find out to manage them in a rational, logical manner. If we accept The simple fact that problems will arise on a regular basis, for many different reasons, and from a variety of sources, we can: learn to approach problems from an objective point of view; find out how to expect some of them; and stop a number of them from getting larger issues. To accomplish This, you have to learn the procedure for problem solving. Here, we'll instruct you in the basic methods of problem-solving. It is a step by step guide which you can easily follow and practice. As you follow this manual, you will eventually develop some tips of your own that function in concert with the difficulty procedure described within this guide. Keep in mind, However, as you see this isn't a thorough analysis of the art of problem-solving but rather a sensible, orderly, and simplified, yet powerful, method to approach problems considering the limited time and information most company owners and managers possess. Additionally, some problems are so complex that they need the further help of specialists in the area, so be ready to accept that some problems are beyond one individual's ability, ability, and desire to succeed. To be able to Appropriately identify the problem and its triggers, you have to do some study. To do so, just list all the preceding queries in checklist form, and maintaining the checklist useful, go about gathering as much information as you possibly can. Keep in mind the relative importance and urgency of the issue, in addition to your time limitations. Then interview the people involved with the problem, asking them the questions on your own checklist. When You've Gathered the information and assessed it, you'll have a fairly clear comprehension of the problem and what the major reasons for the issue are. At this point, you can find out more about the causes further through monitoring and additional interviewing. At this time you should outline the problem as briefly as you can, list all of the causes you've identified, and record all of the areas the problem seems to be affecting. Now, You are ready to assess your comprehension of the problem. You have already identified the issue, broken it all down to all its aspects, narrowed it down, done research on it, and you're avoiding typical roadblocks. On a large pad, write down the issue, including all of the factors, the regions it affects, and what the effects are. To get a better visual understanding, you might also want to diagram the problem demonstrating cause and effect. Study what you Have written down or diagrammed. Call on your employees and talk about your analysis with them. Based on their opinions, you might choose to revise. Once you think you completely comprehend the causes and consequences of the issue, outline the issue as succinctly as simply as you can. Proceed through your Long list of alternatives and cross-out those that obviously won't work. Those notions are not wasted because they impact on those ideas that stay. To put it differently, the best ideas you pick may be revised based on the ideas that wouldn't work. Together with the remaining solutions, use what's called the"Force Field Analysis Technique." This is basically an analysis technique which divides down the solution to its positive effects and negative outcomes. To do so write each solution you're considering on a different piece of paper. Below the solution, draw a line vertically down the center of this newspaper. Label one column advantages and one column downsides. Now, some more Analytical thinking comes in to play. Analyzing each facet of this solution and its effect on the issue, listing each of the benefits and disadvantages you can consider. 1 way to help You think about the benefits and disadvantages would be to role-play each solution. Call in a few of your workers and perform out each alternative. Ask them for their responses. Based on what you observe and on their feedback, you will get a clearer idea of the benefits and drawbacks of each solution you are thinking about. Once you Complete this procedure for each solution, pick those solutions that have the Many advantages. At this point, you ought to be considering only two or three.

  imitation-jewelry immigration-consultant income-tax iphone-repair iptv irrigation it-onsulting iv jam janitorial japan-surplus jeans jerky jet-ski-rental jewelry-making job-consultancy job-placement joinery journal juice jumper-rental junk-hauling junk-removal junk-shop junkyard jute-bag kaju karaoke-dj kayak-rental kebab keto kettle-corn key-cutting kiosk kitchen kitchen-remodeling korean-bbq kurti lash lawn-care lawn-fertilizer lead-generation leaf-raking leather led-bulb lip-balm lipgloss lipstick liquidation locksmith logo-design lottery lounge-bar lumber-yardhtm lumper-service lunch-truck lunch-truck lure-making luxury-car-rental luxury-watch

Copyright © by Bizmove.com. All rights reserved.

How to Write a Business Plan for a Gaming Cafe: A Complete Guide

By henry sheykin, get full bundle.

Are you passionate about gaming and want to turn your hobby into a successful business? Look no further! Opening a gaming cafe could be the perfect opportunity for you. With the rising popularity of gaming and the increasing demand for immersive experiences, a gaming cafe can provide an exciting and profitable venture. In this blog post, we will guide you through the process of writing a business plan for your gaming cafe in nine essential steps.

Related Blogs

• 7 Mistakes to Avoid When Starting a Gaming Cafe in the US?
• What Are The Top 9 Business Benefits Of Starting A Gaming Cafe Business?
• What Are The Nine Best Ways To Boost A Gaming Cafe Business?
• Gaming Cafe Business Idea Description in 5 W’s and 1 H Format
• Level up your business with our Gaming Cafe Acquisition Checklist!
• What Are The Reasons For The Failure Of Gaming Cafe Businesses?
• How do you build a financial model for a gaming cafe?
• 9 Ways Gaming Cafe Owners Increase Their Income
• How to Open a Gaming Cafe: Financial Planning and Legal Considerations
• 7 Vital Metrics for Optimizing Gaming Cafe Operations
• Managing Your Gaming Cafe's Ongoing Expenses
• What Are The Top Nine Pain Points Of Running A Gaming Cafe Business?
• Level Up: Game On! Get your Gaming Cafe Pitch Deck Now!
• How to Increase Revenue in Your Gaming Cafe Business
• The Complete Guide To Gaming Cafe Business Financing And Raising Capital
• Strategies To Increase Your Gaming Cafe Sales & Profitability
• How To Sell Gaming Cafe Business in 9 Steps: Checklist
• Essential Startup Costs To Launch A Gaming Cafe
• Valuing a Gaming Cafe Business: A Guide.
• Your Guide to Gaming Cafes on a Budget: No Money Needed

First, let's take a look at the industry's growth and potential. According to the latest statistics, the global gaming market is booming, with an estimated worth of $159.3 billion in 2020, and is expected to grow at a compound annual growth rate (CAGR) of 9.3% from 2021 to 2028. This presents a tremendous opportunity for gaming cafe owners, as the demand for gaming experiences continues to rise.

Now that you have an understanding of the market's potential, let's delve into the first step: conducting market research. This will involve analyzing your target audience, competitors, and industry trends. By gathering valuable insights, you can tailor your gaming cafe to meet the specific preferences and demands of your customers.

Once you have identified your target audience, you can proceed to define your business goals and objectives. These goals will serve as a guiding force throughout your business journey, helping you stay focused and motivated.

Next, it's essential to determine the startup costs and secure funding for your gaming cafe. This will involve creating a budget and exploring various financing options, such as loans, investors, or personal savings.

A suitable location is crucial for the success of your gaming cafe. Consider factors such as foot traffic, accessibility, and proximity to your target audience. A well-chosen location can significantly impact the number of customers you attract.

To make your gaming cafe stand out from the competition, you need to create a unique value proposition. This could be offering a wide variety of games and popular titles, high-end gaming equipment, or exceptional customer service.

With a solid value proposition in place, it's time to develop a marketing and promotional strategy. Utilize various channels, such as social media, online advertisements, and partnerships with influencers, to spread the word about your gaming cafe and attract customers.

Establishing partnerships with gaming suppliers is essential to ensure high-quality equipment and a diverse gaming library. Collaborate with reputable suppliers who can provide the latest games, consoles, and virtual reality devices that will keep your customers engaged and coming back for more.

Lastly, you'll need to develop an operational plan that outlines the day-to-day operations of your gaming cafe. This includes staffing, inventory management, customer service protocols, and any additional services you plan to offer, such as catering.

By following these nine steps, you will be well on your way to creating a comprehensive business plan for your gaming cafe. With careful planning and execution, your gaming cafe can become a go-to destination for avid gamers and provide a fulfilling and profitable venture for you.

Conduct Market Research

Market research is a crucial step in developing a successful business plan for your gaming cafe. By conducting market research, you can gather essential information about your target audience, competition, and industry trends. This data will help you make informed decisions and develop strategies that will set your gaming cafe apart from others. Here are some key points to consider when conducting market research:

• Identify your target audience: Determine who your ideal customers are and understand their preferences, demographics, and gaming habits. This will help you tailor your offerings and marketing efforts to effectively reach and engage your target audience.
• Analyze the competition: Study existing gaming cafes and other entertainment venues in your area to assess the level of competition, their pricing strategies, and the quality of their offerings. This analysis will help you identify gaps in the market and find unique ways to differentiate your gaming cafe.
• Understand industry trends: Stay up to date with the latest trends in the gaming industry. This includes popular gaming genres, emerging technologies, and advancements in virtual reality. By staying informed, you can incorporate these trends into your business plan and stay relevant and appealing to your target audience.
• Utilize online surveys and questionnaires to gather feedback from potential customers about their gaming preferences and expectations. This information can guide your decision-making process and help you develop a business plan that caters to their needs.
• Attend gaming conventions, trade shows, and local gaming events to connect with industry experts, obtain insights, and network with potential partners and suppliers. These events provide valuable opportunities to learn more about the industry and gain a competitive edge.

Identify Target Audience

Identifying your target audience is a crucial step in developing a successful business plan for your gaming cafe. Understanding who your potential customers are will help you tailor your offerings and marketing strategies to their specific needs and preferences.

1. Conduct market research: Start by conducting market research to gather relevant data and insights about the gaming industry, gaming cafes, and your local market. This research will help you identify potential customer segments and understand their demographics, interests, and spending habits.

