hr marketing cover letter

Human Resources Cover Letter Example & Guide for 2024

Human resources representatives are the unsung heroes of every company, juggling roles, understanding the ins and outs of workplace dynamics, and ensuring everyone else fits in just right. 

It's like you have this secret superpower to match the right talent with the right role. 

But when it comes to writing a cover letter for yourself, you suddenly get stuck.

We don't blame you. Showcasing your HR prowess in just a few paragraphs isn't a walk in the park. 

After all, how do you condense all those years of people management, conflict resolution, and organizational development into one page?

We’re here to give you the answer. Here’s what we’ll cover: 

• A Stellar Human Resources Cover Letter Example

5 Steps for the Perfect Human Resources Cover Letter

• 3 Essential Human Resources Cover Letter Tips

Let’s dive in!

Human Resources Cover Letter Example

You know just what an outstanding human resources cover letter looks like. 

Now, just follow these steps to write your own :

#1. Put Contact Information in the Header

Kick off your human resources cover letter with your contact details. Pop them in the cover letter's header, just like you would on your resume .

Here's the rundown:

• Full Name. Write down your complete name right at the top left corner of your cover letter.
• Professional Title. List the exact HR role you're eyeing. Remember, the HR head might be juggling applications for varied roles. Be crystal clear to make their job easier.
• Email Address. Go for an email that's both easy to read and professional, like a blend of your first and last name. Leave your teenage email out of this. For instance, [email protected] is a no-go, but [email protected] is spot on.
• Phone Number. Make sure the number you add is correct, and if you're reaching out internationally, include the dialing code in there too
• Location. Just your city and state, or country, will do. If you're eyeing a remote role or planning a move, give them a heads up in both your resume and cover letter.
• Relevant Links (optional). Feel free to drop links to useful websites or social media, like your LinkedIn profile .

Got your details down? Sweet!

Time to add the contact information of the hiring manager who’ll be evaluating you.

Here’s the scoop:

• Company Name. Jot down the name of the company you've got your sights on.
• HR Head’s Name. If you can, find out who's heading the HR department. Look at the job ad, their website, or their LinkedIn page.
• Location. Specify the city, state, and country, especially if they’re global giants. If they have more than one office in your city, you can also add their street name and number.
• Email Address (optional). If you can dig it up, drop it in the HR head's email.
• Date of Writing (optional). Slide in the date you penned down your cover letter. It's all about the finer details!

#2. Address the Hiring Manager

Once you’ve listed all your contact details, make sure your cover letter speaks directly to its reader.

That means skipping the old-school ‘To whom it may concern.’ It's a bit last century.

The right greeting, on the other hand, can make your letter stand out in the right way.

First up, play detective. Dive into the job posting, company website, or LinkedIn page to see if you can find the HR manager's details.

Once you find what you’re looking for, greet them accordingly . Going with "Ms." or "Mr." followed by their surname is a safe bet. But if you're in the dark about their gender or marital status, simply use their full name. Here’s what that looks like:

• Dear Mr. De Vries,
• Dear Loren De Vries,

Hit a dead end in your detective work? No worries. 

You can address your letter to the broader HR team or the company:

• Dear Human Resources Team,
• Dear Recruitment Team,
• Dear Talent Acquisition Department,
• Dear Head of Human Resources,

#3. Write an Eye-Catching Opening Statement

Hiring managers often scan a candidate's application swiftly, sometimes only taking about seven seconds to decide whether it’s worth their attention.

So your human resources cover letter needs to make an impact from the start.

Begin by expressing your interest in the position. Demonstrating your genuine enthusiasm for the HR field or a particular role can pique a hiring manager's interest, making them eager to learn more about you.

Taking the time to research the company can make all the difference here. The deeper your understanding of the organization's culture and objectives, the better you can position yourself as an excellent fit. 

This shows your genuine interest in the job and that you're not just applying left and right in hopes of any job. If you have any notable accomplishments or specific skills tailored to the HR role, leading with that can give you an advantage. 

However, it's essential to keep your cover letter’s introduction short. The objective here is to intrigue the hiring manager enough to make them want to read your entire cover letter, so you shouldn’t give them all the details from the start.

#4. Use the Cover Letter Body for the Details

The body of your cover letter is where you can go into detail about what makes you the perfect fit for the role.

But don’t just repeat the contents of your human resources resume . This segment of your cover letter is the spotlight moment to elaborate on your HR expertise and the unique skills that you bring to the table. Your goal is to persuade the hiring manager that you’re the most fitting candidate out of the entire pool.

Highlighting your relevant achievements in the world of HR and drawing parallels with the job ad can be a game-changer. For example, if the role requires expertise in talent acquisition, employee engagement, or organizational development, highlight your experiences and skills in these specific areas instead of using a broad-brush approach.

You can also use your human resources cover letter to explain how the company's ethos, organizational structure, and HR challenges align with your professional journey. If you have insights into the company's HR practices, recent initiatives, or the technology stack they use, show them. Your research skills will leave a good impression and do a great job of convincing them you’re right for the job.

#5. Wrap It Up and Sign It

Always end your cover letter with finesse and professionalism to leave on a high note. After all, you want to leave the hiring manager with a lasting impression that’ll make them want to call you for an interview.

In your conclusion, confidently revisit the reasons you're an ideal fit for the human resources position in their company. Reiterate the unique skills or experiences you bring that set you apart from other candidates, and keep a positive attitude throughout.

Then, wrap up with a call to action. By suggesting the hiring manager take the next step, like having a more in-depth conversation about your application, you're increasing your odds of them actually doing it.

Finally, sign off on your human resources cover letter. Pick a respectful closing line and follow it with your full name. Here’s an example:

I'm eager to further discuss how my expertise in human resources aligns with your organization’s goals. Please feel free to reach out to me via the given contact details so that we have the chance to arrange an interview.

If "Warmly" feels a tad too common for your liking, you might consider these alternatives:

• Yours truly,
• Best regards,
• With respect,
• Thank you for your time,

 Essential Human Resources Cover Letter Tips

You've mastered the basics of cover letters! Now, let's fine-tune yours with some key cover letter tips tailored for HR specialists. 

#1. Match Your Resume

When applying for a role in human resources, presentation matters!

If you want to showcase your attention to detail and organizational skills , your cover letter's design and format must align with your resume.

Make sure your text and contact details are neatly arranged, and maintain a consistent font style and size. Also, be mindful of the page margins and line spacing, all while aiming to keep your cover letter within one page .

Or Use A Cover Letter Template Instead

Matching your application got you stressed? 

Try our resume builder and cover letter templates ! 

Designed with hiring managers from around the globe, they blend a sleek, professional look with industry requirements. Grab one, match your resume, and boom—you're all set!

#2. Be Enthusiastic 

Hiring managers appreciate applicants who display a genuine passion for the HR industry, so an enthusiastic tone can set your cover letter apart

That said, while it's great to show admiration for the company you're applying to, remember to keep it balanced. There’s no need to lay on the compliments too thick. What you should aim for is a reflection of your confidence and genuine excitement about the role.

Just remember to stay grounded and don’t sound too confident, or else you might come off as arrogant. Convey your genuine enthusiasm that you’re the right person for this specific HR job, not that you’re the greatest candidate they’ll ever get.

#3. Be Formal

While it's tempting to give your cover letter a casual flair, keep in mind that professionalism is highly valued by hiring managers. There’s nothing wrong with being friendly, but foregoing formality is a huge mistake .

By adopting a formal tone, you’re showing the employer that you’re a serious candidate and that you’re taking the role seriously, too. Even in companies with a casual work culture, this can convey that you respect their ethos and that you’re ready to fit into their environment. 

Just remember, "formal" doesn't mean robotic. Your personality can still shine through, just in a more polished and polite manner.

Key Takeaways

And that’s all there is to human resource cover letters! Hopefully, you’re ready to land that dream HR job in no time.

But before you submit your cover letter, here are some main points from our article:

• Begin your human resources cover letter by detailing both your contact information and that of the HR manager. Your details must be accurate so the HR manager can contact you for a potential interview.
• The introductory paragraph of your HR specialist cover letter should grab the attention of the hiring manager and encourage them to read further.
• In the main section of your cover letter, delve into your most significant achievements and skills that align with the human resources role you're after.
• It's a good strategy to use a compelling call to action towards the end of your human resources cover letter, nudging the hiring manager to possibly call you or set up an interview.
• Keep your cover letter’s design consistent with your resume. If you're pressed for time, consider using a set of our resume and cover letter templates for a harmonized look.

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29 Professional HR Cover Letter Examples for 2024

Your HR cover letter must immediately highlight your understanding of employee relations and talent management. It's the gateway to showcasing your expertise in human resources. Demonstrate your ability to connect with employees at all levels within the first few lines. Let your passion for fostering a positive work environment shine through every word.

