customer service thesis statement

Customer Satisfaction and Service Research Paper

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Introduction, customer service, how and why it is important, impact of customer service on sales, factors that enhance better customer service.

The goal of every organization is to provide proper services to its customers. This will help attract them and ensure that they maintain them. This is necessary in order to maintain the sales and ensure profitability and sustainability of the business.

Employees are required to understand the needs of their customers. This will put them in a position to match the products of the company with their needs. When the needs of the customers are met, they get satisfied (customer satisfaction) and this is what keeps them coming back for more. Therefore, customer service is important for the success of every business.

Providing customer service is quite a simple task, however, providing efficient customer service is another story all together. This requires proper skills. Organizations can ensure that its employees are well equipped with these skills through providing them with proper training. This may be in the provision of courses that would impart these skills and knowledge to them.

This way, the organization will be able to maintain its customers, make numerous sales and make profits constantly. The main objective of this paper is to look at the importance of effective customer service in the organization’s success.

A vivid definition of customer service will be provided. The importance of customer service will also be evaluated. The impact that customer service has on sales in a business will be looked at. Some of the factors that enhance better customer service will also be discussed.

Proper customer service, which is the act of providing services to the customer during the whole transaction process, is important for the success of every business. This involves providing the services before, during and after the customer has purchased the good or service.

Effective customer service is meant to ensure customer satisfaction in order to be able to retain the customer base. This is necessary to maintain the number of sales that the business makes and consequently, continue to make consistent profits.

In order to ensure that the customer service is effective, the organizations require to have well trained customer service providers. This can be achieved through the training of the employees (Pollitt, 2008). In addition, all new employees should also be introduced to the training in order to ensure that all the customer service staff is competent and understand how to handle their customers well.

The future profitability of a company is greatly determined by its effectiveness to deliver customer satisfaction and providing quality real-time training to staff members, which will influence the success of the business.

Customer service is generally the provision of quality service to the consumer of the organization’s products. It entails a series of activities during all stages of the consumer’s purchasing process. The main aim of providing customer service is to ensure customer satisfaction.

Price (2011) likes to think about customer service in different perspectives. He believes that it must be thought of as a leadership issue. He believes that one of the most important roles of a manager is to establish an environment of trust.

Another way of viewing it is as a marketing issue. Customer service is a way of reaching and keeping customers. It should be made to be part of the organizations marketing strategy.

Pollitt points out that being honest to the customers even when the mistake was the company’s is a recovery factor for the customer. Research indicates that telling the customers the truth of the matter when a problem is encountered creates trust. After such encounters, the customers become even more loyal since they can trust the company (business). Reinforcing this trust is the work of the leader.

Making customer service the main agenda of the company is a very vital move. Such organizations are set to achieve a great competitive advantage. This is because the companies that deliver effective customer services are recognized by the customers. When they receive services from other organizations that do not match up the services received from such companies, they will always create preferences hence customer loyalty.

The importance of effective customer service starts at the company’s mission statement. It should be realistic rather than well developed. It should be public relations-related. When it is realistic and genuine, it will provide the foundation to the development of the operational principles.

This way, the company’s core values will be reflected. This way, the customers will be able to relate to them and identify with them. Consequently, this will enhance customer loyalty and the success of the business.

In the current market, nine out of every ten businesses fail after some years of operation (Schlocker, 2004). Schlocker (2004) agrees with John Dijulius that customer service is what makes the difference between the successful businesses and those that fail.

Superior customer service is the necessary ingredient in the operation of the business. Such organizations take time to evaluate and enhance the experiences of the customer. This is done with the main aim of enhancing client loyalty.

The main goal of every business is to make profits and this is made possible when the organization makes sales. Charan (2010) believes that people need to think differently when it comes to making sales.

There are situations where an organization constantly loses sales even when it is providing good products and after putting a lot of effort on the services. In such situations, the organization needs to reconsider its goals and the ways of achieving them. It is then to reinvent the strategies to employ while selling them.

Triest, Bun, Raaij, and Vernooij (2008) studied the factors that enhanced customer retention and customer profitability. As they student certain service providers, they concluded that those customers who received free equipment during their previous visits came back for the same services. In other words, retention rates were higher. Therefore, the businesses could make more sales and more profits.

However, these authors argued that this was only applicable for those businesses that had large number of customers. It did not have any effect on the businesses that attracted a smaller number of customers. Essentially, this means that effective customer service is important in order for the business to be more profitable as it retains its customer base.

According to the authors, targeting on marketing expenses that were customer-specific was effective in retaining the customers. This was as opposed to the development of new customers into larger numbers or deriving more profits from them. This was a smart marketing procedure that involved incurring extra costs in the business in order to make more revenue from the customers.

Other similar studies have proved that such marketing decisions positively impact other marketing decisions. These include the pricing of services, customer loyalty, and the frequency of contracting customer, among others.

By offering free equipment, the businesspersons were able to strengthen the relationship with the consumers in order to make them avoid opportunistic behavior, which could negatively affect customer retention initiatives.

The salespeople should not only be people who take orders. They should also be ambassadors. This involves acquiring social skills that would enable them to learn about the needs of their customers. Having a good understanding about the product is also important. This would enable them to present them together with other services in a way that would match the specific needs of the consumers.

Creating value for the customers is very important in creating customer loyalty and ensuring that they will always come for the products (increase sales). The customers will differentiate such salesperson and will be regular customers. Therefore, a salesperson needs to acquire new knowledge and skills so as to be respected and supported by the teammates (Charan, 2010).

In order for employees at any organization to understand how to conduct effective customer service, they require to acquire social skills that will enable them to learn customer needs. This would enable them to understand how to match the customer needs with the products and services they offer (Charan, 2010).

Pollitt (2008) emphasizes on staff training as a factor in enhancing better (effective) customer service. This explains why the passengers on Stena’s Caledonia ferry like the services provided. The staff is provided with training that helps them provide the best customer services. This type of training was referred to as the ‘experiential’ training. It mostly targeted the workers from the catering units.

Those from the lowest ranks to the ones in senior positions were included in the training. It was a course that lasted for one day. All the employees who attended the training provided positive views about the training. They believed that it was helpful. The organization also had a policy that ensured that all new employees had to undergo that particular training.

One of the most important goals of an organization should be to provide customer service that would make the organization stand out from the rest. In order to achieve this, the employees need to be aware of the emotions and needs of the customer. They should also be able to deal with them appropriately and this calls for proper training in customer service and relations.

Experiential training may be provided to the employees in order to develop the necessary skills. This is different from the chalk-and-talk training, which is less effective. This is because experiential training enables them to develop skills by putting them in scenarios that resemble those in real life.

They would be able to go through self-discovery and identify themselves with the needs of the company. Consequently, they would be able to develop new skills that they would incorporate in the corporate culture.

The success of the world-class companies selected in Japan and Brazil was also attributed to training (Da Silva, Tadashi, & Kikuo, 2005). The companies had initiated training programs that raised the awareness about total quality management. This training also emphasized on teamwork in order to ensure that the customer satisfaction is made a team business.

With such training, the employees will also develop an interest and need to improve the organization and to satisfy the needs of the customers at the same time. The success of these world-class organizations is also attributed to the policy of training all new customers. This means that both the new and old employees have the same skills in terms of customer service. The contracted employees are also not left out in the training.