• Utilize online surveys, focus groups, and interviews to gather information directly from potential customers.
• Analyze existing gaming cafes in your area to understand the type of customers they attract and their competitive advantages.

2. Define customer profiles: Once you have gathered the necessary information, create customer profiles that represent your target audience. These profiles should include details such as age, gender, occupation, interests, and gaming preferences. This will help you develop marketing messages and strategies that resonate with your potential customers.

3. Consider niche markets: Explore niche markets within the gaming community that may have specific demands or preferences. For example, eSports enthusiasts, casual gamers, or fans of specific gaming genres. Identifying and catering to these niche markets can differentiate your gaming cafe and attract a loyal customer base.

4. Assess accessibility and affordability: Consider the accessibility and affordability of your target audience. Determine their willingness to pay for gaming services, and whether they have the means to do so. This will help you set appropriate pricing and select suitable gaming equipment and titles.

Identifying your target audience is an essential step that should guide your business decisions regarding location, marketing strategies, and menu offerings. By understanding who your potential customers are, you can effectively meet their needs and position your gaming cafe for success.

Define Business Goals And Objectives

Defining clear and specific business goals and objectives is crucial for the success of your gaming cafe. These goals will guide your decisions, help you stay focused, and provide a benchmark for measuring your progress. Here are some important points to consider when defining your business goals and objectives:

• Identify your vision: Start by envisioning what you want your gaming cafe to become. Consider the overall ambiance, customer experience, and the impact you want to make in the gaming community.
• Set measurable goals: Your goals should be measurable and attainable. For example, you might aim to have a certain number of customers visit your cafe each month, increase revenue by a specific percentage, or achieve a high customer satisfaction rating.
• Focus on profitability: While providing a memorable gaming experience is important, it is equally essential to ensure your business is profitable. Set objectives related to revenue growth, cost management, and profit margins.
• Consider customer satisfaction: Creating a positive and enjoyable experience for your customers should be a top priority. Set goals around customer satisfaction metrics such as repeat visits, positive online reviews, and referrals.
• Embrace innovation: The gaming industry is constantly evolving, and it's crucial to stay ahead of the curve. Set objectives to regularly update your gaming equipment, introduce new games and technologies, and keep up with the latest trends in the gaming world.
• Build a strong team: Your team plays a vital role in the success of your gaming cafe. Set goals related to hiring and training skilled staff, fostering a positive work culture, and ensuring high employee satisfaction.
• Ensure your goals are SMART (specific, measurable, attainable, relevant, and time-bound).
• Regularly review and update your goals as your business grows and evolves.
• Seek input from your team and consider their ideas and suggestions when defining objectives.
• Align your goals with industry trends and customer demands to stay competitive in the market.

Determine Startup Costs And Secure Funding

Determining the startup costs of your gaming cafe is crucial for understanding the financial requirements of your business. Take into account expenses such as equipment, furniture, rent, utilities, licenses, permits, insurance, marketing, and employee salaries. By carefully estimating these costs, you can create a realistic budget that will guide your financial decisions.

To secure funding for your gaming cafe, you have several options:

• Personal savings: Consider using your own savings to cover a portion of the startup costs. This demonstrates your commitment and is often the first source of funding for many entrepreneurs.
• Friends and family: Reach out to your network and present your business plan to friends and family members who might be willing to invest in your gaming cafe. Be clear about the terms and expectations to maintain healthy relationships.
• Bank loans: Approach banks or financial institutions to discuss potential loan options. Prepare a thorough business plan and financial projections to increase your chances of securing a loan.
• Investors: Seek out potential investors who are interested in the gaming industry. Craft a compelling pitch highlighting the potential profitability of your gaming cafe and the unique value it offers to customers.
• Crowdfunding: Consider launching a crowdfunding campaign on platforms like Kickstarter or Indiegogo to gather financial support from a wide audience passionate about gaming and supporting innovative ventures.
• Prepare a detailed and comprehensive business plan to present to potential investors or lenders. It should include thorough financial projections and a clear explanation of how the funds will be utilized.
• Consider offering incentives or rewards for investors or backers, such as exclusive gaming sessions or discounted rates, to attract more funding.
• Be realistic with your funding expectations. It may take time to secure the necessary funds, so be prepared for potential delays and explore multiple funding sources simultaneously.
• Research any available grants or subsidies for starting a gaming cafe in your region. Local government or business organizations might offer financial assistance or incentives for entrepreneurs in the gaming industry.

Choose A Suitable Location

Selecting the right location for your gaming cafe is crucial to the success of your business. The location should be easily accessible and visible , attracting potential customers passing by. Consider areas with high foot traffic, such as shopping centers, malls, or busy streets.

Assess the competition in your chosen area. Look for nearby gaming cafes or similar businesses that may impact your customer base. If there are already established competitors, think about how you can differentiate yourself to attract customers.

Tips for choosing a suitable location:

• Research local demographics to identify areas with a high concentration of your target audience.
• Consider the availability of parking space for customers.
• Ensure the location has a stable internet connection and access to necessary utilities.
• Check the rental or lease terms to ensure they are reasonable and within your budget.
• Visit potential locations during different times of the day to gauge foot traffic and activity.

Furthermore, think about the space requirements for your gaming cafe. Determine the number of gaming stations, seating areas, and any additional amenities you plan to offer, such as a snack bar or lounge area. Make sure the chosen location can accommodate your vision for the cafe.

After considering these factors, make a shortlist of potential locations and evaluate them based on their pros and cons. It is recommended to consult with real estate agents or professionals familiar with commercial leasing to guide you in making an informed decision.

Remember, choosing the right location is vital for attracting customers and ensuring the long-term success of your gaming cafe.

Create A Unique Value Proposition

Creating a unique value proposition for your gaming cafe is crucial in today's competitive market. This is what will set your business apart from other gaming cafes and attract customers. Your value proposition should clearly communicate the benefits that your cafe offers to customers, making them choose your establishment over others.

One important aspect to consider when creating your unique value proposition is the variety and quality of games you offer. Ensure that you have a diverse selection of popular titles and gaming options available to cater to different interests and preferences. This will attract a wide range of customers and keep them coming back for more.

Additionally, you can differentiate your gaming cafe by offering exclusive features or services . This could include providing high-end gaming equipment and technology, hosting gaming tournaments or events, or offering a comfortable and immersive gaming environment. These unique offerings will enhance the overall experience for your customers and give them a reason to choose your cafe over competitors.

Tips for Creating a Unique Value Proposition:

• Research your target audience and understand their preferences to tailor your offerings accordingly.
• Stay up-to-date with the latest gaming trends and technologies to provide cutting-edge experiences.
• Regularly update your game library to keep customers excited and engaged.
• Create a welcoming and inclusive atmosphere to make customers feel comfortable and valued.
• Consider offering unique promotions or loyalty programs to reward and incentivize repeat customers.

By creating a strong and compelling unique value proposition , you will not only attract customers but also build a loyal base of gamers who will become advocates for your gaming cafe. Remember, a well-defined value proposition is essential for the success of your business.

Develop a Marketing and Promotional Strategy

Creating an effective marketing and promotional strategy is essential for the success of your gaming cafe. It allows you to reach out to your target audience and build awareness about your brand and offerings. Here are some important steps to consider:

• Identify your target audience: Understand your target demographic, their gaming preferences, and how they consume information. This will help you tailor your marketing efforts to reach them effectively.
• Create a strong online presence: Develop a professional website and optimize it for search engines. Utilize social media platforms to engage with your audience, share updates, and promote special events or offers. Online advertising can also be a powerful tool to reach potential customers.
• Offer attractive promotions and discounts: Develop enticing promotional offers, such as discounted gaming hours or special packages for groups or events. Regularly update these offers to keep customers interested and coming back for more.
• Host gaming tournaments and events: Organize gaming tournaments or events that appeal to your target audience. Collaborate with local gaming communities or influencers to generate buzz and attract participants.
• Collaborate with local businesses: Form partnerships with nearby businesses, such as game stores, movie theaters, or restaurants, to cross-promote each other's services. This can help expand your reach and attract new customers.
• Utilize traditional marketing channels: Place advertisements in local newspapers, distribute flyers in strategic locations, and consider hosting live demos or gaming sessions to showcase your offerings.
• Engage with your customers: Encourage customer feedback and reviews, both online and offline. Respond to their comments and address any concerns promptly and professionally. This will help build a positive reputation for your gaming cafe.
• Keep up with current gaming trends and popular titles to ensure your offerings stay relevant.
• Consider offering loyalty programs or referral incentives to encourage repeat business and customer referrals.
• Organize special themed events or game nights to create a unique and memorable experience for your customers.
• Utilize influencer marketing by collaborating with popular gaming streamers or content creators to promote your gaming cafe.