All cover letter examples in this guide

Human Resources Intern

Entry-Level Human Resources

Junior Human Resources

< - Main Article

Human Resources Coordinator

Human Resources Specialist

Chief Human Resources Officer

Contracts Manager

Diversity And Inclusion Manager

HR Assistant

HR Business Partner

HR Director

HR Generalist

Human Resources Consultant

Human Resources Benefits Specialist

Human Resources Data Analyst

Human Resources Representative

HR Program Manager

HR Project Manager

People Manager

Problem Manager

Resource Manager

Talent Acquisition Manager

Talent Manager

Training Manager

Cover letter guide.

HR Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience HR Cover Letter

Key Takeaways

By Experience

Embarking on your job search, you've realized a compelling HR cover letter is a must, yet mastering this pivotal document is no small feat. It’s not about echoing your resume; it's your chance to captivate with a narrative of your proudest professional triumph. Steer clear of the well-trodden clichés and strive for formality with a personal touch, all within the confines of a concise, one-page letter that sets you apart. Let's tackle the art of the cover letter together.

• Personalize your hr cover letter and get inspired by other professionals to tell a compelling story;
• Format and design your hr cover letter to make an excellent first impression;
• Introduce your best achievement in your hr cover letter to recruiters;
• How to make sure recruiters get in touch with you, using your hr cover letter greeting and closing paragraphs.

What is more, did you know that Enhancv's AI can write your cover letter for you? Just upload your hr resume and get ready to forward your job application in a flash.

If the hr isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• HR resume guide and example
• People Manager cover letter example
• Problem Manager cover letter example
• HR Generalist cover letter example
• Benefits Manager cover letter example
• HR Manager cover letter example
• Training Director cover letter example
• HR Director cover letter example
• District Manager cover letter example
• Diversity And Inclusion Manager cover letter example
• HR Analyst cover letter example

HR cover letter example

Charlotte Jones

Fort Worth, Texas

+1-(234)-555-1234

[email protected]

• Highlighting past achievements: The cover letter mentions a successful diversity and inclusion initiative, providing specific results such as a 40% increase in minority representation in leadership, which demonstrates the candidate's ability to implement effective HR strategies.
• Connecting personal values with company values: Referencing the "trailblazing initiatives" at the company shows that the candidate has done their research and is genuinely interested in the company's work, thereby establishing a value alignment between the candidate and potential employer.
• Aligning HR objectives with business goals: The applicant showcases strategic thinking by demonstrating how HR initiatives have previously enhanced operations and set industry benchmarks, implying a strong understanding of how HR supports broader business objectives.
• Expressing a desire for professional growth: The candidate conveys enthusiasm for contributing to the team and continuing to develop their skills, suggesting a forward-looking and growth-oriented mindset.

Structuring and formatting your hr cover letter

Here's what the structure of your hr cover letter should include:

• Header (with your name, the position you're applying for, and the date);
• Salutation (or greeting);
• Introductory paragraph (or your opening statement);
• Body paragraph (or further proof of your experience);
• Closing paragraph (with a call to action);
• Signature (that is optional).

Use the same font for your hr resume and cover letter - modern fonts like Lato and Rubik would help you stand out.

Your hr cover letter should be single-spaced and have a one-inch margins - this format is automatically set up in our cover letter templates and our cover letter builder .

When submitting your cover letter, always ensure it's in PDF, as this format keeps the information intact (and the quality of your document stays the same).

On one final note - the Applicant Tracker System (ATS or the software that is sometimes used to initially assess your application) won't read your hr cover letter.

The top sections on a hr cover letter

• Header: Include your name, contact information, and the date, as well as the employer's name and address; this provides a professional-looking structure and makes it easy for the recruiter to identify who you are and how to contact you.
• Greeting: Address the recruiter or hiring manager by name if possible; a personalized greeting shows that you've done your research and are serious about the position.
• Opening Paragraph: Start with a strong introduction that captures the recruiter's attention and clearly states the HR position you're applying for; this sets the tone for why you are the right candidate.
• HR-Specific Expertise and Experience: In the body of the cover letter, highlight your relevant HR experience, knowledge of employment laws, and interpersonal skills; this demonstrates your capability to handle HR responsibilities effectively.
• Closing and Call to Action: End your cover letter with a professional closing statement and a call to action, expressing your enthusiasm for the role and inviting the recruiter to discuss your application further; it's a proactive way to encourage a response.

Key qualities recruiters search for in a candidate’s cover letter

• Deep understanding of employment laws and regulations: Essential for ensuring the company's hiring practices are legally compliant.
• Expertise in talent acquisition and recruitment strategies: Key for attracting and retaining the best candidates in a competitive job market.
• Strong interpersonal and communication skills: Necessary to engage effectively with candidates, employees, and management at all levels.
• Experience with HR software and tools: Proficiency in using applicant tracking systems, HR information systems, and performance management platforms streamlines HR processes and improves efficiency.
• Ability to handle sensitive and confidential information: HR professionals deal with personal employee data and must maintain discretion and integrity.
• Conflict resolution and problem-solving skills: Important for mediating disputes, addressing employee concerns, and fostering a harmonious workplace environment.

Greeting recruiters with your hr cover letter salutation

What better way to start your conversation with the hiring manager, than by greeting them?

Take the time to find out who the professional, recruiting for the role, is.

Search on LinkedIn, the company website. And for those still keen on making a fantastic first impression, you could even contact the organization, asking for the recruiter's name and more details about the job.

Address recruiters in the hr greeting by either their first name or last name. (e.g. "Dear Anthony" or "Dear Ms. Smarts").

If you're unable to discover the recruiter's name - don't go for the impersonal "To whom it may concern", but instead use "Dear HR team".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Team,
• Dear Mr./Ms. [Last Name],
• Dear [Job Title] Hiring Committee,
• Dear [Job Title] Search Committee,

What to include in those first two sentences, or your hr cover letter introduction

Have you ever wondered what the best way is to present your profile in the hr cover letter introduction ?

There's no right or wrong answer if you're being concise and authentic to yourself.

Some professionals start their hr cover letter by:

• congratulating the company - focusing on something impressive, whether that's an award, an industry-leading project, or a key event;
• aligning their passion for the field or industry with the job - if you're enthusiastic about what you do, you'd thus grow your skill set and value as a professional.

What comes next: your hr cover letter middle paragraphs

In the next three to six paragraphs (or the body of your hr cover letter) you have to prove your unique value .

Most candidates tend to mess up at this stage. They tend to just copy-paste information from their resume.

That's one big no-no.

Remember that when writing your hr cover letter, it has to be personalized. And, your ultimate aim is to catch the recruiter's eye.

So, look back on key job requirements and write down a list that includes the ones you cover.

Next, select just one key achievement from your professional (or personal) history that meets those advert keywords.

Narrate a story around how you've grown your skill set and knowledge. Also, aim to show the unique understanding or soft skills you bring about, thanks to your past success.

Two ideas on how to end the final paragraph of your hr cover letter

Closing your hr cover letter , you want to leave a memorable impression on recruiters, that you're a responsible professional.

End your cover letter with how you envision your growth, as part of the company. Make realistic promises on what you plan to achieve, potentially, in the next six months to a year.

Before your signature, you could also signal hiring managers that you're available for the next steps. Or, a follow-up call, during which you could further clarify your experience or professional value.

What could you write about in your hr cover letter when you have no experience

Candidates with zero professional experience often struggle to write their hr cover letter .

You may lack experience, but your application could still be impressive when you focus on your strengths.

Consider your most relevant talents (and/or one achievement) that align with the role and help you stand out.

Perhaps you spent every summer volunteering at your local dog pound - think of the job-relevant skills this experience taught you.

Sharing your tangible career goals is another good strategy to stand out.

Key takeaways

Winning at your job application game starts with a clear and concise hr cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the hr resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

HR cover letter examples

Explore additional hr cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

Sales Director Interview Questions and Answers

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Marketing Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Marketing Cover Letter

As a marketing professional, you understand the importance of tailoring your brand messaging towards target audiences. The same principles apply to writing a winning cover letter.

Paint a picture of how your marketing expertise can create value for potential employers. This guide provides examples and expert tips to help translate your industry expertise into a powerful marketing tool.

Customer Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Marketing Text-Only Cover Letter Templates and Examples

Mina Sayed Marketing Assistant | [email protected] | (123) 456-7890 | Philadelphia, PA 12345 | LinkedIn

January 1, 2024

Hector Santos Hiring Manager Ajax Gaming Studio (987) 654-3210 [email protected]

Dear Mr. Santos:

I’m interested in applying for the marketing coordinator role with Ajax Gaming Studio that I found on LinkedIn. During my time with Rise Marketing Inc., I drove social media marketing initiatives and improved followership by over 400% across all social channels. I can achieve similar results for your organization.