Customer service should also be delivered in a way that depicts respect and humility. Different people from different cultures have their own way of providing customer service. For example, the Japanese have a very different culture from the westerners. This cuts across the business sector and specifically in terms of customer service.

The difference between Japanese culture and westernized culture in terms of customer service is that the Japanese believe in the demonstration of respect and humility through words. The Japanese also believe that one should carry out his duties to the best of his abilities. This seems hypocritical to the westerners. Therefore, the westerners should embrace this in order to enhance customer satisfaction.

Customer service is a vital tool for any organization. It determines the success or failure of an organization. Those organizations that provide excellent services are recognized by their customers and are able to make sales continuously. In order for organizations to ensure efficient customer service, they are required to provide training to all its employees. This would ensure customer satisfaction and the overall success of the company.

Charan, R. (2010). Profitable growth. Leadership Excellence, 27(11), 3-5.

Da Silva, J., Tadashi, O., & Kikuo, N. (2005). Look through and beyond the TQM horizon: Lessons learned from world-class companies. The TQM Magazine, 17(1), 67-85.

Pollitt, D. (2008). Experiential training ensures customer service in ship-shape at Stena. Training & Management Development Methods, 22(3), 557-561.

Price, B. (2011). Being a customer service leader. The American Salesman, 56(3), 21-24.

Schlocker, D. (2004). Secret service: Hidden systems that deliver unforgettable customer service. Journal of Applied Management and Entrepreneurship , 9(1), 159-162.

Triest, S., Bun, M., Raaij, E., & Vernooij, M. (2008). The impact of customer-specific marketing expenses on customer retention and customer profitability. Journal of Applied Management and Entrepreneurship , 9(1), 159-162.

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IvyPanda. (2019, May 20). Customer Satisfaction and Service. https://ivypanda.com/essays/customer-service-research-paper/

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IvyPanda . 2019. "Customer Satisfaction and Service." May 20, 2019. https://ivypanda.com/essays/customer-service-research-paper/.

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The Ultimate Guide to Writing a Thesis Statement

A thesis statement is a sentence in a paper or essay (in the opening paragraph) that introduces the main topic to the reader. As one of the first things your reader sees, your thesis statement is one of the most important sentences in your entire paper—but also one of the hardest to write! 

In this article, we explain how to write a thesis statement in the best way possible. We look at what to include and the steps to take for writing your own, along with plenty of thesis statement examples to guide you. 

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Table of contents

What is a thesis statement, how to write a thesis statement: basics, what to include in a thesis statement (with examples), how to write a thesis statement in 3 steps.

The goal of a thesis statement is to let your reader know what your paper or essay is about. It helps your reader understand the greater context and scope of your topic, plus it lets your readers know what to expect from the rest of the work. 

A secondary benefit of a thesis statement is that it makes it easier to search for papers on a particular topic, especially in the realm of academic writing like research papers and thesis papers (which are sometimes known as dissertations when written for doctoral degrees). For example, if you’re writing a paper of your own, you’ll want to look up other papers to use as evidence and sources . You can simply scan the thesis statements of several papers to see which match your topic and could be worthwhile sources to cite. 

Before we get into details, here are the basic steps for how to write a thesis statement: 

• Develop the best topic to cover in your paper
• Phrase your topic as a question-and-answer
• Add some polish

We ’ ll describe each of those steps in more detail below, but we wanted to share a quick guide. Also, we ’ ll provide some thesis statement examples and talk about how to write a thesis statement for different kinds of essays: persuasive, compare-and-contrast, expository, and argumentative essays.

The thesis statement is located at the beginning of a paper, in the opening paragraph, making it an essential way to start an essay . A thesis statement isn’t necessarily the first sentence in an essay; typically you’ll want to hook the reader in an engaging way in the opening sentence before inserting your central idea or argument later in the first paragraph. A thesis statement is often confused with a topic sentence , the first sentence in a paragraph, because they both introduce the central idea of what follows. You can think of thesis statements as the topic sentence of your entire paper.  

Thesis statements are a necessary part of paper and essay writing , but different formats have different rules and best practices. Below, we break down how to write a thesis statement for the most common types of papers. 

How to write a thesis statement for expository and argumentative essays

Expository and argumentative essays are some of the most common types of academic papers. Because they don’t have a formal abstract like research papers, they rely on their thesis statements to provide an overview of what’s discussed. 

Thesis statements for argumentative and expository essays should use strong and decisive language; don’t be wishy-washy or uncertain. You want to take a stand right in the opening so that your readers understand what your paper is trying to show. 

Moreover, thesis statements for these essays should be specific, with some minor details to hint at the rest of the paper. It’s not enough to merely make your point; you also want to provide some basic evidence or background context to paint a full picture. 

If your paper dives into different subtopics or categories, try to fit them into the thesis statement if you can. You don’t have to get into details here, but it’s nice to mention the different sections at the top so that the reader knows what to expect. 

Thesis statement examples

Despite the taboo, insects make an excellent food source and could stem humanity’s looming food shortage, based on both their protein output and the sustainability of farming them. 

The backlash to rock ’n’ roll music in the ’50s by religious groups and traditionalists actually boosted the genre’s popularity instead of diminishing it as intended.

How to write a thesis statement for persuasive essays

Similar to argumentative essays, persuasive essays follow many of the same guidelines for their thesis statements: decisive language, specific details, and mentions of subtopics. 

However, the main difference is that, while the thesis statements for argumentative and expository essays state facts, the thesis statements for persuasive essays state clear opinions . Still, the format is the same, and the opinions are often treated like facts, including conclusive language and citing evidence to support your claims. 

Furthermore, unlike with other essays, it’s appropriate to make emotional connections in a thesis statement in persuasive essays. This can actually be a clever strategy to start your essay off on a more personal, impactful note. 

Advertising should not be allowed in public schools because it’s a distraction from studies and may lead to misguided priorities among the school board, to say nothing of the materialist culture it promotes. 

Exotic pets provide the same love and companionship as conventional pets, so the laws regulating which animals can and cannot be kept as pets should be more relaxed.

How to write a thesis statement for compare-and-contrast essays

Thesis statements for compare-and-contrast essays are tricky because you have at least two topics to touch on instead of just one. The same general guidelines apply (decisive language, details, etc.), but you need to give equal attention to both your topics—otherwise, your essay will seem biased from the start. 

As always, your thesis statement should reflect what’s written in the rest of your essay. If your essay spends more time comparing than contrasting, your thesis statement should focus more on similarities than differences. 

It sometimes helps to give specific examples as well, but keep them simple and brief. Save the finer details for the body of your essay. 

Sean Connery and Daniel Craig are the two most popular actors to portray James Bond, but both have their own distinct and at times contradictory interpretations of the character. 

Now that you know what you’re aiming for, it’s time to sit down and write your own thesis statement. To keep you on track, here are three easy steps to guide you. 

1 Brainstorm the best topic for your essay

You can’t write a thesis statement until you know what your paper is about, so your first step is choosing a topic. 