Establish Partnerships With Gaming Suppliers

Establishing partnerships with gaming suppliers is crucial for a gaming cafe business as it ensures a steady supply of high-quality games and gaming equipment. These partnerships enable the cafe to offer a wide variety of games and popular titles to attract and retain customers. Here are some important steps to follow when establishing partnerships with gaming suppliers:

• Research and Identify Potential Suppliers: Conduct thorough research to identify potential gaming suppliers that offer a wide range of games and gaming equipment. Look for suppliers that have a good reputation, reliable delivery, and competitive pricing.
• Reach Out and Establish Contact: Once potential suppliers have been identified, reach out to them and establish contact. Introduce your gaming cafe business and express your interest in forming a partnership. This can be done via email, phone calls, or attending gaming industry events.
• Negotiate Terms and Conditions: When discussing a potential partnership with gaming suppliers, negotiate terms and conditions that are beneficial for both parties. This includes discussing pricing, payment terms, delivery schedules, and any other specific requirements or preferences you may have.
• Request Samples and Test Equipment: Before finalizing partnerships, it is important to request samples of games and test the equipment provided by the gaming suppliers. This will allow you to evaluate the quality and performance of the products, ensuring they meet your standards and expectations.
• Establish Long-Term Relationships: Once partnerships are established, focus on building long-term relationships with your gaming suppliers. Regularly communicate with them to discuss any issues, updates, or changes in your business requirements. This will help maintain a strong and reliable supply chain.

Tips for Establishing Partnerships With Gaming Suppliers

• Build relationships with multiple gaming suppliers to diversify your game selection and reduce dependency on a single supplier.
• Consider partnering with suppliers who offer additional services, such as repair and maintenance, to ensure uninterrupted gaming experiences for your customers.
• Stay updated on the latest gaming trends and releases to anticipate customer demands and collaborate with suppliers accordingly.
• Regularly evaluate the performance of your gaming suppliers to ensure they consistently meet your quality standards.

Develop An Operational Plan

Developing an operational plan for your gaming cafe is crucial for smooth day-to-day operations and ensuring a seamless experience for your customers. Here are some key elements to consider:

• Staffing: Determine the number of employees you will need based on the size of your cafe and expected customer traffic. Hire staff members who are knowledgeable about gaming and can provide excellent customer service. Consider training sessions to make sure your staff is up to date on the latest gaming trends and customer preferences.
• Facility Management: Create a plan for maintenance and upkeep of your gaming equipment, computers, consoles, and virtual reality devices. Regularly check for any technical issues and have a system in place for repairs and replacements.
• Customer Experience: Focus on providing a comfortable and enjoyable gaming environment. Ensure that your cafe is well-lit, clean, and organized. Offer amenities such as comfortable seating, charging stations, and high-speed internet access to enhance the customer experience.
• Operating Hours: Determine your cafe's operating hours based on market demand and customer preferences. Consider extending your hours during weekends and holidays to cater to increased foot traffic and maximize revenue.
• Food and Beverage: Collaborate with suppliers and create a menu that complements the gaming experience. Offer a variety of snacks, drinks, and meal options to cater to different customer preferences. Take into account dietary restrictions and allergies when designing your menu.
• Have a contingency plan in place for power outages or technical difficulties to minimize disruptions to customer gaming sessions.
• Consider offering special promotions or discounts during slower hours to attract customers and increase revenue.
• Implement a reservation system to manage customer traffic during peak hours and to avoid overcrowding in the cafe.

In conclusion, writing a business plan for a gaming cafe involves conducting thorough market research, identifying the target audience, setting clear goals and objectives, securing funding, selecting a suitable location, creating a unique value proposition, developing marketing strategies, establishing partnerships with gaming suppliers, and creating an operational plan. By following these nine essential steps, entrepreneurs can lay a solid foundation for their gaming cafe business and increase their chances of success in this growing industry.

Leave a comment

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

How to Start a Profitable Gaming Cafe Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a gaming cafe business plan., 3. develop a gaming cafe brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for gaming cafe., 6. open a business bank account and secure funding as needed., 7. set pricing for gaming cafe services., 8. acquire gaming cafe equipment and supplies., 9. obtain business insurance for gaming cafe, if required., 10. begin marketing your gaming cafe services., 11. expand your gaming cafe business..

Before diving into the gaming cafe business, it's essential to conduct a thorough market analysis. This initial step will help you understand the competitive landscape, identify your target audience, and determine the viability of your business idea. Here's how you can approach this critical phase:

• Research the local demand for gaming cafes by assessing the number of potential customers, their age groups, and gaming preferences.
• Analyze your competitors by visiting nearby gaming cafes, examining their services, pricing, and customer reviews.
• Identify trends in the gaming industry, such as popular games, emerging technology, and customer expectations, to ensure your cafe stays relevant.
• Evaluate the location by considering factors like foot traffic, accessibility, and proximity to schools or universities, which could influence your customer base.
• Survey potential customers to gather insights about their interests and what they would like to see in a gaming cafe.
• Assess the supply chain for gaming equipment and cafe amenities to ensure you can provide a high-quality experience consistently.

Are gaming cafe businesses profitable?

Gaming cafe businesses can be highly profitable. The success of a gaming cafe business depends on many factors, such as its location, the type of games offered, and how well it is managed. Many gaming cafe owners offer discounts, promotions, and special events in order to attract new customers and retain existing ones. Additionally, having a strong marketing strategy and a focus on customer service can help boost profits for a gaming cafe business.

Creating a comprehensive business plan is critical when starting a gaming cafe. It will serve as a roadmap, outlining your business goals, strategies, and how you plan to achieve success. Here's a step-by-step guide to drafting your plan:

• Executive Summary: Summarize your gaming cafe's mission, the experience you'll offer, and highlight the key points of your plan including the financial projections and the funding required.
• Business Description: Describe your gaming cafe in detail, including the location, design, and the types of games and services you will offer.
• Market Analysis: Research and present data on your target audience, gaming trends, and your competition. Explain how your cafe will meet the needs of your market and stand out.
• Organization and Management: Outline your business structure, detail the roles of your management team, and describe their qualifications.
• Services and Products: List the games, food, and beverages you'll provide, and any additional services like tournaments, merchandise, or party hosting.
• Marketing Plan: Describe your strategies for attracting and retaining customers, your branding, and how you plan to communicate with your target market.
• Financial Projections: Provide a detailed financial plan including startup costs, monthly operating expenses, revenue projections, and a break-even analysis.
• Appendices: Attach any additional documentation that supports your business plan, such as resumes of your management team, marketing materials, or detailed financial tables.

How does a gaming cafe business make money?

Gaming cafe businesses make money by charging customers for the use of their gaming equipment, as well as for playing time. They also often offer food and drink for customers to buy. Additionally, these businesses may run tournaments or even host special events such as parties in their physical space. A great target audience for this type of business are gamers between the ages of 16 and 24 who have a passion for video games and would enjoy the social aspect of a gaming cafe.

Creating a brand for your gaming cafe is essential as it sets the tone for the entire customer experience and distinguishes your business in a competitive market. Your brand should resonate with your target audience and encapsulate the unique qualities of your gaming cafe. Consider the following steps to develop a strong and appealing brand:

• Identify your target audience - Understand who your potential customers are and what they seek in a gaming experience.
• Develop your brand message - Craft a clear and compelling message that conveys the essence of your gaming cafe.
• Choose a brand name - Select a name that is memorable, easy to pronounce, and reflects the gaming culture.
• Design a logo and visual theme - Create a distinctive logo and choose a visual theme that will be consistent throughout your cafe, from interior design to marketing materials.
• Create a slogan - A catchy slogan can summarize your brand's spirit and make it more memorable.
• Establish an online presence - Build a website and engage on social media platforms using your brand's visual theme and voice.
• Consistency is key - Ensure that all aspects of your business, from customer service to marketing, align with your brand identity.

How to come up with a name for your gaming cafe business?

When starting a gaming cafe, coming up with a name can be a difficult task. Brainstorming ideas that capture your cafe's atmosphere and mission may help. Consider what messages you want to communicate to customers. Put yourself in their shoes and think of words that evoke feelings of community and gaming technology. It also helps to keep the name as short and memorable as possible, so customers won't forget it easily. After narrowing down your options, do an internet search for existing trademarks and make sure your chosen name is unique!

Entering the realm of entrepreneurship with a gaming cafe requires some legal legwork to ensure your venture operates smoothly. Step 4 is all about making your business official by navigating the registration process. Below are the key steps to formalize your gaming cafe business:

• Choose a business structure that suits your needs, such as an LLC, corporation, or sole proprietorship, and file the necessary documents with your state's Secretary of State office.
• Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan on hiring employees.
• Register your business name through a Doing Business As (DBA) filing if your gaming cafe's name is different from your legal business name.
• Apply for the necessary business licenses and permits, which may include a general business license, a food and beverage license, and an entertainment or arcade license, depending on local regulations.
• Check with your local government for any additional registration requirements specific to your area or the gaming industry.
• Consider registering for state taxes, such as sales tax or unemployment insurance, if applicable to your gaming cafe business.