Ajax Gaming Studio’s innovative art style and storytelling drew me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I can offer a fresh perspective to help you grow your brand’s digital presence. Below is a list of my most notable career achievements:

• Oversaw all aspects of social media marketing for a premiere technology start-up, managed Facebook, LinkedIn, and Twitter accounts, and increased followership by over 400%
• Coordinated with the marketing team to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
• Supported marketing initiatives for the launch of a new software product, coordinated social media campaigns, and raised awareness of online launch events

I look forward to telling you more about how expertise in social media marketing can benefit your organization. You may contact me via phone or email for any additional questions you may have about my background. I appreciate your time and consideration.

Aliya Jackson Digital Marketing Specialist | [email protected] | (123) 456-7890 | New York, NY | LinkedIn

Meiling Li Hiring Manager Alliance Marketing Co. (987) 654-3210 [email protected]

Dear Ms. Li:

I’m interested in applying for the digital marketing manager position with Alliance Marketing Co. As you can see from my attached resume, I have a strong history of building successful brands and developing innovative strategies to drive community engagement. My expertise in digital marketing would be an asset to your organization.

Alliance Marketing Co. has a reputation for its cutting-edge marketing strategy and brand storytelling that strongly aligns with my professional background. Throughout my career, I’ve defined brand messaging for clients across a variety of industries, including technology, fitness, travel and hospitality, and health care. I can achieve similar results for your organization based on my career accomplishments:

• Managed all online marketing for a portfolio of 12 client accounts valued at $100,000 to $300,000, defined digital marketing strategy, and aligned brand messaging with target audiences
• Drove search engine optimization (SEO) marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
• Enhanced social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average

I would like to schedule an interview to further discuss how my background in digital marketing can benefit your team. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Aliya Jackson

Joseph Corbin Marketing Manager | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

Tyrone Jackson Hiring Manager Alliance Marketing Co. (987) 654-3210 [email protected]

Dear Mr. Jackson:

I’m reaching out regarding the marketing director job with American Airlines. In my previous role, I developed and implemented large-scale campaigns to enhance brand awareness for a premiere airline valued at $700 million. My industry knowledge and leadership capabilities would benefit your organization.

American Airlines’ reputation as a customer-focused, forward-thinking company is what draws me to apply for this opportunity. Throughout my career, I’ve successfully identified opportunities to enhance digital marketing efforts and grow brand awareness for enterprise organizations. I can achieve similar results for your company based on my prior achievements:

• Oversaw large-scale campaigns to grow brand awareness, developed marketing strategy, led the redesign of the landing page, and increased sales conversions by 42%
• Managed and built a 20-person marketing team, oversaw an annual budget of $30 million, coordinated digital marketing initiatives, and achieved a 150% return on investment (ROI) on average for marketing campaigns
• Analyzed key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

I hope to speak with you further about how my marketing expertise within the airline industry would be an asset to your organization. You may contact me via phone or email at your convenience. Thank you for your time and consideration.

Joseph Corbin

To write a great marketing cover letter, you need to craft high-impact content that differentiates you from the competition. Think about how you’ve effectively marketed brands and products in the past. This is exactly how you should approach your cover letter, by selling yourself as a candidate through a creative value proposition. Below, we’ll walk you through each step of the cover letter writing process to help you land your next big marketing role:

1. Contact information and salutation

List all essential contact information at the top of your marketing cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This is preferable to salutations such as “To Whom It May Concern,” as this language is more direct and personal.

2. Introduction

As a marketing professional, you understand the importance of making a strong first impression. The same is true for your marketing cover letter, which is why it’s essential to lead with a powerful introduction. Draw attention to key aspects of your marketing expertise that match the job description, such as digital, social media, or SEO. Feature one of your most notable wins, especially if it can be supported with an eye-catching number or metric.

3. Body paragraphs

Continue to highlight your professional achievements in the body paragraphs of your marketing cover letter. Start by mentioning something specific about the company’s reputation or products and how you can help them grow brand awareness and market share. Emphasize how your marketing campaigns and strategies have generated positive results for previous employers . Demonstrate you can work effectively in team-based environments, as marketing initiatives are often highly collaborative.

Ajax Gaming Studio’s innovative art style and storytelling drew me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I can offer a fresh perspective to grow your brand’s digital presence. Below, you’ll find a list of my most notable career achievements:

4. Marketing skills and qualifications

Providing a list of professional skills on your marketing cover letter is redundant, as most of this information should already be featured on your resume. That said, consider reinforcing key qualifications that align with the job description. For instance, if a company is seeking a digital marketing specialist, carefully weave SEO-related skills into your paragraphs. Below, you’ll find a list of keywords you may encounter during the job search:

5. Closing section

Close out your marketing cover letter with a call to action that encourages the hiring manager to schedule you for an interview. Emphasize how your background in marketing can benefit your target company. Be sure to thank the hiring manager for their time and consideration in the last sentence.

Marketing Cover Letter Tips

1. tailor your cover letter to the job description.

A generic cover letter won’t increase your odds of landing the interview. To make a lasting impression on the hiring manager, carefully tailor your cover letter to each job you apply for. Mention something specific about the organization and emphasize how your marketing expertise would have a positive impact on their team. This shows that you’ve researched the company beforehand, which is also a key aspect of being a successful marketing professional.

2. Feature your marketing skill sets

It’s important to let your marketing skills and expertise shine on your cover letter. Rather than simply listing them, provide insights into how you’ve leveraged these skill sets to achieve results throughout your career. For example, developing a digital marketing strategy for a start-up company requires a very different type of approach in comparison to an established brand.

3. Highlight key marketing achievements

As you build your content, keep your most prominent marketing achievements at the forefront of your cover letter. Establish an appropriate context for your campaigns and initiatives. Tactically integrate hard numbers and KPIs to establish a sense of scope for your contributions. For example, if you led marketing campaigns for a smaller company, a percentage might appear stronger than a monetary figure.

Marketing Cover Letter FAQs

Why should i include a marketing cover letter -.

In addition to your skills, campaigns, and achievements, paint a picture of who you are as a creative marketing professional for the reader. Demonstrate how you’ve developed innovative marketing strategies to capture target audiences and grow brand awareness. Convey why you’re the right fit for the cultural fit for the organization.

Are cover letters becoming obsolete? -

Although many believe that cover letters have become obsolete, many companies still require them during the application process. According to a LinkedIn poll conducted by Forbes , 70% of correspondents voted that cover letters are no longer needed. While cover letters aren’t always required, writing one demonstrates your enthusiasm and genuine interest in the role you’re applying for. This can sometimes make all the difference in generating interviews during the job search.

How do I make my cover letter stand out? -

Craft a new cover letter in minutes.

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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• How to Write the Perfect HR Cover Letter (With Examples)

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09 February 2021 - 4 min read

Whether you’re just getting started in your HR career or you’re already an accomplished people professional looking for a new and exciting job opportunity, a well-written cover letter is essential to making the best impression on a prospective employer. While your CV proves useful in giving an outline of your overall experience, a cover letter should tell a story about your career journey, showing how your experience relates to the job you’re applying for. Cover letters can be tricky to master, however, especially if you’ve not had the chance to write many in the past. So, if you’re serious about landing your next HR gig, take a look below at our handy guide on how to write the perfect HR cover letter.

How to Write the Perfect HR Cover Letter

Step #1: dates, addresses, and contact information.

Before you even get to the body of your cover letter, you need to work out the header layout of the relevant dates, addresses, and contact information for your cover letter. Begin with your name and address in the top-right corner of the page, like this: Your Name Street Address  City Postal Code E-mail Address Phone Number Then, a space below on the left-hand side, you’ll also want to add:

Hiring Manager’s Name Hiring Managers Title (if possible) Company Name Company Street Address City Postal Code Date Including this information on your cover letter ensures that it gets to the right person at the right address and guarantees that potential employers have immediate access to your contact details - which we would say is a super important element to scoring an interview! 

Step#2: Add a personal touch

Now that we’ve gone over the semantics of formatting all the key contact information in your header, it’s time to think about personalising your initial introduction. To start your cover letter off right, your best bet is to address the hiring manager. If their name is not listed on the job posting, do a little investigating on the company website or make a quick call to the office to see if you can find out their name. If the hiring manager’s name is, say, Jane Smith, make sure you use a formal, full name salutation with a comma to follow. For example:

• Dear Ms. Jane Smith,

If you can’t find a name to personalise your introduction, you can also use:

• Dear Sir/Madam,
• Dear Hiring Team,  or
• Dear Hiring Manager,

Only use the alternative introductions if you’ve genuinely exhausted all of your outlets to find the right name. Also, avoid using phrases like ‘To Whom It May Concern’ or ‘Greetings’ as they’re typically considered an outdated practice in the modern recruitment world.