If the topic is already assigned, great ! That’s all for this step. If not, consider the tips below for choosing the topic that’s best for you:

• Pick a topic that you’re passionate about. Even if you don’t know much about it, it’ll be easier to learn about it while writing if you’re genuinely interested. 
• Narrow down your topic to something specific; otherwise, your paper will be too broad and perhaps too long. Just make sure it’s not too specific, or you won’t have enough to write about. Try to find a happy medium. 
• Check beforehand that there are enough strong, credible sources to use for research. You don’t want to run out of referential material halfway through. 

Once you’ve chosen a topic—and the angle or stance you want to take—then it’s time to put the idea for your thesis sentence into words. 

2 Phrase your topic as a question and then answer it

It’s not always easy to fit your entire thesis into just one sentence, let alone one that’s written clearly and eloquently. Here’s a quick technique to help you get started. 

First, phrase your topic as a question. For example, if you want to write about Mahatma Gandhi’s legacy, ask yourself, “What influences did Gandhi have on society after his death?” 

If you already know the answer, write it down—that’s a good start for your thesis statement. If you don’t know the answer, do some preliminary research to find out; you can certainly use what you discover as evidence and sources in your essay’s body paragraphs . 

3 Add some polish

Chances are, your first attempt at a thesis statement won’t be perfect. To get it to its best, try revising , editing , and adding what’s missing. 

Remember the core traits for thesis statements we mentioned above: decisive language, a happy medium of specific but not too specific details, and mention of subtopics. If you’re struggling to contain everything in a single sentence, feel free to move the secondary information to the following sentence. The thesis statement itself should only have what’s most necessary. 

If you’re in doubt, read your thesis statement to a friend and ask them what they think your paper is about. If they answer correctly, your thesis statement does its job. 

Next comes the hard part—writing the rest! While the bulk of the writing lies ahead, at least you’ve nailed down your central idea. To plot out your supporting argument, follow our advice on essay structure and let your ideas flow. 

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• How to Write a Thesis Statement | 4 Steps & Examples

How to Write a Thesis Statement | 4 Steps & Examples

Published on January 11, 2019 by Shona McCombes . Revised on August 15, 2023 by Eoghan Ryan.

A thesis statement is a sentence that sums up the central point of your paper or essay . It usually comes near the end of your introduction .

Your thesis will look a bit different depending on the type of essay you’re writing. But the thesis statement should always clearly state the main idea you want to get across. Everything else in your essay should relate back to this idea.

You can write your thesis statement by following four simple steps:

• Start with a question
• Write your initial answer
• Develop your answer
• Refine your thesis statement

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Table of contents

What is a thesis statement, placement of the thesis statement, step 1: start with a question, step 2: write your initial answer, step 3: develop your answer, step 4: refine your thesis statement, types of thesis statements, other interesting articles, frequently asked questions about thesis statements.

A thesis statement summarizes the central points of your essay. It is a signpost telling the reader what the essay will argue and why.

The best thesis statements are:

• Concise: A good thesis statement is short and sweet—don’t use more words than necessary. State your point clearly and directly in one or two sentences.
• Contentious: Your thesis shouldn’t be a simple statement of fact that everyone already knows. A good thesis statement is a claim that requires further evidence or analysis to back it up.
• Coherent: Everything mentioned in your thesis statement must be supported and explained in the rest of your paper.

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The thesis statement generally appears at the end of your essay introduction or research paper introduction .

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts and among young people more generally is hotly debated. For many who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its many benefits for education: the internet facilitates easier access to information, exposure to different perspectives, and a flexible learning environment for both students and teachers.

You should come up with an initial thesis, sometimes called a working thesis , early in the writing process . As soon as you’ve decided on your essay topic , you need to work out what you want to say about it—a clear thesis will give your essay direction and structure.

You might already have a question in your assignment, but if not, try to come up with your own. What would you like to find out or decide about your topic?

For example, you might ask:

After some initial research, you can formulate a tentative answer to this question. At this stage it can be simple, and it should guide the research process and writing process .

Now you need to consider why this is your answer and how you will convince your reader to agree with you. As you read more about your topic and begin writing, your answer should get more detailed.

In your essay about the internet and education, the thesis states your position and sketches out the key arguments you’ll use to support it.

The negatives of internet use are outweighed by its many benefits for education because it facilitates easier access to information.

In your essay about braille, the thesis statement summarizes the key historical development that you’ll explain.

The invention of braille in the 19th century transformed the lives of blind people, allowing them to participate more actively in public life.

A strong thesis statement should tell the reader:

• Why you hold this position
• What they’ll learn from your essay
• The key points of your argument or narrative

The final thesis statement doesn’t just state your position, but summarizes your overall argument or the entire topic you’re going to explain. To strengthen a weak thesis statement, it can help to consider the broader context of your topic.

These examples are more specific and show that you’ll explore your topic in depth.

Your thesis statement should match the goals of your essay, which vary depending on the type of essay you’re writing:

• In an argumentative essay , your thesis statement should take a strong position. Your aim in the essay is to convince your reader of this thesis based on evidence and logical reasoning.
• In an expository essay , you’ll aim to explain the facts of a topic or process. Your thesis statement doesn’t have to include a strong opinion in this case, but it should clearly state the central point you want to make, and mention the key elements you’ll explain.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

• It gives your writing direction and focus.
• It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

Follow these four steps to come up with a thesis statement :

• Ask a question about your topic .
• Write your initial answer.
• Develop your answer by including reasons.
• Refine your answer, adding more detail and nuance.

The thesis statement should be placed at the end of your essay introduction .

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Customer Service Theses Samples For Students

2 samples of this type

Do you feel the need to check out some previously written Theses on Customer Service before you get down to writing an own piece? In this free directory of Customer Service Thesis examples, you are granted a thrilling opportunity to examine meaningful topics, content structuring techniques, text flow, formatting styles, and other academically acclaimed writing practices. Exploiting them while composing your own Customer Service Thesis will definitely allow you to finalize the piece faster.

Presenting superb samples isn't the only way our free essays service can aid students in their writing endeavors – our authors can also compose from point zero a fully customized Thesis on Customer Service that would make a strong basis for your own academic work.

Good Example Of Thesis On Front-End Process

Patient access, good guiding consumers academic thesis example.

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Customer Service Dissertation Topics

Published by Carmen Troy at January 4th, 2023 , Revised On August 15, 2023

It is a famous saying by henry ford that the only foundation of a business is service. It is very true and is followed by businesses of all scales. If a business is unable to offer valuable services to its customers and live up to their expectations, they lag in the race of being the best firm of their kind.

If you are planning to write your dissertation about customer service but are clueless regarding what exactly to write about, you can look at some of the ideas mentioned below. The dissertation topics suggested by experts and professionals will help you get an idea for your dissertation so that you graduate with flying colors.

You may also want to start your dissertation by requesting a  brief research proposal  from our writers on any of these topics, which includes an  introduction  to the problem,  research question , aim and objectives,  literature review , along with the proposed  methodology  of research to be conducted. Let us know if you need any help in getting started.

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2022 Customer Service Dissertation Topics

Topic 1: the relationship between quality of customer service and revenue generation in the hospitality industry..

Research Aim: The research aims to establish the relationship between the quality of customer service and revenue generation in the hospitality industry.

Objectives:

• To analyse the strategies of delivering quality customer service.
• To determine the sensitivity of hospitality customers to service quality.
• To evaluate how service quality impacts revenue generation in the hospitality industry.