Resources to help get you started:

Explore vital resources designed for gaming cafe entrepreneurs to gain insights on market trends, operational strategies, and tips for business expansion:

• The Esports Observer: Provides articles, industry reports, and market analysis on esports and gaming cafes. https://esportsobserver.com/
• Café Management Magazine: Offers insights on managing gaming and internet cafes, including best practices and success stories. Link not available.
• International Game Developers Association (IGDA) Resources: Contains valuable guidance on starting and growing a gaming-related business, with specific resources for spaces like gaming cafes. https://www.igda.org/resources/
• Gamasutra: Features articles on the business of gaming, including insights helpful for gaming cafe owners. https://www.gamasutra.com/
• Modern Restaurant Management: While more broad, it provides insightful trends and operational strategies that can be applied to a gaming cafe setting. https://modernrestaurantmanagement.com/

To ensure your gaming cafe operates legally and smoothly, it is crucial to obtain all necessary licenses and permits. The requirements can vary depending on your location, so it's important to conduct thorough research and comply with local, state, and federal regulations. Here are some steps to guide you through the process:

• Research local zoning laws to ensure that your gaming cafe is in compliance and can legally operate in your chosen location.
• Apply for a business license, which is a fundamental requirement for any commercial establishment.
• Consult with your local government or a legal professional to determine if you need a special amusement or arcade license, as gaming cafes often fall under these categories.
• Check if you need a food service license if you plan to serve food and beverages in your cafe.
• Acquire a sales tax permit if your state or locality requires one to sell goods and services.
• Ensure that you are compliant with the Americans with Disabilities Act (ADA) and obtain any necessary permits related to building modifications or public access.
• Investigate any additional permits related to signage, health and safety, fire codes, and alcohol sales if applicable to your business model.

What licenses and permits are needed to run a gaming cafe business?

The licenses and permits needed to run a gaming cafe business vary by state and country. Generally, you will need a Business License, Sales Tax Permit, Employer Identification Number (EIN), alcohol permit, and occupancy permit. You may also need special city permits for the video gaming terminals, depending on local regulations.

Once you have your business structure and legalities in place, it's crucial to separate your personal finances from your business operations. A dedicated business bank account will help you manage your gaming cafe's finances effectively. Here's how to get started and secure the funding you may need:

• Choose the right bank: Research and compare different banks to find one that offers favorable terms for small businesses, such as low fees, easy access to online banking, and good customer support.
• Open your account: Prepare the necessary documentation, including your business license, EIN, and ownership agreements, and set up your business bank account. This will be used for all business-related transactions.
• Explore funding options: Determine how much capital you'll need to start and maintain your gaming cafe by creating a detailed budget. Consider various funding sources such as small business loans, investors, crowdfunding, or personal savings.
• Apply for financing: If you opt for loans or investors, prepare a solid business plan to present. This should highlight the potential of your gaming cafe and how you plan to repay any borrowed funds.
• Keep records: Once you've secured funding, maintain meticulous records of all financial transactions, which will be crucial for tax purposes and financial management.

Setting the right pricing for your gaming cafe services is crucial for attracting customers and ensuring profitability. Your pricing strategy should reflect the value of the experience you provide and cover your operational costs. Consider these points when determining your prices:

• Competitive Analysis: Research local competitors to understand the going rates for gaming services. Price competitively, but don't undervalue your offering.
• Cost Structure: Calculate all your costs including rent, utilities, salaries, equipment depreciation, and maintenance to ensure your pricing covers these expenses and allows for profit.
• Value Proposition: If you offer a premium experience with high-end equipment and exclusive titles, your pricing can reflect that. Conversely, if you're targeting a budget-conscious audience, set your prices accordingly.
• Time-Based Pricing: Consider offering hourly, half-day, or full-day rates. Peak hours can be priced higher than off-peak times to maximize revenue.
• Membership and Packages: Offer membership options or bulk-hour packages at a discount to encourage repeat business and customer loyalty.
• Special Offers: Introduce promotional deals during slow periods or bundle services with food and beverages to increase the perceived value.
• Flexibility: Be prepared to adjust your pricing based on customer feedback and market trends to stay competitive and profitable.

What does it cost to start a gaming cafe business?

Initiating a gaming cafe business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $69500 for launching such an business. Please note, not all of these costs may be necessary to start up your gaming cafe business.

To ensure your gaming cafe is fully equipped and ready to provide an excellent gaming experience, you'll need to carefully select high-quality equipment and supplies. This step is critical, as the right gear can attract a loyal customer base and set you apart from competitors. Be sure to prioritize durability and performance when making your selections.

• High-Performance Computers: Invest in PCs with powerful processors, high-end graphics cards, and ample memory to handle the latest games.
• Gaming Consoles: Consider offering a variety of consoles, such as PlayStation, Xbox, and Nintendo, to cater to all gaming preferences.
• High-Refresh Monitors: Get monitors with high refresh rates and low response times for a smooth gaming experience.
• Ergonomic Furniture: Purchase comfortable, durable gaming chairs and desks to ensure customers can play for extended periods without discomfort.
• Headsets and Controllers: Provide high-quality headsets and controllers for multiplayer and interactive games.
• Networking Equipment: Ensure you have reliable and fast internet with commercial-grade routers and network switches.
• Food and Beverage Supplies: Stock up on snacks and drinks to keep your customers fueled during their gaming sessions.
• Maintenance Tools: Have cleaning supplies and maintenance tools on hand to keep equipment in top condition.

List of software, tools and supplies needed to start a gaming cafe business:

• Gaming cafe business license: $500
• Gaming cafe computer hardware: $3000
• High-speed internet connection: $200/month
• Gaming cafe software: $200
• Console systems and controllers: $1000
• Furniture (chairs, tables, couches): $1500
• Lighting and audio systems: $1000
• Lounge area and food service equipment:$2000
• Marketing materials (signage, business cards):$500Price of games and other items for sale: Variable

Securing the right business insurance is a critical step in safeguarding your gaming cafe against potential risks and liabilities. It not only protects your business assets but also provides peace of mind for both you and your customers. Here are key points to consider when obtaining business insurance:

• Research different types of insurance: Common types include general liability, property insurance, cyber liability, and workers' compensation. Each type covers different aspects of your business, from customer injuries to property damage.
• Consult with an insurance agent: An agent who specializes in small businesses or entertainment venues can help tailor a policy that fits your specific needs. They can advise on coverage levels and potential discounts.
• Consider the value of your equipment: Gaming cafes house expensive electronics that need coverage against theft, damage, or breakdowns. Ensure your policy reflects the value of your gaming systems and peripherals.
• Review local regulations: Some areas may have specific insurance requirements for businesses open to the public. Verify these requirements to ensure compliance with local laws.
• Compare quotes: Obtain quotes from multiple insurers to find the best coverage at a competitive price. Be sure to compare the terms, coverage limits, deductibles, and exclusions closely.

With your gaming cafe now set up and ready for players, it's time to spread the word and attract customers. A strategic marketing approach can set your cafe apart and create a buzz that draws gamers in. Here are some essential steps to kick off your marketing efforts:

• Develop a strong brand: Create a memorable name, logo, and theme for your gaming cafe that resonates with your target audience.
• Online presence: Build a professional website and engage with potential customers on social media platforms like Facebook, Twitter, and Instagram.
• Leverage local partnerships: Collaborate with nearby schools, colleges, and businesses to offer special discounts or host gaming events.
• Create loyalty programs: Encourage repeat business by rewarding customers with loyalty points, discounts, or free playtime.
• Host tournaments and events: Organize gaming tournaments and events to create excitement and attract competitive gamers.
• Utilize online advertising: Invest in targeted online advertising through Google Ads and social media to reach your specific audience.
• Engage in community outreach: Participate in local events and gaming conventions to raise awareness and network with potential patrons.

Once your gaming cafe has established a loyal customer base and a profitable business model, it's time to think about expansion. Consider these strategies to grow your gaming cafe and take your business to the next level:

• Open additional locations: Research areas with high demand for gaming cafes and consider the potential for a new site.
• Upgrade your equipment: Stay ahead of the competition by investing in the latest gaming technology and comfortable furniture.
• Host tournaments and events: Create a community hub by organizing gaming tournaments, which can attract new customers and generate additional revenue.
• Partner with game developers: Work with game developers to offer exclusive content or early access to new games, making your cafe a go-to spot for gamers.
• Offer membership or loyalty programs: Encourage repeat business by providing rewards and discounts to frequent customers.
• Diversify your offerings: Consider adding food and beverage services, merchandise, or virtual reality experiences to enhance the customer experience.
• Expand your online presence: Use social media and an engaging website to reach a wider audience and keep customers informed about upcoming events and offers.

Are you interested in opening your own gaming lounge? Are you unsure where to begin your journey? If you are serious about your future business, it is important to take all the necessary preparation steps. You should start the process with thorough planning and with an accurate gaming lounge business plan. The purpose of such a plan is to make sure you are aware of your initial costs, target audience, expenses, and potential issues. Seeing this information right before your eyes in the business plan will help you to get the best idea of what to expect. Also, if you are interested in attracting investors, you have to take your business plan seriously, as it can decide whether someone will invest their money or not. In this guide, you will find all the information you need to get started.

Executive summary

So, why do you need to have a detailed gaming cafe business plan? Starting any business is a challenging process, especially if you take into account the competition. The goal of a business plan is to make the process of getting your café up and running much easier. When coming up with your plan, you should collect as much data as possible, compare pros and cons, and choose the most appropriate format of writing. It is highly important to consider the cost of opening a gaming lounge, the equipment you will need to invest in, and how much you will have to pay your employees. On top of that, find and evaluate different ways to promote your services that will be relevant to your particular target audience. This guide is intended to provide you with important pointers, so you know where to begin and how to scale from there.

Gaming lounge business overview

Internet cafes have been around for quite some time, and it seems that they won’t be going anywhere soon. Since the beginnings of the Internet, people who were interested in using it yet couldn’t afford to have the connection at home would go to cybercafes. First cafes of this type were not as impressive as modern once but they have definitely come a long way. Cybercafes are no longer these boring places with several computers where you come to send an email. Current cafes create a comfortable atmosphere and offer modern equipment that not everyone can afford to have at home. It is not a secret that video games have become extremely demanding in terms of equipment, so it’s no wonder that people still go to cybercafes.