Step #3: Write your elevator pitch

Now the next step is to write your opening paragraph, or what is better known as your elevator pitch. This is your chance to  catch the hiring manager’s attention , introduce yourself and explain why you’re enthusiastic about applying for the specific job role and how it aligns with your career goals. If you’re applying for a general HR role, for example, it should look something like this: ‘I would like to introduce myself as an applicant for the available Human Resources Generalist position at [insert company]. As an accomplished HR professional with [X years] experience, I strive for excellence in each role that I take on, and I am ready for a new opportunity that will both challenge me and build on my existing experience so I can continue to make a positive impact on the people profession.’ If you currently have no HR experience, however, you can try this on for size: ‘I am writing to apply for the available [insert title] position at [insert company], as advertised on [insert platform]. While I’d like to be transparent in saying I am new to the HR industry, I am enthusiastic about the chance to start building a career within your company. I pride myself on working hard to create opportunities from every challenge I encounter, and I am confident that my education and transferable skills would make me a great fit for this role.’ You can expand or condense as you see fit, just make sure to keep your elevator pitch at 1 to 3 lines - after all, it’s about selling yourself well, and to do that, you need to keep things quick and punchy so you don’t lose the hiring manager’s attention.

Top tip:  Before you get started here, consider the tone of voice of your cover letter as well. You’ll want to personalise it to best suit the company you're applying for to make the strongest impact. For example, if it's a big corporation you'd personalise your tone of voice with more formal language, while you could likely use a more relaxed style when applying for a start-up or a creative company.

A useful method for judging this would be to look at the style of writing on their website and social media - are they formal and serious or more friendly and casual? This can give you an indicator of how they like to communicate. (Be sure never to be too casual though - no emojis!)

Step #4: Focus on your qualifications, skills and experience

Following your first paragraph, you’ll want to hone in on your relevant qualifications and skills for your middle paragraph(s). You’ll want to offer up more details about the information you’ve included on your resume and how your experiences apply to the job. Here is an example to get you started: ‘Currently, I work as a [insert title] at [insert company], where it is my responsibility to [insert duties], using my [insert HR-related skills] to improve the efficiency of communication in the workplace between the organisation and employees.’ 

Then go on to explain your past experience and education, and how they tie into the role you’re applying for: ‘My past experience includes [insert past role and company], where it was my job to [insert responsibilities]. While working in this role, I learned a lot about the HR industry through [provide examples], and I believe that applying the skills and professionalism I’ve learned through these experiences to your organisation would be of great benefit.’ It would be a good idea to mention any relevant HR qualifications you have here as well, such as a   CIPD HR qualification , and how that’s contributed to enhancing your knowledge, skills, and credibility. If you’re applying with little to no experience, it’s okay to simply just highlight your relevant qualifications and/or transferable skills instead: ‘My relevant experience includes undertaking a [insert qualification here], where I learned [insert main takeaways]... Or:  ‘As highlighted in my CV, I also have experience working in [relevant jobs], where I picked up a number of industry-related skills that I believe transfer well and benefit both myself and the company in this position, including: 

• Communication skills 
• Proactive decision-making 
• Training, developmental and coaching skills 
• Administrative skills'

In either instance, you can also include examples about relevant projects or situations that provide insight into how you solve problems and excel in your work, drawing attention to the positive impact of your actions in your current or past roles.

Top tip:  When you write your cover letter, also try to include a few keywords from the original job description in these paragraphs.

Step #5: Explain any large gaps

If you’re worried about a glaring gap on your CV, the middle paragraph(s) is also a good place to address this and make it relevant to your application. If you took some time off to travel, for instance, you can write something like: ‘Prior to starting in my current role, I took [X time] off of work to travel. This allowed me the opportunity to learn about different people and cultures, something that I believe has benefited me in the HR profession given that we interact with diverse groups of people and personalities on a daily basis.’ You can also mention any volunteer work or short courses you engaged in during your time away from work. The trick is to put a positive spin on these gaps and demonstrate how they’ve contributed to your development as a professional. 

Step #6: Finish it strong 

Finish off your cover letter by thanking the employer for their time and consideration and reiterating your enthusiasm. For example: ‘I’ve always been a strong supporter of the people profession and genuinely believe it to be an integral part of every organisation. This is why I would be enthusiastic about the opportunity to join your team as an [insert title] and to immediately start contributing to the success of [insert company name]’s mission, goals and objectives. Thank you for your time and consideration, I look forward to hearing from you. Sincerely, (Sign Your Name) Your Printed Name If you’re not a fan of using ‘sincerely’ as a sign-off, you can also use:

• Kind regards,  or
• Respectfully

Step #7: Revise and format

Once you’ve completed your cover letter, always (always!) make sure to read it over a few times to check for any spelling mistakes or other errors. Also check that your margins are 1-inch all the way around and that you’re using a 10- or 12-point, single-spaced font size (in Arial or Calibri, for example) to ensure easy reading. Don’t forget to add a space between each paragraph section either. This keeps things clean, structured and appealing to look at.

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How to Write a Great HR Cover Letter

​While you might read hundreds (or thousands) of cover letters as part of your HR job, it can be a challenge to write one of your own. Where do you begin? What should you include? How do you get someone to read it carefully? And probably the most important question: Do you still need one?

The answer is yes . A cover letter is still an important tool in an effective job search. The cover letter's job is to give the reader specific information tailored to the open position. It is also the perfect place to show passion for your career. You want to go above and beyond what's on your resume by giving a personal touch to your achievements and stories of success.

You're likely familiar with the basics of a cover letter. You should have a strong opening that highlights an accomplishment, talks about your excitement for the job or shares a networking connection. The body should showcase your most relevant stories of success and skills (using either paragraphs or bullet points), and your closing should thank the reader for their time. But a cover letter is also an opportunity to stand out by tailoring your message.

What follows is an overview of the various types of cover letters, how to decide which one you should use and how to best personalize your cover letter to capture your reader's attention.

Types of Cover Letters

Did you know there are many types of cover letters? You're likely familiar with the traditional cover letter that responds directly to a job posting, but there are actually several versions you might need to utilize in your job search. Some of the more common types include:

Job-Posting Reply Letters

Your "normal" cover letter. This cover letter is tailored to a specific job posting and company.   Key Tip: Focus on demonstrating why you are the best candidate for the role by showcasing specific skills and achievements tailored to the open position.

Cold-Call Letters

A letter used to reach out to a company or recruiter to explore potential opportunities. You're not responding to a particular job posting but instead introducing yourself to a company you'd like to work for.   Key Tip: A cold-call letter needs to grab the reader's attention. Consider a powerful first sentence highlighting your best result or answering a specific problem: "Does your organization need a proven diversity and inclusion expert with 20+ years of experience?"

Recruiter Letters

A recruiter letter is simply a letter sent to a recruiter or search firm. You'll use this kind of letter when you want to respond to job postings placed by a search firm or to explore potential roles the recruiter is trying to fill.

Key Tip: Similar to a traditional cover letter, you'll want to talk specifically about your best achievements related to the job you're targeting.

Networking Letters

This letter's purpose is exactly as it sounds: to network with a colleague, an acquaintance, a former manager and anyone else who can help your search.

Key Tip: Immediately let your contact know why you're reaching out and how they can help you. Are you seeking a recommendation? A new connection to get your foot in the door at a company? Keep the letter brief and to the point.

Should You Write an E-Note or Traditional Letter?

An e-note is simply a letter sent in the body of an e-mail rather than a stand-alone letter in a separate attachment. There's no need to let the recipient know you're enclosing a cover letter—just write it in the e-mail itself.

An e-note is shorter than a traditional cover letter attachment and doesn't have the normal heading (with your name, contact info and formatting that matches your resume). Both an e-note and a traditional cover letter should be customized to the job and focused on your achievements.

In most cases, an e-note is the best approach with just a few exceptions. If you're submitting your documents to a database or e-mailing a top executive (like a CEO or member of a board), you'll still want to use the traditional cover letter. If you're simply e-mailing your resume, use an e-note instead.

Key Tip: I recommend writing a traditional cover letter and then copying and pasting the body of the letter when you need to use an e-note (simply remove the format/heading). Then read through it to make sure it isn't too long for an e-mail.

Write Separate Cover Letters for Specific Jobs

There's no doubt that an effective cover letter needs to be written for individual jobs and companies. But how? Focus on your best achievements, relevant skills and something that the resume may not have: a personal touch!

Look through your resume for some of your best stories and proudest moments. Maybe you reduced the average time-to-hire by weeks or lowered the monthly health insurance premiums by 36 percent. Consider using these results within your cover letter by sharing the story in detail, with information on how you went above and beyond.

Also, consider showcasing your best skills, whether they are talent sourcing, creating job descriptions, preparing budgets, onboarding, benefits coordination, project management or any other HR-related function. Don't forget about leadership, mentoring and training—key skills for many HR positions. You can also share your relevant education, training, certifications, credentials and organizational activities, including being a member of the Society for Human Resource Management (SHRM).

Lastly, don't forget the human touch. Write about why you are passionate about what you do. Why do you love HR? What skills are you fantastic at? Why are you the perfect fit for this role? How can you help transform the organization's HR efforts?