Topic 2: An investigation into identifying the modern methods of delivering customer service and the role of AI.

Research Aim: The research aims to investigate the modern methods of delivering customer service and the role of AI.

• To analyse the use of digital tools for delivering customer service.
• To evaluate how AI facilitates customer service in the UK based organisations.
• To investigate the modern methods of delivering customer service and the role of AI.

Topic 3: Investigating the impact of customer service on customer satisfaction and repeat purchase decisions.

Research Aim: The research aims to investigate the impact of customer service on customer satisfaction and repeat purchase decisions.

• To analyse the impact of customer service on customer experience and satisfaction.
• To evaluate the benefits of repeat purchase and how it can be maximised.
• To investigate the impact of customer service on customer satisfaction and repeat purchase decisions.

Topic 4: The role of big data and analytics on improving the quality of customer service and better understanding customer requirements

Research Aim: The research aims to investigate the role of big data and analytics in improving the quality of customer service and better understanding customer requirements

• To analyse the uses of big data to analyse customer needs and requirements.
• To determine the methods of improving customer service.
• To investigate the role of big data and analytics in improving the quality of customer service and better understanding customer requirements

Topic 5: How does customer service impact marketing and business ethics?

Research Aim: The research aims to evaluate how customer service impacts marketing and business ethics.

• To analyse the factors impacting marketing and business ethics in an organisation.
• To determine how customer service relates to marketing.
• To evaluate how customer service impacts marketing and business ethics concerning the established boundaries.

Topic no.1: customer service and sales

Research Aim: The sole purpose of customer service is to attract new customers and retain the existing ones in order to help the business grow. There is an obvious relationship between customer service and sales. The aim of the research will be to validate the supposed relationship by carrying out case studies. The research will test and identify if good customer service increases sales or is the other way around.

Topic no. 2: modern techniques of providing customer service

Research aim: The research will focus on exploring, understanding, and evaluating the modern techniques of offering customer service.

Topic no.3: Traditional Vs. contemporary art of customer service

Research aim: The methods and means of customer service employed today differ from what they used to be in the past. The main aim of the research will be to compare and contrast the traditional and contemporary techniques of customer service and determine which one of them is better in which aspect.

Topic no.4: Customer service and role of AI

Research Aim:  AI has transformed business operations, and customer service is no exception. Today, it has become easier than it was ever before for businesses to provide the best customer service and all thanks to AI. The researcher will identify and explore the role of AI in advancing customer service. The research will determine both the positive and negative aspects of the transformation and how it has impacted the operation as a whole.

Topic no.5: Creating an effective customer service strategy

Research Aim:  The reason for successful customer business relationships of prospering businesses is their well-thought-out and implemented plans and strategies. The research will study the successful and most rewarding customer service policies of brands and formulate the tips for creating one for all scales of businesses.

Topic no.6: Effect of public relations on customer service

Research Aim: Public relation is the key to customer satisfaction, say many marketers. But it is essential to test the validity and accuracy of the statement and see if, in the true sense, how public relations help improve customer service.

The main aim of the research will be to analyze and evaluate the effects of public relations on customer service.

Topic no.7: Customer service and marketing:

Research Aim:  While customer service and marketing are two very different things operated by a business, good customer service paves the path for marketing. The research will explore how customer service and marketing are interrelated to each other and find their respective attributes.

Also Read: Marketing Dissertation Topics

Topic no.8: Customer service and business ethics

Research Aim: Businesses have set standard codes of conduct and basic guidelines that all employees have to follow stringently. Customer service, in essence, also has set boundaries that cannot be trespassed at any cost.  The aim of the research is to explain how(if) business ethics can hinder or support the practices of customer service. 

Topic no.9: Customer service and customer relationship management

Research Aim: Thanks to technology that today, it has become easier than ever to reach out to customers and enable them to make most of your products and services. There are many customer relationship management software that provides assistance to the customer service team in extending the appropriate support to the customers. The main of the research would be to find out how customer relationship management systems work and which of them is most suitable for businesses to achieve maximum goals.

Topic no.10: Customer service and internet

Research Aim: Customer service in the age of the internet is a lot different from what it used to be conventional. The research will study and evaluate the changing patterns and techniques in the operation of customer service mainly due to the internet.

Topic no.11: Customer service; a tool for customer retention:

Research Aim: The aim of the research would be to carry out an analysis of the relationship between customer service and customer retention. The goal is to highlight the link between the customer service experience and the likelihood that such customers would continue to patronize the business or not.

Topic no.12: Customer service in healthcare

Research Aim: The aim of the research would be to find out the significance of customer service in the healthcare system and how it is neglected in most developing countries. Moreover, it will also explore the consequences of negligence.   Given that patients need more support and care, it is imperative for the healthcare system to make sure it ensure its availability. 

How Can ResearchProspect Help?

ResearchProspect writers can send several custom topic ideas to your email address. Once you have chosen a topic that suits your needs and interests, you can order for our dissertation outline service which will include a brief introduction to the topic, research questions , literature review , methodology , expected results , and conclusion . The dissertation outline will enable you to review the quality of our work before placing the order for our full dissertation writing service !

Topic no.13: Brands and their customer service during a pandemic

Research Aim: Pandemic was a massive challenge that not only impacted the humans’ health but affected all patterns of life extraordinarily. The businesses had to face major setbacks in the wake of the coronavirus. Although it was difficult for businesses to send the kind of assistance

Topic no.14: Customer service and crisis management

Research Aim: The ups and downs are part of every business. No matter what the situations are, the businesses have to make sure that they never lose ties with their customers. The main aim of the research is to identify the best practices of customer service during a crisis. It will study how customer service goes hand in hand with crisis management.

Topic no.15: Online or offline customer service

Research Aim: There are two approaches to customer service; online and offline. The main aim of the research is to identify which of the approaches are most effective and workable for helping businesses achieve their goals.

Topic no.16: Key model of customer service

Research Aim: There is one certain thing that all businesses look forward to advancing their customer services to provide facilities that no other competitor is able to give. The aim of the research is to make a key model of an effective and practical customer service model that businesses of all scales can follow. The researcher can critically analyze and evaluate the patterns of customer service employed by the most successful companies.

Topic no.17: Social customer service

Research Aim: Businesses leverage social media to offer customer support. In other words, they use social channels to address their complaints and provide guidance. The aim of the research would be to examine and evaluate the social customer service offered by different businesses.

Topic no.18: Relativity of Customer service:

Research Aim: When we say customer service, it is not completely an objective phenomenon. The theory of relativity, to some extent, has the application of the idea of customer service. The main aim of the research is to identify the link between the theory of relativity and customer service.

Topic no.19: Roots of bad customer service

Research Aim: In order to make a workable customer service plan, it is essential to know the roots of a bad one. The research will aim to discover and analyze the core reasons for a failed customer service strategy.  It will analyze the ramification of bad customer service strategy on businesses in achieving their goals.

Topic no.20: Great customer service- case study:

Research Aim: Great customer services help businesses grow and prosper. The research will aim to study and evaluate great customer service features by doing a deep analysis of successful companies.

Dissertation is a compulsory part of a degree that all students are required to complete, but it is the writing that makes students dreadful. But do not worry, we have got your back. Whether you want a section of the dissertation to be written impeccably or the whole of it, we are here. Don’t wait; click here.