There is a lot of room for creativity in this business, as internet cafes can be quite different in their design, formats, and services they offer. For instance, a simple internet café can be turned into an elaborate gaming lounge that hosts tournaments. Or, it can be made into an esports establishment where players can enjoy using VR technology and playing on different gaming consoles.

When it comes to people who are interested in starting a gaming lounge business, they can be divided into three main groups:

• Gaming fans that want to take their hobby to the next level. The majority of such people have advanced computer skills and they understand what gaming equipment is necessary for successful gaming. They keep up with the latest trends in the gaming industry, which means they know what they need to have in a gaming lounge to make it interesting for other people. It is common for this category of businessmen to start with a smaller budget and expand it over time.
• The next category is people with smaller budgets that are not aware of all the intricacies of the gaming industry. They have read somewhere that opening a gaming lounge can be a profitable activity and they want to get involved. Sometimes such people don’t understand that they will have to spend a lot of time researching the peculiarities of this business to be able to succeed.
• Another category of people who may be interested in this activity is entrepreneurs who simply want to invest their money in some type of business. They may not have the knowledge of the gaming industry or even be gamers themselves. Their advantage is that they may be able to invest a large sum of money in their establishment right from the start. It is common for such entrepreneurs to begin their businesses on a large scale and even host tournaments in their gaming lounges.

Whether you belong to one of the mentioned categories or not, having a video game lounge business plan is a must. This article was written to help you come up with the best plan regardless of the fact if you have any previous experience or not.

Pros & cons of opening a gaming lounge

The first thing you should do before you start any business is to make sure that you understand all the pros and cons of it. You should spend some time coming up with the most crucial advantages and disadvantages, which will help you see whether this business activity will be worth your effort. Even if we consider opening one type of business, like a gaming lounge, the pros and cons list can differ quite significantly from one person to another. One person’s advantage is another person’s disadvantage, so you should keep that in mind. We have come up with a list of common pros and cons that you should look into.

Some of the pros associated with a gaming lounge business include the following:

• Low starting cost for gaming lounge business

Obviously, there are businesses out there that require even smaller initial investments. However, it is possible to open a gaming lounge with quite minimal investments compared to other ventures. The biggest part of expenses goes for purchases of computers and consoles. You will need about $50,000 in the beginning, which is not that much if you look at the initial expenses of other businesses.

• Small competition

It is not a secret that cybercafes have been particularly popular years ago, when people didn’t have access to computers and the Internet at home. Right now, such gaming lounges are mostly targeted at video game players, creating the right atmosphere for them and offering the most professional equipment. The interest in such format of a cafe increased over the last several years, but it seems that the proposition hasn’t caught up with the demand yet. As the market is not being oversaturated, you are more likely to stand out.

• Combination of services

When opening a cybercafe, you can provide more services than just selling gaming and computer time. You can also purchase several printers and provide printing services at your café. Or you can take photos of people for their documents and print them too. Purchase of scanners and printers doesn’t require significant investments, but they can become an additional income stream for your gaming lounge. Also, you may want to consider offering some snacks and beverages for people that want to spend hours at your place. This way, you will earn more and also make sure that players won’t have to go somewhere else to eat and drink.

• Fast return on investment

Another factor you should consider in your gaming lounge business model is how long it will take for it to pay off. Some businesses are better than others in this sense. When opening a gaming lounge you can expect fairly quick returns, which will be about a year on average. If you are lucky, you may even get paid-off in nine months.

• Additional perks

If you have chosen to open a gaming lounge as your business, there is a high chance that you are interested in video games. In this case, it is likely that you will get different gaming-related advantages when working with different partners and video game manufacturers. As a provider of services, you will be able to enjoy discounts and other bonuses, which is definitely a significant pro for some people.

Establishing a relationship with people in the community who also share your interests can be extremely rewarding. You will get to know a lot of people, so even if you decide to open another business in the future, you are likely to get people interested a lot faster.

• Referral programs work to your advantage

A great thing about gaming lounge business is that it can benefit from a referral program. A limited number of businesses can rely heavily on referrals, so this is a serious advantage. All you have to do is to come up with a reward system for your visitors, granting them bonuses for bringing friends or family members to your gaming lounge.

• Simple business model

If you are new to the world of business, you will be happy to hear that opening a gaming lounge doesn’t usually require you to use a complicated business model. This business is quite simple in its approach, and there are plenty of examples in this niche that you can use as guidelines. You can launch this business without prior experience and succeed, given that you are well-prepared and have a detailed business plan.

The advantages largely depend on your individual preferences and specifics of the gaming industry in your location.

Now it is time to discuss the different cons of creating this business. Some of the potential disadvantages include:

• Limited scalability

If you are interested in a gradual scaling of business, it should be noted that cybercafes are quite limited in this sense. There are only a few ways that you can go about this situation. You can offer franchises and sell them to other aspiring business owners. Or, you can establish an entire chain of cybercafes across the country and even internationally. There is a limit as to how much you can expand a single gaming establishment, so this is one of those cons to keep in mind.

• Constant control

Having a gaming lounge is one of those businesses that require you to always be in touch with your employees to oversee all work processes. There’s always a chance of force majeure situations at the venue and your equipment will require constant supervision from system administrators. You will definitely have to be particularly involved at the beginning, as you will need to see what works and what doesn’t.

However, most business owners solve the problem through software. What’s great about cybercafes and gaming lounges is that all their operations are done on computers, and computers are very easy to supervise. Management software for gaming venues automate most of the work, eliminating most of manual work, allowing owners to see most of processes online. One of such platforms is SENET – cloud-based software that was developed to help businesspeople to stay in constant control over their gaming lounges and LAN centers.

• Equipment wear-out

If we talk about a gaming lounge, the equipment is everything. It is the basis of gaming business and it needs to be kept in top condition if you want players to be interested in your lounge. Computers and consoles will be actively used in your establishment, which means that sometimes some issues will arise with connectivity or the need for repairs. You will have to replace gaming equipment every few years depending on their wear and tear, while computer periphery might need replacement every other month.

But as any other problem, wear-out of equipment has its own solution. System administrators are available for to provide regular maintenance. Moreover, the same management software that helps with supervision of day-to-day business operations also can be of great aid to check performance of the equipment. SENET, for example, has a built-in feature for CPU/GPU temperature monitoring ­– overheating is a proven way to notice something’s wrong with the equipment.

• Reliability of suppliers

When starting a business, you obviously want to provide high-quality equipment and services. In some cases, finding the right suppliers of equipment can be quite difficult and take a long time. There are a lot of suppliers on the market right now, but not all of them are reliable enough and provide the needed quality. This is one of those drawbacks that can discovered by many business owners and are not exclusive to gaming lounges.

Of course, disadvantages can vary depending on where you live and on your personal plans. Sometimes they can reveal themselves during the opening, but it is possible to determine them in advance – that’s why we need a business plan in the first place.

What products and services does gaming lounge business provide?

You are now aware of the potential pros and cons, you’ve come up with your own list, so it’s about time to focus on figuring out what services and products can be offered in your gaming lounge.

Main service

There can be several services that you provide at your venue, but you should think about the main one that holds everything together. For net cafes that target white collars, it can be offering the fastest internet in the area. For esports venues, it can be providing high-quality equipment for video games that most people might not have in their homes. You should come up with a unique proposition and thus center your entire marketing campaign around it.

When coming up with the main service, make sure to keep your target audience in mind. You have to satisfy their needs, provide solution to their unresolved issues, or appeal to their unfulfilled desires. It is important that there are enough people in your area who share the same need, issue, or desire. For instance, you may want to make sure that without your gaming lounge gamers in your area don’t have access to popular tournaments. This way you provide a chance to participate in various gaming competitions offering the best equipment and a suitable space for practice.

Additional services

If you are serious about earning money, it is best diversify revenue streams with additional services at your cybercafe. Some of the options include the following:

• bootcamps to train gaming skills,
• separate zone for board games,
• isolated booths for streaming,
• sale of snacks and drinks ,
• sale of merch for esports teams and organizations,
• rent of conference rooms or other types of private spaces for business events,
• print and scan of documents,
• photography for documents and photo print on the spot and more.

These are just some additional services that SENET users provide at their internet cafes and gaming lounges. According to their experience, additional services mostly don’t require to make major changes to your establishment, so you can easily add and test different things that your audience might like.

This is one of the most complicated steps of the business plan, as it can be difficult to imagine what prices you need to set for your services. First, to make this process a bit easier, you should definitely look at the prices of all competitors that are close to your location. Second, it is highly important that you take into account your own expenses, as they can differ significantly from your competitors depending on how much you invest in your business.

It is a good idea to provide flexible pricing for your customers, targeting different segments of your audience. A lot of gaming lounges offer different prices depending on how many hours a person spends at the venue, what day of the week it is, how often the person comes to play games. You should come up with special offers for new visitors to encourage them to visit, while implementing discounts for loyal customers for them to have the motivation to continue coming back. You can provide a unique system of rewards and bonuses and make it an indispensable part of your pricing offer.