The best piece of advice when writing a great cover letter is to tailor it to your goal . Think about your best, most relevant skills and achievements that you want to showcase. Then add a personal touch about why are you excited about this opportunity. Taking a few minutes to customize your cover letter will improve your chances of achieving your goal: to earn an interview.

DOWNLOAD A SAMPLE COVER LETTER

Laura Fontenot, ACRW, CPRW, is an award-winning expert resume writer who has helped thousands of clients excel in their job search for more than 15 years. She offers a complimentary resume review at www.masterworkresumes.com and at linkedin.com/in/laura-fontenot-acrw-cprw .

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General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Published: April 17, 2024

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read.

My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

The truth is, you can't really predict on a case-by-case basis — and you're better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn't.

It allows you to show off your writing skills, provide details that you couldn't fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible.

If you’ve ever rolled your eyes or balked at an application that required a cover letter, this guide is for you. I’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own.

General Cover Letter

An general cover letter, sometimes called an application letter, is a written document addressed to an employer by a job applicant, explaining why they're interested in and qualified for an open position. More commonly known as a cover letter, this document can come in the form of an email, MS Word document, or similar application template offered by the employer.

Seems fairly basic, right? Cover letters can hold different levels of importance to an employer depending on your industry and the job you're applying for.

49% of recruiters say sending a cover letter along with your resume boosts your chance of landing the role.

If you do plan to write a cover letter, keep in mind there are certain qualities it should have that are not included in the definition above.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

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How to Write a General Cover Letter

Job searching can be tedious and timely, so you may find yourself applying for dozens of jobs in the process.

To make this process simpler, I find that having a general cover letter that you can easily tweak to fit different job openings is a game changer. 

Here's how to write a general cover letter so that you don't to keep writing a new one from scratch with every application. 

1. Write Your Heading 

Your heading should always include your name and contact information. For years, it was also common to include your physical address and that of the recipient, but nowadays, it may not always be necessary. 

"I used to always include my physical address and that of my employer, but I stopped after realizing it takes up so much room and just feels archaic," says HubSpot blogger Erica Santiago.

She says, "I've never gotten any mail sent to my home from prospective jobs, and I've never had to mail my application. So, I just include my city and state in my heading, especially if the job posting explicitly states the company wants some based in a specific region." 

So, should you include the company's address in your cover letter?

"This is probably odd, but I always include the company's address because I like to think it shows I did my research," Santiago says. "I've sent probably over 100 cover letters in my life, and I eventually found myself at HubSpot, so I have to be doing something right (laughs)." 

If you think physical addresses are taking up too much space in your cover letter, then consider omitting them. I'll touch on contact information again later. 

2. Greet the recipient 

Avoid "To whom it may concern" if possible. I find that greeting the recipient that way gives the impression that you didn't take the time to research who you should be addressing. 

Instead, try to look up the name of the hiring manager or recruiter. Doing so shows attention to detail and care—qualities employers love to see. 

If you can't find a name, "Dear Hiring Manager" is fine. 

3. Introduce yourself and explain your intentions.

State early on who you are, what position you are applying for, and why. Often, businesses may be hiring for multiple roles, so you want to ensure whoever is reading your cover letter knows exactly why you're reaching out. 

4. Highlight your qualifications, skills, and passion for the job.

This is where things get a little tricky. Your attached resume will also include skills and qualifications, so you may think you just need to regurgitate what's in your resume, right? Wrong. 

Obviously, some information may overlap, but your cover letter is a chance to go into more detail than you could on your resume.

For example, Let's say a potential employer is looking for a self-starter and results-driven person.

This is a great opportunity to mention when you took it upon yourself to spearhead a project that generated more revenue for your previous or current company. 

Connect your skills and qualifications to your unique accomplishments. 

Finally, show that you are passionate about the opportunity. 

"I once had an interview with a pet insurance company," Santiago says. "I worked into the cover letter my love for my two cats, how pet insurance grants me peace of mind, and how I want to help give that same peace of mind to others via the job position."

She explains, "Cover letters are a chance to show your personality, your sense of humor, your motivations, and your passions. All these things can make you stand out from other other applicants."

5. Leave space for customization. 

Your general cover letter should be designed so that you can easily update it to appeal to whatever opportunity you're applying to.

So, leave a blank space for the hiring manager or company's name, and format it so you can add or remove skills and qualifications as needed.

6. End with a  "thank you" and mention how to contact you.

Santiago says she always includes a variation of the following sentence at the end of her cover letters:

"I would love to discuss this opportunity more via an interview. I can be reached via email, LinkedIn, and phone at XXX-XXX-XXXX."

She explains, "I always hyperlink my email and LinkedIn profiles, along with having them spelled out somewhere in the heading."

General Cover Letter Example

Notice the company's address is included but not the applicants and that there are blank spaces for the writer to change information such as the recipient, positions, and skills. 

My only critique of this example is that it could use more personality and a punchier hook (more on hooks later).

What to Include in a Cover Letter

So, what should you include? I covered a bit of this already, but I want to dive a little deeper.

Don't worry, I'll let the 11 templates below this list do most of the talking. No matter which one you download, pay attention to the following elements — all of which should shine through in the letter you send to your future manager.

Fill out this form to access your templates.

1. contact information.

Cover letters shouldn't just carry your contact information but also that of the company to which you're applying. Contact info includes your phone number, email address, and any social media accounts you're willing to share and receive connections to.

As I said earlier, home addresses aren't always required, but they can be a helpful reassurance to the employer that you already live nearby and would have no trouble coming into the office.

Avoid offering phone numbers, email addresses, or actual addresses that belong to your current employer.

Using your personal Gmail address over your work email, for example, ensures your correspondence with recruiters remains separate from all of your current work communication.

2. A Personal Address Line

For as often as you see "to whom it may concern" at the top of cover letters today, do your best to avoid writing this exhausted line.

Address lines that specify a person or company grab your reader's attention much more quickly, and show the employer that you've taken the time to tailor your application letter to them.

Don't have the name of the hiring manager? "Employers at [company name]" will do just fine.

A "hook" is a clever introduction that "hooks" your reader into wanting to learn more. Think about yourself as a job candidate — what makes you unique?

What about your career might a recruiter be intrigued by that you can package into an interesting first sentence?

4. Why You're Qualified

Again, today's best applications describe why this experience qualifies the applicant for the job they're applying for.

For example, don't just state that you spent three years writing for a company blog. Explain that this type of work lends itself to managing your new potential employer's content calendar every week.

5. General Knowledge of the Business

Grammatical errors could mean your application is thrown in the trash, but that's not the only thing that could get your letter tossed aside.

Using a generic "one-size-fits-all" cover letter — especially if you forget to change the name of the company — will also hurt your chances of landing an interview.

So, if you take the time to write a cover letter, take the time to comment on the business itself. Why are you applying to this company? What about their business stuck out to you as a professional?

Now, let's take a look at an example cover letter , what makes it effective, along with 11 templates you can download or draw inspiration from.

 Cover Letter Example

Image Source

The example above illustrates how to write a marketing cover letter using the elements I listed.

Besides the contact information and the address line, the first few paragraphs explain why the candidate is qualified for the position. This example uses specific data to show why they would be a good fit.

Additionally, in the second to last paragraph, the candidate discusses why they're interested in the specific company, demonstrating general knowledge of the business.

By combining all the elements to a cover letter, this is a great example to use for inspiration.

Featured Resource: 5 Professional Cover Letter Templates

Download These Templates for Free

14 Free Cover Letter Templates for Your Next Job Application

Template 1: basic.

The example above is a basic (but great) cover letter. The numbered sections are explained in more detail below.

The level of formality your header has will depend on the company to which you apply. If you're applying to a formal business, it's important to use a formal header to open your cover letter, like in the sample above.

Put your address, the date, and the company's address. But if you're applying to a company that isn't as formal, you don't need to include yours and the company's addresses. You can still include the date, though.

2. Greeting

Using "To Whom It May Concern" is okay, but you may want to take the time to research the name of the recruiter or hiring manager online.

If you do your research and aren't confident you found the right name, then you should definitely use the generic greeting — but if you are sure, then it shows you put in the effort to find their name and it will catch the recruiter's eye.

If you have the recruiter's name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company's level of formality.

If you're applying to a corporate business, you may want to consider using "Mr. Snaper" instead of "Jon Snaper." If you're applying to a start-up or a business with a more casual culture, you can use "Jon Snaper," as shown in the example.

3. Introduction

Your opening paragraph should, in 1-3 sentences, state why you're excited to apply and what makes you the perfect candidate. Get right to the point, and don't worry about explaining where you found the posting or who you know at the company.

This isn't a place to go into detail about why you're a great candidate — that's for the second paragraph. Here, simply list a few key reasons in one sentence to set up the rest of your letter.

Keep in mind that the recruiter may cross-reference your cover letter with your resume, so make sure the two sync up.