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To find customer service dissertation topics:

• Examine industry challenges.
• Research emerging trends.
• Survey customer needs and preferences.
• Analyze technology’s impact.
• Explore employee-customer interactions.
• Select a topic aligning with your curiosity and academic goals.

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Essay on Customer Service

Students are often asked to write an essay on Customer Service in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Customer Service

Introduction.

Customer service is a crucial part of every business. It involves helping customers before, during, and after they buy a product. Good customer service can make people feel valued and happy.

Importance of Customer Service

Customer service is important because it can make or break a business. If customers are happy, they will come back and also tell others about their positive experience. This can lead to more customers and increased profits.

Ways to Provide Good Customer Service

To provide good customer service, businesses should listen to their customers, solve their problems quickly, and treat them with respect. Training staff in these areas can greatly improve customer service.

In conclusion, customer service is very important for a business. It can attract more customers, increase profits, and improve the business’s reputation.

250 Words Essay on Customer Service

Introduction to customer service, the importance of customer service.

Superior customer service is the cornerstone of customer retention and loyalty. It fosters trust, ensuring customers feel valued and heard. It is not just about resolving issues but also about understanding customer needs and expectations.

Elements of Effective Customer Service

Effective customer service consists of several elements. Firstly, communication skills are paramount. Representatives should be able to articulate solutions clearly and empathetically. Secondly, problem-solving skills are crucial. The ability to analyze situations and provide swift resolutions is key. Lastly, patience and understanding are vital. Customers may be frustrated, so maintaining a calm demeanor is essential.

Customer Service in the Digital Age

The digital age has transformed customer service. Customers now expect round-the-clock assistance through various channels, such as social media, email, and live chat. Companies must adapt to these expectations to stay competitive.

In conclusion, customer service is a vital component of a successful business. It requires a blend of communication skills, problem-solving abilities, patience, and understanding. In the digital era, it also necessitates a multi-channel approach to meet customer expectations.

500 Words Essay on Customer Service

Customer service is a vital aspect of any business operation that directly interacts with the customers. It involves providing assistance, advice, and support to the customers before, during, and after purchasing goods or services. This concept is integral to the success of a business as it significantly influences customer satisfaction and loyalty.

The Importance of Excellent Customer Service

Furthermore, in the digital age, customer service has evolved to include online interactions. This shift has increased the importance of customer service, as online reviews and social media can significantly impact a business’s reputation.

Components of Effective Customer Service

Effective customer service comprises various components, each contributing to the overall customer experience. Firstly, communication is key. This includes not only verbal and written communication but also non-verbal cues such as body language and tone of voice. Employees must be trained to communicate clearly, empathetically, and professionally.

Lastly, a deep understanding of the product or service being offered is essential. This knowledge allows representatives to accurately answer customer queries and provide useful advice.

Challenges in Delivering High-Quality Customer Service

Despite its importance, delivering high-quality customer service can be challenging. One of the main challenges is managing customer expectations. Customers often have high expectations, and failing to meet these can lead to dissatisfaction.

Moreover, the rise of digital platforms has brought its own set of challenges. Businesses must now manage customer interactions across various channels, including email, social media, and live chat.

Conclusion: The Future of Customer Service

As businesses continue to navigate the digital landscape, the importance of customer service will only increase. Advances in technology, such as artificial intelligence and machine learning, are set to revolutionize customer service, offering new ways to interact with customers and solve their problems. However, the human element of customer service will remain crucial. Businesses that can combine technological innovations with a genuine commitment to customer satisfaction will be best positioned for success.

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How to Write a Strong Thesis Statement: 4 Steps + Examples

What’s Covered:

What is the purpose of a thesis statement, writing a good thesis statement: 4 steps, common pitfalls to avoid, where to get your essay edited for free.

When you set out to write an essay, there has to be some kind of point to it, right? Otherwise, your essay would just be a big jumble of word salad that makes absolutely no sense. An essay needs a central point that ties into everything else. That main point is called a thesis statement, and it’s the core of any essay or research paper.

You may hear about Master degree candidates writing a thesis, and that is an entire paper–not to be confused with the thesis statement, which is typically one sentence that contains your paper’s focus. 

Read on to learn more about thesis statements and how to write them. We’ve also included some solid examples for you to reference.

Typically the last sentence of your introductory paragraph, the thesis statement serves as the roadmap for your essay. When your reader gets to the thesis statement, they should have a clear outline of your main point, as well as the information you’ll be presenting in order to either prove or support your point. 

The thesis statement should not be confused for a topic sentence , which is the first sentence of every paragraph in your essay. If you need help writing topic sentences, numerous resources are available. Topic sentences should go along with your thesis statement, though.

Since the thesis statement is the most important sentence of your entire essay or paper, it’s imperative that you get this part right. Otherwise, your paper will not have a good flow and will seem disjointed. That’s why it’s vital not to rush through developing one. It’s a methodical process with steps that you need to follow in order to create the best thesis statement possible.

Step 1: Decide what kind of paper you’re writing

When you’re assigned an essay, there are several different types you may get. Argumentative essays are designed to get the reader to agree with you on a topic. Informative or expository essays present information to the reader. Analytical essays offer up a point and then expand on it by analyzing relevant information. Thesis statements can look and sound different based on the type of paper you’re writing. For example:

• Argumentative: The United States needs a viable third political party to decrease bipartisanship, increase options, and help reduce corruption in government.
• Informative: The Libertarian party has thrown off elections before by gaining enough support in states to get on the ballot and by taking away crucial votes from candidates.
• Analytical: An analysis of past presidential elections shows that while third party votes may have been the minority, they did affect the outcome of the elections in 2020, 2016, and beyond.

Step 2: Figure out what point you want to make

Once you know what type of paper you’re writing, you then need to figure out the point you want to make with your thesis statement, and subsequently, your paper. In other words, you need to decide to answer a question about something, such as:

• What impact did reality TV have on American society?
• How has the musical Hamilton affected perception of American history?
• Why do I want to major in [chosen major here]?

If you have an argumentative essay, then you will be writing about an opinion. To make it easier, you may want to choose an opinion that you feel passionate about so that you’re writing about something that interests you. For example, if you have an interest in preserving the environment, you may want to choose a topic that relates to that. 

If you’re writing your college essay and they ask why you want to attend that school, you may want to have a main point and back it up with information, something along the lines of:

“Attending Harvard University would benefit me both academically and professionally, as it would give me a strong knowledge base upon which to build my career, develop my network, and hopefully give me an advantage in my chosen field.”

Step 3: Determine what information you’ll use to back up your point

Once you have the point you want to make, you need to figure out how you plan to back it up throughout the rest of your essay. Without this information, it will be hard to either prove or argue the main point of your thesis statement. If you decide to write about the Hamilton example, you may decide to address any falsehoods that the writer put into the musical, such as:

“The musical Hamilton, while accurate in many ways, leaves out key parts of American history, presents a nationalist view of founding fathers, and downplays the racism of the times.”

Once you’ve written your initial working thesis statement, you’ll then need to get information to back that up. For example, the musical completely leaves out Benjamin Franklin, portrays the founding fathers in a nationalist way that is too complimentary, and shows Hamilton as a staunch abolitionist despite the fact that his family likely did own slaves. 