Competitive analysis

Comparing yourself to competitors is inevitable in any business because you don’t exist in a vacuum. You will have to see what your competitors are up to, which services they provide, what their visitors say about them, and also what things they lack of. You should also see what customers like about them and what makes them stand out. This is one of the most important steps of composing a sample gaming lounge business plan, as this will allow you to form your value and unique selling proposition.

Once you take a look at your competitors and their positioning, you should focus on your own. Depending on your research, there can be several focus points of your business, such as:

• Fast and stable Internet connection.
• Pleasant environment with everything that your player may need (comfortable temperature, high-quality furniture, proper ventilation).
• High-end equipment which will include consoles, computers, screens, headsets, gaming mice, keyboards.
• Gaming licenses and licensed professional software for office works, such as Adobe and Microsoft Suite.
• Well-thought pricing system that implies discounts, special offers, and bonuses for both new and loyal customers.
• Work schedule for employees, work shifts, and compensation.
• Plans for future scaling and development.

Gaming lounge business plan introduction

The business plan template comes in different formats, but some basic principles remain regardless of how you wish to present it. Here are some important points that need to be in your business plan:

• Name of your gaming lounge

Choosing the right name for your establishment is highly important. The name you pick should help you stand out from the competitors and also be suitable for the business. You should thoroughly check to ensure that your competitors don’t use the same or similar name. Also, the name you select should be easy to write and pronounce.

• Business model

Business owners who want to express their creativity to the highest degree usually don’t choose a franchise business model. However, if you want to follow the steps of a gaming lounge that has proven results, you may want to look into purchasing a franchise. This will save you a lot of time and minimize stress, which makes it a great choice for those who are new to the industry. You should be aware of the fact that you might have limitations in decision making in a franchise, so choose your partners wisely.

• Business structure

Even though internet cafes can look very similar on the outside, there can be a great variety when it comes to inner business structures. There are many ways that your business can be registered as, so you should research this topic thoroughly. You should pay attention to understanding taxes of your country and choosing the right licenses and permits from the local authorities, so you can be sure that you don’t break the law.

• Concept and mission

The next part of your business plan should focus on describing the basic concept and what it is all about. Also, present your mission and value your business will bring to potential customers. Depending on your business goals, you can choose a mixture of concepts that will benefit your visitors. Whether it is a high-quality yet affordable Internet connection to the community, or a safe space for girls that like to play video games, or both.

As we said earlier, any business should help people and solve a problem or fulfill a need. When it comes to opening an internet café, one of the issues that you can fix is the lack of privacy and space for people that can’t focus on games at home. By going to your gaming lounge, they can play the games they like without anyone interrupting them. Or, customers can connect with the gaming community and be able to participate in gaming tournaments. Talk to people of your neighborhood to uncover the most pressing needs and list them in your business plan.

Your main services would be solutions to people’s needs that you outlined in the previous paragraph. If people asked for fast and stable Internet, only natural to connect several reliable providers at your net café and sell computer time. If the majority is interested in gaming, your main service would be in selling time at high-performance equipment, competitive atmosphere and snacks.

• Target audience

One of the most important points of a business plan is target audience analysis and identification of their needs. While anyone can visit a gaming lounge at one point or another, you should still understand who your core audience is. Most of the time, young males, particularly students, would make the most loyal customers of gaming venues. Adjust your selling proposition around this core. For instance, if most of the people who are interested in a new gaming lounge in your area are adults, you might consider selling alcohol. In case your lounge will be opened in the school area, alcoholic beverages are prohibited and can’t be included into business plan.

A lot of entrepreneurs who open gaming lounges happen to be gaming enthusiasts or are knowledgeable in the sphere of computer networks and technology. Understanding what drives you in your pursuit will help you stick to your business, develop in the right direction, and determine future goals for scaling correctly.

Gaming lounge setup requirements

Business plan should include a list of exact tools that you will need for work, their cost and suppliers. The shortest list would include the following:

• Licenses and legal permits for gaming venues from local authorities.
• Location and interior design.
• HVAC systems.
• Internet providers and network equipment.
• Management software for gaming venues.
• Gaming furniture.
• Gaming setups.
• Software licenses.
• Employment of staff.
• Kitchen, bar equipment and other things necessary to provide paid service.

If you choose to purchase a gaming lounge franchise, franchisors will help to sort out most of the abovementioned things. For example, all franchisees usually must follow the same interior design standards and purchase PC hardware with specific tech specs. You should study thoroughly all conditions from the franchisor, so you are aware of things you decide on your own and things that should not be changed at the venue.

Marketing analysis and strategy

No business plan can be complete without a proper marketing analysis and an appropriate strategy. It is impossible to have a successful business without understanding of the market, as you cannot rely on sheer luck. Market analysis helps minimize risks and losses, so you can feel more confident about the future.

Thousands of businesses rely upon SENET

Market analysis

The importance of market analysis cannot be underestimated. This part of the business plan is absolutely crucial and largely determines your success in the industry.

Spend plenty of time researching the market related to gaming lounge business, take a look at the trends and how they change over time. While you can do this on your own to an extent, it is a good idea to turn to professional marketers that can help you conduct this analysis. A large percentage of business owners resort to services of analytical companies at this stage to get accurate and reliable information.

If you decide to conduct research on your own, one of the techniques that you can use is called PESTLE analysis. This type of analysis focuses on political, economic, sociological, technological, legal, and environmental aspects of research. For example, is economic situation in the region favorable when it comes to opening a gaming lounge? As for the social factor — are there enough people in your area that will be interested in this business? If we take a technological aspect, the question may be — how many reliable Internet providers do you have in the area?

Many other questions arise when you start answering the most basic ones. The situation in the country can change quite quickly, so you should always use relevant information. This is especially relevant when we think about the politics and economy of the country, which can significantly influence the prospects of your business.

Market trends & needs

When it comes to market trends, it is obvious that the main target audience of gaming lounges is people who have plenty of time on their hands. Students and schoolchildren are the most promising groups that might be interested in gaming lounges, so you should pay attention to pop-culture and gaming culture trends that the kids are into. Do students prefer playing video games or watching short videos online? The information you get will help you decide whether opening a gaming lounge in a certain area is a good idea.

One of the major trends in the gaming lounge business is the need to offer services that promote socialization and relaxation. For instance, facilities often offer board games, arcade machines, a bar with a variety of beverages (both with and without alcohol), different snacks that can be easily consumed in a gaming lounge without a kitchen. If you want to stand out from competitors, you should definitely be creative and offer services that create a unique atmosphere.

When preparing information on the needs of your customers and any trends, you might use various statistical data available online. There are plenty of sites and journals with information on the state of the gaming industry, how it is affected by the economic situation, and how successful it is. Your business plan should always rely on accurate information and not on rumors. Once you have decided to conduct your research, you should also pay attention to different spheres that are related to gaming. This may include esports, online streaming, computing hardware production, or entertainment industry.

Marketing strategy

In the business plan, there should be a description of your marketing strategies. You should put a lot of effort into promotion of your gaming lounge, especially in the beginning, when no one knows what you have to offer. It can be quite a challenging process, but there are some basic principles that you may implement to get your name out there. Here are some steps that you may want to consider:

• An opening party where people from the community can have fun, learn about your business, and try your services for free or for a big discount.
• Depending on how much money you are ready to invest in promotion, you can advertise your establishment on social media, search engines, or resort to outdoor advertisement.
• It is highly important to promote your gaming lounge on social media and you should focus on all of the different platforms at once, instead of choosing just one.
• While this method may seem somewhat outdated, you should print some flyers and have someone pass them out in public places, especially close to schools and universities. You should use your research of the target audience and promote your gaming lounge in their favorite public places.
• Encourage people to subscribe to your newsletter prior to opening. Remember to provide value, such as discounts, to everyone who subscribes.
• It’d be better to develop a rewards system, so that people feel motivated to come back to your gaming lounge after their first visit. Referral programs where customers get bonuses for bringing their friends is also a great way of promoting your business.

When creating any business strategy, the key is to focus on your target audience. You should remember that gaming lounges are most often visited by young people who are the most active users of social media. While all the other methods, such as passing out flyers are also necessary, you shouldn’t underestimate the power of social media and the Internet when attracting your visitors. This is especially relevant considering the nature of the business. Gamers often have advanced computer skills and spend a lot of time online.

Anyone who is serious about opening a gaming lounge should start by developing a detailed business plan. A high-quality business plan should answer as many questions as possible about the details of operation and the future developments to increase the chances of success. Also, business plan can be used to persuade potential investors who may be interested in chipping in but need to see more specifics.

A business plan shouldn’t contain any imaginary content and be used only for persuasion. It is important that you identify weak points in the process, so you are fully prepared to deal with any issue. Use relevant and updated information when compiling a business plan, as the economic, social, and political situation in the country can seriously affect your business. You should describe as many aspects of your business as possible and make some corrections along the way. Overall, having a great plan will significantly help you when creating a business, so it’s something you should spend a lot of time focusing on.

Board Game Cafe Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Entertainment Industry » Gaming Industry

Are you about starting a board game cafe? If YES, here is a complete sample board game cafe business plan template & feasibility report you can use for FREE.

A board game is a tabletop game that involves counters or pieces moved or placed on a pre-marked surface or “board”, with respect to a set of rules.

Some games are based on pure strategy, but many contain an element of chance; and some are purely chance, with no element of skill.