4. Paragraph 2: Why You're a Great Fit for the Job

Next, sell yourself and your experience by choosing one or two concrete examples that show why you're a great fit for the position. What did you do at a previous company that gave you relevant experience?

Which projects have you worked on that would benefit the new company? How will your prior experience help this company grow? Stay humble in your explanation of credentials while still showing that you would be an asset to the team.

Use this paragraph to show you're genuinely excited and interested in the position.

5. Third Paragraph: Why the Company Is a Great Fit for You

While it's certainly important you're a good fit for the job, it's also important that the company is a good fit for you.

"A cover letter typically describes why you're great for a company — but how will you benefit from getting hired?" asks former HubSpot Team Development Manager Emily MacIntyre . "We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship."

In the third paragraph, show you're serious about growing and developing your career at this new company. What impresses and excites you about the company?

Is there something that you feel strongly about that aligns with the company's goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company's green initiatives.

6. Strong Closer and Signature

Don't get lazy in the final few sentences of your cover letter — it's important to finish strong.

Be straightforward about your interest and enthusiasm about the new position, and tell them you're available to talk about the opportunity at any time. Be sure to include your phone number and email address.

At this point, the ball is (rightly) in the recruiter's court to decide how to follow up.

Last but certainly not least, thank them for their time and consideration. Use a formal sign-off like "Best," "All the best," or "Sincerely," and finish by typing out your full name. You don't need to sign it with a pen.

Template 2: Data-Driven Marketing Cover Letter

Get it here..

When applying to a data-driven position, it might be tempting to inject your cover letter with, well, the data to describe what you've done for other employers.

But in an application letter — particularly for the marketing industry — how you convey this data is just as important as the data itself.

The cover letter template above, which we created here at HubSpot, can help you present the data that's most important to you as a candidate such that it'll matter to your future employer.

Notice the three bullet points near the center of the letter above, preceded by the statement: "... I've developed a strategy that has helped the company achieve ..."

This setup is important, because while you can add as many statistics as you want to this template, your data points should describe how your current/former business benefited from your work, rather than how you, yourself, benefited.

Template 3: Straight-to-the-Point Cover Letter

Harvard Business Review contributor David Silverman hailed the above cover letter example as "The Best Cover Letter I Ever Received."

For context, Silverman believes there are only a handful of times when writing a cover letter is actually necessary:

• When you know the name of the hiring manager.
• When you know something about what the job requires.
• When you've been referred to the job personally.

Under those three circumstances, a straight-to-the-point cover letter like the one above could be your best bet. Because it's so concise, however, make a point to add your own letterhead above the message itself.

It might be easy for a recruiter to sift through a short and sweet cover letter like the one above, but it's just as easy for it to get lost in the shuffle of their application list without a unique design or format.

Template 4: Referral Cover Letter

Just because a friend or colleague recommended you for a job doesn't mean the company is all set to hire you. Therefore, the cover letter template above is written specifically for referrals.

We made this one here at HubSpot. Download it here (it comes with four other cover letter templates , too).

As you can see in the picture above, the first paragraph of the cover letter is dedicated entirely to acknowledging the circumstances of your applying: You know someone who works there — no harm in that.

But there might be harm in not mentioning it to the hiring manager. Telling the reader about your connection at the company shows you're aware and confident of the actions you take to get the opportunities you're interested in.

Ultimately, it's better than the recruiter hearing about your employee connection from somebody else.

As for the rest of the cover letter, treat your message the same way you would if you had applied with no connection from within. Your skills and successes are no less important because of your internal referral.

Template 5: Photo Letterhead Cover Letter

The cover letter template above was designed by Microsoft Office, and as comprehensive as it looks, it's completely free to download and modify.

As it looks right now, this cover letter contains about half photo, half text. Feel free to shrink (and change) the image to give yourself more room to tell your story. Of course, a nice washed-out image that expresses who you are can be part of that story ...

Template 6: Digital Creative Cover Letter

This sixth template is perfect for the applicant who wants to emphasize the many different digital channels they areon. This template goes well with a resume of the same format.

As you personalize this letter with your own experience, make note of the social networks and industry software included in this template.

You'll see there’s additional space along the top to add your LinkedIn and personal website to fill with your own information.

You can improve upon this template by formatting your most important highlights and accomplishments with bullet points. This will make the document easier to read for the hiring manager and emphasizes the value you provide.

Template 7: Marketing Manager Cover Letter

Our seventh cover letter comes from Monster.com. This cover letter, shown above, is focused specifically on a marketing role.

Notice how the writer includes references to important marketing metrics and terminology.

If you're applying to a data-driven role, you might not want to fill the page with a story of your experience in paragraph form, like Template 1 does at the beginning of this article.

Instead, consider highlighting three (or four, or five) of your successes that you believe the hiring manager would resonate most with, in bulleted form.

As a marketing professional, breaking up your letter with bulleted details like the ones above shows a respect for the hiring manager's limited time — a mentality that all marketers must understand when communicating with a brand's audience.

Template 8: Career Day Follow-Up Cover Letter

This is a unique kind of cover letter from Princeton University.

LinkedIn, Glassdoor, Monster, and Indeed might take the lion's share of your job searches online, but still some employment opportunities come out of a trade show, job fair, or similar networking event.

For those occurrences, you have the follow-up cover letter template above.

This cover letter has everything you need to help an employer recall a conversation you had with him/her at a career fair.

As you can see in the second paragraph, the letter is particularly useful to people who are about to graduate college.

Template 9: Logo and Watermarked Cover Letter

Here's another cover letter template from Microsoft Office.

This one has a light touch of color in the design just above the letterhead, but make no mistake — the template caters to any professional looking to make a good first impression on their future employer.

Don't let the logo space on the top-right of the page confuse you. This can be the logo of the company to which you're applying — to quickly get the attention of the recruiter — or your own logo.

Perhaps you freelance on the side or simply like branding yourself. This cover letter template is meant for customization.

Template 10: Data Scientist Cover Letter

This is our second template from Princeton University. While this is focused on a data scientist role, it is an excellent template to use for students applying to jobs prior to graduation.

The text emphasizes how the applicant’s academic research and projects makes them an ideal candidate for the position. The format is also simple enough to submit as a pdf, as text in an email message or an application text box.

Template 11: Business Cover Letter

The cover letter template above is perfect for entry- and mid-level marketers who want to show a little extra professionalism in their opening note to a potential employer.

The multi-colored header (you can change the color if you wish) shows just the right amount of creativity and can go quite well with a resume of the same style. If you don't have enough experience to fill the entire page, don't worry.

Feel free to write to a length you think is representative of who you are and what the hiring manager wants to see.

No matter how long your final cover letter is, the above template is your opportunity to show your attention to detail — from your contact information in the top header, to the personalized address line where you can include the name of the hiring manager.

Like I said, "to whom it may concern" is pretty outdated, anyway.

Template 12: Entry-Level Cover Letter

The cover letter template above, written by HubSpot, is specifically designed for entry-level applicants.

When you only have a few years experience, it's important to display how you gained your skills and what you learned from your education or internships.

Additionally, it's important to mention why you want to work at the company you're applying to.

No matter your experience, the template above will help you decide what skills you want to highlight and flesh out in your cover letter.

You can download it here (it comes with four other cover letter templates , too).

Template 13: Healthcare Cover Letter

The cover letter, created by The Balance Careers, cuts down on repetition by following the "I have" statement with six bullet points that highlight the applicant's strengths, including "I have ... practical knowledge of creating and implementing care plans" and "I have ... a proven track record of compassionate, effective care".

Additionally, phrases like "I'd love to put my skills to work for your clinic" and "Please contact me at your convenience and let me know how I can help you" focus on what the business will gain as a result of hiring the applicant, rather than what the applicant is looking to gain.

Template 14: Freelance Cover Letter

If you're looking for freelance work, your biggest goal is to get your strengths across quickly, so busy clients won't pass by your cover letter entirely.

Additionally, if you're sending out multiple cover letters to different clients, you'll want to target each one to that client's unique goals.

For instance, if one client is looking for SEO-optimized content related to marketing, you'll want to highlight past experience writing marketing content; this will change if, for instance, the client is looking for fitness content.

For this reason, it's a good idea to structure your cover letter so you start with a) past credentials or references, and b) bullet-point information related to the client's goal, as shown in the cover letter above.

Template 15: Director Cover Letter

In the cover letter above, the candidate does a good job outlining how she succeeded in a leadership role previously:

"For the past five years, I have successfully developed and maintained all data systems, including schedules and records for a business employing more than 100 people."

You'll want to demonstrate how your skills align with a Director position — both through organization and leadership — and, when possible, where you received recognition for your hard work (i.e. "I earned an award for Most Valuable Administrative Staff Member").

Write a Winning Cover Letter

Writing a cover letter is easier said than done. Don't hesitate to spend a lot of time writing and editing it.