Step 4: Revise and refine your thesis statement before you start writing

Read through your thesis statement several times before you begin to compose your full essay. You need to make sure the statement is ironclad, since it is the foundation of the entire paper. Edit it or have a peer review it for you to make sure everything makes sense and that you feel like you can truly write a paper on the topic. Once you’ve done that, you can then begin writing your paper.

When writing a thesis statement, there are some common pitfalls you should avoid so that your paper can be as solid as possible. Make sure you always edit the thesis statement before you do anything else. You also want to ensure that the thesis statement is clear and concise. Don’t make your reader hunt for your point. Finally, put your thesis statement at the end of the first paragraph and have your introduction flow toward that statement. Your reader will expect to find your statement in its traditional spot.

If you’re having trouble getting started, or need some guidance on your essay, there are tools available that can help you. CollegeVine offers a free peer essay review tool where one of your peers can read through your essay and provide you with valuable feedback. Getting essay feedback from a peer can help you wow your instructor or college admissions officer with an impactful essay that effectively illustrates your point.

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Dissertations / Theses on the topic 'Customer service'

Create a spot-on reference in apa, mla, chicago, harvard, and other styles.

Consult the top 50 dissertations / theses for your research on the topic 'Customer service.'

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You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

Raja, Abbas Haider, Chokaew Koobgrabe, and Punyanuch Chutima. "Customer satisfaction toward TrueMove customer service." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-875.

Title: Customer Satisfaction toward TrueMove Customer Service

Problem Statement: How are TrueMove customers satisfied with the customer service provided at TrueMove shops in Bangkok?

Purpose: To evaluate “whether” and “how” TrueMove customers are satisfied or dissatisfied with the customer service provided at TrueMove shops in the Bangkok region with the help of evaluation of service quality by customers of the shop.

Theory and Methods: The research bases mainly on quantitative method; that is questionnaire method. The Service Quality Gap which aims to measure the customer satisfaction by comparing their expectation and perception of service after experiencing the service serves as the theoretical framework for the research. Moreover SERVQUAL dimensions covering Reliability, Assurance, Empathy, Responsiveness and Tangibles are used in the further development of theory and modeling of the questionnaires for this research.

Conclusion: TrueMove customers are not yet fully satisfied with customer service provided at the TrueMove shops in Bangkok region. The service quality perceived cannot yet meet the expectation of customers in any SERVQUAL Dimensions.

Recommendations: The issue of reliability in service aspect needs to be dealt with an overhaul of systems and routines while other aspects of service call for equipping employees with required knowledge. A focus on specific services to the target group of customers also needs to be established.

Lee, Linda. "Customer-to-customer roles and impacts in service encounters." Doctoral thesis, KTH, Industriell ekonomi och organisation (Inst.), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186294.

QC 20160516

Mtatsi, Siyabonga Chris. "Retaining customers through customer service in the telecomminications industry." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1018641.

Akele, Seyoum. "Customer Service Quality in Ethiopian Electric Power Corporation (EEPCO) : Prepayment Customer Service." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-180578.

Heath, Eric Ernie. "The determinants of customer co-production and satisfaction in a compliance dependent service." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/24649.

Hamer, Susan E. "Ontario Superhost ... : what is its value to service providers? /." Online version of thesis, 1996. http://hdl.handle.net/1850/12337.

Tronvoll, Bård. "Customer Complaint Behaviour in Service." Doctoral thesis, Karlstad University, Service Research Center, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-1625.

It is vital for every service provider to get feedback from its customers.

This is especially important when a customer has perceived an unfavourable service experience. One way to receive feedback from these customers is to encourage and make it easy for them to complain.

Scholarly knowledge about complaint behaviour gives the service provider valuable insight about service problems and how to improve e.g. service offerings, service processes and interactions, to increase customer satisfaction, loyalty and profit. For that reason it is argued that customers who have an unfavourable service experience should be encouraged to complain, because if not, the provider risks losing the customer and thus future revenue.

Previous research within complaint behaviour has mainly focused on the static description of motivation, antecedents, or the outcome response of complaint behaviour. The research has mainly explored different features linked to the market, the provider, the service and/or individual customer’s issues. To learn more about the customer’s complaint behaviour there is a need to take a dynamic and processual approach. This may help providers to serve customers more correctly and prevent unfavourable service experiences.

The main aim of this dissertation is to enhance the knowledge of the dynamic behavioural processes in customer complaint behaviour. The dissertation will contribute to conceptualise different aspects of customer complaint behaviour. In addition, the dissertation will give an empirical grounded understanding of contextual and emotional aspects that may help to recognize the complexity of the complaint behaviour process.

The contribution is a portrayal of different models describing the dynamic process of complaint behaviour including a new customer complaint behaviour model. Customer complaint behaviour is viewed as action and reaction - as a dynamic adjustment process that occurs during and/or after the service interaction, rather as a post-purchase activity. In order to capture these adjustments, a new conceptual complaint model is suggested which holds three thresholds for complaint behaviour and emphasis three different behavioural categories in the complaint process. Further, the dissertation gives an explanation of contextual and emotional issues that influence the complaint behaviour. The dissertation also includes an epistemological framework to anchor the paradigmatic belongings of service research as a basis for the design of studies in the area of customer complaint behaviour.

Henriksson, Alexander, and Fredric Vallin. "Telecom Customer Service Information Model." Thesis, Uppsala universitet, Institutionen för informatik och media, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126125.

Tronvoll, Bård. "Customer complaint behaviour in service /." Karlstad : Faculty of Economic Sciences, Communication and IT, Business Administration, Karlstads universitet, 2008. http://www.diva-portal.org/kau/abstract.xsql?dbid=1625.

Mtshiselwa, Mkhululi Terrence. "A customer service strategy for Ngqura Container Terminal." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/8955.

Kniatt, Nancy L. (Nancy Louise). "The Effect of Demographics on Customer Expectations for Service Quality in the Lodging Industry." Thesis, University of North Texas, 1995. https://digital.library.unt.edu/ark:/67531/metadc277825/.

Crawford, Sarah L. "Defining quality customer service competencies at University of Wisconsin-Stout's Memorial Student Center." Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002crawfords.pdf.

Fleming, Rebecca M. "Defining quality customer service competencies at the University of Wisconsin-Stout's Memorial Student Center phase II /." Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002flemingr.pdf.

Brennan, Deborah Lee. "Reinventing customer service at veterinary services' Miami Animal Import Center." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1997. http://www.kutztown.edu/library/services/remote_access.asp.

Chen, I.-Ting. "Customer service attributes and customer satisfaction in Taiwanese rural hotels." Thesis, Sheffield Hallam University, 2013. http://shura.shu.ac.uk/23506/.

Caccamo, Debora <1995&gt. "Customer Satisfaction e Customer Service: analisi del caso aziendale Ikea." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15775.

Bare, Michael Burnett. "Credit union service organization products and services: Implications, decisions, and strategies." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2930.

Åberg, Emil, and Yeshodeep Khati. "Artificial Intelligence in Customer Service : A Study on Customers' Perceptions regarding IVR Services in the Banking Industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75300.

Chi, Yuan, and Yaqi Quan. "Service Quality Perspective and Customer Satisfaction: : Xingya Technical Communication Company." Thesis, Högskolan i Gävle, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24026.