Suggested for You

• How to Get a Gaming License [State Requirements]
• Jigsaw Puzzle Business Plan [Sample Template]
• 12 Best Gambling Business ideas You Can Start Today
• How Much Does It Cost to Start a Sweepstakes Business? (Sales Forecast and Breakeven Analysis Included)
• How to Start an Airsoft Field Business Even If You Have No Experience

Entrepreneurs are leveraging on the fact that people like playing board games to create businesses around the concept and one of such businesses is opening a board game café.

Remember, people visit gaming centers not just to play games, but also to rent latest board games that they do not have or can’t afford.

People also go to board game cafés to network and discuss over drinks and snacks. In case you don’t know, most gaming centers start making profits within few months of establishment.

Though lucrative, but opening a board game café is not an easy task. You need to be creative if you intend making money from the business.

One of the ways you can make money from your board game café is to ensure that you make your location a complete entertainment spot. Here is a sample board game café business plan that can give you the guide to write yours.

A Sample Board Game Cafe Business Plan Template

1. industry overview.

A board game café is a place where gamers meet for a beverage and to play a game for a small price. The way it works is that patrons pay an entry fee or a table rental and they can choose any games they want.

According to a report published by IBISWorld, the Gaming Centers industry has experienced strong returns to spending on industry products during the latter half of the five-year period to 2018.

While the emergence of low-cost games for mobile devices has slowed demand for other games and may continue to temper growth opportunities in the foreseeable future, industry revenue has picked up amid stronger sales in games, downloadable content (DLC), consoles and their corresponding products.

Over the five years to 2018, industry revenue increased at an annualized rate of 7.2 percent. In 2018, revenue totalled $43.7 billion. This growth was assisted by growing consumer incomes and the release of the revised editions of other games.

The Gaming Centers industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries.

Statistics has it that in the united states of America alone, there are about 144,152 licensed and registered gaming centers (board game cafés inclusive) responsible for employing about 230,914 employees and the industry rakes in a whopping sum of $44 billion annually with an annual growth rate projected at 7.2 percent between 2013 and 2018.

It is important to state that no establishment has a lion share of the available market in this industry. Lastly, the need for you to equip your gaming center can’t possibly be overemphasized. This is because you need to make your business point as attractive as ever.

You would need between 5 to 20 different types of board games, comfortable chairs, tables, Air Conditions, Shelve for stocking games amongst others. You might also want to ask people who are already in the business about the gadgets you might need.

2. Executive Summary

Edward Grant® Board Game Café, LLC is a licensed board game café that will be located in one of the busiest streets; the entertainment hub of Santa Fe – New Mexico. We have been able to secure a standard facility in a central location in Santa Fe.

We are well equipped to service the whole community as well as visitors and tourists. Edward Grant® Board Game Café, LLC is going to become the number one destination for gamers and gamblers in the whole of Santa Fe – New Mexico.

We will operate a licensed board game café with a wide range of board games from top gaming companies. Our board game café has enough parking space to accommodate the number of people we will accommodate per time.

We conducted a thorough market research and feasibility studies and we were able to come to the conclusion that Santa Fe – New Mexico is the right place to open our board game café. Our client’s best interest would always come first, and everything we do is guided by our values and professional ethics.

We will ensure that we hire professionals who are experienced in the gaming industry. Edward Grant® Board Game Café, LLC will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to accommodate people with different time preferences.

We have made provision for effective floodlight system and also to recruit enough staff and to run on shift basis. Edward Grant® Board Game Café, LLC will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Edward Grant® Board Game Café, LLC is owned by Edward Grant and his immediate family members. The business will be managed by Edward Grant and his son Edison Grant. Edward Grant has over 15 years’ experience in the Gaming Centers industry working for some of the leading board game cafés in Santa Fe – New Mexico.

3. Our Products and Services

Edward Grant® Board Game Café, LLC is in the Gaming Centers industry to provide standard board game cafés for residents of Santa Fe – New Mexico and visitors which is why we have been able to put up a facility that can help us achieve the goal.

We are optimistic that everyone who patronize our board game café will definitely derive value for their money. These are the services and amenities that will be made available to our clients;

• A wide range of board games from top games companies like Chess, Checkers, Backgammon, Scrabble, Monopoly, Clue/Cluedo, Othello, Trivial Pursuit, Ludo, Candy Land, Snakes and Ladders, etc.
• Board games renting
• Board games and accessories merchandise
• Sale of snacks and beverages

4. Our Mission and Vision Statement

• Our Vision of starting Edward Grant® Board Game Café, LLC is to build a world – class board game café that can favorably compete with leading brands in the industry.
• Our mission for establishing Edward Grant® Board Game Café, LLC is to contribute our quota in promoting gaming and social networking activities in Santa Fe – New Mexico and also to make profits from the Industry; we want to become the leading board game café – brand in the whole of Santa Fe – New Mexico.

Our Business Structure

Edward Grant® Board Game Café, LLC is in business to become the leading board game cafés in the whole of Santa Fe – New Mexico and we are fully aware that it will take the right facility, management and organizational structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve. The kind of the board game café business we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in Santa Fe – New Mexico.

Our business will not be built only for the purpose of giving our customers value for their money, but also, we will ensure that we make our work environment highly conducive for all our employees. We will provide them with facilities that will help them stay motivated and deliver on their various tasks.

In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO
• Accountant/Cashier
• Marketing and Sales Officer
• Board Games Instructor/Assistant (5)
• Customer Care Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results and developing incentives
• Creates, communicates, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carries out induction for new team members
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of board games and other equipment by completing preventive maintenance requirements; calling for repairs.
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily activities in the board game café.

Board Game Instructors/Assistant (5)

• Responsible for operating board games
• Responsible for teaching newbies how to play various board games available in our board game café
• Responsible for selling food, alcoholic and nonalcoholic beverages
• Ensures that the board games are well arranged after every playing session
• Responsible for recommending the replacement of worn out or damaged board games and accessories

Marketing and Sales Officer (2)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Documents all customer contact and information
• Represents Edward Grant® Board Game Café, LLC in strategic meetings
• Helps to increase sales and growth for Edward Grant® Board Game Café, LLC.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Edward Grant® Board Game Café, LLC
• Serves as internal auditor for Edward Grant® Board Game Café, LLC.

Client Service Executive

• Welcomes members by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3)

• Responsible for cleaning in and around the board game café
• Cleans up after customers
• Washes glassware and utensils after each use
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the manager.

6. SWOT Analysis

Edward Grant® Board Game Café, LLC is in business to provide boards for gamers in Santa Fe – New Mexico and at the same time to make profits. We are aware that there are competitions in the Gaming Centers industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard – earned money into the business.

We know that if we get things right before starting our board game café, we will not have to struggle before attracting loyal clients and building our customer base to a level where we can breakeven in record time.

We hired the services of a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our organization and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Edward Grant® Board Game Café, LLC.

One of the obvious positives that will definitely stand as a plus for Edward Grant® Board Game Café, is the fact that our facility is located in a densely populated residential area in Santa Fe – New Mexico; our location is in fact one of our major strengths, coupled with the support from stakeholders in the industry.

We equally have a team of highly qualified professionals who will work with our clients and lastly our wide range of board games are amongst the best that anybody living in Santa Fe – New Mexico can get.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing board games cafés, casinos and gaming centers in New Mexico when it comes to generating the needed hype that can drive traffic towards our board game café.

• Opportunities:

We are centrally located in one of the busiest areas in Santa Fe – New Mexico and we are open to all the available opportunities that the city has to offer. We will be open 24 hours a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Edward Grant® Board Game Café, LLC are unfavorable government policies , demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location our board game café is located.

7. MARKET ANALYSIS

• Market Trends

A close study of the gaming industry shows that the late 1990s onwards have seen substantial growth in the reach and market of board games. This has been attributed to, among other factors, the Internet, which has made it easier for people to find opponents to play against.

Around the year 2000, the board gaming industry began significant growth with companies producing a new games to be sold to a growing worldwide audience. In the 2010, a number of publications referred to board games as having a new Golden Age.

Board game venues are also growing in popularity; for example board game cafes are reported to be very popular in China. On the internet, board games commonly feature enhanced content and features for players with broadband internet connections.

These features include multiplayer modes, downloadable content and in-game chat functions, which can be free or provided on a fee or subscription basis. The percentage of services conducted online is expected to increase in 2019, representing a potential opportunity for the industry.

Lastly, it is a common trend that as board game cafés grow, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some board game cafés now have fresh juice and smoothie bar, food, alcoholic and non – alcoholic drinks et al within their facility to encourage people to relax and socialize.

In order words, it is very important for board game cafés to continue to improvise if they want to grow their business and generate their target revenue.

8. Our Target Market

Aside from professional gamers, the target market for board game cafés cuts across people of different walks of life. Edward Grant® Board Game Café, LLC will work towards providing services that will help us reach out to our target market. These are the category of people that we intend marketing our business to;

• Professional gamers
• High school students
• Sports Men and Women
• College Students

Our competitive advantage

Without a doubt, the Gaming Centers industry is indeed a prolific and highly competitive industry. Clients will only patronize your board game café if they are comfortable with the games you have or if you can provide the enabling environment and facility for them to socialize.

Edward Grant® Board Game Café, LLC is centrally located in a densely populated – residential area in Santa Fe – New Mexico; this is obviously going to give us an edge amongst our competitors.