Tap into the incredible potential of AI tools, such as the HubSpot paragraph rewriter , to infuse each paragraph with a flawless touch of excellence. Or, ask a friend or family member to read it over and give you feedback.

If the recruiter does end up reading it, you'll be thankful you did.

Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness.

Don't forget to share this post!

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• Entry-Level HR

Entry-Level HR cover letter example

Hiring managers are searching for three things in their HR department: professionalism, organization, and reliability. So, when you sit down to write your entry-level HR cover letter, you need to neatly tick each of those boxes. It’s not merely about proving that you can get the job done. No, you need to showcase that you have the personality for the role too. 

Whether you’re hiring and firing or dealing with interoffice conflict, you have to be a master of managing people. Having an approachable, measured personality is a must whether you’re disciplining an employee or telling them they bagged a promotion. For that reason, it’s important that your characteristics shine brightly through your cover letter.

Here at Resume.io, we help you maximize your chances of landing your next job. Our library of 180+ cover letter examples — and accompanying writing guides — is a clever place to start. In the following writing guide and corresponding entry-level HR cover letter example, we will be covering these core subjects: 

• How to choose the best format for your entry-level HR cover letter
• Expert writing tips on how to add a dash of pizzazz to your application
• What approach to take when dealing with each cover letter section
• The common mistakes that could lose you that all-important interview

Best format for an entry-level HR cover letter

First up, let’s talk about how you should structure your cover letter. Keep in mind it’s likely an HR professional who read your application. They will expect you to know your stuff — i.e. understand the standardized cover letter format, as follows: 

• The cover letter header
• The greeting/salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

Sticking to this structure means that your cover letter will stay on point. You should approach it in a methodical way, dealing with one section at a time. That way, the end result will be a cover letter that flows naturally from one subject to the next. If you want some general advice on how to write a cover letter, you can check out our full guide here.

Dear Ms. Simmonds,

Having recently completed my degree in Human Resource Management, I am looking for my first role in HR. I am seeking a generalist HR role, with my core interest in the areas of recruitment and employer branding.

Having written my dissertation on how an employer’s brand impacts their recruitment operation, I would be delighted to work for Garner. Your consistently high rating on the “Best Places to Work” list is well deserved. I admire how you listen to your employees and act on feedback – your reputation on social media comes from the resultant employee advocacy. With over 80k followers on socials, I would hope to support this trend.

I am keen to gain practical experience in all aspects of HR and recruitment. My internships during university taught me that practice is very different from theory – your training program is world-class and I look forward to soaking up the knowledge. As an HR assistant, I would hope to get involved in the operational aspects of candidate sourcing and recruitment marketing. I am a creative person who always seeks to find bespoke solutions.

During my internship at Ping, I worked on a project to recruit a 50-person team for a new office in Seattle. The time scales were tight and the work demanding. 85% of the team was still with the company after two years and the office beat its budget by 42%. I love how the quality of recruitment (and HR in general) can be measured by employee performance.

I am excited to find out more about the role during a potential interview. Harrison Waverley recommended me for the role – we worked together at Ping.

Jenny Beckworth

Looking for some more inspiration? We’ve got you covered. Take a look at our selection of related cover letter examples below: 

• HR cover letter sample
• HR assistant cover letter sample
• Administrative assistant cover letter example
• Office assistant cover letter sample
• Administrative officer cover letter sample
• Office clerk cover letter example
• Office manager cover letter example
• Office administrator cover letter sample
• HR manager cover letter example

Cover letter header

Now, let’s deal with the red tape. The cover letter header sits at the top of the document. It contains your name, email, and phone number. Sure, it’s not the most exciting part of your application, but it matters. You need to ensure that the hiring manager can contact you. Ensure that this part of the cover letter is clear, easy to read, and stands out. 

Cover letter greeting

The “To whom it may concern” opener is out. That cover letter greeting went out of style along with shoulder pads in the 1980s. Instead, you need to opt for a more personal approach. Show that you’ve done your homework by addressing the hiring manager directly, e.g. “Dear Mr. Alwyn.” Alternatively, you can use the generic “Dear ______ team.”

Cover letter introduction

Now that you’ve said hello to the reader, it’s time to start selling your HR skills. The tone is as important as the content here. You need to let the hiring manager know that you are professional and people-orientated. Adopt a bright and sunny voice to grab their attention.

Find your unique selling proposition (USP)

In the business world, a ‘USP’ is the main thing that sets a product or service apart from its competitors. Put simply, it’s what sells the company to consumers. So, what’s yours?

When you’re writing an application, you’re selling your skills and experience to the reader. What makes you different from other candidates? It might be your excellent people skills or your knack for conflict resolution. Whatever it is, lead with it here.

If you’re having trouble deciding what to write, take a look at the introduction in our cover letter example. 

Cover letter middle part (body)

You’ve got the reader’s attention. The middle paragraphs of cover letters contain the main information you want to share with a hiring manager. Since you’re applying for an entry-level role, chances are that you don’t have a ton of experience. So, focus on the experience that you do have and the crucial lessons you have learned thus far. 

One approach is to include anecdotes about the experiences you’ve had and the results you’ve achieved. For example, you may want to share a quick story about how you onboarded new staff members at your previous job. You don’t want to go over the 300-word mark so be selective in the snippets you decide to use. 

How to close an entry-level HR cover letter (conclusion and sign-off)

When you’ve said all there is to say, it’s time to sign off. The closing lines of your cover letter are crucial if you want to make a lasting impression. You could include a quick call to action (CTA), adding that you’re looking forward to the prospect of a formal interview. Leave things on a positive note and channel your inner optimism when concluding. 

Entry-level HR cover letter with no experience

If you’re a complete newcomer to HR, you won’t have much experience to include in your cover letter. However, you can still win over a potential employer by talking about: 

• Your other work experience (prior roles, voluntary positions, etc.)
• Your education and what it taught you about HR
• Why you are passionate about the human resources sector
• The skills that you already have in tow, and how you learned them
• Where you see yourself in the future and how that fits with this company

Hiring managers are on the lookout for enthusiastic candidates when filling these roles. Be sure to share your gusto when writing your entry-level HR cover letter. 

Basic mistakes in an entry-level HR application letter (and how to avoid them)

Ready to sign, seal, and deliver your entry-level HR cover letter? To ensure that you’re sending out the right message to the potential employer, avoid these common mistakes: 

• Spelling and grammar errors. HR professionals send out formal emails, contracts, and letters. If those documents are littered with basic mistakes, it makes the business look shoddy. Show the reader that you have an eye for detail. Make sure you proofread your cover letter before you click that ‘send’ button.
• A cold and unfriendly tone. Yes, this is a professional document, but that doesn’t mean you should sound like a robot. Make sure you put the ‘human’ in human resources here. Adopt a formal but amicable tone when writing your cover letter.
• Too much information! If you have had an interesting life or career, you may be tempted to cram your cover letter full of details. Stop and consider what the hiring manager needs to know about you. As a rule, keep the letter to around 300 words.

Key takeaways

• HR workers are often the face of a business. Show that you can be friendly, professional, and approachable in your cover letter.
• No time to lose? Take all of the hassle out of creating your application by using one of our field-tested cover letter templates.
• Tailoring your cover letter to the company at hand is a smart way to get ahead.
• Leave things on a positive note! Make sure that your approach is optimistic when closing your entry-level HR cover letter.

Free professionally designed templates

7 Contoh Cover Letter Bahasa Inggris Singkat dan Tips Cara Membuatnya

Tips Cara Membuat Cover Letter Bahasa Inggris

Contoh cover letter bahasa inggris singkat.

Surat lamaran atau cover letter merupakan dokumen yang wajib dilampirkan pada saat melamar kerja. Oleh karena itu, sangat penting untuk memahami contoh cover letter bahasa Inggris serta cara membuatnya.

Membuat cover letter dan curriculum vitae (CV) dalam bahasa Inggris akan menjadi nilai plus tersendiri bagi kandidat pelamar kerja. Ini akan menunjukkan bahwa kamu memiliki kemampuan bahasa Inggris yang baik.

Dalam kesempatan ini, detikJateng akan membagikan beberapa tips membuat cover letter berbahasa Inggris yang singkat, lengkap dengan contohnya.

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Dikutip dari buku Ultimate Cover Letters oleh Martin John Yate, berikut adalah beberapa tips yang bisa dipraktikkan dalam membuat cover letter.

1. Sapa Penerima dengan Nama

Personalisasi cover letter dengan menyapa manajer perekrutan atau perekrut dengan nama. Hal ini menunjukkan inisiatif dan perhatian kita terhadap detail.

2. Pastikan Mudah Dibaca

Pastikan cover letter fokus, jelas, dan ringkas. Gunakan ukuran font minimal 11 atau 12 pt dengan jenis huruf yang mudah dibaca. Kesamaan antara font dan format CV memberikan tampilan yang terkoordinasi dan profesional.