Phillips-Orban, Jill. "Are students customers? : a study of freshman students' perceptions on customer service." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1020178.

Cassab, Harold. "Multi-channel service : performance and implications for customer retention /." Thesis, Connect to this title online; UW restricted, 2005. http://hdl.handle.net/1773/8749.

Qasim, Muhammad, and Mohammad Asadullah. "The Role of Customer Support Service in Relationship Strengthening : A Case of Swedish Broadband Internet Service Providers." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-13637.

Kwan, Ho Yan. "Customer-company identification in service failure context: the role of service recovery, corporate social responsibility, and customer participation." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/198.

Worawattananon, Prakit. "Customer service driven supply chain segmentation." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/45247.

Stathopoulou, Anastasia. "Service variation model in customer relationships." Thesis, City University London, 2012. http://openaccess.city.ac.uk/13516/.

Gorst, Jonathan Keith. "Modelling customer satisfaction in service industries." Thesis, Sheffield Hallam University, 2000. http://shura.shu.ac.uk/19707/.

Ortman, James Francis. "Strategies to Teach Customer Service Skills." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3408.

Grass, Marcus. "Performance management systems in customer service." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264205.

Polycarpou, Evripides. "Service quality management and customer satisfaction in higher education : quality of services, customer satisfaction and customer behavioural intention in higher education." Thesis, Middlesex University, 2007. http://eprints.mdx.ac.uk/13601/.

Olsson, Anette. "Understanding and Enhancing Customer-Agent-Computer Interaction in Customer Service Settings." The University of Waikato, 2007. http://hdl.handle.net/10289/2610.

Simpson, Eric Phillip. "Examining Employee Satisfaction, Customer Service and Customer Satisfaction in a Retail Banking Organization." Thesis, University of North Texas, 2006. https://digital.library.unt.edu/ark:/67531/metadc5211/.

Hsu, Wen-chi, and 許文綺. "Customer Service Management." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/47722323915877777167.

Wang, Ta-Wei, and 王大偉. "The impact of service climate on customer satisfaction in customer service center." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/47455443290919869422.

曾祥瑋. "Partnership between Wafer Foundry Services and Their Customers-from the Perspectives of Customer Service." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/18806828547544882416.

Pan, Su-Ching, and 潘素靜. "Service Failure and Service Recovery in Customer Service Center." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/28607277465648262314.

Kuo, Zheng-yang, and 郭政揚. "The comparison between voice-enabled customer service systems and traditional customer service systems." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/98n62f.

CHEN-HUNG, FENG, and 馮芊葒. "The impact of artificial intelligence customer service on customer service staff and customers’satisfaction." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/tewee7.

Msosa, Steven Kayambazinthu. "Assessing customer service in the Malawian public postal service." Thesis, 2015. http://hdl.handle.net/10321/1364.

Van, Coller Riana. "Evaluating the service quality within the aftermarket components industry in South Africa." Thesis, 2012. http://hdl.handle.net/10210/7491.

Cheng, Shao-Cheng, and 鄭紹成. "Service Failure, Service Recovery and Customer Respond in Service industry." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/92372228512882135112.

黃馨儀. "The Study of Relationship among Service Failure, Service Recovery, Customer Satisfaction and Customer Loyalty." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/35492623933536172488.

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Home / Guides / Writing Guides / Parts of a Paper / How to Write a Strong Thesis Statement

How to Write a Strong Thesis Statement

A thesis can be found in many places—a debate speech, a lawyer’s closing argument, even an advertisement. But the most common place for a thesis statement (and probably why you’re reading this article) is in an essay.

Whether you’re writing an argumentative paper, an informative essay, or a compare/contrast statement, you need a thesis. Without a thesis, your argument falls flat and your information is unfocused. Since a thesis is so important, it’s probably a good idea to look at some tips on how to put together a strong one.

Guide Overview

What is a “thesis statement” anyway.

• 2 categories of thesis statements: informative and persuasive
• 2 styles of thesis statements
• Formula for a strong argumentative thesis
• The qualities of a solid thesis statement (video)

You may have heard of something called a “thesis.” It’s what seniors commonly refer to as their final paper before graduation. That’s not what we’re talking about here. That type of thesis is a long, well-written paper that takes years to piece together.

Instead, we’re talking about a single sentence that ties together the main idea of any argument . In the context of student essays, it’s a statement that summarizes your topic and declares your position on it. This sentence can tell a reader whether your essay is something they want to read.

2 Categories of Thesis Statements: Informative and Persuasive

Just as there are different types of essays, there are different types of thesis statements. The thesis should match the essay.

For example, with an informative essay, you should compose an informative thesis (rather than argumentative). You want to declare your intentions in this essay and guide the reader to the conclusion that you reach.

To make a peanut butter and jelly sandwich, you must procure the ingredients, find a knife, and spread the condiments.

This thesis showed the reader the topic (a type of sandwich) and the direction the essay will take (describing how the sandwich is made).

Most other types of essays, whether compare/contrast, argumentative, or narrative, have thesis statements that take a position and argue it. In other words, unless your purpose is simply to inform, your thesis is considered persuasive. A persuasive thesis usually contains an opinion and the reason why your opinion is true.

Peanut butter and jelly sandwiches are the best type of sandwich because they are versatile, easy to make, and taste good.

In this persuasive thesis statement, you see that I state my opinion (the best type of sandwich), which means I have chosen a stance. Next, I explain that my opinion is correct with several key reasons. This persuasive type of thesis can be used in any essay that contains the writer’s opinion, including, as I mentioned above, compare/contrast essays, narrative essays, and so on.

2 Styles of Thesis Statements

Just as there are two different types of thesis statements (informative and persuasive), there are two basic styles you can use.

The first style uses a list of two or more points . This style of thesis is perfect for a brief essay that contains only two or three body paragraphs. This basic five-paragraph essay is typical of middle and high school assignments.

C.S. Lewis’s Chronicles of Narnia series is one of the richest works of the 20th century because it offers an escape from reality, teaches readers to have faith even when they don’t understand, and contains a host of vibrant characters.

In the above persuasive thesis, you can see my opinion about Narnia followed by three clear reasons. This thesis is perfect for setting up a tidy five-paragraph essay.

In college, five paragraph essays become few and far between as essay length gets longer. Can you imagine having only five paragraphs in a six-page paper? For a longer essay, you need a thesis statement that is more versatile. Instead of listing two or three distinct points, a thesis can list one overarching point that all body paragraphs tie into.

Good vs. evil is the main theme of Lewis’s Narnia series, as is made clear through the struggles the main characters face in each book.

In this thesis, I have made a claim about the theme in Narnia followed by my reasoning. The broader scope of this thesis allows me to write about each of the series’ seven novels. I am no longer limited in how many body paragraphs I can logically use.

Formula for a Strong Argumentative Thesis

One thing I find that is helpful for students is having a clear template. While students rarely end up with a thesis that follows this exact wording, the following template creates a good starting point:

___________ is true because of ___________, ___________, and ___________.

Conversely, the formula for a thesis with only one point might follow this template:

___________________ is true because of _____________________.

Students usually end up using different terminology than simply “because,” but having a template is always helpful to get the creative juices flowing.

The Qualities of a Solid Thesis Statement

When composing a thesis, you must consider not only the format, but other qualities like length, position in the essay, and how strong the argument is.