We equally have a team of highly qualified professionals who will work with all our clients when they patronize our board game café. So also, our facility and board games are amongst the best that anybody living in Santa Fe – New Mexico can get.

We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnights from Mondays to Thursdays in order for us to be able to accommodate people with different time preference.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Edward Grant® Board Game Café, LLC is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to attract clients on a regular basis. Edward Grant® Board Game Café, LLC will generate income by offering the following services;

• A wide range of board games from top flight board games companies like Chess, Checkers, Backgammon, Scrabble, Monopoly, Clue / Cluedo, Othello, Trivial Pursuit, Ludo, Candy Land,  Snakes and Ladders, etc.
• Board games and accessories merchandize

10. Sales Forecast

We are quite aware that there are several business opportunities available for board game cafés; it is a line of business that attracts teenagers and adults who love board games.

We are well positioned to take on the available market in Santa Fe – New Mexico and on our online platforms and we are quite optimistic that we will meet our set target of generating enough income/profits from our first six months of operation and grow the business and our clientele base.

We have been able to critically examine the Gaming Centers industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projection for Edward Grant® Board Game Café, LLC, it is based on the location of our board game café facility and the wide range of board games that we will make available;

• First Fiscal Year:  $180,000
• Second Fiscal Year:  $350,000
• Third Fiscal Year:  $450,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor (board game café) offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and increasing our market share.

We will leverage on improving on our services and facility to ensure that we win new clients and retain old clients as well. Our unique selling proposition is that we are well positioned and people can easily access our facility, our payment platforms are highly reliable. Part of the marketing and sales strategies that we will adopt are;

• Open our board game café with a big party in other to attract residents who are our first target
• Advertise our board game café on national dailies, local TV and radio stations
• Promote our board game café online via our official website and all available social media platforms
• Introduce our board game café by sending introductory letters alongside our brochure to sports clubs, households and key stakeholders in Santa Fe – New Mexico
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Deliver consistent customer experiences to all our customers; making our first impression count positively to those making use of our board game café for the first time
• Adopt direct mailing coupon marketing approach
• Position our signage/flexi banners at strategic places in and around Santa Fe – New Mexico
• Create a loyalty plan that will enable us reward our consistent clients especially those that registered as a family or as a group
• Engage in roadshows within our neighborhood to create awareness for our board game café.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for clients in the whole of Santa Fe – New Mexico which is why we have made provisions for effective publicity and advertisement of our board game café. Below are the platforms we intend to leverage on to promote and advertise Edward Grant® Board Game Café, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community – based gaming or sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook, LinkedIn, twitter, YouTube, Google + et al to promote our brand
• Install our Billboards in strategic locations all around Santa Fe – New Mexico
• Engage in roadshows from time to time in targeted neighborhoods all around Santa Fe – New Mexico
• Distribute our fliers and handbills in target areas all around Santa Fe – New Mexico
• List Edward Grant® Board Game Café, LLC on local directories / yellow pages
• Advertise our board game cafés in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are branded with our corporate logo.

12. Our Pricing Strategy

Since the bulk of our customers come from the middle class, it is advisable to set prices for playing our board games on the moderate side. We will not allow the drive to recoup our money fast tempt us to set prices that can scare potential customers off.

In view of that, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their clients in Santa Fe – New Mexico.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a group.

• Payment Options

The payment policy adopted by Edward Grant® Board Game Café, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Edward Grant® Board Game Café, LLC will make available to her clients;

• Payment with cash
• Payment via online bank transfer
• Payment via mobile money
• Payment via Point of Sales Machines (POS Machines)
• Payment via check

In view of the above, we have chosen banking platforms that will enable our clients make payment for playing our board games and purchase of food and beverages without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for services rendered.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget for establishing a standard board game café in Santa Fe – New Mexico and here are the key areas where we will spend our startup capital;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of – $10,000.
• The total cost for hiring Business Consultant – $2,500.
• The amount needed for the purchase of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $5,800.
• The total cost for the purchase of accounting software, CRM software and Payroll Software – $3,000
• The total cost for leasing facility for the board game café – $30,000.
• The total cost for facility remodeling – $20,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $15,000
• The cost for acquiring different types of board games, comfortable chairs, tables, Air Conditions, Shelve for stocking board games and board games accessories amongst others. – $50,000
• The purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $5,000
• Miscellaneous – $5,000

We would need an estimate of $150,000 to successfully launch a medium but standard and well – equipped board game café in the United States of America.

Generating Startup Capital for Edward Grant® Board Game Café, LLC

Edward Grant® Board Game Café, LLC is a family business that will be owned and managed by Mr. Edward Grant and his immediate family members. They decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $50,000 (Personal savings $30,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Edward Grant® Board Game Café, LLC is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over in our board game café is to equip our facility with state of the art board games, make our facility highly secured, make our fee highly subsidized and make available various payment options.

Edward Grant® Board Game Café, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if we implement all that is stated above, we will be able to hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility to fit into a standard board game café: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed board games and accessories, electronic appliances, office appliances, etc: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party planning: In Progress

• Yekaterinburg, Sverdlovsk Oblast /

Having seen Sculpture of Students , it's time to have a rest at this cafe. Many people visit Cafe 36 to taste good omelettes . You will be offered delicious cappuccino .

Food guides for travelers

Similar restaurants nearby

Tasty dishes in yekaterinburg.

Restaurant features in Yekaterinburg

Cafe-bar Ryazanov

CAFE-BAR RYAZANOV, Yekaterinburg - Menu, Prices & Restaurant Reviews - Tripadvisor

• {{>productsMenu}} Products
• {{>trendsMenu}} News & Trends
• Projects >
• PUBLIC ARCHITECTURE PROJECTS >
• Arts & Culture >

zaha hadid architects to build soundwave-inspired philharmonic concert hall in russia

# PUBLIC ARCHITECTURE PROJECTS

zaha hadid architects has been selected by the jury of an international design competition to build the new sverdlovsk philharmonic concert hall in yekaterinburg, russia. echoing the physical aspects of sound waves, the design is based on the properties of musical sound resonance creating wave vibrations in a continuous smooth surface.

zaha hadid architects’ design re-interprets these physical acoustic properties to define spaces for the auditoria, which includes a 1,600-seat concert hall and a 400-seat chamber music hall. these spaces are nestled within the surface deformations of the suspended canopy, appearing to float above the new civic plaza that is both the lobby of the philharmonic concert hall and an enclosed urban square.

the lobby serves not only as an introduction to the world of symphony music, but also as a welcoming public plaza for all members of its local community. large glazed facades blur the boundary between interior and exterior; inviting visitors to experience the spaces within.

‘russia has been a formative influence on zaha hadid architects’ creative work‘, says christos passas, project director at zaha hadid architects. ‘from very early in her career, zaha was attracted to the russian avant-garde who conceived civic spaces as urban condensers that catalyze a public realm of activity to enrich creativity and community; allowing space itself to enhance our understanding and well-being. these principles are embedded within the design of the new sverdlovsk philharmonic concert hall.’

zaha hadid architects was selected from 47 international teams who submitted proposals. the design competition was organized by the ministry of construction and infrastructure development of the sverdlovsk region, with the assistance of the charitable foundation for support of the ural philharmonic orchestra.

the existing sverdlovsk philharmonic building dates back to 1936 and is very well attended throughout the year. the orchestra’s new home seeks to provide an inspirational venue to meet the increasing popularity of the orchestra’s program of concerts — and also create a new public plaza for the city.

project info:

architect: zaha hadid architects (ZHA)

ZHA principal: patrik schumacher

ZHA design director: christos passas

ZHA project architect: alessio costantino

ZHA design lead: ben kikkawa, melhem sfeir, zsuzsanna barat, afsoon es haghi

ZHA design team: duo chen, christina christodoulidou, anna uborevich-borovskaya, ekaterina smirnova, aleksandar bursac, alicia hidalgo lopez, maria-eleni bali, eckart schwerdtfeger, maria avrami, valeria perco, sattor jabbor

ZHA senior interior designer: sonia renehan

ZHA cultural researcher: vera kichanova

ZHA administrator: nastasija hahonina

ZHA project consultant: liudmila harrison-jones

ZHA graphic design: silviya barzakova

ZHA videography: henry virgin

local architect: SPEECH (moscow); sergey tchoban, marina kuznetskaya, daria demidova

structural engineering: AKT II (london); daniel bosia

MEP engineering: atelier 10 (london); meredith davey, ivan jovanovich, piers watts-jones, younha rhee

façade engineering: OPTIMISE (london); scott cahill, adam willetts, tim macfarlane (glass light and special structure)

landscape design: ARTEZA (moscow); irina chebanenko

theatre consultant: theatre projects (london); david staples, dave agnes

acoustic engineering design: marshall-day (melbourne, hong kong); peter fearnside, peter exton, thomas scelo

lighting design: OVI (new york); enrique peininger, jean sundin and markus fuerderer

• Manufacturer account
• Buyer account
• Our services
• Newsletter subscription
• About VirtualExpo Group

Plan Your Yekaterinburg Holiday: Best of Yekaterinburg

Explore Yekaterinburg

Essential yekaterinburg, things to do.

Places to stay

Food & drink

Browse collections

Yekaterinburg Is Great For

Eat & drink.

Art & history

Theme parks

Concerts & shows