3. Tekankan Branding Pribadi

Soroti keterampilan dan perilaku unik yang membedakan diri kamu dari yang lain. Tunjukkan gambaran diri yang jelas dan profesional sepanjang surat. Hal ini dapat berkontribusi pada pembentukan branding profesional kamu.

4. Tampilkan Kualitas Khususmu

Tampilkan apa yang membuat kamu istimewa. Misalnya mengirimkan CV langsung ke seorang manajer, menunjukkan kreativitas dalam aplikasimu, dan menulis cover letter yang kuat untuk menjalin hubungan antara kamu dan manajer.

5. Jaga Kesinambungan dalam Komunikasi Tertulis

Pastikan konsistensi dalam font, format, dan pilihan kertas pada CV, cover letter, dan amplop. Keselarasan elemen ini menciptakan gambaran yang serasi dan profesional.

6. Singkat dan Fokus pada Pesan

Pertahankan cover letter agar fokus pada poin-poin kunci dan informasi yang relevan. Rujuk persyaratan pekerjaan tertentu dan buat pembaca tertarik untuk menjelajahi CV kamu lebih lanjut.

7. Akhiri dengan Ajakan Bertindak

Selesaikan cover letter dengan penutup yang kuat yang mengarahkan pembaca melakukan tindakan. Jelaskan bagaimana dan kapan kamu dapat dihubungi. Bisa juga dengan mengungkapkan niat untuk melakukan tindak lanjut dalam jangka waktu tertentu.

Selanjutnya, mari simak beberapa contoh cover letter yang menggunakan bahasa Inggris berikut ini.

Contoh Cover Letter Bahasa Inggris #1

2 October 2023 Jackson Bethell, Director of Operations Datalink Products 111 Any Avenue Anytown, AA1 1AA

Dear Jackson Bethell I have recently been researching the leading local companies in data communications. My search has been for companies that are respected in the field and that provide ongoing training programmes. The name of DataLink Products keeps coming up as a top company.

I am an experienced voice and data communications specialist with a substantial background in IBM environments. If you have an opening for someone in this area, you will see that my CV demonstrates a person of unusual dedication, efficiency and drive. My experience and achievements include:

• the complete redesign of a data communications network, projected to increase efficiency company-wide by 12 per cent;
• the installation and troubleshooting of a Defender IV call-back security system for a dial-up network.

I enclose a copy of my CV, and look forward to exploring any of the ways you feel my background and skills would benefit DataLink Products. While I prefer not to use my employer's time taking personal calls at work, with discretion I can be reached on 10987 654321 to initiate contact. However, I would rather you call me in the evening. Let's talk!

Yours sincerely, James Sharpe

Contoh Cover Letter Bahasa Inggris #2

14 January 2023

David Doors, Director of Marketing Martin Financial Group 111 Any Avenue Anytown, AA1 1AA

Dear David Doors, I have always followed the performance of your company in the Mutual Funds Newsletter.

Recently your notice regarding a Market Analyst in Investor's Business Daily caught my eye and your company name caught my attention. Your record over the last three years shows exceptional portfolio management. Because of my experience with one of your competitors, I know I could make significant contributions.

I would like to talk to you about your personnel needs and how I am able to contribute to your department's goals.

An experienced market analyst. I have an economics background (IMA London) and a strong quantitative analysis approach to market fluctuations. This combination has enabled me to consistently pick the new technology flotations that are the backbone of the growth-oriented mutual fund. For example:

I first recommended XYZ Fund six years ago. More recently my clients have been strongly invested in ABC Growth (in the high-risk category), and DEF Growth and Income (for the cautious investor). Those following my advice over the last six years have consistently outperformed the market.

I know that CVs help you sort out the probabilities from the possibles, but there is no way to judge the personal caliber of an individual. I would like to meet you and demonstrate that along with the credentials. I have the professional commitment that makes for a successful team player.

Yours sincerely, Jane Swift

Contoh Cover Letter Bahasa Inggris #3

Dear Recipient's Name.

I have nine years' accounting experience and am responding to your recent posting for an Accounting Manager on Careerbuilder. Please allow me to highlight my skills as they relate to your stated requirements.

Your Requirements

• Accounting degree, four years' experience
• Excellent people skills and leadership
• Strong administrative skills
• Good communication skills

My Experience

• Obtained a degree in 2000 and have over four years' experience as an Accounting Manager.
• Effectively managed a staff of 24; ability to motivate staff, including supervisors.
• Assisted in the development of a base reference skills-library with Microsoft Excel for 400 clients.
• Trained new supervisors and staff via daily coaching sessions, communication meetings and technical skill sessions.

My CV, pasted below and attached in MSWord, will flesh out my general background. I hope this executive briefing helps you use your time effectively today. I am ready to make a move. I hope we can talk soon

Yours sincerely, Joe Black 01234567890

Contoh Cover Letter Bahasa Inggris #4

Mr. Ronald Reynolds Manufacturing Supervisor Plastics Manufacturing, LLC 1234 Industrial Park Rochester, NY 14699

Dear Mr. Reynolds: Capitalizing on my 20 plus years of experience, I am most interested in Injection Molding/Set-Up positions that will advance your production objectives. I have enclosed my resume, which outlines my employment history, skills, and training.

Some of the key qualifications I can bring to your organization include:

• Extensive experience with an ISO-9000 company, including seven years as an Injection Molding Technician in charge of setting up, maintaining, monitoring, and ensuring continuous production of 12 automated injection molding machines.
• Consistent contributor recognized with many Suggestion Awards. I am diligent in identifying ways to make processes run more efficiently, quickly resolving process problems and taking corrective action to minimize down times.
• Highly recommended by Senior Manufacturing Engineer, Harvey Townes: "His quality of work is exceptional and he always completes his in-process checks on time. Without question, Gary is the fastest and most thorough set-up person in our molding areas."
• Training that includes Hydraulics, Pneumatics, Blueprint Reading, Hazardous Materials, Confined Space Entry, Set-Up, Preventive Maintenance, Lift Truck Certification, Lockout/ Tagout, and ISO-9000 Principles.

I would appreciate the opportunity to speak with you in person about my background and skills, and am eager to secure a permanent position with a dynamic, growing company. Please telephone me at (585) 544-9999 to arrange a mutually convenient date and time for an interview. Thank you for your consideration.

Sincerely, Archibald Garrison

Contoh Cover Letter Bahasa Inggris #6

October 2, 2023

Jackson Bethell, VP Operations Datalink Products 621 Miller Drive Anytown, CA 91234

Dear Jackson Bethell, Recently I have been researching the leading local companies in data communications. My search has been for companies that are respected in the field and that provide ongoing training programs. The name of DataLink Products keeps coming up as a top company.

I am an experienced voice and data communications specialist with a substantial back ground in IBM environments. If you have an operation for someone in this area, you will see that my resume demonstrates a person of unusual dedication, efficiency, and drive. My experience and achievements include:

• The complete redesign of a data communications network, projected to increase efficiency company wide by some 12 percent
• The installation and troubleshooting of a Defender IV callback security system for a dial-up network.

I enclose a copy of my resume, and look forward to examining any of the ways you feel my background and skills would benefit Datalink Products. While I prefer not to use my employer's time taking personal calls at work, with discretion. I can be reached at (516) 555- 1212 to initiate contact. However, I would rather you call me at ___ in the evening. Let's talk!

Yours truly, James Sharpe

Contoh Cover Letter Bahasa Inggris #7

Ms. Sally Close Vice President for Sales & Marketing Sunshine Industries, Inc. 1234 Seminole Boulevard Orlando, Florida 33333

Dear Ms. Close, Capitalizing on close to six years of experience in sales and management roles with customer- oriented organizations, I am seeking an opportunity in a corporate setting where my capabilities can further your business objectives, while offering career development opportunities. With this goal in mind, I have enclosed for your consideration a résumé outlining my experience.

Some key points you may find relevant to a sales, marketing, and/or management trainee role with your firm include:

• Selling capital equipment to business and government accounts, including developing long-term, consultative relationships with customers.
• Supporting sales operations by developing specifications, responding to competitive bid requests, and managing a variety of vendor relations functions.
• Managing capital projects, including $500K and S750K renovations of restaurant facilities, as well as the assembly/fabrication of custom equipment for municipal highway departments.
• Providing leadership to groups of up to 24 customer service employees in retail and hospitality business environments, including recruiting and training team members.

I am convinced that my skills can contribute to your ongoing business success, and that my professional development can significantly benefit from joining a leading organization such as yours. I would enjoy speaking with you in person about potential opportunities and ways that I can address your needs. I will be visiting Orlando the week of May 21st and would be pleased to meet with you during that time. Please contact me to arrange an initial interview.

Thank you for your time and consideration. I look forward to talking with you soon.

Sincerely, Conrad James

Demikian beberapa contoh cover letter bahasa Inggris singkat, lengkap dengan tips untuk membuatnya. Semoga bermanfaat!

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