Length: A thesis statement can be short or long, depending on how many points it mentions. Typically, however, it is only one concise sentence. It does contain at least two clauses, usually an independent clause (the opinion) and a dependent clause (the reasons). You probably should aim for a single sentence that is at least two lines, or about 30 to 40 words long.

Position: A thesis statement always belongs at the beginning of an essay. This is because it is a sentence that tells the reader what the writer is going to discuss. Teachers will have different preferences for the precise location of the thesis, but a good rule of thumb is in the introduction paragraph, within the last two or three sentences.

Strength: Finally, for a persuasive thesis to be strong, it needs to be arguable. This means that the statement is not obvious, and it is not something that everyone agrees is true.

Example of weak thesis:

Peanut butter and jelly sandwiches are easy to make because it just takes three ingredients.

Most people would agree that PB&J is one of the easiest sandwiches in the American lunch repertoire.

Example of a stronger thesis:

Peanut butter and jelly sandwiches are fun to eat because they always slide around.

This is more arguable because there are plenty of folks who might think a PB&J is messy or slimy rather than fun.

Composing a thesis statement does take a bit more thought than many other parts of an essay. However, because a thesis statement can contain an entire argument in just a few words, it is worth taking the extra time to compose this sentence. It can direct your research and your argument so that your essay is tight, focused, and makes readers think.

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How to write a thesis statement

Published March 20, 2021. Updated May 1, 2022.

Thesis Statement Definition

A thesis statement is the main claim that you are making in your paper.

Overview of Thesis Statement

The thesis statement is usually one sentence and is located near the beginning of your paper, usually at the end of your introduction paragraph. It tells your readers what stance you take on an issue. Most of the time, when you are writing a paper, you will be responding to a prompt. Analyzing the prompt is essential in making sure your thesis statement actually addresses the question you are trying to answer. The thesis statement needs to directly answer this prompt in a focused and specific way. Some thesis statements also acts as a guide for your paper by telling readers the order in which premises will appear in the paper. This can help the reader be prepared for what you are going to say and to anticipate some of the ideas that you may write about.

Worried about your writing? Submit your paper for a Chegg Writing essay check , or for an Expert Check proofreading . Both can help you find and fix potential writing issues.

Steps in Writing a Strong Thesis Statement

Writing a thesis statement can feel overwhelming at first, but by following these steps, you can make the process less daunting.

Step 1: Analyze the Assignment Prompt

While it seems simple, analyzing the prompt is essential in making sure your thesis statement actually supports the question you are trying to answer. If you are given a prompt by your instructor, read it carefully several times. You may want to underline or circle key action words like “claim” or “analyze” and key terms from your class. Then, try to rewrite it in your own words. Even if it doesn’t sound perfect, putting it your own words will ensure that you really understand what it is asking.

Example assignment prompt: In a well-developed essay, explain how writers like John Locke and Jean-Jacques Rousseau, as well as Enlightenment ideas, sparked the French Revolution.

Rewritten in your own words: Write a clear, well supported essay. This essay will not only be about HOW the French Revolution started, but it will be on ideas and writings (not events), specifically those of John Locke and Jean-Jacques Rousseau. Be sure to include other ideas from the Enlightenment.

At this point you will hopefully have a basic answer to the question presented in the prompt. It is okay if you don’t know exactly how to answer it, but you should jot down a simple answer to help you begin your writing.

Step 2: Do Your Research

A strong thesis statement will be clear and specific, and it will be later supported by evidence from your research. You won’t be able to write a statement like this until you do your research.

The research will look different depending on your task. If you are writing a literary analysis essay, you may need to search the text and identify important plot events, character changes, and quotations. This research may feel a lot like brainstorming. If you are writing an argumentative essay, you may need to find articles and books in the library or in databases.

While researching your topic, keep the assignment prompt and your general answer in mind. Try to see if your research supports your initial idea or if you will need to revise your idea based on the information you find.

Step 3: Narrow Your Focus

Chances are, after you complete your research, you will have more information than you need. Now is the time to look at all of the evidence, data, and sources you collected, and determine what relates specifically to your assignment prompt and your general answer and what does not. If you have irrelevant information, put it to the side and save it in case it becomes relevant later.

Next, try to categorize the research you have into a few distinct groups. If your prompt asks you to compare and contrast, you may sort based on similarities or differences. If your prompt asks you to analyze the character development of a character in a novel, you might create your categories based on changes in that character.

Step 4: Write the “Working Thesis”

Now that you understand the prompt and have completed thorough research, draft a version of your thesis. This statement is often called a “working thesis” because you will likely revise it several times throughout the writing process. Try to be clear and specific, answer the prompt directly, and state a claim you will prove in the rest of your writing.

Revising Your Thesis Statement

After you have written the first draft of your essay, it is time to go back and make sure your thesis statement still matches what you actually wrote about. Reread your thesis statement and the topic sentence of each paragraph. Make sure that all of the topic sentences directly support the thesis and that the thesis statement encompasses the ideas you presented in your body paragraphs. If you find that they don’t perfectly align, you may need to revise your thesis statement to match what you wrote.

Now is also a good time to make sure your thesis statement uses effective language. Make sure you have used active verbs instead of passive and that your tone is professional and academic. If you have words like “very” or “extremely,” you could replace them with stronger and more specific options like “significant” or “acutely.”

Examples of Working Thesis Statements and Thesis Statements

Let’s take a look at a few examples of working thesis statements and thesis statements. For this first example, your assignment prompt asked you to discuss the impact of reading on children. After a bit of research, you may land on the following idea:

It is important for children to read often when they are in early elementary school.

This statement is a good working thesis, but it is not strong enough to be your final draft. It does make a claim, but it is vague and does not provide a roadmap for the reader. It also does not discuss the impact of reading. Why is it important for children to read? What are the benefits of children reading? A stronger thesis statement might say:

Children who read often in early elementary school develop strong vocabularies and improve their reading comprehension skills, increasing their confidence in reading increasingly complex texts.

This revised thesis is more focused, is likely based on research, and helps readers see the key ideas you will discuss in the paper.

Now imagine that your professor has asked you to write an essay on the role of language in George Orwell’s 1984. After you have read through your notes, read the novel, and brainstormed ideas, you may decide on the following working thesis:

Control of language is used as a source of power in 1984.

This working thesis is a good start for your brainstorming and your outline. From here, you would want to consider how language is used as a source of power and why it is used that way. A revised thesis might read:

In George Orwell’s 1984 , the Party manipulates citizens into total submission to the Party’s ideals through Newspeak, propaganda, and altered history.

This thesis statement provides a clear guide to writing. It uses active verbs (e.g., “the Party manipulates”) and clear details of language (e.g., Newspeak, propaganda, altered history) from the novel.

Before you turn in that paper, don’t forget to cite your sources in APA format , MLA format , or a style of your choice.

Key Takeaways

• The purpose of a thesis statement is to tell your readers what claim you will be proving in your paper.
• To write a thesis statement, first analyze your prompt or identify a topic, then do your research, and finally write a “working thesis.”
• Be sure your thesis is clear, is direct, and makes a claim that you can support throughout your paper.
• Revise your thesis after you finish your first draft, adding detail to your claim and replacing weaker vocabulary choices with stronger ones.

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